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Christopher Novak, Croplife America's New President

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Christopher Novak, Croplife America's New President JUNE 2019 MACA OFFICERS CHRISTOPHER NOVAK, Paul Edsten, PRESIDENT Tim Riley, VICE PRESIDENT CROPLIFE AMERICA’S NEW PRESIDENT & CEO Lindsey Jackson, SECRETARY/TREASURER Since coming to CropLife America (CLA) in August work together, allowing Gunther Kreps, IMMEDIATE PAST of 2018, Chris Novak has been busy. While he’s grown federal regulatory agen- PRESIDENT up in agriculture, he’s found some surprises at CLA. cies to accomplish their “I don’t know if it is fair to say that I grew up in the jobs. Finally, our work crop protection industry, but in addition to our small to challenge tariffs and BOARD OF DIRECTORS family farm, my father sold fertilizer and chemicals for support new free trade Don Bradley, Lee Container Farmland Industries. So, I did grow up with the field agreements is about representatives from pesticide companies visiting our minimizing input costs Brian Clark, Schuetz Container Systems, Inc. home,” says Novak. “And while the names may have and maximizing new changed, I worked closely with the industry’s major market opportunities. Steve Koziolek, Rosen’s, Inc. companies during my time as CEO of the National By using the typical K. Susan Macy, Valent USA Corn Growers Association.” definition of “issues,” it Walking in the door at CLA, however, I discovered a is easy to focus on spe- Jay Morris, Morris Bixby Group Christopher Novak membership that is broader and far more diverse than cific bills or regulatory Shelbi Domjen, Kova Fertilizer, what I expected. The other surprise is the depth of the proposals that we are Inc. connections and commitments that people created working to address on behalf of the industry. The alter- Greg Welsh, CNI within this industry. Meetings are like a family reunion native characterization of these issues, however, gets with lots of passion for what we do and the important us down to the things that really matter for our mem- role we play in feeding our communities. This isn’t ber companies: maintain the ability to sell products to STATE ASSOCIATION necessarily a surprise, but it certainly is a benefit and farmers and consumers; ensure an efficient regulatory REPRESENTATIVE strength for our organization and the industry. process that allows us to swiftly bring new innovations When it comes to issues, Novak says if we’re defining to market; and ensure that we continue to help build Randy Stookey, “issues” in the typical Washington sense, then the cur- new innovation opportunities for our CLA members. Kansas Agribusiness rent top three are: Looking forward, Novak says, “The other major Association 1. Product Defense; focus for CLA right now is a strategic planning process 2. Endangered Species; and launched at our March Board Meeting is designed to 3. Trade. help craft the goals and objectives to drive our indus- Characterizing these same issues a little differently, try for the next 3-5 years. I’ll provide an update in however, product defense is about maintaining our October.” social license to operate—with consumers, food com- Responding to people about what Novak does is panies, legislators, and others who may have questions interesting. As he said, CropLife is well-known within about pesticide use. Our work with endangered species agricultural circles, and even within Washington, D.C., is about the efficiency and credibility of the regulatory but if you get on an airplane and talk with someone process and ensuring that this system works to pro- outside the community—it does take a little bit of vide a reliable registration process, while protecting explaining. endangered species and their habitats. Securing an EPA Talking science is never easy, but Novak sees an registration label is critical to the future of our busi- opportunity to reshape the messaging that we use to ness, but as long as lawsuits challenge the procedural tell what he coins, “The Growing Story.” The Growing issues between agencies, the very foundation of regis- Story is about how pesticides are vital to our health, our tration is threatened. It is important to find a solution safety, our planet, and the sustainability of our food that ensures FIFRA and the Endangered Species Act supply. It’s about how we need crop inputs not only to 1 PRESIDENT’S PERSPECTIVE produce more food from less land, but to protect the health and safety of the food that we produce. The Growing Story is about how pesticides are a part of our daily lives—protecting our families from mosquitos, 2018-19 is shaping up to be a busy year ticks, fungal diseases, and other pests that are real threats to the safety of for MACA! our families. One of my goals as MACA President has The crisis of faith in institutions that plagues our country is not been to work to increase the benefits and confined to science or to corporations, but is a plague that infects gov- value MACA brings to its members. As a ernment, the medical community, and even our academic institutions. result, a membership survey was taken to As Americans we’ve become self-appointed experts on any subject that gather input from members. That informa- we can Google—so we no longer have to trust the experts—or at least, tion has been compiled and summarized so we believe. Within this environment, it is not enough to tell consum- by John Mattingly, AgMetrics Research ers about the science behind our products. It is not enough to say there & Consulting. The executive committee, in are minimal risks from pesticide residues. We need a new story. We need conjunction with the long range planning meeting committee, a story that helps consumers understand that they may not love pesti- has reviewed the information and will report back at the June cides, but they need them. They need pesticides to protect their food, meeting with the findings. Please stay tuned for the details their homes, and their families. Science will always play an important going forward. role in communicating to consumers, but we have to find better ways to The second item currently underway is the 2019 Annual speak to a consumer’s heart and emotions if we are going to maintain Meeting. We’ll shake up the format with “Consumer Driven the social license that we need to continue to innovate. Agriculture” as the theme as we’re trying to learn more about what consumers want and how to provide input to growers. Kicking off the meeting will bePhil Lempert, the Supermarket Guru®. For more than 25 years, Lempert, an expert analyst on consumer behavior, marketing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies world- wide. He alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions. For twenty plus years, Phil has served as food trends editor and correspondent for NBC News’ Today show plus local news programs throughout the country, reporting on consumer trends and showcasing new products. Lempert was one of the pioneers of the new information 2019 media, founding SupermarketGuru.com in 1994. The website BUSINESS/ is a leading food and health resource on the Internet, visited by HOSPITALITY more than 9 million people each year. SupermarketGuru.com SUITES AT THE offers thorough food ratings, analyzes trends in food marketing MACA ANNUAL and retail, and features health advice, unique recipes, nutrition MEETING: analysis, allergy alerts and many other resources to help consumers To reserve a meeting room, understand their food, health, lifestyle and shopping options. please contact Bonnie at the MACA We’re also working on an industry panel to talk about what office at 314-849-9446. Be sure and consumers want. The Young Leader Scholarship Program know the dates, times, and number Panel featuring the 13 student recipients will continue plus of people for your meetings and have Bill Tierney, an economist, talking about the ag economy. a credit card ready for the meeting There will be time for private business meetings, networking at room fee. Once a meeting room receptions, golf tournament and industry tour. So make plans has been reserved, the hotel contact to attend the 2019 meeting! name will be sent to you to make As we look ahead, I ask for your continued involvement food & beverage and AV with MACA. Your participation makes MACA effective in arrangements with the hotel. providing information the members can use. Please feel free The cost for the meeting room to contact me at any time with any questions or concerns at is $300.00 per day plus tax 612-201-9035 or [email protected]. Look forward to and service charge. Meeting hearing from you! room space must be reserved by July 25, 2019 Thanks, to ensure a room. Paul Paul Edsten 2018-2019 President 2 MACA 2019 ANNUAL MEETING CONSUMER DRIVEN “Consumer Driven Agriculture” is the theme for the 2019 meeting with speakers address- ing topics facing the industry in the next few years as the industry undergoes change. The meeting is set for September 3-4-5, 2019 at The Alexander Hotel, Indianapolis, Indiana. ‘What Do Consumers Want’ will be presented by Phil Lempert, the Supermarket Guru. For more than 25 years, Phil Lempert, an expert analyst on consumer behavior, market- ing trends, new products and the changing retail landscape, has identified and explained impending trends to consumers and some of the most prestigious companies worldwide. Known as The Supermarket Guru®, Lempert is a distinguished author and speaker who alerts customers and business leaders to impending corporate and consumer trends, and empowers them to make educated purchasing and marketing decisions.
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