MARCH/APRIL 2016 Visit us at www.ddbcsocal.org The Essential (HAVE-TO-BE-THERE) Seminar and Expo For Dairy, Deli and Bakery Professionals NETWORKING • 9,000 Professionals • 700 Exhibitors • 1,900 Booths SHOW & SELL CENTER CAKE DECORATING CHALLENGE MERCHANDISING NEW PRODUCT SHOWCASE INDUSTRY RESEARCH June 5 - 7 | Houston Simon Sinek JJ Watt Anthony Bourdain Mike Eardley Phil Lempert Harold Lloyd EXPANDED EXPO HOURS FOCUSCMYK ON ALLERGENS REGISTER TODAY! Topical educational sessions and resources! FOR MORE INFORMATION IDDBA.ORG 608.310.5000 2016 IDDBA 4/C • “The Essential” • 7” X 10” DDBC News Beltrame Leffler Advertising • (317) 916-9930 • 02.18.16 • S2GA010916 Calendar OFFICIAL PUBLICATION March DDBC of Southern California 8 – DDBC Membership meeting, www.ddbcsocal.org Embassy Suites Hotel, Garden Grove. Information: 562-947-7016. 11-13 – Natural Products Expo West, Anahiem Convention Center. In This Issue: Information: www.expowest.com. 27 – Easter. A look back at DDBC meetings April A crowd of more than 240 members and guests were on hand at the February 5 – City of Hope Fashion Show meeting in Garden Grove to honor the DDBC’s 2015 Award winners. Also, the Luncheon, Disneyland Hotel, 10:30 January Dinner/Dance and Installation of Officers is covered. Stories and photos a.m.-1:45 p.m. Information: 626-218- begin on Page 26. 6280. 9-13 – Western Association of Food Chains Convention, Honolulu. 48th DDBC National Seminar 14-17 – California Cheese & But- “Staying relevant in a changing world” is the theme for the 48th National DDBC ter 51st Convention, Temecula Creek Seminar, scheduled for Sept. 9-11 at the Laguna Cliffs Marriott Resort and Spa Inn. Information: in Dana Point, according to General Chairman Laura Taketomo (Food 4 Less). www.cacheeseandbutter.org. See more information on the Seminar on Pages 10-13. 22-30 – Passover. 28 – DDBC Spring Golf Tourna- The Big Cheeses ment, Tijeras Creek GC. Information: Tirso Iglesias (Cacique, Inc.) and Rich Gillmore (Gelson’s Markets) are profiled 562-947-7016. as the February and March Big Cheese Award honorees. Find out more about May them beginning on on Page 18. 5 – Cinco de Mayo. 17 – SCFRC Foundation Golf Also in this issue Tournament, Tustin Ranch GC. Infor- mation: 949-830-9584. Industry news from retailers and other segments, an idea for Cinco de Mayo, and 30 – Memorial Day. an expanded calendar of events. June 5-7 – IDDBA Dairy Deli Bake, Advertiser index Houston. Information: www.iddba.org. Advantage Sales 23 J. Brass Company 21 14 – DDBC Casino Night, Em- American International 21 Lakeview Cheese 17 bassy Suites Hotel, Garden Grove. In- Cacique Cover, 19 La Mexicana 5 formation: 562-947-7016. DSW Distribution 4 Litehouse Foods 15 Gelson’s Markets 22 Marin Cheese 34 Hoffy 25 Mission Foods 7 More calendar IDDBA 2 Raymundo’s 9 Insight Food Sales 15 V&V Supremo 35 Page 34 Advertising, editorial information About the cover For advertising information in the Items to be submitted for editorial Cacique® USA has offered only DDBC News, contact Dalva Fisher at consideration should be sent to: Editor, the finest quality cheeses and other 435-674-3504 or Pacific Rim Publish- DDBC News, P.O. Box 4533, Hunting- Hispanic products for more than four ing Co., P.O. Box 4533, Huntington ton Beach, CA 92605-4533. decades. Beach, CA 92647-4533. 714-375-3900. All submissions are subject to edit- You can see the purity in every FAX: 714-375-3906. ing for style and content. Cacique® product that comes with DDBC NEWS (USPS 152-360, ISSN 00117862) is published 6 times per year for the DDBC the pride, dating from unrivaled of Southern California. Published by Pacific Rim Publishing Co., P.O. Box 4533, Huntington tradition and exemplary service. All Beach, CA 92605-4533. 714-375-3900. FAX 714-375-3906. The DDBC address is P.O. Box 1872, have combined to make Cacique® the Whittier, CA 90609. Phone 562-947-7016. FAX: 562-947-7872. Subscription rates are $30 per year. Membership in the DDBC includes a subscription. largest Hispanic cheese manufacturer Copyright 2016 by the DDBC of Southern California. All rights reserved. in the country. DDBC News, March-April 2016 3 FRESHEN UP YOUR SUPPLY CHAIN THIS SPRING! DSW HAS QUALITY COLD STORAGE & DISTRIBUTION SERVICES FOR DAIRY, DELI, BAKERY, PACKAGED MEATS, RAW INGREDIENTS, PACKAGING AND FINISHED GOODS! DSW is a proud supplier of cold storage distribution services for DDBC industry members on the West Coast!! We handle1/2-page ad here DSW dairy, deli, bakery, packaged meats, beverages, 4-c pharmaceuticals, organics, kosher, alcoholicp.u. from march-april 2015, beverages and more! 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Brad Thayer, President, COO / (909) 483-5841 x117 A Thayer Group Company [email protected] / www.dswdist.com Garcia and §Art Jelin, 1992; §Lou Agrati, 1993; §Bernie Brener, 1994; Mark Levey, 1995; §Harold Davis, 1996; Eleanor Bennett and §Joe Malin, 1997; Gary Illingworth and §Ken Tisdell, 1998; §Jo Ann Benci and Ken Hanshaw, 1999; Tom Keyes, 2000; John Vitale, 2001; Bill Schwartz, 2002; Ted Hopkins and Dick Schwebe, 2003; Diane Beecher, §Stan Coop, and §Jerry Lewis, 2004; Don Fisher and Rona Reeves, 2005; §Bill MacAloney and Rob Willardson, 2006; Jim Veregge, 2007; Mark Dixon, 2008; Kathie Porter, 2009; John Brass, 2010; Jim DeKeyser OFFICIAL PUBLICATION and Burhan Nasser, 2011; Jack Taylor, 2012; Jeff Merill and Judy Norton, 2013; DDBC of Southern California Dave Daniel and Cheryl Kennick, 2014; Jim Allumbaugh and Debra Zimmerman, Dave Daniel, Editor 2015. www.ddbcsocal.org RETAILER OF THE YEAR: §Stan Coop, 1975; §Bill MacAloney, 1976; §Eddie Goldstein, 1977; §Pete Uraine, 1978; §Art Jelin, 1979; §A.A. “Bud” VOL. LIII NO. 2 2016 • ISSN 00117862 Moorman, 1980; Ken Hanshaw, 1981; Eleanor Bennett, 1982; Gary Illingworth, 1983; §Harold Davis, 1984; John Vitale, 1985; Eddie Hoggatt, 1986; Don Fisher, Executive Director: Susan Steele 1987; §Fred Brandt, 1988; Diane Beecher, 1989; Les Taylor, 1990; Bob Johnson, OFFICERS: President: Silvia Quiroz (Cardenas Markets); First Vice Presi- 1991; §Jerry Lewis, 1992; Dave Wolff, 1993; Dave Fernandez, 1994; Kathie dent: Dave MacDonald (Hood Foods); Second Vice President: Sue Bargsten (DPI Porter, 1995; John Brass, 1996; Jim Veregge, 1997; §Bernie Brener; §Jean Specialty Foods); Third Vice President: Jim Veregge (Unified Grocers); Secretary: Dreshner, 1998; Cindy Mulvaney, 1999; Mark Miale, 2000; Mickey Gold, 2001; Emily Aguilar (Daisy Brand); Treasurer: Bill Mackie (Processor’s Marketing and Andre Mesropian, 2002; Joe Rodriquez, 2003; Pete Hejny, 2004; Manny Marin, Research); Advisor: Cheryl Van Den Hende (Monterrey). 2005, Jim Roesler, 2006; Sue Bargsten, 2007; Steve Nguyen, 2008; Matt Reeve, DIRECTORS: Robert Burke (Emkay Food Brokers); Donna Harkema (Farmer 2009; Robin Bell, 2010; Gayle DeCaro, 2011; Dennis McIntyre, 2012, Silvia John), Matt Hebert (Insight Food Sales); Sokha Lim (Norseland, Inc.), Jaime Quiroz, 2013; Laura Taketomo, 2014; Miriam Welch, 2015. Prager (Albertsons/Vons/Pavilion). Laura Taketomo (Food 4 Less), Nancy Tyler PRESIDENTS AWARD: §Don Lee, 1992; §Louis Vitale, 1995; §A.A. (Acosta), Damian Valdez (Super King Markets), Lulu Vargas (Magnolia Foods), “Bud” Moorman, 1997; Diane Beecher, 1998; Eleanor Bennett, 1999; Mark Dixon, Becky Villasenor (Cacique, Inc.), Miriam Welch (Albertsons/Vons/Pavilion). 2007; Debra Zimmerman, 2012. PAST PRESIDENTS: §Sydney Fisher, 1960; §Loyd Knutson, 1961; §Sam LIFETIME ACHIEVEMENT AWARD: §Walt Scheck, 1999; §Ken Tisdell, Freed, 1962; §Harry Schneider, 1963; §Earl Anderson, 1964; §Leo Cohen, 1965; 2001; Larry English, 2001; Charlice Makowski, 2005; Mark Roth, 2006; Tom §Art Jelin, 1966; §George Hobbs, 1967; §Eli Coleite, 1968; Bill Trapani, 1969; Ilharreguy 2006; John Vitale, 2010; Terry Fyffe, 2011; Mickey Gold, 2012; §Bill §Pete Uraine, 1970; §Otto Schirmer, 1971; §John Andikian, 1972; Ted Hopkins, MacAloney, 2012; Gilbert de Cardenas, 2013; Eleanor Bennett, 2014; Kevin 1973; §Stan Coop, 1974; §Ray Ferry, 1975; §A.A. “Bud” Moorman, 1976; Bill Davis, 2014; Tom Keyes, 2015. Schwartz, 1977; Eleanor Bennett, 1978; §Bob Garcia, 1979; §Harold Davis, 1980; SUPPLIER OF THE YEAR: §George Hobbs, 1975; §Lou Agrati, 1976; Randall Chew, 1981; Gary Illingworth, 1982; §Ken Tisdell, 1983; John Vitale, §Chico Santillan, 1977; Mark Levey, 1978; §Morrie Rosenfeld, 1979; §Ken 1984; Gary Provenzano, 1985; Joe Jimenez, 1986; Dick Schwebe, 1987; Diane Tisdell, 1980; §Walt Scheck, 1981; Larry English, 1982; §Bob Garcia, 1983; Ted Beecher, 1988; Joe Matyasik, 1989; Don Fisher, 1990; Mark Stringer, 1991; §Jerry Hopkins, 1984; Bob Fetzner, 1985; Joe Wilson, 1986; §Claus Simon, 1987; §Joe Lewis, 1992; Mark Dixon, 1993; Kathie Porter, 1994; Jim Allumbaugh, 1995; Jim Malin, 1988; Tom Keyes, 1989; §Creighton Wiggins, 1990; Gary Illingworth, Veregge, 1996; Rona Reeves, 1997; Joy Sawhill, 1998; Debra Zimmerman, 1999; 1991; Paul Yates, 1992; Rob Willardson, 1993; Mark Dixon, 1994; Dick