Humanitarian Law Competition IDC Victorious in International

Prof. Reichman’s Words Touch Thousands The IDC

Herzliyan SpringUpdate2010

IDC Victorious in International Humanitarian LawCompetition *Lauder School of Government - Quality makes the difference *The Tenth Herzliya Conference - What the future could look like Taking a peek at the innovative projects at * the Sammy Ofer School of Communications * New School of Economics opens at IDC * Listen to what they have to say - Focus on twoIDC stars - Prof. Yair Tauman and Dr. Tal Ben-Shahar LIVE IN IsRaEL, STUDY IN EnGLIsH

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IDC President Uriel Reichman’s Memorial Day Speech 4 Positively Tal Ben-Shahar 6 Psychology Students Pay it Forward 9 What’s Up at Hillel 10 IDC Wins International Humanitarian Law Competition 14 Playing the Field: A Moment with Prof. Yair Tauman, New Dean of the Arison School of Business 16 Global MBA Students Claim Victory 18 Lauder School of Government, Diplomacy & Strategy: Creating a Better Tomorrow 20 The Tenth Annual Herzliya Conference: CONTENTSWhat the Future Could Look Like 26

4 6 10 16 18 20 52 58 68 On the Cover: 26 Justice Kirsch and the Jean Pictet Concours Hot Off the Press: Academic News 40 Committee (background) congratulate IDC students Jonathan Braverman, Danielle Brown and Uri Students of the Sammy Ofer School of Communications Feldman on their victory. Apply their Skills 52

Editor and Producer: RRIS Alumni Join the Ranks to Serve their Nation 58 Yael Yativ Department of External Relations IDC Students Attend Geneva Summit 62 IDC Herzliya [email protected] The National Tournament for First Year Debaters 64

Deputy Editor and Producer: Young Leadership Leads the Way with the American Friends of IDC 66 Lara Greenberg Hila Rusin The Israel Friends of IDC Glitter Up for Good Causes 68

Chief Journalist and Sub-Editor: Mayor of Vienna Hosts Gala Evening for the Trilateral Center for Joy Pincus [email protected] European Studies 70

Photograph Contributions: IDC Alumni Rock the Campus 72 Yotam From

Graphic Design: Roitman Design 03-5222562 | www.zrdesign.co.il IDC Spring 2010 > 3 IDC President Uriel Reichman’s Memorial Day Speech for Israel’s Fallen Soldiers touched the hearts of thousands.

ach of us has his own private, inner album; still before dark, there were few people at the site. I located pictures of formative moments in our lives. Gadi's temporary grave and stood across from it, staring EMy Yom Kippur War was bloody and filled blankly and empty-handed and feeling lost and befuddled. with death. But what I remember best of all is one Not far away from me stood a woman in a light-colored quiet moment that occurred some ten days after dress holding a flower bouquet in her hands. When she saw the fighting ended. I was standing at the bedside of me, she approached me and stood at my side. She split her Yehuda Wahaba at the Rambam Medical Center. bouquet in half, silently placed one half on Gadi's grave and Both of his eyes were bandaged and he could not see remained standing silently beside me for another minute. I me. As if in a scene taken from a Russian World War stared down at the grave, and did not exchange a word with II movie, I stood there while he recounted my brother Gadi's last her. She left. I will never know who she was or whose grave she had come to moments. visit, but her act of kindness is with me still today, after all these long years. After the shiva ended, I set out to reconstruct the events of Gadi's No happy stories ensued in the trail of bereavement. My parents last few days. I found the first clue in Gadi's file in the IDF Rabbinate. The maintained contact with Yehuda Wahaba. For three years he would come file had a picture of the death scene, of the barrage that had ripped Gadi's on Memorial Day to stand with us at the Kiryat Shaul cemetery. In the entire left side from the shoulder down. The location listed was Yehuda in fourth year my father shot himself over Gadi's grave; I think he did not the Golan. I found his used car in Tzemach and collected more information forgive himself for not loving his son enough. Yehuda started visiting my in the area. father's grave as well. Several years later, we changed places. Yehuda was rehabilitated and had married a wonderful lady, a special education teacher. “Dozens of my friends were killed, and many When a car bomb went off near a bus in Afula, the only remnants found of others who did not return from the battlefield his wife were scraps of paper from her students' notebooks, which she had or were wounded in war had been my taken home with her. We began to pay a yearly visit to her grave in Afula. acquaintances. Nevertheless, there was a sense of Several years later, Yehuda's younger son, who had found consolation in power – power that stems from solidarity, a life Afula's local Chabad community, was killed in a car accident in a Chabad of companionship, and the feeling that we had a summer camp in the United States. common destiny and a common core of values to My mother is no longer living, in a manner of speaking. Today, I can which we were committed.” no longer sense what she feels. At the age of 91, she suffers from dementia and can no longer express herself. Has the woman who immigrated alone Gadi was unlucky. He had polio in his second year of life and meningitis to Eretz Yisrael as a German orphan at the age of 14, and who endured a in his third. The adverse effects that remained after physiotherapy were not difficult life here, found consolation in forgetfulness? Is she still living with primarily physiological. He did not fit in at home. At the age of sixteen the pain of her losses? he returned from Kibbutz Dafna after nearly dying from poisoning. After Our people's history is a long history, yet it has seen only a few serving two years in the Armored Corps he was transferred to the Home moments of achievement and happiness. Over the course of my life, I Front Command. After the army, he worked for a year as an assistant to a remember, at the age of three, my parents' whispers about the Holocaust tractor driver. He never really attended high school. When the war broke and the night terrors of a young child hearing the sound of the Nazis' out he was carrying with him a plane ticket to Greece for his first trip abroad. boots coming to take him away. At the age of five, I remember carrying Gadi sought out the battlefront. He reported for duty at the Pilon army a small package of clothing to nursery school to give to the children of camp, but was not on the call-up list. Near the Kinneret, at the foothills of illegal immigrants. I remember the War of Independence in Ramat Gan, the Golan Heights, after all of the fallen and wounded soldiers had been which was then only a small village near Tel Gerisa, and the bomb shelter I evacuated, his request was finally granted and he was permitted to stand in dug up in the yard as a 14-year-old during the 1956 Sinai War. I remember as a loader-signaler in a tank. Gadi fought for six hours in his civilian attire. my service in the Paratroopers Brigade and the border crossings for the The tank suffered a direct hit and the tank commander, Yehuda Wahaba, purpose of collecting intelligence as well as the outrage over the fact that was seriously injured. Gadi evacuated Yehuda and treated his wounds. As the retaliatory acts were assigned to the Golani Brigade. Later, in reserve he was running back to the tank to report the injury, a Syrian tank suddenly duty, we accrued ample experience in combat during the Six Day War, the appeared nearby and sprayed him with machine gun fire. War of Attrition in the Jordan Valley and on the banks of the Canal, and Immediately upon the outbreak of that war, I had left the University during the Yom Kippur War. Dozens of my friends were killed, and many of Chicago, leaving behind a wife and young daughter, to go to Kennedy others who did not return from the battlefield or were wounded in war had International Airport to fight over a seat on a plane so that I could report been my acquaintances. Nevertheless, there was a sense of power – power to duty and join my army reserve unit as a paratrooper officer. Five months that stems from solidarity, a life of companionship, and the feeling that we later, I reluctantly acquiesced to my parents’ pleas that I return to Chicago had a common destiny and a common core of values to which we were and complete my doctorate. In the afternoon hours, on the day of my flight, committed. I felt guilt-ridden and so decided to take a car ride alone and head for Afula. The 1950s and early 1960s drew out much more than just the There, in an agricultural field, a temporary cemetery for the fallen soldiers willingness to fight. The newly established, poor state absorbed as many of the Yom Kippur War had been set up. At that time, eucalyptus trees immigrants as it had residents and claimed responsibility for providing were lined up along the straight road, and I remember the spotted shade them food and shelter and for teaching them the Hebrew language and civic that the trees cast over me during that sorrowful drive. When I arrived, principles. Only about ten percent of the land was inhabited or farmed.

4 < IDC Spring 2010 PROF. REICHMAN’S MEMORIAL DAY SPEECH

Many young people used to set out for what they would call hagshama and the power to change the present reality. Our nation has been bestowed with establish new kibbutzim on the borders or in the desert. Volunteers used unprecedented talent and determination. It is true that Ben-Gurion's call to go to immigrant communities to teach Hebrew, give general instruction from the early 1950s for a revolutionary-like total dedication to the cause and provide health services. The elite were measured by their dedication of building and protecting the new state cannot capture the minds of the to the general good, Israel's security and settling the land and absorbing multitude over time. On the other hand, we have also outgrown the stage in immigrants; and by their willingness to make personal compromises and which we blindly trusted that elected officials were qualified and dedicated dedicate their life's work to the success of the miracle of the modern return to the interests of society as a whole and felt free to concentrate on promoting to Zion. our private interests as individuals. Israel's principled and ethical elite today embrace the idea that liberty is paired with responsibility. The freedom of “Immediately upon the outbreak of that war, I self-realization - the entrepreneurial spirit - is the acceptance of personal had left the University of Chicago, leaving behind responsibility and is coupled with a sense of responsibility toward the a wife and young daughter, to go to Kennedy promotion of the public good. This world view – the understanding that, International Airport to fight over a seat on a at the end of the day, the survival and success of society depend upon a plane so that I could report to duty and join my willingness to contribute to the whole – is an up-to-date adaptation of the army reserve unit as a paratrooper officer.” pioneer's ethical code with which this state was built. We need to conduct ourselves in both realms, and direct our lives so that we can successfully We have since drifted away from these values. Israeli society may make a personal contribution toward resolving the problems of our have been ideologically prescriptive and less democratic back then, and generation. it is good that today Israel's market economy and public debate are freer, but recently the lines have been crossed. Social estrangement has been “As if in a scene taken from a Russian on the rise and the loss of any sense of moderation and responsibility has intensified. More notably, the solidarity that once formed the underpinnings World War II movie, I stood there while he of Jewish existence is failing. The severe rifts fragmenting Israeli society and recounted my brother Gadi’s last moments.” endangering our collective existence are no longer being restrained, and the government is losing its power and public authority to stabilize the system. The State of Israel does not depend for its existence on the politicians Two sizable groups within the Arab and Ultra-Orthodox populations in Jerusalem. Its strength comes from the hundreds of thousands of citizens are ideologically alienated from the Zionist state. We have recently who serve in the army and report to their reserve duties, the taxpayers, witnessed a number of acts of extreme violence perpetrated by Ultra- the job creators, the entrepreneurs and the workers, those who care about Orthodox gangs in Jerusalem, and the Israeli police only partially enforce the aspiration to be an exemplary society, about morality and about law. Israeli law in Bedouin towns in the South and Arab towns in the North. It depends upon the community of individuals who believe in human Two other groups, espousing diametrically opposed world views, present solidarity and helping those who cannot help themselves, the women a threat as well. A small minority of settlers, who believe they are the last and men who educate their children to carry on the effort to preserve the true Zionist pioneers and are carrying out God's will, have decided they Jewish people's independence in their own country. These hundreds of are above the law. They do not accept the country's authority or laws and thousands of individuals are Israel's beating heart, every one of them and do not hesitate to exercise violence against Palestinians and Israeli soldiers. all of them together are the true guarantee for the continued success of We must not forget that this group spawned the murderer who assassinated the Zionist project. This group has produced industry, entrepreneurship Prime Minister Yitzhak Rabin. The second group is also motivated by its and construction, scientific and technological achievements, remarkable self-conviction that its cause is just – to oppose the occupation and to cultural assets, and a military strength that depends upon the spirit of protect human dignity. A minority within this group is not fighting for its volunteerism. Those who attained these achievements did not come from beliefs internally, within Israel's democratic system, but is instead trying to the government but from every part of Israeli society, secular and religious, turn the international community against Israel. Some of the movement's the political Left and Right; this is a significant population that can work proponents in academia negate Israel's right to exist as a Jewish state together to build a strong and moral society. and lobby Western countries to impose economic and cultural sanctions The students who are present here today are distinctive representatives on Israel and to ban the delivery of weapons Israel requires for its self of this special group and I hope that you will be among its leaders in the protection. Their hatred of Israel has led them to collaborate with those future. who wish to eliminate us. On the eve of Memorial Day, let us remember the fallen and relive At the same time, violence is increasing and organized crime is the solidarity of the battlefront. Let us think of what brings us together now stronger than ever. Social estrangement, emigration from Israel, and and draw in all of Israel's citizens with a feeling of belonging. We must all hedonistic lifestyles abound. The education system that was responsible understand that rectifying the present system and the continuation of the for cultivating a common ground and giving the young generation the Zionist project are extraordinary challenges that give our lives a special, opportunity to live a full life has disappeared. unique significance. Together we must reform the political system and raise A worthy leadership would have been able to sustain national interest a new generation of leaders; together we must act to advance the educational and maintain a state of law; it would have secured the needs of the powerless, system, to develop the Negev and the Galilee, to support cultural creativity revived the sense of partnership, and spearheaded efforts to meet the and economic innovation, and to oppose violence, corruption and crime. challenges and realize our national potential. In truth, we have given up hope Above all, we must reintroduce compassion, human empathy and solidarity on the current political leadership. The levels of corruption and criminality into the fabric of our lives. If we strive to be an exemplary society with a that have been exposed are unparalleled anywhere else in the western world. vision of peace, we will also gain the ability to stand side by side to weather The political system's paralysis and the populist culture of media spins that has the storms raging outside and will realize the great mission of our lives. hijacked it; the cursed coalition politics that trades in values and the nation's future in exchange for riches and political power; the attacks of politicians against the legal system in an attempt to absolve themselves – all of these demonstrate the collapse of an entire political culture. Memorial Day is not a day of mourning. It is a day in which we should be deeply inspired by the act of self-sacrifice of the fallen. We have

IDC Spring 2010 > 5 FEATURES

Positively TAL Ben-Shahar

6 < IDC Spring 2010 FEATURES/Positively Tal Ben-Shahar

“There’s a lot of research saying that if we focus primarily on our strengths - not ignore our weaknesses, but focus on

’m late for my meeting with Dr. Tal Ben-Shahar, and as I stride strengthening what into his office I am instantly struck by its atmosphere - despite being a stone’s throw from the hectic activity of a radio production studio, it feels more like entering a Japanese garden or a Buddhist we are already monastery. Positively ISitting down, I look to the left of Ben-Shahar’s desk, where an otherwise good at - we will be blank wall contains two drawings, of the ilk usually found on a proud parent’s refrigerator. Continuing to glance around the room, my gaze settles on a bookcase against the far right wall. Upon one of its shelves sits a in a better position framed copy of the New York Times front page from May 15, 1948, the headline proclaiming: “Zionists Proclaim New State of Israel.” to succeed.” I can’t help but wonder if both the drawings and the print are there to remind Ben-Shahar of that which he most values. In his recent book, Hap- The next step will be to implement the program on first a district and then pier, published by McGraw Hill, he emphasizes that only by living accord- city wide level, breaking through the ivory walls of academia and promot- TAL ing to one’s values, can one be truly happy, and Ben-Shahar strikes me as ing Positive Psychology to the general public through a series of open someone who practices what he preaches. courses.

The main proponent of Positive Psychology in Israel and a renowned “Everyone can become happier,” says Ben-Shahar, with quiet passion. “At worldwide figure, Ben-Shahar’s Positive Psychology course at Harvard was Harvard, people asked me, ‘What is the profile of a student in your class?’ the most popular class in the university. A visionary, he believes in the in- and I said, ‘it’s the profile of any student’ – some very unhappy with their credible potential within Positive Psychology to create a revolution in the lives, some very happy. My premise is that we can always become happier. educational system – just this past year, he led a special pilot program at There is no perfect 10, but anyone who wants to lead a more meaningful, IDC to introduce the principles of Positive Psychology to local high school happier, healthier life will find something in the field of Positive Psychology.” teachers in an effort to transform their mindset about approaching their students. When asked to suggest something practical for anyone who wishes to become happier, Ben-Shahar offers the following exercise: “One example,” explains Ben-Shahar, “is that conventional thinking says we should focus on our weaknesses, rather than our strengths. However “First, write down the four most important domains of your life. It can be there’s a lot of research saying that if we focus primarily on our strengths – anything, but let’s say for example - relationships, work, spirituality and not ignore our weaknesses, but focus on strengthening what we are already health. Next, rate how happy you are in each one of those domains, on a good at--we will be in a better position to succeed. It makes us more re- scale of 1-10. And then ask yourself, if you had to increase your score in silient and able to overcome difficulties when they arise. And it’s the same each one by a half point, what would you do?” whether we look at first grade students, high school students, IDC students or professionals. It yields much better long term results, long term wellbe- “As an example, for relationships, you might commit to a weekly date with ing and happiness too.” your partner and a bimonthly date with a close friend. For work, you’ll set aside two hours to think about what’s important for you there. For spiritu-

IDC Spring 2010 > 7 FEATURES

ality, you’ll go to a yoga class and for health, you’ll start taking a walk twice I ask Ben-Shahar what it is like, to be at the leading edge of such a massive a week – but it should be a ten minute walk.” revolution – one that has the potential to truly transform society as we know it and to create a better world. The exercise is based on a principle the Japanese call kaizen - improvement by incremental changes that, over time, lead to significant changes. “It feels very exciting to be in all this – you know I give Positive Psychology lectures very often and a colleague of mine recently asked me, ‘Don’t you “What’s important here,” says Ben-Shahar, “is introducing incremental get tired of talking about the same ideas over and over again?’ And I said change, because what stops people is the all or nothing mindset – either rarely, and when I do, I just take a step back and think of what’s happening I transform myself or nothing. Lao-tzu said that ‘a journey of a thousand in the world and the potential of Positive Psychology and I get my energy miles begins with a single step,’ and we need to focus on that first step. and zest back, because incredible things are happening and it hasn’t even Once we take it, once we think kaizen, the change needed becomes much tipped yet.” less threatening.” While Ben-Shahar chose IDC because of its dynamic nature and Zionist Ben-Shahar’s students have found his course to be life-changing. Some find mission, he has found since joining the faculty that it offers so much more: they can focus more deeply on what they truly want to do with their lives; others decide to pursue the field of Positive Psychology; others report that “IDC manages to combine the strength of an establishment with the they have become happier and are better able to deal with life difficulties. strength of a start up. The energy here is unparalleled – I haven’t seen it in any institution and I’ve lectured in countless places…If you are a person Clearly Positive Psychology is far more than a passing trend, and accord- who likes to take initiative, or someone who likes to be involved in others’ ing to Ben-Shahar, we are very close to seeing a significant change in world projects, it’s the place to be because there are always things happening. I’ve paradigms: never encountered this attitude in faculty and students anywhere else - this kind of deep desire to make a positive difference in the world.” “There are parallel trends taking place now within education, the workplace, the realm of spirituality and academia, but they won’t stay parallel As our interview draws to an end, I can’t help but ask Ben-Shahar about the for long. They’ll join forces and I think there will be a significant change drawings, which are indeed the work of his children. “Being a parent is the – at some point there will be a Tipping Point and I feel we are very close to most challenging thing I’ve ever done,” he tells me, “and the most worth- it….What will that look like? I don’t know, but schools will be a lot more while.” And then he turns back to his desk, to continue on in his work – on exciting, people will learn important things beyond the 3 Rs, and work- behalf of his children, on behalf of his country, on behalf of the world. places will be places where more employees flourish, thrive and exercise their creativity.” - by Joy Pincus

8 < IDC Spring 2010 FEATURES/Psychology Students’ Final Project

Psychology Students pay it Forward “The students’ final project is not a paper – it’s meant to be a psychological intervention in the community.” – Dr. Tal Ben-Shahar, IDC’s New School of Psychology

fter its first two successful years, IDC’s “All the work we did was based on these student-run organization, Color Green, principles,” says Sason. “For example, we is just getting started. designed an activity around the news. Now if you A open the news on TV or a newspaper, generally Co-founded by Ariel Sason, along with 10 other you hear all about what’s wrong. So the students’ classmates, at IDC’s New School of Psychology, assignment was to create their own newspaper, the organization grew out of the students’ first but to focus only on good news. We gave them year final project in Positive Psychology. newspapers and magazines from the previous week, and they had to build a newspaper with According to the course’s lecturer, Dr. Tal Ben- every section – front page, sports, entertainment Shahar, “the students’ final project is not a paper – but it could contain only positive items.” – it’s meant to be a psychological intervention in the community.” Encouraged by Ben-Shahar, Sason and his teammates Students filled out a questionnaire at the project’s start, indicating their became determined to take ideas from Positive Psychology and apply them level of happiness, wellbeing and other feelings. At the end of the project, into the real world, to make a difference in society. Their first projects Sason and his team will pass out another questionnaire to see if there has included “Bursting the Bubble,” which raised awareness through Israel for been any improvement. the difficulties of those living in the south, as well as summer programs and camp for children living constantly under the threat from Hamas. While Sason and his partners graduate at the end of this year, they intend to remain involved with Color Green, just to ensure that the baton is safely This year, the organization was approached by administrators at Shevach passed to the next generation. Rather than take the organization outside Mofet, a high school for exceptionally gifted children. It seemed that while the auspices of IDC, Sason is utterly sure that the right thing to do is to pass the school’s students were all highly intelligent and exceeding expectations it forward to those who come next: “We’ll stay there to make sure things in their academic studies, they lacked wellbeing and passion for anything run smoothly, and then slowly move out of the picture.” beyond achieving high grades. According to Ben-Shahar, having IDC students enter schools with the “The children were missing something – something beyond what the concepts from Positive Psychology is a viral way to instill true change in the curriculum of the school could offer,” Sason explains. “They came to IDC educational system: “They will go in and give lectures and mini-workshops because they had heard of Positive Psychology, and knew that Dr. Tal Ben- to students in the school, and those students will in turn become change Shahar, who is at the leading edge of Positive Psychology here in Israel and agents within the school. They themselves will go on and teach, or pay in the world, was based here.” forward, these ideas to other students and of course when you teach, that’s when you learn the most.” Color Green built a program based on some of the main principles in Positive Psychology - one being to focus a person on their strengths, rather - by Joy Pincus than their weaknesses; another to take what one has learned and pay it forward to other people.

IDC Spring 2010 > 9 FEATURES

What’s up at Hillel Hillel Student Committee of 2010: From left to right, standing: Ian Zeifman, Noam Gil, Nadav Ichaki, Daniel Gindis, Ofer Namimi, Rachel Keyes, Stephanie Lehrer and Yehudit Pineles. Sitting: IDC Hillel Director Yuval Ben Hai, Ran Shabtai Yosef, Nir Zernyak, Keren Raanan, Althea Zeloof and Adi Kopel. PROMOTING JEWISH IDENTITY IDC’S HILLEL HOUSE “YOUNG ISRAELIS GO TO INDIA AND THAILAND AND ARE FASCINATED BY PHILOSOPHY AND THEY DON’T KNOW HOW MUCH THEY ARE MISSING OF THEIR OWN PHILOSOPHY. WE AT HILLEL ARE

TRYING TO CHANGE THAT.” - Yuval Ben-Hai, IDC’s Hillel director

10 < IDC Spring 2010 FEATURES /Hillel

ver 20 centuries ago, there lived two biblical scholars, one people to care about their Jewish identity – in whatever form that may named Hillel and the other Shammai. The first was known take.” for his humanity in interpreting Jewish law, the second for his strictness, and each established an academy of learning That encouragement happens through a wealth of activities and events, andO gathered a group of disciples who followed in his footsteps. The each more exciting than the last. There are the monthly Seymour Fox Hillel Talmud records hundreds of friendly ‘disagreements’ between the House Shabbat Dinners on campus, sponsored by Marc & Erica Gerson and a of Hillel and the House of Shammai, and the life lessons they impart are tradition now in its fourth year and still growing. Attracting 60 students in as relevant today as they were then. the first year, 100 in the second and 150 in the third, this year witnessed an astonishing 200 students per gathering. Before the meals start, a Kabbalat “There’s a story,” Yuval Ben-Hai, IDC’s Hillel director tells me, “in which Shabbat ceremony and prayer service is held for interested students, and the Rabbis asked, ‘How do you dance before a bride?’ and the House of following the meal, students can stay on for the Oneg Shabbat activities, Shammai said, ‘as she is,’ meaning if she’s ugly, you don’t say that she’s which include community singing, stories and Torah discourses. These beautiful. But the House of Hillel said, ‘every bride is beautiful and activities have become a celebration of Jewish identity that brings Israeli graceful, and you praise her as such.’ students together with those from abroad, and allows observant and

Complementary Distribution of plants for Israel’s Festival of trees Experiencing Israel’s Independence Day in the Yemenite Quarters of Tel Aviv

“FOR THE LORD THY GOD BRINGETH THEE INTO A GOOD LAND, A LAND OF BROOKS OF WATER, OF FOUNTAINS AND DEPTHS, SPRINGING FORTH IN VALLEYS AND HILLS; A LAND OF WHEAT AND BARLEY, AND VINES AND FIG-TREES AND POMEGRANATES; A LAND OF OLIVE-TREES AND HONEY;” (Deuteronomy 8:7-8)

“Hillel believed that the first priority was to safeguard another’s feelings, secular Jews to join together in celebration. The program comprises and that by the same token, if you see that your friend has made a bad an important element in establishing a lively student community that purchase, you should still praise the object in his eyes. And in fact just recognizes, appreciates and celebrates Jewish tradition, and provides a recently, a friend invited me with great excitement to see his new apartment, basis for Hillel's activities on campus. and when I walked in I was shocked. It was wrong in so many ways – the neighborhood was terrible, the rent was too high, I didn’t know what to Another program now in its fourth year is Yoga and Judaism, regular yoga say to him. And then this story from Hillel and Shammai popped into my workshops that in addition to traditional yoga activities, expose participants head, and I knew instantly that my job was to be happy with him and to to a wide range of philosophical concepts taken from the writings of Rabbi support him, and so that’s what I did.” Nachman of Breslev in his book The Anatomy of the Soul, and from the book Inner Chambers by Rabbi Eliezer Azkari. The yoga workshops have Named after the scholar and renowned humanitarian, Hillel is the world’s been instrumental in bringing more students to Hillel, showing them that largest Jewish campus organization. There are Hillel houses at more than the organization does not try to convince secular students to become more 500 colleges and universities worldwide, providing opportunities for Jewish observant, but rather to expose students to valuable aspects of Jewish culture. students to renew their Jewish identity and celebrate Jewish learning. This year, in addition to the traditional Hanukkah candle lighting “Running a Hillel in Israel is a different proposition than doing so in ceremony, Hillel sponsored a tour for some 25 students through the any other country,” says Ben-Hai, who is assisted by Program Director religious town of Bnai Brak. This unique event allowed participants to learn Ran Yosef. “Abroad, Jewish students join Hillel to feel a sense of Jewish about ultra-Orthodox Jewish society by viewing a variety of Hanukkah connection and to broaden their Jewish social network. But living in Israel menorahs, candle lighting ceremonies and surrounding traditions. And to alone makes it easy and convenient to be Jewish, and people often don’t celebrate the holiday of Tu BeShvat, Hillel continued its tradition of selling understand what being Jewish means for them on a personal level. When plants to students and faculty for a token price, with a short note from the you ask them, ‘what does it mean for you to be Jewish?’ they don’t know Hillel center about the holiday and its spirit attached to each. how to respond. What we at Hillel are trying to do is to encourage more

IDC Spring 2010 > 11 HILLEL UPDATE

The Hillel Cardozo-Kagan Jewish leadership program meeting with Minister of Justice Prof. Yaakov Neeman. From left to right: Prof. Uriel Reichman - president of IDC, Chanan Atlas – Cardozo Academy, Prof. Yaakov Neeman - minister of Justice, Jonathan Davis - vice president of IDC, and Yuval Ben-Hai - director of IDC Hillel

“WHAT WE AT HILLEL ARE TRYING TO DO IS TO ENCOURAGE MORE PEOPLE TO CARE ABOUT THEIR JEWISH IDENTITY – IN WHATEVER FORM THAT MAY TAKE.” - Yuval Ben-Hai, IDC’s Hillel director

The Student Weekly Bible Portion group continues to meet, led and One of the goals is to make the Jewish holidays relevant and fun, so this taught by IDC student Yoni Setbon. The group convenes at the Hillel year the team added an interesting twist to the holiday of Purim by setting center each week and looks at the weekly portion in a contemporary and the Megilla reading in a local Tel Aviv bar. A rabbi from Chabad came to relevant light. Members learn how to read the Pentateuch and study the do the reading and anyone who wanted to be so inebriated they could not basic tenets of the Jewish people and how these subjects come into play tell the difference between ‘Mordecai’ and ‘Haman’ was absolutely in the in contemporary life. The group provides the participants with important right spot. basic knowledge and tools that enable them to continue discussion and studies. And another group called Jewish Learning in Herzliya meets on “One of our goals is that the activities we establish will become traditions Mondays to explore a variety of topics relevant to Jewish life. – whether it’s Shabbat dinner, Lag BaOmer, or the Mincha Club. We want people to know they are happening, and to get the students themselves One exciting addition this year is the Cardozo Kagan Jewish Leadership involved in the planning, as well as to initiate and implement their own Program, led by student Gil Stein. Every other week, 25 Israeli students ideas,” says Ben-Hai. meet to study the Jewish aspects of their professional studies. “Every session,” Ben-Hai explains, “a leader from a different profession – business, One of the most exciting things to happen all year was the first full law, psychology, etc. – comes to speak about the relationship between one’s weekend, off campus Shabbaton, held this year in Mitzpe Ramon. With Jewish identity and one’s professional identity in practicing that profession. limited participation, all 100 places sold out more than a month in advance For example, Yaakov Neeman came recently to discuss what it means to for this gathering in the desert. The event’s program coordinator was third study law in Israel as a Jew.” year Communications student, Daniel Gindis, who has been on the Hillel Board for the past three years and served as its PR director. And that’s not all. There is also a weekly Torah portion reading, organized by a group of Israeli students. “We are always happy when programs or Participants enjoyed hiking in a spot renowned for its amazing scenery, activities are organized by the students and to promote their ideas,” says Kabbalat Shabbat held in the open air and a full weekend of activities Ben-Hai. designed to cause inspiration and cohesion.

12 < IDC Spring 2010 FEATURES / Hillel

“One overhead goal for any workshop activity or program we do at Hillel It’s not only the students whose lives are being changed. Ben-Hai, looking is to make sure that our activities appeal to everyone,” explains Gindis. back over the past two years of working with Hillel at IDC, sees how much it “We have Israelis, foreigners, students of different ages, genders, levels of has affected his life: “For the first time, as an Israeli, I have been exposed to religiosity. So our message needs to be applicable to everyone.” and learned from Jewish textbooks in an open, pluralistic way. Now, during the year, I find myself buying so many Jewish books – I read Pirkai Avot Workshops over the weekend included group exercises where participants last year and found it to be the most beautiful book I ever read, whereas were given a list of organizations – such as a soup kitchen, the IDF, a beforehand I didn't have access to it – it was a ‘religious’ book and therefore if women’s shelter - and had to decide to which they would donate a large you are secular, like I am, you wouldn’t read it. But now that I’ve been opened sum of money. “People get to figure out what’s important to them and to this world, many of the decisions I make or how I am with my colleagues discuss their values,” says Gindis. and friends is influenced by things I study or read in the Jewish texts.

“Sometimes we ask people to convey a personal story – tell about a moment “And that’s a core issue here in Israel - secular students reach a barrier when that was embarrassing or a happy; it helps people to open up and causes it comes to their Jewish identity, and they won't cross it unless someone unification. The goal with this last Shabbaton – and in general with all of reaches out a hand and invites them into a world that also belongs to them. our weekends - was to create a Hillel community feeling. In Israel, people Young Israelis go to India and Thailand and are fascinated by philosophy

Students studying at the Cardozo-Kagan Jewish Leadership program. Students of the Cardozo-Kagan Jewish Leadership program. From left to right: Yaakov Silver, Guy Avner, Orin Arad and Hagai Avraham

“ONE OF OUR GOALS IS THAT THE ACTIVITIES WE ESTABLISH WILL BECOME TRADITIONS – WHETHER IT’S SHABBAT DINNER, HANNUKAH CANDLE LIGHTING, OR THE MINCHA CLUB.” - Daniel Gindis, RRIS Student and Hillel PR Director

Commemorating the Bonfire of the Israeli People two thousand years ago. 400 students hear the Rockfour performing live at the Hillel event mostly attend Hillel events because of the quality of the programming, and they don’t know how much they are missing of their own philosophy. rather than for the social element. The Shabbaton is our opportunity We at Hillel are trying to change that.” not only to give worthwhile events, but to create a social dynamic that promotes discussion, makes people think and helps them to go beyond - by Joy Pincus their boundaries.”

IDC Spring 2010 > 13 STUDENT ACTIVITIES

Justice Kirsch and the Jean Pictet Concours Committee (background) congratulate IDC students Jonathan Braverman, Danielle Brown and Uri Feldman on their victory.

IDC TEAM WINS INTERNATIONAL HUMANITARIAN LAW “It is exhilarating to hear COMPETITION what the people, rather than the politicians, have to say, and break all stereotypes on both sides.”

14 < IDC Spring 2010 STUDENT ACTIVITIES/Humanitarian Law

“The most exciting moment was when the judges of the finals, led by Justice Kirsch, the first President of the ICC, announced that the winner is ISRAEL, and we went up, proudly holding the Israeli flag. One of the students from a country we do not have relations with came up to me, held my hand and said: Before we came here we all thought we were going to be lawyers, but after meeting you (the Israeli team) we now want to be politicians, so we can tell the rest of our countrymen what our politicians don’t tell us – that Israel IS REAL.”

Danielle Brown preparing for a Left to right: Uri, Danielle and Jonathan IDC team (left to right) Jonathan Braverman, Danielle Brown with the Jordanian meeting as a military legal advisor after simulating a role as the International Danielle Brown and Uri Feldman acting as team of the University of Jordan during a day long war simulation. Committee of the Red Cross military legal advisors during the war day Law School, Amman. simulation.

he Jean Pictet competition is the most prestigious in its field of the Iranian, Lebanese, US Air Force Academy and Jordanian teams. It is International Humanitarian Law – the Laws of War. The IDC team, exhilarating to hear what the people, rather than the politicians, have to comprised of Jonathan Braverman (Law and Business), Danielle say, and break all stereotypes on both sides. Brown (Argov Program, Government) and Uri Feldman (Law and TGovernment), was sponsored by the International Committee of the Red We were initially worried that we would be attacked for the Goldstone Cross in Israel after winning the national competition in November. Report. We each read it a few times and prepared our arguments in advance, for when we would need to defend Israel’s conduct during the The competition is constructed as an intensive week of legal simulations, Gaza Operation. To our surprise, we didn’t have to. Many students came where the idea is to ‘take the law out of the books’ and apply the law to real- to us and told us that as students in the field of Humanitarian Law who life situations. Few fictitious countries are presented, and their internal actually understand the legal arguments, they were extremely disappointed and external situations evolve during the week to involve issues such as in the flawed mandate, flawed methodology and flawed legal application Private Military Contractors, rebel groups, cyber warfare, drones, nuclear and conclusions of the report. weapons and more. In each simulation the teams get a different role, such as the legal advisors to the military, the ICRC, the UN, fact finding The most exciting moment was when the judges of the finals, led by missions, rebels, State Department lawyers and spokespersons. Justice Kirsch, the first President of the ICC, announced that the winner is ISRAEL, and we went up, proudly holding the Israeli flag. One of the After an intensive week in which the team beat LSE and the Geneva students from a country we do not have relations with came up to me, held Institute for Human Rights and Humanitarian Law in the semi-finals, my hand and said: “Before we came here we all thought we were going to there followed an exciting final event against NYU Law and Montreal be lawyers, but after meeting you (the Israeli team) we now want to be University Law, with the IDC team winning first place. politicians, so we can tell the rest of our countrymen what our politicians don’t tell us – that Israel IS REAL.” Beyond the professional aspect of the competition, the most exciting part was the interactions with students from around the world. The competition - By Danielle Brown is held in isolation from the world. You sit at a different table for every meal, and meet students from everywhere. We made good friends with

IDC Spring 2010 > 15 FEATURES / Arison School of Business

PLAYING THE FIELD A MOMENT WITH PROF. YAIR TAUMAN, NEW DEAN OF THE ARISON SCHOOL OF BUSINESS

“MOST IMPORTANT IS THAT STUDENTS WILL TURN OUT AS UNIQUE INDIVIDUALS….I WANT TO EDUCATE PEOPLE TO THINK AND TO THINK IN A CREATIVE WAY - NOT LIKE CARBON COPIES OF ONE ANOTHER.” >

16 < IDC Spring 2010 FEATURES / Arison School of Business

t’s five minutes into my interview with Prof. Yair Tauman, the novel idea: a platform that allows people from anywhere in the world to I new dean of the Arison School of Business, and I’ve completely join forces via a social network and buy someone a collective gift. forgotten why I’m there. Somewhere in the back of my brain a voice is whispering that I should be asking questions about the school and its “Suppose you have a birthday and people want to buy you a present,” programs, but I decide to ignore it. Tauman, who I think has also forgotten explains Tauman. “So instead of every person buying a separate gift for the purpose of our meeting, is explaining to me a nuance in the world of $30, the application collects money from each one and as a group they can auctions – one of his pet subjects - and he’s only just warming up to the collaborate to give you something substantial and costly. It’s a brilliant idea, subject. and I think that the first week online he attracted more than 5,000 users.”

At some point, with great regret, I wrestle my brain back to the task at Another of Tauman’s goals is to establish unique areas of study at hand, wishing I could just let Tauman go on – how often does one get to Arison – ones that can be found in no other university in Israel. As an be on the receiving end of a tutorial by one of today’s great mathematical example, “I think we should have a concentration in networks – social minds? networks, transportation networks, computer networks, etc. This is a real interdisciplinary topic, and I think it can be a big hit here. I would also like Passionate, brilliant and alight with inspiration, Tauman is first and to add courses about SEO – search engine optimization - which I think is foremost a game theorist. Both his master’s and doctorate theses were on very important these days. It's a fact that Israelis are SEO leaders and so Games Theory, his advisor in both instances being the renowned Nobel whether it is marketing or optimization it's a goal I want to pursue.” laureate, Prof. Robert Aumann. A winning team, Tauman and Aumann joined forces some 21 years ago and co-founded, with two colleagues, the Another successful initiative currently running at the school is the Institute for Game Theory at the State University of New York (SUNY) Business Consulting Program, headed up by Yuval Dovev and run in Stony Brook, where Tauman still serves as director. collaboration with the Wharton School of Business. Israeli companies pay around $60,000 to a team of student consultants, who help them to solve a PASSIONATE, BRILLIANT AND ALIGHT real-life business problem.

WITH INSPIRATION, TAUMAN IS FIRST AND “Our students fly to Wharton to meet with their counterparts there, as FOREMOST A GAME THEORIST well as representatives of the company for whom they are consulting, and then generate a report with their suggestions. Despite his passion for the world of academia, The companies so far have been unanimously Tauman is anything but lost in the ivory tower. He happy – for example this year’s biggest client is has had both feet firmly planted in the business Teva, Israel’s largest pharmaceutical company.” world – not long ago making headlines for his involvement in a company takeover in the United Other plans Tauman has in the works are to Kingdom. And for a bit of spicy notoriety, he was expand the school’s involvement with East once a professional blackjack player who was Asia: “We’ve had offers to do joint ventures banned from casinos for counting cards. with Chinese and Indian universities and we are in a process of thinking it through. I think One of Tauman’s main goals for the school is to that emerging markets in East Asia are very, push students to be more creative and to think more very important and that we have to help our strategically – to think not only what they should students to understand their cultures. I am do, but how their actions will affect the game’s other involved with one company in which we have players, whose subsequent actions will in turn affect a joint venture with the Chinese government, the playing field. Tauman himself teaches a course in and you wouldn’t believe how the Chinese Strategic Thinking that challenges students to think value their culture, so we have to learn to outside the box. respect them and to listen to them.”

“I prefer depth to breadth – learn less but whatever And as if that’s not enough, “another change has you learn, learn deep. That's one thing. Also I want students to know how happened in the GMBA (global MBA), directed by Nadine Trachtenberg. to perform analysis using real academic tools. But most important is that She has reformed the program in a new way and opened it up to attract students will turn out as unique individuals. These days you interview more international students and to have content that will fit international > people and they all say the right buzzwords; it’s just annoying. I want to students,” Tauman says. educate people to think and to think in a creative way - not like carbon copies of one another.” Bottom line, Tauman firmly believes that the Arison School of Business “can become number one not only in Israel but in Europe.” This year there are 23 such unique individuals in the Zell Program, headed by Liat Aaronson. Tauman himself, who has been the academic head of the - by Joy Pincus Zell Entrepreneurship Program for the past two years, is impressed: “They are remarkable students, coming from all over the Center, and they are selected in a very, very careful process.” “I PREFER DEPTH TO BREADTH – Some of the previous years’ Zell projects have gone on to receive funding, LEARN LESS BUT WHATEVER YOU and one current student, Ron Gura, has already received $100,000 by a well known Israeli investor for his company, The Gifts Project. The project is a LEARN, LEARN DEEP.”

IDC Spring 2010 > 17 FEATURES GLOBAL MBA STUDENTS CLAIM IDC team overcomes some 1,500 VICTORY students from all over Israel in national leading business magazine, The Marker’s Case Study Competition.

Members of IDC’s winning team stand with Prof. Sarit Markovich and Yuval The Marker Competition Winners, from left: Noam Bernstein, Ilan Guttman Dovev, who advised them on their winning strategy (from left: Ilan Guttman, and Yaniv Nissim Yaniv Nissim, Sarit Markovich, Yuval Dovev and Noam Bernstein)

hen Yaniv Nissim, Noam Bernstein and Ilan Guttman, three “AT EVERY STAGE WE GOT A LOT OF students at IDC’s Global MBA (GMBA) program, entered The SUPPORT FROM IDC, AND COULD FEEL THE WMarker’s ‘Case Study’ competition, they were in it to win. IDC SPIRIT, WHICH IS A WINNER’S SPIRIT.” The contest, co-sponsored by Entrepreneur Dan David and TASC - Noam Bernstein international consulting firm, invited Israeli MBA students to solve real- life problems posed by four leading Israeli companies. Some 1,500 students According to Nissim, “Mobile banking is happening around the world, and in 416 teams registered for the first round. there are security issues and psychological barriers, so one of the main things we had to show the bank was an added value that would motivate “For the first cut, we were given a general problem to solve, that related to users to switch banks or to deepen their relationship with the bank.” a consumer electronics company and what it had to do in order to grow its market share,” says Nissim. The team, who chose the name “YNG” With just 45 days to prepare their solution alongside full time jobs and class to represent their team, did more than solve the problem at hand - they work, the team went into overdrive, working long days, sometimes until delivered it in an exciting visual manner, using graphics to get their message four in the morning. They designed a solution for full banking via mobile across and win them an extra edge. The judges were impressed, and YNG phone, one that would allow customers to access their bank accounts and moved to the semifinals. For next round, the 40 semifinalists were divided pay through their cell phones in lieu of cash, checks or credit cards. In amongst the 4 ‘client’ companies, with YNG assigned to Bank Leumi. They addition to providing a detailed action plan for the next five years, the team met with Bank Leumi executives, who briefed them on their challenge: even worked out the bank’s expected revenue. Develop a strategy for the bank to enter the field of mobile banking.

18 < IDC Spring 2010 FEATURES / Global MBA

“THEY WERE IN IT TO Levy, Uri Ron and Amir Rapson, took third place with their solution for WIN, AND IT WAS REALLY Matrix, winning 30,000 shekels. EXCITING TO SEE THAT According to the team, they could never have succeeded without IDC and COMMITMENT – YOU their advisors from the GMBA program. RARELY SEE STUDENTS SO COMMITTED TO SOMETHING “IDC helped us a lot all along the way,” says Nissim, “especially Prof. Sarit LIKE THAT.” Markovich, a strategy professor in the GMBA program, and Yuval Dovev, head of the Consulting Practicum specialization.” - Prof. Sarit Markovich, Arison School of Business “WHEN WE FINISHED PRESENTING Still, they weren’t sure it was enough, and failure was not an option. So THE MOVIE IN THE SEMIFINALS – to ensure that the judges would truly understand the solution and its incredible potential, the team decided to create a short film that would WE WEREN’T EVEN DONE WITH OUR show their solution in action. PRESENTATION - ONE OF THE VICE

“It was hard work,” says Nissim. “None of us had ever made a movie before, PRESIDENTS OF THE BANK TURNED but we really wanted to win and so we made a big effort.” TO HIS ASSOCIATE AND SAID, ‘WHY DO Filming in the barber shop underneath Nissim’s apartment (with the WE PAY OUR ADVERTISING FIRM SO barber, his daughter, and a passing bystander cast in key roles), the team MUCH MONEY?’” then screened the film in front of several classes on IDC’s campus, and surveyed over 200 students, to see if they would consider using the solution. – Noam Bernstein, student at IDC’s Global MBA program

Members of IDC’s YNG team accept their 100,000 shekel prize for winning The Marker competition

“We also printed t-shirts with the logo of our solution, ‘Leumi-to-go’” says “Absolutely,” agrees Bernstein. “At every stage we got a lot of support from Bernstein, “and designed a sticker for our cell phones. When we finished IDC, and could feel the IDC spirit, which is a winner’s spirit. As well, presenting the movie in the semifinals – we weren’t even done with our while the contest was marketed as a strategy contest, it was really more presentation - one of the vice presidents of the bank turned to his associate about marketing, and our advisors not only assisted us in both areas, but and said, ‘Why do we pay our advertising firm so much money?’” since we had studied them in class, we had a common basis for our team discussions.” The team sailed through semifinals, with one more hurdle to go: Final Presentations at the end of January. To prepare, they debated long and hard Markovich, who was delighted to advise each of the four IDC teams that on their opening – what words and even what intonation to use. entered the contest, 3 of whom made it to the finals, believes that the key to YNG’s success was that they threw themselves 100% into the contest. “They “We opened with a quote straight from the bank's mission statement,” says were in it to win,” she says, “and it was really exciting to see that commitment Bernstein, “to which the management crowd reacted, ‘wow, that sounds to – you rarely see students so committed to something like that.” us like the bible,’ and immediately got them listening to us differently…. I believe this approach, along with a non-relenting drive to be confident Now at the end of their studies, the two are looking back on the GMBA with our statements, was the reason the management team was with us, program and what it gave them. Says Bernstein, “The GMBA at IDC is rather than challenging us in the Q&A session afterwards.” special because it offers a multicultural experience, and because the class dynamic is open discussion with people truly listening to one another. For All that was left was to wait, and on February 2nd, at a special event in me this was such a pleasure, and the best way to learn about management.” downtown Tel Aviv, the winners were announced and the three team Proud of themselves and having made IDC incredibly proud, YNG is a members were thrilled to hear that they would be taking home the 100,000 testament to what true teamwork can accomplish. shekel prize for Bank Leumi. A second IDC team, with members Ron - by Joy Pincus

IDC Spring 2010 > 19 FEATURES

Prof. Alex Mintz, Dean of the Lauder Amb. Ronald Lauder, founder of School of Government, Diplomacy and the Lauder School of Government, Strategy Diplomacy and Strategy

LAUDER SCHOOL OF GOVERNMENT, DIPLOMACY & STRATEGY: CREATING A BETTER TOMORROW

THE MA IN GOVERNMENT IS A LEADING PROGRAM IN ISRAEL WITH GRADUATES FROM STANFORD, COLUMBIA, NYU, CORNELL, OXFORD, CAMBRIDGE, YALE AND OTHER TOP UNIVERSITIES. TEACHING AT THE PROGRAM IS LIKE TEACHING AT AN IVY LEAGUE SCHOOL IN THE US - YOU ENTER AND THERE ARE 30 STUDENTS FROM THE WORLD’S BEST UNIVERSITIES. – Prof. Alex Mintz, dean, Lauder School of Government, Diplomacy and Strategy

20 < IDC Spring 2010 FEATURES / Lauder School of Government, Diplomacy & Strategy

WHEN I ASK PROF. ALEX MINTZ, SCHOOL DEAN, WHERE IS THE BEST PLACE TO BEGIN, HE DOESN’T HESITATE TO RESPOND THAT “SO MUCH OF WHAT WE DO IS AROUND THE CORE GOAL OF IMPROVING ISRAEL’S GOVERNMENT AND PUBLIC SECTOR, SO LET’S START THERE.”

he sheer magnitude of programs, researches and initiatives Another high level program offered at the Lauder school is a Program for happening these days at the Lauder School of Government, Diplomats, whose 32 students this year include the ambassadors to Israel Diplomacy & Strategy is almost beyond belief. from Egypt, Columbia, Ghana and Peru; the US military and air attaché; T and the Russian consul. Participants get a chance to learn about Israeli Established just ten years ago by Ambassador Ronald Lauder, the school society, politics and economy, as well as Israel’s experience in dealing is committed to change, and with programs happening on so many levels, with counter-terrorism, from distinguished IDC speakers. There is also and with graduates of the school already out in the workforce, it is already the Herzliya Forum for Diplomacy, open to the public and featuring a seeing results. series of lectures by dignitaries, the ranks of whom have included the vice president of Colombia, foreign ministers of El Salvador, Lithuania and “As part of our vision of improving the public sector in Israel,” says Mintz, Serbia, the justice minister of France and several key ambassadors. “we are offering workshops in how to improve public policy and decision making in government, and we invite public dignitaries to come speak. Conferences and symposiums happen almost weekly, from the Over the last year alone, these included Israel's prime minister, Israel's internationally renowned Herzliya Conference, organized by the school’s defense minister, the country's foreign minister, former IDF chief of Staff, Institute for Policy and Strategy and whose purpose is to analyze and and opposition leader, to name just a few.” revitalize the nation’s security agenda; to the annual conference on

ACCORDING TO MINTZ, “STUDENT INITIATIVES ON SUCH SCALE ARE A TESTAMENT TO THE SPIRIT OF IDC, WHICH ALLOWS THEM TO TAKE AN IDEA FROM SCRATCH AND TAKE IT ALL THE WAY TO GREAT SUCCESS.”

A group photo of all the participants from the strategic tour in Jerusalem – 27 young journalists from 11 countries around the world. In the picture there is also the staff and Mr. Uri Goldflam, who guided the tour. LAUDER SCHOOL OF GOVERNMENT, DIPLOMACY & STRATEGY: CREATING A BETTER TOMORROW

IDC Spring 2010 > 21 FEATURES

Students of the Certificate Program of European Studies

ONE EXAMPLE OF THE PROACTIVE NATURE OF LAUDER SCHOOL STUDENTS IS THE DEAN’S FORUM FOR CURRENT AFFAIRS, OVERSEEN BY LIOR FADALON, A STUDENT IN THE MA PROGRAM. ONCE A MONTH, STUDENTS ORGANIZE SEMINARS OPEN TO THE PUBLIC, ON TOPICS SUCH AS MINORITIES IN ISRAEL, THE RIGHT VS. THE LEFT WING IN ISRAELI POLITICS AND THE END OF IDEOLOGY IN ISRAELI POLITICS.

counter-terrorism, organized by the school’s Institute for Counter- STUDENTS ON THE MOVE Terrorism. “Another exciting event this year was the environmental Perhaps one of the most positive signs that the school is creating a better conference organized by Dr. Isaac Berzin, which happened just prior to tomorrow is the placement of its graduates in important positions in the the international Climate Conference in Copenhagen,” adds Mintz, “and public sector and the surge of initiatives rising from the school’s student body. the various conferences held by our Center for European Studies, not to One example of the proactive nature of Lauder School students is the mention the smaller but highly significant symposiums, such as the one on Dean's Forum for Current Affairs, overseen by Lior Fadalon, a student in what the prime minister should do during his first 100 days in office; and the the MA program. Once a month, students organize seminars open to the one on the government’s role and responsibility in regards to Gush Katif.” public, on topics such as minorities in Israel, the right vs. the left wing in Israeli politics and the end of ideology in Israeli politics.

SIMULATION: IRAN - THE DAY AFTER “The students organize everything themselves,” says Fadalon. “What’s This past May, Mintz, along with students in an MA course he teaches, important is that it is an opportunity for them to raise the topics that “Middle East Simulation,” held a simulation entitled, “Iran - The Day interest them and to bring them to the highest level of Israeli decision After.” A follow-up to a simulation conducted several months ago at makers.” Harvard’s Kennedy School, the exercise envisioned the day after Iran acquires nuclear capabilities. “The main questions we asked were how will Each forum invites the panelists to discuss high level issues that concern the new Middle East balance look, how will security and foreign policy the majority of the public – such as Former Deputy Prime Minister Shaul options be affected, what about deterrence, and what will be the policy Mofaz, who laid out his new policy plan for the peace process. According options of the different regional and global players vis a vis Iran?” explains to Fadalon, “IDC gives these students a platform to raise difficult questions Mintz. The simulation featured many of the "best and brightest" in Israel, and to bring issues out of shadows and into the light.” including key policy makers, government figures and top academicians from Israel, and the results of the exercise along with the team’s subsequent policy recommendations will be submitted to the Israeli government. Prof. Yehezkel Dror, Amb. Daniel Kurtzer, Haim Assa, Maj. Gen. Res. Dan Halutz and opposition Leader Tzipi Livni participated in the concluding panel, which Mintz chaired.

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A picture of the participants in the opening evening of MICS - Media in Conflict Seminar

MEDIA IN CONFLICT SEMINAR (MICS) Another outstanding student initiative, now in its second year, is the Media “AS PART OF OUR VISION OF IMPROVING THE in Conflict Seminar (MICS), organized by IDC students who are fellows at StandwithUs – an international, non-profit Israel education organization PUBLIC SECTOR IN ISRAEL,” SAYS MINTZ, that trains students to become ambassadors for Israel. Initiated by Taly “WE ARE OFFERING WORKSHOPS IN HOW Gerber in her first year as a student at the Lauder School, the seminar explores international media coverage of conflicts, emphasizing Israel’s TO IMPROVE PUBLIC POLICY AND DECISION situation. Open to 25 participating journalists from Europe and elsewhere, MAKING IN GOVERNMENT, AND WE INVITE it enables members of the international media to experience Israel not from a distance, but up close, with the goal of improving public opinion. PUBLIC DIGNITARIES TO COME SPEAK. OVER THE LAST YEAR ALONE, THESE INCLUDED Participants in the seminar include journalists, editors, correspondents, and foreign correspondents from around the world, including countries ISRAEL'S PRIME MINISTER, ISRAEL'S DEFENSE with an anti-Israel stance. Last year’s seminar included media, journalists MINISTER, THE COUNTRY'S FOREIGN MINISTER, and broadcast reporters from Great Britain, Poland, Spain, Portugal, Italy, Germany, Belgium, Albania, Israel, and other countries. This year the FORMER IDF CHIEF OF STAFF, AND OPPOSITION roster will include participants from Asia and Africa as well. LEADER, TO NAME JUST A FEW.”

According to co-organizer Sharon Savariego, “We are teaching them how to cover conflicts in a balanced way, so not only will we have an army of repercussions of conflict coverage,’ ‘the use of military censorship’ and future media leaders, but a network of young professionals.” ‘conflict coverage by foreign correspondents,’ with case studies of conflicts from around the world. Adds Gerber: “This network will aspire to more balanced and objective media coverage of Israel as a result of their experiences here." Topics to be covered include ‘how to cover a terrorist attack,’ ‘psychological > IDC Spring 2010 > 23 FEATURES

The Lauder School Team, Sara Brown (mentor), Zoe Fruchter, Elliott Nahmias, Tali Farkas, Ariana Segal and Micha Staszewski, with a panel of experts from various UN agencies, the media, the Institute for State Effectiveness, the IRC and Columbia.

“THE LAUDER SCHOOL TEAM’S PROPOSAL WAS BY FAR THE MOST COMPREHENSIVE, AND THEIR PRESENTATION IMPRESSED THE SPIRIT ORGANIZERS, FELLOW STUDENTS AND EXPERT GUESTS.” - Sara Brown, a research and teaching assistant at Lauder and the SPIRIT team’s mentor Elliott Nahmias presenting along with teammates Zoe Fruchter, Micha Staszewski, Tali Farkas and Ariana Segal.

HIGH SPIRITS A student team from the Lauder School was one of eight international According to Mintz, “Student initiatives on such scale are a testament to teams selected to participate in this year’s SPIRIT Initiative Conference at the spirit of IDC, which allows them to take an idea from scratch and take the United Nations in New York. SPIRIT stands for “students participating it all the way to great success.” in resolving international tensions,” and its goal was to give students an opportunity to contribute to international peacemaking. According to Sara Brown, a research and teaching assistant at Lauder and the SPIRIT MASTERS IN GOVERNMENT team’s mentor, the Lauder School team’s proposal “was by far the most One of the school’s flagship programs is its MA in Government, currently comprehensive, and their presentation impressed the SPIRIT organizers, with 160 students, mostly from abroad. “I'm very proud of it,” says Mintz. fellow students and expert guests.” The five member team participated “The MA in Government is a leading program in Israel with graduates in personalized workshops with representatives from the Pakistani from Stanford, Columbia, NYU, Cornell, Oxford, Cambridge, Yale and government, the United Nations Department of Peacekeeping Operations, other top universities. Teaching at the program is like teaching at an Ivy USAID, UNESCO and others, and was asked to expand upon their proposal League school in the US - you enter and there are 30 students from the and submit it to the country director for United Nations Development world’s best universities. They come for three main reasons: The quality Programme (UNDP) operations in Afghanistan. “It's been a very inspiring of our instructors, the possibility to specialize in homeland security and and thought-provoking conference for the team,” says Brown. “You should diplomacy, and the opportunity to be in Israel. And the number and have seen them presenting. They blew everyone away.” quality of applicants continues to increase, even though the admissions criteria for our MA with Thesis program are the highest in Israel. As of These are only a sample of the many student-initiated events at Lauder, October 2010 we will be offering a cluster of courses in local government others including a Model UN, and Democracy Day. and in sustainability studies, so we are growing from strength to strength.”

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TIKVA PROGRAM IN POLITICAL LEADERSHIP that includes a partnership between IDC Herzliya, the Palestinian Al-Quds Now, alongside the esteemed Argov Fellows University in East Jerusalem and the Royal Scientific Society (RSS) in program, comes the new Tikvah Program in Amman, Jordan. The Center aims at building bridges between the Middle Political Leadership, offering 25 exceptional East and the European Union as well as at the promotion of understanding university students from across Israel between the Middle Eastern neighbors, and offers a Certificate Program a unique opportunity to engage in the in European Studies. Mintz is also proud of the several research groups serious study of politics. The program, delving into areas of Political Psychology, Israeli Politics and Public Policy, sponsored by the Tikvah Fund in New Terrorism Studies, International Relations and Applied Decision-making. York and hosted by the Lauder School, will be led by academic co-directors Dr. Alisa ALEX MINTZ: STAYING CONNECTED Rubin Peled of the Lauder School and Dr. After serving in the IDF during the Yom Kippur War in 1973, first in Peter Berkowitz of the Hoover Institute, the Golan Heights and then in Sinai, Alex Mintz went on to complete Stanford University. Asaf Tzachor (Argov his bachelor’s, master’s and doctorate degrees within six years. At age 28 Fellow, Class of 2009) will serve as the he became the youngest faculty member at Hebrew University’s Faculty Dr. Alisa Rubin Peled, program manager. Students will read of Social Sciences, and received tenure there at age 33. After teaching academic co-director of the fundamental texts in political thought for a number of years in the US at universities that include Yale and Tikva Program and senior with outstanding faculty from institutions Northwestern, he returned to Israel and was recruited by IDC to become a lecturer at the Lauder School in Israel and abroad and closely examine full professor at the Lauder School, and to establish its new MA program. political leadership with prominent men and women who shape Israeli public policy. This full scholarship, four- week program aims to educate the future leaders of Israel in the realms “IDC IS ON ITS WAY TO BECOMING THE BEST of political thought and political leadership. Its broader goal is to teach SCHOOL OF GOVERNMENT, POLITICAL SCIENCE students that study of the foundations of liberal democracy, proving public policy analysis, and informed reflection on the Jewish tradition and AND INTERNATIONAL RELATIONS IN ISRAEL AND Zionism, are interconnected and indispensable components of an adequate ONE OF THE BEST IN EUROPE, WITH TREMENDOUS understanding of the political condition of Israel and the Jewish people. SUPPORT FROM IDC’S ADMINISTRATION, INCLUDING PRESIDENT URIEL REICHMAN, PROVOST RAFI Confirmed faculty includes: Professor Yossi Shain (Tel Aviv University), MELNICK AND VICE PRESIDENT JONATHAN DAVIS.” Professor Yehezkel Dror (Emeritus, Hebrew University), Dr. Yoram Hazony - Alex Mintz, Dean (Shalem Center), Professor Dave Nachmias (IDC), Dr. Isaac Berzin (IDC), Dr. Daphne Richemond-Barak (IDC), Professor Michael Doran (New York University), Dr. Boaz Ganor (IDC), Professor Ruth Gavison (Hebrew University), Professor Amnon Rubinstein (IDC), Professor Efraim Karsh Mintz received many awards throughout his career, including the (King’s College, London), Professor Asa Kasher (Tel Aviv University), Rabbi International Studies Association’s Karl Deutsch Award, given to the Dr. Yehuda Mirsky (Jerusalem Van Leer Institute), Professor Avner De- scholar under 40, who has made the most important contribution to Shalit (Hebrew University), Professor Moshe Maor (Hebrew University), the scientific study of International Relations; and the association’s Professor Uriel Reichman (IDC), Professor Dan Ben-David (Tel Aviv Distinguished Scholar Award for the most important contribution to University), Dr. Dalia Fadila (Al-Qasemi Academic College of Education), the field of Foreign Policy Analysis. He serves on the editorial board of Shmuel Rosner (Jerusalem Post), Dr. Alex Yakobson (Hebrew University), seven journals in the US and Europe, as editor-in-chief of the prestigious and Dr. Bill Kristol (Founder and editor, The Weekly Standard). journal, Political Psychology, and as co-editor of a book series published by the University of Chicago Press: “Leadership and Decision-making in International Affairs.” QUALITY MAKES THE DIFFERENCE Lauder School alumni are finding that the doors to the world’s top Despite his many administrative and academic responsibilities, Mintz is universities are open to them. Many are currently studying in master’s determined to maintain his connection with the students, and the best way programs at Harvard, Yale, Oxford, Cambridge, the University of Chicago to do that is by teaching courses: “I teach a research seminar at the MA and Columbia, to name just a few. Those who have entered the workforce program, the Middle East Simulation workshop, a Foreign Policy seminar are also finding themselves highly sought after, with three in the Foreign and a decision-making workshop. I like to teach and to stay in contact with Ministry’s cadet’s course and others working in ministry positions, the students in the school, for two reasons, really. First because I think it’s Israel’s National Security Council, the Knesset Finance Committee and important to the students in the MA program to be able to complete their other prestigious locations. Graduates are aided by the Lauder School’s thesis proposal and research, and then to guide those who wish to continue internship program that helps place students in key positions. on to higher education in PhD programs. And second, I like to be in touch with students at BA level – they have fantastic initiatives and it makes me One of the reasons the school draws such a high caliber of students is very proud of them.” the unsurpassed level of the academic instructors. In the past year alone, Lauder School faculty signed contracts for 15 books with leading university Says Mintz, IDC is on its way to becoming the best school of government, presses. Three new faculty members this year, Dr. Assaf Efrat, Dr. Dima political science and international relations in Israel and one of the best in Adamsky and Dr. Assaf Moghadam, all have Harvard connections. Europe, with “There is tremendous support from IDC’s administration, including President Uriel Reichman, Provost Rafi Melnick and Vice Another one of the cornerstones of the school’s prestige is the vast amount President Jonathan Davis. Having taught at other leading schools in the of research taking place on subjects of global importance. Besides the world, I can say that it’s easier here to take a big idea and implement it. IPS, ICT and IREP already mentioned, there is the Global Research in The fact is that we work with the students - students are our partners in International Affairs (GLORIA) Center, headed up by the esteemed numerous projects and we benefit greatly from student representatives’ historian and analyst, Prof. Barry Rubin, which publishes at a prolific input and suggestions, which we try to incorporate into our programs.” rate and organizes conferences and seminars on areas of current focus in the Middle East and regarding Israeli Foreign Relations. There is also the - by Joy Pincus European Studies Center, headed by Amb. Avi Primor, a trilateral program

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THE TENTH ANNUAL HERZLIYA CONFERENCE “What the Future Could Look Like” 2010 Postcards from the Tenth Annual Herzliya Conference

Shimon Peres, president of the State of Israel (ctr) with Maj. Gen. (ret.) Danny Rothschild, chairman of the Herzliya Conference, and IDC President Prof. Uriel Reichman (r).

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“THE IRANIAN REGIME REPRESENTS THE EPITOME OF MORAL CORRUPTION, A SOURCE OF EVIL TO ALL WHO SEEK PEACE AND FREEDOM…WE MUST ENLIST THE ENTIRE WORLD AND ITS VALUES TO FIGHT IT… THIS SHOULD NOT BE THE MONOPOLY OF ISRAEL.”

- Shimon Peres, president of the State of Israel

The Prime Minister’s Address: Prime Minister Benjamin Netanyahu recalled Opposition Leader Tzipi Livni: Israel must enter negotiations to reach a two- that Ariel Sharon used the Herzliya Conference forum to signal Israel’s state solution as our uppermost interest. disengagement plan from Gaza. Here, Netanyahu unveiled an “engagement” plan – “Engagement with our heritage, with Zionism, with our future, here in the land of our ancestors.”

Was Theodore Herzl correct,” Professor Uriel Reichman posed the Benjamin Netanyahu spoke of the imperative of moving toward peace question, “when he said, ‘dreams and actions are not so far apart – with our neighbors along with the need for a greater engagement among for all human accomplishments began with a dream’? If so, the 150th all Israelis – “Engagement with our heritage, with Zionism, with our future, anniversary“ of Theodore Herzl’s birth this year compels us to ask how here in the land of our ancestors.” Jerusalem can be a force for world peace and humanity’s loftiest ideals in the spirit of Israel’s prophets.” No forum could be more appropriate for True to its track record of previous years, the tenth Herzliya Conference this question than the Herzliya Conference, IDC’s founding president made not just headlines, but history. This year, it occasioned the first ever submitted, in evaluating the State of Israel’s progress toward realizing the appearance and address by a Palestinian leader to an Israeli audience – visionary’s own dreams. Prime Minister of the Palestinian Authority, Dr. Salam Fayyad. Through the prism of the Herzliya Conference, one could indeed glimpse what Maj. Gen. (res.) Danny Rothschild, director of IDC Herzliya’s Institute for the future might look like: a direct encounter that gave expression to the Policy and Strategy, charted the four-day program, his first as chairman country’s deepest hopes for peaceful coexistence and prosperity. At the of the Herzliya Conference. The annual gathering draws the leading same time, discussions spared no illusions in dissecting current challenges figures of Israel’s political echelon and international figures alike to and the risks we take if they are left unmet. discuss issues that include the peace process, the state of the international economy, political shifts of power in an evolving global order, strategic Peace: from Prospects to Process? and military assessments, energy, the environment and climate change, as Israel’s top political leadership, international diplomats and scholars well as Israel’s pressing domestic concerns. The Prime Minister’s Address, weighed in on prospects for a viable solution to the Israeli-Palestinian at the Conference’s culmination, encompassed many of these themes, as conflict, contributing creative ideas as well as sharp differences of

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ON WORKING ‘BOTTOM-UP’: "THIS IS ABOUT GETTING READY FOR A STATE, NOT DECLARING ONE.” Dr. Salam Fayyad, prime minister of the Palestinian Authority

opinion. Most speakers advocated negotiations without delay in order to optimism: “The bottom-up approach has not yet worked. There can be no implement a two-state solution. Opposition leader Tzipi Livni (Kadima) state building while there is still settlement building.” called for immediate dialogue since the consequences of not reaching an agreement for a two-state solution or peace with Syria work against Israel’s In discussing the link between the economy and peace process, Sir Ronald interests. While Israel will not tolerate an adjacent terror-state, she said, the Cohen, chairman, The Portland Trust, spoke of the crucial need, and of international community would surely support Israel in defending its right steps being taken, to help the Palestinian Authority develop its private to keep its borders secure. Defense Minister Ehud Barak (Labor) stated that sector, “the sector which favors moderation over extremism.” Valerie only a peace agreement with our neighbors can guarantee Israel’s future Hoffenung, special representative for the Economic, Cultural, Commercial, as a Jewish, Zionist and democratic state. According to MK Shaul Mofaz Educational and Environmental Dimensions of the Middle East Peace (Kadima), we have a window of opportunity and must negotiate while Process, France, pointed to concrete examples of European-funded conditions are relatively calm. Dan Meridor, deputy prime minister and encouragement, such as a newly-opened industrial park in Bethlehem, minister for Intelligence and Atomic Energy (Likud), warned against the providing employment to Palestinian college graduates, both men and illusion of stability, against “normalizing the anomaly of the past 40 years.” women, as a means of countering the spread of radical Islam. She noted He, along with Uzi Arad, National Security advisor to the prime minister that none of the European collaborations could have been realized without and chairman, National Security Office of the Prime Minister’s Office, the help of Vice Prime Minister and Minister of Regional Cooperation pointed to two Israeli moves this year that were introduced as trust-building MK Sylvain Shalom, and Israel’s ministries of Defense, Infrastructure measures: the Bar-Ilan initiative and restraining settlement activity. and Foreign Affairs. Yaakov Peri, chairman of Mizrahi-Tfahot Bank and

Richard D. Heideman, chairman of the Ofer Nimrodi with Herzliya Conference chairman US-Israel relations: US Ambassador James International Board of the Herzliya Conference, Danny Rothschild. Cunningham (above) and panelists’ advice consults with the conference’s Micky Alter. foreshadowed events weeks later: Avoid surprises.

Working “Bottom-Up” former head of the Israel Security Agency, called for more such programs One method to help bring a Palestinian state into being, “bottom-up,” was – improving employment and economic conditions while also building 2010endorsed by many speakers, including Palestinian Prime Minister Salam trust. Sharon Kedmi, director general of the Ministry of Industry, Trade Fayyad himself. Working to build and improve civilian organizations and Employment, regretted that hopes for similar partnerships with encourages him, with “over 1,000 community development programs neighboring Arab countries have yet to pan out. for infrastructure and social services.” Fayyad described the process, “We have resolved to get ready for statehood and have embarked on the task Indeed, Senior Fellow for Middle Eastern Studies, Council of Foreign of capacity building…This is about getting ready for a state, not declaring Relations and former White House Advisor Elliot Abrams voiced hesitation one.” At the same time, he called on Israel to lift the siege on Gaza, stop regarding an imminent solution and pointed to the hurdle of intransigence security “incursions” into Palestinian territory, stop settlement activity, and among Palestinians and of Arab nations as a whole. “It is important and to recognize the need for a “viable” Palestinian state with East Jerusalem as right to involve the Arab states, to expect them to contribute to building its capital and unification between the West Bank and Gaza. Palestinian infrastructure and the building of a Palestinian state,” he noted, yet “almost no Arab leader has set foot into the West Bank. They think it Military experts such as Danny Rothschild and Maj. Gen. (res) Amos looks like Yemen. Obama … should be asking Arab states to contribute to Gilead, head, Political-Military Branch, Ministry of Defense, offered Palestinian institutions…and help the bottom-up process get actualized.” positive reports regarding the performance of PA security forces, driven Likewise, Danny Rothschild commented that only direct negotiations will in part by their “Hamastan” trauma in Gaza. However, Prof. Amb. Dan bring a peace agreement and that Palestinians won’t commit to sacrifices C. Kurtzer, Woodrow Wilson School, Princeton University and former on issues like Jerusalem and refugees without the support of Arab states. US ambassador to both Israel and Egypt, cautioned against unbridled Amos Gilead added that “as long as Hamas exists, no peace agreement can

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be made…the parties are committed to a two-state solution, all understand would be even harder for the US to win Arab trust” and serves no one’s the Iranian threat.” purpose. Deputy Foreign Minister Danny Ayalon’s recommendation: “Prevent any misunderstanding. Israel’s most important interest is that the Global Warming/Cooling Alliances US preserves its image and standing, which we would not do anything to While some conference sessions focused on the issue of climate change, endanger or compromise.” He emphasized, “The defining moment for the others examined shifts in global alliances as an outcome of recent changes Middle East is how the US handles Iran and here we’re on the same page.” in the administrations of both the United States and Israel. In the session Still Special? US-Israel Relations, panelists’ remarks foreshadowed Winning the Battle of the Narrative: Fighting events that made headlines just weeks later and whose effects continue Israel’s Delegitimation to reverberate in both countries and beyond. Strenuous claims attesting To many, challenges to Israel’s relations with its most important ally and to the relationship’s strength notwithstanding, panelists considered to its international standing speak to a deeper problem – that of double standards, the recent Goldstone Report a prime example. According to “IT IS CRUCIAL THAT WE HELP THE Deputy IDF Chief of Staff Benny Ganz, the report represents a “Trojan Horse” aimed at impeding Israel’s ability to defend itself. PALESTINIAN AUTHORITY DEVELOP Dr. Josef Joffe, publisher-editor of Die Zeit; Hoover Institute, Stanford ITS PRIVATE SECTOR, THE SECTOR University, framed the need for better strategic communications in terms of a problem that is endemic. Delegitimation of Israel, “like its older cousin WHICH FAVORS MODERATION OVER anti-Semitism,” cannot be changed by changing language, he said.The battle is for Israel’s very legitimacy, not simply its policies. Wondering why EXTREMISM.” Israel has not developed a better response rate to attacks that follow such - Sir Ronald Cohen, Chairman, The Portland Trust predictable repetitive patterns (Arab provocation leads to Israeli military response, which leads to photos of civilian casualties and international

Prudence and caution form the guiding principles of this Government’s The EU needs to present a united show of its shared values to face challenges policy. But in this part of the world, there is no replacement for power: such as terror and radicalism (l to r): Spanish Foreign Minister Miguel Uzi Arad, National Security advisor to the prime minister and chairman, Angel Moratinos with Martin Bartok, deputy prime minister and minister of National Security Office of the Prime Minister’s Office. Defense of the Czech Republic and Tommy Steiner, senior research fellow, IPS and Israel Atlantic Forum.

“IT IS IMPORTANT AND RIGHT TO EXPECT ARAB STATES TO 20102010CONTRIBUTE TO THE BUILDING OF A PALESTINIAN STATE, YET ALMOST NO ARAB LEADER HAS SET FOOT IN THE WEST BANK.” - Elliot Abrams, Council on Foreign Relations

what might prompt a crisis in US-Israel relations under the current outcry), he asked, “Why doesn’t Israel deliver the true photos the way composition of factors and what piece of advice to President Obama or it knows how to deliver smart bombs? There are no surprises. If NGOs Prime Minister Netanyahu might help avert one. The unanimous response: broadcast images of civilian casualties practically before they’ve happened, Avoid surprises. US Ambassador to Israel James Cunningham elaborated: why does it take Israel six to eight weeks to respond?” “Avoid surprises; try hard to be transparent about what you want and how you want to achieve it; and don’t talk through the press.” Al Moses, chair, Eyal Arad, chairman, Euro RSCG Israel Group, said that we must accept UN Watch, added, “Too often, the media, especially the Israeli media, the fact of the disproportionality of news coverage; we need somehow to use focus on the tiniest of items and create problems where they don’t exist.” it to our advantage. Both he and Ido Aharoni of Israel’s Ministry of Foreign Malcolm Hoenlein, executive vice chairman, Conference of Presidents of Affairs spoke about Israel’s recent rebranding campaign. Since we cannot build Major Jewish Organizations, summed up his suggestion as “No daylight,” relationships through factual arguments, the solution lies in communicating explaining that differences should be dealt with quietly. “If the Arabs, with our success, to “begin a celebration” that speaks of positive aspects, which all their belief in conspiracy theories, see that Israel can’t trust the US, it would appeal to prospective tourists and night-life connoisseurs alike.

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However, Martin Kace, president, Empax, stressed that if Israel has a Prime Minister’s Office, the Foreign Ministry and the IDF spokesman, with “brand” it must be grounded within its own context. We are known for no coordination between them. Josef Joffe noted the added problem of “the conflict” and therefore, our success is and must be related to it. His political leadership that speaks to its domestic audience and issues: “When examples of this “message in context,” included Krav Maga – a trendy form the prime minister plants trees in Ariel announcing that Israel is there to of martial arts first developed in the IDF, and Israel’s distinctly military stay, it confuses our external message.” Dr. Noam Lemelshtrich-Latar, hospital in Haiti: “Our military is our emblem and signifies how we founding dean, Sammy Ofer School of Communications, IDC Herzliya, cope with our reality.” Panelists acclaimed the recently published Start- spoke to the potency of new media in communications. An effective Up Nation by Dan Senor and Saul Singer, which tells the story of Israel’s campaign requires the involvement of NGOs and academic networks, but high-tech success as born of necessity that has bred a special blend of Government could be involved in cyber-advocacy, too. camaraderie and ingenuity. These examples are uniquely Israeli and stem from our unique circumstances, according to Kace. We did not seek these circumstances, but they identify us – let us have them identify the best in STUDENTS OF THE SAMMY OFER SCHOOL OF Israel as well as the problems. COMMUNICATIONS BROADCAST THE HERZLIYA CONFERENCE THROUGH SOCIAL NETWORKS The challenge to “win the battle of the narrative” is particularly grave in This year’s Herzliya Conference launched an initiative that turned talk into view of the well-funded, systematic and sophisticated anti-Israel campaign action in making Israel’s voice heard. Students of the Sammy Ofer School network based within regional hubs, as Gidi Grinstein, founder and of Communications’ Asper Institute for New Media Diplomacy operated president of the Reut Institute, traced in the Institute’s newly-released a communications center that broadcast Herzliya Conference speeches study, “The Challenge of Delegitimation to Israel’s National Security.” Ron and session sound bites on social networks,including “tweets” from the Prosor, Israel’s ambassador to the United Kingdom, agreed, pointing to conference presentations, uploading videos to You-Tube and posting Britain’s major information arteries to the world, from the BBC to the communal updates on Facebook. In addition to broadcasting clips from

Israel and the global economy: Prof. Stanley Fischer, Governor of Winning the battle of the narrative: (l to r) Josef Joffe, editor-publisher of the Bank of Israel: Israel emerged from the economic crisis relatively Die Zeit, Hoover Institute and Martin Kace, Empax. Joffe: Why doesn’t unscathed due to a vigorous and flexible financial system. Israel deliver the true photos the way it knows how to deliver smart bombs?

PRO-ACTIVE ADVOCACY: IDC STUDENTS POSTED VIDEOS AND BITES 2010FROM THE HERZLIYA CONFERENCE ON YOUTUBE, TWITTER AND FACEBOOK, IN AN INITIATIVE TO ADD MORE OF ISRAEL’S VOICE TO CYBERSPACE AND COUNTER DELEGITIMATION.

Financial Times. Information battles are waged on university campuses, Conference sessions, students produced other “unofficial” materials, such in major NGOs and Christian groups and now, in the cynical abuse of as behind the scenes interviews with selected speakers. international law. Branding is insufficient as a solution, according to Prosor; Israel’s diplomatic missions function as isolated outposts deprived Director of the Asper Institute and Dean of the Sammy Ofer School of of adequate supplies and ammunition. Communications Dr. Noam Lemelshtrich-Latar noted that the initiative aimed “to bring the issues discussed at the Herzliya Conference to the Lorna Fitzsimons, former MP and CEO of BICOM, stressed that the internet, enabling dialogue with different international audiences who are credibility of the messenger is what counts: We’ve made peace with Egypt important to Israel – a dialogue that nurtures involvement.” David Saranga, and Jordan; we want to make peace with the Palestinians. Yet Lior Chorev, of the Asper academic faculty, coordinated the venture and explained: founding partner, Euro RSCG Israel Group, noted that our opponents take “One of the goals of the project was to enhance messages emerging from advantage of the conflict’s asymmetrical nature to dominate the battle of the the Herzliya Conference and tap into the potential of social networks. We narrative, while our campaigns focus on apologetics. Furthermore, instead consider these conference products, now embedded in cyberspace for of one group charged with disseminating information, it is handled by the posterity, as an opening premiere in the building of a cyber-community

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of people who want to know more about what happens here.” To Sacha hegemony, promoting subversive jihadist elements as they have already Dratwa, a third year student majoring in Interactive Communications, been doing in Lebanon, Gaza, Yemen, Iraq, Sudan; and maintaining its the feedback was sensational. “We know of many instances where major domestic stranglehold on power within Iran. “Though much time has been news outlets in the conventional media as well as bloggers picked up Asper wasted on barren diplomatic activity, the process can still be stopped,” reports and spread them through publication and internet. We became a he said. Awareness within the free world does exist, and it will take an source of information to opinion makers, by-passing the regular PR system international coalition in order to prevent Iran’s nuclear armament. and going directly to the general public.” From here, the sky, in every sense, is the limit. Speakers were not optimistic in their overall projections. On a regional level, Maj. Gen. Benny Ganz presented a somber picture regarding IDC students take on a wide range of responsibilities at the Herzliya growing military threats against Israel. “The Syrians are strengthening Conference, assisting with a variety of logistics and organizational roles. their arsenal by purchasing long range weapons,” he stated, and accused For Samantha Horman, a first year student in Communications, working the Lebanese government of “allowing Iran’s proxy Hezbollah forces to at the Conference provided an opportunity to speak with the journalists she operate freely in their country,” forewarning, “We will hold them (the helped escort to cover their assignments and learn about their perspectives Lebanese government) responsible for any flare up” in the North. on political questions and Israel. A merit scholarship recipient, the Conference assignment counted toward her commitment to volunteer The overall conclusion was the unlikelihood that sanctions sufficient to activity in the community or on campus, and provided a unique perspective cripple Iran’s nuclear ambitions would ever be imposed; the only truly in the process: “It was exciting to be present and hear the president, prime potentially effective sanction would be some kind of naval blockade. minister and so many others, people one usually sees only on TV.” Otherwise, as discussed in a panel on the implications of a polynuclear Middle East, projecting that Iran goes nuclear and others in the region follow sends the message that a nuclear Iran is inevitable. Russian

Fighting radicalization: President Jose Maria Aznar, former Prime Minister of Spain, Pres. Foundation for IDF Deputy Chief of Staff Benny Ganz: The Social Studies and Analysis: If we do not unite in the common struggle against radical Islam, within the Goldstone report is a Trojan horse, aimed at next decade we will find ourselves visiting the Eiffel Mosque and not the Eiffel Tower harming Israel’s ability to defend itself.

Iran: Nuclear Capability and Radicalism as Threats to the Region – and Beyond “IT WAS EXCITING TO BE Iran – its nuclear program, galloping political influence in the region, 20102010spread of radical ideology abroad and enforcement of a brutal regime at PRESENT AND HEAR THE home through the Iranian Revolutionary Guard – formed a recurring topic in conference sessions. President Shimon Peres spoke forcefully about the PRESIDENT, PRIME MINISTER need to confront Iran as both a security issue and as a moral concern for the West, stating that the Iranian regime “represents the epitome of moral AND SO MANY OTHERS, PEOPLE corruption” and is a source of evil to all seeking peace and freedom. He implored, “Just as he, Ahmadinejad, represents a danger to the world and ONE USUALLY SEES ONLY ON TV.” all its values, we must enlist the entire world and its values to fight it. This - Samantha Horman a first year student in Communications should not be the monopoly of Israel.”

Defense Minister Ehud Barak called on the international community to Ambassador to Sweden Igor Nemerov, while stating “categorically” that institute sanctions against Iran, particularly in light of Iran’s successful Russia is by no means indifferent to Iran obtaining nuclear weapons, and satellite launch that week, while Uzi Arad, reiterating that ridding while remarking that sanctions are “a legitimate tool,” would not commit ourselves of the Iranian genocidal threat is of the highest priority, made a to his country’s support for this measure. veiled reference to activities underway. MK Lt. Gen. (res.) Moshe Yaalon, vice prime minister and minister for Strategic Affairs, outlined the three- When it comes to the US-Europe Trilateral Relationship and its Strategic fold threat that a nuclear-armed Iran would pose: a shift in world order Dimension, Gen. Klaus Neumann, former chairman of NATO, from the free world to being controlled by radical Islam; its seizing regional warned that Iran’s nuclear activity has all the markings of a military

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"WITH AMERICA STILL IN IRAQ, IRAN HAS NO DIRECT ACCESS TO SYRIA, BUT WHEN AMERICA LEAVES, SO WILL IRAN'S OBSTACLES TO TRANSPORT WEAPONS FREELY THROUGH IRAQ INTO SYRIA, LEBANON AND GAZA." - Brig. Gen. Yossi Kupferwasser, deputy dir. gen of the Ministry for Strategic Affairs

Baroness Pauline Neville-Jones, British Shadow Security minister, on Eli Hurwitz, chairman of Teva and Israeli radical indoctrination: I do not believe that there is such a thing as a Ambassador to the United Kingdom Ron Prosor. political wing of Hezbollah; Hezbollah is a terror movement.

program, not civilian. “A country pursuing nuclear energy for peaceful The current turmoil within Iran and Domestic Political Dynamics in purposes would not spend the $10 billion on uranium enrichment the Middle East drew a range of perspectives. Some, like Iranian-born necessary for military purposes.” NATO will need to use deterrent American author Roya Hakakian, believed that ultimately, the regime will measures since history teaches us that the only deterrence against nuclear not withstand the popular uprising and spoke of recent changes in Iran power is more nuclear power. Dr. Christian Schmidt, MdB, parliamentary as not incremental but “biblical.” The slogans of the Iranian opposition state secretary, Federal Ministry of Defense, Germany, and Ronald D. reflect their disgust with the regime and their determination to continue Asmus, executive director, Transatlantic Center and Strategic Planning, the fight. Prof. David Menashri, dean of Special Programs and head of German Marshall Fund of the US, noted that the US and Europe have been The Center for Iranian Studies at Tel Aviv University, noted that Iran is the working on a coordinated action plan to deal with this, thinking together only country in the region with a tradition of revolution for its own sake. with Israel on what security measures might prove effective in the event Today’s opposition demonstrates with their faces uncovered, not masked, that diplomatic efforts continue not to yield fruit. Lt. Gen. (ret.) Dennis as in Gaza. This regime has lost legitimacy in the eyes of the Iranian people, Cavin, vice president of Air and Missile Defense Strategic Initiatives, he said. “The Iranian people today ask where their hopes and dreams of Lockheed Martin, shared that US and Israel have made great progress to 1979 have gone. After 31 years, they are asking, is Islam the answer?” date in dealing with missile threats and that Lockheed’s anti missile defense systems can contribute to the Six Fleet’s readiness.

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Others, like Zvi Yehezkeli, Arab affairs correspondent for Channel 10 In the session addressing The Challenge of Radical Indoctrination, news, maintained that the Iranian Revolutionary Guard will stop at moderator Martin Kramer, senior fellow, Shalem Center and National nothing to retain power and that “the Middle East is sobering up from the Security Studies Program, Harvard, noted that Islamist incitement over dream of democratization…Change is incapable of taking place according the internet poses great challenges to governments of the Middle East as to Western dreams.” well as Europe. The Palestinian conflict has no bearing on the many other problems of the region, such as in Yemen or Afghanistan, he said, yet the Judith Miller, City Journal, pondered her years of observing the Middle combination of poverty with the large proportion of young people provides East, describing “a remarkably and often depressingly stable quality to fertile ground for the appeal of religious extremism. Baroness Pauline this region,” with “dynastic policies” (as in Egypt and Syria) – and joking Neville Jones, British Shadow Security minister, admitted “the great that over the years, “Hosni Mubarak has evolved into his natural role as amount of ignorance” surrounding the reality of radical indoctrination Pharaoh.” The only significant change was the 1979 revolution, she said and its spread in Britain. “One form of extremism leads to another and and added that Fayyad is doing what other Arabs wish they could do but in the end it is a battle of values. This is the biggest challenge, since it is

“OIL DEPENDENCY THREATENS ISRAEL AND THE ENTIRE WEST. ISRAEL CAN AND MUST SERVE AS A MODEL FOR THE WEST AND AS AN AGENT OF CHANGE.” - Dr. Uzi Landau, minister of Infrastructure

Climate Change: Nobel Laureate Prof. Thomas Schelling explained that Global realignments: Hon. Frank-Walter Steinmeier, Leader of the the challenge remains of how to help developing countries dispose of their Opposition, Germany and former Minister of Foreign Affairs, praised what CO2 in a way that does not cause more damage. Schelling suggested the he termed the shift in US foreign policy from zero-sum games to closer establishment of an assembly of leading nations to determine how to share cooperation in international policy-making. The threat of Iran’s nuclear the costs to help diminish emissions. policy is a menace to us all, he stated.

can’t. Dr. Israel Elad Altman, IPS senior research fellow, spoke of the our very values which they exploit in order to advance theirs.” She also changes awaiting Egypt with the inevitable post-Hosni Mubarak transition called for consistency, critiquing the government’s talks with Hezbollah: and predicted continuity as the most likely scenario. “I do not believe that there is such a thing as a political wing of Hezbollah; Hezbollah is a terror movement.” What America does will shape everything, according to Miller. She expressed concern regarding Pres. Obama’s “inclination toward skepticism Matthew Sinclair, research director of the Tax Payer’s Alliance, provided regarding American exceptionalism,” and that the US has not been active concrete evidence of incitement to violence in Palestinian state-sponsored enough in supporting the voices of dissidents. “You can’t solve the war media and the documentation that substantial portions of its budget on terrorism by calling it an ‘overseas contingency operation,’ commit to receive funding from the EU to the tune of millions of Euros each year. achieving a stable peace in Iraq while committing to withdraw the troops, The EU must demand accountability in return for funding, he said, and give a speech in Cairo while inviting the head of the Moslem Brotherhood claimed that the phenomenon exists within Britain as well, with public to meet with you without the knowledge of the president.” At the same funds allocated to groups suspected of promoting incitement or having time, Miller noted that while labeling himself the Un-Bush, Obama has ties to terror. adopted numerous policies of his predecessor.

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Student conducting a behind the scenes interview with Minister of Education Taking charge of media advocacy: Students of the Asper Institute for New Gideon Sa’ar. Media Diplomacy combated delegitimation through uploading Conference videos to YouTube and broadcasting bites of Conference content on Twitter and Facebook

America’s Role in the World: A Shift in Relative concern. In terms of America’s leadership, Nogami maintained that no one Power? but the US can provide collective public goods like security and stability. Moderator Josef Joffe, publisher-editor of Die Zeit; Hoover Institute, Stanford University, invited panelists to discuss the purported decline Hon. Ferenc Gyurcsány, former prime minister of Hungary, cautioned of the United States in the context of shifting global constellations and against complacency: In politics, as opposed to science, perception can the state of American exceptionalism. One prediction, according to Dr. become reality, so the perception of US decline can itself be dangerous. Richard N. Haass, president, Council on Foreign Relations, is that the US Igor Nemerov, Russian ambassador to Sweden, predicted that America will retain predominance in terms of its economic and military capacity. will be able to accomplish the goals symbolized by the Nobel Peace Prize Yet while its growth will continue in absolute terms, it will decline in through a new style of diplomacy and greater synchronization, ushering relative terms. Power will be more disbursed, with no ability for there to what he perceived as “systemic efforts to calibrate the matrix on interests be one clear leader, making it harder to organize collective responses, as vis à vis realities.” With respect to nuclear non-proliferation and Iran, he we saw recently at the Copenhagen summit. Moreover, he noted, today’s hoped to see a “constructive pragmatism.” challenges are posed not by strong states but by weak ones.

Amb. Yoshiji Nogami, president, Japan Institute of International Affairs, Prof. Shlomo Avineri, Hebrew University of Jerusalem and former director commented on the positive impression that President Obama left in Japan general of the Ministry of Foreign Affairs, perceived President Obama’s following his visit as “the first Pacific President.” He noted that the US election as bringing the potential to liberate the US from its perception of must deal with the triangular US-Japan-China relationship and added weakness under George W. Bush due to the hostility he evoked, but “we that China’s increased capability and determination to build a navy pose a still need liberation from Obama’s lofty rhetoric” as well as from his stated

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foreign policy goals, none of which has yielded fruit. He noted that Obama the Middle East. Kori Schake of the Hoover Institution attributed this to is “the first intellectual elected as president since Wilson,” and intellectuals, numerous factors, including Iraqis’ exhaustion, the activity of US forces while motivated by humanitarian impulses, are often “removed from and the progress of Iraqi security forces, which have prevented many high- reality.” In terms of the situation’s impact on Israel, Avineri suggested that level attacks. “The Iraqi politicians are starting to get it right…the military the perception of American decline leads to illusions on the Arab side that is stepping up and doing really well to protect their civilians.” On battles there is no need for compromises on their part. closer to home, Brig. Gen. Yossi Kupferwasser, dep. dir. general for the Ministry of Strategic Affairs, offered an Israeli point of view: The US is Europe’s Role on the World Stage engaged on one front in the fight against the jihadist regime against the Miguel Angel Moratinos, Spanish foreign minister, suggested that free world while Israel is engaged on two Iran-sponsored fronts, against during the initial period of Europe’s integration, when the emphasis was Hamas and Hezbollah. With America still in Iraq, Iran has no direct access on economic and social restructuring, European foreign policy was not to Syria, but when America leaves, so will Iran’s obstacles to transport a focus. He related that it was not until 1996 that a young diplomat, who weapons freely through Iraq into Syria, Lebanon and Gaza. “The only happened to be Moratinos himself, was posted as envoy to the Middle positive aspect of the Americans leaving is that we might see tension East. There has been much progress since then and Europe’s gradual entry between Iran and Syria as to who will take control of Iraq, but let’s not get into the complex Middle East peace process is a source of pride. With the into wishful thinking.”

“WE ARE KNOWN FOR ‘THE CONFLICT’ AND SO OUR SUCCESS IS AND MUST BE RELATED TO IT. MESSAGES IN CONTEXT INCLUDE ISRAEL’S DISTINCTLY MILITARY HOSPITAL IN HAITI, KRAV MAGA AND THE STORY OF ‘START-UP NATION’.” - Martin Kace, president, Empax

Teaching Jewish identity and heritage: (l to r) Prof. Yuli Tamir, Maj. Gen Anachronisms of international law: Prof. Amnon Rubinstein (at podium), (res.) Elazar Stern and Rabbi Aryeh Deri. Tamir: Prime Minister Netanyahu IDC: The law could not have predicted today’s wartime complexities or the may have made Israel’s identity as a Jewish state into the flagship of his Catch-22 absurdities of trying to fight terror. From left: Adv. Devorah Chen, foreign policy, yet we Israelis tend to evade the issue of what that represents. Prof. George Fletcher, Columbia and Dr. Boaz Ganor, Deputy Dean, Lauder School and Director of the Institute of Counter-Terrorism (ICT).

forthcoming Spanish presidency of the EU in 2010, the de facto recognition ...and the Anachronisms of International Law of our shared values and facing challenges such as terror, radicalism, Islamic The complexities of fighting terror assume new dimensions in the radicalism and implementing the UN Security Council’s resolutions on contemporary context, a subject explored in a panel which looked at Iran, is a high priority, a matter important for Israel as well as for moderate international law in matters of war. Moderator Devorah Chen, Devorah Arab states. Our goal, he stated, is the full normalization process between Chen Law Offices, noted that international law on warfare developed in the Israel and Mideast states. wake of two world wars. Since then, the world’s political map has changed as has warfare itself with the battlefield moving to civilian populations, Martin Bartok, deputy prime minister and minister of Defense of the supermarkets and buses. Offering a historical and philosophical Czech Republic agreed that the EU needs to present a united front in its perspective, Prof. George Fletcher, Cardozo Professor of Jurisprudence, position on the Middle East conflict in order to become as an influential Columbia Law School, explained that the laws of war were meant to player. Peace for the Middle East means peace and security for Europe and keep warring nations of both sides from sinking into brutality through America, thus the coordination of policies is important. recognizing the essential humanity of the other. Yet the laws “contain inherent pathologies when it comes to the distinction between combatants and non-combatants,” when in reality, “it is a fiction that only armies go to Contemporary Battlefields... war” and there is no clear line between the two. This is the source of our Discussions on military progress in the Arc of Instability (Pakistan, problems. Afghanistan and Iraq) noted positive developments, particularly in Iraq. “Violence has dramatically decreased and is at its lowest level yet,” Prof. Amnon Rubinstein, Radzyner School of Law, IDC Herzliya, according to Colin Kahl, US deputy assistant secretary of Defense for Israel Prize laureate and former minister of Education, reflected that

IDC Spring 2010 > 35 HERZLIYA CONFERENCE

Jewish and Israeli scholars played an active role in drafting the laws of war, and noted that while government spending has been cut from 52% to basing them on Jewish tenets such as the Ten Commandments. “What 44%, increases will be needed in order to deal with pressing social issues went wrong?” he asked, and pointed to factors that have subverted the laws’ and investment in infrastructures. While we have done remarkably well, noble aims, beginning with “human rights and international law being and shown much resilience in the face of security challenges and war, he hijacked by bodies with no values of neutrality or objectivity.” In addition, reflected, peace itself would bring innumerable economic benefits and no one could have foreseen the present situation, Rubinstein said. Non- make Israel more inviting for foreign investments. state actors are ineligible for sanction; laws take no note of asymmetrical warfare, terrorism or suicide bombings, human shields or acceptable The Economics of Energy measures for pre-empting terror attacks, despite “the entire Cold War The fight against radical Islam is inextricably linked to the issue of being based on pre-emption, deterrence.” Further, there is no hierarchy oil dependency, speakers agreed. MK Dr. Uzi Landau, minister of of human rights in the law, making illegal phone tapping equivalent in Infrastructure (Israel Beiteinu), compared oil dependency to an addiction, gravity to manslaughter. cautioning that “dependency threatens Israel and the entire West. Israel can and must serve as a model for the West and as an agent of change.” Dr. Boaz Ganor, deputy dean of the Lauder School of Government, James Woolsey, venture partner, VantagePoint Venture Partners and Diplomacy & Strategy and director of IDC Herzliya’s International Institute former director of the CIA, concurred, stressing the West’s strategic for Counter Terrorism (ICT), drove home the complexities of this catch-22 interest in loosening dependence on countries whose wholly oil-driven situation. Terror’s main objective is not to kill but to deliver a message to economies only perpetuate the totalitarian regimes which lead them. public opinion which, through a perverted logic, aims to gain legitimacy for Gal Luft, executive director, Institute for the Analysis of Global Security, its political cause. He noted the maddening absurdity: terrorism compels noted that oil enjoys a complete monopoly on the transportation sector the attacked to take action, but with terrorists operating from within civilian and “whoever controls transportation controls the world economy. Only populations, any tactic risks striking civilians, which heightens the terrorists’ through applied research and technology – together with political action legitimacy. Referring to this as “a reverse asymmetry,” he explained that in – can we win this war.” this David and Goliath confrontation, “Goliath is shackled and unable to strike the source of terror with sufficient force.” Prof. Eugene Kandel, head, National Economic Council, Prime Minister’s Office, called for a long-term – ten-year – commitment to enable Israel to

“WHEN IT COMES TO FIGHTING CRIME AND PROTECTING PERSONAL SAFETY, ONE NEEDS TO PUT POLITICS ASIDE, EVEN IN TIGHT BUDGETARY TIMES…. THERE IS NO SUCH THING AS TOO MANY SURVEILLANCE

CAMERAS.” Oudi Recanati, head of IDC Board of Directors, Vice President of External Relations and Head of Raphel Recanati International School Jonanthan - NYPD Commissioner Raymond Walter Kelly Davis and Prof. Jerry Wind of the Wharton School of Business, one of IDC’s forefathers

Economic Recovery and Recurrent Challenges pursue this issue and not get bogged down in annual government budget Dr. Dominique Strauss-Kahn, managing director of the International deliberations. He and Landau agreed that the amount needed to help wean Monetary Fund, brought both good news and bad in addressing the Israel of its dependency is relatively small – some $100 million – and that Conference’s opening session. “The recovery is coming sooner and faster Israel could sustain it. Moreover, this would act as even greater incentive than expected and the IMF has revised its projection for 2010, but it is to push Israeli industry and R&D that would put it to the forefront of all still fragile. Public demand is strong but private demand is weak, developments in this burgeoning field. Other sessions discussed the use with unemployment continuing to rise.” Prof. Stanley Fischer, governor of fuel sources such as natural gas, nuclear energy and electricity. To of the Bank of Israel, and hailed by Prof. Uriel Reichman for his role in Gideon Tadmor, general director, Delek Energy, the dramatic increase in navigating Israel through the global economic crisis relatively unscathed, our use of natural gas is revolutionary, bringing immense benefits to the praised Strauss-Cohen for his “rehabilitation” of the IMF. environment as well as providing important sources of energy.

Fischer stated that Israel emerged from the crisis due to having entered in a relatively strong position, its balanced budget policy, positive cash flow Israel – Domestic Issues and Strategic and banks in good shape – and, of critical importance, a strong, flexible Implications financial system, which responded well to lowering of interest rates. At Israel’s pressing domestic issues were the focus of conference sessions on the same time, Fischer cautioned that our recovery from the crisis is still topics that included the country’s system of governance, education, the fragile and real challenges remain, such as the newly unemployed.Fischer elderly, growing social gaps between rich and poor, immigration, Israel’s expressed hope that Israel will join the OECD within the coming months Arab minority and personal security in the wake of increasing violence as

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Dr. Fayyad addresses the Herzliya Conference.

IDC Herzliya’s Provost Prof. Rafi Melnick’s presentation of the Herzliya Not just headlines, but history. (l to r) Danny Rothschild, Palestinian Prime Indices quantifies elements of Israel’s national resilience in economic, social Minister Dr. Salam Fayyad and Prof. Uriel Reichman. and political spheres. Israel is closing the gap with OECD countries, but still falls far from the average.

“THE SLOGANS OF THE IRANIAN OPPOSITION REFLECT THEIR DISGUST WITH THE REGIME AND THEIR DETERMINATION TO CONTINUE THE FIGHT. RECENT CHANGES ARE NOT INCREMENTAL

BUT OF BIBLICAL PROPORTIONS.” - Iranian-born American author Roya Hakakian.

well as home front readiness in the event of missile or terror attacks and yet government response is stilted: while it raises welfare payments, it also natural disasters. raises costs of basic necessities – with the example of a 25% increase in the price of water. MK Gideon Sa’ar, minister of Education (Likud), outlined the tools and technologies needed to meet the challenges in preparing the next generation Immigration Minister Sofa Landver (Israel Beiteinu) acclaimed Russian for the 21st century. The social welfare and wellbeing of our society holds immigrants’ overwhelmingly positive impact on Israeli society and the equal if not greater importance than military security, according to Isaac economy, enriching the ranks of scientists, lawmakers, athletes and Herzog, minister for Labor and Welfare (Labor). Reflecting upon the musicians although challenges inevitably remain. Gaps between Israeli society that Herzl envisioned, Herzog pointed to Israel’s regrettably poor Jews and Arabs, on the other hand, were cited as a greater threat to Israeli standing in relation to other members of the OECD in terms of poverty society than Iran, according to Minister for Minority Affairs MK and social gaps. We have seen a resulting rise in alienation and violence, Avishai Braverman (Labor). Until this situation is corrected, the

IDC Spring 2010 > 37 HERZLIYA CONFERENCE

market will continue to lose tens of billions annually, according to Ayman the backbone of our resources. MK Maj. Gen. (res.) Matan Vilnai, deputy Saif, director of the Israeli Economic Development Authority for the minister of Defense, reflected upon the considerable progress on Home Minority Sector in the Prime Minister’s Office. Dov Lautman, chairman Front preparedness since the Second Lebanon War, when we realized of the Advisory Committee for Investment in the Arab Sector, stated that that there was no clear definition of responsibility for the Home Front. in order to address these obstacles, public and private sector must join It is not easy, he noted, to practice preparedness without playing on the in developing infrastructures and draw investors. MK Dr. Ahmed Tibi, already stretched nerves of the Israeli public. These exercises aren’t meant deputy speaker of the Knesset (Raam Ta’al), added that Arabs comprise to frighten the public, but form an integral part of building preparedness. 20% of Israel’s population with only 6% employed in the public sector and even fewer at very senior levels or at the upper levels of commerce and In a novel session within the setting of the Herzliya Conference, Teaching finance. Jewish Identity and Heritage, Prof. Yael (Yuli) Tamir, former minister of Education, noted that Prime Minister Netanyahu may have made Israel’s Police Commissioner David (Dudu) Cohen pointed to advances in identity as a Jewish state into the flagship of his foreign policy, yet “we fighting crime and public corruption, which threatens democratic society Israelis tend to evade the issue of what the term represents.” Jewish content itself. Citing vigorous collaboration with the State Attorney General as part is presented differently within three separate school systems (secular state of the progress, “organized crime bosses no longer strut like peacocks.” schools, religious state schools and ultra-Orthodox), with no opportunity NYPD Commissioner Raymond Walter Kelly noted that when it comes for young people of different groups to meet and learn about the others’ to fighting crime, increased police presence in troubled neighborhoods interpretations and experience of Jewishness. Maj. Gen. (res.) Elazar brings visible results in seeing crime rates decrease. One needs to “put Stern, CEO Genesis Foundation, and Rabbi Aryeh Deri agreed with the politics aside when it comes to protecting personal safety, even in tight idea of dialogue between the groups (once children have passed the early budgetary times.” A staunch proponent of surveillance cameras and other formative period), both maintaining that in fact their own communities technologies, which he called, “an excellent tool,” Kelly proposed that “there are less insular and far more knowledgeable of the secular lifestyle than is no such thing as too many cameras.” Dir. General of the Ministry for vice versa. To Stern, the essence of discussion rests on the difference in Internal Security Hagai Peleg, meanwhile, called for a change in current each group’s respective areas of ignorance. Deri agreed with the notion governance, which would allow for a comprehensive national approach to of promoting a common denominator of Jewish literacy; the question fighting crime, with the collaboration of all relevant factors; and Rachel remains determining just what those basic points are. Sharvit, deputy executive director of Rehabilitation, Ministry of Welfare, called for increased budgets for treatment programs alongside increased What the Future Could Look Like: A Plea for law enforcement measures. Israel’s “Silent Majority” In the face of the many struggles which Israel faces on all fronts, the In discussing civil preparedness on the Home Front, Brig. Gen. (res.) challenges to realize Theodore Herzl’s dream are immense. Prof. Uriel Dr. Ariel Heimann, general director, Davidson Institute of Science Reichman called upon Israel’s “silent Zionist majority” – who labor, create, Education, Weizmann Institute of Science, stated the need for advanced pay taxes and fulfill their military and national service – “to assume their warning systems and reinforcing structures in the event of earthquakes. rightful place in determining the country’s character, vision and future, Gidi Grinstein, president and founder, Reut Institute, underlined that a rather than being sacrificed to short-term political and coalition concerns.” population’s resilience is an outcome of productive collaboration between This critical step will do wonders to set the country in the right direction, government institutions, civilian society and its private organizations. he argued, that envisioned by Herzl, toward attaining the future of which Without the fruitful interplay of all these elements, we risk a breakdown we dream, a future of peace with our neighbors and among ourselves. in confidence between citizens and the regional authorities. Volunteer organizations, NGOs and community centers are the key players and form - by Jennifer Roskies

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"MAY THE SILENT ZIONIST MAJORITY…ASSUME THEIR RIGHTFUL PLACE IN DETERMINING THE COUNTRY'S CHARACTER, VISION AND FUTURE, RATHER THAN BEING SACRIFICED TO SHORT-TERM POLITICAL AND COALITIONAL CONCERNS." - Prof. Uriel Reichman, founding president, IDC Herzliya

For complete video coverage of the Conference, visit wWw.herzliyaconference.org

IDC Spring 2010 > 39

HOT OFF THE PRESS ACADEMIC NEWS

A sampling of the exciting and varied academic news of IDC Herzliya – much of which is global in nature, highlighting that IDC Herzliya is a truly international research university.

Dr. Eric Zimmerman, IDC Academic Secretary

Prof. Rafi Melnick, IDC Provost

SCHOOLS, CENTERS AND PROGRAMS NEWS

NEW SCHOOL OF ECONOMICS OPENS SCHOOL OF SUSTAINABILITY FOUNDED AT IDC BY ISRAEL CORP., ICL & ORL

IDC Herzliya will offer a new area of sustainability studies as part of the MBA and MA in Government programs. Today’s growing economy Economics cannot be sustained without a broader perspective that addresses concerns over the future availability of energy, clean water, air, food and much more. Such an understanding presents both opportunities and risks for The School of Economics, recently accredited by the Council for Higher the business sector and requires policy makers to adopt new approaches Education, will open its doors in October 2010 to its first undergraduate that balance the goals of progress and growth with environmental needs. students. The school is attracting top faculty from abroad, combined with leading IDC Herzliya faculty from its various schools, and has developed The sustainability cluster of courses will be the first step as part of a broader an innovative three-year program to study national and global economics. sustainability program to be offered in the coming years in the School of Graduates of the program will be well suited to continue towards graduate Sustainability, founded by Israel Corp., ICL & ORL. The academic cluster study in global top-tier institutions. Intensive econometric study will well will prepare MBA students for global entrepreneurship in clean tech position graduates for corporate or research employment. markets and for business leadership in this complicated environment. The program will provide MA government students with tools and a global In light of the high demand for Economics Studies, and in the spirit of perspective to deal with the future challenges of reconciling environmental IDC Herzliya, a unique curriculum was developed by Prof. Rafi Melnick considerations in growing societies. in a thorough and comprehensive way, which relates to economic policy and critical developments affecting the economy in recent years. Along with a thorough study of economic theories, the program offers students practical tools for integration into the labor market at the end of their RADZYNER SCHOOL OF LAW studies. Students who want to apply for the program will be required to meet rigorous academic demands alongside personal interviews, in order to prevent the phenomenon of dropping out after the first year that is widely spread in different economic programs in other academic institutions in Israel.

According to Professor Uriel Reichman, president and founder of IDC Prof. Yishai Beer appointed Dean of the Radzyner School of Law, Herzliya, the opening of the School of Economics is another step towards as of the academic year of 2010-2011. establishing IDC as Israel’s leading academic institution in the fields of Prof. Beer holds a BA from Hebrew University and an MA from the social sciences. IDC considers the combination of theory and practice as London School of Economics. He earned his PhD from the Hebrew a central objective, with the aim to improve Israel’s ability to achieve its University of Jerusalem and was admitted to the Israel Bar in 1985. Prof. social and economic objectives. The new program will encourage research Beer joined the law faculty at Hebrew University in 1986 and his main field in different fields which will contribute to achieving these goals. of interest is taxation of financial products and nonprofit organizations. He

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was a visiting scholar at Harvard Law School in 1990-92 and he is visiting NEW SCHOOL OF PSYCHOLOGY currently at NYU Law School.

Prof. Beer serves also as a major general in the IDF. Beer’s military career began when he was drafted in 1974 and joined the paratroopers’ brigade. He took part in the 1976 rescue operation in Entebbe which freed Israeli hostages held in Uganda by Palestinian terrorists. He completed his mandatory service in the IDF in 1978 and continued to serve in Events the reserves, rising through the ranks and combat commands until December 30, 2009 -- Conference on Training the Mind – Mindfulness, commanding a paratrooper’s brigade (as a colonel) in 1995 and the Edom Brain, and Behavior Keynote Lecturer: Professor Richard Davidson, division (as a brigadier general) in 2000. He also was then commander University of Wisconsin, Madison of the IDF’s brigade commander’s course. In May 2002 he joined the IDF’s general staff when he was appointed president of the Israeli Military December 31 - January 3 - Mindfulness-Training Retreat for Court of Appeals and promoted to major general. In 2007 he was made Scientists and Mental Health Professionals Corps (3-5 divisions) commander and also serves as commander of the IDF’s division commander From November to May -- Monthly Lectures by IDC course. faculty on Psychology and Movies -- Movies as a Tool for Increasing Self-Awareness (in collaboration with Prof. Uriel Reichman, president Herzliya Cinemateque) of IDC Herzliya welcomed the appointment, and added, “Certainly the appointment of Prof. Beer will contribute to the development of the Radzyner School of Law and will enrich the IDC Herzliya’s academic activities and leadership values.” LAUDER SCHOOL OF GOVERNMENT, DIPLOMACY & STRATEGY

JEAN-PICTET COMPETITION The IDC Herzliya team won the Jean-Pictet competition in International Humanitarian Law, the world’s most prestigious competition in international humanitarian law (IHL). Danielle Brown, of the Lauder School of Government, Diplomacy & Strategy, and Jonathan Braverman and Uri Feldman of the Radzyner School of Law, represented IDC Herzliya The two-day SPIRIT Initiative Conference was a huge success for the Lauder in the competition which took place this year in Quebec, Canada and School Team. Their proposal was by far the most comprehensive and their lasted for a week, during which 45 teams of students from all over the presentation impressed the SPIRIT organizers, fellow students and expert world competed against each other. guests. The Lauder School Team participated in personalized workshops with representatives from the Pakistani government, International Rescue During the competition (March 2010) the teams participated in several Committee, United Nations Development Program, the United Nations simulations which reflected the most complex and cutting edge issues Department of Peacekeeping Operations, USAID, media, the Institute for within IHL, such as asymmetric conflicts and cyber warfare. Much like in State Effectiveness, UNESCO and others. real life, the teams were required to come up with the appropriate legal and diplomatic answers with accordance to their roles within each simulation. The professional response to the proposal was overwhelmingly positive and they have been asked to expand upon the proposal and submit it to In the final event, the IDC team defeated the qualified teams of NYU and the country director for UNDP operations in Afghanistan. It’s been a very University of Montreal, and this is the first time that a team from Israel has inspiring and thought-provoking conference for the team. So much so that ever made it to the finals, and won. the USAID guest expert encouraged each of them to apply for positions in Afghanistan...! Following their impressive performance in the final event, the IDC team received a five minute standing ovation from the audience, including rival The students attended the UN 16th Commemoration of the Rwanda teams from Iran, Lebanon and Jordan. This is the first year IDC Herzliya Genocide, met with staff at Israel’s Mission to the UN, and with Ambassador participated in the national competition followed by the prestigious Gasana from Rwanda’s Mission to the UN. international competition. Preparations for the contest lasted six months and were under the supervision of Daphné Richmond-Barak and the team’s coach Ido Rosenzweig.

The IDC Herzliya victory was written about in the NYU Law Center press release and website.

IDC Spring 2010 > 41 HOT OFF THE PRESS ACADEMIC NEWS

INSTITUTE FOR POLICY AND INSTITUTE FOR STRATEGY (IPS) COUNTER TERRORISM (ICT)

IPS Institute for Policy and Strategy

On February 9th 2010, Danny Rothschild addressed a conference at the Rishon-Le-Zion College of Marshall Center Students Visit ICT for a Special Management on “The Nature of Peace Process,” Counter-Terrorism Course together with Brendan Duddy, a key actor in the A special delegation of 73 senior military, government Northern Ireland peace process. and law-enforcement officials in the field of counterterrorism and security from 48 different countries Following the Herzliya Conference, General came to Israel as part of a special Marshall Center Rothschild met with a number of foreign officials course between March 7th and March 10th. The Major General th George C. Marshall European Center for Security (ret.) (Aluf) Daniel and Ambassadors. On February 14 2010, he held a Dr. Boaz Ganor, Studies, Program on Terrorism and Security Studies Rothschild meeting with the German Foreign Minister and the Director German Ambassador in Israel in order to discuss based in Garmisch, Germany, is a German-American future cooperation. In the same week, he met with the Ambassador of organization working to strengthen security cooperation between North Panama in Israel. On February 24th 2010, General Rothschild met with American, European and Asian countries at the international level, the Ambassador of Jordan in Israel in order to discuss future cooperation. especially in the field of defense and security. The program included lectures and briefings from Deputy Prime Minister and Minister of From March 9th-12th 2010, General Rothschild addressed a conference on Strategic Affairs, Lt. Gen. (Ret.) Moshe Yaalon, Deputy Minister of Foreign the Europe-Israel relations in The Hague, together with the Foreign Affairs Affairs, MK Daniel Ayalon, Former Head of the Israel Security Agency and Minister of the Netherlands and the Secretary- General of NATO. Former Minister of Public Security MK Avi Dichter, Former Head of the Mossad and Chairman of ICT’s Board of Directors Mr. Shabtai Shavit, ICT On March 23rd, together with Tommy Steiner, IPS senior research fellow, Founder and Executive Director Dr. Boaz Ganor, ICT Deputy Director Dr. General Rothschild welcomed the new Australian Ambassador, Andrea Eitan Azani, Director of the Defense Ministry Diplomatic-Security Branch Faulkner, introduced the work of the IPS and discussed future possible Maj. Gen. Amos Gilad, Divisional Commander of the Tel Aviv Division in cooperation. the Israeli Police Maj. Gen. Shahar Ayalon and ICT Senior Researchers Col. (Res.) Lior Lotan and Col. (Res.)Yoni Fighel.

SHMUEL BAR In addition to these lectures, participants conducted a field trip study to Israel that included visits to the Israeli National Police and the Israeli In January 2010, Shmuel Bar traveled to the US. He held a Army, sites in the Golan Heights regions as well as in the cities of Sderot briefing on Iran at the US National Intelligence Council. and Jerusalem. He met with Pentagon officials and discussed the subject of Iran and proliferation in the Middle-East. Special Lecture Tour in the United States He also gave a lecture to senior officials at the Hudson The International Institute for Counter Terrorism (ICT) Institute. and Counter-Terrorism Solutions (CTS) Ltd., the In February, Dr. Bar visited the United States again and consulting and training arm of ICT, conducted a special Dr. Smuel Bar briefed US officials and experts at the National Defense lecture tour in the United States, titled “Combating University, the Counter Terrorism Center at West Point, International Terrorism: The Developing Threat of and the FBI Terrorist Screening Center. Terrorist Organizations” from February 7-17, 2010. The workshops were designed for security agencies (e.g. the On March 2nd, Dr. Bar gave a briefing to foreign journalists in Israel on the Department of Homeland Security and the Department of Justice), law subject of Iran at Mishkenot Sha’ananim. enforcement agencies, first responders, decision makers, international and local business corporations, heads of security departments, universities On a visit to Japan, Dr. Bar met, on March 31st, with officials of the Ministry (e.g. Princeton University) and journalists (e.g. the Wall Street Journal and of Foreign Affairs in Tokyo. the New York Times). Our experts traveled to New York and Washington, D.C. in an effort to improve the understanding of global terrorism and its ramifications, and to achieve international cooperation in the fight against this growing and fundamental threat.

Meeting of the International Counter-Terrorism Academic Community (ICTAC) The International Counter-Terrorism Academic Community (ICTAC) is an international association of institutions, experts and researchers in fields related to the study of terrorism and counterterrorism founded in 2003 by Dr. Boaz Ganor, Executive Director of the ICT. Between March 4th and March 6th 2010, The Centre for High Studies for Combating Terrorism

42 < IDC Spring 2010 HOT OFF THE PRESS ACADEMIC NEWS

and Political Violence (Ce.AS) hosted the 4th ICTAC conference at the Second: that both Universidad Rey Juan Carlos and The Institute for University Campus “Selva dei Pini” in the city of Pomezia, organized Counter Terrorism consider that agreements between universities of in cooperation with the ICT. The conference’s goal was to expand and different countries are essential to their mutual interest in establishing strengthen the international reach of ICTAC. The new membership of relationships aimed at fostering educational development and research ICTAC includes henceforth 14 institutes and think-tanks and 9 individual capability in their common fields of endeavor. researchers from five continents. Third: that it is the wish of both institutions to sign an agreement which The new organizational framework, based on a new constitution, consists acts as a framework in which to carry out joint activities concerned with of a president, Dr. Boaz Ganor (ICT, Israel), an executive director, Senator the development of program and projects specifically in those fields agreed Maurizio Calvi (CeAS, Italy), an academic director, Prof. Fernando Reinares to be of mutual interest. (Elcano Royal Institute for International and Strategic Studies – Madrid) ICT holds similar agreements with the Institute for National Security and a five member Executive Committee: Prof. Arie Krunglaski (National and Counterterrorism at Syracuse University and with the International Consortium for the Study of Terrorism and Responses to Terrorism Centre for Political Violence and Terrorism Research at the Centre of the (START), University of Maryland, USA), Prof. Robert Friedmann S. Rajaratnam School of International Studies, Nanyang Technological (Georgia International Law Enforcement Exchange, USA), Prof. William University in Singapore. Banks (The Institute for National Security and Counterterrorism at Syracuse University, USA), Dr. Anne Mandeville (Centre de Droit Pénal International et d’Analyse des Conflits, Université de Toulouse I, France) and Prof. Dragan Simeunovic (Centre for Security Studies and Terrorism MA Guest-Lecture Series in Counter-Terrorism Research, Belgrade University, Serbia). As the Deputy Dean of the Lauder School of Government, Diplomacy and Strategy and the head of the Masters Program in Counter-Terrorism The conference was attended also by representatives of two United Nations and Homeland Security at the Interdisciplinary Center (IDC) - Herzliya, organizations, Dr. David Scharia, Legal Officer in the Counter Terrorism Dr. Boaz Ganor launched a lecture series to present and discuss the many Executive Directorate (CTED) of the United Nations Security Council and challenges and dilemmas concerning terrorism and counter-terrorism, Dott. Alberto D’Alessandro, UNICRI Liaison Representative to the Council aimed at enriching the knowledge and understanding of graduate students of Europe. The conference was saluted by high level Italian officials. ICTAC in this program. As part of this framework, MA students from IDC had the will open a head office at the Campus of Pomezia, and Dr. Alfredo D’Ascoli opportunity to attend lectures of: Graziano will be the coordinator of this office. CeAS, with the cooperation • Mr. Michael Kraft (Former Senior Advisor, United States Department of of ICTAC members will publish an annual Global Terrorism Report to be States, Office of the Counter-Terrorism Coordinator) on The Evolution widely disseminated to national and international political entities and to of United States Counter-Terrorism Policy the public. • Prof. Ofira Seliktar (Head of the intelligence section of the Association of Middle East & African Studies) on Terrorism as a Complex Deception The conference served for some 30 world leading experts that participated System: The Case of the Islamists during the Oslo Peace Process at the meeting as a broad exchange of views and presentations on the • Prof. Ron Hassner (Assistant professor in the Department of Political situation of terrorism on the global, regional (Europe, Middle East, Africa, Science at the University of Berkeley, California and co-director of the Balkans, South America, Caucasus) and local levels (China, Afghanistan, Berkeley’s Religion, Politics and Globalization Program) on War on Israel, South Africa ahead of the forthcoming World Soccer Cup). Sacred Ground • Prof. Claude Berrebi (Core Member, Network of the Economic The discussions also covered specific issues such as new international Analysis of Terrorism and Anti-Terror Policies (NEAT), The European laws in the asymmetric wars and the concept of proportionality; the Commission & Economics, RAND Corporation) on The Economic Cost fight against incitement to terrorism, extremism and intolerance, the of Harboring Terrorism de-radicalization process in Saudi Arabia, hologramatic terrorism, • Prof. Rohan Gunaratna (Head of the International Centre for Political presentations of the CTED Global Implementation Survey 2009 Report Violence and Terrorism Research) on The New Face of Al Qaeda and UNICRI’s activities. CTAC is open to other institutional and individual • Mr. Shmuel Sasson (Former Director of Security, EL Al Airlines) on the members with a recognized professional record n the field of terrorism and Trends in Aerial Terrorism counter-terrorism research and will be glad to positively respond to such • Prof. Rafi Eldor (Professor of Finance, Arison School of Business, IDC applications. & Academic Director, The Rich Center for Trading and Research in Financial Markets, IDC) on The Economic Impact of Terrorism • MK Avi Dichter (Former Minister of Public Security, Former Head of the Israel Security Agency) on Contending Suicide Attacks Collaboration Agreement Between Universidad Rey Juan Carlos • Dr. Assaf Moghadam (Assistant Professor and Senior Associate, and the International Institute for Counter-Terrorism (ICT) at the Combating Terrorism Center at West Point & Associate, Belfer Center Interdisciplinary Center (IDC), Herzliya for Science and International Affairs, Harvard University) on Fault Lines On February 17th 2010, Prof. Pedro Gonzales – Trevijano, Rector of the of Global Jihad: Fissures within and around Al Qaeda Rey Juan Carlos University and Dr. Boaz Ganor, ICT Executive Director • Prof. Asa Kasher (Laura Schwarz-Kipp Chair In Professional Ethics and signed a collaboration framework agreement. The agreement puts forward Philosophy of Practice) on Ethical issues in Fighting Terrorism: General the following: Theory and Israeli Experience

First: that both universities express their desire to meet the scientific and technical challenges that society demands, with their mutual commitment to the continuing improvement of the quality of teaching, research and services.

IDC Spring 2010 > 43 HOT OFF THE PRESS ACADEMIC NEWS

ARISON SCHOOL OF BUSINESS THE ROTHSCHILD CAESAREA CENTER FOR CAPITAL MARKETS AND RISK MANAGEMENT

Rothschild Caesarea Center for Capital Markets & Risk Management

Prof. Yair Tauman appointed dean of the Arison School of Business First Public Discussion Regarding the Recommendations of Prof. Tauman holds undergraduate and graduate the Hodak Commission degrees with honors in Mathematics from the Hebrew The Rothschild Caesarea Center held a first public discussion on the University in Jerusalem and a Ph.D. in Game Theory recommendations of the Hodak Commission that was set up to determine from the Hebrew University. He published studies, benchmarks for the conduct of institutions upon their putting up credit numerous books and articles and won prestigious by means of bonds to companies raising money. Attorney David Hodak, international awards in his field of research. Professor the Head of the Commission and a senior partner at Gross, Klinhandler, Prof. Yair Tauman Tauman was a guest lecturer at leading universities Hodak, Greenberg, Halevi and Co., presented the conclusions and the worldwide, including Northwestern, the London School recommendations of the Commission and the representatives of the of Economics, Stanford and others. In 2007 he was elected as a member of various sectors of the economy responded to the recommendations. the Council of the Game Theory Society, and serves as the director of the Center for Game Theory in Economics, State University of New York at Those participating in the discussion were, inter alia: Stony Brook. • Attorney David Efrati – deputy chairman, Council of Governors Rothschild Caesarea Foundation (a donor to the Rothschild Caesarea Prof. Uriel Reichman congratulated Prof. Yair Tauman Center and a donor to other IDC Herzliya projects) on taking office as dean of the Arison School of • Prof Rafi Melnick, Vice President of Academic Affairs, IDC Herzliya Business, noting that “Prof. Tauman replaces Prof. • Prof. Jacob Boudoukh, Rothschild Caesarea Center, the Arison School Elazar Berkovitch, who successfully served as the of Business Administration, IDC Herzliya school dean for 4 years and will continue to teach as • Auditor Aryeh Peretz, Deputy Director of Capital Markets, Insurance a faculty member at the school.” and Savings, the Ministry of Finance • Attorney David Hodek, Head of the Commission and a senior partner at Prof. Elazar Berkovitch Gross, Klinhandler, Hodek, Greenberg, Halevi and Co. • Dr. Yossi Bechar, Chairman of Discount Bank and Chairman of the Rothschild Caesarea Center Advisory Committee • Guy Rolnik, Editor in Chief and founder of The Marker • Attorney Davida Lachman Messer, the former deputy to the Government Legal Council and an advisor to the Commission • Yoni Tal, VP Investment Division Manager, Menorah Mivtachim • Attorney Oded Eran, Senior Partner at Goldfarb, Levy, Meiri and Co. Law Firm • Anat Levin, a member of the Commission and VP, Manager of the Investments Division of the Migdal Group

Academic Course on the Subject: The Bond Market and its Derivatives, Prof Yaacov Bodoch, January – February 2009 For all those who thought that professionalism, understanding and sophistication, as well as emotions and uncertainty, are the domain of the stock market alone, the bond market proved during the course of the past year just how much this market can cough up surprises. Currently, the lion’s share of the portfolios of the institutional investors in Israel consists of government and corporate bonds and their derivatives. Over the next few years, assets from the global markets will be added to the local portfolios, markets in which sophisticated investors will be able to achieve high yields, of course while taking risks. In-depth and sophisticated understanding, with the intelligent use of analytical and hedging tools, will become a necessity.

With the objective of developing an in-depth understanding of the manner of costing and the risk factors in investments of this type, Prof. Yaacov Bodoch conducted, for the fifth year running, an advanced and comprehensive course with the participation of investment and risk managers in the field of bonds and their derivatives, who are active in the banking and insurance industries and in the private sector.

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Course for Directors and Office Bearers, January 2010 The 2010 Forecast for Local and Global Capital Markets, The Rothschild Caesarea Center for Capital Markets and Risk Management, November 2009 together with the Executive Education Unit at IDC Herzliya held, for the During the past year we witnessed the collapse of banks and the world second time, a Course for Directors and Office Bearers. The course is aimed spiraling into a recession. Although, in contrast, it appears that the stock at imparting, to managers, knowledge and tools necessary to take decisions exchanges around the world have made headway of an increase in indexes in the field of jurisprudence, accounting and the financial markets. by internalizing future profitability.

The course dealt with three main topics: With the objective of providing tools for the analysis of processes and to Jurisprudence: The crucial legal aspects for office bearers were reviewed take strategic investment decisions prior to the next year of activity, the through the presentation of the main and actual legal issues in the Israeli Rothschild Caesarea Center held a seminar on the subject of, “The 2010 market, with emphasis placed on the scope of responsibility imposed on Forecast for Local and Global Capital Markets.” During the seminar, Directors and senior office bearers. aspects of the local market, the global market and the reciprocity between them were analyzed, and questions on a number of critical planes were Accounting: Dealt with the analysis of financial statements and the new raised for analysis of the situation: method of reporting – IFRS, value remarks and crucial emphasis when approving the financial statements. Were the increases too rapid? Will the economic recovery also be so rapid, or slow? Is the interest rate, which is close to zero all over the world, causing Capital Market: Dealt with the structure of the capital market, various a bubble in the financial and real estate sectors? Can the Israeli economy financial tools, project evaluation, detecting and management of risks and extract itself from the recession faster than the world economies? Which the analysis of management incentives. sector will lead the increase in indexes? At which point of the business cycle are we currently located? Is the trend of the dollar on the path to The course was held during the course of January 2010 and during this global weakening and what is the future of the Shekel to Dollar rate of period, the top experts from the hands-on sector and the academia in exchange? Is the “worst of it all” indeed behind us? Israel lectured, including:

Adv. David Efrati, Deputy Chairman, Council of Dr. Yossi Bechar, Chairman of Discount Bank Adv. David Hodek, Head of the Commission and Governors Rothschild Caesarea Foundation and Chairman of the Rothschild Caesarea Center a senior partner at Gross, Klinhandler, Hodek, Advisory Committee Greenberg, Halevi and Co. • • Prof. Uriel Procaccia, head of the LL.M. program at the Radzyner School Prof. Rafi Melnik, vice president for Academic Affairs, IDC Herzliya of Law, IDC Herzliya • Prof. Zvi Eckstein, deputy governor of the Bank of Israel • Prof. Amir Barnea, the dean and founder of the Arison School of • Mr. Guy Rolnik, The Marker Business Administration, IDC Herzliya • Prof. Omer Moav, head of the Advisory Forum to the Minister of • Prof Oded Sarig, the Arison School of Business Administration, IDC Finance in economic and social matters Herzliya • Ms. Ayelet Nir, head economist, I.B.I. Investment House • Dr. Ali Bukspan, the Radzyner School of Law, IDC Herzliya • Mr. Gad Proper, CEO of Osem International • Prof. Amir Licht, dean of the Radzyner School of Law, IDC Herzliya • Bilal Hafeez, managing director and global head of FX Strategy, Deutsch • Prof. Rafi Eldor, academic manager, the Caesarea Center for Capital Bank Markets and Risk Management and the Financial Specialization Center • Joe McDevitt, managing director and CEO of Pimco Europe at the Arison School of Business Administration, IDC Herzliya • Auditor Shlomi Shuv, the manager of the Accounting Program, the Arison School of Business Administration, IDC Herzliya, and an IFRS consultant

IDC Spring 2010 > 45 HOT OFF THE PRESS ACADEMIC NEWS

Zell Entrepreneurship Program

Zell hosted their alumni at an alumni event in In that spirit Zell ventures help Zell ventures out. January. Sir Ronald Cohen was the keynote speaker. Walyou, a blog started during the program (Zell They enjoyed a nice turnout of about 70 alumni. 6 - 2007) as the first stage of a venture in consumer electronics recommendations, eventually got seed Ms. Yael Tiano, a Zell graduate, joined the program funding and has developed an incredible following as its coordinator this past fall. with 1.15 million page views last month. Walyou was where Wibiya, another Zell venture (Zell 7 - As we near the end of the academic year, and on the 2008), got its start, implementing a generic toolbar eve of their annual study trip to the US, the students for bloggers as a pilot. Wibiya bootstrapped until of the Zell Entrepreneurship Program have been its angel investment from Yossi Vardi, and has hard at work on their ventures. now finished a round of $2 million. They have Prof. Uriel Reichman, President of IDC Herzliya incredible traction and to date are implemented in In Chicago, the students will be taking a specially discussing the many achievements of the Zell over 30,000 blogs and are serving over 30 million Program with Program founder, Business tailored entrepreneurship track at the University of toolbars daily! This year, one of the ventures will Entrepreneur Mr. Sam Zell. Chicago’s Booth School of Business and meeting be offering its video compilation technology on the Sam Zell. In New York City they will be visiting companies in diverse Wibiya toolbar after running a pilot with Walyou as of May 1st. industries, including Goldman Sachs, BBDO and Estee Lauder, and presenting their ventures before the business community there. Another example of the power of the Zell network is LabPixies and Tel Aviv Angels. LabPixies was founded by Oded Poncz (Zell 2 - 2003), Ran Ben- The ‘Zellots’, as coined by the father of the VC industry in Israel and one of Yair, Ehud Graff and Nir Tzemah. LabPixies creates quality interactive the Zell Entrepreneurship Workshop guest speakers this year, Ed Mlavski, applications (called “Gadgets” or “Widgets”) for the personalized web. They have been presenting their ventures before panels of entrepreneurs, have just closed the sale of the company to Google for an estimated $25 investors and business professionals all year. One venture has secured million in Google’s first investment in an Israeli company! The company financing, another is running a pilot, a few are seeking programmers and was backed financially before its sale by Tel Aviv Angels, an investment several are about ready to start raising funds. group started by Zell graduate Yaron Carni (Zell 2 - 2003) and Mark Gerson, a long time supporter of the program.

Zell students in New York, on the annual Zell trip to the States, where students visit companies in a variety of corporate settings and have the opportunity to present their ventures to Friends of the Zell program in the NY business community.

One amazing resource for the students has been Zell alumni themselves. It is perhaps only fitting that at this year’s fall alumni event, the Zell alumni The students participated in an applied team dynamics workshop at sea also launched the Zell Alumni Network platform for connection and offered by Odyssey, a company founded by Eli Zilberman (Zell 4-2005). networking online. Sir Ronald Cohen was the keynote speaker and the Kevin Baxpheler (Zell 3 - 2004) is a mentor for one of the teams. Zell turnout was great. alumni Shay Cohen and Rom Kshuk (Zell 5 - 2006) have come to speak about their Green Coffee venture as part of the Entrepreneurship Workshop, as did Ilan Lapidot (Zell 5 - 2006). Alumni are also invited to take part in the panel presentations and many alumni have met the teams in ad hoc sessions. In addition, Yael Tiano (Zell 8 - 2009) joined the program leadership as program coordinator.

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EFI ARAZI SCHOOL OF COMPUTER agreement with the sketch and text labels; these are found by searching SCIENCE the Internet. Although online image search generates many inappropriate results, the system is able to automatically select suitable photographs to generate a high quality composition, using a filtering scheme to exclude undesirable images. They also provide a novel image blending algorithm to allow seamless image composition. Each blending result is given a numeric score, allowing us to find an optimal combination of discovered images. Picture Application Technology Experimental results show the method is very successful; the researchers also evaluate the system using the results from two user studies. The 7th Vision Day, sponsored in part by General Motors -Advanced Technical Center (Israel) was held on campus on December 13, 2009. SAMMY OFER SCHOOL OF Two paper abstracts are presented here as a taste of what was discussed: Piecewise-Consistent Color Mappings of Images Acquired under Various COMMUNICATIONS Conditions, by Sefy Kagarlitsky, Yael Moses, Yacov Hel-Or – IDC Herzliya The Media Innovation Lab - miLAB

The Media Innovation Lab at IDC Herzliya (miLAB) is a research and prototyping lab that explores the future of media and technology. This year students both from Computer Science and Communications were set to explore several domains including – How can technology and media help teens to exercise more, How to make family members feel closer, How to enrich our Dr. Oren Zuckerman outdoor life with rich media, etc.

The program is filled with activities all year round which are an essential part of the creation process. For example there was a hands-on workshop in December that emphasized that innovation can only grow from collaboration and trial. Industrial design students from HIT in Holon (Institute of technology) were invited, and in 2 days, a total of 8 hours, collaborative groups invented numerous ideas inspired by the dreidel for Hanukah.

Many applications in computer vision require comparisons between two Later in the semester students met the lab mentors in a thorough feedback images of the same scene. Comparison applications usually assume that meeting in Microsoft. Our students are lucky to have the opportunity to corresponding regions in the two images have similar colors. However, this learn firsthand from well experienced people who later personally mentor assumption is not always true. One way to deal with this problem is to their projects, all voluntarily. Mentors vary from art teachers to VC’s, to apply a color mapping to one of the images. The researchers address the CTO’s to Entrepreneurs, and contribute a lot to the lab as they become part challenge of computing color mappings between pairs of images acquired of our lab culture. under different acquisition conditions, and possibly by different cameras. For images taken from different viewpoints, the proposed method Mentors are gladly invited to take part in our lab activities. For example in overcomes the lack of pixel correspondence. For images taken under early April there was an Arduino workshop (A set of sensors and a simple different illumination, they show that no single color mapping exists, microcontroller board that enables physical interaction) for students and they address and solve a new problem of computing a minimal set of and mentors alike. This workshop marks the beginning of more physical piecewise color mappings. When both viewpoint and illumination vary, the interaction lab projects. method can only handle planar regions of the scene. In this case, the scene planar regions are simultaneously co-segmented in the two images, and At the end of May, miLAB invited students from nearby high schools piecewise color mappings for these regions are calculated. The researchers to celebrate “Scratch Day” in a 2 hour Scratch workshop. Scratch is a demonstrated applications of the proposed method for each of these cases. programming language invented in MIT’s media lab (USA) that makes it easy to create one’s own interactive stories, animations, games, music, The researchers, an international team including: Arik Shamir, Tao Chen, and art and share his/her creations on the web. The ISOC-IL (The Israeli Ming-Ming Cheng, Shi-Min Hu, Ping Tan – IDC, Tsinghua University, internet association) is supporting the lab in the effort of translating the University of Singapore, present a system that composes a realistic picture site and programming language into Hebrew thus strengthening the from a simple freehand sketch annotated with text labels. The composed Scratch Israeli online community. picture is generated by seamlessly stitching several photographs in

IDC Spring 2010 > 47 HOT OFF THE PRESS ACADEMIC NEWS

The Media Innovation Lab (milab) at IDC’s School of Communications • AVL took part in the first ever immersive journalism project, and recently received a MAGNET grant to research if and how social behavior its immersive journalism manifesto was accepted as an academic of online video viewers can support the design & implementation of new publication to the Presence journal; this is a project led by Nonny de caching algorithms and new monetization models. The research is led by la Pena from the Annenberg School of Journalism in the University of Dr. Oren Zuckerman in collaboration with Dr. Gali Einav, and is based on South California, and a few colleagues from the University of Barcelona. log analysis of online participation patterns.

Advanced Virtuality Lab The Research Center for Internet Psychology (CIP) http://www.idc.communications/avl Events There are a lot of exciting developments in the On December 22, 2009 the Center hosted Professor Advanced Virtuality Lab of the Sammy Ofer School of Steven L. Goldman from Lehigh University in the Communications http://avl.idc.ac.il. In January 2010 USA. He spoke on the implications of information we started a large 4-year European Union project technologies for human well-being. called BEAMING. This is a collaboration project among several EU universities and some industry On May 26, the Center hosted Prof. Sheizaf Rafaeli partners. While people use mediated technologies from Haifa University. He spoke on the influences of Dr. Doron Friedman to communicate, such as phone, emails, instant online games. messaging, video conferencing, and more, there are Dr. Yair Amichai- still a few things we’d all rather do face to face. Why? We have some ideas, Hamburger and based on these ideas we are aiming at designing the next generation of telepresence systems, based on the state-of-the-art in fields including virtual Research Grants reality, augmented reality, and robotics. The AVL team is in charge of a work The Center recently received two grants, one from the Second Authority package responsible for delivering a “better than being there” experience. If for a comparative work on new media, and one from the Danish Ministry all works well, by 2013 (or a little later..) we can all skip these annoying travels of Science, for financing a Comparative Informatics Workshop: Towards a to work meetings in remote boring places, and focus on traveling for holidays Systematic Global Study of Information and Communication Technologies. and fun places only! Partners include: • Ravi Vatrapu, Copenhagen Business School, Denmark Other AVL news: • Bonnie Nardi, University of California, Irvine, USA • Dr. Beatrice Hasler joined as a PostDoctoral fellow. Beatrice graduated • Scott Robertson, University of Hawaii at Manoa, USA in media psychology from the University of Zurich, and is probably the • Zhengjie Liu, Dalian Maritime University, China first ever post-doc in Israel from Lichtenstein. Beatrice has been awarded • Pradeep Yammiyavar, Indian Institute of Technology-Guwahati, India lucrative research grants from the Swiss National Foundation and from • Yair Amichai-Hamburger, Interdisciplinary Center (IDC) Herzliya, the European Union. Israel

• More recently there were two more additions to the team: Dr. Boris Oicherman who is a psycho-physics specialist and Dr. Dan Drai who is a mathematician and an applied philosopher, recently specializing in understanding the Internet.

THE GROWING STATURE OF IDC AND ITS FACULTY APPOINTMENTS AND PROMOTIONS

The following faculty members were recently promoted: The World at IDC’s Doorstep Prof. Arik Shamir (Computer Science) to rank of Associate Professor A significant number of foreign academic delegations continue to visit us. Dr. Anat Bremler-Barr (Computer Science) to Seniority status The list includes top-notch global institutions of higher education that have Dr. Guy Doron (Psychology) to rank of Senior Lecturer come to IDC to learn of our unique model of higher education and to forge Dr. Gurit Birnbaum (Psychology) to Seniority status concrete agreements with us. The list includes: Dr. Keren Eyal (Communications) to rank of Senior Lecturer • Israeli-Lithuanian Academic Forum & Lithuanian Minister of Foreign Prof. Eyal Bialogorsky (Business) to Seniority status Affairs (organized by GLORIA) • Prof. Steve Malter, Olin Business School, WUSTL • Presentation of scholarship opportunities by the Chamber of Commerce GLOBAL PARTNERSHIPS of Milan for foreign graduate students In recent months, IDC Herzliya has signed a few important bilateral • Visit of students from the Olin Business School, WUSTL agreements with leading international institutions of higher education. • IDC Herzliya-Universidad Rey Juan Carlos Agreement (Madrid) These include: • Kazakhstan Deputy Ambassador Mr. Erik Yakubayev Universidad Rey Juan Carlos, Spain • Université Libre de Bruxelles (ULB), • Colleagues from Croatia, Bulgaria and the Czech Republic Belgium • Kaunas Vytautas Magnus University, Lithuania • St. Francis Xavier University, Canada

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STUDENT EXCHANGES

Exchange Students at IDC 2009-2010: IDC Herzliya students are this year journeying to: This year, exchange students from the following institutions are spending • University of Ottawa, Canada • Sabanci University, Turkey • Hong a semester at IDC Herzliya: • NALSAR, India • University of Ottawa, Kong University • Duke University, USA • Tsinghua University, China Canada • Hong Kong University • Duke University, USA • The • SMU, Singapore • Pompeu Fabra, Spain • Charles University, Prague • Wharton School, USA • SMU, Singapore • Groupe ESC Lille, France • George Mason University, USA Sabanci University, Turkey • Emory University, USA

COMPETITIVE RESEARCH FUNDING IDC Herzliya continues to make great progress this year with grant TIME IN MENTAL ACTIVITY: THEORETICAL, BEHAVIORAL, submissions and newly funded projects. Competitive grants have recently BIOIMAGING AND CLINICAL PERSPECTIVES (TIMELY) been received from the Israel Science Foundation, ORT, General Motors, Prof. Dan Zakay (New School of Psychology) Microsoft, Amdocs, the Ministry of Defense, the US–Israel Binational Time is an essential dimension in human’s life. In our Science Foundation, the Ministry of Industry, the Jewish Agency, The western society time is one of the crucial factors which Israel Internet Association and the European Commission. determine our lifestyle. Despite the importance of time in general and of psychological time in particular, its Research in the Spotlight: To give a sense of the varied research exact nature is still not well understood. Questions like: undertaken at IDC Herzliya, in this issue we spotlight a few recent what are the cues which are responsible for the perception competitive research grants secured by IDC Herzliya researchers from Prof. Dan Zakay of time and what are the brain mechanisms which are European funding agencies. involved in this process, are still waiting for answers. In order to cope with these issues, a group of scientists from several European countries, SUBJECTIVE KNOWLEDGE AND CONSUMER CHOICE including Israel, developed a research program which was submitted as Dr. Liat Hadar (New School of Psychology) an e-Cost project to the EU institutes for funding. This e-Cost project was Consumer knowledge of product category has been one of six projects (out of many) which were lately approved and funded. extensively investigated in consumer research. The nature of an e-Cost project is that the funding is used for meetings, Researchers frequently distinguish between objective workshops and conferences aimed at developing cooperation between knowledge, accurate product-related information scientists who are researching the topic. Israel has two members in this stored in memory, such as product-related terminology e-Cost project: Professor Joseph Glickshon from Bar-Ilan University and or relevant attributes, and subjective knowledge that Professor Dan Zakay from the New School of Psychology at IDC Herzliya. Dr. Liat Hadar reflects what individuals believe that they know. Past The kick-off meeting will be held at the end of April and in this meeting the research on consumer knowledge suffers from two major plan of the project will be decided. drawbacks. First, it examined the impact of consumer knowledge on product information search and learning. It is yet to be examined whether TRANSFORMING AUDIENCES, TRANSFORMING SOCIETIES consumer knowledge may affect choice regardless of relevant information Prof. Hanna Adoni and Dr. Yair Amichai-Hamburger stored in memory. Second, the methods that have been employed were (Sammy Ofer School of Communications) lacking. They were based on biased self-reports of subjective knowledge The multi-partner COST Action (www.cost.esf. or used objective knowledge manipulations that have potentially affected org) will coordinate research efforts into the key participants’ available cognitive resources as well. This research program transformations of European audiences within a is designed to fill in these important theoretical and methodological gaps. changing media and communication environment, First, it will examine the direct impact of subjective knowledge on basic identifying their complex interrelationships with choice processes, such as choice conflict or choice over time, and the Prof. Hanna Adoni the social, cultural and political areas of European mechanisms that underlie these effects. Indications for such direct effects societies. The Action will offer a perspective which would imply that feeling of knowing may have a direct impact on choice, is different from that of conventional ICT-focused which may be dissociated from what consumers actually know about audience research, by (a) bringing together experts the available choice options. Second, it will use novel manipulations of who study a wide range of media, ‘old’ mass media subjective knowledge that ensure the credibility of the research findings included, to understand how these relate to each and may also be used outside the lab, in real consumer settings. other and to everyday life, and (b) paying equal attention to audience-focused issues (especially media The research program is expected to have important practical implications. interpretations and mediated experiences) and user- For example, it may suggest that employees may be more likely to save focused issues (both adoption and use of technologies). more for retirement when their existing knowledge of retirement saving Dr. Yair Amichai- Hamburger The Action will be of benefit to the scientific and is emphasized than when they participate in financial education seminars. education communities, to media, communication

IDC Spring 2010 > 49 HOT OFF THE PRESS ACADEMIC NEWS

and ICT industries and professionals, to policy-makers and regulatory of the President, the New School of Psychology and the Lauder School bodies, and to media-oriented NGOs and citizen initiatives. of Government, Diplomacy & Strategy. The Student Union also played a key role in organizing the day’s activities. Among the speakers at the symposium were Prof. Uriel Reichman, Minister Yitzchak Herzog, Rabbi SYMPOSIUM ON TOLERANCE Shay Piron, Ms. Ayala Katz, MK Nitzan Horwitz, Former MK Yael Dayan, In the wake of the murder of our student, Nir Katz, this past Judge Michel Cheshin, Prof. Shlomo Avineri, Dr. Amit Kamah, and IDC summer in a Tel Aviv social club for gay adolescents, on Herzliya faculty members – Prof. Amnon Rubinstein, Prof. Yoran Shachar, December 1st, IDC Herzliya held a half-day well-attended Dr. Gilad Hershberger and Dr. Tamar Saguy. academic symposium on Tolerance; Against Violence, followed by a moving memorial service run by the students of IDC Herzliya. Coordinated by the Office of the Academic Secretary, the symposium was co-developed by the Office

ARGOV FELLOWS PROGRAM IN LEADERSHIP AND DIPLOMACY

Celebrating the First Four Years graduates have been accepted to and are studying at some of the leading Dr. Alisa Rubin Peled, Academic Director graduate institutions in the world, including Yale, Georgetown, Oxford, Cambridge and the London School of Economics. Next year, the program The goal of the Argov Fellows Program is to select and will have 100 graduates and an increasingly active alumni network. We will prepare 20 of IDC’s most exceptional students in celebrate the achievements of the first four years of the Argov program at their final year of studies at the Lauder School of the annual closing ceremony to be held on May 24, with founding donor Government for future leadership positions for Gidi Argov in attendance as our guest of honor. Israel and the Jewish people. Through a year-long interdisciplinary curriculum, the program seeks to give its students the knowledge, tools, communications WHERE THEY ARE TODAY—ACHIEVEMENTS OF THE skills and critical thinking abilities which will help ARGOV ALUMNI Dr. Alisa Rubin Peled them work towards meeting the many challenges that Israel faces in today’s complex global environment. • Amit Ashkenazy (Class of 2008)—current Koret-Milken Fellow working in the Ministry of Transportation in the The Argov program, conducted entirely in English, public transportation department. Amit was recently combines theoretical academic courses with practical admitted to Yale University (with a scholarship) for the workshops to develop concrete skills such as M.A. program in environmental studies. negotiations and communications. The courses are taught exclusively to Argov fellows by leading academic and professional experts from Israel • Shiri Fein (Class of 2009)—currently serving as a legal and around the world. The students participate in intern at Israel’s National Security Council, Shiri is also the Gideon Argov, son of study tours to Europe, the United States and across newly elected chairperson of the Argov Alumni Network. the late Ambassador Israel. Throughout the year, the students have the Shlomo Argov opportunity to meet exceptional individuals who have obtained leadership positions in a wide range of fields and benefit • Yaniv Jamber (Class of 2009)—recently accepted to the from in-depth discussions with them about their lives and career paths. M.A. program in international economics and finance The fellows also participate in community service projects and social at Brandeis University in Boston. Yaniv is IDC’s first events during the entire year. The program concludes with the public Fulbright Scholar. presentation of capstone group policy projects in which the fellows propose their solutions to pressing problems that Israel faces. The Argov program’s guiding philosophy is that the ideas the students encounter during the • Tal Kita (Class of 2008)–-currently serving as the CEO fellowship year will continue to influence and inspire them as they embark of Lev Chash, a non-profit organization to help the needy upon their careers; moreover, the Argov Alumni Network keeps the community in northern Israel. Tal was formerly the graduates connected to each other and focused on the program’s mission. director of the international program for KIVUNIM: New Directions, an academic program in Israel for Jewish high After four years, the Argov Fellows program already has 60 alumni and 21 school graduates from around the world. current fellows from 19 different countries, including Bolivia, the Czech Republic, Luxembourg and Kazakhstan, to name just a few. The fellows speak 21 different languages among themselves, ranging from Afrikaans • Mira Marcus (Class of 2008)—former public affairs and Amharic to Spanish and Swahili. The alumni are already holding adviser and bureau chief for the Minister of Public Security, impressive positions, whether in the Israeli public, private or non-profit Avi Dichter. Mira now serves as the public affairs director sectors or in the military and security communities. In addition, Argov for Headline News Media as a Legacy Heritage Fellow.

50 < IDC Spring 2010 HOT OFF THE PRESS ACADEMIC NEWS

• Eyal Marom (Class of 2007)--manager of business • Gideon Scher (Class of 2008)—former Legacy Heritage development (Latin America and Asia Pacific) for Traffilog, Fellow working at IDC’s Institute for Counterterrorism. a small high tech company specializing in advanced Gideon was recently admitted to Georgetown University telematics solutions for fleet management. Eyal is active (with a scholarship) for the M.A. Program in Security in the Atalef Foundation established by Shayetet 13 (Israel’s Studies. Navy Special Forces Unit) alumni which encourages unit veterans to continue their service to Israel. • Era Segev (Class of 2008)—Currently serving as a research assistant for Middle Eastern affairs in the political • Federico Petrelli (Class of 2009)—Federico is pursuing department of the Embassy of Israel in Washington, D.C. the M.A. degree at the Georgetown University School of Era formerly served as the executive assistant of the Israeli Foreign Service. This summer, he will work as an intern Ambassador to the US. for the American Jewish Committee, helping to prepare for and attending the meetings of AJC representatives with heads of state and foreign ministers at the UN General • Asaf Tzachor (Class of 2009) - was recently awarded the Assembly in September. Federico speaks English, Hebrew, Italian, French, Weidenfeld Scholarship at Oxford University for the M.Sc. Arabic and Spanish. in water science, policy management and environmental sciences. The Weidenfeld Leadership and Scholarship • Lianne Pollak (Class of 2009)—currently works on Israel’s Programme fully funds the degrees of 25 students from National Security Council in a consulting and policy planning around the world and helps to prepare them for future position. Lianne formerly worked as a Legacy Heritage leadership positions in their home countries. Asaf is currently the program Fellow on the Palestinian negotiations team (Annapolis) at manager for the new Tikvah Program in Political Leadership at the Lauder the Prime Minister’s Office and in the diplomatic secretariat School of IDC Herzliya. doing policy advising to the Prime Minister.

• Major Udi Tsur (Class of 2009)--Head of Office for the • Inbal Robbas (Class of 2007)—former Koret-Milken Ground Force General of the IDF. Fellow working with the Knesset Finance Committee. Inbal is currently a Ph.D. candidate at the London School of Economics, where she completed her master’s degree in international political economy.

CLIMATE CHANGE CONFERENCE AT IDC HERZLIYA

On December 2nd 2009 IREP hosted an experts panel “Israel - A Minute Global Research in International Affairs - GLORIA before Copenhagen,” towards the United Nations Climate Change Center Speaking engagements: Conference Speakers: During this period Prof. Rubin gave many • Prof. Uriel Reichman - President, IDC Herzliya lectures including in California, Massachusetts, • Prof. William R. Moomaw - Nobel Peace Prize Laureate and a leading Connecticut, Pennsylvania, and Maryland at such scientist in the field of Climate Change (was especially interviewed for universities as Yale, Princeton, Penn State, and the the event) University of Maryland. He gave many lectures at • Minister Gilad Erdan - Minister of Environmental Protection ten Canadian universities, including York and the • Knesset Member Ofir Paz Pines - Chairman of the Environmental University of Toronto. Social Lobby in the Israeli Parliament • Mr. Yoram Bronicki - President and COO Ormat Technologies Inc. Conferences: • Adv. Uri Noy - Senior Partner at Erdinast, Ben Nathan & Co., Adv. - On December 17, 2009, the GLORIA Center hosted the Lithuanian Minister specializing in Renewable Energies of Foreign Affairs Vygaudas Ušackas, the Ambassador of Lithuania to • Dr. Shlomo Wald - Chief Scientist, Ministry of National Infrastructures Israel Darius Degutis, and a delegation of Lithuanian professors at IDC. • Dr. Isaac Berzin - Head & Founder of the Institute for Renewable Energy Policy (IREP) , IDC Herzliya The highlight of the visit was the signing of a memorandum of • Yael Cohen-Paran - CEO, Israel Energy Forum understanding between IDC and Kaunas Vytautas Magnus University. Following the signing was a forum of intellectuals in which a group of The event was co-sponsored by leading Israeli ventures in the field of Israeli and Lithuanian academics discussed such topics as nationalism, the renewable energy (Israel Cleantech & Terra Venture Partners), with a Holocaust, and cooperation between our countries. The minister made the leading law firm Erdinast Ben Nathan & Co and in cooperation with the opening speech and praised the GLORIA Center and its work. Israel Energy Forum. The minister then went on to give a lecture to IDC Herzliya students, which Prof. Bill Moomaw (2007 Nobel peace prize laureate, founder and was also open to the public, “Lithuania: Challenges and Opportunities.” director of the Center of Environment and Resource Policy at the TUFTS Both sides felt the event was a huge success, and there are plans to continue University) addressed the conference and pointed out the role of Israel in and expand this cooperation. the world effort dealing with the challenge of climate changes.

IDC Spring 2010 > 51 SAMMY OFER SCHOOL OF COMMUNICATIONS

STUDENTS OF THE SAMMY OFER SCHOOL OF COMMUNICATIONS APPLY THEIR SKILLS

ADVENTURE IDC IMPACTING ISRAEL’S BONE MARROW REGISTRY CAMPAIGNING AGAINST RACISM IN ISRAEL ASSISTING HOMELESS YOUTH THESE AND MANY MORE WORTHWHILE CAUSES...

52 < IDC Spring 2010 SAMMY OFER SCHOOL OF COMMUNICATIONS /Adventure IDC

“WHEN I SEE THE WORK DONE BY THE STUDENTS, MY JAW SIMPLY DROPS. THEY ARE SO CAPABLE, TALENTED AND WILLING.” Vered Amiel Sternschuss, Adventure IDC co-director

dventure IDC is an exciting project initiated by Dr. Yariv with pride. “Every division worked together, and after three months we Ben Eliezer, the director of Persuasion Studies at the Sammy had 3,000,000 exposures on the Internet, all accomplished with no budget AOfer School of Communications, and led by Vered Amiel whatsoever. Our interactive division went to the media and raised free Sternschuss, Dana Levy and Kobi Shafrir. media coverage; the public relations division published several moving articles, and so on. When I see the work done by the students, my jaw One of several third-year projects, Adventure IDC is a unique simulation simply drops. They are so capable, talented and willing.” in which students create an advertising agency down to the last division, fulfilling positions that include account managers, media planners, Now in its second year, the project’s graduates are already making great copywriters and art directors. strides in the professional world. Says Sternschuss: “Our students from

“IDC holds contribution to society in very high regard,” says Sternschuss, “I’LL TELL YOU – TEACHING STUDENTS who oversees the project’s advertising department, “and so while we deal with real clients in the real world, we only take on non-profit organizations.” A PROFESSION AND TEACHING THEM Current and previous clients include the Jewish National Fund (JNF), TO BENEFIT SOCIETY – THERE’S NO the Council for a Beautiful Israel, and even projects at IDC, such as the Student Union, Keren Or and IDC Radio. BETTER FEELING.” Vered Amiel Sternschuss, Adventure IDC co-director Project Administrator Baruch Niv brings in the clientele, who then meet with the heads of each advertising division and brief them last year are already succeeding beyond expectations - around on the organization’s exact needs. Then it’s down to work, as the 95% of the first class of Adventure IDC is working today in agency goes into overdrive to come up with a concept and a the business, and that’s impressive. It means we are achieving plan that will satisfy their client. Once the client approves the what we aimed to do.” plan, the agency shifts gears and goes into executing the plan throughout all available media. As for the clients, are they pleased with the results achieved by an advertising agency that is run by students? Absolutely, says The project aims not only to give students the necessary tools and Vered Amiel Sternschuss Sternschuss: professional background to succeed in the workplace, but to offer them a ‘USP’ – unique selling point – that will give them an advantage over “Up until now, after every presentation to the client, their reaction has graduates from other schools. been, ‘you were every bit as good as a professional advertising agency’ or ‘you dealt with this issue better than our office staff was able to’. I’ll tell “Last year’s campaign against racism, which focused on acceptance of you – teaching students a profession and teaching them to benefit society Israelis of Ethiopian descent, was an enormous success,” says Sternschuss – there’s no better feeling.” - by Joy Pincus new media

IDC Spring 2010 > 53 SAMMY OFER SCHOOL OF COMMUNICATIONS

FOCUS ON ASPER

“IN THE SCHOOL OF COMMUNICATIONS WE SEE IT AS OUR TARGET TO TEACH THE STUDENT TO UNDERSTAND THE NEW MEDIA REVOLUTION AND TO UNDERSTAND THAT TODAY YOU DON’T GET A JOB FOR LIFE BUT YOU HAVE TO LEARN HOW TO CONSTANTLY ADAPT TO CHANGE AND TO BE INNOVATIVE.” - Dr. Noam Lemelshtrich-Latar, dean, Sammy Ofer School of Communications

54 < IDC Spring 2010 SAMMY OFER SCHOOL OF COMMUNICATIONS / Asper

’m sitting with Alex Gekker in the lobby of the Sammy Ofer School “You must mention the new Media Innovation Lab,” he says first off, of Communications. A graduate of the first class at the Sammy referring to a project led by Dr. Oren Zuckerman in which students are Ofer School for Communications, Gekker is currently the Chief working together to prototype new media experiences. “The idea,” says Operating Officer of the Asper Institute for New Media Diplomacy, Lemelshtrich-Latar, is to try and move people out of the home into the located at the Sammy Ofer School of Communications. actual location where the experience is relevant – they are trying to use I new media to experience municipal life, urban life, nature, and to create All of the communication school’s third year projects within location-based media experiences.” the international track are done in cooperation with the Asper Institute, which focuses on the study and use of new One example of this, led by Zuckerman, is City-Cast, an urban media technologies in telling Israel’s story to the world. media experience that connects people with the personal history of their city and neighborhood. Using City-Cast’s The unique capabilities of these technologies allow for unique cell phone interface, citizens collect personal stories innovative communication and the presentation of Israel associated with urban locations, and their stories are then from different, and perhaps unexpected, angles, while Dr. Noam Lemelshtrich-Latar, made available for other listeners to experience in the original helping to reach new and more varied audiences than reached dean, Sammy Ofer School of setting in which they were recorded. The project aims to create by the traditional media. By bringing together researchers Communications a unique urban radio experience that will connect people with and professionals from various mass communication fields the lives of those who have lived in the city before them. such as new media, persuasive communication and journalism, the Asper Institute creates cooperation with high tech companies developing new “New media has changed every aspect of life today,” says Lemelshtrich- media channels and innovative forms of digital content, giving students Latar. “Social life, family life, political life – new media is creating new exposure to the latest developments in communication technologies. platforms that allow new interaction between people as well as their interactions with the government. And in the school of communications Responsible for creating new projects each year for student uptake, at the end of we see it as our target to teach the student to understand the new media 2008, during Operation Cast Lead, Gekker set up a media room to disseminate revolution and to understand that today you don’t get a job for life but you pro-Israel information throughout social networking channels. And this year have to learn how to constantly adapt to change and to be innovative.” he arranged for a media operation to support the Herzliya Conference.

“THE LATE ISRAEL ASPER (IZZY), FOUNDER OF THE ASPER INSTITUTE FOR NEW MEDIA DIPLOMACY AT IDC WAS A DEDICATED ZIONIST AND AN UNABASHED VOCAL SUPPORTER OF

ISRAEL EVEN WHEN UNFASHIONABLE” The late Israel Asper – founder and chairman - Jonathan Davis, Vice President, IDC Herzliya of CanWest Global Communications, one of Canada's leading media empires

“We called for students from various schools on campus, who know There’s no one more appropriate to discuss innovation than Lemelshtrich- different languages, to volunteer for the 4 days of the conference. We took Latar, who is often light years ahead of the next technological revolution. over the media room upstairs and we brought the Herzliya Conference out In 1973 he wrote a paper called “Political Design Analysis of a Home to all the social networks.” Terminal,” published by Sage publications, which described exactly how to create a touch screen pad. Today, nearly 40 years later, Apple has finally Twenty students and three faculty advisors, including former Media Consul released its iPad for the general public. for the Israeli Consulate in New York David Saranga, Chief News Producer of Israel’s Russian Television Channel Ilia Polansky and Gekker, became “This is actually one of the gifts of new media,” explains Lemelshtrich- a well-oiled machine, working in shifts from 11:30 in the morning until Latar, “in that it allows people without much technological knowledge midnight. Every conference panel had a monitor sitting in the audience, to participate. The beauty of the iPad is that it will close digital gaps for writing down points of interest and time codes that were immediately people who really haven’t been raised with computers. That’s actually what summarized and published on Tweeter, Facebook and other social networks. I was just talking about with two of our teachers – I was saying how I want our school to be socially committed and have social significance. I “We branded our own YouTube channel www.youtube.com/herzliya- want students to choose projects that will aim to improve society and to conference and following each panel we edited the sound bites into short close what we call digital gaps – the gaps between those with and without 2-4 minute clips which were immediately uploaded to YouTube, so within technological knowhow.” half an hour of the occurrence, we were already on air,” says Gekker, reliving the team’s phenomenal success in transmitting the conference’s The Asper Foundation, headed by Leonard and Gail Asper, two of important points out into cyberspace. the three Asper siblings, children to Babs and the late Izzy Asper, has been a pillar of strength in the establishment of this unique program Before Gekker can continue, however, I spy the school dean, Dr. Noam dedicated to understanding and implementing fields of new media, Lemelshtrich-Latar, over by the coffee bar, in heated discussion with two persuasive communications and journalism, and learning about the latest of the Asper Institute’s project leaders. Carefully timing our moves, Gekker developments in communication technologies. and I grab the dean between sentences and drag him over to our niche to add some of his thoughts about the Asper student projects. - by Joy Pincus new media IDC Spring 2010 > 55 SAMMY OFER SCHOOL OF COMMUNICATIONS

LEADEL 7 TV SHOW PRODUCED BY STUDENTS FOR THE EUROPEAN JEWISH CONGRESS TO PROMOTE JEWISH CREATIVITY AND LEADERSHIP

56 < IDC Spring 2010 SAMMY OFER SCHOOL OF COMMUNICATIONS / Leadel 7

nother outstanding final student project this year, Students in Leadel 7 comprise several teams, including content, production, performed under the auspices of the Asper Center camera and control room, and the show’s host is also one of the students. for New Media, is Leadel 7. The client in this case is Boundaries are dropped as students fill in wherever needed, and the leader Leadel.NET, a project initiated by the European Jewish of one team might end up being a stage hand during production. ACongress to promote Jewish creativity and leadership. Led by Project Leaders Leah Stern, a CNN journalist, and Guy Eitingon, the school’s “I’ve been studying at IDC for 3 years now,” says Leadel 7 Production director of content development and business initiatives, one team of Manager Alon Gelnik, “and it seems that it all came down to this final 13 students produces and creates a show that airs weekly online, while a project, Leadel 7. I can actually say I have my own show now. I’ve worked my second team of 12 produces the Leadel radio show. hardest, and everything I learned in the past has culminated in this moment – it’s one of the most important experiences in my educational career.” Cool, sexy and intelligent, the show’s creators hope to appeal to a wide range of viewers. Every week, they find seven fascinating stories from Nadine Abu-Tayeh, the project’s Viz graphics and video editor, was the around the world that show Jewish artists, scientists, educators, movers and project’s only Arab member. She expected to feel uncomfortable among shakers, bringing value and enhancement to society. Some of the stories her teammates, especially as the project deals specifically with Jewish are filmed live at the Communication School’s studios; others are filmed themes and material. But soon after she began working on the project, she by Leadel.NET; still others are gleaned from existing internet footage. found that “it is really different from what I expected. It has been a pleasure After a process of seamless editing, the show is uploaded to the Leadel site working.” and to YouTube, where its fans find the show “fresh and exciting,” while the interactive design allows them to go deeper into any story they find Andrea Cohen, the show’s host, found that doing the show changed her of interest. Past episodes have featured content as diverse as Israel’s new entire perception of Israel: “Doing a show that shows Jews and Israelis in “I’VE WORKED MY HARDEST, AND EVERYTHING I LEARNED IN THE PAST HAS CULMINATED IN THIS MOMENT – IT’S ONE OF THE MOST IMPORTANT

EXPERIENCES IN MY EDUCATIONAL CAREER.” - Leadel 7 Production Manager, Alon Gelnik

“DOING A SHOW THAT SHOWS JEWS AND ISRAELIS IN SUCH A POSITIVE LIGHT AND MEETING THESE INCREDIBLE PEOPLE THAT COME TO THE STUDIO...I DIDN’T REALIZE THAT WITHIN A COUNTRY OF 6 MILLION PEOPLE THERE ARE UNBELIEVABLE PEOPLE THAT GIVE SO MUCH BACK TO THE COMMUNITY AND THE WORLD ON SO MANY DIFFERENT LEVELS.” – Andrea Cohen, host of Leadel 7 advocacy campaign, a chimpanzee riding on a Segway, and the greatest such a positive light and meeting these incredible people that come to the technological inventions of 2009. studio...I didn’t realize that within a country of 7 million people there are unbelievable people that give so much back to the community and the Guy Eitingon, the school’s director of content development and business world on so many different levels.” initiatives, who co-directs the third year projects, gave me a tour of the production studio and some of the inside scoop on how Leadel 7 is created Episodes of the show can be seen at www.leadel.net, and will soon be each week: available on the Communication School’s new website.

“Each student spends at least 300 hours on their final project, and with - by Joy Pincus Leadel it’s more like 1,000 hours. It’s extremely demanding – they are dealing with the real world,” said Eitingon.

IDC Spring 2010 > 57 new media RAPHAEL RECANATI International School (RRIS)

RRIS ALUMNI JOIN THE RANKS TO SERVE THEIR NATION

“THE YEARS I STUDIED AT IDC WERE ABSOLUTELY THE BEST I HAVE KNOWN – FOR THOSE OF US IN THE INTERNATIONAL PROGRAM, WE BECAME LIKE A FAMILY.” - Meli Saljan, winner of the 2010 President’s Award for Outstanding Soldiers

Meli Saljan RRIS alumna selected for the annual President’s Award for Outstanding Soldiers, Israeli Independence Day 2010. Meli Saljan, 24, and recent recipient of the Israeli President’s Award for Outstanding Soldiers

58 < IDC Spring 2010 International School (RRIS)

“I was sure I didn’t want to go into the army.” That feeling soon changed, as throughout his first year at IDC Charles Davis decided to make aliyah and respond to the IDF’s call whenever it came.

ome 300 students at the Raphael Recanati International School Saljan is one of several new immigrants in her department, and she says this year are olim chadashim (new immigrants), and as such that each one is being cared for by the unit and given an opportunity to they will be required to fulfill their army service requirement utilize their talents and skills. Saljan has found it to be an immense learning Sfollowing their studies. experience on many levels, helping her to upgrade her Hebrew skills and raising her level of confidence as well: “At first I was rather shy, but now Several years older than their Israeli counterparts when they enter the in the course I stop the instructor in the middle and ask questions when I army, and raised in a different culture, these students are facing a great don’t understand something.” unknown. The RRIS is therefore doing everything in its power to offer support and encouragement to these valiant young men and women who After making it through basic training, which was challenging on all are about to begin a life changing journey. levels – physical, mental and emotional – Saljan found herself within a warm environment and surrounded by colleagues and commanders who Here is an introduction to some of RRIS’s graduates currently serving in encouraged her to excel – to the point where she decided to become an the IDF, who have already embarked on this journey, and who are a credit officer, a decision that has added at least two years to her service. to their school and their nation.

Meet Meli Saljan, 24, and recent recipient of the Israeli President’s Award for Outstanding Soldiers. I recently caught up with Meli after she had spent a rare day at the beach – the first times in ages she’d been able to kick back and enjoy time with friends. “I get home every 3 weeks from the army, but it’s never enough,” Saljan told me, “I have to do shopping, wash clothes, that sort of thing.”

A ‘lone soldier’ – the term given to young men and women serving in the IDF who have no family in Israel support them – Saljan, an RRIS graduate, is now almost one and a half years into her army service. Born in Israel and raised in Turkey, she moved back to Israel by herself and earned a degree in business at IDC. After postponing the army until the end of her studies, it was time to take the fateful next step.

“I wasn’t sure whether to go into the army or not,” Saljan told me. “I was Major Jonathan Davis (res.) IDF Spokesperson - served his IDF 23, and though I wanted to stay in Israel and volunteer to give something mandatory service in the Paratrooper Reconnaissance Unit

“Having been a lone soldier during the Yom Kippur War I know what it feels like to be appreciated by absolute strangers and how warm if felt to have received packages of food and letters of encouragement. Therefore at the RRIS we emphasize this tradition by ensuring that each lone soldier whether they have left IDC or not, receives parcels, visits and invitations for Shabbat and Holidays” - Jonathan Davis

from myself, it was a bit scary. But I came to speak with Odeya Artzi, the Saljan’s commitment has not gone unnoticed. A few months ago, absorption coordinator at RRIS, who helped me look for a niche where I her commander notified her that she was a candidate for the could serve, one that was in some way related to my studies. And that’s how President’s Award, given every spring to 120 soldiers handpicked I found my way into the Air Force, working in the budget department.” from the entire army. And in late March, Saljan discovered

IDC Spring 2010 > 59 RAPHAEL RECANATI INTERNATIONAL SCHOOL

“What keeps me going Though Dashti’s initial reasons for joining the army were to break into the Israeli culture and improve his Hebrew, somewhere along the way today is the hope that I'm those reasons changed. Today his motivation for serving is a strong wish to give back to the country. “What keeps me going today is the hope that doing something that is not I'm doing something that is not only good for the country but morally and only good for the country ethically positive,” Dashti says. but morally and ethically Stationed in Tel Aviv, Dashti serves in the strategic planning division alongside senior officials and 20 year army veterans. “I’m gaining a lot of positive.” experience and knowledge, and I’m finding that a lot of the army experience is something you appreciate once it’s over – for example, the three months - Nir Dashti, RRIS graduate and MA student at the Lauder School of of basic training. I was miserable during the time and had a girlfriend who Government, Diplomacy & Strategy hated the miserable person I became. But now I look back and see that it that her name had been chosen as one of the proud few who would join gave me an experience I wouldn’t have had otherwise. More importantly I President of Israel Shimon Peres in his home on Israeli Independence know that no matter where I am in life, if I’m faced with having to do things Day, to receive from him the award. without having any say, I’ll be able to deal with it and know that everything will be alright in the end. That's a big mentality of the army – you may Incredibly modest, Saljan expresses gratitude suffer through things and not want to be there, but later on you for all the opportunities that have come her wouldn’t change it.” way, and explains how her core motivation for joining the army was “to give something back, because Israel is here to help me and all the Jews.”

When asked if IDC played any part in her success, she doesn’t hesitate to respond: “What I felt at IDC was a feeling of being at home. Not just from my friends but also from the administration – everyone knew all our names, they know where we were from, and we could reach them whenever we wanted. I know in any other university I would not feel like this. The years I studied at IDC were absolutely the best I have known – for those of us in the international program, we became like a family.”

Nir Dashti is another RRIS graduate currently serving in the Israeli Defense Forces. One recent Friday, as the fading afternoon light hinted at the coming Sabbath, Odeya Artzi, Absorption Coordinator at RRIS with Simone Sarusi we sit outside the campus cafeteria to discuss Nir Dashti, RRIS alumnus and IDC MA and Samuel Ben Hayun from France, IDC alumni who served in the Nachal his army experience. student

A few years back, Dashti’s parents, along with his younger brother and sister, made aliyah. Dashti, along with his older brother Noam, chose at The only English speaker in a Hebrew unit, Dashti’s desire to improve his first to stay behind in California where they were enrolled at university, Hebrew has been granted. He also loves the hours – 8 in the morning until but ultimately joined their family and enrolled at IDC to complete their 5:30 in the afternoon and then home – as well as the fact that he gets to degrees. Now out of school, both elder Dashti siblings are currently see the results of his work. “Also, I feel I have a great deal of responsibility, serving in the IDF, along with their youngest brother, who is part of a something I couldn’t have anywhere else in the army,” he adds. special rescue unit. Having graduated from the Lauder School of Government, Diplomacy “If you asked me 5 years ago where I would be today, the last thing I would and Strategy, majoring in international relations and specializing in say is the army,” Dashti tells me with a smile. “It's like 2 different lifetimes counterterrorism and conflict resolution, Dashti has found that his IDC - no one from back then would believe it.” connection makes him an extra asset to the IDF: “My unit feels it’s in their “I wanted to be with the mainstream members of Israel – this is the country I chose and I wanted to be able to

integrate with my fellow Israelis.” - RRIS graduate, Charles Davis

60 < IDC Spring 2010 RAPHAEL RECANATI INTERNATIONAL SCHOOL

“Even now that I’ve graduated, when I go back to IDC I always feel like I am coming home.” – Charles Davis, RRIS graduate, who specialized in counterterrorism and conflict resolution

best interest to have someone in the academic world, so I end up acting as A graduate of the Lauder School of Government, Diplomacy & Strategy, a liaison between them and whatever activities are happening.” specializing in counterterrorism and conflict resolution, Davis finds his unit Kfir extremely interesting, “because Kfir was the unit that was built up Another benefit of the hours and location of his service is that Dashti has to counter the intifada, and its battalions were placed in the areas where managed to organize his schedule around studying at IDC for his Master’s terrorists were coming from, something we still deal with today. So while I degree in Homeland Security and Counterterrorism. won’t be using my academic skills to work on counterterrorism, I feel like that’s actually what I’ll be doing from another angle,” he says. “From the “IDC is a hub for networking,” Dashti says, “and I think that from that moment I entered Kfir, I knew I had made the right choice and was in the aspect IDC is ahead of many other academic schools. I’m still in touch right place. And now, even though I am only obligated to serve two years with a lot of people I studied my first degree with, many of whom have in the army, I am ready to sign for 5 and to do the commanders’ course if gone on to join political parties, or my Hebrew will be at a high enough level.” hi-tech companies, and I believe that coming to IDC was the best decision of my academic career life. Especially for international students, I think that IDC is the best option, with its environment that offers social networking, a close relationship between students and professors, and a really vast extracurricular environment. And of course the real reason why I decided to do my Master’s here,” he says with a big smile, as the interview draws to a close, “is that I wanted to interact with IDC’s beautiful Israeli women.”

Meet former New Jersey native Charles Davis, who made the trip Odeya Artzi, Absorption Coordinator at RRIS with Nathan Fabius, Lior Raviv (now serving in the army) and Zev Marmorstein (Government 2nd year) during in from his home in Modiin to meet Introduction for the IDF evening. me at IDC’s campus. Somewhat bashful, Davis comes across as clean cut and earnest, the kippah RRIS graduate, Charles Davis he wears a testament to his religious As the only religious soldier in his unit, Davis has found that both his beliefs. While Davis moved to Israel in commanders and his fellow soldiers have been incredibly accommodating 2004 with his parents, who made aliyah, he delayed his own decision about of his special needs. “I specifically chose a non-religious unit, even becoming a citizen, choosing to begin studying at IDC first. though I could have requested a religious one. But I wanted to be with the mainstream members of Israel – this is the country I chose and I wanted to “I was sure I didn’t want to go into the army,” Davis tells me, explaining his be able to integrate with my fellow Israelis.” delay at first in becoming an Israeli. “I didn’t feel ready to be drafted – it was too soon.” That feeling soon changed, as throughout his first year at Davis credits IDC with helping him to raise his level of confidence and IDC, Davis’ confidence skyrocketed and by the year’s end he decided to maximize his potential – both as a student and as an Israeli citizen: make aliyah and respond to the IDF’s call whenever it came. “Meeting new people during my years at IDC, I became more comfortable – that’s really what IDC does; it makes you realize you are more capable. Eventually the army did come knocking, and Davis began interviewing It felt that all the students were part of the same thing, international and with several units, including Air Force, Intelligence, the Spokesperson’s Hebrew tracks, and I surprised myself by speaking a lot more Hebrew than Unit and Human Resources, but something inside was urging him to go I expected. The people I met at IDC were amazing, especially Jonathan for a combat unit. When his was ultimately placed in Kfir, a unit whose Davis, who is very charismatic and whose door is always open for you members serve in Judea and Samaria, protecting villages and manning to talk with him about anything. Everyone there is interested in you, and checkpoints, he knew that his life was about to change. even now that I’ve graduated, when I go back to IDC I always feel like I am coming home.” Davis explains to me that he has just finished his 4 month basic training and is now starting advanced training. His simple life as a student seems a million light years away: “I didn't know what the army would be like at all. The physical aspect especially, is incredibly demanding.”

IDC Spring 2010 > 61 STUDENT ACTIVITIES

Ronit Ledani, Miriam Bensky, Galia Goldchain and Natalie Verstandig IDC STUDENTS outside the French mission in Geneva ATTEND GENEVA SUMMIT By Ronit Ledani and Natalie Verstandig FOUR STUDENTS FROM THE RAPHAEL RECANATI INTERNATIONAL SCHOOL AT IDC HERZLIYA, MIRIAM BENSKY, GALIA GOLDCHAIN, RONIT LEDANI AND NATALIE VERSTANDIG, WERE CHOSEN BY THE EUROPEAN UNION OF JEWISH STUDENTS TO BE PART OF A DELEGATION ATTENDING THE SECOND GENEVA SUMMIT FOR HUMAN RIGHTS, TOLERANCE AND DEMOCRACY, HELD ON MARCH 8-9, 2010. THIS IS THEIR STORY.

62 < IDC Spring 2010 STUDENT ACTIVITIES/Geneva Summit

hen we asked Diego Scharifker, leader of the Venezuelan student In addition to hearing these inspiring speakers and others’ amazing opposition movement challenging the Chavez regime, what we stories, the delegation was familiarized with NGOs that serve the Jewish as students in Israel could do to help, he answered, “to create community and represent human rights internationally. The European Wawareness,” and this is what we want to do. Union of Jewish Students (EUJS) is an organization that deals with modern European student life, and encourages student political activism. Created Creating awareness was one of the main themes of the Geneva Summit. in 1976, they have sent student delegations to represent and promote such Diego, only 20 years old, told us terrifying stories of his phone conversations causes as freeing Soviet Jewry in the 1980s, protesting against the Durban being tapped by the Venezuelan government, to then be ridiculed on Conference in 2001, and promoting Israel throughout the decades. EUJS national television – for opposing the government, and for being Jewish. has a unique voice, bringing together young and passionate students to Still, he has no plans to leave his country and is intent on fighting for the the ongoing cause of not only Jewish, but also international human rights. individual rights of Venezuelans. He asked us as fellow students to be aware of what is going on in his country, to talk about the oppression and Another NGO the delegates were introduced to was the United Nations the injustices, about the peaceful demonstrators who are being attacked Watch. This Geneva-based organization was founded in 1993 to monitor by the police and the daily rations on electricity and water. He told us that the performance of the UN. Their mission is to hold the UN up against the principles and ideals set forth in its charter, as unfortunately the UN “THE MISSION TO GENEVA WAS has been known to fall short of these ideals. Currently, one of the UN Watch’s biggest projects is to investigate the false accusations put forth by A HUGE SUCCESS, EXPANDING the Goldstone Report on Gaza. The delegates were privileged to hear UN OUR HORIZONS AND BROADENING Watch Director Hillel Neuer explain the origins of the report, how biased it is against Israel, and why the UN Human Rights Committee needs to OUR PERSPECTIVE ON WORLD put a stop to the one-sided nature of the report. While UN Watch is not affiliated with Israel, it oftentimes is called upon to defend the country, as ISSUES.” the Human Rights Committee has proven to be anti-Israel in 80% of their resolutions passed.

On the last day of the summit, the delegates, along with the EUJS colleagues, met with UN Human Rights Committee ambassadors, including diplomats

“BEYOND THE TRAGEDIES, WAS HOPE THAT IN THE FUTURE, PEOPLE LIKE US WOULD MAKE SURE THAT NOTHING LIKE WHAT THEY EXPERIENCED WOULD EVER HAPPEN AGAIN, AND THIS WAS THE MOST INSPIRING THING OF ALL.” the EUJS delegation at the Geneva Summit the best thing we could do is to let the Venezuelan students know that we from France, Brazil, India, Nigeria and Israel. Students were allowed support them. to pose questions to these diplomats, and were not shy to point out the Committee’s dismal record on Israel. Diego Scharifker was only one of many inspiring speakers at the Geneva Summit. Invited by a coalition of NGOs working for human rights were When asked about the Committee’s treatment of Israel, the Nigerian several political dissidents, former political prisoners, student movement delegate answered that yes, it was unfortunate that the Committee leaders, activists and refugees from all over the world. focused so much attention on Israeli human rights violations. This was unexpected! When faced with the same question, the French ambassador Phuntsok Nyidron, a Buddhist nun, told us about how the Chinese agreed with his Nigerian counterpart and said that more attention must government sentenced her to 9 years in prison, charging her with be paid to other atrocities going on around the world. Others were not “incitement against the revolution.” Her sentence was extended by 8 years as obliging: the Brazilian representative had some scathing remarks about for recording songs about liberty. Israel’s alleged abuses, but the students were not fazed.

Donghyuk Shin shared the unbelievable story of escaping from a North All in all, the mission to Geneva was a huge success, expanding our Korean prison camp at the age of 18 and seeing the outside world for the horizons and broadening our perspective on world issues. Stories were no first time in his life. In the prison camp, Donghyuk experienced torture longer just segments on the news, but actual people sitting right in front and slave labor and witnessed the executions of his mother and brother. of us, telling us face to face the hardships they had gone through. But at the end of all the stories, beyond the tragedies, was hope that in the future, Simon Deng, a refugee from South Sudan, was abducted at the age of 9 people like us would make sure that nothing like what they experienced and sold into slavery. Today he travels the world, urging action on behalf would ever happen again, and this was the most inspiring thing of all. of the hundreds of thousands of victims of Sudanese slavery and genocide.

IDC Spring 2010 > 63 STUDENT ACTIVITIES

he National Tournament for First Year Debaters took place at Ben-Gurion University over the Passover Holiday. Over 50 nationwide teams and 100 debaters participated in the tournament. IDC sent several teams, from both the IDC Debate Society and the RRIS Debate Society, as well Tas ten highly qualified adjudicators. After three preliminary rounds and a brutal semi-final, a team from the IDC Debate Society was one of four that qualified for the final round. This team was comprised of Ori Lavi, a first year law student, andMila Finkelstein, a first year communications student. The final round centered on the issue of privately owned newspapers. Ori and Mila were second opposition and did a fantastic job analyzing free market repercussions of banning private newspapers, as well as its effect on freedom of speech.

After a considerably long adjudication, the judging panel awarded Ori and Mila first place, delivering the IDC Debate Society the title of "National Champions for First Year Debaters" for the second year in a row! In addition, Mila Finkelstein won the title of "Best Speaker in the Final."

Congratulations!

64 < IDC Spring 2010 STUDENT ACTIVITIES

INTERMURAL SPORTS AT IDC

An RRIS student initiative: A basketball and soccer tournament, held as a fundraising event for 3 student refugees from Eritrea and Darfur, took place at the sportek in Herzliya in May. The event was initiated by Alex Flint, an IDC student from Colombia, and Jonathan Davis, vice president for External Relations, awarded the prizes to the winning teams.

Down in the middle, Zev Marmorstein, Founder of the IDC Flag Football League, holds the football with Vice President of External Affairs at the RRIS, Jonathan Davis.

IDC Faculty members, International RRIS students and Israeli students enjoyed a bike trip though Jerusalem Hills.

IDC Spring 2010 > 65 Friends Associations Special SPOTLIGHT ON American Friends of IDC

Young Leadership Leads the Way with the American Friends of IDC

Prof. Uriel Reichman and IDC alum Oded Lauder School of Government students Zoe Fruchter, Elliott IDC Alumni Matthew Rolnick & Beatrice Michaelli Arazi celebrate Hanukkah together in New Nahmias, Micha Staszewski, Ariana Segal and Tali Farkas at the Alumni Hanukkah Party in New York City York City with the next generation standing with a SPIRIT Initiative participant.

DC alumni and students were extremely active in the US this year In March, IDC alumni Federico Petrelli and Era Segev, who are also both advocating for Israel, engaging in study tours and competitions and graduates of the Argov Fellows program, represented IDC and the Raphael promoting academic programs at IDC Herzliya. Recanati International School at the prestigious AIPAC Conference I in Washington DC. With an audience of over 1,000 pro-Israel students IDC's Hanukkah alumni event in New York featured jubilant singing from high schools and colleges across the United States, RRIS Recruiting around the lighting of the menorah and a fierce dreidel spinning and Marketing Director for North America Lenore LaVine vigorously competition, replete with prizes. Everyone was thrilled by a surprise promoted IDC's study programs. visit from Prof. Uriel Reichman, who inspired the alumni to continue to champion the values instilled in them at IDC. The best miracle, however, Continuing IDC's US presence in April, five graduate students from the was the presence of so many IDC babies. IDC alumni are preparing a Lauder School of Government, Diplomacy & Strategy were selected as whole new generation of future IDC students. finalists in the SPIRIT competition held at the UN. Led by IDC alumna and advisor Sara Brown, the team presented its solution to the Afghan- On a stormy night in February, supporters Carol and Gershon Kekst Pakistani border conflict. The professional response to their proposal was opened their home in New York City to the Shlomo Argov Fellows for overwhelmingly positive, and they have been asked to expand the proposal an evening of in depth dialogue on Israel-US relations and Jewish and submit it to the country director for UNDP operations in Afghanistan. identity. After a warm welcome from Carol and Gershon and an introduction by Argov Program Director Dr. Alisa Rubin Peled, special The American Friends of IDC is proud to host IDC's alumni and students guests Ann and Ken Bialkin posed thought-provoking questions to who are leading the way in building and strengthening relations in the US the fellows, who were forthcoming with thoughtful responses to all the and representing Israel with pride. issues. The following night the students traveled to Boston to meet Argov supporters at the home of Alexandra Fuchs and Gideon Argov. Deeply moved by the encouragement of the group in Boston, upon their return to Israel all the students wrote heartfelt letters to express their gratitude.

66 < IDC Spring 2010 Friends Associations /AFIDC Special SPOTLIGHT ON American Friends of IDC

RRIS North American Marketing and Recruitment Director Lenore LaVine IDC alumni Tali Naveh, Felicia Steingard and Guy Weltsch at congratulates IDC alum Doron Houminer on winning the Dreidel Competition the IDC Alumni Hanukkah party in New York

IDC Alumni Era Segev and Federico Petrelli represent IDC at Argov Program Supporter Ken Bialkin debates the AIPAC conference in Washington DC with Argov Fellow Danielle Brown

Argov Fellows Natalie Edelman and Ran Michaelis and Dr. Alisa Gershon Kekst welcomes the Argov Fellows to his home Rubin Peled thank Carol Kekst for hosting the evening in her home.

American Friends of IDC 116 East 16th Street, 11th Floor, New York, NY 10003 T: 212-213-5961 F: 212-213-6436 [email protected] www.idc.ac.il/eng

IDC Spring 2010 > 67 Friends Associations

The Israel Friends of IDC Glitter up for Good Causes

Gila and Chemi Peres with Prince Hasan HRM Queen Beatrix of the Netherlands with students of the program in European Studies

A private audience with HRM Queen Beatrix of the Netherlands Prof. Uriel Reichman and HRH Princess Sumaya El Hassan of Jordan, president of the Royal Scientific Society

ver the past six months, Israel Friends has been very busy hosting he next event, on March 7, 2010, saw Israel Friends supporters enjoying Othree major events, all showcasing some of the key elements on which Ta UBS-sponsored evening of intellectual entertainment on campus, IDC prides itself. where Dean of the Arison School of Business, Prof. Yair Tauman, boggled minds with his lecture and presentation on "The Humorous Aspects of On January 10th 2010, IDC dined with royalty and made history at a Game Theory." Celebratory Gala Evening in Vienna, Austria, honoring and promoting the cooperation between IDC, Al Quds University (East Jerusalem) and IDC Founder and President, Prof. Uriel Reichman, mingled with guests the State Science Association in Amman, Jordan. This integration brings such as Gad Zeevi, Issy Borovich, Zaki Rakiv, Tzvi Ziv, Herzl Habbas, together students, Israelis, Jordanians and Palestinians in Düsseldorf, Itzckak and Yochi Schrem and Subchi Tanus, all of whom attended Germany for the purpose of studying together. the event to support the establishment of a scholarship fund that assists students facing financial crisis. The guests of honor were Queen Beatrix of Holland and Prince Hassan of Jordan, both of whom shared their admiration for the work being done on nd at the end of April, Israel Friends gathered one morning to celebrate IDC campus. A variety of important guests flew in from Israel to witness Athe community projects and volunteerism that are specific to IDC and this historic event, namely: Ami Federman, Galia Albin, Gad Proper, its students. The guests gathered at one of Israel's most beautiful homes, Chemi Peres, Meir Shamir, Yigal and Shirly Zilkha, Orna Brenner, hosted by Zaki and Vivian Rakiv. Nurit Azoulay and Liora and Eli Landau, amongst others. Very dear and staunch IDC supporters also took this opportunity to once again pledge IDC prides itself on being a campus that promotes a well-rounded allegiance to the university by attending the evening's proceedings. The education; an education that is built on the foundations of the best formal event was organized jointly by president of Al-Quds, and former Israeli academic training, along with a solid knowledge of and feel for community Ambassador to Germany and Head of the Center for European Studies awareness and social responsibility. IDC has therefore established projects Avi Primor. in a variety of areas, including education, sports, legal aid, music and fun for underprivileged youth and youth at risk, to name just a few. There is This incredible collaboration shows the ground-breaking moves made by one project to offer legal aid to the population of refugees from Africa, and IDC to steer youth in the direction of peace. another that provides a summer camp for the children of Sderot and the Gaza Perimeter.

68 < IDC Spring 2010 Friends Associations / Israel Friends

Prof. Uriel Reichman and Dr. Boaz Barack, UBS-sponsored evening of intellectual entertainment on IDC Donor, Tanya Fogel Managing Director at UBS Wealth Management

Miri Chabbas, Nira Reichman, Riki Shprinzak Donors Gad Proper and Subchi Tanus, Shlomo Nechama, Head of the Israel Friends and Herzl Chabbas Association with Prof. Uriel Reichman

Rona Dunker, a graduate of the Arison Shlomo Nechama, Head of the Friends Association, with Hostess, Vivian Rakiv, Feigi Zimmerman and School of Business & now an IDC friend & donor. Merav Ben Ari, former head of the Student Union Jonathan Davis, Vice President, IDC Herzliya

Bilha Hochman with Zaki Rakiv, who hosted the Israel Friends’ celebration of IDC volunteerism

The morning’s guests, including Chairman of the Israel Friend Association, to underprivileged kindergarten children. This was an inspirational Shlomo and Nira Nechama, Rachel and Yitzhak Chazan, Gali presentation, proving the positive force that students can bring to the lives Hakshouri, Rachel Levitan, Shmulik and Anat Frankel, Evelyn Douek, of those less fortunate than them. Itzik and Yochi Schrem and Eli and Alona Barkat, were entertained with presentations and speeches by IDC students telling about their projects. Prof. Uriel Reichman, founder and president of IDC, congratulated the members of the Israel Friends and reinforced the message that social Rona Dunker, a graduate of the Arison School of Business and now responsibility is a crucial element in education and in life and that IDC an IDC friend and donor in her own right, presented the community students were being taught to never shun that responsibility. project that she headed during her studies, namely giving of her time

IDC Spring 2010 > 69 FRIENDS ASSOCIATIONS/German and Austrian Friends Center for European Studies MAYOR OF VIENNA HOSTS GALA EVENING FOR THE TRILATERAL CENTER FOR EUROPEAN STUDIES

The evening’s orchestra The Vienna Gala Dinner Hall

Prof. Uriel Reichman and Amb. Avi Primor present the host, Dr. Michael HRM Queen Beatrix of the Netherlands, greeting IDC Students. Haeupl, with an original photograph of the Austrian Hospice in the Old City of Jerusalem.

he Mayor and Governor of Vienna, Dr. Michael Haeupl, hosted Maestro Daniel Barenboim performed the 4th sequence from Franz a Gala evening for the Trilateral Center for European Studies Schubert’s Trout-Quintet with young musicians from his West-Eastern titled “Europe builds Bridges in the Middle East.” The event Divan orchestra. The musicians came from Lebanon, Egypt, Israel and took place in the majestic ballroom of the City Hall in Vienna Germany. The event was moderated by Austria’s leading anchorwoman, Ton January 10, 2010. It celebrated the center’s joint Israeli, Palestinian and Dr. Danielle Spera. The dinner was sponsored by Casinos Austria AG. Jordanian Program in European Studies. Dr. Haeupl greeted the some 500 distinguished guests from the spheres of politics, media and business At the end of the evening the 9 Palestinian students from Al-Quds from the Middle East and Europe. Keynote speakers were IDC President University and 12 students from IDC Herzliya, who are currently jointly Prof. Uriel Reichman and HRH Prince El Hassan bin Talal of Jordan, completing the second year of the program in European Studies at Heinrich under whose patronage the study program is being conducted in Jordan. Heine University in Duesseldorf, were invited to a private audience with Moreover, the representatives of the partner institutions, HRH Princess HRM Queen Beatrix. Their Royal Highnesses Prince El Hassan bin Talal Sumaya of Jordan, president of the Royal Scientific Society (RSS), Prof. and Princess Sarvath El Hassan of Jordan took part in the audience. Munther Dajani, dean of the Faculty of Humanities at Al-Quds University in East Jerusalem, Prof. Hans Michael Piper, rector of the Heinrich Heine This is the second international event promoting the Trilateral Center University Duesseldorf, and Amb. Avi Primor, director of the Center for for European Studies. The first event was hosted by Dr. Frank-Walter European Studies at IDC Herzliya, took part in a roundtable on the aims Steinmeier, then foreign minister of Germany, in the Ministry of Foreign and obstacles facing the program in European Studies. Affairs in Berlin on September 24, 2007.

Endowing the evening with its international importance and splendor by For further information on the Certificate Program in European Studies, her personal presence was HRM Queen Beatrix of the Netherlands. please visit the website: www.idc.ac.il/eng/ces

70 < IDC Spring 2010 Live in Israel, Study in English If you are enterprising and entrepreneurial, come and complete an undergraduate or graduate degree in the social sciences taught by a world-renowned faculty at IDC Herzliya.

Combine theoretical study with practical training on Israel’s “Start Up Nation” campus.

Network with 1,300 students from seventy-four countries who study in English for prestigious and internationally recognized academic degrees at the Raphael Recanati International School.

Experience an academic institution with a truly international flavor which is the opportunity of a lifetime.

CoNtACt US ACADEmIC PRogRAmS for 2010-2011 ISRAEL BA in Business tel: +972-9-952-7248 Arison School of Business [email protected] BA in government Lauder School of government, Diplomacy and Strategy US BA in Communications tel: +1-866-999-RRIS Sammy ofer School of Communications BA in Psychology [email protected] New School of Psychology mBA Arison School of Business mA Lauder School of government, Diplomacy and Strategy www.JanisDesign.net www.rris.idc.ac.il Alumni Event

3,000 IDC Alumni ROCK THE CAMPUS scholarships in campaign to raise “They invest a great deal in the people – you can see it in how they organize the affair, and how fancy it is. I don’t think another university here in Israel can do it and because they give me that respect, I give them the respect to take part in their events.” - Eyal Shalit, graduate, Arison School of Business really do an event it’s perfect – place, and every time they “I really like this can see it in how they spouse Shachar and I headed deal in the people – you balmy evening in May, my classy. They invest a great university here n a alumni - who now it is. I don’t think another campus to join IDC's the affair, and how fancy the over to the IDC celebration. organize that respect, I give them 10,000 – in their annual and because they give me number an unbelievable in Israel can do it feel the buzz of excitement entered the grounds, we could respect to take part in their events.” As we were rekindled. Some old friendships and lost acquaintances BA in business at filling the air as newly graduated and Mahalu, who received a O in t-shirts and jeans, some next to Shalit was Hagit in the nines, others all Sitting in government - dressed to wore the cap and gown; her master’s degree over a decade after they and then went on to receive . others returning well . IDC, class for IDC’s MA in Government she was in the first graduating is really with the same look on their faces: they were coming home fact Mahalu told me, “which here know your name,” food and “The teachers IDC has the top names and meet, tables of catered true experts in their fields – hour designated for mix nice, and they are With the first the soft serve ice cream the eyes could see, and drink stood everywhere

Adv. Saar Sheinfine, alumnus of Radzyner School of Adv. Adi Peled-Olmert, director of the Alumni Law 2002 looking Association, Prof. Uriel Reichman, and Vice President for be back on campus, and .” Mahalu was thrilled to External Relations and Head of RRIS Jonathan Davis teaching here forward to the show with a lot of anticipation. a couple I couldn’t help but notice “We love this place! We always love over to freshen my drink, , As I headed out for the evening. Young to come here and it will always hold of the nearby tables set standing at one enjoying the hustle Orthodox, they were clearly a warm place in our hearts.” attractive and modern - Ilan Zedek, graduate, Radzyner School of Law, law and businesswithin track everyone bringing out the child “We’ve always said that we would stand cotton candy stands were out here and brought these graduates ’t help but wonder: what behind you, and throughout the years present. I couldn make new ones? Was it to see old friends or to on this evening? Was it them, Shachar we’ve helped many of you find work. In of entertainment? Go ask evening’s spectacular lineup the … 2008, during the global economic crisis, , and so that’s just what I did suggested we asked IDC graduates to employ their sitting on the group of people who were I first approached a friendly School of Law, fellow alumni, and when we had a job in front of the Radzyner white benches placed strategically that he had fair with 50 of Israel’s top companies, gang, Eyal Shalit, told me myself. One of the here and introduced School of Business, and was many of those who came to meet with years ago from the Arison graduated two When I asked why, his friends to support IDC. students were our own alumni.” tonight with his wife and , without any hesitation: answer came strong and clear - Prof. Uriel Reichman, IDC founder and president

72 < IDC Spring 2010 Alumni Event

“Being an alumnus is not just about the degree you earn, but is about the work you do afterwards, , I other’s company. Intrigued to fulfill your dreams and to help them, not to mention each and bustle around , and why they had of them was an IDC graduate others to fulfill theirs.” stopped to ask which one … - Adv. Adi Peled-Olmert, director, IDC Alumni association come. They were only too delighted to tell me her big ’ve 1996,” Sarit Zedek began, throughout the years we started IDC together in you,” said Reichman, “and “We actually finished in 2000. We were would stand behind economic crisis, at the memory, “and we In 2008, during the global green eyes lighting up that first year, many of you find work. we had a Though the two met helped fellow alumni, and when same track – Law and Business.” graduates to employ their in the of their matriculation, romance we asked IDC those who came to meet together over the course ’s top companies, many of and often studied when Sarit, upon hearing job fair with 50 of Israel end of their fourth year .” only bloomed at the call and the two paid him a condolence with students were our own alumni s father had passed on, that Ilan’ more between them. Today to help one another, they had something much sitting in the audience friends realized where they also Reichman encouraged those fulfill their children live in Kfar Saba, where people come to Zedeks and their three law. us that IDC is a place the the in real estate and commercial and reminded on to say that although own law office, specializing and fear of failure. He also went run their time away from business dreams without us together can make a were determined to take times right now, all of Nevertheless, they State of Israel is seeing dark family commitments to make it to the reunion: difference. come here and it will Ilan. “We always love to “We love this place!” said always hold a warm place in our hearts.”

Friends of IDC, Shlomo and MP Lea Nass Dan Mano, alumnus of Radzyner School of Law Keren Adir-Shimron alumna of Radzyner School 2005 with Mr. Gilad Adin, lecturer at the Sammy of Law 2004 Michael Lottan alumnus of Radzyner Ofer School of Communications success of Makom spoke, highlighting the School of Law 2006 Next, Adv. Adi Peled-Olmert over 2 million have such good campaign that has raised We always miss it, and the alumni fundraising is class, just BaLev, a half years. “Being an alumnus Sarit couldn’t have agreed more. “ studied, it was still a small in just one and our time here. When we shekels for scholarships, , “but is about the work memories of taught by Prof. Reichman! you earn,” said Olmert-Peled even took some courses not just about the degree a few people – and we and of course, to and renew acquaintances – So here we are to meet people you do afterwards, to fulfill your dreams and to help others to fulfill theirs.” . how , laughing moving film that highlighted network!” she added next saw an extremely and The audience helping young, deserving the lights began to blink truly changing lives and and I finished speaking, IDC’s scholarships are an otherwise Just as the Zedeks to the parking lot- by offering them all make our way over to realize their full potential all in requested that we placed Israelis Adir Miller had us the announcer folding chairs had been And then Comedian where over a thousand unaffordable education. by a raffle drawing cum-auditorium, and Gilad Adin, a into relationships, followed stage. Soon the lights dimmed stitches with his insights the three before the gigantic took the stage and celebrity Dan Mano announcing of Communications, IDC alumnus and Israeli Vegas! at the Sammy Ofer School president with paid trip to Las lecturer founder and the grand prize an all-expense speaker, Prof. Uriel Reichman, winners – with band Mashina – came introduced the first attraction – Israeli rock Finally, the evening’s main of IDC Herzliya. . and took us on an amazing ride director of the Adv. Adi Peled-Olmert, on off, Prof. Reichman thanked ’s event. those present left with smiles First organized the evening evening to remember, and association, who had flawlessly It was truly an IDC Alumni many of whom he remembered out at the thousands of graduates, was their faces and a song in their hearts. --- by Joy Pincus Looking that each person present days, he reminded us from their study ’ve always said that we her own story to tell. “We important and had his or

IDC Spring 2010 > 73 gloBAl MBA IN EnGLIsH IN IsRaEL

MBA Programs Arison School of Business

• Global Management • Strategic Management • Global Entrepreneurship

Our programs are taught entirely in English and are designed to prepare future business leaders from Israel and around the world to operate in the international business arena.

ContaCt us Tel: InternatIonal CandIdates +972-9-952-7658 E-mail: [email protected] Tel: IsraelI CandIdates +972-9-952-7300 E-mail: [email protected] www.idc.ac.il/GlobalMBA 74 < IDC Spring 2010 gloBAl MBA IN EnGLIsH IN IsRaEL IDC Anthem Between the eucalypti By the wildflowers A new academy grew The academy of the future We came together here From South and North We came to Herzliya To realize a dream We always will return here MBA Proud and excited Because this is our second home The Interdisciplinary Center Programs IDC ! המנון הבינתחומיArison School of Business The IDC Anthem

בין עצי האקליפטוסGlobal Management • Bein etzei, ha-ekaliptus וליד פרחי הברStrategic Management • Uleyad pirchei ha-bar קמה לה אקדמיה Global Entrepreneurship • Kama la, academia, אקדמיית המחר Academiat hamahar ! מכל הארץ התכנסנו Our programs are taught Mi-kol ha-aretz hitkanasnu, מדרום ומצפון entirely in English and are Mi-darom umi-tzafon, להרצליה באנוdesigned to prepare future Le-Herzliya ba-anu להגשים את החזון business leaders from Israel Le-hagshim et ha-hazon ! לכאן תמיד נחזור אנחנו and around the world to operate in the international Le-kan tamid, nachzor anachnu, גאים ונרגשים business arena. Ge-im, ve-nirgashim כי זה ביתנו השני Ki ze beitenu ha-sheni המרכז הבינתחומי Ha-merkaz ha-Beintchumi בינתחומי!י ContaCt us Tel: InternatIonal CandIdates +972-9-952-7658 Beintchumi ! E-mail: [email protected] Tel: IsraelI CandIdates +972-9-952-7300 E-mail: [email protected] www.idc.ac.il/GlobalMBA IDC Spring 2010 > 75 The IDC Family Congratulates

The IDC Herzliya Honorary Fellows for 2010:

Baruch Ivcher Idan Ofer Gideon Argov Prof. Irwin Cotler Sami Sagol Prof. Rivka Carmi Dr. Miriam Adelson Prof. Alan M. Dershowitz