Big Cheese Award February Tirso Iglesias, Cacique, Inc

MARCH/APRIL 2016

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OFFICIAL PUBLICATION March DDBC of Southern California 8 – DDBC Membership meeting, www.ddbcsocal.org Embassy Suites Hotel, Garden Grove. Information: 562-947-7016. 11-13 – Natural Products Expo West, Anahiem Convention Center. In This Issue: Information: www.expowest.com. 27 – Easter. A look back at DDBC meetings April A crowd of more than 240 members and guests were on hand at the February 5 – City of Hope Fashion Show meeting in Garden Grove to honor the DDBC’s 2015 Award winners. Also, the Luncheon, Disneyland Hotel, 10:30 January Dinner/Dance and Installation of Officers is covered. Stories and photos a.m.-1:45 p.m. Information: 626-218- begin on Page 26. 6280. 9-13 – Western Association of Food Chains Convention, Honolulu. 48th DDBC National Seminar 14-17 – California Cheese & But- “Staying relevant in a changing world” is the theme for the 48th National DDBC ter 51st Convention, Temecula Creek Seminar, scheduled for Sept. 9-11 at the Laguna Cliffs Marriott Resort and Spa Inn. Information: in Dana Point, according to General Chairman Laura Taketomo (Food 4 Less). www.cacheeseandbutter.org. See more information on the Seminar on Pages 10-13. 22-30 – Passover. 28 – DDBC Spring Golf Tourna- The Big Cheeses ment, Tijeras Creek GC. Information: Tirso Iglesias (Cacique, Inc.) and Rich Gillmore (Gelson’s Markets) are profiled 562-947-7016. as the February and March Big Cheese Award honorees. Find out more about May them beginning on on Page 18. 5 – Cinco de Mayo. 17 – SCFRC Foundation Golf Also in this issue Tournament, Tustin Ranch GC. Infor- mation: 949-830-9584. Industry news from retailers and other segments, an idea for Cinco de Mayo, and 30 – Memorial Day. an expanded calendar of events. June 5-7 – IDDBA Dairy Deli Bake, Advertiser index Houston. Information: www.iddba.org. Advantage Sales 23 J. Brass Company 21 14 – DDBC Casino Night, Em- American International 21 Lakeview Cheese 17 bassy Suites Hotel, Garden Grove. In- Cacique Cover, 19 La Mexicana 5 formation: 562-947-7016. DSW Distribution 4 Litehouse Foods 15 Gelson’s Markets 22 Marin Cheese 34 Hoffy 25 Mission Foods 7 More calendar IDDBA 2 Raymundo’s 9 Insight Food Sales 15 V&V Supremo 35 Page 34 Advertising, editorial information About the cover For advertising information in the Items to be submitted for editorial Cacique® USA has offered only DDBC News, contact Dalva Fisher at consideration should be sent to: Editor, the finest quality cheeses and other 435-674-3504 or Pacific Rim Publish- DDBC News, P.O. Box 4533, Hunting- Hispanic products for more than four ing Co., P.O. Box 4533, Huntington ton Beach, CA 92605-4533. decades. Beach, CA 92647-4533. 714-375-3900. All submissions are subject to edit- You can see the purity in every FAX: 714-375-3906. ing for style and content. Cacique® product that comes with DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC the pride, dating from unrivaled of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington tradition and exemplary service. All Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, have combined to make Cacique® the Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. largest Hispanic cheese manufacturer Copyright 2016 by the DDBC of Southern California. All rights reserved. in the country.

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Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995; §Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser OFFICIAL PUBLICATION and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; DDBC of Southern California Dave Daniel and Cheryl Kennick, 2014; Jim Allumbaugh and Debra Zimmerman, Dave Daniel, Editor 2015. www.ddbcsocal.org RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” VOL. LIII NO. 2 2016 • ISSN 00117862 Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, Executive Director: Susan Steele 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, OFFICERS: President: Silvia Quiroz (Cardenas Markets); First Vice Presi- 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie dent: Dave MacDonald (Hood Foods); Second Vice President: Sue Bargsten (DPI Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Specialty Foods); Third Vice President: Jim Veregge (Unified Grocers); Secretary: Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Emily Aguilar (Daisy Brand); Treasurer: Bill Mackie (Processor’s Marketing and Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, Research); Advisor: Cheryl Van Den Hende (Monterrey). 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, DIRECTORS: Robert Burke (Emkay Food Brokers); Donna Harkema (Farmer 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia John), Matt Hebert (Insight Food Sales); Sokha Lim (Norseland, Inc.), Jaime Quiroz, 2013; Laura Taketomo, 2014; Miriam Welch, 2015. Prager (Albertsons/Vons/Pavilion). Laura Taketomo (Food 4 Less), Nancy Tyler PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. (Acosta), Damian Valdez (Super King Markets), Lulu Vargas (Magnolia Foods), “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, Becky Villasenor (Cacique, Inc.), Miriam Welch (Albertsons/Vons/Pavilion). 2007; Debra Zimmerman, 2012. PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Davis, 2014; Tom Keyes, 2015. Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick Schwebe, Peter Hejny, 2000; Jeff Merrill, 2001; Bill Hankes, 2002, Manny Marin 2003-04; 1995; Jim Allumbaugh, 1996; Paul Christianson, 1997; Rona Reeves, 1998; Bill Bob Dressler, 2005; Jon Amidei, 2006; Sue Bargsten, 2007; §Rigo Landeros, Schwartz, 1999; Jim DeKeyser, 2000; Burhan Nasser, 2001; Jeff Merrill, 2002; 2008; Rey Garza, 2009; Lisa Juarez, 2010; Stacy Gilbert, 2011; Neil Swanson, Bill Hankes, 2003; John Brass, 2004; Debra Zimmerman, 2005, Jack Taylor, 2006; 2012; Bill Mackie 2013; Connie Thatcher 2014. Jon Amidei and Bob Dressler, 2007; Paul Miller, 2008; Monica Stone, 2009; Judy HALL OF FAME: §Harry Schneider, 1983; §Sam Freed and §Ralph Levey, Norton, 2010; Ann Dressler and Rey Garza, 2011; Lisa Juarez, 2012; Fred Rowen, 1984; §Pete Uraine, 1985; §Al Berger, 1986; §Eddie Goldstein and §George 2013; Craig Covell and John Nielsen, 2014; Barbara Dolbee, 2015. Hobbs, 1987; §A.A. “Bud” Moorman, 1988; §Morrie Rosenfeld and §Claus § — Deceased. Simon, 1989; §Otto Schirmer and §Andy Stylianou, 1990; §Ray Ferry, 1991; §Bob 4 DDBC News, March-April 2016 LA MEXICANA

Mark Dixon, Acosta Sales & Marketing (714) 988-1319.

La Mexicana Food Products 4601 Pacific Boulevard, Vernon, CA 90058

LaMexicanaFoods.indd 1 2/20/15 4:41 PM Cinco de Mayo Food for Thought Hispanic marketing is not about diversity By TERRY SOTO planning, strategy and tactic development Author and CEO process? About Marketing Solutions, Inc. If you answered yes, to even one of these questions, I would encourage you to chal- What does having a culture of diversity lenge the status quo. and inclusion have to do with marketing to Targeting Hispanics to drive incremen- Hispanics? tal growth for our companies must be an Absolutely nothing. Recently, I was pre- integrated process that includes your “sweet paring a joint case study presentation with spot” Hispanic target in the entire research, a client. At one of our last work sessions, strategy, tactical and implementation pro- she said her communications director be- cess from the beginning. It must be owned lieves that the company ought to start the by those who are responsible for business case study by saying that it “marketed to growth and a P&L, just as they own respon- Hispanics because we have a strong culture sibility for growth among any other oppor- of diversity and inclusion.” tunity consumer segments. I said, “Your company doesn’t have a This is the only way to ensure targeting strategy to grow share among Hispanics be- Hispanics makes strategic sense and is cause you have a culture of diversity and aligned with meeting organizational perfor- inclusion any more than you have a strat- mance goals. egy to grow share among women because Terry Soto (Terry Soto is President and CEO of you have a strategy of diversity and inclu- About Marketing Solutions, Inc., a sion.” how Hispanic marketing is positioned Burbank-based strategy consulting firm The reason your company – or any com- within your organization. I offer the follow- specializing in helping her clients dramati- pany – targets Hispanics or women or His- ing check list to help you assess whether cally improve overall business performance panic women is because those groups spend Hispanic marketing is positioned to drive by optimizing their strategies to succeed in money and you want to win and retain your growth for your organization or whether it the Hispanic market. She is the author of fair share. simply exists because your company feels Marketing to Hispanics and Strategic Ap- The reason companies have a culture of it needs to be politically correct and so proach to Planning and Implementing Your diversity and inclusion is because they don’t they’ve decided to do “something.” Initiative and co-author of Grow With want to be sued for discrimination and they • Is Hispanic marketing managed by America Best Practices in Ethnic Market- want to attract strong talent. It has nothing someone in Diversity and Inclusion, Cor- ing and Merchandising. She is a contribu- to do with growth strategies or targeting porate Affairs, HR or Special Projects tor of Progressive Grocer, Supermarket opportunity market segments. Group? News, and DDBC News, among others and There was dead silence on the line. Long • Is Hispanic marketing managed as a is a frequent speaker at food industry con- story short, we did not start the case study separate project? ferences. She can be reached at this way. • Are research, strategy, and tactics con- [email protected] I encourage anyone to think hard about ducted separately from the overall research, or 818-842-9688.) Anthony Davis to speak at March meeting One of the Southland’s all-time favorite win on December 2, 1972, he scored six football heroes, Anthony “A.D.” Davis will touchdowns. be the featured speaker at the next mem- “Football fans are well aware of A.D.’s bership meeting of the DDBC on March 8. exploits on the gridiron, both at USC and Davis was a college football All-America Anthony in the professional ranks,” said Jim Veregge at USC in 1974 and has been called the Davis (Unified Grocers), Program Chairman on greatest player never to win the Heisman the Board of Directors. Trophy. He led the Trojans in rushing, scor- “He has many great stories to tell, both ing and kick return yardage for three con- from his playing days and later as a real es- secutive seasons. He is especially remem- tate developer and sports commentator.” bered for scoring 11 touchdowns in three “Whether you remember his playing days games against Notre Dame. In a 45-23 USC or not, you will be entertained.”

6 DDBC News, March-April 2016

Retailer News

and Los Angeles. Stater Bros. was founded in 1936 in “Ben Schwartz is a legend in our busi- Yucaipa and has grown steadily through the ness and it’s an honor to receive this presti- years to become the largest privately owned gious award. My thanks to Unified,” said Supermarket Chain in Southern California Super King co-founder Vache Fermanian in and the largest private employer in both San accepting the award surrounded by the rest Bernardino County and Riverside County. of the Fermanian family on stage. The Company currently operates 169 Su- In addition to the award that was pre- permarkets, and there are more than 18,000 sented to Super King Markets, a duplicate members of the Stater Bros. family. is on permanent display in the lobby of Unified’s headquarters building in Com- Beauvais joins Albertsons merce. A plaque recognizing Super King Jim Beauvais has accepted the position Markets has been added to the permanent of Senior Vice President, Merchandising & award. Marketing for the Southern California Founded in 1922, Unified Grocers is a Division of Albertsons/Vons/Pavilion. Alicia, Jake, and Peter Fermanian with retailer-owned wholesale grocery distribu- Ben Schwartz. He started in the Grocery business more tor that supplies independent retailers than 40 years ago as a cashier at Jewel throughout the western United States. Uni- Foods in Illinois. In 1982, he moved to Super King honored by fied generated approximately $4.1 billion Unified Grocers Southern California, where he worked for in sales during fiscal 2015. Albertsons as an Assistant Meat Manager, Super King Markets was announced as Meat Manager and Assistant Meat Sales the recipient of Unified Grocers’ 2016 “Ben Stater Bros. promotes Van Manager. In 1999, he was promoted to Meat Schwartz Retail Grocery Visionary Award” Helden & Seafood Sales Manager for the Southwest at a special awards dinner in February in Pete Van Helden has been appointed Division of Albertsons in Phoenix. Los Angeles. President and Chief Executive Officer of After a stint as Vice President, Meat & The award is named after Ben Schwartz, Stater Bros. Markets effective January 4, Seafood for Roundy’s Supermarkets in the 96-year old former Unified Chairman according to an announcement by Jack Milwaukee in 2013, he was recruited back of the Board. Schwartz was in attendance Brown. to Albertson’s LLC as the Meat & Seafood at the awards dinner. Brown has served Stater Bros. for the Sales Manager for the Southern California “This is the 11th year that Unified has past 36 years as Chief Division. given the award to an outstanding indepen- Executive Officer and In November 2015, he accepted a dent retailer. On behalf of the entire Uni- will become the Ex- corporate position in Boise as the VP, Retail fied team, I’d like to congratulate and thank ecutive Chairman of Support/Meat but opted to return to the Super King and the Fermanian family for the Board of Directors Southern California Division. being part of our family,” said Bob Ling, of Stater Bros. Mar- Previously, former Vice President Mar- President and Chief Executive Officer, kets. Van Helden will keting and Merchandising Greg McNiff was Unified Grocers, in presenting the award. continue to report to selected as the Portland Division President, “The Ben Schwartz Retail Grocery Vi- Brown. replacing Dennis Bassler, who moved to sionary Award is given annually to the com- Van Helden is a 38- lead the Southern division in Fort Worth. pany in our membership that best embod- year veteran of the Supermarket Industry ies the spirit of Ben. There are lots of great and has served Stater Bros. as President and stories of success in our membership, but I Kevin Davis heads FMI in 2016 Chief Operating Officer since 2013. can think of no better recipient for this Kevin Davis, chairman and CEO of Prior to joining Stater Bros., Van Helden award. Super King has built a reputation as Bristol Farms Markets, has assumed the role was Executive Vice President Retail Opera- a forward-looking, creative and visionary of chairman of the board of the Food Mar- tions for Supervalu. He began his career in company and I’m excited to see them grow keting Institute’s (FMI) Board of Directors. the Supermarket Industry in 1977 working and thrive as a Unified member in the years Davis was affirmed during the FMI Mid- as a Courtesy Clerk for Rosauers in Libby, ahead.” winter Executive Conference annual busi- Montana. In 1978, he relocated to Bozeman, The Fermanian family opened the first ness meeting in January. He succeeds Fred Montana where he joined Albertsons as a Super King store in Anaheim in 1993. The Morganthall, Executive VP, Retail Opera- Clerk. During his 38-years in the Supermar- company has grown and evolved, building tions, The Kroger Co. ket Industry, Van Helden has held a variety a strong market share in and around Los Among others serving on the Board is of leadership positions. Angeles. Today, Super King operates six Justin Dye, Chief Administrative Officer, “Pete is well-respected and will do an markets, with locations in Anaheim, Albertsons Companies, Vice Chairman, In- outstanding job as President and Chief Ex- dustry Relations Committee. Altadena, Claremont, Van Nuys, Northridge ecutive Officer,” stated Brown.

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Raymundo's / Tel: 708-344-8400 / Address: 7424 S. Lockwood Avenue, Bedford Park, Illinois 60638 48th DDBC National Seminar Back by popular demand (honest) Laura Taketomo (Food 4 Less) knows she has a tough act to follow as the General Chairman of the 48th National DDBC Seminar. It was she who set the bar high as last year’s Chairman at the highly successful and extremely popular showcase of the perishable foods industry in California. Taketomo was in charge of presenting some new and unique ideas ... such as building gift boxes for U.S. military troops over- seas ... while honoring tried and true tradi- tions, including the Tisdell Cup National Deli Scramble golf tournament, the prestigious National Festival Luncheon, and an impressive list of speakers. She also picked up a few new ideas along the way to make this year’s event even more promising. Laura Taketomo, Food 4 Less, 2016 “We were invited back to the Laguna DDBC Seminar General Chairman Cliffs Marriott Resort & Spa in Dana Point,” she points out. “It was the first time the Seminar had been held at that facility and in such close to get left behind in today’s fast-paced so- 11 at the Laguna Hills Marriott in Dana proximity to where a good portion of the ciety,” she said. Point. attendees live,” she said. Taketomo also streamlined the Commit- The golf tournament is the traditional “Rarely has a Seminar been conducted tee for this year’s event. Each area or event kick-off event of each year’s Seminar. This in the same place in consecutive years, al- of the Seminar is handled by a committee year, the 8th Tisdell Cup National Scramble though some Seminars have been held in and all hands on deck used to be the call to will be conducted at the prestigious Mon- previous spots, but not back-to-back,” she make preparations. This year, only the in- arch Beach Golf Links, located on the said. dividual Committee Chairmen will attend grounds of the St. Regis Resort. Relying on feedback from 2015 attend- the meetings, give status updates and reports Few golf experiences can match the ees, Seminar Committee members, and re- and outline their committee’s particular blend of stunning natural beauty and vari- sort staff, plus many of her own ideas, needs. Each chairman will work with their ety of challenges presented at Monarch Taketomo promises a repeat of the great ser- own committee. Beach Golf Links. Along the dramatic bluffs vice and amenities offered at the resort, but “We have a committee of more than 30 of Southern California, master architect with some twists in presentation. people, which may be a record. I am so Robert Trent Jones Jr., has fashioned an “We will retain the elements that were proud to be part of an organization that has intriguing layout in the Scottish links tradi- such a success last year and add some new so many members willing to share their time tion on one of the select few oceanfront golf twists as well,” she said. and talents to help create another great courses in California. The theme for this year’s get-together is Seminar weekend. “Staying Relevant in a Changing World.” “They all are contributing great ideas and “The way we do business continues to input and I am really excited to be part of evolve on a daily basis,” she points out. this group and to have so many returning “Supermarkets are faced with competition and first-time volunteers,” she said. from on-line retailers, big box stores, club “This should streamline our committee stores, drug stores and a myriad of other meetings as we move forward,” Taketomo places. For us to continue to be successful, said. “It frees up time for all the individu- we must not only keep up with these als involved in presenting the Seminar and changes, but stay ahead of them. enable them to concentrate on their specific “That is what we hope to present to the duties.” Pot bunkers create daunting approach membership at this Seminar. It is too easy The Seminar will be conducted Sept. 9- shots to the greens.

10 DDBC News, March-April 2016 48th National Seminar Presented by the DDBC Laguna Cliffs Marriott • Dana Point; Sept. 9-11, 2016

Two-Night Package By Aug. 1 After Aug. 1 GOLF/SPA PACKAGES GOLF: 8th Tisdell Cup – National DDBC Deluxe Room Couple $1,399.00 $1,499.00 Golf Scramble at Monarch Beach GC Deluxe Room Single $1,049.00 $1,199.00 Friday, Sept. 9, 8:15 Call to carts Additonal night stay – Available for $250.00 each night. 8:30 Tee Time Two-night Seminar package includes hotel, taxes, resort fees, internet Complimentary transportation from hotel access, valet parking for one vehicle, all meals, entertainment and to course, 7:45 a.m.. business sessions. $250 Per Golfer or $950 Per Foursome SPA: at Laguna Cliffs Marriott Spa, Children’s packages are available for $150.00 per child (Ages 5-12). $250 Per Person

PAYMENT INFORMATION Register early to save money. Rooms are limited. Cancel- Make checks payable to: “DDBC of Southern California” lation policy: Payment of Seminar package will be refunded, and mail registration, along with payment, to: DDBC, P.O. less $100 administrative costs, if received prior to Aug. 1. Box 1872, Whittier, CA 90609. After Aug. 1, payment fee is NOT refundable.

Names (For badges; Company name E-mail address Packages include spouse’s name) Golf Spa

Enclosed payment summary: Seminar Payment $______Specify: Couple ___ Single ___ Additional room night $______Specify: Thursday ___ Sunday ___ Golf $______Spa $______Sponsor Levels Available: Children’s package $______General $400 ___ Bronze $1,500 ___ Sponsorship/Hosting $______Silver $2,500 ___ Gold $5,000 ___ Platinum $10,000 ___ Other ___ Total enclosed $______

Name on Credit Card______Signature______

Credit Card number______Expiration Date______Security code for card ______Zip Code for Card______DDBC of Southern California, P.O. Box 1872, Whittier, CA 90609; 562-947-7016; FAX: 562-947-7872; [email protected]. DDBC News, March-April 2016 11 48th National DDBC Seminar Sponsorship Form Planning for the DDBC’s 48th National Seminar, which is We ask you to be a part of the seminar by donating to this scheduled to take place Sept. 9-11 at the Laguna Cliffs Marriott fund. Your company’s name will be added to the list of Resort in Dana Point, is well underway. sponsors and published each month in the DDBC News as well Each sponsorship aids in the development of quality pro- as recognition at the seminar. Sponsors of $1,500 or more will grams and learning experiences. have their company logo on signage and in DDBC News. $400 General Sponsor $1,500 Bronze Sponsor $2,500 Silver Sponsor $5,000 Gold Sponsor $10,000 Platinum Sponsor Company Name

Individual’s Name

Business Address

City, State, Zip

Please mail your check, made payable to the DDBC, and mail to P.O. Box 1872, Whittier, CA 90609- 1872, along with this form. Thank you for your consideration.

Your Sponsorship levels General Sponsor ($400) Gold Sponsor ($5,000-$9,999) • Recognition in Program Brochure Includes: Includes: • Company Logo Displayed on Large • Recognition in DDBC News • Recognition in DDBC News Screens during All Business Sessions at • Recognition in Program Brochure • Recognition in Program Brochure at Seminar Event • Includes Golf Foursome at the DDBC Bronze Sponsor ($1,500) • Company Logo Displayed on Large Tisdell Cup Tournament, Monarch Beach Includes: Screens during All Business Sessions at Course • Recognition in DDBC News Seminar • Includes 2 Night Complete Seminar • Recognition in Program Brochure • Company Logo Displayed on Signage Package Including Room, Meals, Business • Company Logo Displayed on Large at Seminar Sessions & Entertainment (Single or Screens during All Business Sessions at • Includes Golf Foursome at the DDBC Couple) at La Costa Resort & Spa Seminar Tisdell Cup Tournament, Monarch Beach • Specific Event Hosting and Recogni- Course tion During Seminar: Specific Event Choice Silver Sponsor ($2,500) OR 2 Night Single Seminar Package in- Will Be Offered on a First Reserve Basis. Includes: cluding room, meals, Business Sessions & Includes Extra Signage Recognition and • Recognition in DDBC News Entertainment at La Costa Resort and Spa Event Banner at Specific Hosted Event. • Recognition in Program Brochure Sponsoring Company Products Will Be • Company Logo Displayed on Large Platinum Sponsor ($10,000+) Highlighted and/or Sampled During Event. Screens during All Business Sessions at Includes: Platinum Sponsors Recieve Platinum Seminar • Recognition in DDBC News Recognition!!! • Company Logo Displayed on Signage at Seminar Send news of your company to: • Includes Golf Twosome at the DDBC Editor, DDBC News Tisdell Cup Tournament, Monarch Beach P.O. Box 4533 Course Huntington Beach, CA 92647 • Company Logo Displayed on Signage or email: [email protected] at Seminar 12 DDBC News, March-April 2016 48th National DDBC Seminar Sponsors

As of Feb. 20 2016 DDBC’s National Platinum Seminar Committee General Chairman Laura Taketomo ...... Food 4 Less

Committees *Ed Silva (Audio/Visual) ...... Ralphs Michael Rodrigues (Audio/Visual) ...... Ralphs

Gold *Connie Thatcher (Program/Speakers) ...... Advantage Jaime Prager (Program/Speakers) ...... Albertsons Josh Baum (Program/Speakers) ...... Savi Sales

*Patti Winsell (Food/Beverage) ...... Della Frorenza (Festival Luncheon) ...... Red Apple Cheese Darlene Ethridge (Festival Luncheon) ...... Barbara Dolbee (Festival Luncheon) ...... Bonert’s Pies Lisa Leandro (Festival Luncheon) ...... Eggland’s Best Emily Aguilar (Festival Luncehon) ...... Daisy Brand

*Steve Nguyen (Golf) ...... Unified Grocers Bob Dressler (Golf) ...... Advantage Fresh Bronze Rafael Pineda (Golf)...... Mission Foods

*Silvia Quiroz (Sponsorship/Hosting)...... Cardenas ...... Markets Jim Veregge (Sponsorship/Hosting) ...... Unified Grocers Susan Duran (Sponsorship/Hosting) ...... Rich Products

Patrick Jacobo (Silent Auction) ...... V&V Supremo JoAnn Dunn (Silent Auction) ...... LALA Arselie Miller (Silent Auction) ...... Dannon Anne Abate (Silent Auctioin)...... Dannon

*Melissa Griffin (Decor) ...... Stater Bros. Irene Stiles (Decor) ...... Quest Sales Dottie Beamer (Decor) ...... Premier Sales ...... Solutions 2016 Seminar Sponsors *Diane Murdoch (Goodie Bags) ...... TrueFresh LLP Monica Stone (Goodie Bags) ...... Fuji Foods Lulu Vargas (Goodie Bags) ...... Magnolia Foods As of Feb. 20 Sokha Lim (Goodie Bags) ...... Norseland, Inc. 1. Bar-S Foods 2. Reynaldo’s Mexican Foods *Brian Svoboda (Troop Build) ...... Carl Buddig 3. Carl Buddig Dave MacDonald (Troop Build)...... HP Hood Larry Eiffert (Troop Build)...... JTJ Sales 4. Alta Dena Dairy Mary Crocker (Troop Build)...... Alta Dena 5. Coastal Marketing Group Francisco Medrano (Troop Build) ...... Tampico Spice 6. Eggland’s Best Valerie Kalic (Troop Build) ...... Food 4 Less 7. Don Jose 8. Florida’s Natural Bill Mackie (Treasurer) ...... Processor’s 9. Premier Action Group ...... Marketing 10. Rosemary Farm Susan Steele (DDBC)...... DDBC Executive 11. Johanna’s Beverages ...... Director 12. Plumrose USA Dave Daniel (Pacific Rim Publishing) ...... DDBC News 13. Mission Foods. * -- Committee chairman. DDBC News, March-April 2016 13 Industry News

Rigo Landeros ees, slashed the pay of the ones who re- also oversaw the day-to-day business op- Former DDBC President Rigo Landeros mained and cut services. erations at the manufacturing plant in the died Jan. 7 in Fillmore. He was 51. Landeros was born in Fillmore and City of Industry. Landeros, a longtime executive at raised in a home on Foothill Drive. As a Previously, he held Business Develop- Gelson’s Markets, served as DDBC Presi- boy, he liked to follow fire trucks on his ment positions with Los Angeles-based U.S. dent in 2008, two years before leaving the bicycle and watch firefighters battling Foods and Sysco from 2001-2012. He be- food industry for civil service in his native blazes. As a teenager, he was a cadet with gan his career as Hispanic Retail Sales Fillmore. the Ventura County Fire Department, and Manager for Kelly-Clarke in 1993. He was Fillmore’s fire chief, assistant after attending Oxnard College he entered city manager and acting public works di- the county’s reserve firefighter academy. In Sprouts Markets rector at the time of his 1991, he joined Fillmore’s largely volun- Longtime DDBC member Jeff death. teer fire department part time. Nachreiner has joined Sprouts Farmers Services have been For income, he started cutting meat at a Market in Phoenix as Senior Category Man- held. Gelson’s Market in Encino in the mid- ager – Deli. “Rigo was the 1980s. He became the meat buyer for the Most recently he was at Harvest Meat consumate profes- chain and later the director of its meat, deli Company as Corporate Director of Dairy, sional during his ser- and cheese departments. Deli & Bakery. Prior to that, he was Na- vice to Gelson’s and to At the same time, he was climbing the tional account manager for nearly five years the DDBC,” said Jim ranks in Fillmore, becoming a volunteer fire at DPI Specialty Foods. Veregge, also a Past captain in 2004. In 2009, the position of Previously, he worked for Ralcorp Fro- President, member of chief — a paid, full-time job — opened up. zen Bakery Products. He began his career the DDBC Hall of Fame, and program di- Landeros landed the job, quitting Gelson’s. in the food industry at ConAgra before rector/historian on the current Board of “My love is the fire service,” he said in moving into Ralphs Grocery. Directors. the 2013 interview, noting that he had no “He was an outgoing personality and al- interest in staying on permanently as city IDDBA Heads to Houston ways tried to find the best in everyone he manager or public works director. The International Dairy-Deli-Bakery came in contact with. The DDBC is proud Landeros is survived by his wife, Laura Association’s 52nd event, Dairy-Deli-Bake to have been associated with him and send Landeros; sons, David and Daniel Seminar & Expo, will be held in Houston our sincere condolences to his family.” Landeros; daughter, Christina Landeros June 5-7. Stunned Fillmore officials said the city Bingham; son-in-law, Eldon; and two The IDDBA show is a full-service semi- was in mourning shortly after his death was granddaughters, Gabby and Mia. nar and expo with pre-qualified retail buy- announced. ers and merchandisers, top dairy, deli, bak- City Manager David Rowlands said in a Mastro & Associates ery, cheese, foodservice products, packag- statement that Landeros was “a true part- David Gonzales has joined the sales team ing, services, and the highest-rated speak- ner in the administration of our city. He was at Mastro & Associates, according to a re- ers. This event has been called the “Show a true leader of our fire department, and on cent announcement by Larry Mastro. of Shows” because it’s the one conference a personal level a great husband, father and “We are pleased to that offers an extensive seminar program friend. He will be greatly missed by myself have someone with that has meaningful content for personal and and all who knew him.” David’s experience professional growth; pre-qualified retail A City News Service story said Landeros join our organization,” buyers, merchandisers, and executives who was instrumental in helping Fillmore re- Mastro said. “His are ready and willing to do business; 1,900 cover from the recession “and return the background not only booths filled with products and services for city’s financial picture to full solvency.” includes vast sales ex- the fresh-food categories; and world-class Landeros was interim city manager for perience on the bro- merchandising ideas and demonstrations about 10 months in 2012-13 after the pre- kerage level, but also with actionable ideas. Approximately 9,000 vious city manager, Yvonne Quiring, left includes experience in attendees are expected for the event. and before Rowlands was hired. Landeros sales for a highly respected regional manu- IDDBA is a nonprofit membership or- became assistant city manager following facturer. ganization serving the dairy, deli, bakery, Rowlands’ hire. Landeros was Fillmore’s “The attributes will contribute greatly to cheese, and supermarket foodservice indus- acting public works director since 2010. our company’s continued success in the tries. Member companies enjoy many ben- Because of the recession and a dispute Southern California marketplace.” efits and services including the annual semi- that deprived the city of millions of dollars Gonzales has nearly 25 years of experi- nar and expo, leading-edge research, train- in sales tax revenue, Fillmore experienced ence in the Southern California region. ing programs, management tools, and an lean economic times from roughly 2010-13. Most recently was Regional Sales Manager annual trends report. For more information The city laid off nearly half of its employ- for El Burrito Mexican Foods, where he visit iddba.org.

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DDBC News, March-April 2016 15 Distributor News Two SoCal distributors acquired Two Southern California food distribu- ued growth at DPI.” tion companies have been sold in a two- Founded in 1999 and headquartered in month period. Chicago, Arbor Investments is a specialized Arbor Investments announced Dec. 14 private equity firm that focuses exclusively that it has completed the acquisition of a on acquiring premier companies in the food, majority equity stake in Ontario-based DPI beverage and related industries. The firm Specialty Foods, Inc. from Dublin, Ireland- has acquired or invested in more than 44 based Ornua Co-Operative Limited. food, beverage and related companies in KeHE announced that it has acquired North America. Monterrey Provision Company, a San Di- At KeHE’s Naperville, Ill., headquarters, ego-based distributor of products for the Brandon Barnhold, President and CEO, perimeter departments at retail grocery said, “We view the perimeter as an essen- stores. Monterrey is a 40-year old family- tors. Arbor understands our value proposi- tial element of our growth strategy. The ac- owned company and a trusted partner to tion and is a hand-in-glove fit with our Com- quisition of Monterrey expands our perim- leading retailers across the country. pany. We are enthusiastic about unlocking eter capabilities, and further enables our With approximately 1,800 employees DPI’s potential.” growth plans. This is similar to the advan- and annual revenues in excess of $1.0 bil- “The specialty food distribution sector tages we gained in the organic business with lion, DPI is one of the largest specialty food presents a great investment opportunity,” the acquisition of Nature’s Best in August distributors in the United States. The com- added Arbor CEO, Gregory Purcell. “Re- 2014.” pany sells gourmet, ethnic, organic and bet- tail grocery America is crying out for an al- Mike Leone, Chief Commercial Officer ter-for-you foods to national, regional and ternative distribution model to stop, drop at KeHE said, “With the addition of independent retailers, quick service restau- and run. Increasingly, retailers and Monterrey, we are better positioned to capi- rants and foodservice operators through foodservice operators are realizing the value talize on opportunities in the perimeter and eight distribution centers across the United of partnering with a distribution service partner with customers across their total States. provider like DPI who can provide geo- store.” DPI excels at enhancing its customers’ graphic scale, individualized customer ser- The combination of KeHE and product offerings through customized sales, vice and deep merchandising services. Go- Monterrey joins two successful organiza- marketing and logistics solutions. Ornua ing forward, we expect to deploy Arbor’s tions with complementary assets and skills. will retain a minority equity interest in the resources, capital and more than 20 years The acquisition helps advance KeHE’s stra- Company and DPI’s existing senior man- of acquisition expertise to acquire family- tegic plan and aligns with KeHE’s vision to agement will continue to lead the organiza- owned specialty distributors to augment be the trusted distributor for natural, organic tion. DPI’s strong foundation and further en- and specialty products. “DPI has an impressive 30-year record hance its already formidable standing in the “Joining the KeHE family leapfrogs of profitably driving customer sales growth specialty food distribution industry.” Monterrey by years in our ability to extend through individualized programs that com- “The sale of DPI is consistent with our excellence in fresh perimeter distribu- bine best-in-class product selection, logis- Ornua’s strategy of reallocating capital and tion to the entire country,” said Luke Abbott, tics and merchandising with a highly fo- assets to support our continuing investments President of Monterrey. “Further, KeHE and cused and flexible service model,” said Alan in enhanced routes to market for Irish dairy Monterrey couldn’t be better cultural fits Weed of Arbor Investments. “With a diverse products through our businesses across glo- for each other.” network of national and international ven- bal markets,” commented John Jordan, The acquisition will add two distribution dors, DPI has the pulse of specialty food Ornua Foods CEO Europe and Latin centers in San Diego and Oklahoma City to trends, particularly in the dynamic gourmet, America. “As we evaluated potential KeHE’s existing network of 16 distribution perishable, specialty, natural, organic, local acquirers, Arbor and its exclusive focus and centers in the U.S. and Canada. and ethnic foods categories that retail cus- stellar reputation in the food and beverage KeHE is an employee-owned company tomers and discriminating consumers de- industry stood out. We believe that Arbor is with more than 5,000 CareholdersTM in the mand.” the optimal equity partner to drive contin- U.S. and Canada. Russ Blake, DPI’s President and CEO, commented, “A unique specialty food prod- Send your industry news to: Editor, DDBC News uct offering is the lifeblood of successful P.O. Box 4533 grocers. DPI’s service-centric model, pro- Huntington Beach, CA 92647 viding a full suite of individually tailored email: [email protected] solutions, sets us apart from our competi- 16 DDBC News, March-April 2016 At Lakeview Cheese, we strive to provide our customers with the finest high-quality cheeses at the best possible prices. Proudly serving the food service, industrial and retail industries.

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LakeviewCheese-2.indd 1 8/19/15 3:17 PM Big Cheese Award February Tirso Iglesias, Cacique, Inc. By DAVE DANIEL In 2000, he moved into the marketing Editor, DDBC News department, first as assistant marketing manager taking care of shopper marketing Tirso Iglesias (“T3”) has officially been programs. He became Marketing Manager with Cacique, Inc. for 24 years, but his as- in 2002 and was promoted to Director of sociation with the La Puente-based His- Marketing in 2004 while earning his MBA panic perishables manufacturer goes back from the U. of Chicago in 2007 after earn- a lot further than that. ing his B.S. from USC in 1996. “I remember as a young boy going with He has been VP since 2013. “This busi- my father to markets to do store checks. He ness is as fun as heck,” he said with a smile. told me we were ‘merchandising,’” he said. “We are blessed to be in a growing market, “I went to stores with him off and on for working on a segment that is expanding in about 10 years, until I was a teen-ager. To popularity and population across the U.S. this day I can’t walk past a section without We have many opportunities ahead of us. making sure our cheese, creams, chorizos It’s how we engage with our consumers that and yogurts are properly stocked and faced will make the difference. up.” “We are the market leader in many cat- His father, the late Tirso, was a legend egories and have to continue to evolve in in the perishable foods industry in South- order to meet and exceed our consumers’ ern California for decades. He was the Big needs in the fast changing landscape,” he Cheese Award honoree in May 1999 (he Tirso Iglesias said. died in 2005 after 30 years at Cacique) and The company’s No. 1 product is the now one of his two sons working for Ca- remember much about “T1,” the first Tirso popular Ranchero Queso Fresco, which cique has earned the same honor from the Iglesias to be associated with Cacique, ranks in the top 10 nationally in all natural Dairy Deli Bakery Council (DDBC) of which was founded 43 years ago by Gilbert cheeses as ranked by IRI. In all, Cacique Southern California. The younger Tirso is de Cardenas. has many distinct products and keeps a keen Big Cheese for February, but will receive “My grandfather and his twin brother, eye on innovation and growth. his award at the March meeting. Rafael, emigrated from Cuba about the same As busy as the duties of his job require, Nearly everyone around the Cacique time as the de Cardenas family. They owned he also has time to try to stay in shape, es- headquarters and production facility refers and operated two stores in Los Angeles,” pecially on his cycling trips around the to Tirso as “T3.” T3 said. “The stores were named ‘Los Southland. “I try to get in about 60 to 80 He has been at Cacique since 1992 and Jimaguas,’ which means ‘The Twins.’ They miles a week,” he said. “A few of us from has followed his father into management as knew Gilbert when they lived in Cuba and work have ridden in three ‘centuries’ (100- the Vice President of Sales and Marketing they were among the first stores to carry mile rides) together ... and my stamina for the country’s largest manufacturer of Cacique cheese when it was introduced.” hasn’t failed me yet.” Hispanic cheese products. The families have continued to work to- He also likes to attend as many industry While many in the industry know T3 and gether just about from the beginning. Gil- golf events as possible, but said matter-of- knew T2, not many in Southern California bert Jr. now heads the company business factly, “The best thing I do on the golf and works with T3 and his brother, Chris- course is drive the cart.” topher. He admits to being a “sneaker-head.” T3 working for Cacique was not guar- “My first job was at a Foot Locker store,” anteed. “When I wanted to go to work, my he said, “and I really got into all the differ- father told me to make sure that when I ent types of athletic shoes out there. I have asked for a job, I was ready for the respon- many different styles that I collect, includ- sibility that went with it, take nothing for ing a pair of Air Jordans that are somewhat granted and always give your best effort,” pricey.” he said. His hobby is “watching anything ESPN He started in June 1992 as an assistant shows,” he said, “especially football, For- in the purchasing department and spent the mula 1 auto racing, basketball, hockey and first 8 years on the production side of the baseball.” business, doing everything from purchas- His favorite teams are the Lakers, Dodg- ing to product planning, special projects and ers, Kings, USC Trojans and the Miami product launches. Continued on Page 22

18 DDBC News, March-April 2016

Big Cheese Award March Rich Gillmore, Gelson’s Markets By DAVE DANIEL 18 stores and will have at least 26 stores by Editor, DDBC News the end of 2016. “As of March 1, we had 21 stores,” Nearly everyone is familiar with the Gillmore said, “and there were 5 more stores phrase “Bringing home the bacon.” opening in the next four months and three Rich Gillmore can take you one better. more being built from the ground up by next He was home WITH the bacon. year. Gillmore, the Senior Category Manager “We have almost doubled in a year and for Dairy/Deli/Frozen for the rapidly grow- it has been pretty crazy because there is so ing Gelson’s Markets chain, is the Dairy much on everyone’s plates,” he said. “It was Deli Bakery Council’s (DDBC) of South- really a good decision for me to move to ern California Big Cheese Award honoree Gelson’s. It gave me a chance for growth in for March. He will receive his award at the my career. It is a smaller, family feel here, July meeting. especially when I first got here. It is nice to And the personable industry veteran re- be here and have opportunities … and ac- ally did spend time during his formative tually have some influence in the company.” years on a pig farm in Colorado. Gelson’s goal for this year was to open “I was born in California,” he notes, “but a new store every three weeks, which means moved with my family when I was six to Gillmore has been busy getting vendors se- Colorado, where my father had purchased Rich Gillmore lected, adjusting schematics for each new a pig farm. We lived there until I was 14 store and visiting the new stores in such and we moved back to California. areas as Rancho Mirage and Del Mar. “We all worked a lot, but after a few “I am privileged to work with such a years, the pork market fell apart, money was When he turned 18, he enrolled at UC great team at Gelson’s,” he said. “My boss, tight, and as Californians, it was really too Santa Barbara, majoring in Business Eco- Tom Frattali, and Chris Fromm have been cold in Colorado for us, so we moved back nomics, and continued his retail career at very supportive and have trusted my judg- to Thousand Oaks,” he said. the Vons in Goleta near campus. He moved ment for many years. And most important, Gillmore’s father had worked for Vons up from courtesy clerk to key carrier (su- my partner-in-crime, Gayle DeCaro, who for 25 years before moving to the Rockies pervisor after the Manager left the store) in has taught me so much about cheese and and went back to that company when the his five years there. introduced me to the value of the DDBC.” family returned to the Coast. The senior Upon graduation from UCSB, he and The Encino-headquartered Gelson’s has Gillmore used his influence to get Rich a high school sweetheart Tiffany were mar- had an imputable reputation and has no job as a courtesy clerk at the local Vons. He ried, moved back to Thousand Oaks, and qualms about expansion in the wake of the comes by his retail experience honestly … he worked on the Night Crew at the Ventura recent failed experience of Haggen’s in his mother and a brother also worked for Vons. That was 1992. He was promoted to Southern California. Vons for 20-30 years each. Assistant Store Manager in 1996 and was “Gelson’s is known in Southern Califor- “That was February 1986,” he recalled, selected for the prestigious Food Industry nia,” Gillmore said. “We did lots of research “and I remember that store had just installed Management program at USC in 1999. He as far as choosing locations, some of which scanners at the check-out counters.” also was promoted to Store Manager that we had an eye on before Haggen. We think year in West L.A. these new locations will really work for us. He transferred to Ventura County, where We are confident in our abilities and we he served as Store Director for two stores have done our research. in special assignments from Vons headquar- “I am really excited about the growth of ters in Arcadia. our company,” he said. “Things are going “In 2008, I heard there were some op- really well so far and this is an exciting time portunities at Gelson’s,” he said, “and I had for all of us.” gone to the FIM program at USC with Tom And the past 23 years have been an ex- Frattali, Senior Vice-President Grocery Pur- citing time on the family front for all the chasing, Merchandising and Distribution Gillmores. there. He hired me as a Grocery Category Rich and Tiffany have three daughters. Manager.” Abigail, 20, is a junior at Cal Lutheran in Gelson’s has been in a growth spurt since Thousand Oaks and Emily, 18, is a fresh last year. The company entered 2016 with Continued on Page 22 20 DDBC News, March-April 2016 CONGRATULATIONS

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DDBC News, March-April 2016 21 March Big Cheese – Rich Gillmore, Gelson’s Congratulations Continued from Page 20 man there. Molly is a freshman at Newbury Park High. Tiffany to our very own works as a special ed instructional assistant at a school in Camarillo. “Plus, we have a Golden Retriever puppy, Oliver, who keeps us busy,” he said. “The kids have always kept us busy. Our married life has been all about the kids. All of the girls played soccer and I was a coach for 12 years. My wife and I both love movies. We love walking the dog and being outside with the kids and animals. Two of our daughters are involved in theater and choir and we spend a lot of time there. “We have always liked going camping as a family … in a tent. That is a little more rustic, but the girls always loved it, too. And we all love going to the beach.” He has been seen out on the golf course at various industry events. “I am a terrible golfer,” he admits, “but I really enjoy getting out there.” Please join the DDBC in saluting Gillmore as the Big Cheese Award honoree. February Big Cheese 1/2-page ad here Tirso Iglesias, Cacique gelson’s new Continued from Page 18 4-c Dolphins. “If it is competitive and strategic, I’ll watch it,” direct to yo he said. He also likes to return to Chicago as often as he can. “I had never lived anywhere but Southern California until I went to school there. I wanted to experience a different area, somewhat outside of normal to me. It was a challenge I wanted to explore and I am glad I did as Chicago has become a second home to me.” “I want to thank everyone involved for this honor,” he Rich Gillmore said. “I am proud to share it with all the other people who work here who have received it. It was pretty cool when my Dad received it … I was there and very proud.” DDBC Other Cacique associates who have been honored include Gil de Cardenas, Bob Cashen and Mac Moore. “All three are mentors and huge influences to me and I’m privileged to “Big Cheese” work with them,” he said. “I am proud to support their ef- forts and contributions to Cacique and it is quite an honor for me to receive the award and join them in this exclusive club ... to even be considered is special to me.” Please join the DDBC in saluting Iglesias as the Big Cheese Award honoree for February.

Send your industry news to: Editor, DDBC News P.O. Box 4533 Huntington Beach, CA 92647 email: [email protected]

22 DDBC News, March-April 2016 Advantage Solutions is proud to congratulate Tirso Iglesias of Cacique, Inc., February Big Cheese!

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DDBC News, March-April 2016 23 SPRING GOLF CLASSIC TOURNAMENT Thursday, April 28, 2016

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Please join us for a day of golf, great food & great camaraderie. There are great auction items and raffle prizes – too many to list!! Have an opportunity to win $10,000 cash in our hole-in-one contest. Plus, more fun games on the course and off. Don’t miss out on this special event!

7:00am – Check in & Breakfast 8:00am – Shotgun/Scramble 1:30pm (approx time) -Lunch Complimentary beverages will be available on the course.

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ULTIMATE SPONSOR $1800 GOLD SPONSOR $1400 SILVER SPONSORSHIP $950 8 Golfers with Carts 6 Golfers with Cart(s) 4 Golfers with Carts Breakfast & Lunch Breakfast & Lunch Breakfast & Lunch Tee Sponsor Tee Sponsor Tee Sponsor 6 Raffle Tickets per player 6 Raffle Tickets per player 4 Raffle Tickets per player 2 Strings & 5 Mulligans 1 String & 3 Mulligans 1 String & 3 Mulligans

BRONZE SPONSOR $550 A LA CARTE 2 Golfers with Cart Lunch only ____ @ $60 *8 Raffle Tickets ___ @ $10 Breakfast & Lunch Golf only ____ @ $160 *Pre order only! (6 for $10 at the event) Tee Sponsor Golf & Lunch ____ @ $220 Strings ___ @ $10 4 Raffle Ticket per player Tee Sponsor ____ @ $250 Mulligans x 3 ___ @ $10

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#5 ______#6 ______#7 ______#8 ______Make checks payable to “DDBC”. Mail form and payment to: DDBC, P.O. Box 1872, Whittier, CA 90609-1872 For further information, please contact the DDBC Office at [email protected] or 562-947-7016. 2016 Golf Committee Dave MacDonald, HP Hood - Matt Hebert, Insight Food Sales Damian Valdez, Super King Markets – Lulu Vargas, Magnolia Foods – Donna Harkema, Farmer John Hoffy 2016 MarAprDDBCAd_mech.pdf 1 2/25/16 3:24 PM

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323-267-4600 HoffyBrand.com Square-H Brands, Inc. All Rights Reserved. © 2016 February Meeting of DDBC Awards Night attracts large crowd A crowd of approximately 240 members and guests were on hand in February as the Dairy Deli Bakery Council (DDBC) of Southern California presented awards to its 2015 honorees at the annual Awards Night banquet. Debra Zimmerman (Coastal Marketing Group) and Jim Allumbaugh (Advantage Action) were inducted into the DDBC Hall of Fame, becoming the 49th and 50th members of the pretigious body since the Hall was established in 1983. Miriam Welch (Vons/Albertsons/Pavil- ions) was honored as the 2015 Retailer of the Year while Barbara Dolbee was honored as Supplier of the Year. Each honoree gave a brief acceptance speech as 2015 Council President Cheryl Van Den Hende (Monterrey) presented each award. A highlight of the meeting came when Marco Robles, Public Affairs Director of Cardenas Markets, presented a check for $10,000 to the DDBC Scholarship Fund. (See story on Page 29.) 2015 Award winners, from left, Barbara Dolbee (Bonert’s Pies, Supplier of Year), Laura Taketomo (Food 4 Less), who is Debra Zimmerman (Coastal Marketing Group, Hall of Fame), Miriam Welch serving as the General Chairman of the 48th (Albertsons/Vons/Pavilion, Retailer of the Year), Jim Allumbaugh (Advantage DDBC National Seminar, announced that Action, Hall of Fame). the Seminar will be held Sept. 9-11 at the Laguna Hills Marriott in Dana Point. The theme is “Staying Relevant in Changing Times.” (See story on Page 10.)

Upcoming events March 8 – Membership meeting, Garden Grove April 28 – Spring Golf Tourna- ment, Tijeras Creek GC June 14 – Casino Night, Garden Grove July 12 – Membership meeting, Garden Grove Sept. 9-11 – 48th National Semi- nar, Dana Point Oct. 11 – Membership meeting, Garden Grove Nov. 1 – Election Night meeting, Garden Grove DDBC President Silvia Quiroz accepts a check for $10,000 for the DDBC Schol- Further information at DDBC arship Fund from Cardenas Markets, represented by Marco Robles, Public Af- office, 562-947-7016 fairs Director

26 DDBC News, March-April 2016 February Meeting of DDBC

Debra Zimmerman receives her Hall of Fame recognition Jim Allumbaugh (Advantage Action) receives his Hall of plaque from 2015 President Cheryl Van Den Hende Fame recognition plaque from Van Den Hende. (Monterrey).

Van Den Hende presents Miriam Welch (Albertsons/Vons/ Barbara Dolbee receives her Supplier of the Year plaque Pavilion) the 2015 Retailer of the Year plaque. from Van Den Hende.

Many former honorees, including Hall of Fame members, Past Outgoing President Cheryl Van Den Hende received a to- Presidents, Retailers of the Year, and Suppliers of the Year were ken of appreciation from 2015 President Silvia Quiroz. in attendence. DDBC News, March-April 2016 27 February Meeting of DDBC

Hall of Fame inductee Debra Zimmerman is surrounded by Don Gibbons and Barbara Dolbee, who are to be married family members who were on hand to honor her. in May, pose with daughters Shaylee (right) and Sydney (front).

Jim Beauvais, new Sr. VP Merchandsing and Marketing at Longtime supporters of the DDBC from Concept Food Bro- Albertsons/Vons/Pavilion with wife Lori. kers are Alex Zamarron, Bill Schwartz, Gary Illingworth and recently retired Terry Sorem.

Laura Taketomo (Food 4 Less), discussed the 48th National Approximately 240 members and guests were on hand at one Seminar, to be held in September in Dana Point. of the largest regular membership meetings of the year.

28 DDBC News, March-April 2016 February Meeting of DDBC

DDBC Scholarship Fund gets impressive boost The DDBC Scholarship Fund is off to a rousing start for February Awards Night meeting. 2016, thanks to a generous donation from Cardenas Markets at “What a great start we have for the Scholarship Fund,” said the February meeting. Susan Steele, Executive Director of the DDBC. Marco Robles, Public Affairs Director for the growing chain “We currently have $10,780 for the 2016 fund, which is miles of supermarkets in Southern California, presented a check for ahead of what we had at this time last year,” she said. “The $10,000 to DDBC President Silvia Quiroz, also of Cardenas Council cannot express its appreciation to Cardenas Markets Markets, to join four other companies who had made donations. for their generous donation. Not only does it support our The four companies in addition to Cardenas are Anderson scholarship program, it shows its support of all DDBC activities, Internaional, Sincerely Brigitte, Bonert’s Pies, Galaxy Desserts including having one of their own serve as our president this and Pick On Us. Bonert’s donation came from a silent auction year. That demonstrates real commitment on their part.” for a golf certificate at Monarch Beach Golf Club during last There are a number of ways companies may participate in fall’s National Seminar. the scholarship fund, according to Steele. Interested parties may Anderson International and one of its brands, Sincerely contact the DDBC office at 562-947-7016 for further Brigitte, along with Pick on Us, each donated to the raffle at the information.

Barbara Dolbee (Bonert’s Pies) poses with a congratula- Marco Robles discussed how Cardenas Markets values edu- tory cake from Bonert’s Cakes. cation before presenting a $10,000 check to the DDBC Scholarship Fund. DDBC News, March-April 2016 29 January Meeting of DDBC New officers, 2016 Board installed The installation of officers and Dairy Deli Bakery Council (DDBC) of Southern California Board of Directors for 2016 was conducted during a gala evening of dining and dancing at the Orange Hill Restaurant on Jan. 9. Outgoing President Cheryl Van Den Hende (Monterrey) was called away from the gala, so another Past President, Jim Veregge (Unified Grocers), symbolically passed the gavel to incoming President Silvia Quiroz (Cardenas Markets). The 2016 Board of Directors was installed. From left, Miriam Welch (Albertsons/ Veregge also introduced the 2015 Board Vons/Pavilion), Damian Valdez (Super King Markets), Lulu Vargas (Magnolia as a group, then introduced the 2016 Board. Foods), Nancy Tyler (Acosta Sales & Marketing), Jaime Prager (Albertsons/Vons/ Following dinner, the attendees were Pavilion), Bill Mackie (Processors Marketing & Research), Dave MacDonald treated to an evening of dancing by the band HP Hood Foods), Silvia Quiroz (President, Cardenas Markets), Robert Burke Quest. The event was under the direction (Emkay Food Brokers), Emily Vargas (Daisy Brand), Donna Harkema (Farmer of Nancy Tyler (Acosta Sales & Marketing). John Meats), Matt Hebert (Insight Food Sales), Sokha Lim (Norseland, Inc.) In addition to a raffle, toys were donated and Jim Veregge (Unified Grocers). Not pictured are Laura Taketomo (Food 4 by members for delivery to Olive Crest, a Less) and Becky Villasenor (Cacique, Inc.) safe haven for children in crisis. Rhonda Tagge and Victoria Corbin were on hand to accept the gifts and briefly describe what Olive Crest is about.

The 2015 Board of Directors included, from left, Jim Veregge, Miriam Wlech, Victoria Corbin and Rhonda Tagge rep- Connie Thatcher, Silvia Quiroz, Dave MacDonald, Lisa Juarez, Matt Hebert, resented Olive Crest, one of the Nancy Tyler, Bill Mackie, and Cynthia Yarak. Outgoing President Cheryl Van DDBC’s favorite charities. Den Hende (Monterrey) is not pictured. 30 DDBC News, March-April 2016 January Meeting of DDBC

Board member and Past President Jim Veregge (Unified Super King Markets was well represented with Damian and Grocers) subbed for outgoing President Cheryl Van Den Blanca Valdez, Joye Crosby, and Eugenia and Daniel Barth. Hende (Monterrey) in passing the gavel to 2016 President Silvia Quiroz (Cardenas Markets).

John Martinez (Mission Foods) and wife Francine. Steve Nguyen (Unified Grocers) and wife Roxanna.

LALA’s table included Carmen Little, Patti and Fred Leahy, Rhonda Tagge (Olive Crest) and DDBC Executive Director Filipa Centeno and Jim Veregge and Danny and JoAnn Susan Steele in front of a few of the toys donated for the Dunn. children’s home. DDBC News, March-April 2016 31 January Meeting of DDBC

Raquel Haddadin, Matt Hebert (Insight Food Sales), and Cece and Robert Burke (Emkay Food Brokers). Cynthia Yarak (Unified Grocers).

DDBC Hall of Famer Cheryl Kennick (City of Hope) and Tammy and Bill Mackie (Processors Marketing & Research). Lisa Juarez (Cacique, Inc.).

Pat Nunez (Bar-S Foods) and Stacy Gilbert (Smithfield/ Aimee Mizrahi and Dawn Dudley, both of American Inter- Farmland). national Foods.

32 DDBC News, March-April 2016 January Meeting of DDBC

Nancy Tyler (Acosta), John Tyler, Joye Crosby (Super King Diane Murdoch (True Fresh HHP), Monica Stone (Fuji Markets). Foods), and Sokha Lim (Norseland, Inc.).

Jaime Prager (Albertsons/Vons/Pavilion) and Jeff Daniel The band Quest played easy listening music during dinner (Unified Grocers). and dancing tunes for later in the evening.

Thank you Acosta Sales & Magnolia Foods Marketing Monterrey Advantage Ralphs Grocery Co. Solutions Rockview Farms Cacique, Inc. Smithfield/Farmland Cardenas Markets (Thank you to all Eggland’s Best donors that may English Bay Batter have been omit- ted). Attendees enjoyed an evening of dancing following dinner and installation ceremonies. DDBC News, March-April 2016 33 Calendar

Continued from Page 3 November June 1 – DDBC Election Night, Embassy 4-6 – IDDBA Dairy Deli Bake, Anaheim July Suites Hotel, Garden Grove. Information: Convention Center. Information: 4 – Independence Day. 562-947-7016. www.iddba.org. 12 – DDBC Membership Meeting, Em- 11 – Veterans Day. July bassy Suites Hotel, Garden Grove. Infor- 24 – Thanksgiving. 4 – Independence Day. mation: 562-947-7016. December September September 24-Jan. 1 – Hanukkah. 4 – Labor Day. 5 – Labor Day. 25 – Christmas Day. 16 – Mexican Independence Day. 9-11 – DDBC National Seminar, Laguna 2017 20-22 – Rosh Hashanah. Cliffs Marriott Resort & Spa, Dana Point. January 29-30 – Yom Kippur. Information: 562-947-7016. 16 – Martin Luther King Jr. birthday. November 15 – Monterrey Food Show, La Costa February 11 – Veterans Day. Resort, Carlsbad. 20 – President’s Day. 23 – Thanksgiving. 16 – Mexican Independence Day. April December October 11-18 – Passover. 13-30 – Hanukkah. 2-4 – Rosh Hashanah. 16 – Easter. 25 – Christmas Day. 11 – DDBC Membership Meeting, Em- May 2018 bassy Suites Hotel, Garden Grove. Infor- 5 – Cinco de Mayo May mation: 562-947-7016. 6-10 – Western Association of Food 5 – Cinco de Mayo. 11-12 – Yom Kippur. Chains Convention, Palm Desert. 5-9 – Western Association of Food 29 – Memorial Day. Chains Convention, JW Marriott Hill Coun- try, San Antonio, Tex. June Smart & Final announces new 8-10 – IDDBA Dairy Deli Bake, Hous- private label charitable program ton. Information: www.iddba.org. Smart & Final, the value-oriented food Foundation, funds generated will support and everyday staples retailer, has announced nonprofits, e.g., food pantries, Little the launch of its new giving campaign, First Leagues, Boys & Girls Clubs, the Ameri- Street First Percent, which donates the first can Heart Association, Special Olympics, one percent of net profits from the sale of Olive Crest, area schools and many more. its First Street® private label brand prod- “Buying First Street products will mean ucts at its U.S.-based Smart & Final banner better playgrounds, more music in schools, stores in California, Nevada and Arizona more new uniforms and more meals for MARIN CHEESE COMPANY to the Smart & Final Charitable Founda- friends and neighbors in need,” he said. 1/6-page ad here tion™ to support area nonprofits. Throughout the years, the Smart & Fi- marin cheese “Smart & Final has a long history of giv- nal Charitable Foundation has donated mil- p.u. from jan-feb 2016 ing back to the communities we serve. With lions of dollars to causes and organizations p.Specializing 26 in fine our new First Street First Percent program, focused on four key areas – health and we are taking our community commitment wellness, education, hunger relief, and team imported to the next level,” said CEO Dave Hirz. sports and youth development. First Street, Smart & Final’s flagship pri- Smart & Final Stores, Inc. is a value-ori- and domestic vate label brand, features more than 2,000 ented food and everyday staples retailer that products and represents more than 23 per- serves household and business customers. cheeses as well cent of total sales. Customers can find First The Company is headquartered in Com- Street® products across most categories, merce, where it was founded 145 years ago. as a wide variety of from grocery, frozen and dairy to packag- As of Jan. 3, 2016, the Company operated ing and cleaning products. 276 stores under the “Smart & Final,” gourmet foods. “Now when customers buy First Street “Smart & Final Extra!” and “Cash & Carry products, our premier private label brand, Smart Foodservice” banners in California, they will be giving back to area communi- Oregon, Washington, Arizona, Nevada, and ties through our Smart & Final Charitable Idaho, with an additional 15 stores in north- 63 Paul Drive, San Rafael, CA 94903 Foundation,” Hirz said. ern Mexico operated through a joint ven- Phone: (415) 479-1200 www.marincheese.com Through the Smart & Final Charitable ture. 34 DDBC News, March-April 2016

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