Emerging RTC use-cases Innovative and Vertical-Market Use Cases of Voice/Video Real-Time Communications A Disruptive Analysis thought-leadership paper June 2018 Author: Dean Bubley Contact:
[email protected] © Disruptive Analysis Ltd. RTC use-cases, June 2018: CALLSTATS I/O Oy 1 Executive Summary This white paper examines the ongoing proliferation of voice and video communications, beyond familiar uses like “calling” and “conferencing”. A new breed of interactive experiences is starting to emerge, spanning consumer and enterprise domains, mobile and new devices, private applications and public services. These solutions span both “verticals” (meaning specific industries, such as automotive, healthcare or finance), and new generic “horizontal” functions like AI, chatbots, security and emotion-detection. While the vanguard of this trend is already visible, Disruptive Analysis believes this is only just the tip of the iceberg. Since starting to write about “the future of voice” in 2009, and covering WebRTC technology as an enabler for new forms of video in 2011, much has already occurred. Most owners of smartphones have 5, 10, 20 or more applications with some form of communications capability, either as primary or secondary functions. Social apps are especially good examples, with Instagram recently adding a video calling feature. In the last two years, we have also started seeing interactive voice-assistant speakers like Google Home or Amazon Echo, as well as other new initiatives like real-time video- streaming, camera-equipped consumer drones, and mainstream “video doctor” services advertised and adopted broadly. New business processes are being developed around app-embedded voice or video, such as voice biometric identification, or “know your customer” compliance tools for online banking.