Business Voice A Member Publication April 2009 | Volume 29 Number 4
Routing Slip Please share The Business Voice 10 things you need to know about with others the Employee Free Choice Act
mall business intimidation is closer to becoming a signatures to the NLRB and request a secret-ballot reality with the introduction of the Employee Free election. Employees become unionized if a majority What’s Inside SChoice Act (EFCA) in the U.S. Senate (S. 560) and votes in favor of the union during the election. Under U.S. House of Representatives (H.R. 1409) on March EFCA, employees can become unionized if only a simple FREE and low cost 10, 2009. If EFCA, or card check, stands the test of majority sign the cards. marketing for members the legislative process it will drastically change the laws 3 governing how employees may unionize and the rules 3 Unions Will Hold All the Cards governing business. EFCA Proponents of EFCA claim FREE Business Survival is the number one job-killing that employees are “free” to Workshops piece of federal legislation “choose” between either a 6 the business community will secret-ballot election or a card face in 2009. check campaign as the method Executive development by which their union is to be in tough economic Every business is vulnerable recognized. When you consider times to the effects of EFCA. Here the fact that unions win 10 are ten things you need to about half of all secret-ballot know about the bill: elections but are successful on Green Initiative: Save 90 percent of all card-check water. Save money. 1 Small Businesses campaigns, it’s clear which 12 Most Vulnerable method union organizers will There are no exemptions choose for employees. April Calendar for small business in the of Events Employee Free Choice 4 Independent 16 Act. In fact, of the 2,649 Contractors Included secret-ballot elections conducted by the National Labor Independent contractors are fair game during a card www.lvchamber.com Relations Board (NLRB) in 2005, more than 20 percent check campaign. Under EFCA, independent contractors involved workforces of fewer than 10 employees and 70 can count toward the majority of workers necessary to percent involved workforces of fewer than 50 employees. unionize a business. This bill affects every employer. 5 Open-Ended Time Limit on Unionization 2 Effectively Eliminates Secret-ballot Elections Campaign Under current law, if a union gathers signatures from There are no time limits on card collection. The unions 30 percent of employees, it may request an employer would be able to collect these cards from employees and to voluntarily recognize them. If an employer denies independent contractors for as long as it takes to get 50 recognition then the union may take those same percent plus one to sign a card. Once a card is signed, it continued on page 28 We’re taking steps that will help shrink Nevada’s carbon footprint.
That includes investing more in energy efficiency and conservationprograms, as well as developing more renewable energy resources here in our state, like solar, wind and geothermal. Because Nevada needs more than a power company. We need a vision for our energy future. For further steps we can all take, go to NVEnergy.com. From My Desk Chamber free and low-cost marketing tools: Built-in benefits to boost your business By Kara Kelley, President & CEO, Las Vegas Chamber of Commerce e know that cost-efficient and effective to use the Chamber to leverage publicity and exposure marketing is vital to your business right now. opportunities. You are also invited to be part of the W You need to attract new customers, keep the exclusive “Mini Expo” table-top displays, allowing ones you have and promote the strengths of you to showcase your products and services to other your business, all on a minimal budget. In short, you’ve members. This complimentary event is open to all told us that you need your limited marketing dollars Chamber members and prospective members. (Tabletop to provide tangible results, and fast. Here’s what the displays are available only to members for $100 on a Chamber is doing to help you strengthen your marketing first-come, first-serve basis.) efforts and reach your goals. Member-to-Member Discounts FREE Chamber Benefits The Chamber’s Member-to-Member Discount program There are numerous marketing benefits built into your allows you to offer discounts, promotions and special existing Chamber membership that take only a few deals to other members online. The service is free and moments to implement and can have far-reaching, available only to Chamber members. Not only can you positive results. offer discounts, you can save money by utilizing Member- Kara Kelley to-Member Discounts yourself. To get started, go to President & CEO Member-to-Member Marketing Expos www.lvchamber.com and click the Member-to-Member Las Vegas Chamber of Member-to-Member Marketing Expos, formerly known link on the front page of our Chamber web site. Commerce as New Member Briefings, provide an outstanding networking opportunity where you can connect with the Visitors Center newest Chamber members. You can also activate your All Chamber members are invited to display their “members only” benefits and learn more about how company’s collateral and business materials in the continued on page 26 Las Vegas Chamber of Commerce Member Services 2009 Board of Trustees Las Vegas Chamber Helpful Hints: Executive Committee: of Commerce Steve Hill Hugh Anderson Kevin Burke 702.641.5822 • Limit the number of releases you Chairman of the Board Vice Chair - Government Affairs Burke and Associates, Inc. send to the single most important CalPortland The ABD&F Group at Merrill Lynch Membership Sales 586.3855 happening in your organization. Richard S. Worthington Advertising Sales 586.3812 Fafie Moore Kevin Orrock The Molasky Group of Companies CSE 586.3839 • No advertisements will be printed Immediate Past Chairman Vice Chair - Finance Government Affairs 586.3815 in the Member News section. & Vice Chair - Member Services The Howard Hughes Corporation Kara Kelley InfoCenter 735.1616 Realty Executives of Nevada • No phone numbers will be listed in President & CEO Member Health Benefits 586.3887 the Member News section, with the Michael Bonner Las Vegas Chamber of Commerce Public Relations 641.5822 exception of non-profit organizations. Kristin McMillan Kummer Kaempfer Bonner VYP 735.2196 Chairman-Elect & Renshaw & Ferrario • Outdated material will not be Vice Chair - Marketing Editorial Policy: published. EMBARQ The Las Vegas Chamber of Com- • Membership dues must be current Trustees: merce welcomes input, ideas and for submissions to be printed. Bob Ansara Robbie Graham Vicky VanMeetren suggestions from our members. Ricardo’s of Las Vegas, Inc. NTC Global Holding Group St. Rose Dominican Hospitals As with any periodical, we must • The Chamber reserves the right San Martín Campus adhere to strict deadlines and we to make the final edit on all Charles Atwood Corey Jenkins reserve the right to edit all mate- submissions. The Smith Center for the SAVMOR Rent a Car John Wilson rials submitted for publication. Performing Arts MedicWest Ambulance Commentaries that are marked as The Business Voice (USPS #717- Bart Jones such do not necessarily reflect the 970) is published by The Las Vegas Bob Brown Merlin Contracting Nancy Wong opinion or position of the Cham- Chamber of Commerce. Las Vegas Review-Journal & Developing Arcata Associates, Inc. ber, its trustees or employees. The 6671 Las Vegas Blvd. South, Ste. 300 Chamber cannot guarantee the Las Vegas, NV 89119-3290 Senator Richard Bryan Gina Polovina Michele Tell Woodrow Lionel Sawyer & Collins Boyd Gaming Corporation Preferred Public Relations, LLC validity or accuracy of the contents of paid advertisements. Questions Annual Subscription $25 Periodical postage paid at Las Vegas, NV Tim Cashman Kevin Rabbitt Michael Yackira or concerns about content of The Foghorn Consulting GES Exposition Services NV Energy Business Voice can be addressed to Vice President of Marketing, POSTMASTER: Send address changes to: Doris Charles Larry Singer Las Vegas Chamber of Commerce, The Las Vegas Chamber of Commerce, Wells Fargo Bank Grubb & Ellis l Las Vegas 6671 Las Vegas Blvd. South, Suite 6671 Las Vegas Blvd. South, Ste. 300 300, Las Vegas, NV 89119. Las Vegas, NV 89119-3290 Cornelius Eason Bruce Spotleson Priority Staffing, USA Greenspun Media Group
April 2009 | The Business Voice | Las Vegas Chamber of Commerce 3 Chamber News “Explore the Possibilities” - Meet more than 2,000 customers at Business Expo 2009 Business Expo 2009 is set for June 24 at the Las Vegas a more effective public speaker. The “Be a Better Speaker” Convention Center. Chamber members can reserve their Series will be held in five, two-hour sessions and will provide booth today and get a great early bird discount if they participants with an Advanced Communication Silver register by April 17. This high energy tradeshow and (ACS) level recognition from Toastmasters International. networking event is expected to attract more than 2,000 Visit the Chamber’s event calendar at www.lvchamber.com attendees. Visit www.lvchamber.com for details. to register for this series or to reserve your space at any of the five sessions. Space is limited so register early. Please Attend a free “Business Expo Workshop” to contact Member Services at 702.641.5822 for program help maximize your tradeshow experience details. EXPO2009 To learn how to make the most of your investment at the Chamber’s 2009 Business Expo, make Chamber partners with local newspapers to provide plans to attend a free Business Expo Workshop. once-in-a-lifetime marketing opportunities for members This workshop is open to all Business Expo 2009 In December 2008, In Business donated a full page color exhibitors. You’ll get great suggestions from trade ad as an incentive for new members to join the Chamber. show experts on how to set-up your booth, promote The winner of the ad was Plus 6 Technologies. Plus 6 your business and market your exhibit in a way Technologies received an ad placement that was valued at that attracts the most potential customers. For more nearly $5,000 in February 2009. information, call 702.641.5822. The Las Vegas Review-Journal also donated a full-page Business Education Series looking for dynamic black and white ad as a renewal incentive in November speakers for 2010 program 2008. Every member who prepaid their membership dues The Las Vegas Chamber of Commerce is seeking and enclosed the prepaid form by 12/31/08 was entered professional speakers for the 2010 Business Education into the drawing. The value of the ad is $20,790. The Series (BES). Speaker topics include, but are not limited to: winner is Rose’s Commercial Cleaning.
• Sales • Marketing & Chamber recognizes outstanding “member-focused” • Public Relations Social Media staff for first quarter of 2009 • Customer Service • Advertising The Chamber congratulates Emily Hayes, assistant events • Time Management • Human Resources coordinator, as Employee of the Month for January. Emily’s • Networking • Technology hard work in planning, coordinating and running events
If you would like to be considered as a BES speaker or ensures that they run without a hitch, allowing our members to learn more about BES, visit www.lvchamber.com and to concentrate on the networking or education opportunities. click on “Chamber Programs,” or contact Jessica Jusino at Her great attitude and constant smile make working with her 702.641.5822 or e-mail [email protected]. a pleasure. Hayes said, “I enjoy the relationships that I’ve built with the people that I work with and our members.” June Special Section to focus on innovative marketing techniques Pam Flynn, Chamber Advertising Specialist, was named The June issue of The Business Voice will include a special Employee of the Month for February. Pam’s chipper section on marketing in a slow economy. We’ll explore attitude and quick response to requests help members get low-cost, high-impact marketing tactics to help you stay the most for their advertising dollar. She is the backbone of visible and relevant to your customers. Articles will include the advertising department, making sure that the orders are strategies for “one-on-one” marketing, guerilla marketing, executed properly and on time. “I understand our members’ social media and customer service. To learn about high- issues and concerns and take care of everything for them,” profile advertising opportunities, contact Advertising explains Flynn. Manager Jackie Chambers at 702.586.3811 or e-mail [email protected]. Shannon Mengel, benefit fulfillment specialist, was recognized as Employee of the Month for March. Be a better speaker! New Toastmaster Workshops Shannon’s work with the Board of Advisors level members start in May has helped many members accomplish their business goals. The Las Vegas Chamber of Commerce is home to its own She has been recognized by members and co-workers with Toastmasters group, Chamber Voices Toastmasters. The multiple Customer Service Excellence awards. “The best Chamber will partner with Toastmasters to host a series of part of my job is helping our members and building those n workshops to give members a competitive edge and become relationships,” said Mengel.
4 Las Vegas Chamber of Commerce | The Business Voice | April 2009 Job Title: ______Publication Name: ______R&R Job#: ______Date: ______Size ______Opportunity Village 57326
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April 2009 | The Business Voice | Las Vegas Chamber of Commerce 5
7429 Expertise_Half_4C.indd 1 3/1/08 11:38:27 AM Business News FREE “Business Survival” workshops and counseling sessions help members during tough economic times
ometimes the difference between success and failure is also conducting site visits and forum group discussions in business is knowing when to ask for help. The on universal business topics, such as cash management and S Las Vegas Chamber of Commerce is committed streamlining operations. to connecting members with the specific tools and resources necessary to help businesses remain resilient in “One of the counseling sessions revealed a member with an this slow economy. Since November, the Chamber has opportunity for increased sales, but the lacked the systems partnered with SCORE and other Chamber members necessary to support the growth,” says Twedt. “SCORE to conduct a series of free workshops and counseling put together a two-person team of counselors and went to opportunities in the EMBARQ® Business and the client for a more detailed look. The result was a list of Conference Center at the Las Vegas Chamber recommendations including implementing a CRM system of Commerce. Consider that a paid business to handle leads more efficiently, an automated accounting consultant could cost as much as $100-200 per system to process billing and collections more efficiently.” hour. Most Business Survival Workshops and all Adds Twedt, “A follow-up meeting at the client’s office the Counseling Sessions offered at the Chamber revealed that they had quickly implemented the CRM are free to members. system and were gaining immediate benefits in working with leads.” SCORE representative Gregory Twedt has been leading the personal counseling efforts to help Chamber members shore “The trick is to get to these businesses before they’re too up their business foundations. He says a large majority of far down,” says Twedt, who notes sometimes business the members SCORE has been working with face a variety owners are so busy “bailing” the big floods brought on of challenges. “It has really been all over the board,” by a slow economy that they often don’t see other smaller explains Twedt of the issues members are contending with. leaks springing up around them. “It’s marketing as much as anything. A lot of the members we’re working with are start-ups looking for guidance on “It’s important to recognize the early warning signs that their business plan, financials and marketing.” Adds Twedt, your business might be in trouble,” explains Twedt, “We’re also seeing a lot of operators who just need someone “such as cash flow slowdown or a downturn in volume. to talk to and bounce ideas off of to get them thinking These sessions cost nothing, and they’re even valuable for outside the box.” businesses that feel like things are going well. This is a great opportunity to learn how to make business even better.” Tom Pederson of High Impact Marketing came to a Chamber/SCORE session looking for direction on how to In addition to counseling individual businesses, Twedt effectively market his tech product. “The biggest benefit says some participants, including Irwin Union Bank Vice of my SCORE meeting was developing creative marketing President Donna DeMarco, have attended workshop strategies that were perfect for my target market,” says sessions as a way of staying abreast of issues her small Pederson. business clients might be facing. This keeps Irwin Union Bank pro-active in addressing those concerns themselves. Of course, every small business is different and faces a unique set of needs. To ensure members are getting The Chamber is continually adding new programs, seminars “custom” help, SCORE employs several counselors and counseling sessions in an effort to help members navigate with expertise in different areas, and strives to match the these “white water” times. In addition to the counseling appropriate counselors with the appropriate businesses. sessions provided by SCORE, attorneys from Holland & Members can get advice in a variety of topics including: Hart’s Las Vegas office will be at the Chamber in April and • Business Plan Development May to provide free legal counseling to Chamber members • Obtaining Loans/Funding on a variety of topics. Check the events calendar on pages • Licensing Requirements 16 & 17 for specific days and times. Additionally, Chamber • Legal Organizations • Business Management Basics members who are experts in their fields are volunteering their • Marketing and Sales Strategies time to deliver presentations on topics including financing, • Operation Improvement Processes guerilla marketing, business planning and general business • Cash Management/Financial Control survival skills. and Profitability • Growth Opportunities To schedule an appointment or to register for a “Business Survival” workshop or counseling session visit In addition to one-on-one sessions at the Chamber, SCORE www.lvchamber.com or call 702.641.5822. n
6 Las Vegas Chamber of Commerce | The Business Voice | April 2009 Business Education Series 2010: Together, we can make a child’s future Call for Speakers 3-to- brighter. Deadline June 12
The Las Vegas Chamber of Commerce is seeking professional speakers for the 2010 Business Education Series (BES).
BES is a collection of interactive learning seminars Join us during National Child Abuse Prevention Month in helping make a real that present practical strategies to business owners difference in children’s lives. Throughout April, In-N-Out will match every dollar donated with three of our own, up to $200,000. Donate at our locations, online, or send a to help them survive and succeed in challenging check to: The In-N-Out Burger Foundation • 4199 Campus Dr., Ste. 900, Irvine, CA 92612 • economic times. 949-509-2555 or 949-509-6200. You can also donate in-store or online with Suggested topics include, but are not limited to: www.in-n-out.com • ©2009 In-N-Out Burger®
• Sales • Marketing • Public Relations • Advertising • Customer Service • Human Resources • Time Management • Technology • Networking • Finance • Change Management • Social Media
The deadline for submissions is Friday, June 12. To learn about BES visit www.lvchamber.com and click on Chamber Programs.
Contact Jessica Jusino at 702.641.5822 or [email protected].
7 April 2009 | The Business Voice | Las Vegas Chamber of Commerce BIZ Alert SBA updates for small business
he American Recovery and Reinvestment Act issued a “scam alert”. Fraudulent letters were sent contains a package of loan fee reductions, out with what appears to be SBA letterhead to small T higher guarantees, new U.S. Small Business businesses across the country, advising recipients Administration (SBA) programs, secondary that they may be eligible for a tax rebate under the market incentives and enhancements to current SBA Economic Stimulus Act, and that SBA is assessing programs that are designed to help unlock credit their eligibility for such a rebate. The letter asks the markets and begin economic recovery for the nation’s small business to provide the name of its bank and small business sector. Signed into law by President account number. These letters have not been sent by Barack Obama on February 17, 2009, the bill or authorized by the SBA, and all small businesses are provides $730 million to SBA and makes changes to strongly advised not to respond to them. The scheme the agency’s lending and investment programs so that is similar in many ways to e-mail scams often referred they can reach more small businesses that need help. to as “phishing” that seek personal data and financial account information that enables another party to As part of the plan, the SBA will have specific tools to access an individual’s bank accounts or to engage in make it easier and less expensive for small businesses identity theft. to get loans, give lenders new incentives to make more small business loans, and help unfreeze the secondary The SBA is working with the SBA Office of Inspector markets to boost liquidity in the credit markets. For General to investigate this matter. The Office of Inspector more information, visit www.sba.gov. General asks that anyone who receives such a letter report it to the OIG Fraud Line at 1.800.767.0385, or Scam Alert e-mail at [email protected]. n The U.S. Small Business Administration (SBA) has
Biz E Awards celebrate excellence in small business o you know an innovative, motivated business owner, Nomination Criteria non-profit organization or individual who continues Nominees must be: to persevere in our slowing economy? Nominate D • Las Vegas Chamber of Commerce members (in good them for a 2009 Las Vegas Chamber of Commerce standing) for a minimum of one year Biz E’s Award! • Small businesses with 50 or fewer full-time employees Annual Las Vegas The nominations begin on April Chamber of Commerce 15 and will be accepted through • Demonstrate excellence and innovation in the workplace Biz E Awards June 17. The Biz E’s recognizes Luncheon excellence and innovation in Three finalists will be selected from the nominations the small business community submitted for each category. The winner in each of the five in Southern Nevada in five categories will be announced at the Biz E’s Awards luncheon Date: Thursday, September 17 categories: on September 17 at the Rio All-Suite Hotel & Casino. Time: 11:30 a.m. - Noon Registration & networking Noon - 1:15 p.m. Program • Small Business of the Year Nominations can be submitted online by visiting Location: Rio All-Suite Hotel & Casino www.lvchamber.com and clicking on “Biz E’s Awards”. • Non-Profit of the Year 3700 W. Flamingo Rd. The nomination deadline is June 17, 2009. For more Details: Cost is $50.00 for members with a guaranteed prepaid • Innovative Business of the Year information contact Susan Sheridan at 702.586.3835 or reservation and $65.00 for non-Chamber members with a [email protected]. • Entrepreneur of the Year guaranteed prepaid reservation. All reservations made the week of the event will be subject to an additional $5 fee. • Green Business of the Year The Biz E’s Awards are sponsored by Nevada State Bank, Walk-in price is $70 for both members and non-members. celebrating 50 years of membership in the Las Vegas RSVP by calling 702.641.5822, or register online at Chamber of Commerce. n www.lvchamber.com.
8 Las Vegas Chamber of Commerce | The Business Voice | April 2009 CORPORATE HEADSHOTS Focus Las Vegas Get the insider’s Update Your Image view of Las Vegas With Uniform or Individually Creative Portraits.
“Focus Las Vegas assured me that this city is a true community and not just a place to visit. It gave me a better understanding of the reality of living in Las Vegas.” – Janet Linder, American Heart Association Biz E Awards celebrate excellence in small business Focus Las Vegas is a concentrated enrichment program for executives in Las Vegas. Participants enjoy an accelerated, two-day integration SPECIAL RATES into the social, political and business systems of Las Vegas. The next For Focus Las Vegas sessions will be Chamber Members! held on May 5 and 12, 2009. Register today. To Make Arrangements For You And Your Staff, Sponsored by: Call 702-365-6660
Call 702.641.5822, or log onto www.lvchamber.com for more information.
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April 2009 | The Business Voice | Las Vegas Chamber of Commerce 9 Benefit Spotlight Executive development critical to personal success in a changing economy
hallenging economic times often reveal true • Jeremy Aguero, Principal, Applied Analysis leaders. During the past 23 years, no other • Colonel Howard Belote, Commander 99th Cexecutive development opportunities have Air Base Wing, Nellis Air Force Base matched the caliber of the Las Vegas Chamber of • Julie Murray, CEO, ThreeSquare Commerce Focus Las Vegas and Leadership Las Vegas • Felix Rappaport, President/COO, (LLV) programs. Luxor Hotel & Casino Las Vegas
Now more than ever, it is important to take an These and other community leaders will offer an active role in your personal success. Experts say insider’s perspective and behind-the-scenes details on that executive enrichment and learning programs what makes Las Vegas tick. “As a new member of the are essential to staying ahead in the marketplace. business community, Focus Las Vegas helped me to Developing professional skills and know-how is key quickly understand the vital issues facing the city,” to out manuerving the competition. said Dr. Josh Satterlee, a chiropractic physician at Bio- Mechanics of Las Vegas. To make yourself more “indispensable” consider participating in Focus Las Vegas on May 5th and 12th, Focus Las Vegas is more than just an informative or applying for the Leadership Las Vegas Class of workshop it is also a place to network and forge strong 2010. Both Focus Las Vegas and Leadership Las Vegas relationships, make great contacts and key connections give you access to experts in our community, insight to help network yourself and your business. into the challenges that businesses and our community face, as well as help you make valuable connections to Great early bird discounts available for those who the movers and shakers in the Las Vegas Valley. register on or before by Friday, April 17. For more information call Member Services at 702.586.3841 or FOCUS Las Vegas visit www.lvchamber.com/programs/focus.
Knowledge and in-depth understanding about the Focus Las Vegas way our community works is an incredible tool for Date: Tuesday, May 5 & 12 protecting yourself against the ravages of a slow Time: 7:30 a.m. – 5:00 p.m. economy. The Focus Las Vegas program (Includes breakfast and lunch on is a concentrated executive enrichment both session days) Focus Las Vegas assured program for individuals who are Location: EMBARQ® Conference Center at the Las Vegas committed to making Las Vegas a strong Chamber of Commerce at Town Square, me that this city is a true and thriving community. Participants 6671 Las Vegas Blvd., South, Suite 300 enjoy an accelerated, two-day integration Las Vegas NV 89119 community and not just a into and understanding of the inner workings of the Las Vegas Valley. Leadership Las Vegas place to visit. It gave me a better understanding of the Focus Las Vegas provides personal, “A leader is someone people follow without being asked. intimate group sessions that allow He/She has a vision which others willingly share regarding reality of living in Las Vegas. participants to interact one-on-one where the organization is going,” says Howard Skolnik, with city and business leaders. These Director of the Nevada Department of Corrections and Janet Linder full day sessions encourage a high-level Leadership Las Vegas Class of 1995 graduate and a American Heart Association of engagement and give participants an member of the Leadership Hall of Fame. opportunity to discuss key issues facing business and the community. Notable CEOs, legislators, community and civic leaders make up a large part of the more than 900 strong LLV Presenters are experts and dignitaries from all sectors graduate roster. You, too, can take advantage of this of the community and this year will include: exceptional opportunity to develop your leadership skills, meet key executives from top industries and gain a better • Flo Rogers, General Manager, Nevada Public understanding of the internal workings of our business, Radio political and social systems here in the Valley. In a slow
continued on page 28
10 Las Vegas Chamber of Commerce | The Business Voice | April 2009 YourYour money money
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Challenging times never last; resilient organizations and people do!
ome people live at the mercy • The “Eight Resiliency Attitudes” Business of challenging times. Others that all resilient people share. S try to cope and just “hang in Education Series there.” Smart companies and • How to find hidden opportunities people are resilient! They know that in challenging times. Date: Wednesday, April 8 tough times level the playing field Time: 7:00 - 7:30 a.m. Registration, and create unique opportunities for • The four “Tough Times Questions” networking & continental breakfast those who know the rules of the new to help transform every problem 7:30 - 9:00 a.m. Program game. into an opportunity. Dr. Nate Booth Location: EMBARQ® Conference Center at the When things change, businesses • How to continually learn and Las Vegas Chamber of Commerce and people must change. Dr. Nate grow so that you are smart, quick 6671 Las Vegas Blvd. South, Ste. 300 at Town Square Booth will discuss change and how and flexible. to adjust business strategies in Program: “Challenging times never last; resilient organizations and people do!” challenging times as the featured To register for the next BES speaker of the Las Vegas Chamber session or to learn more about the Details: Cost is $35 for Chamber members with a prepaid reservation, of Commerce Business Education Business Education Series, go to $50 for non-Chamber members with a prepaid reservation and Series (BES) program on April 18. www.lvchamber.com or contact $55 for all walk-ins. Any reservation made the week of an event Member Services at 702.641.5822. will now be subject to a $5 surcharge. Here are a few of the dynamic and impactful strategies you’ll learn: The 2010 Business Education Series Sponsors: Office Depot and Realty Executives of Nevada is looking for speakers; see details in • How to hold fast to the principles Chamber News on page 4. n and core values that serve as your foundation. 11 April 2009 | The Business Voice | Las Vegas Chamber of Commerce Green Initiative Save money. Save water. Contributed by Rachel Ako, Inside Sales & Commercial Sales - SynLawn n a 2008 report on the status of Lake Mead, scientists Business owners enjoy even greater savings. Converting at the Scripps Institution of Oceanography predicted your lawn to water-smart landscaping is a win- I there is a 50 percent probability that Lake Mead will win situation. The average commercial business has be completely dry by 2021 due to the effects of climate approximately 3,000 square feet of lawn. Converting change and the unsustainable usage of Colorado River results in a savings of $650 on your water bill and saves water. The report concluded, “Today, we are at 165,000 gallons of water a year. That’s 1,650,000 gallons or beyond the sustainable limit of the Colorado of water and $6,480 over the next 10 years! Going into 2009, the system. The alternative to reasoned solutions to this coming water crisis is a major societal and If you want to calculate your exact savings, use the water- volume of water in Lake economic disruption in the desert southwest, saving calculator at www.snwa.com. Enter the square Mead is at a mere something that will affect each of us living in the footage of natural grass you plan to convert to water-smart region.” landscaping and the agency that supplies your water. With 46 percent. Water levels a click of your mouse, you will be shown exactly how Going into 2009, the volume of water in Lake many gallons of water you will save each year and how have not been this low Mead is at a mere 46 percent. Water levels have not that translates to a positive impact on your bottom line. since 1964. been this low since 1964. Further, it was not until Even further savings will come in the form of decreased 1983, 19 years after the 1964 low point, that Lake lawn maintenance fees, as well. Mead returned to full capacity. One of the many ways Nevada is responding to this water crisis While reflecting on the possibility of a dry Lake Mead, is by encouraging residents to convert to water- climate scientist David Pierce noted, “It’s likely to mean real efficient landscaping. There are many benefits of changes to how we live and do business in this region.” Las converting, both to the environment and your wallet. Vegas businesses can begin making changes now. Changes will help prevent much more drastic conditions in the First, the Southern Nevada Water Authority (SNWA) is future, both environmentally and economically. offering a $1.50 per square foot Water Smart Landscape Rebate program for any residence or business converting For more information on the benefits of converting to natural grass to water-efficient landscaping. This includes water-efficient landscaping, you can call the Project artificial turf, rock, mulch, wood chips, etc. Office at 702.862.3400 or visit the SNWA online for an information packet, application, gallery of landscape For the average residential home, converting 500 square designs and even a list of water-smart contractors.
feet of lawn to water-efficient landscaping saves more than Additional source: (http://www.arachnoid.com/NaturalResources/) $100 annually on your water bill, and conserves 27,500 The views expressed in this article are opinions of the gallons of water. That’s a savings of 275,000 gallons of author and may not reflect the views of the Las Vegas water and $1,080 over the next 10 years! Chamber of Commerce. n Membership Power Lunch “Happiest Mayor in the Universe” Oscar Goodman Date: Wednesday, April 22 Time: 11:30 a.m. Registration & will speak at Membership Power Lunch in April networking lways entertaining, always unpredictable Las the Las Vegas Convention and Visitors Authority Noon - 1:00 p.m. Lunch & Vegas Mayor Oscar Goodman will be the and is a leading proponent of the Lou Ruvo Brain program featured speaker at the Las Vegas Chamber of Institute. The self-proclaimed “happiest mayor in Location: Four Seasons Hotel A Commerce April 22 Membership Power the universe,” Goodman was born and raised in 3960 Las Vegas Blvd. South Luncheon at the Four Seasons Hotel. Philadelphia, graduated from Haverford College Details: Cost is $50 for Chamber and received his law degree from the University of members with a prepaid Mayor Goodman is well-known Pennsylvania Law School. reservation and $65 for for being an outspoken advocate non-Chambers members with a of Downtown revitalization and Make plans now to be part of this wildly popular and prepaid reservations. Walk-ins is the greatest cheerleader for the always energetic luncheon! This event is expected to are $70. Any reservation made Las Vegas community in both sell out; register early at www.lvchamber.com or call the week of an event will be bright and challenging times. 702.641.5822.n subject to a $5 surcharge. He also serves as chairman of Sponsors: Arcata Associates, Inc., Mayor Oscar Goodman Health Plan of Nevada and KNPR 12 Mayor Oscar Goodman Las Vegas Chamber of Commerce | The Business Voice | April 2009 • Find new customers • Discover new suppliers • Uncover business-to-business opportunities Business EXPO2009 Business Expo Partner: Save the date June 24 Las Vegas Convention Center, South Hall Noon - 6:00 p.m. For more information call 702.641.5822
Business Expo Bag Sponsor: Business Expo Sponsors:
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Marketing on a budget! June 2009 Business Voice Special Edition
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April 2009 | The Business Voice | Las Vegas Chamber of Commerce 13 Business News
Angel investors still looking to fund high-reward ventures By Dave Archer, CEO, NCET - Nevada’s Center for Entrepreneurship and Technology ven in a slow economy, angel investors - you’re a small start-up company, can you really manage individuals who invest in high risk / high reward to introduce your product to the entire Western U.S. all at E businesses - are still on the look-out for promising, once, or is it more realistic to roll it out in a single city, and solidly-presented funding opportunities. They then expand as your staff and finances allow? Or, if you’ve are, however, taking a cautionary approach in today’s invested just $10,000 of your own money in your company economy. to date, is it realistic to place a “pre-money valuation” of $10 million on your company? While national studies indicate angel investing is actually up in terms of dollar figures, the number Don’t forget, angels are often entrepreneurs themselves, of companies being funded has decreased slightly. and they’ll be more impressed with your honest assessment The Center for Venture Research says investments of your capabilities than in hearing unrealistic pitches. through the second quarter of 2008 totaled $12.4 billion, up 4.2 percent from the same period in Be flexible: While you may want a $5 million investment, 2007; however, only 23,000 ventures received angel investors are more likely to initially give you a much those funds, a 3.8 percent drop. This trend would smaller amount, then consider future investments as you indicate that while angel money is still flowing (successfully) reach agreed-upon benchmarks. Again, strong, it’s going only to the very best prospects. understanding the process and the individual group you are approaching will help improve your chances of developing Think you have what it takes to impress an angel? a mutually-beneficial relationship. You can improve your chances by being patient, prepared, realistic and flexible, and by having Be open to input: Angel investors are often willing to experienced executives on your management share their own expertise with the entrepreneurs they team. fund, a trend that’s likely to increase, as angels want to be more hands-on in determining how their investment is Have patience: Angel groups receive many used. Funding-seekers should be prepared for a “buyer’s applications from entrepreneurs seeking funding, and the market,” with angels requesting more control than in the angels subject each application to a vetting process that may past, and requiring that fund seekers ante up some of their include steps such as pre-screening, coaching, presentations, own money as well. due diligence, contracts, etc. Each of these steps may take a significant amount of time, and you can expect the entire Be willing to showcase experience: While many of the process to take months, not days or weeks. world’s most successful new entrepreneurs are relatively young up-and-comers with great potential, there’s one Do your research: Most angel groups have guidelines for thing they often lack: real-world experience. If you fall the types of companies in which they invest, and researching into this category, consider bringing on a seasoned business those guidelines in advance will save you a good deal of professional or mature fellow entrepreneur in an advisory time and energy. Most angels, for example, prefer to invest role. This demonstrates to potential investors that you in companies located in or near the city in which they are have someone on your team who has lived and worked located. Some angel groups invest only in specialized fields through past recessionary times and can provide insight or industries. A bit of research will help you make the best and guidance. use of your time and effort. In the next issue of The Business Voice, we’ll conclude our Understand the process: Most angel groups now ask series on debt and equity financing by looking at the best entrepreneurs to apply using an online software system ways to prepare a successful loan application. called “Angelsoft.” Through a series of online questions, the entrepreneur builds a brief executive summary and NCET, Nevada’s Center for Entrepreneurship and Technology, uploads various attachments, such as financial statements, helps Nevadans start and grow businesses and connects them to the resources they need to succeed. CEO Dave Archer is also a founding business plans, etc. As with so many things in life, you only member of Reno Angels. NCET is an independent award-winning get one chance to make a good impression, so make sure 501(c)(3) nonprofit organization. Please visit www.NCET.org for more your application is succinct, complete and consistent, and is information. n free of glaring typographical and grammatical errors. The information presented in this article is for informational Be realistic: Entrepreneurs need to be realistic in terms purposes only and should not take the place of professional financial of next steps, valuation, use of funds, etc. For example: If consultation.
14 Las Vegas Chamber of Commerce | The Business Voice | April 2009
A FAMILY Angel investors still looking to fund high-reward ventures OF PUBLICATIONS By Dave Archer, CEO, NCET - Nevada’s Center for Entrepreneurship and Technology FOR EVERYINTEREST
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