2012 Israel Mobile Innovation Solution Catalogue

www.israelmobileinnovation.com

Come Meet Us at Hall 2: 2C12, 2C75 in Israel Media Innovations 2012

Page Contents

3 Table of Contents (By Category)

9 Table of Contents (By Alphabetical Order)

18 Companies’ Profiles

79 Schedule a Meeting

2 Israel Mobile Innovations2012

Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

Infrastructure & Advanced Networking, Amos Spacecom Network Transmission & FibroLAN Coverage Solutions Foxcom GoNet Systems Mer Telecom Optiway Rad Data Communications RADWIN Runcom Technologies Saguna Siklu Communication TechnoSpin Telco Systems WaveIP Wavion Network Management Allot Communications & Offload Solutions, Amos Spacecom Qos GoNet Systems Mer Telecom Optiway QuadManage Rad Data Communications Saguna Telco Systems Wavion VAS & Core Services Service & Content Allot Communications Delivery Platforms CallUp Net Ethrix ICQ InforUMobile Ipgallery Logia Group Mer Telecom Saguna Skiller TeleMessage Triplay

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Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

VAS & Core Services Billing, Customer Care Allot Communications & Analysis Feedbox Idomoo MIND CTI QuadManage trendIt Vayosoft Zappix (by LogoDial Ltd.) OTT & IPTV Amos Spacecom Discretix Technologies ICQ Ipgallery justAd.TV Orca Interactive Snapkeys

Enterprise & IP BoomeRing Communication Communications CallUp Net Ethrix Ipgallery MailVision One Smart Star QuadManage Runcom Technologies ScanBiz Mobile Solutions Telco Systems TeleMessage Vayosoft Mobile Work Force & Accel Telecom Productivity BoomeRing Communication C4-Clear Cut Command & Control Ceedo Technologies InforUMobile MailVision SerVision

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Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

Vertical Solutions & Social Network Baboonix Appliations Conectivity & IM DigiMo Group Services Discretix Technologies Ethrix Flixwagon ICQ InforUMobile Ipgallery justAd.TV Logia Group MailVision Pic2world PicitUp Pops QuadManage Snapkeys TeleMessage trendIt Triplay

Mobile Entertainment Baboonix & Mobile Content Discretix Technologies Goome Interactive ICQ Idomoo InforUMobile Logia Group MCR Media Group Skiller Triplay XTR3D – Extreme Reality

Mobile Advertising CallUp Net DigiMo Group Flixwagon Goome Interactive ICQ Idomoo InforUMobile justAd.TV Logia Group MCR Media Group Schedule a Meeting at One Smart Star

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Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

Vertical Solutions & Mobile Advertising Pic2world Appliations PicitUp Pops Skiller

Financial and Retail Baboonix Solutions Ceedo Technologies DigiMo Group Feedbox Idomoo InforUMobile Mer Telecom MIND CTI One Smart Star PicitUp trendIt Zappix (by LogoDial Ltd.)

Location Based Services Aerotel Medical Systems C4-Clear Cut Command & Control CellGuide Cellint Traffic Solutions DigiMo Group Feedbox Flixwagon Goome Interactive InforUMobile Logia Group OriginGPS Pic2world PicitUp SerVision trendIt

Automotive & Vehicle Accel Telecom Connectivity C4-Clear Cut Command & Control Cellint Traffic Solutions Jungo PicitUp SerVision

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Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

Vertical Solutions & Vertical Solutions Aerotel Medical Systems Appliations (Safety. M2M, e-Health, C4-Clear Cut Command & Control Cloud) CallUp Net Ceedo Technologies CellGuide FibroLAN HypnoCore Mer Telecom NovoSpeach Runcom Technologies SerVision trendIt Triplay WaveIP Wavion Mobile Applications Baboonix Ceedo Technologies DigiMo Group Discretix Technologies Flixwagon Goome Interactive HypnoCore ICQ Ipgallery Logia Group MailVision Mer Telecom NovoSpeach Pic2world PicitUp Pops ScanBiz Mobile Solutions Skiller Snapkeys TeleMessage trendIt Triplay XTR3D – Extreme Reality Zappix (by LogoDial Ltd.)

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Table of Contents (By Category) Click on Company’s name for more details

Category Sub Category Company

Mobile Device Portable Devices Accel Telecom Aerotel Medical Systems RCS Rampal Cellular Stockmarket Runcom Technologies SerVision

Components and Ceedo Technologies Embedded Software CellGuide Discretix Technologies Jungo OriginGPS SerVision XTR3D – Extreme Reality

MDM & Backup CallUp Net Ceedo Technologies Jungo Vayosoft

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

18 Accel Telecom Mobile Device ••Portable Devices VAS & Core Services ••Mobile Work Force & Productivity Vertical Solutions & ••Automotive & Vehicle Appliations Connectivity Aerotel Medical Mobile Device ••Portable Devices 19 Systems Vertical Solutions & ••Location Based Services Appliations ••Vertical Solutions (Safety. M2M, e-Health, Cloud) Allot Infrastructure & ••Network Management & 20 Communications Network Offload Solutions, Qos VAS & Core Services ••Billing, Customer Care & Analysis ••Service & Content Delivery Platforms Amos Spacecom Infrastructure & ••Advanced Networking, Network Transmission & Coverage 21 Solutions ••Network Management & Offload Solutions, Qos VAS & Core Services ••OTT & IPTV Baboonix Vertical Solutions & ••Financial and Retail Solutions 22 Appliations ••Mobile Applications ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services BoomeRing VAS & Core Services ••Enterprise & IP Communication Communications 23 ••Mobile Work Force & Productivity C4-Clear Cut VAS & Core Services ••Mobile Work Force & Command & Productivity 24 Control Vertical Solutions & ••Automotive & Vehicle Appliations Connectivity ••Location Based Services ••Vertical Solutions (Safety. M2M, e-Health, Cloud)

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

CallUp Net Mobile Device ••MDM & Backup VAS & Core Services ••Enterprise & IP Communications 25 ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Advertising Appliations ••Vertical Solutions (Safety. M2M, e-Health, Cloud) Ceedo Mobile Device ••Components and Embedded 26 Technologies Software ••MDM & Backup

VAS & Core Services ••Mobile Work Force & Productivity Vertical Solutions & ••Financial and Retail Solutions Appliations ••Mobile Applications ••Vertical Solutions (Safety. M2M, e-Health, Cloud)

27 CellGuide Mobile Device ••Components and Embedded Software Vertical Solutions & ••Location Based Services Appliations ••Vertical Solutions (Safety. M2M, e-Health, Cloud) Cellint Traffic Vertical Solutions & ••Automotive & Vehicle 28 Solutions Appliations Connectivity ••Location Based Services DigiMo Group Vertical Solutions & ••Mobile Advertising Appliations ••Financial and Retail Solutions 29 ••Location Based Services ••Mobile Applications ••Social Network Conectivity & IM Services Discretix Mobile Device ••Components and Embedded Technologies Software 30 VAS & Core Services ••OTT & IPTV Vertical Solutions & ••Mobile Applications Appliations ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

Ethrix VAS & Core Services ••Enterprise & IP 31 Communications ••Service & Content Delivery Platforms Vertical Solutions & ••Social Network Conectivity & Appliations IM Services 32 Feedbox VAS & Core Services ••Billing, Customer Care & Analysis Vertical Solutions & ••Financial and Retail Solutions Appliations ••Location Based Services FibroLAN Infrastructure & ••Advanced Networking, 33 Network Transmission & Coverage Solutions Vertical Solutions & ••Vertical Solutions (Safety. Appliations M2M, e-Health, Cloud) 34 Flixwagon Vertical Solutions & ••Mobile Advertising Appliations ••Location Based Services ••Mobile Applications ••Social Network Conectivity & IM Services 35 Foxcom Infrastructure & ••Advanced Networking, Network Transmission & Coverage Solutions GoNet Systems Infrastructure & ••Advanced Networking, Network Transmission & Coverage 36 Solutions ••Network Management & Offload Solutions, Qos Goome Interactive Vertical Solutions & ••Mobile Advertising 37 Appliations ••Location Based Services ••Mobile Applications ••Mobile Entertainment & Mobile Content HypnoCore Vertical Solutions & ••Mobile Applications 38 Appliations ••Vertical Solutions (Safety. M2M, e-Health, Cloud)

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

ICQ VAS & Core Services ••OTT & IPTV 39 ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Advertising Appliations ••Mobile Applications ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services 40 Idomoo VAS & Core Services ••Billing, Customer Care & Analysis Vertical Solutions & ••Mobile Advertising Appliations ••Financial and Retail Solutions ••Mobile Entertainment & Mobile Content InforUMobile VAS & Core Services ••Mobile Work Force & Productivity 41 ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Advertising Appliations ••Financial and Retail Solutions ••Location Based Services ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services Ipgallery VAS & Core Services ••Enterprise & IP Communications 42 ••OTT & IPTV ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Applications Appliations ••Social Network Conectivity & IM Services Jungo Mobile Device ••Components and Embedded Software 43 ••MDM & Backup Vertical Solutions & ••Automotive & Vehicle Appliations Connectivity

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

justAd.TV VAS & Core Services ••OTT & IPTV 44 Vertical Solutions & ••Mobile Advertising Appliations ••Social Network Conectivity & IM Services 45 Logia Group VAS & Core Services ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Advertising Appliations ••Location Based Services ••Mobile Applications ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services MailVision VAS & Core Services ••Enterprise & IP Communications 46 ••Mobile Work Force & Productivity Vertical Solutions & ••Mobile Applications Appliations ••Social Network Conectivity & IM Services

Vertical Solutions & ••Mobile Entertainment & 47 MCR Media Group Appliations Mobile Content ••Mobile Advertising Mer Telecom Infrastructure & ••Advanced Networking, 48 Network Transmission & Coverage Solutions ••Network Management & Offload Solutions, Qos VAS & Core Services ••Service & Content Delivery Platforms Vertical Solutions & ••Financial and Retail Solutions Appliations ••Mobile Applications ••Vertical Solutions (Safety. M2M, e-Health, Cloud) 49 MIND CTI VAS & Core Services ••Billing, Customer Care & Analysis Vertical Solutions & ••Financial and Retail Solutions Appliations NovoSpeach Vertical Solutions & ••Mobile Applications 50 Appliations ••Vertical Solutions (Safety. M2M, e-Health, Cloud)

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

One Smart Star VAS & Core Services ••Enterprise & IP Communications 51 Vertical Solutions & ••Mobile Advertising Appliations ••Financial and Retail Solutions Optiway Infrastructure & ••Advanced Networking, Network Transmission & Coverage 52 Solutions ••Network Management & Offload Solutions, Qos

53 Orca Interactive VAS & Core Services ••OTT & IPTV

OriginGPS Mobile Device ••Components and Embedded 54 Software Vertical Solutions & ••Location Based Services Appliations Pic2world Vertical Solutions & ••Mobile Advertising 55 Appliations ••Location Based Services ••Mobile Applications ••Social Network Conectivity & IM Services PicitUp Vertical Solutions & ••Mobile Advertising 56 Appliations ••Automotive & Vehicle Connectivity ••Financial and Retail Solutions ••Location Based Services ••Mobile Applications ••Social Network Conectivity & IM Services Pops Vertical Solutions & ••Mobile Advertising 57 Appliations ••Mobile Applications ••Social Network Conectivity & IM Services QuadManage Infrastructure & Network ••Network Management & 58 Offload Solutions, Qos VAS & Core Services ••Billing, Customer Care & Analysis ••Enterprise & IP Communications Vertical Solutions & ••Social Network Conectivity & Appliations IM Services

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

Rad Data Infrastructure & ••Advanced Networking, Communications Network Transmission & Coverage 59 Solutions ••Network Management & Offload Solutions, Qos RADWIN Infrastructure & ••Advanced Networking, 60 Network Transmission & Coverage Solutions RCS Rampal Mobile Device ••Portable Devices 61 Cellular Stockmarket Runcom Infrastructure & ••Advanced Networking, 62 Technologies Network Transmission & Coverage Solutions Mobile Device ••Portable Devices VAS & Core Services ••Enterprise & IP Communications Vertical Solutions & ••Vertical Solutions (Safety. Appliations M2M, e-Health, Cloud) Saguna Infrastructure & ••Advanced Networking, 63 Network Transmission & Coverage Solutions ••Network Management & Offload Solutions, Qos VAS & Core Services ••Service & Content Delivery Platforms ScanBiz Mobile VAS & Core Services ••Enterprise & IP Solutions Communications 64 Vertical Solutions & ••Mobile Applications Appliations

65 SerVision Mobile Device ••Components and Embedded Software ••Portable Devices VAS & Core Services ••Mobile Work Force & Productivity Vertical Solutions & ••Automotive & Vehicle Appliations Connectivity ••Location Based Services ••Vertical Solutions (Safety. M2M, e-Health, Cloud) Schedule a Meeting at

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

Siklu Infrastructure & ••Advanced Networking, 66 Communication Network Transmission & Coverage Solutions Skiller VAS & Core Services ••Service & Content Delivery 67 Platforms Vertical Solutions & ••Mobile Advertising Appliations ••Mobile Applications ••Mobile Entertainment & Mobile Content Snapkeys VAS & Core Services ••OTT & IPTV 68 Vertical Solutions & ••Mobile Applications Appliations ••Social Network Conectivity & IM Services TechnoSpin Infrastructure & ••Advanced Networking, 69 Network Transmission & Coverage Solutions Telco Systems Infrastructure & ••Advanced Networking, 70 Network Transmission & Coverage Solutions ••Network Management & Offload Solutions, Qos VAS & Core Services ••Enterprise & IP Communications TeleMessage VAS & Core Services ••Enterprise & IP 71 Communications ••Service & Content Delivery Platforms Vertical Solutions & ••Mobile Applications Appliations ••Social Network Conectivity & IM Services trendIt VAS & Core Services ••Billing, Customer Care & 72 Analysis Vertical Solutions & ••Financial and Retail Solutions Appliations ••Location Based Services ••Mobile Applications ••Social Network Conectivity & IM Services ••Vertical Solutions (Safety. M2M, e-Health, Cloud)

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Table of Contents (By Alphabetical Order)

Page Company Category Subcategory

Triplay VAS & Core Services ••Service & Content Delivery 73 Platforms Vertical Solutions & ••Mobile Applications Appliations ••Mobile Entertainment & Mobile Content ••Social Network Conectivity & IM Services ••Vertical Solutions (Safety. M2M, e-Health, Cloud) Vayosoft Mobile Device ••MDM & Backup 74 VAS & Core Services ••Billing, Customer Care & Analysis ••Enterprise & IP Communications WaveIP Infrastructure ••Advanced Networking, 75 &Network Transmission & Coverage Solutions Vertical Solutions & ••Vertical Solutions (Safety. Appliations M2M, e-Health, Cloud) Wavion Infrastructure ••Advanced Networking, 76 &Network Transmission & Coverage Solutions ••Network Management & Offload Solutions, Qos Vertical Solutions & ••Vertical Solutions (Safety. Appliations M2M, e-Health, Cloud) XTR3D – Extreme Mobile Device ••Components and Embedded 77 Reality Software Vertical Solutions & ••Mobile Applications Appliations ••Mobile Entertainment & Mobile Content Zappix (by VAS & Core Services ••Billing, Customer Care & Analysis 78 LogoDial Ltd.) Vertical Solutions & ••Financial and Retail Solutions Appliations ••Mobile Applications

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Accel Telecom Ltd www.accel.co.il

Our Technology: Solution at a Glance Mobile Device In today’s telecom market both operators and customers are faced with many challenges and seek multiple solutions for making cellular calls safely within the car environment. This Portable Devices may be due to regulation forcing customers not to hold their cellphones while driving, the cellular Operators desire to generate increased ARPU from existing customers and the fear VAS & Core of electrical emissions within the car. All of these challenges and more lead to the need of Services a better and smarter solution to communicate while driving. Accel Telecom is proud to offer the first fixed CarfoneTM based on technology. The Mobile Work Force & Accel CarfoneTM series is well designed; it increases in-car safety compared to all other Productivity technologies offered in the market and includes multiple innovations by adding critical services for the driver (navigation, media hub, WiFi and more). Vertical Solutions All the mobile operators with experience of selling similar devices have increased ARPU from & Appliations existing customers and have found that churn is prevented compared to all other “in-car” phone solutions (BT, headsets, zero install HFK, full install HFK etc) CP100 – 3G carphone, Automotive & Vehicle with UMTS data, echo-free voice, J2ME, aGPS, 2.8” anti-glare & heat resistant TFT LCD. Connectivity Accel CarfonesTM are based on Qulacomm proven 3G technology and chipsets, have been tested to meet electrical, environmental and safety standards for the car environment, provide excellent capabilities for voice calls and the additional features. Our Offering Operators that have deployed CarfonesTM have shown increased ARPU from existing customers as they tend to speak more from their cars due to the simplicity of this solution and its ease of use. They have also found less churn from car-phone customers. The CarfoneTM series from Accel will also allow the installed units to become new sources of revenue from various data services they provide via the car-phone (ie. navigation, music and more). Operators that have deployed CarfonesTM sell these devices aggressively as it is a clear source of profitable income for their networks. Customer's Challenges and Benefits • Increase ARPU by comparison to other HFK solutions • Increase customer loyalty and minimize the possibility of churn • Provide a platform for implementing advance services in the car (navigation, media, fleet management) • Increase mobile phone safety usage compared to all other in car use scenarios • Ease of use • Clear, loud, echo free voice calls • Provide a platform for implementing advance services in the car (navigation, media) • No mobile phone related emission in the car Unique Selling Points and Differentiators Accel Telecom is proud to present the CarfoneTM series: CP100: 3G CarfoneTM with GSM and UMTS support, based on proven 3G technology from Qualcomm, with aGPS support, J2ME and a large color TFT LCD. All CarfoneTM series products enjoy the following benefits: • Loud, clear and echo free voice calls • External wind-shield mounted antenna for enhanced mobile reception and minimal in car emissions • The ability to support critical VAS based on J2ME such as off-board navigation. Company References and Strategic Partners Schedule a Meeting at All of the Israeli Cellular Operators

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Aerotel Medical Systems (1998) Ltd. www.aerotel.com

Our Technology: Solution at a Glance Mobile Device Aerotel Medical Systems provides a variety of cost-effective solutions in the following areas: Portable Devices • Telemedicine systems and medical receiving software solutions • Homecare monitoring of chronically-ill patients Vertical Solutions • Wireless monitoring of vital signs & Appliations • Wireless personal electrocardiogram (ECG) systems • Caring for the ageing population through ambient assisted living (AAL) environments Location Based • Reducing healthcare costs by offering remote monitoring in the home Services • Wireless location-aware personal safety with tele-assistance solutions Vertical Solutions (Safety. M2M, Our Offering e-Health, Cloud) Our offering include: Home and mobile personal telemedicine systems, mobile personal safety and location systems, homecare hubs (PSTN, cellular and IP-based), telemedicine receiving systems (software). Customer's Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.): • New revenue opportunities • New services in existing markets • Easy migration into new markets • Proven working solutions Benefits for the end-user: • Peace of mind • Quality of life • Security and safety • Cost savings • Enhanced level of health Unique Selling Points and Differentiators • Innovative easy to use and easy to implement mobile and home-based telecare and telehealth solutions for anywhere, anytime monitoring • Cost-effective, high-quality, user-friendly solutions • A flexible company offering a wide range of telecare and telemedicine solutions Aerotel has been awarded the 2007 Innovation and Growth Leadership of the Year Award and the 2010 Price Performance Value Leadership Award by Frost & Sullivan, as well as the 2011 Connected World Magazine’s prestigious Gold Value Chain Award in the home health category for our unique cellular-based homecare hub. Company References and Strategic Partners Aerotel has a client base in more than 50 countries around the world.

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Allot Communications Ltd. www.allot.com

Our Technology: Solution at a Glance Infrastructure & Allot’s integrated solutions for mobile broadband operators improve the bottom line by Network cutting network services costs and generating subscriber services revenues. Our integrated solutions: • Reporting and Analytics enables operators to understand Network Management how their service network is being used • Policy Control & Charging provides the & Offload Solutions, tools to manage service delivery and quality, and to charge for service use •Service Qos Enablement leverages Allot’s traffic intelligence and steering capabilities to deploy a wide range of network and subscriber services. VAS & Core Allot’s solutions are driven by our best-of-breed Service Gateway platform and software, Services and our centralized, highly intuitive network traffic management system. Billing, Customer Care Our Offering & Analysis Allot Service Gateway integrates network intelligence, policy enforcement and revenue- Service & Content generating services in a scalable, carrier-class solution, designed for mobile data, /LTE, Delivery Platforms and converged networks. Allot Service Gateway accurately identifies subscriber traffic at speeds up to 160Gbps, enforces policies and steers traffic to a variety of internally and externally deployed services Customer's Challenges Benefits for the customer (Operator, Devices Manufacturer etc.): • Gain accurate reporting and analysis of network traffic and usage • Improve service planning • Increase service efficiency and reduce congestion • Accelerate ROI • Expand chargeable services offering • Enhance charging capabilities • Improve the user experience • Increase loyalty Benefits for the end-user: • Choice: I choose the services and QoE I want • Control: I can control how much bandwidth/volume/etc. I use and how much I pay each month • Transparency: I know exactly which services I am using and what they cost.• Fairness: I get fair access to the network and am not crowded out by other users Unique Selling Points and Differentiators • Single platform that integrates all network and subscriber service • Fully integrated with operator PCRF • Pure-play solution that doesn’t compromise other network functions • Open solution with standard interfaces to operator OSS/BSS/RADIUS/etc Company References & Strategic Partners Service Enablement Partners: Flash Networks, Mobixell, Openet, PeerApp, Qosmos. Policy Control & Charging Partners: Amdocs, BridgeWater, Broadhop, Tekelec/ Camiant, Huawei, Hewlett-Packard, Nokia-Siemens, Openet, Telecordia, ZTE. Customers: Tier 1 and Tier 2 mobile broadband operators worldwide.

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Amos Spacecom www.amos-spacecom.com

Our Technology: Solution at a Glance Infrastructure & Spacecom provides the following services: Network • Cellular backhaul, rural telephony • Direct To Home (DTH) Multi-channel platforms Advanced Networking, • Broadband Internet & VSAT networks Transmission & • E-government, e-learning, e-health Coverage Solutions • DTT, Hybrid networks Network Management • DSNG, Video Distribution & Contribution & Offload Solutions, Qo • Occasional Use • Professional Services VAS & Core • Ground System Design & Project Management Services Market Trends OTT & IPTV Amos 5 offers complete coverage of sub Saharan Africa, with unmatched technical characteristics. Africa is the world’s largest and one of the richest continents, home to more than 850 million people living in 54 countries and covering more than 20 percent of the total landmass on this planet. Considering Africa’s huge size and population, opportunities to expand mobile services from mature urban areas to growing segment of rural and remote african communities, offering a range of government and commercial services to improve the quality of life, and connect them to the world business community. Amos 5 provides a cost effective, quick and easy to deploy solution for rural and remote communities for several applications such as: • Rural telephony • E-government • Video, audio and data distribution • Broadband internet via satellite • GSM/LTE backhaul • Uplink services • Platforms for DBS/DTH services Customer’s Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.): • One platform for entire Africa • Higher EIRP, G/T • Elevation angle over 80 degrees • High growth potential. Benefits for the end-user: • One platform for most African locations • Better spectral efficiency / higher throughput per MHz • Less interference from wireless devices, rain, obstacles • Long term platform suitable for large projects Our Offering Direct-To-Home (DTH) • Video distribution & contribution • VSAT Networks • International trunking • GSM/LTE backhaul • Internet trunking • Private networks & SCADA • E-Government • Ground systems design & Project management

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Baboonix Ltd. www.baboonix.com

Our Technology: Solution at a Glance Vertical Solutions Video Editing Engine - Baboonix has developed a unique engine for videos editing & Appliations which overcomes all the mobile phone’s limitations as slow processor, limited memory, small screens etc. The engine enables, for the first time, video editing and manipulation Financial and Retail on all video formats and directly over the mobile device with no special skill or Solutions knowledge required. Using the engine unprecedented technology makes it possible to Mobile Applications develop the new generation of applications which enable video editing on the spot. OCR Engine for mobile platforms – Unlike all the exiting OCR products today, Mobile Entertainment & Mobile Content Baboonix’ OCR engine is uniquely designed and developed for mobile devices and runs entirely on the device and on almost any mobile platform. The OCR engine supports Social Network Real-Time OCR which enables OCR from video feed, fast and accurate in a way that was Conectivity & IM never seen before. Services Our Offering BX Video – An innovative component which uses our unique video editing engine and enables integration of all its capabilities to any mobile platform. PMC – The 1st Baboonix branded iPhone app powered by the BX Video. Pimp My Clip app allows anyone, without any prior knowledge, to turn their mobile into a video editing studio and easily enhance their videos over the mobile device within minutes. OCR modules embedded in leading commercial banks in Israel. A variety of Applications – over 10 applications, widgets and games based on the unique technologies developed by us

Customer's Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.): • Cutting edge technologies • Our video editing technology enables videos re-edit and manipulates using nothing but the mobile device and on the spot • Our OCR technology allows decoding texts directly over the mobile device, unlike any other existing OCR applications • Flexibility – our technologies can be implemented in almost every commercial application in all fields from entertainment to finance • Multi platform support - iOS, android and J2ME and OCR technologies (text decoding). Benefits for the end-user: • Easy to use interfaces • No prior knowledge needed • A unique and exiting experience • Easy social sharing enabled.

Unique Selling Points and Differentiators • Unique cross platform technologies • Cross commercial – the technologies can be implemented in almost any aspect, from finance to entertainment • Fully experienced team • Exiting unique products based on the technologies

Company References & Strategic Partners • 2 leading commercial banks in Israel. • Cooperation with major local internet companies Schedule a Meeting at

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BoomeRing Communication (2005) Ltd www.boomering.com

Our Technology: Solution at a glance VAS & Core Unique roaming solution at significantly reduced prices, based on cooperation between Services BoomeRing and an MNO who provides a Multi-IMSI SIM card with extensive roaming coverage including “FREE ROAMING” in more than 150 countries. The solution enables fixed-line operators Enterprise & IP to terminate calls to users roaming abroad & increase ARPU. Applicable both for postpaid & Communications prepaid market segments • Allow seamless roaming between WiFi & cellular networks including sophisticated handoff mechanism • Offer low-cost roaming, international & local calling for Mobile Work Force & mobile users • Recording & capturing interactions across mobile devices • Can be deployed both Productivity as managed service and on customer site • Simplify the user experience. Our Offering • Convergence of BoomeRing server, SIM-Tool-Kit application or soft CLIENT & provisioning tools • Integrate with almost any PBX based on AudioCodes Mediant-1000-MSBG • Can be deployed as managed service & on customer site • Applicable for postpaid & prepaid market segments • Pay as you grow business model with a superior ROI • Based on hardware and software licenses (annual or lifetime). Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.): • Enables fixed-line operators to offer unique roaming service at significantly reduced prices and terminate inbound & outbound calls to users roaming abroad & increase ARPU • Applicable both for postpaid & prepaid market segments • Can be deployed as managed service & on customer site • Provide cost effective service that is easy to sell & deploy • Preserve existing customer base & regain new customers • Extending existing IP-Centrex capabilities to mobile users • Pay as you grow business model & low risk deployment. Benefits for the end-user: •”FREE ROAMING” in 150 countries! • Recording mobile calls (initiated or received) • Environment aware roaming – Identifying optimal network connection for each call and allow seamless roaming between WiFi & cellular networks including sophisticated handoff mechanism • Enables mobile cost savings for calls initiated & received while roaming (up to 80%) • Enables mobile cost savings for local & international calls (up to 70%) • Usability – no change in end-user • Compatibility – implemented with almost any PBX type, Soft-Switch and mobile devices. Unique Selling Points and Differentiators Unique roaming services at significantly reduced prices including “FREE ROAMING” in more than 150 countries • Enables fixed-line operators to terminate inbound & outbound calls to users roaming abroad & increase ARPU • Unique “Mobile Recording” implementation (for inbound calls, outbound calls, SMS & DATA) capturing and analyzing interactions across variety of mobile devices • Identifying optimal network connection for each call • Seamless roaming between WiFi & cellular including sophisticated handoff mechanism • Flexible Business Model & superior ROI • Comprehensive solution – Server side, CLIENT side & provisioning tools • Compatibility – Variety of mobile operating systems, PBX types & Soft-switch vendors • Focus on usability. Company References and Strategic Partners Strategic customers – Bezeq (Israel), Accenture (Italy), IBM (Israel), Bezeq International (Israel), Algonet (Greece). Main partners – AudioCodes, Nice Systems. Company references – Motorola, Alcatel-Lucent, Dialogic, Applied Materials, Alvarion, Schedule a Meeting at Verint, Johnson&Jonson, MSD, HSBC, GE, EMC, Gilat Satellite Network.

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C4- Command and Control Systems www.clear-cut.co.il/c4

Our Technology: Solution at a glance VAS & Core The C4-Command and Control platform provides the latest innovation in Mobile Services Workforce & Fleet Management domain. The platform gives you the ultimate tool for running & managing a well functioned organization, helps cost reduction, saves man Mobile Work Force & hours & improves organization efficiency and productivity. Productivity Our platform enables companies and organizations with: • Personal & vehicles location – geo-positioning on maps • Attendance reports • Sophisticated task management & Vertical Solutions scheduling - including pictures, barcode scanning and signature • Route optimization – & Appliations save work time, gas & improve customer SLA by shortening waiting period • Emergency Panic button • Advanced web based Asset management system Automotive & Vehicle The C4 platform is available in various languages and can be easily integrated with 3rd’ Connectivity party ERP / CRM systems. For today’s field service organizations, mobility is no longer a “nice-to-have” – it is a “must-have”. Location Based Services Our offering Vertical Solutions The C4 is a software solution sold to the end client through a local distributor or (Safety. M2M, a mobile operator, as a VAS- Value Added Service. In the last few years we have e-Health, Cloud) developed significant joint profitable partnerships with various cellular providers and distributers around the world, based on Rev. Share Model.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Growth in profit from mobile data usage • Value Added Services portfolio expansion. Benefits for the end-user • Efficient allocation of resources • Maximum productivity in minimum work time • Full asset management – fleet, workforce & structural • Correct & efficient management of human resources • High SLA compliance.

Unique Selling Points and Differentiators The C4 Platform offers you full Asset Management or “Cross Platform” management: • Mobile Workforce • Fleet • Structural. The C4 Cross Platform Solution allows you to ultimately manage and control your entire corporate assets, in any given situation using one integrated map-based web control system. While other solutions costs are very high due to initial investment, special hardware, PDA’s or a long-term commitment, the C4 costs are relatively low. It uses the best infrastructure available, employee’s cell phone, and the only investment made by the client is the monthly usage fees. In addition, as opposed to our competitors, the C4 application can be used both on smart phones (with GPS) and low cost phones (using the operator LBS).

Company References and Strategic Partners Israel Airports Authority, FedEx Israel, Radvision , Ruth Cargo, Comverse, HOT, Brinks France, Great BRANDS Nigeria, Geotrack, Avantel-Mobile Operator, Orange-Mobile Operator, Cellcom-Mobile Operator, Mirs-Mobile Operator

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Return to Table of Content 24 Israel Mobile Innovations2012

CallUp Net Ltd www.callup.net

Our Technology: Solution at a glance Mobile Device CallUp, the telecom division of the One1 Group, with 2500 specialists and $300M in revenues 2010, is a leading provider of value added services and mobile device MDM & Backup management solutions for fixed, mobile, MVNO and VoIP telecom operators. For more than a decade and with local branches in Israel, Mexico, India and New Zealand VAS & Core and with a worldwide network of partners, CallUp has been providing solutions for Services telecom operators in Europe, Africa, Latin America, Asia Pacific, the Middle East and India. CallUp's commitment for its Clients' success is reflected in the innovative products Enterprise & IP and services it offers with a flexible business model enabling the design of a tailored Communications technology solution and fast ROI. Service & Content CallUp's highly skilled professional services and support team provides a 24/7 worldwide Delivery Platforms support for its Clients and Business Partners.

Vertical Solutions Our Offering & Appliations CallUp's solutions, supporting GSM, CDMA and IP, are scalable, modular and flexible, are based on industry standards, and designed to meet any size of service provider. CallUp's Mobile Advertising Product Portfolio includes Cost Saving and Revenue Generating solutions such as: Vertical Solutions • Mobile Device Management, (Safety. M2M, • Mobile Marketing Platform, e-Health, Cloud) • Messaging and IVR Service Delivery Platform, • Infrastructure products such as SMSC, MMSC, WAP Gateways, Voice Mail, RBT, entertainment services, IVR and more.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Economical and competitive prices • Quick to deliver • Fast development of new services • Flexible business models • Innovative solutions for VAS and MDM

Unique Selling Points and Differentiators CallUp is a professional developer of telecom software for Telecom Operator and service providers worldwide. Our Mobile Device Management now supports and targeting enterprises. We provide great opportunity for telecom operators and service provider to host our systems and provide services to enterprises. Our systems are smart, very competitive and we are very fast to adopt new technologies and features. Our solutions are in use by satisfied customers in Europe, Africa, Latin America, Asia Pacific, the Middle East and India.

Company References and Strategic Partners CallUp has been providing solutions for telecom operators in Europe, Africa, Latin America, Asia Pacific, the Middle East and India. With worldwide network of partners we provide 3 layers of support 24X7 .We also partner with Red Bend, Amdocs, HP, Microsoft and Dialogic. Schedule a Meeting at

Return to Table of Content 25 Israel Mobile Innovations2012

Ceedo Technologies www.ceedo.com

Our Technology: Solution at a glance Mobile Device Ceedo's unique delivery platform can mobilize and manage PC software in all its forms - whether a single application, an online application marketplace delivering PC software- Components and as-a-service, or an isolated virtual workspace that runs from a device or a workstation. Embedded Software This allows fixed and mobile operators to deliver PC software applications over the MDM & Backup web to the subscriber’s desktop, to manage those applications remotely and provide additional services direct to the netbook, laptop or desktop PC. For their internal IT organizations, Ceedo enables operators to provide their employees, VAS & Core Services contractors and partners with protected and flexible access to mission-critical business applications within a pre-configured, secure and portable virtual workspace. Ceedo’s Mobile Work Force & workspace allows users to start working immediately – on any Windows PC – with Productivity instant access to office software, CRM, PLM and other essential applications. Improving business continuity during PC failures and natural disasters or simplifying IT support Vertical Solutions for distributors and points-of-sale, Ceedo dramatically reduces the TCO of providing & Appliations computing resources to end-users. Financial and Retail Customer Challenges and Benefits Solutions Benefits for the customer (operator, devices manufacturer etc.) Mobile Applications • Monetize PC software sales as a new revenue stream • Open up the PC desktop as a rich opportunity for delivering innovative services and Vertical Solutions messaging (Safety. M2M, e-Health, • Provide a better experience for subscribers Cloud) • Reduce CAPEX\OPEX on IT for internal organization as well as sales channels (POS) • Increase ARPU Benefits for the end-user • Works instantly, no installation required • Seamlessly usable, just like a Windows PC • Automatically updated and secure • Reduces software purchase and IT maintenance costs • Provides special offers and rich content from the operator

Company References and Strategic Partners Partners include: Avaya, SafeNet, Citrix, RSA, McAfee, Sandisk, MXI Security, G&D, Accenture. Customer references incluse: Intesa San Paolo, MPS, Banca Carige, Banca Carilo, Banca Marche, Deutscher Ring, Generali, Alvecon, Suva, FiNet, Suva

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Return to Table of Content 26 Israel Mobile Innovations2012

CellGuide www.cell-guide.com

Our Technology: Solution at a glance Mobile Device CellGuide’s host-based architecture is a highly-integrated positioning solution that provides superior price/performance and an enhanced user experience in a variety of Components and location-based applications and scenarios. CellGuide’s host based architecture product- Embedded Software line includes: The ACLYS, a single-die GPS chip, providing an RF front-end and a GPS digital baseband in a single package, the CGsnap IP core designed for embedding into Vertical Solutions customers ASIC’s, and the GPSense, CellGuide’s multi beacon open engine that could be & Appliations integrated with other GNSS basebands. Location Based Our Offering Services CellGuide products: Vertical Solutions • ACLYS chip (Safety. M2M, • Single die GPS baseband and RF front-end e-Health, Cloud) • GPSense GPS firmware running on the host processor • Assisted GPS: SUPL 1.0, Self Assist, and LTE • CLIOX-C - ultra-miniature, single-chip, GPS/A-GPS solution with integrated Electronic Compass for mobile devices. • CGsnap IP • GPS/GLONASS digital basebands ready for integration into host processors • License of GPSense GPS Engine • External RF interface

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • ACLYS and GPSense Solution flexibility • CLIOX-C - The first ultra-miniature, single-chip, GPS/A-GPS solution with integrated Electronic Compass for mobile devices Benefits for the end-user • “Open Engine” architecture enables multi beacon inputs for better user experience • Single platform for various location based services and navigation applications for both recreational and business users • Low cost integration of GNSS and Electronic compass

Unique Selling Points and Differentiators • Advanced GNSS architecture • Industry best partitioning between GPS HW accelerators and host Firmware • Low cost GPS solution with competitive performance • Unique and fully patented IP

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Return to Table of Content 27 Israel Mobile Innovations2012

Cellint Traffic Solutions www.cellint.net

Our Technology: Solution at a glance Vertical Solutions TrafficSense enables Mobile Operators to provide the best possible traffic information & Appliations service to their customers, based on their own subscribers’ data. By using signaling data from the cellular switch to track mobile phones in cars (passively and anonymously), Automotive & Vehicle TrafficSense provides highly accurate travel times, traffic speeds and slowdown alerts in Connectivity real-time for all relevant roads through text, voice, maps and TMC broadcast. Location Based Cellint’s unique advantage comes from its location technique. Instead of relying on Services triangulation calculations based on cell towers’ location, Cellint creates reference database by crowed-sourcing drive test information to create cellular signaling maps as location reference from the signaling data. This provides orders of magnitude better location information, especially in urban areas, resulting in super accurate traffic information and services. Cellint’s systems have been deployed with great success in several countries.

Our Offering Mobile operators can buy/lease the traffic information system/service for full price, or pay only cost plus revenues share. Another option for operators (investment-free) is to enable access to their signaling data in return for revenue share from Cellint. In such case Cellint will bear all the cost of the system.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Increased ARPU • Increased customer loyalty • Proprietary content to gain control over the entire LBS service for your subscribers Benefits for the end-user • Best of class traffic information service • Time and money savings • Solution to their worst problem on the roads • Making the most of your time on the road

Unique Selling Points and Differentiators As a result of its unique location technology (patent awarded) TrafficSense is the only area-wide traffic information solution to be validated successfully to match road sensors data quality by road agencies. Mobile operators can leverage their network data to generate the best possible traffic information in the world, thus creating a strong long-term edge over all other players in the location based services market, such as Google, Nokia, etc. Cellint already have relationship with key customers in the industry, assuring multi million Euro net profits annually to its partner

Company References and Strategic Partners • Nokia/NAVTEQ • IBM • Cellcom • T-Mobile • Orange • US DOTs (Atlanta, KC) • Israel Road Administration • Garmin Schedule a Meeting at

Return to Table of Content 28 Israel Mobile Innovations2012

DigiMo Group Ltd. www.digimo.co.il

Our Technology: Solution at a glance Vertical Solutions DigiMo brings the worlds’ first free mobile payments platform. Our solution enables & Appliations interaction between any mobile device with any point of sale without the need for hardware add-ons (both on the POS side and on the mobile device) or software Mobile Advertising integration. By doing so we offer the ability to launch mobile payments service at Financial and Retail practically no cost. Using the mobile device as a cross media platform that interacts with Solutions other media sources enables us to offer an umbrella of unique value added services that create merchant and consumer incentive to use the service. Location Based Services Our Offering Mobile Applications We offer anyone wishing to enter the mobile payments arena (mobile operator, financial Social Network institution or anyone who has a large consumer base) the ability to launch a unique Conectivity & IM service with virtually noinvestment, and without the need for any hardware installation Services and software integration. Business model is based on a very small fee per transaction.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Build mobile relationships based on financial value to the service provider and the end customer • New revenue source • Advanced mobile payments service without out major implementation costs • Secured process Benefits for the end-user • New innovative consumerism tool • Wallet, coupons and personalized benefits available when & where you want • Seamless coupon and other benefit redemption during the payment process. • Shopping anywhere anytime

Unique Selling Points and Differentiators Mobile payments are all about secured communication between the mobile device and the point of sale. Current solutions involve expensive hardware add-ons to the point of sale and time consuming integration. The DigiMo platform is based on an interaction that does not involve any of these, thus enabling the introduction of mass-market mobile payments at virtually no cost of implementation. A countrywide acceptance of the service can be offered within months. An umbrella of unique value added services creates incentive for the merchant and end-user to adopt the service.

Schedule a Meeting at

Return to Table of Content 29 Israel Mobile Innovations2012

Discretix Technologies Ltd. www.discretix.com

Our Technology: Solution at a glance Mobile Device Discretix suite of content protection solutions enable operators and service providers to extend video on demand (VOD) and Over-the-Top (OTT) services to any connected device Components and including smartphones, tablet computers, netbooks, internet enabled TVs and hybrid Set- Embedded Software Top-Boxes. Available both as an embedded solution, installed at manufacturing time, and as a downloadable software application, the solutions provide immediate studio-approved VAS & Core protection, allowing secure content streaming and downloading. Services Discretix’ CryptoCell embedded security platform provides an outstanding level of security, while overcoming the challenges of performance and power consumption. Its flexible architecture offers OTT & IPTV semiconductor vendors and device manufacturers a robust solution that can be tailored to meet today’s demanding embedded security requirements. CryptoCell can be deployed across multiple Vertical Solutions platforms and operating systems to secure a broad range of applications. & Appliations Our Offering Mobile Applications CryptoCell® - A complete embedded security platform for platforms and SoCs, designed for mobile phones, tablets, and home entertainment devices Mobile Entertainment & Mobile Content Multi-Scheme DRM Client - Protects the distribution and consumption of content, supports all the major DRM schemes Social Network Discretix SecurePlayer™ - A white label, downloadable content protection application, Conectivity & IM allowing VOD and OTT to be delivered to the massive installed-base of Android and iOS devices Services Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Device and platform security – protection against hacking and malware • High performance security – transparent to the end-user • Product flexibility – support for a wide range of robustness/ deployment options Benefits for the end-user • Premium content – access to HD content on mobile devices • Multi-Screen – content sharing across multiple devices • Business models – rental, subscription, purchase, pay per view and gifting Unique Selling Points and Differentiators Discretix SecurePlayer™ – takes advantage of open operating systems such as Android and iOS allowing VOD and OTT services to be deployed to devices already in the market, allows service provides an immediate multi-screen deployment Discretix Multi-Scheme DRM Client – offers OEMs quick time to market, support for all major DRM schemes and easy integration with applications Discretix CryptoCell – the world’s most widely deployed embedded security technology, CryptoCell offers an outstanding level of security with a flexible architecture designed to support the constantly evolving standards of content and device protection Company References and Strategic Leading Customers: Sony Ericsson, HTC, Vestel, Motorola, Acer, Lenovo, Panasonic, Fujitsu, Sharp, NEC, Kyocera, Intel, Renesas, DSPG, Technicolor and others Key Partners: Microsoft, Texas Instrument, Qualcomm, NVIDIA Schedule a Meeting at Main OS: Google / Android, MeeGo, Linux

Return to Table of Content 30 Israel Mobile Innovations2012

Ethrix Ltd. www.ethrix.com

Our Technology: Solution at a glance VAS & Core Ethrix’s EVoIP® VAS over Cloud Platform Services Ethrix’s market leading EVoIP® VAS over Cloud Platform allows the simple development and deployment of VAS solutions on the same robust infrastructure. A single EVoIP® Enterprise & IP platform can host multiple VAS applications i.e.: Voicemail, CRBT, IVR etc. Services can be Communications easily created using the EVoIP® toolkit running on industry standard tools such as Microsoft Service & Content Visual Studio 2010 IDE (Integrated Development Environment.) The client can develop its Delivery Platforms own services in its own environment with its own developers. EVoIP® is completely hardware agnostic and can run on standard IT Telco hardware or in Cloud environment enabling significant saving in OPEX. Vertical Solutions & Appliations Our Offering Social Network Ethrix offers comprehensive Software based Value Added Services Platform – the EVoIP®. The Conectivity & IM EVoIP® is ideal for replacement of legacy services such as Voicemail, CRBT and IVR, and for Services deployment of next generation voice and video services. The EVoIP® offers saving in OPEX by running on the operator’s standard IT computing platforms or in Cloud environment, smooth migration and flexibility. It also offers flexible licenses models that include Revenue Sharing.

Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) The Erthrix EVoIP® VAS over Cloud Platform is highly differentiated and offers lower costs, simpler and more flexible deployment and operation and an enhanced Return on Investment. • An open, flexible, hardware agnostic, 4G Ready, State of the Art IP VAS – Available Today. Built on Ethrix’s advanced software and architecture using non-proprietary, industry standard tools, environments and best practices • Provides a compelling user experience with new services and simple web access driving revenue and enhancing the operator’s brand • Supports a hybrid (TDM/IP) environment enabling VAS migration now and saving upgrade pain in the future • Deployed on platforms from the operator’s IT vendor of choice or in a private cloud (subject to SLA) • A Green Implementation with a substantially reduced system footprint and power requirement • Low Maintenance costs because the underlying platform is part of the operator’s IT solution and due to comprehensive remote maintenance capabilities from Ethrix’s 7 x 24 NOC • Supports geographic redundancy • Open System – Built on IP, industry standards and APIs, easily integrated into the operator eco-system • Attractive CapEx investment driven by a simplified licensing and system sizing model • Field Proven – The robust EVoIP® Value Added Services Platform is field proven in a wide variety of operator networks worldwide.

Unique Selling Points and Differentiators • Hardware agnostic for deployment in Cloud environment • Standard APIs • Running on the operator’s private cloud or on its standard IT computing platforms • Easy creation of services using the EVoIP® toolkit running on industry standard tools • Very low footprint • Open System – native IP. Compatible to IP, TDM and Hybrid networks.

Company References and Strategic Partners Schedule a Meeting at Certified partner of Microsoft.

Return to Table of Content 31 Israel Mobile Innovations2012

Feedbox Ltd. www.feedbox.com

Our Technology: Solution at a glance VAS & Core Feedbox is an innovative technology company that has developed a unique range of Services consoles, providing real time customer feedback from multiple locations worldwide. Our goal is to increase your revenue with business decisions based on REAL customers, Billing, Customer Care REAL experiences, REAL time. The consoles are placed at your branches at the point & Analysis of service. Customers answer the questions and their responses are sent in real time, via a wireless network to the Feedbox-System. The Feedbox-System uses smart graphic Vertical Solutions tools and managerial tools to manage the consoles, receive and react to changes in the & Appliations customer satisfaction, constantly in every branch.

Financial and Retail Solutions Our Offering Feedboxs’ consoles are deployed at your branches • Feedback is sent to our Feedbox- Location Based system with every press. Feedbox-System contains: management system, smart BI with Services dashboard and more • Report system sent to your e-mail • Alert system – via e-mail / SMS Business model: System deployment fee and Monthly service fee

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Receive real-time customer satisfaction from multiple locations and react to changes in customer satisfaction • Marketing value - High level customers’ experience • Continuous on line global monitoring • Identifying customers’ behavior pattern, by comparing departments and branches, by analyzing customers’ satisfaction level with additional information regarding the specific customer’s and by continuous monitoring at all hours of the day Benefits for the end-user Your customers have the ability to let their voice heard and impact the service level provided in a specific location at specific time.

Unique Selling Points and Differentiators Feedbox is all about affecting your customer satisfaction in REAL TIME. Our USP’s Continuous monitoring and REAL time access to key customer experience measurements • Easy and fast implementation • Comparing branches in real time • Identifying trends in every branch • The manager’s eyes and ears in the field at all times • Making your employees aware of quality of service • Showing your customers that their opinion matters • Diagnose and respond to a decrease in customer satisfaction in REAL TIME • Low total cost of ownership leading to high ROI

Company References and Strategic Partners Feedbox works with major companies in different sectors: banks, retail, hospitals and more. Schedule a Meeting at

Return to Table of Content 32 Israel Mobile Innovations2012

FibroLAN ltd. www.fibrolan.com

Our Technology: Solution at a glance Infrastructure & For mobile backhauling applications, FibroLAN is offering the Falcon and WDM product lines. Network These products provide powerful features that allow significant OPEX savings through easy commissioning, simple service provisioning and advanced monitoring tools Advanced Networking, (including SLA assurance and alarming). Transmission & This platform is optimized for taking the mobile (or cell tower) operator through the Coverage Solutions normally painful and costly migration from legacy to future (2G/3G/4G/LTE) technologies in a seamless and cost efficient manner. Same device can be set to run GE over bonded Vertical Solutions Copper E1/T1s, GE and E1/T1s multiplexed over fiber point-to-point or rings and finally & Appliations E1/T1s CES across the network. All with the same HW, and fully remotely configurable and upgradeable. Vertical Solutions (Safety. M2M, e-Health, Cloud) Our Offering Delivery of full systems (HW+SW) via local or global partners, integration in customer’s environment, possibly product adaptations, service support programs

Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) • Complete solutions • Advanced functionality • Service delivery assurance embedded tools • High quality and reliability • Flexibility • Dedicated development and customization • Fast delivery • Benefits for the end-user• Offered solution is carrier infrastructure therefore not transparent directly to end users

Unique Selling Points and Differentiators • Comprehensive optical solutions • Focus on access and transmission • Strong partnerships on products (e.g. ALU) and NMS (HP) • Market leading scalable architecture • Unique network protection technologies • Optimal cost/performance • Fast response to customer requests • Fast products delivery

Company References and Strategic Partners Telstra, TDC, Tele2, Bezeq, Cellcom, Gas Natural, Service Electric CableVision, KiwiRail, Alcatel-Lucent, Nokia Siemens Networks, HP

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Return to Table of Content 33 Israel Mobile Innovations2012

Flixwagon www.flixwagon.com

Our Technology: Solution at a glance Vertical Solutions Flixwagon platform introduces the next generation of Live mobile sharing. Mobile users of & Appliations 3rd party apps can now share, in real-time: • Live mobile video broadcast to any viewing platform (e.g. Facebook, Twitter) Mobile Advertising • 2Way text chat between broadcaster and viewers Location Based • Geo (dynamic) location of broadcaster Services • Rich interaction using Paint or Virtual Goods on top of Live video Flixwagon enables Live mobile sharing anytime anywhere over 3G/4G and WiFi networks. Mobile Applications The Flixwagon cloud architecture supports practically unlimited number of Live or On- Social Network demand viewers on mobile devices, tablets and desktops using Facebook, Twitter, Text Conectivity & IM messages eMails and web site/s. Services Our Offering Flixwagon offering provides a choice of: • Mobile app – Embedded (API) in existing mobile app or a customizable (branded) white label mobile • Back-end – Cloud based (service) or locally (license) installed on customer servers • Architecture – Flexible and dynamic architecture supports various customer environment needs • Relevant business model options. Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) • Short Tiem-To-Market and proven platform for embedding Live video share and social networking in 3rd party mobile apps • Unlimited number of broadcasters and viewers • High video quality over 3G/4G and Wi/Fi networks. Benefits for the end-user • Live video share on social networks, mobiles and web site/s • Unlimited video length • Extended interaction with 2Way text chat and Paint. Unique Selling Points and Differentiators The leading white label solution for 3rd party mobile apps: • Live video broadcasting • Dynamic broadcaster location • Social sharing on any social platform, mobile devices, web site/s • Extended interaction with 2way chat and Paint • Short Time-To-Market, quick and easy implementation • Proven robust platform • Unique offering for MNOs • Supports low latency and high quality video broadcast • Flexible architecture using cloud or local installation • Rich set of interfaces/APIs to support any required integration • No limitation on number of viewers / broadcasters • Flexible monetization methods • Supports more than 200 devices.

Company References and Strategic Partners (up to 50 words): The below is a short partial list of our partners that demonstrates that Flixwagon supports numerous mobile app categories: MTV (US) • Wireless (US) • BSNL (India) • Camerize (Netherlands) • SafeKidsZone Schedule a Meeting at (US) • TheBox (Israel).

Return to Table of Content 34 Israel Mobile Innovations2012

Foxcom www.foxcom.com

Our Technology: Solution at a glance Infrastructure & Foxcom’s DAS solution supports 4G/LTE coverage in addition to the traditional (GSM, Network CDMA and UMTS) cellular technologies. Any number or combination of wireless services can be covered by one system. The system supports MIMO architecture for in-building Advanced Networking, coverage of 4G technologies such as WiMax and LTE. Foxcom’s versatile and modular Transmission & platform allows for easy integration into any building of any size. Introducing new Coverage Solutions services is possible at any time without the need for re-wiring the network.

Our Offering Foxcom’s wireless system consists of 3 main components: • The Point of Interconnection (POI) which is the interface between the Optical Base Unit and the base station. Multiple BTS signals can be combined for each input. • Base Unit transceivers, which convert the incoming RF signals into optical signals transmitting them along single-mode fiber to the Remote Units • Remote Unit, which connects to the indoor antenna carrying multiple cellular bands.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • One system supporting all cellular bands • No upgrade required for LTE/4G • Robust Solution with Redundancy • Reduced installation and configuration time • Lower maintenance costs using remote access. Benefits for the end-user Users of Smartphones and other mobile internet devices have will have enhanced and seamless coverage indoors with higher data rates and improved quality of service.

Unique Selling Points and Differentiators Covers all cellular technologies, including LTE/4G • Supports SISO and MIMO technologies • 32 Remote Units supported by a single Base Unit • Versatile and modular platform for future expansion • Local or Remote SNMP based monitoring and control.

Company References and Strategic Partners Us Navy & Army, White House, Us State Department, Department Of Home-Land Security, Lockheed Martin, Boeing, Ses Americom, Bellsouth, Time Warner, Cnn, At&T, Intelsat, British Navy & Army, Swedish Army, Swiss Army, Italian Army, Israeli Airforce “Iai”, Elta, Mabat, Alcatel, Ses-Astra, British Telecom, BBC, Korean Army, Taiwanese Army, NEC, Singtel, Sk Telecom (Korea), Cctv (China), Chungwa (Taiwan), Hong Kong Catv.

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Return to Table of Content 35 Israel Mobile Innovations2012

GoNet Systems www.gonetworks.com

Our Technology: Solution at a glance Infrastructure & GoNet Systems outdoor Wi-Fi solution delivers business value in large-scale, 3G data Network offload deployments. The solution integrates seamlessly into the cellular operator’s core network by leveraging the existing cellular real-estate and network assets. Advanced Networking, GoNet Systems Wi-Fi solution is based on the company’s beamforming technology and Transmission & dedicated 3G noise filters to deliver superior performance in saturated, noisy urban Coverage Solutions conditions. The company’s mesh architecture enables you to scale as you grow – making Network Management it easy and affordable to launch 3G data offload service. & Offload Solutions, • Field-proven 3G offload solution Qos • 802.11n beamforming delivers unparalleled Wi-Fi coverage & capacity • Fast, easy & affordable deployment of a high-quality Wi-Fi Network • Leverages network infrastructure by co-locating Wi-Fi & 3G cells • Flexible mesh architecture reducing initial expenditure

Our Offering GoNet Systems Wi-Fi solutions feature: • MBW Access Points, NMS, CPEs & Access Controllers • MBW Wi-Fi 802.11 b/g/n access points with beamforming access & multi-radio mesh backhaul • Directional, 120 degree sector panel high-level rooftop and tower mounting • Omni-directional AP for street coverage • Omni-directional micro AP for small street-level areas.

Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) • 802.11 b/g/n and beamforming technologies • Fast, easy & affordable deployment • Reliable & robust high-quality Wi-Fi network • Seamless integration into the operator’s core network • Leverage existing assets and infrastructure by co-locating Wi-Fi with 3G cells • Flexible mesh architecture reducing initial expenditure Benefits for the end-user High speed data for mobile • Reliable, consistent high-quality service • No congestion • Access to new, band-width intensive applications

Unique Selling Points and Differentiators • Field-proven, 3G data offload solution that delivers business value • 802.11n beamforming delivering unparalleled Wi-Fi coverage & capacity • Ensure high performance noisy 3G, WiMAX & Wi-Fi environments with specialized, noise filters • Reduce initial expenditure with flexible mesh architecture • Robust & reliable Wi-Fi network with self-healing mesh and resilience to noise

Company References and Strategic Partners APAC cellular operators, State of Acre, Brazil; Las Vegas, US; Monzoon, Switzerland Schedule a Meeting at

Return to Table of Content 36 Israel Mobile Innovations2012

Goome Interactive www.goome.com

Our Technology: Solution at a glance Vertical Solutions 1. Content Distribution - Our portfolio contains 1,000 games, apps and themes for & Appliations Android, Java and Blackberry OS. Today we represent 21 software and studios 2. International brands – we represent Top 10 and Top 20 Android games and apps in Mobile Advertising growing segments Location Based 3. Unique Content - Goome develops unique apps such as real postcard print from the Services smartphone (same as Apple’s Cards app but for Android), clinical app that gives parents guidelines for education and more Mobile Applications 4. Customization & Localization - Goome provides contextual localization in term of Mobile Entertainment language translation, cultural preferences, branding, etc. & Mobile Content 5. R&D Support Our Offering We offer mobile operators: Games - from casual to AAA including top 10 Android market brands. Apps – Utilities, Entertainment, Health care, Business and more. In total nearly 1,000 items while adding dozens each month. Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) • One stop shop for 1,000 games and apps • Unique content (We are first to launch many strategic apps) • Ability to customize our apps / games according to mobile operator’s requirements Benefits for the end-user High quality and variety of games and apps Unique Selling Points and Differentiators • Content Distribution - Our portfolio contains 1,000 games, apps and themes for Android, Java and Blackberry OS. Today we represent 21 software and studios • International brands – we represent Top 10 and Top 20 Android games and apps in growing segments • Unique Content - Goome develops unique apps such as real postcard print straight from the smartphone (same as Apple’s Cards app but for Android), clinical app that gives parents guidelines for education and more • Customization & Localization - Goome provides contextual localization in term of language translation, cultural preferences, branding, etc. • R&D Support • Facebook connect plugin for JAVA ME handsets (unique feature that helps boosting Java ME games sales) • In-game banners promotions (similar to white label store where inside our games we promote mobile operator’s app store content)

Company References and Strategic Partners Goome is one of the largest app distributors in Israel working with all 3 operators and largest online content providers. We operate in Israel, Poland, India, Tunisia and more Investors – Subsidiary of Taya Communication Group (listed company in Tel-Aviv stock Schedule a Meeting at exchange TYCO.TA).

Return to Table of Content 37 Israel Mobile Innovations2012

HypnoCore Ltd. www.sleeprate.com

Our Technology: Solution at a glance Vertical Solutions SleepRate is a cloud-based internet and mobile service that allows consumers to diagnose & Appliations and manage their sleep using conventional widely available heart rate monitor devices such as Polar, Garmin, and Suunto, to collect the heart rate signal during sleep. SleepRate Mobile Applications automatically records and uploads the heart rate information to the cloud. Using our Vertical Solutions patented technology, SleepRate analyses the heart rate signal and with internet and (Safety. M2M, mobile applications, provides information and tools that allow users to manage and e-Health, Cloud) improve their sleep and overall well-being.

Our Offering Cloud based internet & mobile sleep diagnostics & improvement solutions for the consumer market

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • eHealth consumer solution • Increase usability of mobile device & network • FDA/CE approved Benefits for the end-user • Self sleep diagnostics and improvement solution • Affordable • Improves quality of life, personal performance & well-being • Uses off-the-shelf technology

Unique Selling Points and Differentiators • Affordable • Use off-the-shelf technology • FDA/CE approved • Analyze sleep based on the heart-rate signal • Friendly solution

Company References and Strategic Partners Adidas, Philips, Sony, Aminach, Clalit

Schedule a Meeting at

Return to Table of Content 38 Israel Mobile Innovations2012

ICQ Ltd. www.icq.com

Our Technology: Solution at a glance VAS & Core ICQ is an online media company that provides a variety of communication tools, content Services and services. ICQ, the pioneer of Instant Messaging (IM), now offers the optimal integration between Instant Messaging and Social Networks with the new version of ICQ OTT & IPTV 7.7 for PC and V3 for Smart phones (iPhone and Android) – the Social Messaging tool. Service & Content Today, ICQ is an inseparable part of the lives of millions of users worldwide using ICQ Delivery Platforms daily from their desktop and from various mobile devices. Our Offering Vertical Solutions ICQ offers its partners a customized, co-branded and localized IM tool for PC and Mobile. & Appliations ICQ optimizes the integration between instant messaging and social networks (Facebook, Twitter, and Gtalk) while allowing easy connectivity between all other communication forms: Mobile Advertising PC-to-PC, PC to Mobile, Mobile to Mobile and PC to TV communication. Mobile Applications Customer Challenges and Benefits Mobile Entertainment Benefits for the customer (operator, devices manufacturer etc.) & Mobile Content ICQ’s business strategy focuses on supplying users’ needs online. This is done with local strategic Social Network partnerships (LSP) in key markets worldwide. Together, ICQ and the local partner create a co- Conectivity & IM branded, customized product that includes content and news delivered by the partner. Services ICQ generic and co-branded communication tools offer advertisers comprehensive advertising platforms, reaching a young and loyal audience. • ICQ set of communication tools provide its partners a strong engagement tool. • The ICQ offering increases exposure of partners’ content, reach, market penetration, “stickiness” and traffic. • The cooperation with ICQ creates new revenue streams from advertising, search, sponsorships and mobile related services. Benefits for the end-user ICQ offers a free and simple solution for free communication, with phone address book contacts from your mobile phone, Facebook and Google talk contacts as well as cross platform free messaging. Unique Selling Points and Differentiators ICQ follows a localization strategy and operates through local strategic partnerships (LSP) in Key markets worldwide. In order to maximize Partner’s user’s engagement the client is branded with Partner’s brand and features partner’s content. ICQ increases user’s engagement. Our partners promote their own content on ICQ’s inventory and make sure we keep users longer with our partners. They are always connected through a variety communication tools – Web, Desktop and Mobile client. ICQ offers its partners new means to increase engagement, traffic and revenues, both from premium services and advertising on the new co-branded, localized inventory! Company References and Strategic Partners ICQ has a strong history of success in partnerships worldwide including a partnership with ProSiebenSat.1 (Germany), Rambler (Russia), SevenOne (Austria), Centrum and Atlas (CZ republic), and more. ICQ’s main partners worldwide are TV broadcasting and commercial Schedule a Meeting at channels that also have web portals; New Media companies; Web portals etc.

Return to Table of Content 39 Israel Mobile Innovations2012

Idomoo Ltd. www.idomoo.com

Our Technology: Solution at a glance VAS & Core Idomoo, Automatic Video Factory. Personalized video clips for direct marketing and Services customer communications: • Imagine... a personal video to millions of your customers • Automatically create millions Billing, Customer Care of personalized videos • Engage customers with personal communication • Provide & Analysis personal service without ...the people • Drive your customers to action

Vertical Solutions Our Offering & Appliations Idomoo is proud to provide a service in a SaaS mode providing automated mass-produced Mobile Advertising videos for service providers, enterprises, retailers and loyalty clubs. The Idomoo VaaS service was developed by our team of multimedia, customer service, advertising and retail innovators Financial and Retail to integrate customer data from standard CRM systems or databases into millions of Solutions automatically generated - yet seemingly tailor-made - high-quality, professional video clips. Mobile Entertainment The business model is a combination of set-up fee plus license fee per video capacity or volume. & Mobile Content Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Improve effectiveness of all customer communications (and reduce calls to customer service) • Improve customer experience, increase customer loyalty, and enhance brand image • Increase sales, maximize click-through-rates • Maximize retention • Reduce billing inquiries and error-related service calls by simply and clearly explaining the bills to your customers • Efficiently reach masses of customers for promotions, up-sells and cross-sells Benefits for the end-user Communicate with each customer in an attractive personal way • Demonstrate billing transparency and openness by providing clear personal explanations • Offer customer- specific promotions/packages relevant to each individual

Unique Selling Points and Differentiators • Video is tailored to the desired business result and brand guidance (not a pre-defined template) • Video is created by any creative agency (not just by our agency) • No limits to video creativity and quality. • Personalized voiceover throughout video – customers don’t need to read numbers. • Video plays on all devices: computers, tablet PCs (iPad), smartphones (iPhone), Set top box (IPTV)

Company References and Strategic Partners Idomoo’s secured commercial deals with several worldwide leading Telecom operators in Europe and the US, including pan-European cable and broadband operator, as well as mobile ones. In addition the company achieved commercial implementations in various insurance companies, including Harel Insurance, one of the largest insurance companies in Israel. Idomoo is generating millions of personalized videos for its customers every quarter. Currently, the company has over 10 customers. Schedule a Meeting at

Return to Table of Content 40 Israel Mobile Innovations2012

InforUMobile Ltd. www.inforumobile.com

Our Technology: Solution at a glance VAS & Core InfoReach is a Content delivery platform that enables content providers and payment Services aggregators to easily create premium SMS mobile subscription services. Creating a subscription service with InfoReach is easy: simply submit your content, pick Mobile Work Force & a country, choose your pricing model, choose the service type (tips, trivia, etc.) and your Productivity service is ready to go! Service & Content The platform is robust and contains a diverse reporting module for measuring media Delivery Platforms performance (including S2S pixels), 2-way connectivity to numerous aggregators, compliance with regulation and full opt-in mechanism. Vertical Solutions Wish to penetrate new markets with your premium SMS services? InfoReach is the & Appliations fastest and most reliable solution for your business. Mobile Advertising Our Offering Financial and Retail InfoReach is a Content Delivery Platform that is offered both as a service (saas) and as a Solutions licensed product on basis of revenue sharing.

Location Based Customer Challenges and Benefits Services Benefits for content providers and payment aggregators Mobile Entertainment • The fastest way to create a Premium SMS Subscription service in a new market. & Mobile Content • The Content Provider is free to deal with what he’s best at – content. No need to be Social Network troubled with the technicalities Conectivity & IM • Built-in implementation to Premium SMS international aggregators Services • Built-in implementation to prominent marketing networks • Compliance with the regulation in numerous markets

Unique Selling Points and Differentiators • Turn-key solution for creating premium SMS subscription services including Media, Content and Billing • 10 years’ experience in mobile content, mobile communication, infrastructures and billing • State-of-the-art technology and know-how • Plug and Play solution • Sophisticated yet easy-to-use system • Advanced monitoring features • High-quality of service and support • Flexibility and diversity • InfoReach – deliver your content

Schedule a Meeting at

Return to Table of Content 41 Israel Mobile Innovations2012

iPgallery www.ipgallery.com

Our Technology: Solution at a glance VAS & Core IPgallery has three main areas of activity: Services Converged Communications – Next-generation Web-trigged converged communication platform, bridging Legacy and OTT. Evolution of diverse communication methods, the platform Enterprise & IP supports cloud based phonebook, social networks integration, universal messaging and Communications telephony services, for consumer & business market, with slick UI unified across all devices. OTT & IPTV VideoThru – Cloud-based video/content delivery platform that revolutionizes the way we enjoy video. It allows SP’s and Content Owners to offer anyone, subscribers and non-subscribers, Service & Content a unique way to watch, and share content with their group friends, whether or not they are Delivery Platforms subscribers of the service provider. It allows MSOs, SPs and Content Owners alike to capitalize on content sharing while turning digital rights constrains into transparent charging mechanism. ContiNewIt – Offering a new approach for cellular voice & data congestion, the state of the Vertical Solutions & Appliations art solution enables load balancing between the mobile and Wi-Fi networks providing mobile users with the best QoS available, and allows mobile users to gain both in cost and QoS, Mobile Applications resulting in massive usage which is the key to relief congestion of the mobile network. Social Network Our Offering Conectivity & IM • New revenue streams • Social networking – Easier, Unified access from any device • Services Reduce OpEx/CapEx • Enhance capabilities • Increase competitiveness • Enhance QoS (Overall) • Customer retention, stickiness, churn control • Quad play trend support Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Monetizing existing equipment investments • Low CAPEX & OPEX • New revenue generating features, services and applications • Market competitiveness • Preventing loss of eyeballs to ‘over-the-top’ operators • Increase ARPU with centralized network-based services: VOD, nPVR, Time-Shift TV, Place-shift TV, UGC, Community TV, Advertisement, Personal EPG Benefits for the end-user • Same user experience on all devices • Personalization • Watch anything, anywhere, anytime, on any device • Simple activation, intuitive GUI • Low cost CPEs – as cheap as possible • All services on one box – instead of many boxes • Lean back experience • Pay less for more services • Quad play from one vendor – one monthly bill for all services • To reach a mixture of internet content and media with traditional broadcast and scheduled content Unique Selling Points and Differentiators • TTM – Very short Time to market due to proven experience and flexibility •Low Cost (Initial and over time) – Our customers pay on a ‘pay as you grow’ basis and we provide price competitive solutions • Multi-network – IPgallery excels in Hybrid Networks solutions (SS7, SIP-VoiP, INAP, etc...) • Future-ready (Convergence, IMS) • SCE flexibility – we provide ‘Open Architecture’ system with the ability to create new services on top of the provided applications • Carrier grade five nines System Architecture. Company References and Strategic Partners Company references: Bezeq (Israel), MTS (Russia), Globus (Russia), Megacable (Mexico), Melita (Malta), Globul (Bulgaria), euskatel (Spain), & Tier 1 Major Service Provider in India, Schedule a Meeting at Main partners: Oracle, Ulticom, AudioCodes

Return to Table of Content 42 Israel Mobile Innovations2012

Jungo Ltd. www.jungo.com

Our Technology: Solution at a glance Mobile Device Jungo provides end-to-end, short-range connectivity for mobile platforms, ranging from smartphones and 3G/4G mobile hotspots to USB broadband modems and machine-to- Components and machine embedded modules. The Jungo solution is used by industry leading chipset and Embedded Software device manufacturers to bring their products rapidly and cost-effectively to market. MDM & Backup Key features include: • Embedded USB and Bluetooth stacks, with support for Android, Windows Phone, • Symbian and other mobile platforms; Vertical Solutions & Appliations • Complete PC driver package for USB mobile platforms; • An embedded USB stack for USB modem chipsets, including RNDIS, ACM, ECM, Automotive & Vehicle NCM, MS support; Connectivity • Host-less connectivity with embedded web based connection manager • Full support for Infotainment environments including Terminal Mode, tethering, media sharing and car-kit use cases.

Our Offering Jungo supplies platform-agnostic embedded software stacks and drivers to the mobile industry. It also provides integration and engineering services, testing and full IOP verification services. The company’s business models are primarily software licensing and royalties.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Jungo’s mobile connectivity solutions are market-proven and deployed globally. They enable device manufacturers to reach market speedily, quickly introduce new designs, and maintain same code base across different products. Benefits for the end-user Jungo products are transparent to the user, installing and functioning smoothly and complying with all industry regulations.

Unique Selling Points and Differentiators Jungo supplies the only connectivity one-stop-shop on the market today, with complete, embedded USB device and host stacks, hardware- and OS-agnostic drivers and multi- functional interfaces. Currently deployed in over 750 million network devices, the Jungo solutions are fully market-proven. All the latest industry protocols and market requirements are supported, among them Terminal Mode, USB 3.0, USB-LTE support, hostless technology and more.

Schedule a Meeting at

Return to Table of Content 43 Israel Mobile Innovations2012

justAd.TV www.justad.tv

Our Technology: Solution at a glance VAS & Core justAd.TV is offering a cloud based service for video and display advertising on Services smartphones, tablets, connected devices and STBs. The service heart is the Ad Studio where a publisher can design rich media ad formats for video and display advertising. OTT & IPTV Mobile ad networks, large publishers and other media sellers can create ad products that will work on any of the supported devices and will enable the highest rich media Vertical Solutions capabilities available today in a simple graphical user interface, eliminating technical & Appliations people involvement in the whole process. Using our cloud service, advertisers can evaluate and upload the creative. A multimedia campaign can be launched in matter of Mobile Advertising hours with very high CTR and CPM, increasing ROI dramatically. Our system has a white Social Network label SDK and can easily plug into any existing advertising eco system the ad network, Conectivity & IM publisher or advertiser has today. Services Our Offering justAd.TV is a service provider. No setup fee or integration fee is charged for any device (except in cases of specific customization). We support rev share and licensing fee and charge by the volume of users that were exposed to ads created by our system.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Rich media ads for high CTR and CPM • Social, viral, user engaging ads • Multi-device SDK to launch campaign seamlessly on numerous devices • Special video advertising triggers to increase video ad inventory • Cloud based system for collaboration between publisher, advertiser and ad network • Very intuitive Ad studio, create amazing ads with no need of tech personnel • Easy to integrate SDK for app developers, no need to re-certificate app after ad format change Benefits for the end-user • Highly engaging ads for high CTR • Rich media and social widgets • Target engine integration for customer relevant advertising

Unique Selling Points and Differentiators • First multi-device advertising system, publishers can defragment their user base • No tech ad format and creative environment • Plug into any advertising eco-system, don’t change any of your partners • Create very rich display and video ads in few clicks of a button • Use our cool social widgets to keep up with the viral ad world out there

Company References and Strategic Partners Fastweb, Italy, Hot, Israel, Positive Mobile, Israel, WebAds, Benelux, Italy, Spain Schedule a Meeting at

Return to Table of Content 44 Israel Mobile Innovations2012

Logia Group www.LogiaGroup.com

Our Technology: Solution at a glance VAS & Core Technology and solutions from Logia Group are redefining the way operators, Services developers, content providers and media owners monetize the mobile arena. Logia offers the full range of field-proven monetization tools, including: Service & Content • AppSuite- A range of apps based VAS Delivery Platforms • In-App payment solution: both white label solution for operators or billing and alternative payments for developers Vertical Solutions • White label mobile apps & media store solution & Appliations Our Offering Mobile Advertising Logia Group offers SaaS based services for the operators and developer community Location Based (specifically in Android). Our business model are comprised of setup fees, SLA/licensing Services and/or revenue shares Mobile Applications Customer Challenges and Benefits Mobile Entertainment Benefits for the customer (operator, devices manufacturer etc.) & Mobile Content Benefits for Operators: Enable selling services rather than apps, Differentiate yourself Social Network from your competitors and from Android/iPhone, Drive users to your appstore, Increase Conectivity & IM conversions with in-app payments Services Benefits for Developers: All-in-one monetization tool for apps

Unique Selling Points and Differentiators • Offer the set of services that will assist mobile operators stay relevant in the apps based world including the in-app payment ability that will assist in monetization • Most comprehensive in-app solution (In App billing, alternative payments, advertising) • Flexible and customizable mobile application store (On-Device Portal, discovery and promotion) • A robust and comprehensive backend asset management platform (VAMP) • An all-in-one monetization platform for developers

Company References and Strategic Partners Telefonica Group, Vodafone Group, Verizon, TIM, Turkcell, Cellcom, Airtel, Reliance, Tata, Smart, Singtel, Facebook, Dragonplay, Excent, Amdocs

Schedule a Meeting at

Return to Table of Content 45 Israel Mobile Innovations2012

MailVision Ltd. www.mailvision.com

Our Technology: Solution at a glance VAS & Core • Pico™ Mobile VoIP Platform used by Telcos, NGNs, ITSPs, VoIP carriers to offer voice, Services SMS and video over IP networks. • Pico™ Mobile Roaming VoIP Platform used by mobile operators to offer Voice and Enterprise & IP SMS over IP networks while subscribers are roaming. Communications • Pico™ Unified Communication Platform used by Telcos to allow knowledge workers Mobile Work Force & at enterprise (small and large) to gain access to the unified communications Productivity services (telephony, video, IM, presence) that are hosted on BroadWorks Unified Communication solution. Vertical Solutions • Pico™ Mobile Community Platform – a cloud service platform, to offer Voice, Video, & Appliations SMS, IM & Presence by integrating with social networks or their own community. Mobile Applications Our Offering Social Network We offer mobile VoIP clients supporting leading mobile platforms such as iphone, Conectivity & IM android, blackberry and Nokia. Our pricing is based on volume of licenses plus set up Services fees for the installation, configuration, integration and training.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Looking to expand their solution to Mobile users • Losing minutes and money to mobile operators • No money made on SMS at all • Provides an alternative pricing to the mobile operators • Rapid ROI Benefits for the end-user • Users can call or send SMS over IP from mobile handsets • Customers can use the same fixed line number to call and receive calls or SMS messages

Unique Selling Points and Differentiators • Various Mobile VoIP Solutions • Supporting all mobile platforms • Management and distribution system • Fast deployment of a complete turnkey product-based solution • Wealth Experience and Proven platform • Operational for 13 years • 13 years of SIP experience of deploying customer requirements • Flexibility to meet customer requirements in a short time frame • End to End SIP Solutions including Voice over Mobile SIP, Class 5 Services, IP Centrex, SBC, Billing Mediation, IVR, Prepaid, VAS, Voice Mail and other more.

Company References and Strategic Partners MailVision customers include leading mobile operators, Telecos, NGNs, ITSP and VoIP Providers. Our customers include: Vonage, USA, CSL, HK, Telefonica CALA, Nexus, Brazil, Cellcom, Israel, Bezeq, Israel, OOMA, USA, Motorola, USA, MyBCnet, Philippines, IPSISM, Japan AudioCodes Ltd (AUDC) and Yossi Vardi are the main share holders Schedule a Meeting at

Return to Table of Content 46 Israel Mobile Innovations2012

MCR Media Group (Cellon Ltd.)

Our Technology: Solution at a glance Vertical Solutions MCR Media Group provides a complete solution for mobile value-added services & Appliations (MVAS), including development, management, distribution of content, marketing, technological and billing solutions. In addition to B2C products, the group provides a Mobile Entertainment wide range of services and solutions for commercial clients and businesses (B2B). & Mobile Content

Market Trends • Increase ARPU. • Penetrate new markets (countries). • New source of revenues. • Product Innovation. • Technological challenges.

Schedule a Meeting at

Return to Table of Content 47 Israel Mobile Innovations2012

Mer Telecom www.mer-telecom.com

Our Technology: Solution at a glance Infrastructure & MFS – our solution enables providing financial services to the unbanked and banked Network population, thus providing advantage to the financial service providers. The platform is multitenant (multi-banks, multi-operators) with a variety of access methods: STK, USSD, Advanced Networking, applications. Mer MFS enables full convergence with e-banking and loyalty clubs. Transmission & RAN Optimization – an innovative concept, enabling the mobile operators to save on the Coverage Solutions maintenance of its site as well as optimizing the ACCESS Network through SIM Test, thus sparing the need for Drive Test. Network Management Internet to the Underserved – (1) Accessing social networks from any mobile phone & Offload Solutions, Qos through USSD communications. (2) Providing pre-selected internet sites, through cellular network and by using one’s home TV screen. VAS & Core Services Our Offering MFS – it is a Mer made platform. We wish to be technology partner of the Financial service Service & Content Provider, based on a long term revenue sharing. Delivery Platforms Site Control & Management – combination of proprietary hardware (site controllers) and software (SCM Application). We offer Site Control & Management as sale of turnkey Vertical Solutions project. & Appliations SIM-Test Optimization – the solution is based on software (STK) and campaign management & optimization applications. We prefer to provide the Optimization as a Financial and Retail service. In special cases, we’ll be willing to sell licenses. Solutions Internet to the underserved – the solutions are provided as content over the cellular network and they are charged by a fix small monthly fee. Premium services, such as Mobile Applications advertisement and MFS may bring additional income to the operator. Vertical Solutions (Safety. M2M, Customer Challenges and Benefits e-Health, Cloud) Benefits for the customer (Operator, Devices Manufacturer etc.) MFS: • Various access methods • Improved Application Security • Carrier Grade • Converged m-money & e-money • Ready to NFC Internet to the underserved: • Better use of existing infrastructure • Attract new subscribers • Reduce churn Benefits for the end-user MFS: Financial Services to the unbanked • Fully featured “Mobile Wallet” • No need to carry cash • Multi accounts management • Variety of access methods Internet to the underserved: • Stay connected to you social network from any simple phone • Get continuous limited Internet access using your home TV screen. Unique Selling Points and Differentiators Mer Telecom has decades of experience in telecom industry worldwide. • All the new solutions are developed based on the extensive telecom knowledge and deep understanding of operators’ needs. • Strong engineering core with dozens of engineers • Global spread for knowledge sharing and local presence for continued support • Full turnkey solutions • Low set-up fee, preference for revenue sharing or leasing. Company References and Strategic Partners Airtel, Alcatel-Lucent, America Movil, AmericanTowers, Claro, Huawei, Motorola, Nokia Siemens Networks, Orange, Tele2, Telfonica, Tigo, Vodacom. Schedule a Meeting at

Return to Table of Content 48 Israel Mobile Innovations2012

MIND CTI Ltd. www.mindcti.com

Our Technology: Solution at a glance VAS & Core Overview Services MIND is a leading provider of convergent real-time end-to-end billing and customer care product based solutions as well as call accounting solutions for organizations and Billing, Customer Care large multinational corporations. MIND delivers its applications in any business model & Analysis (license, managed service or complete outsourced billing service) for Mobile, Wireline, VoIP and Quad-play carriers worldwide. MIND is a global company, with over ten years Vertical Solutions of experience in providing solutions to carriers and enterprises. MIND CTI is a public & Appliations company listed on the Nasdaq National Market (NASDAQ: MNDO) with over 300 experienced engineers and professionals. Financial and Retail Solutions Our Offering The MIND platform is a fully integrated solution. Frontend modules for PoS, PoS dealer, customer care, inventory workflow engine (Business Processes order management) web self care and online ecommerce portal. Backend modules for Post Pay & Prepaid rating, billing, wholesale, roaming, product catalogue, provisioning, mediation, monitoring and reporting.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Convergent Prepaid & Postpaid Billing - Supports in one system both Postpaid and Prepaid for multiple services consisting of: voice, internet, data, content, and more. Benefits for the end-user In one system MIND offers the Telecom operators a genuine convergent billing system for building a strategic convergent billing asset.

Unique Selling Points and Differentiators • MIND Value Points • The MIND platform is a fully integrated solution • Frontend modules for PoS, PoS dealer, customer care, inventory workflow engine, web self care and online ecommerce portal. • Backend modules for Post Pay & Prepaid rating, billing, wholesale, roaming, product catalogue, provisioning, mediation, monitoring and reporting. • The MIND platform supports Convergent Post Pay and Prepaid business models • Mind’s platform supports wireless, wireline, data and cable services. • Highest level customer support • MIND has 4 support locations • Proven time to market process • MIND has a proven track record of delivering on time.

Company References and Strategic Partners MIND supports Tier 1, 2, and 3 customers in 40 countries around the world. MIND has strategic relationships with Oracle, Dialogic, HP, SUN, IBM, Cisco, and all major switch Schedule a Meeting at manufactures.

Return to Table of Content 49 Israel Mobile Innovations2012

NovoSpeech Ltd. www.novospeech.com

Our Technology: Solution at a Glance Vertical Solutions NovoSpeech is developing a cutting-edge automatic speech recognition engine based on & Appliations proprietary algorithms and an in-depth understanding of speech and signal processing. Overcoming the inherent flaws of current state of the art linguistic and acoustic models, Mobile Applications NovoSpeech’s robust solution utilizes minimal processing power yet precisely evaluates Vertical Solutions articulation and greatly improves the intelligibility and quality even of degraded speech signals. (Safety. M2M, With NovoSpeech’s innovative solution, mobile voice applications can achieve recognition e-Health, Cloud) accuracy exceeding 95% even in noisy, real-world environments. Moreover, NovoSpeech’s low cost, highly accurate speech recognition engine can be embedded in Bluetooth devices, despite their typically low on-board power and processing capacities.

Our Offering Iphone applications that provide an unprecedented user experience for: (a) voice-based dialing from the contact list and (b) voice activation of playlists. Business model– For vendors interested in built-in deployment of the apps: royalties, revenue-sharing; for VARS, retail app distributors: revenue sharing. Speech engine integrated on the BC05 IC: up to 50 commands. Business model: licensing.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Higher end-user satisfaction with their mobile or Bluetooth device (see end-user benefits) • Differentiation in a highly competitive market Benefits for the end-user • A reliable natural user interface for mobile and Bluetooth devices, even in real-life environments • Safe use of mobile device in the car

Unique Selling Points and Differentiators Very high word recognition rate: dramatic improvement in phoneme recognition rate, ability to accurately identify the slightest variations and discrepancies in natural speech. Command/name recognition: unique ability to accurately recognize short utterances, such as commands or names. Deployment on devices with low computational ability: speed, high quality noise cancellation and excellent signal enhancement even with limited on-board processing resources Speaker-independent: accurate identification of words spoken by any person regardless of gender, accent, or speaking style

Company References and Strategic Partners • VivoText (text to speech counterpart) • Gertner Institute • Large Chinese consumer device manufacturer

Schedule a Meeting at

Return to Table of Content 50 Israel Mobile Innovations2012

One Smart Star www.onesmartstar.com

Our Technology: Solution at a glance VAS & Core One Smart Star® (OSS) offers a unique, innovative service for corporate customers. One Services Smart Star provides the opportunity to re-brand and enhance the Corporate name and the communication access to it, centered on a short nickname of an Asterisk and four Enterprise & IP digits (*1234 / *UVXW). This unique branded nickname serves for voice access, fax Communications access, SMS, video and email as well as a physical address for Post Office services. One Smart Star™ solution narrows the gap between The Corporate and its Customers. Vertical Solutions & Appliations Our Offering Mobile Advertising Enable a seamless, quick, easy and innovative method for corporate customers to reach companies through all operators via multiple communication methods such as Phone, Financial and Retail SMS, Fax, Regular mail, Email, Video. Solutions All services are accessed using the *xxxx (asterisk and four digits) or *ABCD (asterisk and four letters) number, while *xxxx do not interfere or contradict the national numbering plan

Customer Challenges and Benefits Benefits for the customer (Operators) Increased traffic, airtime and number of calls • New Revenue Stream • Putting the Phone service in the center of communications. Benefits for the end-user and Corporate Customers Create a single identity for the Corporation based on one short number • Faster and increased interaction with customers • More effective advertising. Make the communication (by any means) with Companies and Government Entities, easy, simple and memorable.

Unique Selling Points and Differentiators Create a single identity for the Corporation based on one short number. Faster and increased interaction with customers. More effective advertising. This Star Service will ride on top of any Physical or Virtual PABx provided by Operator, or other devices, enabling for example, access to local offices of a company with multiple locations such as Taxi, Flower Delivery, Parking, etc.

Company References and Strategic Partners Company references – The One Smart Star™ system is fully deployed with thousands of OSSN™ customers and is being introduced in over 50 countries. Strategic Partners: All Operators

Schedule a Meeting at

Return to Table of Content 51 Israel Mobile Innovations2012

Optiway www.optiway.biz

Our Technology: Solution at a glance Infrastructure & Optiway provides robust, extremely cost-effective, multi-service, multi-operator, Network single optical fiber based Distributed Antenna Systems (DAS) for in-building cellular communication. Advanced Networking, Optiway unifies several infrastructures into a single optical fiber providing longitudinal Transmission & capacity while eliminating interference, crosstalk and radiating cables. These solutions Coverage Solutions are competitive with RF approaches, increasing revenues and creating more flexible Network Management networks. They can be used anywhere beyond reach of outdoor RF signals. & Offload Solutions, Optiway also offers optical multi-service, point-to-point link for RF repeater solutions Qos supporting four different channels and transmitting up to 20 km, improving transported signal performance.

Our Offering Optiway develops, manufactures and markets Telecom In-Building Wireless infrastructure solutions for the cellular, public safety and Wi-Fi markets. Providing radio coverage and bandwidth capacity in high-rise buildings, hotels, hospitals, universities, business campuses, tunnels, underground parking etc. Optiway solutions are installed in many locations including South America, Eastern Europe, Israel, India.

Customer Challenges and Benefits Benefits for the customer (Operator, Devices Manufacturer etc.) Offering affordable in-building cellular coverage • Reducing service providers’ Capital and Operational expenditures • Managing and controlling the systems remotely Benefits for the end-user Ensuring the high capacity required to support large subscriber volumes, while eliminating interference, crosstalk and cable radiation

Unique Selling Points and Differentiators Optiway offers affordable in-building cellular coverage with a range of different technology standards for single or multi-operators, on the same single-fiber-platform Optiway dramatically reduces service providers’ CAPEX and OPEX Optiway solutions simplify projects from design to implementation and provide effortless control with a unified management system Optiway ensures the high capacity required to support large subscriber volumes, while eliminating interference, crosstalk and cable radiation

Company References and Strategic Partners Company references: Entel Chile, TelCel (Mexico) MTS Russia, KievStar Ukraine, Partner (Orange Israel), Cellcom (Israel), Pelefone (Israel), MIRS (Israel) Main partners - Mer Group, Leadcom, Polygon/Telegroup

Schedule a Meeting at

Return to Table of Content 52 Israel Mobile Innovations2012

Orca Interactive www.orcainteractive.com

Our Technology: Solution at a glance VAS & Core Orca is a pioneer and market leader in IPTV, with systems that were designed back in the Services 90’s with full Convergence abilities and constantly improved throughout the years, thus naturally able to serve OTT (Over-the-Top) demands that rise today. OTT & IPTV Orca today naturally offers a full multi-screen “TV Everywhere” solution which includes the middleware, content discovery, User Interface and Rights Management – off the shelf. Our Offering Orca is a software company, providing a “TV Everywhere” solution, consistent of 4 components: RiGHTv – Orca’s middleware; COMPASS – Content Discovery and recommendations platform; EgoTV – a suite of companion device applications, which serve as the User Interface; FRM (Flexible Rights Management) – Viaccess security solution. The business models vary according to the product, and mostly rely on Licensing. Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) The real revolution in “TV Everywhere” is that TV must come to the users on their own terms. User Experience is in risk of being defined by new players (Apple, Google, Netflix, Samsung etc) and so are the rules of the game. Therefore, TV operators today are looking to expand their service to additional connected platforms, with a minimal investment and short time to market, in order to keep customers content and prevent churn Benefits for the end-user Harnessing the power of Orca’s TVE solution, the user will benefit from a consistent and appealing user experience throughout screens, whether using TV, tablet, smartphone or PC. Features of the service will be accessible wherever the user is, with features that communicate across devices (e.g. cross-device recommendations, recordings etc). When users have great experience with the service provider, they will less likely try to approach other sources for content Unique Selling Points and Differentiators Orca’s TV Everywhere solution includes the backend middleware, the rights management, the content discovery platform and a suite of applications, all in one package. Thus, the solution providers a unified backend that creates a consistent service which is secure and personalized to the viewer’s taste and wishes. Orca’s solution supports both managed and OTT video services, with an end-to end workflow management Content and Rights management are supported across all content types and device types Enhanced UX - Simple, easy to navigate and find relevant and compelling content Orca offers hybrid solutions for Broadcast and OTT, with a complete set of interactive services for broadcasters EgoTV (the suite of apps) presents a new user experience which illustrates the ongoing changes in the way users interact with their TV. EgoTV presents for each user relevant recommendations and a variety of ways to discover content based on the user’s personal interests. Company References and Strategic Partners Company references: France Telecom - France, Optimus – Portugal, Boxer – Sweden, FetchTV – Australia, Silknet – Georgia, UNE – Columbia (see more) Partners: IBM, Motorola, Broadpeak, Harmonic, Viaccess, Mariner, Samsung, AirTies (see more) Schedule a Meeting at Investors: Orca is a subsidiary of Viaccess, a wholly-owned unit of France Telecom SA

Return to Table of Content 53 Israel Mobile Innovations2012

OriginGPS Ltd. www.origingps.com

Our Technology: Solution at a glance Mobile Device The OriginGPS’s GPS receiver modules with built-in antenna and GPS receiver modules have been designed to address markets where smallest modules, performance, highest Components and level of integration, power and flexibility are very important. Embedded Software OriginGPS’s products consist of the following technologies: Unique antenna design - Module integration • Antenna-module design - Shielding for EMI Vertical Solutions • Unique module design - Noise Free Zone System • Floating antenna - Unique technology & Appliations • Molding technology - Improved performance & stability for components requiring high stability in harsh conditions Location Based OriginGPS provides the world smallest GPS modules and GPS antenna-modules, Services optimizing integration with mobile devices, PDAs, smart phone, Netbooks / Notebooks. OriginGPS’s products line focus for M2M industry additional to other handheld mobile devices and digital cameras.

Our Offering OriginGPS is a world leading developer, manufacturer and supplier of advanced small sized GPS modules and GPS antenna modules. OriginGPS offering the smallest GPS modules and GPS antenna modules ever made with high performance. Product series: ORG14xx - GPS antenna modules based on SiRF Star IV • ORG447x – The world Smallest GPS module based on SiRF Star IV with footprint of 7x7mm and 5.6x5.6 mm • ORG4402 - Mini antenna module based of ORG4472

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) The OriginGPS integrated antenna-modules and modules were specially designed to meet wide range of OEM configurations and applications. The small size of the module and full integration feature makes it ideal for integration in: • Cellular handsets - for navigation and location-based services • Handheld consumer navigation and multifunction devices • Digital Cameras • GPS watches, personal locators, sport and recreation accessories. OriginGPS customer’s challenges are an electronics design houses specializing in M2M market, mobile and handheld manufactures and worldwide distributors.

Unique Selling Points and Differentiators OriginGPS modules with embedded antenna introduce unparalleled sensitivity and noise immunity by incorporating Noise Free Zone system (NFZ™) proprietary technology for faster position fix and navigation stability even under challenging GPS signal conditions. ORG447x series is OriginGPS world smallest fully featured GPS receiver. The module based on SiRF Star IV with footprint of 7x7mm and 5.6x5.6 mm provides a miniature multi-channel receiver that continuously tracks all satellites in view and provides accurate positioning data.

Company References and Strategic Partners Our strategic customers are OEM Manufacture of portable and mobile system, digital Schedule a Meeting at camera, minuture system or distributors and design houses specializing in M2M Market.

Return to Table of Content 54 Israel Mobile Innovations2012

pic2world Ltd. www.pic2world.com

Our Technology: Solution at a glance Vertical Solutions Tour Guide on smart phone and smart TV with photos, audio, map and text without & Appliations oveseas data roaming.

Mobile Advertising Our Offering Location Based Tour Guide on smart phone and smart TV with media and map. Services

Mobile Applications Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Social Network • Tour Guide with personal advertisement Conectivity & IM • Navigation with personal advertisement Services Benefits for the end-user • Overseas Tour Guide without overseas data roaming • Navigation without overseas data roaming

Unique Selling Points and Differentiators No need to use overseas data roaming for navigation and tour guide

Company References and Strategic Partners Samsung Smart TV for 20 city tour guides with map, photo and audio

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Return to Table of Content 55 Israel Mobile Innovations2012

Picitup www.picitup.com

Our Technology: Solution at a glance Vertical Solutions iOnRoad - An award winning Augmented Reality driving app that warns you of & Appliations collisions. iOnRoad uses your smartphone’s camera and real time image recognition algorithms to auto recognizes the vehicle in front of you, measure distance and warn you Mobile Advertising in case you're in danger of crashing into it. For more details watch the video or visit us at Automotive & Vehicle www.iOnRoad.com. Connectivity PicCommerce mobile is an m-commerce app family that enables mobile shopping using the smartphone camera. For more details watch the Picliq video and the PicCommerce Financial and Retail introductory video Solutions

Location Based Our Offering Services iOnRoad - is a software APP, revenues are on a freemium model Mobile Applications PicCommerce mobile is a software app and business model is transactional

Social Network Customer Challenges and Benefits Conectivity & IM Services Benefits for the customer (operator, devices manufacturer etc.) • For Operators/Handset Mnf. • Market differentiator • Increases handset phone sales • Safety-awareness reputation (counter the bad influence of texting-while-driving) Benefits for the end-user • Constant Driving and headway distance Feedback • More Safety if / when driver is distracted • “Candid camera” function to log accidents and dangerous drivers

Unique Selling Points and Differentiators • iOnRoad gives the users a system that otherwise would cost them $1500 • iOnRoad receives updates • iOnRoad is an expandable system that will allow users to get MORE out of their car in the future

Company References and Strategic Partners iOnRoad is the winner of the Themarker Mobile Summit, picitup works with major players such as eBay, Art.com and shopping.com

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Return to Table of Content 56 Israel Mobile Innovations2012

Pops www.getpo.ps

Our Technology: Solution at a glance Vertical Solutions Pops is a new type of media, re-inventing the ringtone market by becoming the ultimate & Appliations personalized notification experience for the smartphone generation. Pops is a first of its kind application that lets Android users personalize their phone Mobile Advertising alerts with fun animations and videos. Pops notifies users of incoming messages - Mobile Applications whether emails, SMS, Facebook, Twitter, Google Talk, Google+, imap emails - with stunning on-screen videos and animations from an ever-growing content gallery. Social Network Furthermore, users can download free Pops or purchase premium ones through the Conectivity & IM Pops store (an app store for Pops) and use them as notifications. Services Our Offering Pops offers mobile operators and device manufacturers a new revenue stream by offering them the ability to sell a new type of digital content (Pops) through a white label Pops store. Pops, which takes the ownership of licensing the branded content and maintaining a UGC content library, offers its partners an attractive Rev-Share model

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) New revenue stream • Increase engagement and stickiness by tapping the mobile notifications, which are being displayed on avg. 2500 times per month • Empowering the community of Animators, Developers and brands to create and develop content and additional supported services on top of the Pops platform Benefits for the end-user Personalization • Emotional attachment • Brand engagement • Be different • Show off • Cool!

Unique Selling Points and Differentiators The Ringtones and Ringback Tones markets are on a steady decline for the last 3 years Pops offers an alternative premium media, ideal for the smartphone generation Pop is monetizing its content using the familiar in-app purchase mechanism, which could be easily integrated to any platform

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Return to Table of Content 57 Israel Mobile Innovations2012

QuadManage www.quadmanage.com

Our Technology: Solution at a glance Infrastructure & QuadManage develops and deploys a complete mediation and management solution for Network IMS and pre-IMS networks. QuadManage eMediate™ Suite for IMS enables service providers to better utilize network Network Management resources allocation and to locate performance degradation using its outstanding & Offload Solutions, Qos preventive maintenance module. QuadManage eMediate™ Suite for IMS includes two main stand alone modules: VAS & Core 1. eMediate™ Core – Mediation for IMS and pre-IMS networks: • Collecting IMS events Services from telecom network elements in distributed environment • Creating billable CDRs for SP/Operator Billing System • Interfacing to management connector Billing, Customer Care 2. eMediate™ Overseer™ – Management for OSS/BSS based on eMediate™ mediation & Analysis connector: • Preventive Maintenance using call generator to locate performance Enterprise & IP degradation • System wide alarming, fault and performance management Communications QuadManage products are targeted to Quad-Players facilitating the operation of the emerging IMS-based networks and fully comply with the various IMS standard bodies Vertical Solutions 3GPP, ITU-TSPAN, and CableLabs® (CDF/CGF). & Appliations Our Offering Social Network eMediate™ is a comprehensive software solution running on general purpose machines. Conectivity & IM Services eMediate™ Suite for IMS and pre-IMS networks is offered as a modular solution including two main stand alone modules: eMediate™ Core – Mediation for IMS and pre-IMS networks; eMediate™ Overseer™ – Management for OSS/BSS based on eMediate™ core mediation device QuadManage supports various business models including license per subscriber and pricing per transaction

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Accurate and efficient management • Preventive maintenance for locating performance degradation • Billing capabilities for complex services in distributed environments • Benefits for the end-user • Wider selection of application and services • Relational pricing plan for complex services • Competitive pricing • Quality of service

Unique Selling Points and Differentiators Vast experience in billing mediation and OSS/BSS • Innovative management solution using real-time events directly from mediation device • No use of probing and offline analysis of gigantic databases • Compliancy CDR creation and yet flexible • Utilizing operation & business support systems using configurable KPIs (Key Performance Indicators)

Company References and Strategic Partners Bezeq – Israel, Cellcom – Israel, Intel – US, Telefonica – LATAM, Mega Cable – Mexico, Melita – Malta

Schedule a Meeting at

Return to Table of Content 58 Israel Mobile Innovations2012

RAD Data Communications www.rad.com

Our Technology: Solution at a glance Infrastructure & RAD Data Communications’ mobile backhaul solution merges high capacity with Network powerful intelligence for end-to-end and end-to-edge QoS with accurate timing synchronization and service control. Based on Carrier Ethernet’s simplicity, performance Advanced Networking, management and reporting features, resiliency, and scalable architecture, the solution Transmission & enables mobile transport providers and mobile operators to reduce OpEx and CapEx, Coverage Solutions optimize network visibility and fault handling, and ensure SLAs for mobile data, real- Network Management time voice and video traffic. The solution supports multiple mobile generations – LTE, & Offload Solutions, HSPA, 3G and 2G – and is ideal for fixed-mobile operators providing mobile, business Qos and wholesale services over a unified access and backhaul platform.

Our Offering RAD’s EtherAccess product family for mobile backhaul offers a complete cell tower to edge solution for demarcation, aggregation and transport of multiple mobile generations over any access infrastructure: fiber, DSL, PDH, SDH/SONET, and wireless. This solution offers best price-performance with a unique all-in-one multifunctional cell tower gateway.

Customer Challenges and Benefits Benefits for the end-user • Complete backhaul portfolio covering cell tower demarcation and middle mile aggregation • A choice of solutions for various markets, customer needs, infrastructures and topologies • Timing synchronization leadership • Most powerful traffic management solution • Established track record with leading operators around the globe

Unique Selling Points and Differentiators • Cost-optimized design based on own-developed ASIC enables significant reduction of CapEx essential for supporting large deployments • Modular, all-in-one device with consistent performance for all access scenarios simplifies service life cycle management and service provisioning • First company to enable large scale deployment of timing over packet solutions at Tier 1 operator • High-density cost optimized TDM/Ethernet 10G backhaul aggregator capable of handling thousands of flows

Company References and Strategic Partners Deutsche Telekom, France Telecom/Orange, CenturyLink, TeliaSonera, Telus, AI Telekom Austria, Softbank, Bharti Airtel, Embratel, Telefonica

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Return to Table of Content 59 Israel Mobile Innovations2012

Radwin www.company.com

Our Technology: Solution at a glance Infrastructure & RADWIN 2000 - a portfolio of carrier-class point to point solutions providing high- Network capacity, long-range connectivity at highly competitive prices. Reaching 200 Mbps net aggregate throughput, RADWIN 2000 solutions are durable and robust, and extremely Advanced Networking, simple to install and maintain. Transmission & RADWIN 2000 - a portfolio of carrier-class point to Multipoint solutions that deliver Coverage Solutions high capacity of up to 200 Mbps per base station sector. Solutions are ideal for providing dedicated capacity and enabling users to meet SLA demands.

Our Offering point to point and point to multipoint.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Ability to establish connectivity at any point at an extremely competitive price. Eliminate recurring leased lines charges; one time cost High capacity and high reliability

Unique Selling Points and Differentiators Unrivaled price - More competitive than any other wire-line or wireless backhauling solution of similar performance levels. Carrier grade performance - Designed for high reliability and robust performance. High capacity – up to 200 Mbps net aggregate throughput Voice and Data solution - Delivers up to 16 E1s/T1s and Ethernet services. Long range - Up to 120 Km/ 75 miles. Simple installation - Link is established and running in just hours. Pay-as-you-grow - No large advance infrastructure expenditures necessary. Purchase new equipment as your network expands.

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Return to Table of Content 60 Israel Mobile Innovations2012

RCS Rampal Cellular Stockmarket www.rcs.com

Our Technology: Solution at a glance Mobile Device International B2B trading and distribution of mobile phones, digital cameras and other portable electronics Portable Devices Ability to source and close hundreds of deals daily, strong capacity, financial backbone and back-office support to facilitate international trade. Full logistics including specialization in international tax, legal and customs regulation

Our Offering • International Trading & Distribution • B2B trading

Unique Selling Points and Differentiators • The largest infrastructure and capacity for facilitating international trade • A range of financial service that support business • Largest sales force in the industry • Services in 16 languages • 3,000 contacts in 128 countries • A real-time, online trading platform

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Return to Table of Content 61 Israel Mobile Innovations2012

Runcom Technologies www.runcom.com

Our Technology: Solution at a glance Infrastructure & Runcom provides 4G mobile WiMAX and LTE End-to-End solutions to Broadband Network Wireless Operators, Wireless ISP's and System Integrators worldwide

Advanced Networking, Our Offering Transmission & Coverage Solutions Runcom OFDMA products include: 1. 4G User Terminals: Indoor CPE, Oudoor CPE, IPTV, VOIP Phones, Mobile Hybrid Terminals, Surveillance Cameras, etc. Mobile Device 2. 4G BST Products: Indoor Base Station, Outdoor Base stations, Repeaters, etc Portable Devices 3. ASN Gateways 4. Network Operating CEnter (NOC) 5. Installation, Training, RF Planning, Site Survey etc VAS & Core 6. UserTerminal Refernce Designs + Silicon products (For local maniufacturing of USer Services Terminals) Enterprise & IP 7. Base Station Refernce Designs + Silicon products ( For local maniufacturing of Base Communications Stations) 8. BWA Vertical solutions for special applications such as: Surveillance systems, MESH, Vertical Solutions Broadcasting, Video on Demand and much more & Appliations Customer Challenges and Benefits Vertical Solutions Benefits for the customer (operator, devices manufacturer etc.) (Safety. M2M, Runcom Broadband Wireless solutions are based on Runcoms state of the art OFDMA e-Health, Cloud) technology. Runcom offers complete system solutions including Base Station, User Terminals, ASN Gatway and NOC All this products are developed and manufactured under on roof by Runcom which guaranties full responsibility to customers satisfaction Runcom is also ready to develop applications and features for customer's special needs.

Company References and Strategic Partners Runcom Products and Networks operates in more than 30 countries worldwide for many years, Runcom has delivered more than 250,000 BWA terminal products and more than 3,000 BAse Station Products; Runcom based Commercial Networks are operating in the US, Canada, Mexico, Brazil, Argentina, Zimbabwe, Malawi, Nigeria, Portugal, Spain, Italy, Russia, China, Thailand, Japan, South Korea , India, Cambodia, Hong Kong, Taiwan and more. For list of strategic business partners, please consult the company at [email protected]

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Return to Table of Content 62 Israel Mobile Innovations2012

Saguna www.saguna.net

Our Technology: Solution at a glance Infrastructure & Saguna CODS™ is the first CDN solution totally adopted in to Mobile networks. The Network system is built to address the ever growing demand for Internet content and services. The system creates a storage overlay inside the RAN and automatically brings the Advanced Networking, most used content as close as possible to the users thus creating a much better user Transmission & experience, dramatic OPEX reduction and solving pick hour bottle necks, at minimum Coverage Solutions cost. Network Management & Offload Solutions, Qos Our Offering Saguna CODS software is either offered in licensing model to Networks Equipment VAS & Core Providers (NEP) or sold directly to Mobile Network Operators (MNO). Services Customer Challenges and Benefits Service & Content Delivery Platforms Benefits for the customer (operator, devices manufacturer etc.) Increase internet traffic 3 folds over the existing mobile backhaul infrastructure • Increase Radio utilization by 30% • Saves on both OPEX and CAPEX • Create new revenue stream from Over The Top (OTT) content Benefits for the end-user Better user experience

Unique Selling Points and Differentiators Single system that solves the major issues related to content delivery over mobile networks. Saguna’s patent pending technology supports all content types, and guarantees a very short ROI cycle of approximately 6 month. The system is scalable and can be deployed starting from only 2 nodes and growing to a several thousand node system which can deliver Tera-bits of content per second

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Return to Table of Content 63 Israel Mobile Innovations2012

MeterLive Ltd. www.scanbizcards.com

Our Technology: Solution at a glance VAS & Core ScanBizCards is a business card scanning solution for mobile phones as well as the Services desktop, scanning business card images quickly, right on your mobile phone to add to the address book as a new contact – then presents a long list of integrative features Enterprise & IP to manage cards and utilize them with many other apps on the phone or on the web. Communications ScanBizCards is the only business card reader with cloud integration to enable sharing across muliple mobile devices / desktops and manage cards from any browser. Support Vertical Solutions 22 scanning languages. & Appliations

Mobile Applications Our Offering ScanBizCards is an essential tool for the business professional and an ideal candidate for bundling or co-marketing on smart phones. The web-based management of cards may be hosted by mobile operators to increase traffic to their portals and increase customer captivity. Supports iPhone / Android Devices / Windows Mobile + 22 scanning languages.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) A must have business application bundled with device or contract activation (perceived value to end-user) Branded version of business card reader (increased brand awareness) Option to host digital card online management at operator portal, increasing traffic and customer captivity. Benefits for the end-user • A popular paid premium application available at no cost, with support for 22 scanning languages • Free online backup and card management, courtesy of operator

Unique Selling Points and Differentiators • Most accurate business card reader • By far the most features-rich such as CRM integration (e.g. Salesforce), Skype integration, calendar integration • The only business card reader with online backup and card management • Support for the most languages (22 languages – all European and North/South American languages). Far East languages not available (coming soon) • Support for iOS (iPhone / iPad), Android phones and tablets, Desktop scanning (flatbed)

Company References and Strategic Partners Customers are busines users around the World Partners include other applications with integrated support from ScanBizCards such as Salesforce.com, Jigsaw, Daylite, Evernote

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Return to Table of Content 64 Israel Mobile Innovations2012

SerVision Ltd. www.servision.net

Our Technology: Solution at a glance Mobile Device SerVision’s video surveillance solutions are used in the security and transportation markets. All DVRs are optimized for transmitting the world’s best quality live video over cellular Components and networks. SerVision’s mobile video gateways are cost-effective and multi-functional Embedded Software tools for remotely monitoring and managing any type remote site or moving platform. Portable Devices SerVision solutions offer cellular operators a video based platform for selling data plans in large volumes.

VAS & Core Our Offering Services • SerVision offers on-the-go video monitoring of any remotely located site or moving Mobile Work Force & platform where GSM infrastructure exists. Productivity • SerVision is open to strategic sales partnerships with major cellular operators who would like to offer live video verification to the carrier’s business partners and private Vertical Solutions subscribers. & Appliations • Business models can include OEM partnerships, system sales, or revenue sharing. Automotive & Vehicle Customer Challenges and Benefits Connectivity Benefits for the customer (operator, devices manufacturer etc.) Location Based Benefits to cellular providers: Ability to package and sell SerVision gateways together Services with a data plan • Platform for security-oriented data content for subscribers. Vertical Solutions Benefits for the end-user (Safety. M2M, More effective management of driver activity, goods in transit, or unmanned, remote e-Health, Cloud) sites • live notification of events and ability to address security breaches in real time • locally recorded video assists in battling legal claims.

Unique Selling Points and Differentiators • SerVision gateways offer cellular operators a video based platform for selling data plans in large volume • SerVision gateways capture, record, compress and transmit video using an internally- developed and patent protected algorithm that enables transmission of professional quality video without consuming large amounts of bandwidth (video can be transmitted at data rates as low as 9kbps!). The units’ low bandwidth consumption make them ideal for cellular operators (competing products in the security market are not able to cope with cellular bandwidth constraints) • SerVision’s solutions are plug-and-play, enabling cellular operators’ sales/technical staff to provide support to end users Company References and Strategic Partners • SerVision is an OEM partner of GE Security, Cobra UK, and Siemens Brazil, and is a supplier to major international companies like DHL, Brinks, Loomis and G4S. Its solutions are deployed on police vehicles, taxis, buses, cash-in-transit vehicles, and trains all over the world. • Orange Israel Schedule a Meeting at • T-Mobile (Germany)

Return to Table of Content 65 Israel Mobile Innovations2012

Siklu Communication Ltd. www.siklu.com

Our Technology: Solution at a glance Infrastructure & Siklu’s EtherHaul are carrier-class, high-capacity E-band radios that dramatically lowers Network the cost of wireless and Ethernet backhaul. The systems are uniquely based on an all-silicon design that results in fewer components, greater reliability and pricing that Advanced Networking, is up to 80% less than comparable radio systems. Operating in the uncongested and Transmission & inexpensive licensed 71-76 / 81-86 GHz E-band, TCO (total cost of ownership) is Coverage Solutions reduced even further – to the lowest in the industry.

Our Offering Siklu’s EtherHaul solutions deliver gigabit wireless backhaul solutions over millimetric waves to support the ever growing capacity requirements of next generation mobile networks, at the lowest price point in the industry. Through an innovative implementation of all-silicon technology, Siklu is able to reduce the price of millimeter wave systems by 80%, while reducing system size, lowering power consumption and increasing reliability.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Uses the uncongested and interference free licensed E-band spectrum • Future-proofs the backhaul network to meet data growth demand from 4G, LTE and WiMAX • Carrier-class Ethernet capabilities • Efficient transport of timing, signaling, voice, video, web surfing and more • Advanced timing handling (SyncE, IEEE1588) • All-outdoor eliminating collocation and indoor-associated costs • Low power consumption delivers 80% energy savings. Benefits for the end-user Allows mobile operators to provide to their users true mobile broadband services at the their finger tips

Unique Selling Points and Differentiators High capacity Gigabit Ethernet backhaul at the lowest TCO in the industry the EtherHaul enables mobile operators to profitably and reliably provide data intensive services for their 2G, 3G and 4G/LTE networks. The EtherHaul’s all-outdoor small form factor systems cost effectively backhaul traffic from any cell site – base stations, micro cells, and pico cells! Operating at the licensed E-band the EtherHaul solutoions provide gigabit speeds and truly deliver the lowest TCO, reducing carrier total cost per ownership by 80%! Siklu’s EtherHaul family of all-outdoor small form factor solutions with integrated Carrier Ethernet and timing over packet are uniquely suited for a wide range of mobile backhaul applications.

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Return to Table of Content 66 Israel Mobile Innovations2012

Skiller Ltd. www.skiller-games.com

Our Technology: Solution at a glance VAS & Core Skiller develops and provides an innovative platform for mobile social & multiplayer games. Services Our state-of-the-art technology enables users to play (real online multiplayer) and fully interact with each other using a large variety of social features such as: messaging, Service & Content buddy list, personal profile, avatars and many more. We also operate and manage a Delivery Platforms virtual currency system and developed a smart billing system in order to support in-app virtual goods purchases. Vertical Solutions Skiller also provides developer tools (SDK) for Android, J2ME, Windows Phone 7 and other & Appliations platforms, which allow third party developers to include all social and multiplayer features in their games, including billing, virtual currency and virtual goods. We have opened our Mobile Advertising platform to all developers, increasing our game portfolio and enlarging the community. Mobile Applications Our Offering Mobile Entertainment & Mobile Content Skiller enables gamers to play online and fully interact with each other using a large variety of social features (messaging, buddy list, personal profile, avatars and many more). The Skiller SDK offers game developers the opportunity to easily create social and multiplayer games using the Skiller platform and comprehensive infrastructure.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Our Partner Benefits the ability to offer social and multiplayer mobile content. Our partner gets: • A unique & exiting Social elements and multiplayer capability • Build community of gamers • Reoccurring revenues from in-app billing • Branding & promotion • Advanced administration tools • End to end solution – offload our partners from any overhead • Long term product support & updates • A comprehensive analytics tool providing accurate stats. Benefits for the end-user • Real online multiplayer gaming • In-Game Chat & Messaging • Leader boards & Achievements • Message board – Post messages on wall • Personal Buddy List • Personalized profile & Avatar • Facebook & Twitter Integration • Virtual currency & Virtual goods • Large community of gamers • Variety of games

Unique Selling Points and Differentiators • End to end service: client and server technology, operation, social tools, Multiplayer capabilities – we can provide them all • Simple integration for developers • True On-Line multiplayer games (Synchronic games) infrastructure • The most comprehensive social gaming environment • Complete multi-platform in-app billing system and advanced payout optimization algorithm • Multi-platform support (J2ME, Android, BlackBerry, Windows phone 7, Flash, HTML-5) • Community management and Analytics tools

Company References and Strategic Partners "The Skiller team did a fantastic job with their multiplayer and Social SDK. We felt that Skiller was a real partner for the long haul" - Luca Di Mario, Cowlab Studio CEO. "We found Skiller SDK to be extremely dynamic and with minimal effort were able to Schedule a Meeting at incorporate it with our leading titles" - Craig Bucher, BUKsAPPs Studio CEO.

Return to Table of Content 67 Israel Mobile Innovations2012

SNAPKEYS www.snapkeys.com

Our Technology: Solution at a glance VAS & Core The SnapKeys 4-key invisible keyboard is the worlds only solution that frees the Tablet Services and smartphone of the space-hogging, on-screen traditional keyboard while freeing users of an awkward typing experience. OTT & IPTV It is a revolutionary text/data entry technology for smartphones, Tablets, IPTV and other mobile devices. Snapkeys four keys and advanced word prediction engine allow users to Vertical Solutions easily, quickly and accurately enter text on the move. & Appliations Comfortable and convenient, 2i frees the entire screen for a whole new world of applications and data entry paradigms, and excels in social applications, content-on- Mobile Applications demand, user interfaces, and day-to-day productivity applications. Social Network Conectivity & IM Our Offering Services Target Customer: Mobile phone users, Video/Music content viewers. Value Proposition: Top quality and comfortable invisible keyboard – solves the major on-screen QWERTY keyboard problem by removing it from the screen. Key Functionality: (1) Smartphone and Tablet PC Keyless Keyboard (gesture controls) software, (2) Remote Keyboard for PC, (3) IPTV – Video on Demand/Music on Demand software. Business Model: (1) License or Revenue Share

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Technology developers now have a new mobile text entry paradigm to deliver unique applications to end-users. Device manufacturers now have a means to enhance productivity on their mobile devices, especially in the work place. Benefits for the end-user • Fast, easy and substantial text entry, greater productivity, allowing users to write full-copy content on the go • Excellent ergonomics and comfort of mobile device for users on the go.

Unique Selling Points and Differentiators No keyboard on the screen means that fast, easy and substantial text entry is finally possible on touch sensitive screens. The mobile user can now have more awareness of their mobile environment while interacting with their mobile device on the go. True work place productivity is now enabled by Snapkeys 2i text entry technology where mobility is a requirement.

Company References and Strategic Partners Philip Electronics

Schedule a Meeting at

Return to Table of Content 68 Israel Mobile Innovations2012

TechnoSpin Inc / IsraWind Ltd. www.tswind.com

Our Technology: Solution at a glance Infrastructure & Wind turbine mounted on a telecom tower or separate pole and charging the existing Network battery bank. The system may be combined with PV panels on the same battery bank and use existing diesel generator as backup instead of main power source. Depending Advanced Networking, on the site power consumption and average windspeed, an appropriate size of turbine Transmission & is used. Coverage Solutions Our Offering HW, sale of wind energy system as a component of power infrastructure of the telecom site. Customer – telecom operator, integrator or vendor.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Reduced costs comparing to current solution – diesel generator. • Renewable energy system. • Reduced maintenance and logistics requirements

Unique Selling Points and Differentiators Ability to put the turbine on top of a telecom tower, rather than a separate pole. This reduces costs and increases power output as windspeed increases with height.

Company References and Strategic Partners Mekorot, Israeli Electric Company, IDF, Emerson Networks, Winafrique.

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Return to Table of Content 69 Israel Mobile Innovations2012

Telco Systems www.telco.com

Our Technology: Solution at a glance Infrastructure & Telco Systems’ suite of products includes solutions for commercial Ethernet and mobile Network backhaul. These solutions support a wide variety of technologies including Ethernet, Pseudowire, and TDM emulation using Circuit Emulation Services (CES), MPLS, OAM Advanced Networking, (operations, administration and maintenance) tools and extensive Quality of Service Transmission & capabilities. This rich combination of technologies allows service providers to deliver an Coverage Solutions enhanced multi-services while maintaining competitive pricing. Its products include the T-Metro family of multi-service switches which can aggregate Network Management multiple 10Gs and the innovative T-Marc family of customer-located demarcation devices & Offload Solutions, Qos which enable service providers to offer robust service-aware syncrhonized commercial service and mobile backhaul services. VAS & Core Services Our Offering Telco Systems solutions include solutions for mobile backhaul, commercial services, cloud-to- Enterprise & IP cloud and cloud-to-edge connectivity solutions. Its edge solutions include the T-marc product Communications line which offers line of demarcation solutions and the T-metro product line which offers L2 and/or MPLS based Ethernet solutions. The network is then provisioning, managed and optimized using an innovative service management solution – the EdgeGenie. These products offer solultion for every size of customer and every size of network from small businesses to multiple 10G at the cell site or at the DSLAM aggregation aggregated to multiple 10G and 40G links. Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.): • Provide revenue- generating Ethernet or MPLS services with end-to-end service assurance • Lower overall cost of ownership • Offer solution for cloud connectivity that overcome latency, security and resiliency issues providers are facing • Offer a practical migration path to all IP networks without jeopardizing existing revenue • Seamless MPLS support from demarcation to the core edge to support transport for true multi-service • Unique backhaul solution supporting Multiple synchronization options including: 1588v2, Sync-E, ACR, BITS and Any-to-Any Sync interworking Benefits for the end-user: Benefit from reliable cloud services • Robust service assured commercial services • Mobile backhaul which solve different synchronization schemes by mobile operators and backhaul providers Unique Selling Points and Differentiators • Enable carriers to offer cloud based services with per service assured QoS • To enable carriers to connect multiple clouds with proper security, latency and resiliancy • Simplify service delivery to allow carriers to take control of the Ethernet edge • Enable Ethernet edge scalability by implementing affordable MPLS-based transport technologies in the demarcation and aggregation • Facilitate network migration and consolidation through Ethernet synchronization and traffic engineering • Offer a complete, purpose-built Ethernet edge solutions for carrier deployment • Ease provisioning, optimize network resources through innovative service management platform Company References and Strategic Partners Iskratel, Silver server, Time Warner Cable, Telefonica, NTT communication, BT, Alcatel- Schedule a Meeting at Lucent, Nokia Siemens Networks, AT&T, Level 3, RCN, Finnet, Verizon, Cogent

Return to Table of Content 70 Israel Mobile Innovations2012

TeleMessage www.telemessage.com

Our Technology: Solution at a glance VAS & Core TeleMessage offers converged messaging products and services for carriers and enterprises Services that deliver: Text, Voice, Video and Multimedia messages to and from any communication device. Send, receive, and manage: SMS, MMS, Video, Voice, Fax and E-mail messages Enterprise & IP from: the Internet, PC and E-Mail clients, Fixed or Mobile phones and various APIs. Communications TeleMessage's 3 main product lines are: Service & Content • SMS to Voice – Convert SMS to Voice using Text-to-Speech and play to recipients over a Delivery Platforms phone call • PC to Mobile – Send messages to phones from popular PC and web applications Vertical Solutions • Messaging Gateway – Manage enterprise and application traffic including integration API’s & Appliations Our Offering Mobile Applications TeleMesssage offers hosted and managed SaaS services, as well as in-network licensed Social Network system. TeleMessage can provide and End-to-End turnkey projects. Our pricing models Conectivity & IM are flexible and can be based on Setup cost followed by a system License, Rev-Share and Services maintenance fees. We offer low cost entry solutions, and hosted managed services.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Converged messaging services that allow additional revenues • Presence in user’s PC, Tablet or Mobile phone Benefits for the end-user • Friendly personal and group messaging • Send Text, Picture, Music and Video with ease

Unique Selling Points and Differentiators A complete package of messaging tools, automated and manual interfaces: Send Pictures, Music, Text, Video and Documents from PC to Mobile phones as SMS, MMS, Calls, Faxes and Email Integration to the most popular tools: Tablets, Facebook, Outlook, Outlook Express, Windows Mail, Outlook Messaging Service, Excel Bulk Messaging, Toolbar Plug-in, Widgets, Stand Alone application, Web Portal and more. Various API’s for connectivity: SMTP, HTTP, XML, SMPP, MM7, SNPP, WCTP, OneAPI Hosted managed SaaS products that can be launched in no time, or in network licensed solutions

Company References and Strategic Partners TeleMessage has over 40 wireless carrier, fixed-line operator, enterprise, and government customers throughout the world, including Tier 1 operators like: Verizon Wireless, Sprint, Rogers, Telus, Bell Mobility, Cable & Wireless Caribbean, Claro Guatemala and El Salvador, T-Mobile Macedonia, Kyivstar Ukraine, USI Russia, Orange, Pelephone, Mirs and Bezeq in Israel, Telstra Australia, Eronet Bosnia and many more. Schedule a Meeting at

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trendit www.trendit.net

Our Technology: Solution at a glance VAS & Core trendit develops real time demographics solutions that enables its customers to monitor Services and analyze any location using mobile derived signals: Analytics Services that include population count as well as detailed characteristic (Total & Billing, Customer Care unique visitors, Avg stay time, Home & work locations, Socioeconomic status & more) & Analysis Real-time monitoring - click any point to know how many people are there, where they come from, forecasts on where they will go next. Compare to historic averages. Vertical Solutions & Appliations Our Offering Financial and Retail Web monitoring and analytics have progressed significantly over the years. However, while Solutions you can accurately monitor your website and reach crucial marketing and operational decisions, how do you do so for a “real” site? How do you measure “real people”? Location Based trendit provides a solution that enables its customers to monitor and analyze in real-time Services what is happening at a specific location (any location!) and reach crucial decisions. Mobile Applications People Analytics™ - Designed for retailer, advertisers, real estate agencies etc. Analytics for the real world, Real-time and historic monitoring of any site. Social Network RealTime™ - Designed for homeland security, law enforcement, municipalities, and Conectivity & IM governments that have a need to know what’s happening in real-time, Crowd Control, Services Emergency Recovery. Vertical Solutions (Safety. M2M, Customer Challenges and Benefits e-Health, Cloud) Benefits for the customer (operator, devices manufacturer etc.) • Monitor sites and understand what works and what doesn’t • Reach marketing and operational decisions based on real and accurate data • Compare sites for effectiveness (compare branches or to the competition!)

Unique Selling Points and Differentiators • Real-Time, online, high resolution monitoring • No installation or integration needed with the client. True SaaS model. • Operators - Additional Revenues from existing infrastructure, True Marketing Analytics • Monitor sites and understand what works and what doesn’t • Reach marketing and operational decisions based on real and accurate data • Compare sites for effectiveness (compare branches or to the competition!)

Company References and Strategic Partners Company references – solution implemented in 2 European operators, in POC process with 4 global operators, numerous Retail customers, real-estate and advertising agencies s as well several Homeland security agencies and municipalities.

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TriPlay www.triplay.com

Our Technology: Solution at a glance VAS & Core TriPlay covers the entire spectrum of digital content with a cloud based solutions. We offer Services the most advanced music, photos, videos, videos & messaging solutions will provide you with the desired competitive advantage. True to our triple play mission those solutions are Service & Content implemented across any mobile platform, computer and internet enabled TV. Delivery Platforms Our Offering Vertical Solutions MyMusicCloud - a global online music service that uniquely offers users the ability to access & Appliations and play their music on any computer, mobile device, or tablet anywhere in the world. Mobile Applications DigiPack automatically packs & stores your mobile media files in the cloud. Play, view, edit, or share your media files anytime, anywhere. Mobile Entertainment & Mobile Content Customer Challenges and Benefits Social Network Benefits for the customer (operator, devices manufacturer etc.) Conectivity & IM • Increase in CLV Services • Increase in loyalty Vertical Solutions • Increase in ARPU (Safety. M2M, Benefits for the end-user e-Health, Cloud) • Access to his music from his mobile phone • Access to his mobile phone photos and videos from any computer (digipack)

Unique Selling Points and Differentiators • Works on every mobile device • Available worldwide • True cross platform solution

Company References and Strategic Partners Pelephone

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Vayosoft Ltd. www.vayosoft.com

Our Technology: Solution at a glance Mobile Device Vayosoft provides mobile phone management and backup products: moConsole – End-to-end remote support and self-care for smartphones • Just like MDM & Backup remote-desktop for your smartphone • Allows full control over a remote smartphone from a web browser as if you were holding the phone in your hand VAS & Core See what the user sees. Do what the user can do. Services moBackup – is an advanced mobile phone backup service which allows mobile operators to provide an over-the-air backup, sync and management of the phones contacts, Billing, Customer Care calendar, photos, video files, music and SMS. & Analysis

Enterprise & IP Our Offering Communications Our offering is SW: moConsole – allowing mobile operators and end-user to perform tasks and configure the phone remotely. Business Model-Licensing. moBackup – allows users of these phones to securely backup and restore their data to and from any device. Business Model-Rev Share.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) moConsole – significantly shorter support sessions& simpler call scenarios. Increased revenues with subscription to new value-added services and increased usage. moBackup – increase operator's revenues by providing: premium chargeable services, growth in data traffic. Benefits for the end-user moConsole – provides the end-user simple way to get info about they device, install application and quick problem solving. moBackup – provides the end-user peace-of-mind knowing that their most important data is backed-up, always updated and can always be retrieved in the event that the phone is stolen, lost or even when upgrading the mobile phone.

Unique Selling Points and Differentiators moConsole – The importance of customer satisfaction is clear. Customer service is between top 2 pain-points among Smartphone owners. 34% of them, however, have not downloaded a single application, presenting a significant revenue barrier as mobile application become a dominant opportunity, expected to reach $16.6B in 2013. moBackup has unparalleled support for mobile phones. From simple CDMA phones running SyncML to the most advanced operating systems, moBackup allows users of these phones to securely backup and restore their data to and from any device.

Company References and Strategic Partners Current customers: Pelephone, Orange, Cellcom, Mirs, Allo (Belgium).

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WaveIP Ltd. www.waveip.com

Our Technology: Solution at a glance Infrastructure & WaveIP offers a variety of wireless solutions in the sub–7Ghz spectrum, along with Network complementing software and accessories. WaveIP’s WipAir series excels in all the significant parameters of wireless solution such as throughput, latency and RF robustness, providing Advanced Networking, the best wireless links at incredibly competitive prices. WipAir product family offers reliable Transmission & wireless backhauls, presenting great flexibility, scalability and cost–efficiency. Coverage Solutions WipAir models: WipAir 8000 – 270 Mbps net throughput (MIMO, Gigabit interface), WipAir 6000 – 200 Mbps net throughput (MIMO), WipAir 3000 – 130 Mbps net throughput, WipAir 2000 – 40 Mbps net throughput (upgradeable to WipAir 3000), WipAir Vertical Solutions 1000 – 20 Mbps net throughput (upgradeable to WipAir 2000/3000). & Appliations WipAir series excels in reliability and stability with multiple advantages: High dynamic Vertical Solutions asymmetric capacity – 270 Mbps net throughput • Best latency – 1ms typical • The only (Safety. M2M, stable solution with real RF and interference robustness – via unique Automatic Interference e-Health, Cloud) Sensibility, Hitless ACM and Fastest ARQ that maintain error–free operation and constant latency and throughput • Real Time synchronization (internal via master MU and external via GPS) eliminates self–interference between radios on the same tower and between base stations • Point–to–Point and Point–to–Multipoint modes • Extremely low CAPEX & OPEX: Most competitive price, Rugged & reliable weather proof design • Compact and very simple to install: Built in RSSI buzzer, RF analyzer, Automatic Site Survey & Channel Selection • Over the air remote management • Extremely low power consumption: < 6Watt • Versatility – Multiple frequency bands (licensed and unlicensed): 6.0-7.0 GHz, 4.9-6.0 GHz, 4.5-4.8 GHz, 3.3-3.8 GHz, 2.3-2.7 GHz, 2.0-2.3 GHz, 700-900 MHz Our Offering WaveIP’s WipAir Series is the best in class carrier-grade Point-to-Point and Point-to- Multipoint broadband wireless bridge. Typical applications: IP data backhaul for Cellular, WiMAX & LTE • Backbone for Metro WiFi Networks • Video surveillance in HLS and safe–city • Multiple backhaul solutions • Rural/ Suburban or remote Locations • High bandwidth campus solutions • Temporary & Emergency systems • Attached are WipAir brochures. Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Carrier class Backhaul solution • Fire and forget solution – Reliable and stable • High throughput with lowest latency wireless backhaul • Lowest CAPEX and OPEX • Build as you grow via software upgrades • State of the Art NMS. Benefits for the end-user Carrier class Backhaul solution • Fire and forget solution – Reliable and stable • High throughput with lowest latency wireless backhaul • Most competitive price. Unique Selling Points and Differentiators WipAir 8000 excels in all significant the parameters of backhaul solution: High throughput of 270 Mbps • Dynamic asymmetric capacity • 1msec latency • 70,000 PPS delivery RF interference robustness via 3 innovative mechanisms: Unique AIS (Automatic Interference Sensibility) • Hitless ACM (Adaptive Coding and Modulations) • Fastest ARQ (Automatic Retransmit reQuest) • Time synchronization capability • Point-to-Point and Point-to-Multipoint Schedule a Meeting at modes • Build as you grow via software upgrades • Most competitive price

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Wavion Ltd. www.wavionnetworks.com

Our Technology: Solution at a glance Infrastructure & Wavion’s 802.11n product line (WBSn) is a family of advanced outdoor Wi-Fi base Network stations operating in 2.4 and 5 GHz unlicensed bands. WBSn base stations leverage true two-way spatially adaptive Beamforming and powerful interference immunity technology, Advanced Networking, together with 802.11n 3x3:3 MIMO technology to deliver extended range and capacity, Transmission & addressing the rapidly growing needs of operators to deliver new content-rich services, Coverage Solutions while maintaining QoS and profitability. Network Management With WBSn, service providers, governments and enterprises are able to deliver high & Offload Solutions, Qos quality Wi-Fi services, for applications such as cellular offloading and wireless broadband access, with significantly fewer base stations and at much lower costs. Vertical Solutions & Appliations Our Offering Wavioh’s WBSn Wi-Fi base stations offer a complete solution including access, built-in and Vertical Solutions external backhaul, access control, service provisioning tools, network management, radio (Safety. M2M, e-Health, Cloud) planning, and a span of Wavion CPEs, enabling rapid deployment with lowest cost per bit. Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Extended coverage • Increased capacity • Deep indoor penetration • Superior interference mitigation • Up to 50% cost savings in CAPEX and OPEX • Over a decade of significant outdoor deployments experience and core integration Benefits for the end-user Fastest rates, uniform coverage, QoS for video and voice • Seamless user authentication

Unique Selling Points and Differentiators Wavion’s WBSn base stations combine true two-way Beamforming and powerful interference immunity technologies together with 802.11n 3x3:3 MIMO, delivering best coverage and capacity, with speeds of up to 450 Mbps. WBSn is a new technology milestone, enabling fewer base stations per covered area, highest network reliability and enhanced service options, thus provides up to 50% savings of CAPEX and OPEX and the fastest ROI. Over a decade of significant outdoor Wi-Fi deployment experience and core integration

Company References and Strategic Partners • TTML (TATA) India • China Mobile, China Telcom and China Unicom, in numerous provinces in China • Ural Sviaz (USI) Russia • MTN, a Pan-African carrier, in numerous countries in Africa • Large Governmental projects in south America: a country-wide project in Uruguay and a country-wide project in the San Luis province in Argentina

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Extreme Reality” – XTR3D www.xtr3d.com

Our Technology: Solution at a glance Mobile Device Real time 3D Skeleton extraction of full human body In every frame, utilizing a standard low-cost 2D camera. Components and XTR Technology is patent protected. Embedded Software From 15cm up to 5m away from the camera, indoor and outdoor, XTR3D is supporting, Smartphones, Tablets, Laptops/PC’s, TV’s and more. Vertical Solutions Software only solution (based on existing built-in camera and/or external webcam), & Appliations provides the ultimate low-cost and robust solution.

Mobile Applications Our Offering Mobile Entertainment XTR3D Offering Touch Free User Interface, Enabling: & Mobile Content • Smartphones, Tablets, Laptops, PCs and TVs. • Cross Platform Software only, using ‘built in’/ standard 2D cameras. • Real Time 3D Skeleton Capture Technology (XTR3D engine). • Tracking fingers to full body. • From 15cm’ to 5m’ away from the camera.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) Low-cost, easy to integrate • Intuitive • Sales enabler, for devices, applications and games • Vendor differentiator Benefits for the end-user • Cool & Exciting • New user experience • New range of applications and games • Robustness

Unique Selling Points and Differentiators • Software only solution • Low cost, utilizing existing 2D built-in and/or External camera • From 15cm up-to 5m • From the fingertip to full body skeleton

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LogoDial Ltd. (Zappix) www.zappix.com

Our Technology: Solution at a glance VAS & Core Zappix is an innovative solution that converts long frustrating voice menus into smart Services visual menus. Zappix provides the consumer a mobile application which contains the visual menus Billing, Customer Care of many businesses, and enables them to contact their service providers in an efficient & Analysis way. Instead of hearing "for this press 1, press 2...", the user just navigates in the visual menu presented on the screen and when he finds his required destination, the app dials Vertical Solutions for him and brings him to the point. & Appliations Zappix provides businesses with a new customer service platform in which they can employ self service features that will decrease their customer care costs, increase client Financial and Retail satisfaction and increase their revenues. Solutions Mobile Applications Our Offering We offer businesses a visual platform which is a single access point for customer service. Their customers can address them through: web, app, chat or call channels. All can be accessed through Zappix. Zappix self service features for the consumer constitutes a substitute for app building for these services.

Customer Challenges and Benefits Benefits for the customer (operator, devices manufacturer etc.) • Zappix direct users to non-call channels and decreases call center costs significantly • Increases businesses revenues and collection • Empower the company's brand • Get hot feedbacks from users Benefits for the end-user • Save time and frustration while contacting service providers • Ne way to get service without the need to make a call

Unique Selling Points and Differentiators • One stop shop for customer service channels • Zappix provide the consumer with benefits from day 1 – dozens of mapped companies • Light system – almost seamless integration and no special hardware is required.

Company References and Strategic Partners • We work now with several Israeli operators, HMO, a credit card company, insuramce companies. • Also started relations with AT&T.

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Schedule a Meeting

Connect with our commercial attaches around the world, or visit our web site: http://www.israelmediainnovations.com

South Europe & Africa North Europe Central & East Europe

Paris, France Brussels, Belgium Vienna, Austria (+33.1)4076-5560 (+32.2) 3735-533/4/5 (+43.1) 4764-6516 [email protected] [email protected] [email protected]

Milano, Italy London, England Warsaw, Poland (+390.2) 7601-5545 (+44.207) 9579-525 (48.22+) 5970-514 [email protected] [email protected] [email protected]

Madrid, Spain Berlin, Germany Bucharest, Romania (+34.91) 782-9520/9 (+49.30) 2064-490 (+40.21) 3189-407/8 [email protected] [email protected] [email protected]

Johannesburg, South Africa Hague, Netherlands Moscow, Russia (+27.11) 7839-605 (+31.70) 3760-514 (+7.495) 7972-737/9 [email protected] [email protected] [email protected]

Istanbul, Turkey Stockholm, Sweden Geneva, Switzerland (+90.212) 3176-547 (+46.8) 5280-6580 (+41.22) 7160-507 [email protected] [email protected] [email protected]

Dublin , Ireland Kiev, Ukraine (+353.1) 2309-400/15 (+380) 44-5861-552/3 [email protected] [email protected]

Copenhagen, Denmark Sofia, Bulgaria (+45) 8818-5526 (+359.2) 951-5044 (#6) [email protected] [email protected]

Helsinki, Finland (+358.9) 681-20226 [email protected] Schedule a Meeting at

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Schedule a Meeting

Connect with our commercial attaches around the world, or visit our web site: http://www.israelmediainnovations.com

North & South America Asia & Pacific India & China

Sao Paulo, Brazil Sydney, Australia Beijing, China (+55.11) 3032-3511 (+61.2) 93880-382 (+86.10) 8532-0664 [email protected] [email protected] [email protected]

Toronto, Canada Tokyo, Japan (+1.416) 6408-540/1 (+81.3) 3264-0398 Guangzhou, China [email protected] [email protected] (+86. 20) 8513-0518/9 [email protected] Mexico City, Mexico Seoul, Korea (+52.55) 5201-1511 (+82.2) 723-6121/2 [email protected] [email protected] Delhi, India (+91.11) 3041-4518 Washington, USA Singapore, Singapore [email protected] (+1-202) 364-5695 (+65) 68-349-220 [email protected] [email protected] Mumbai, India Chicago, USA Taipei, Taiwan (+91.22) 2202-4643 (+1.312) 3322-160 (+886.2) 2757-7221/2 [email protected] [email protected] [email protected]

Houston, USA Bangkok, Thailand (+1.713) 5990-290 (+66.2)2049-240/1 [email protected] [email protected]

Los Angeles, USA Hanoi, Vietnam (+1.323) 6587-924 (+84.43) 843-3140 [email protected] [email protected]

New York, USA (+1.212) 4995-610 [email protected]

Buenos Aires, Argentina 54.11.3724-4518/19/20 [email protected]

Bogota, Colombia 57.1.327-7500 [email protected]

Santiago, Chile 562.750-0517 [email protected] Schedule a Meeting at

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