Marketing Your Audiences Will Love

Marketing Your Audiences Will Love Socialbakers Suite Feature Overview Provide the Growing and sustaining authentic connections online means keeping your Best Social audiences at the center of all you do.

Let data be your guide and set your Experience marketing teams up for success. By backing critical decisions with actionable content intelligence and supporting global team collaboration, you can get even more out of your efforts and investments on social.

With an agile end-to-end workflow, create a more meaningful online experience. Do it all in Socialbakers Suite.

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 2 Set Better Goals Using Comprehensive Social Media Analytics

Competitive Insights • Public insights for Facebook, Instagram, Pinterest, Twitter, Linkedin, and Vkontakte

• Private insights for Facebook, Instagram, and Pinterest With comprehensive data insights, you’ll be able to better set ambitious • Performance summary, platform overviews, and complete page history targets and fulfill your responsibility to the wider marketing organization. To gauge your performance baseline strategically, consider three key • Competitive comparisons of up to 10 pages, labels, or industries data points: how you stack up against your past self, your competitors, • Industry, ads, and video performance benchmarks and in the wider social landscape. • Live video tracking

• Paid performance insights for connected ad accounts

Dashboard Analytics Publisher Community Influencers Audiences • Detailed content newsfeed of monitored pages’ performance

Your Company • Customizable view of campaigns by labels Facebook Facebook /yourcompany Your Company A / your.company Your Company • Analysis of top authors and contributors Instagram Instagram /yourcompany • Socially devoted measurement of community management efficiency Audience Video Retention

Your Company 2 000 Twitter Twitter /yourcompany • Promoted Post Detection of promoted and organic posts on Facebook 1 500

Your Company 1 000 • Promoted Post Detection of your own promoted and organic posts on Instagram PRIMETIME PREDICTED INTERACTIONS LinkedIn LinkedIn /yourcompany 11:24 TUE + 11 521 500 • Promoted post efficiency and performance metrics 0 Your Company 1:00:00 2:00:00 3:00:00 Pinterest Pinterest /yourcompany • View of promoted posts in organic content newsfeed

• Social media listening

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 5 Personalize Your Content to Get People Talking

To continue to grow new relationships on social, it’s crucial know your audience personas. What content have they already liked and commented on? What content is popular in your industry? Get inspired from the best, focus your creative efforts, and deliver relevant content to the people who count.

Content Inspiration - The Largest Social Media Content Library

• Top-performing posts from Facebook, Instagram, YouTube and Twitter

• Advanced search based on demographics, post type, performance, and labels

• Advanced search logic for refined search capabilities

• Customized view of results by platform, post type, and metrics

• Comprehensive post performance details of monitored pages

• Favoriting option to access and share top posts anytime

• Favorites section, sorted by platform, post type, and metrics

• Integrated Content Inspiration to access favorited posts in Publisher

• Integrated Content Inspiration based on persona interests

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 6 Photo Streetart United States Grafﬁti Search

Street Collector Friday Jun 01, 2018 23:45 UTC +02:00 Urban Art Sunday Aug 26, 2018 13:20 UTC +02:00 1 2 URB Facebook Facebook Instagram Instagram ORGANIC A ORGANIC A

43 458 43 400 9 49 0.54 13 308 13 204 34 70 1.04 Interactions Reactions Comments Shares Int. per 1k Fans Interactions Reactions Comments Shares Int. per 1k Fans

A Street Art A Street Art

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 7 Make Your Mark By Posting At The Right Time

Timing is everything, but social media marketers still have trouble finding the optimal time to publish their content. Even posting just several minutes outside of the optimal time can impact content visibility. Gut feelings or guesswork can’t give you the answer. But AI recommendations based on actual audience behavior can.

Schedule

May 2018 BEST TIME TO PUBLISH Mon Tue Wed Thu Fri Sat Sun Tuesday Thursday PrimeTime AI-Powered Publishing Recommendations 31 1 2 3 4 5 6

• PrimeTime best time to publish predictive algorithm recommendations 7 8 9 10 11 12 13 • PrimeTime best time to publish weekly heatmap 14 15 16 17 18 19 20 • Post scheduling based on PrimeTime recommendations, directly in Publisher 21 22 23 24 25 26 27 3:02 PM 4:30 PM • Insight into missed impressions when posting outside 28 29 30 31 1 2 3 of the recommended time

My Page 08:49 AM timezone timezone

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 8 Scale Your Global Content Strategy with Cross-channel Publishing

The last thing you want getting in the way of great content is the frustration of bottlenecks and publishing delays. Embarrassing mistakes that reach your audiences can cloud your message or even damage your reputation over time. Streamline your teamwork from creation to execution using smarter cross-channel strategies.

Streamlined Collaboration, Mobile Suite, Content Approvals

• Publishing to Facebook, Instagram, Twitter, Google+, Pinterest

• Post videos, pictures, albums, carousels, links, and dark posts

• Targeting, branded content, labeling, PrimeTime scheduling

• Saving posts as drafts and templates

• Post preview, top sent posts, favorited posts from Content Inspiration

• Dynamic content calendar to manage and oversee all content

• Publisher Only View for collaborations with agencies

• Mobile Suite to resolve all publishing tasks on-the-go

• Customizable content approval flows for governance of content quality

• Defined roles and permissions for content approval and publishing

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 9 Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 10 Go Beyond Branded Profiles with Influencers as a Trustworthy Channel

To further scale your strategy, consider the value of influencers. Get your message out to interested audiences by leveraging Influencer Discovery of More Than 20 Million Profiles influencer content dynamically, from social posts to user-generated content in digital marketing initiatives. Track their performance over • The largest database of influencer profiles on Instagram and Youtube time to make sure you’re getting maximum impact. • Search by size, interests, demographics, usernames, hashtags, and mentions

• “You May Also Like” suggestions of lookalike influencers

• Influencer Score for comparative performance analysis of influencers

• Detailed overview of influencer profiles, content, performance

• Performance analysis of business profiles in Analytics and Dashboard

• Influencer recommendations based on persona interests

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 11 Trade Risks for Results to Invest Smarter on Social

The majority of content published is not good enough to yield a successful ROI. Not only are marketers wasting their budget, they’re also hurting their long term success by generating negative feedback, which can increase ad costs and damage the brand. So how can you invest in your best content with confidence instead of gambling on a guess?

AI-Powered Performance Prediction and Boosting

• Performance Prediction grades from A+ to D on all organic posts

• Predicted performance result of organic posts

• Insight into the predicted and actual performance of posts in the last 72 hours

• Recommended posts to boost for Facebook and Instagram

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 12 All-in-one Dashboards, Reporting, Integrations

Content by Type Last Month Aggregated by Day Community:User Actitivy Proﬁle Admin Activity Last 30Month days 400 Proﬁle Name Posts DirectPosts MessagesDMs Comments Comment Replies Total • Preset templates for shareable, at-a-glance social performance monitoring

300 East Tremayneberg 12 12 345 12 1 369

West Virginia 23 11 234 11 1 268 200 • Widgets of varied metrics and visualizations for customizable dashboard views West Lori 22 11 123 11 987

100 Armandbury 13 11 456 11 761 Number of Content Jevonfurt 8 4 12 4 760 • 0 Dashboard sharing between team members and stakeholders Oct 1 Oct 2 Oct 3 Oct 4 Oct 5 Oct 6 Oct 7 Alicestad 24 2 89 2 658

Incoming: Sample Posts Incoming: Sample Comments West Lionel 3 1 10 1 543 Incoming: Sample Direct Messages Outgoing: Sample Messages • Professional reports and exports for PPTX, XLSX, PDF, and PNG Lake Hollis 1 1 4 1 129 Outgoing: Sample Comments Outgoing: Sample Direct Messages

Data Source: Socialbakers Data Source: Socialbakers • Automated reports scheduling

Content by Labels INCOMING Content by Labels OUTGOING Last Month Aggregated by Day Last Month Aggregated by Day 400 400 • Microsoft Excel plugin to transfer social data into organized excel sheets

300 300 • Google Analytics integration to correlate social with web traffic, goals, conversions 200 200 Number of Labels Number of Labels 100 100 • Google Analytics source data to generate audience personas

0 0 Oct 1 Oct 2 Oct 3 Oct 4 Oct 5 Oct 6 Oct 7 Oct 1 Oct 2 Oct 3 Oct 4 Oct 5 Oct 6 Oct 7 • API connectors to incorporate social insights into your systems Sample Label Sample Label Sample Label Sample Label Sample Label Sample Label Sample Label Sample Label

SAMPLE DATA SAMPLE DATA Deliver ROI and Prove • API connectors to Tableau the Value of Social

The amount of money invested on social means high stakes for any marketer. Getting the buy-in time and again from stakeholders is tough, but necessary. Smarter social media analysis means being able to get a complete view of all your data insights, so you can easily demonstrate the impact of social, and ultimately, prove your value. Build Trust and Grow Brand Advocacy

By encouraging brand advocates and engaging in transparent dialogue, brands can actually extend the social experience, and its benefits, even after hitting publish. With scalable, data-driven community management reporting, you can optimize your approach to grow loyal audiences across all your pages and profiles.

Scalable Community Management

• Community management for Facebook, Instagram, Twitter, and Google+

• Rule-based labeling and automated sentiment analysis

• Customizable real-time feeds and filters

• Teams, roles, permissions, assignments, and internal notes

• Templated Answers

• Integration with Salesforce

• Business hours and holidays for accurate reporting

• Deep community management reporting for insight into all managed pages

• Community top authors and contributors

Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 14 Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 15 Create Immediate Value Customizable Settings and Support

with Socialbakers Suite • Social profiles management

• Labels and users assigned to profiles Socialbakers Suite is designed for quick set up and use, but also • Individual user rights accounts, roles and assigned profiles allows for customizations so that you can support your unique • Answer templates, labels, and approval flows management organization and strategy. Get started with Suite quickly, iterate on your set up with a qualified account manager at your side, • Team and group configuration and management and continuously build a view that best serves your goals. • Profile permission management

• In-product and email notification management

• Localization preferences WestSearch Clarissa ... Plattform: All Add Social Proﬁle Social Proﬁles Facebook Facebook /Socialbakers

All 10 Owned 5 Other 5 Detail Labels Teams Users Ad Accounts Approval Flows • Data connection management for data sources and ads accounts

Live Publish Profile Insights Community Users Team Profile Labels Video & Manage When you enter into any new area of science, you almost always find yourself with a • Profile and post labels creation and management baffling new language of technical terms to learn before you can converse with the experts. New Cathrynberg NEW This is certainly true in astronomy+13 bothKossberg in terms of terms thatSouth refer. Albina Olenview Facebook Facebook /Aiyanaview • Subscription plan, modules and billing information overview Hilariohaven DC Morrismouth Rosettaberg Instagram Instagram /West Lianatown Search ... Assign Team • Management of swaps, page changes, page deletions and additions West Clarissa +3 Raehaven Port Clare Mitchelmouth+2 Delete Facebook Facebook /Zboncakhaven Team name Users • User seats - Professional: 5, Business: 20, Enterprise: 20+ Port Yvonne House Team North Amandastad+13 +2 West Halle Instagram Instagram /West Kylie

West Kennaburgh • Multilingual support Shield Team South Shane East Haleigh Remove Instagram Instagram /West Joelle

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Marketing Your Audiences Will Love: Socialbakers Suite Feature Overview 16 Modern marketing means connecting with people on a more personal level. Make the most out of your data and work smart on digital - empowered by AI - to provide the best experience on social.

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