Fall 2010 Prof. Robert Helsley: Why Do Entrepreneurs Flock to Startup Meccas? University of California, Berkeley Nonprofit Organization Haas School of Business US Postage 545 Student Services #1900 PAID Berkeley, CA 94720–1900 Creel Printing The Magazine of the Haas School of Business at the University of California, Berkeley Hardly Strictly BusinessCal Alum Warren Hellman MBA Reunion 2011 Plays to His Own Tune in April 28—May 1, 2011 Investing, Philanthropy Class Celebrations · Professional Development · Family Activities Plus: Haas Marketing Maestros Join your class group Visit haas.berkeley.edu/reunion for information and registration details. on Facebook 1961 · 1966 · 1971 · 1976 · 1981 · 1986 · 1991 · 1996 · 2001 · 2006 · 2010 The Magazine of Fall 2010 Build on your success. CalBusiness the Haas School of Business at the University of Become a better leader. California, Berkeley Senior Editor Come back to Haas. Features Richard Kurovsky On the Cover: Contents Editor Hardly Strictly Business Ute S. Frey 8 Warren Hellman, BA 55, has been named Managing Editor the recipient of the Haas School’s 2010 Ronna Kelly, BS 92 Lifetime Achievement Award to recognize his success in the world of finance and many Staff Writers The UC Berkeley Center for Executive Education philanthropic contributions, including San Valerie Gilbert Francisco’s Hardly Strictly Bluegrass Festival. Pamela Tom delivers open executive education programs and Contributing Writers Leading Through Innovation custom solutions to businesses around the globe Lucy Birmingham, Laura Counts, 11 IDEO General Manager Tom Kelley, MBA 83, Judy Jacobs, Cyril Manning, Diana through the Haas School of Business. We draw on the has been awarded the school’s Leading Marszalek, Bill Snyder, Stacie Stukin Through Innovation Award. resources, talent, and perspectives of faculty from Design Marketing Maestros Cuttriss & Hambleton, Berkeley across UC Berkeley. We collaborate with executives to 12 Haas leads the way in teaching marketing Thomas Porostocky achieve strategic objectives and build organizational strategy in a data-heavy world. Printer Your Haas Network Creel Printing strengths. Profiles of Six Haas School Alumni Photography 16 Christina Ahmadjian, PhD 95, Jim Block, Gabriela Hasbun, Robert Houser, Todd Plitt, David Schmitz, Hitotsubashi University Jeremy Sutton-Hibbert Joe Duran, BCEMBA 04, Pricing for Profitability Nov 15-18 United Capital Financial Partners CalBusiness is published by Negotiation and Influence Dec 6-8 Maggie Calonico, MBA 94, Shakedown the Haas School of Business, Redge Martin, MBA 77, University of California, Venture Capital Executive Program Dec 6-10 Clars Auction Gallery Berkeley. For further information, contact: Wendye Robbins, BS 83, BioExec Institute Dec 7-8 CalBusiness Editor Limerick BioPharma Haas School of Business Women in Leadership Retreat Mar 14-16 Steven Sterns, MBA 91, Cisco University of California Berkeley, CA 94720-1900 510-643-0259 8 [email protected] CalBusiness Fall 2010, Number 75 POSTMASTER: Send address Departments changes to CalBusiness, Haas School of Business, University of California, 545 Student Services 2 In Brief 20 The Campaign #1900, Berkeley, CA 94720-1900. Haas Welcomes New for Haas To update your address with Haas, Students with Program Q&A with Kathrine email [email protected]. Improvements and Frank Baxter, BS 61, Haas Hires Seven Jefferies and Co. Printed on FSC-certified recycled paper using soy-based inks. Assistant Professors Shanghai Conference to Highlight Innovation 6 Power of Ideas 22 Haas Worldwide Cert no. SCS-COC-001158 David Vogel Receives Events and Contacts Faculty Pioneer Award Rallying the Forces 24 Alumni Notes Alumni enjoy pricing advantages 35 In Memoriam Call to learn more 36 Personal View Polar Vision Phone: +1.877.UCB.EXEC (822.3932) By Alan Lock, MBA 11 http://executive.berkeley.edu/cbz 6Why Do Email: [email protected] Entrepreneurs Flock to Startup Meccas? students during their orientation. Haas Takes Second “Always try to be exceptional,” Letter from the Dean Narayen said. If you can connect In Energy Challenge all the dots, your aspirations are A Haas team won second place not high enough, he added. at the International Renewable Ten Business Trends Undergraduate Program Energy Case Challenge in Executive Director Erika Walker Macedonia in June for its prag- to Guide Haas and Dean Rich Lyons announced matic plan to ease the Eastern hat kind of leader will our world need several improvements to the European nation’s looming in the coming decades? News from the Haas School 364 new undergraduate busi- energy crisis. Christy Martell That’s a question we’ve been thinking a lot ness majors. To improve net- and Jeff Olson, both MBA 10, about lately as we revamp our school’s cur- and teammate Taj Walton, BS working opportunities and the riculum. Our goal, of course, is to provide students with the InBrief sense of community, the new 10 (Environmental Econ.), wrote a business Wright mix of knowledge and skills for our future. Society needs class was grouped into six social cohorts, which will compete for plan to make solar them to lead. prizes such as Giants baseball thermal systems The world today is different from the world of my parents. tickets. Academic changes for home water A big difference is unsustainability, a term that captures include a greater focus on expe- heating afford- as much opportunity as it does challenge. Health care riential learning. A tripling of able through an expenditure, energy use, the economics of aging—we are funds from the Dean's Office is innovative leasing on unsustainable paths in these and many other areas. To allowing the Undergraduate structure. Judges correct our course we will need path-bending leaders. Program to expand popular no- commented that the We recently identified the following ten business trends that our curriculum must address to Haas proposal was the only one credit workshops such as those ensure that we are developing a leader capable of bending these paths. offered by Training the Street, a ready to go. The trio beat U.S. Wall Street consulting firm. CB rivals in March to win $3,000 and the trip to Macedonia, but The trend is toward: a Toronto team prevailed in 1. Testing new business ideas with 6. Transparency in decision-making, Alum Takes Helm the final round with a plan for a cost‐-effective experimentationversus while maintaining flexibility over large-scale power plant. CB Of Lester Center traditional planning. time in organizational structure and Haas alumnus and technology 2. Solving business problems with more decision rights. entrepreneur André Marquis, discipline “upstream” at the problem- 7. More disciplined approaches to business MBA 96, became the new Beckman Wins finding and problem-framing stages. risk selection. executive director of the Lester Symposium Award Center for Entrepreneurship and Senior lecturer Sara 3. Flatter organizations and distributed 8. More fluid boundaries of the organization Innovation in August. Marquis Beckman, along with authority, with less reliance on command and greater weight on stakeholders with graduated from Berkeley-Haas in colleagues from three and control, particularly given demo- conflicting interests. 1996 after other universities, graphics shifting toward millennials. 9. Organizing work in highly interdependent won an Academy of co-founding 4. Greater disruption of revenue models as teams. Cybergold, Management award for a new entrants get paid differently from an Internet symposium on teaching 10. New ideas and their implementation advertising design thinking. The incumbents. as the engine of economic value. company group was selected to 5. New methods for recognizing business that later receive the academy’s opportunities and how to approach them. went public Senior Best Symposium in and was Lecturer Management Education I’d love to hear from you, our alumni in the field, on how these trends are affecting Matt Livingston, Won Kim, acquired by Sara Beckman and Development your work, or whether you think I have left a key trend off of this list. Pei-fu Hsieh, and Hind Chemsi Haas Welcomes New Students New Lester Center MyPoints. Award from a field of If you have ideas that you would like to share, please email me at [email protected]. (l. to r.), all MBA 12, par- Executive Director 24 entrants. To be considered, With Program Improvements André Marquis, He then I look forward to hearing your insights on how the future of business should drive how we ticipate in a data synthesis founded and the group submitted a paper MBA 96 develop our students into path-bending leaders. exercise in the new Problem The Haas School kicked off the Solving, taught by Senior served in outlining its symposium, which Finding, Problem Solving new academic year this fall with Lecturer Sara Beckman. executive positions for several focused on how to integrate course that was created the debut of its leadership curric- The course, a prerequisite technology ventures. While design thinking into business Sincerely yours, as part of the school’s new ulum for MBA students and key for newly required experiential at Haas, Marquis was one of school curricula. CB Berkeley Innovative Leader improvements to its top-ranked learning classes, gives students the founders of Incubator, Inc, Follow Dean Rich Lyons on Twitter at Development (BILD) initiative. undergraduate program. an appreciation for how to find the precursor of the current From listening to Twitter and define problems, as well as Berkeley Entrepreneurship twitter.com/richlyons. Co-founder Biz Stone to IDEO the tools, techniques, and pro- Laboratory. Marquis succeeds Rich Lyons General Manager Tom Kelley, cesses for approaching “wicked David Charron, who served as MBA 83, Berkeley MBA stu- problems,” which defy an easy interim executive director of Write to dents attended an activities- solution, such as managing the Lester Center after Jerry CalBusiness packed orientation that also climate change and alleviating Engel stepped down in 2009 Share your views about introduced them to the school’s global poverty.