The Newsweelay of Radio Did Television

v MARCH 27, 1950 .

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- The Newsweelay of Radio did Television

?ORNINGSIDE COLLEGE LIBRARY .iouX CITY 20, IOWA,

LAKGc s r GLE STATION' 51tsIvptNC }tviFRIGA/ 5/ are

covers 25 states and Canada

During a recent broadcast of its National Barn Dance, WLS suggested to listeners that they join us in a square dance, wherever they were. At 10:30 p.m. that Saturday night, our John Dolce called the dance, with music broadcast by the National Bans Dance entertainers. Without any inducement, square dancers in 25 states and S Canadian provinces wrote WLS to tell us they joined with us in the "World's Largest Square Dance" - in their homes, in their clubrooms, wherever they were having parties. Illinois -Oregon -New Hampshire - Arkansas- Saskatchewan -Maine -Florida- letters came from everywhere. Once again the popularity of WLS programming is demonstrated -as is the power of WLS to bring response. For more information about this ,000 -watt station, with its loyal, friendly audience of substantial family folks, see your John Blair man or call WLS.

Number 3 in a series showing the quantity and quality of response to WLS service and programming, The PRAIRIE FARMER STATION CLEAR CHANNEL Home of the NATIONAL Barn Dance

890 KILOCYCLES, 50,000 WATTS, ABC NETWORK- REPRESENTED BY JOHN BLAIR & COMPANY

4, D. C. INC., 870 National Press Building, Washington in February by BROADCASTING PUBLICATIONS, 1879. every Monday. 53rd issue (Year Book Number) published at Washington, D. C., under act of March 3, Published Entered as second class matter March 14, 1933, at Post Office upeominy Business Briefly I Closed Circuit TRU -VAL SPOTS Tru -Val Manufac- March 27 -30: Canadian Assn. of Broadcasters turers Inc., New York (Tru -Val shirts), ATLANTA RADIO situation, growing out of I meeting, General Brock Hotel, Niagara begins 20- station radio spot campaign coinci- merger of Journal and Constitution into At- Falls, Ont. dent with start of baseball season. Agency, lanta Newspapers Inc. [BROADCASTING exclu- March 29 -April 1: ANA Convention, Homestead, McCann -Erickson, New York. sive, March 20], looks this way: Fort Industry Hot Springs, Va. Co. (WAGA stations) will acquire plant and March 30 -April 1: AAAA Convention, Greenbrier, ORANGE JUICE SERIES Hi -V Corp. real estate of WCON, now using 550 kc, for White Sulphur Springs, W. Va. (frozen fruit concentrates), April 4 starts about quarter- million, substantially less than April 12 -19: NAB Convention Week, Stevens Arthur Godfrey, Tues., Thurs., 7:45 -8 p.m. cost, and will petition FCC to use 550 kc or Hotel, Chicago. on CBS -TV. Mr. Godfrey is member of Hi -V continue on 590 kc, with one license turned in, (Other Upcomings on page 51) board. New program brings its total weekly depending on outcome of Cuban conversations. CBS AM -TV time to 8 hours, 45 minutes. Construction permit for WCON -TV, slated to Agency, Franklin Bruck Adv., New York. start in June, presumably would be relin- quished, since duopoly rule would apply and Bulletins DIANA BOURBON PLANS DON McNEILL, star of ABC's Breakfast since FCC to date has refused to transfer TO LEAVE construction permits while freeze is on. Club from Chicago, ready to sign new long- WHEELOCK AGENCY term contract with network late last week as IN RE ATLANTA, question of network DIANA BOURBON, national radio director, affilia- ABC and personal lawyers readied fine -print Ward Wheelock Co., Hollywood, tion also is involved. If WCON, in effect, is resigning details. Mr. McNeill made final decision to effective at summer's end, after 16 -year stay discontinued, ABC must seek new affiliate. remain with ABC after onslaught of other with agency where WGST, owned by she attained distinction Georgia Institute of Tech- networks, mainly NBC. in 1938 of being first woman radio director of nology, and WATL, of Woodruff interests, are regionals and presumably major advertising agency. Currently Miss would be available. U. S. -CUBAN NEGOTIATIONS Bourbon producing CBS' Club 15 and NBC's If WGST gets ABC, then WATL probably REMAIN UNSETTLED Double or Nothing. She plans concentration on would succeed to Mutual, with which it was freelance writing. formerly affiliated. STATUS of U. S.-Cuban NARBA negotiations From 1938 -1943 Miss Bourbon was radio -called off by U. S. Thursday but seemingly director of Wheelock company's New York PHILLIPS "66" through its agency, Lambert given new life by indications of change in & Feasley, New York, considering spot cam- office directing all daytime shows for agency Cuban tack on Friday -still unsettled at and several nighttime programs including paign in addition to its regional network show BROADCASTING'S deadline Friday (early story featuring Rex Allen on CBS, which started Radio Reader's Digest and Orson Welles' page 21). Mercury Theatre. No replacement named. last week. FCC Comr. Rosei H. Hyde, head of U. S. THERE'S CONSTERNATION in Radio Row, delegation, notified State Dept. Friday morn- ALBUQUERQUE PETITION ing he was slated to confer with Cuban group notably among station representatives, over IS DENIED BY FCC rate adjustments and package deals in both at their request later in day. No details on AM and TV stemming from competitive aspects outcome available in Washington late Friday. FCC Friday denied request of New Mexico Col- Cuban primarily in TV markets. Representatives in invitation for further discussions came lege of Agriculture & Mechanic Arts and KOB both AM and TV regard network and group after State Dept. granted Comr. Hyde's re- Albuquerque to waive rule which had refused station "adjustments" geared toward summer quest for recall of delegation from Havana their petition to continue a contract under hiatus Thursday. Despite late development, U. S. which college reserved broadcast time as as dangerous, if not bad business policy. reportedly part Whether National Assn. authorities holding firm to assertion of original price in selling KOB [BROADCAST- of Radio Station Rep- that "agreement" reached resentatives will take formal notice, and blast tentatively earlier ING, Dec. 12]. away, currently being debated. this month represents maximum concessions Oral argument had been asked on ground U. S. will make. that FCC had considered only part of original ALL SERENE between CBS front office and FTC claims, had not properly evaluated court deci- top AM -TV star Arthur Godfrey after Mr. CITES WHITEHALL sions and had ignored some of original conten- Godfrey promised to curb questionable humor THIRD manufacturer of anti -histamine cold tions. FCC also granted KOB until June 15 to on his shows. Criticism of certain ad lib tablets charged Friday by FTC with misleading comply with its denial. portions of a street sweeping sequence and and false advertising (see story, page 42). threat to drop Godfrey show were sent direct to Complaint filed against Whitehall Pharmacal TUBE SALES DOUBLED CBS President Frank Stanton by Walter Co., New York, manufacturer of Kriptin, Damm, vice president, WTMJ Milwaukee, last SALES of radio receiving tubes in February, claimed firm's advertising represented product 1950, were nearly twice those of the week. Star's promise understood to have satis- as and same "adequate competent" treatment and month in 1949, according to Radio Mfrs. Assn. fied Mr. Damm. cure for common and cold manifestations. The sales last month totaled 24,865,546 com- Earlier in week, FTC cited Bristol - REALLOCATION of advertising appropria- similarly pared to 12,643,788 in the same month of 1949 Myers Co. York, tions in radio and television expected and Anahist Co., both New and 22,272,024 in January. Of the as result makers of Resistabs respectively. February of meetings being held in New York by Lever and Anahist, output, 20,073,094 tubes sold were for new sets, Brothers Co. and its agencies. WEST COAST 3,935,796 for replacements, 758,607 for export AFFILIATES and 98,049 tubes for government agencies. LOOK for House Interstate & Foreign Com- KSBR (FM) San Bruno, 250 kw station, signs merce radio subcommittee to shelve considera- as Northern California terminus for Pacific ELLIS JOINS B &B tion of the so- called Sadowski Bill (HR 6949) Regional Network, according to Cliff Gill, when it begins scheduled hearings on radio leg- KFMV (FM) Hollywood and network head. SHERMAN K. ELLIS, former president of islation. Target date now set for hearings' Franklin Evans, KSBR general manager, Sherman K. Ellis Inc. and of La Roche & Ellis, start after House's April 6 -18 Easter recess signed for his station. Mr. Gill also announces joins Benton & Bowles, New York, as vice [BROADCASTING, March 20]. Insiders say Rep. six additional affiliation requests bringing total president and member of plans committee, (Continued on page 86) to 22 for PRN. effective today (March 27). Page 4 March 27, 1950 BROADCASTING Telecasting M. L. P. D. are the four letters we've borrowed from the alphabet to tell KXOK's outstanding story of results. They stand for More Listeners Per Dollar! Check the Hoopers ... check the time costs ... check KXOK's B.M.B. increase in audience (587,920 KXOK radio families day -up 10.2x%- 555,880 KXOK radio families night - up 9%) ... and it all adds up to KXOK's top -rung position as

the No. 1 Buy. KXOK is the answer to putting your sales (and your advertising budget) in better shape in the St. Louis Area Market.

St. Louis' ABC Station, 12th & Delmar, CH. 3700 630 KC 5000 WATTS FULL TIME Owned and operated by the St. Louis Star -Times Represented by John Blair and Co. THE NEWSWEEKLY OF RADIO AND TELEVISION Published Weekly by Broadcasting Publications, Inc. Executive, Editorial, Advertising and Circulation Offices: 870 National Press Bldg. Washington 4, D. C. Telephone ME 1022

IN THIS BROADCASTING . .

General Mills Highlights Summer Sales Outlook... 19 Set Sales Near 89 Million 19 WFIL Cuts Night Rates 20 N. Y. Independent's Sales Soar 21 NARBA Settlement Hopes Revived Friday 21 All Ears Are to Sears in Burlington -A Feature 22 Recess Seen in Richards Probe 24 ABC Statement Shows Net Loss for 1949 24 BAM Plans to Be Aired At NAB Meet 25 Bill Would Cut FCC Operating Funds 25 List of Nielsen Clients Grows 26 New Era' Hits 'Lightning' Film 28 CAB Convention Underway 30

Telecasting Section Index, 57

DEPARTMENTS Agencies 11 News 49 Allied Arts 48 On All Accounts 14 Commercial .... 43 On The Dotted Line 32 Editorial 38 Open Mike 50 FCC Actions 76 Our Respects To 38 FCC Roundup 84 Production 46 Feature of Week ... 14 Programs T'i Management .. . 40 Promotion 44 Milestones .... . 34 Radiorama 30 Network Accounts 12 Technical 49 New Business 12 Upcoming 51

WASHINGTON HEADQUARTERS SOL TAISHOFF, Editor and Publisher EDITORIAL: ART KING, Managing Editor; J. Frank Beatty, Rufus Crater Associate Editors; Fred Fitz- .I gerald News Editor; ler Nourse, Jo Halley, Assist- ants to the News E itor. STAFF: David Berlyn, Lawrence Christopher, Mary Ginn, Tom Hynes, John Gabon, Ardinelle Williamson. EDITORIAL ASSIST- He "beats" as he sweeps ANTS: Estelle Dobschultz, Kathryn Ann Jones, Pat Kowalczyk, Doris Lord, Wilson D. McCarthy, Jean D. Statz; Eleanor J. Brumbaugh, Assistant to the Publisher. as he sells BUSINESS: MAURY LONG, Business Manager; Win- field R. Levi, Assistant Advertising Manager; George L. Dant, Adv. Production Manager- Harry Stevens, Scoring news beats is an old habit of his. Selling customers Classified Advertising Manager; Eleanor Schadi, Phyllys Steinberg, Judy Martin; B. T. Taishof, for his sponsors is another, equally well -established Treasurer; Irving C. Miller, Auditor and Office Man- custom. Says Mr. J. C. Thompson of The Southland ager; Eunice Weston. Corporation, Texas grocery organization which spon- CIRCULATION AND READERS' SERVICE: JOHN P. sors him on WRR, Dallas; KFJZ, Fort Worth, and KVET, COSGROVE, Manager; Bill Gabriel Jr., Elaine Haskell, Grace Motta, Lillian Oliver, Al Riley, Austin: Warren Sheets.

"We value our Fulton Lewis, Jr. program very highly. p 250 Park Ave., Zone 17, PLaza As you know, we have the program 100 percent of the -8355; EDITORIAL: Edwin H. James, New York Editor; Herman Brandschain, Asst. to the New York time in Dallas and Fort Worth.... I would not take Editor; Florence Small, Gloria Berlin, $25,000.00 for the program. Bruce Robertson, Senior Associate Editor. ADVERTISING: S. J. PAUL, Advertising Director; "I hope this does not encourage you to raise your rates, Eleanor R. Manning. but we feel the Fulton Lewis, Jr., program is most CHICAGO BUREAU successful." 360 N. Michigan Ave., Zone 1, CEntral 6 -4115; William L. Thompson, Manager; Jane Pinkerton. I Encouraging indeed -but the rate structure remains unchanged! The Fulton Lewis, Jr. program, currently HOLLYWOOD BUREAU Taft Building, Hollywood sponsored on more and Vine, Zone 28, HEmpstead 8181; David Glick- than 300 stations, offers local adver- man, West Coast Manager; Ann August. tisers network prestige at local time cost, with pro -rated TORONTO: 417 Harbour Commission, ELgin 0775; talent cost. Since there are more than 500 MBS stations, James Montagnes. there may be an opening in your locality. Check your BROADCASTING Magazine was founded In 1931 by Mutual Broadcasting Publications Inc., using the title: outlet -or the Co- operative Program Department, BROADCASTING *--The News Magazine of the Fifth Mutual Broadcasting System, 1440 Broadway, NYC Estate. Broadcast Advertising was acquired in 1932 and Broadcast Reporter in 1933. 18 (or Tribune Tower, Chicago 11). Reg. U. S. Patent Office Copyright 1950 by Broadcasting Publications, Inc.

Subscription Price: $7.00 Per Year, 25c Per Copy

Page 6 March 27, 1950 BROADCASTING Telecasting Th Bing like drama of the man -hunt for keeping big audiences happily glued to their radios, eager for every word ... including yours. Now CBS, creator of such successes as "Suspense" and "Escape," recommends "Pursuit." This is one of the best ... the adventures of Scotland Yard's Inspector Peter Black, on the trail of the wily and wicked. The sponsor who catches this one will win a handsome reward.

A CBS PACKAGE PROGRAM E V

SUNDAY MONDAY TUESDAY ABC CBS MBS NBC ABC CBS MBS NBC ABC CBS MSS NBC ABC Adam Hals Gen. Fds: Jelle Ouaker Oats Metro. Life Ins. Repeal News eM. Life I.e.'. News Mr d R p eat el Drew Pearson My Favorite Roy Rogers Catholic Hour Not is Service) Eric Sevareid Bob lama ,Nest in Serdm) Erie Serareid Bob Warren Nol in Service) PM Kid Strips Kil S 6:00 Y26)ß Husoand (153) Shaw (510) S (22) S Seeman Bros. Headlines You McCarthy And 6:15 Mon. and - " 3Iem Yeu - em McCarthy (211) R S 6:15 -6 :2B S S 6:15 -6:20 S Hormel Co. C -P -P Cudahy Packing Henry Morgan Sketches in Sketches in 6:30 Hormel Girls Our Miss Brooks Nick Carter Show No Network Melody No Network Melody (22Y) (152) R {Á6T]_ S Ir1O -6:45 S 6:20 -6:15 S P s gs -nary Sen Od Co. P 8 G-Ivory San Ott Co. P " Lowell Thomas 3-Star Extra Lowell Thomas 3-Star Extra Lo 6:45 " " "

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AeoSL .. Sokolsky " " o " . . As We Sae 11 10:45 S

JfDAY T I M E

" SUNDAY MONDAY - FRIDAY SATURDAY ABC CBS MBS NBC ABC CBS MRS NBC ABC CBS MBS NBC ABC i Concert Co-op General Mills The Eddie N. Scheel Mind Your National Elder Michaux Co e/ Cs -op Co-op Opens 9:00 AM Nsll World News World News Breakfast Club Albert Show Today Manners 1:30 Vespers easiness Hoer News Seht. Nurleigh News 9:30 A M) 5 S W W. Chaplin (212) R S s S 5 Wormwood Swilt 8 Co. Co-op Barnyard 9:17 E. Power Biggs Forest Breakfast Club Barnyard Follies Tell Your ° Follies 1:45 S S (127) R S Neighbor S

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10:15 " " o " " Wildr001 Ar hur Faith Gin Time 2:45 Godfrey (170) R S " " " "

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Foreign Chr slim Ref. Faultless Starch Modern Liggett 8 Myers Co -op 'Manhattan Soap Junior 3reao of Wheal Your Home I Morrell 8 Co. L'hrn Lay .;e 11:00 Reporter Newsmakers Much, Bark Ta Starch Time Romances Arthur Godfrey Behind the We Lore and Junction Let's Pretend Beautiful Lassie 3:30 -ulheraL Horn S S I God (266) (SO) S (197) R Story Learn 162) S (154) Benj. Moore (164) (190)

Daxn, Fra Howardmid K. Morning Next Dare Untie Carl's NBC 1:15 Frank Smith Serenade Bob Poole Gnroway 3:45 " Almanac Stamp Club & Ernest (ITS) S (split net) S

Salt Lake Cdy N'western U Calker Oats Cairn I Baking 'Prudential Ins. Al Wore 'Lever -Rayne Brown Sloe i Ventes mat 1 :30 Hour of Faith Tabernacle Review News Nilites 3uick as a Flash Grand Slam Bob Poole Jack Reich With Music Junior Miss TRA 5m!Ilñ Ed 4:00 Lire S S S (206) (18) s (119) S (1691 McConnell (169) S . Campana PFU Q.Gnsr0eugh Babbitt a 1:45 Solitair Time Rosemary Boys (Burros) David Harem " " 4:15 " (20) (137) (M -W -F) (S8)

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ESDAY THURSDAY FRIDAY SATURDAY MBS NBC ABC CBS MBS NBC ABC CBS MBS NBC . .: News Metro. Life los News Metro. file las. News - News Repeal of ' of Repeal of Modern Bob Warren ,Nol in Service) Eric Serareid Lionel RI:au Nol in Service) Eric Serareid Lionel Rites Albert Warner Bancroft Kid 34ips Kid Strips News 6:00 PM Kid Strips S s !2 Maio Roger Renner Religion Memo From in " Cmle McCarthy " " lem M :Carthy You And - lem McCarthy Trio . the News Lake Success 6:15 ® :1i -6:21 S S Sketches in Sketc es in Sketches in Melody NBC RedBed Barber Melody No Network Melody Na Network Melody Rendezvous Music Symphony 6:30 6'29-6'451 6x0 -6:95 S 6:20 -6:15 S , egra -S-

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U of Chicago P 8 G Co-op News Tool Co. S Volves Dow" met American Radie Ro g er Dann y mphonies Round Table Nol in Service) Dr. Malone Mene George Hicks Give and Take ale Wind INI Warblers S fir Youth s (137) S (150)

Co -op P 8 0 Art Van Organ Checkerboard Art Baker's Guiding Light Demme Music Jamboree Notebook (141) Quintet

NBC Ce -op Gen. Fds. -Jolla Miles Labs. Campbell Soup Concert el 'or Chamber Theatre Welcome te 'des. Borten (61) Ladies' Fair Double or markers Jazz TBA e TBA Music S He!lywood Ouster (35) (458) Nothing (132) S PRO e v Perry Masao " , (116)

Toni Co. Labs. General Mills Fascinating Wen. Wise . b Cooa Houck& Miles Hera Drake for A odaÿ sChildren Rhythms Set More Out of Radie Singers TBA ON al B41 Csoei zWm " Cobb Often S Life (53) R (55) S (151) Day (431) (73)

s. Veteran Wants P & G General Mills M Knew " Brighter Day " Light of World S (115) (73)

Miles Lab. Slerßwt Dreg Babbitt, Nona Peel. P 8 0 male 4b Show Report From Dance Pioneers Treasury One Man's Bride 8 Groom From Nowhere Life -Beautiful Shaw S Overseas Orchestra of Music Orrali Variety Show Family (Ill) MI) (Ill) (152)

Miles Labs. P 8 G " Hillloa House " Road of Life " Adventures " " (127) (151) in Szience

v Feeds Miles Labs sick a Dee with Pillsbury P 8 0 an Francisco Gmeral Caribbean " q s Hesse Orchestra CBS Farm Jeveniledmy ONo Kids Buddy. Rogers Party Pepper Young Crossroads Lo c 13 "m L ! io- (8Y) 'fil) (153) (159) S hews

( 151 ' " fight to Heppi. " Cress Section r l : l a .A J r mess '152) U.S.A. S.s.cns u, Ilrus.. 'her

' Uaualaday Trreen Spot ICs: "1"1 RT1 erl'n , General Foods Miscellaneous LW" Remember Dance Dunn on Living -1950 .l.- I VII I1 'i _, l'ill,hurç C'edl is Ad.mn dwin C. 11.11 Surprise Strike It Rich ackstage Wife S mamma, Pro rams Orchestra Disc S xr, u i51 tatsusm Package (68) (27) Cassidy (1p2) (26) - 'g - its- ' Horse Races Horse _- e Is Unlimited Package Stella Dallas S Razing (26) S (146) .- ...... s`ai : :o:

B,S Tvb »e$ Sultan Inc. -r Ae new, "or- Sporn -` 1 ,sn- r 17111 Flee :y S the Neu-s, Auras. Happy Landing Gcnrgia Saturday Matinee At Wm Cergan i Blue Parade L,:,cil t,: .t:, eus. rade igh Adventure TBA Lorenzo Jones rowed, ' S Lmhoree al the Chase Meadowhrooh I virage lneestgr (13) (144) S S (380) NBCC

smog ',.I - Melody -- Sammy - =Ve< Shcllf. . ))ver. Oil Promenade Y.Widder " ., " cr. --n'" II S 4:55 -5 News Brown (1461 I -ì. T ul;; L lir e.5. Irsue Labsl12N) -'w B Tree.: elf. .. -. .. :e Philadelphia True or False ; - our BLBW Coal (23) Ereata See Footnote Bandstand Mark Trail When Girl Symphony and Orchestra " c 1 _ I -.0 ., L. S n, by r4' The Shadow S S (MWF (hr.) Mar's(81) S Wildcats - >-

Tues.-Thurs. Portia Faces " " S.Arrow(343) Lie (19) W.tSamsv,. 'I II...evt"r Ilvpv Mule "S M -W-F. lm,. Wl, :hl,alf Radie H O /b B1/f/S I BLR TBA ! arrest of Stars Orchestra Mis -Ralston Just Plain Bill " " (Dewey) D Bai B V I Trae Detective B p1 i.i: ST V Mysteries (411) (lai) S («2) (60) (50) The Newsweek I Radio end Television colt "i -M ebb Benson a IB's& D` TE °ÉCASTING " " Curl Massey y Front Page d.,Co"fidrolial Tu Th A Honey Time (1411 R Farrell (59) clomps (ED) 1 , c Copyright 7950 When Was The Last Time

You Spoke to a Woman?

In Philadelphia WCAU's FOR WOMEN ONLY" and `HOUSEWIVES' PROTECTIVE LEAGUE" speak to twice as many women, with half as many hours on the air, as Philadelphia's four other women's radio programs combined.'

To put this great salespower to work for you, put your product on WCAU.

*Pulse of Philadelphia IO !-OHSPE f2 RULE OF THUMB! j QUESTION: C What is "rule of thumb "? A. PROCTOR, former Lever Bros. advertising executive, elected tto board of directors of James Thomas Chirurg Co., New York. He suc- iceeds E. GORDON LANE, vice president, resigned. Mr. Proctor had been ANSWER: 2 The to a ith Lever for 30 years before joining Chirurg in January 1950 as vice simple solution [in charge of merchandising. LEO J. HARDIMAN, of -tsident treasurer problem. sirurg, elected vice president and general manager of company's Boston fice. Mr. Chirurg was re- elected president and became corporation treasurer, placing Mr. Hardiman. lMARTIN KRAUTTER, advertising and merchandising consultant, merges his terests with Chicago office of Maxon Inc., to become vice president in srge of Hotpoint account. The simple solution :SLIE R. GAGE, formerly Western manager for Macfadden Woman's Group, Chicago, joins LeVally Inc., same city, as media director. problem BECKER & LUSH Inc., New Haven, Conn., announces to your change of name to E. J. LUSH Inc., coincident with move to new and larger quarters at 207 Orange St., New Haven. EDWARD F. BECKER, formerly treasurer and majority of advertising stockholder, retires, remaining as legal counsel and research director for firm. JACK MATTHEWS, formerly with Dancer-Fitzgerald -Sam- in Michigan's ple Inc. as space buyer on Procter & Gamble accounts, and before that general media buyer with Sherman & Mar- quette, Chicago, appointed head of media department of Mr. Gage Chicago office of Ross Roy -Fogarty Inc. Thumb District

ARRY M. IRELAND, executive for Bristol-Myers account at Doherty, Clifford Shenfield Inc., New York, and WILLIAM E. HOLDEN, merchandising director firm, appointed vice presidents.

LARRY HAINES, formerly with Gimbel Bros. Department Store, joins asser, Kay & Phillips Inc., Pittsburgh, as assistant television director. i

'ßN R. SHEEHAN joins Cunningham & Walsh Inc., New York, as associate STATION rector of radio and television. He formerly was director of radio and TV for Buchanan & Co. WTTH ALFRED GOLDMAN, formerly with Van Sant, Dugdale & Co., Baltimore, joins copy staff of Huber Hoge & Sons, New York. Port Huron's

CHRIS LYKKE & Assoc. and WILLIAM J. WILKIN Co., ABC Affiliate San Francisco advertising agencies, consolidate under name of Lykke-Wilkin & Assoc. New firm will occupy Lykke office in Monadnock Bldg. Telephone: YUkon 6 -6842. GARRETT E. HOLLIHAN, formerly with KARM Fresno, \i Calif., joins Brisacher, Wheeler & Staff, San Francisco, as :'fr. Sheehan radio and television director.

UGENE W. COOPER, formerly with Foote, Cone & Belding, Chicago, trans- is to San Francisco office of agency as account supervisor. rLBURN JOHNSTON, manager of San Francisco branch of Campbell -Ewald )., appointed vice president.

ARRY A. MAGEE, formerly advertising manager of Bendall Pontiac Co. tekandria, Va., opens his own agency and public relations office in Burke & erbert Bank Bldg., 110 S. Fairfax St., Alexandria.

ENRY HALPERN, previously with Young & Rubicam and before that animated with Dr. George Gallup, appointed research manager of Ward Wheelock ,., Philadelphia. IORGE H. BENEDICT, formerly with General Foods, joins Federal Adv. ency, New York, as account executive. ALTER W. HOLT, former account executive of Duane Jones Co., New York, ,pointed account executive in drug section of Erwin, Wasey & Co., New York. RTHUR H. EATON, former copy chief of Sherman K. Ellis Inc., New York, WTTH & WTTH -FM copy director of Erwin, Wasey, succeeding LARRY 'pointed advertising Herald RIGGS, retired. Radio Stations of The Times PORT HURON, MICHIGAN ILTON T. KYLE and RICHARD A. CULLINAN named director and executive cg president, respectively, by Albert Frank -Guenther Law, New York. Affiliated With Represented by NDREW V. CHRISTIAN, formerly writer and producer with Chicago studios CBS, joins radio -TV staff of McCann -Erickson, same city. RICHARD ABC NETWORK WEED & CO. (Continued on page 52) ROADCASTING Telecasting March 27, 1950 Page 11 4fiti frt 4 ilILAIMQA:t Pe( if, NIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII LABS (Fitch Dandruff Remover Shampoo Div.), St. Louis, stars spot announcement campaign in about 60 markets. Harry B. Cohen Adv p4mvirawnhasue New York, is agency. WARD PRODUCTS Corp., Chicago, for its Magic Wand TV and car antenna, a sponsoring one -minute sound -on -film TV spots in Kansas City, Oklahoma Cit and Cleveland. Boston will be added at end of this month, after whic campaign will go to 10 or 12 other markets. Contracts range from 13 to 2 weeks, and markets are not limited to use of one station. Agency: Burto Browne, Chicago.

BLUE CROSS and BLUE SHIELD (hospitalization plans) appoint Wes Marquis Inc., Los Angeles, to handle Southern California advertising. Medi MILE plans have not yet been announced.

GEORGE E. DRAKE BAKING Co., Pittsburgh, appoints Wasser, Kay & Philli.% Inc., to handle its advertising. Greatest portion of Drake's budget is being use in television.

SICKS' SEATTLE BREWING & MALTING Co. (Rainier Extra Pale Beds launches six -month regional campaign using all Seattle stations and 21 other HIGH in Western Washington. In Seattle, spots are scheduled to be aired 20 to 2 I times daily with other advertising, including television, carrying out theme c radio spots. Agency: Western Agency, Seattle. Tom Jones Parry is accour executive. G NEW YORK TELEPHONE Co. starts television spot advertising campaign o RO New York TV stations through BBDO, New York. Theme of both 20 -secon and and one -minute animated films is business listings in Classified Directory. A V New York stations will carry film in addition to WNBF -TV Binghamtoi E WRGB (TV) Schenectady, WHEN (TV) WSYR -TV Syracuse and WKT (TV) Utica.

F. H. SNOW CANNING CO. expands Snow Time show to include WIDE Bidt. soaring ford, WGAM Portland, WGUY Bangor and WAGM Presque Isle, all Main Account is handled by Daniel F. Sullivan Co.

N JACKSON INDUSTRIES Inc., Chicago radio -television manufacturing firn names Lawrence Advertising, same city, to handle its advertising. Radio a& I¢ television will be used. W WOLVERINE HARNESS RACEWAY Inc., appoints BBDO, Detroit to hands its advertising. Pawl t PORTLAND PUNCH, Los Angeles, appoints Milton Weinberg Adv. Co., tha city, to handle its advertising. Television planned in Western markets.`-

FEDDERS -GUIGAN Corp., Buffalo (air conditioning units), will augment it advertising campaign by using television spot announcements to be place KLZ's BMB HAS GROWN, TOO! through BBDO, New York, when plans are completed. 27,800 MORE daytime families. ASSOCIATED PRODUCTS, Chicago (5-Day deodorant pads), considering ne tional TV spot schedule. Agency: Weiss & Geller, Chicago. 28,100 MORE nighttime families.

Source: BMB Study No. 2 PRESTO RECORDING Corp., manufacturer of recording equipment and discs & New as agency. *Denver's Altitude, 5280 feet. appoints O'Brien Dorrance, York, its advertising Willits R. Seth, radio -television director of agency, will continue to handle accoun

TRIJA GOLF EQUIPMENT Co., Los Angeles (golf clubs), appoints Ted E Factor, same city, to handle advertising and promotion. Television will be usez

A/stwoti Account!

INTERNATIONAL SHOE Co., St. Louis (Poll Parrot shoes), renews Wedne_ day, 4:45 to 5 p.m. CST portion of Howdy Doody on NBC -TV from May 1' through Henri, Hurst & McDonald, Chicago. Mars Inc., Chicago (candy), whic sponsors show on Friday, 4:45 to b p.m., has ordered show to be telecast b K kinescope on 16 stations from March 27, through Grant Adv., same city. D E N V ER WAITT & BOND Inc., Boston (Blackstone, Yankee Supreme cigars), toda 5,000 W starts Yankee Network News Service, Mon., Wed., Fri., 6 p.m. on entire Yanke [B5 560 KC Network.

T. J. LIPTON Co., effective April 10, will promote its new product, Frostee, o R e p r e s e n t e d by T H E K A T Z A G E N C Y (Continued on page 52) Page 12 March 27, 1950 BROADCASTING Telecastin, ...Nome of WMT's WMT serves the heart of the richest farming area in the world. Iowa produces more corn, hay and oats, more beef and pork, GRADE A more poultry than any other state. Iowa leads the nation in farm income. Each. WMT farm family produces the food to feed 20 other American families; the area EASTERN IOWA served includes one-fourth of the Grade A land in the country. Each week the WMT program schedule includes 11% hours of farm program features -81/ % of the to- AUDIENCE tal weekly WMT program schedule. The station fulfills its responsibility for agricultural leadership in the area, pointing the way through special activities toward better farm living. Everything from an- 1lZllZ.\. ZSC. gleworms to weather forecasts interests , Aaq47Z C.iRY ' farmers -and WMT provides the data. / ViCR9.4J1lJO o$1,\1$ Farm news makes listeners - listeners ( <. make customers -WMT makes customers! Cxacia,4í.S ' Ask the Katz man to show you how WMT 10K1 ovsotBS sells in Eastern Iowa. \ lis CBS STARS ARE ALWAYS SHINING OVER EASTERN IOWA . .. VIA WMT

CHUCK WORCESTER Farm Service Director

500 KC., 5000 WATTS CEDAR RAPIDS DAY AND NIGHT Originates agricultural features; active Basic Columbia Network in numerous positions of community and national agricultural leadership; Now in our 27th year supervises farm service programming.

BROADCASTING Telecasting March 27, 1950 Pa 'e 13 k -nuz `íeature ai the Week A FOUR- YEAR -OLD boy prob- SUCCESS ably owes his life to WROK Rock- ford, Ill., for the station's all -out efforts to find him when he was re- STORY! ported missing on March 15. That evening at 8:30, the boy's NO. 3 father, James Umbenhower, called WROK Announcer Ed Rodgers with a request for help in the search for Jimmy, who had been missing since 6 p. m. City and county officials, as well as the family and friends of the lost child, were combing the area. Within 30 minutes after the appeal for.help went out over WROK, Little Jimmy at the mike with An- 500 Boy Scouts had answered the nouncers Brown (1) and Rodgers. a s Mr. C. B. Hunt call and were at the scene of the search, which had spread over a flashlights and flashlight batteries. C. B. HUNT MATTRESS. ten -mile- square area. The station Fifteen minutes after this request INC., located at 6320 Harris- was swamped with calls from lis- was on the air, the owner of a burg Blvd., Houston, Texas. teners asking for the exact loca- sporting goods store was on the manufactures and sells to tion of the search, offering rides to scene with hundreds of the needed the retail trade custom built the scene for potential searchers lights and batteries. who lacked transportation or ask- mattresses, and offers uphol- Although WROK's regular sign - ing for transportation so that their off time is midnight, Announcers stering service. Here's what help could be given. Rodgers and Brown stayed with Mr. C. B. Hunt, owner of Hot coffee, prepared by Rock- the search until the boy was lo- this Houston firm, says ford women, was rushed to the cated, exhausted and half frozen, about K -nuz: "During the searchers and two bakeries de- at approximately 12:05 a. m. Re- twelve years that the C. B. livered rolls and doughnuts. From ports on Jimmy's trip to the hos- HUNT MATTRESS COM- the search area, WROK An- pital, his examination and the sub- PANY has been nouncer Gale Brown relayed in- sequent announcement by a physi- in Houston formation to the station, including we of cian that he was unharmed were have bought all types a request for desperately needed broadcast by WROK. advertising, but never in my life have I seen such direct and immediate response as we have enjoyed from our three quarter hour programs of "Collie's Corral" an -t9ll -Accaun is over K -nuz. For example. during November and ARNEGIE HALL is synony- veered to an announcing post at mous with the apex in musical WXYZ Detroit and December, 1949, our uphol- I then on to stery business was up more presentation, and in radio, Chicago as a freelance announcer. than 100%, an increase we Robert Giles Swan is synonymous During the war he transferred can honestly accredit to our with Carnegie Hall. his energies to the Third Service Radio and television director for Command in Baltimore. There he radio program over K -nuz. the Joseph Katz Agency, Balti- headed the radio operation, produc- We may safely be regarded more, Mr. Swan is producer for ing shows for the full course of the as permanent clients of American Oil Co.'s much -acclaimed war. K- nuz." Carnegie Hall program on ABC. It was at that post that his work In his talented directorial hands lie came to the attention of Joseph (Upon request K-nua will be the radio destinies of stars rang- Katz, head of the agency. With happy to furnish complete story ing from Rise Stevens to Margaret the close of hostilities of the success of the C. B. HUNT Mr. Katz MATTRESS COMPANY, or you Truman. invited him to join can contact Mr. C. B. Hunt et With the Katz the agency in his his factory, 6320 Harrisburg Agency for the past present capacity:' Blvd., Houston, Texas, telephone six years, Mr. Swan In addition to han. WE- ntworth 5518.) was, previous to his dling American Oil assignment, Before you buy. the Houston current Co.'s radio: and TV market check the top Hooper- agency executive on activities. (boxing cited availabilities K-nuz offers. the Professor Quiz matches in Washing- You'll be dollars ahead in sales show, negotiating 50 ton and Baltimore);: and savings. trips in one year in Mr. Swan now áu- 50 cities throughout pervises radio and CALL, WIRE OR WRITE the country. TV campaigns for Actually, however, the following ac- LINGO FORJOE: NAT. REP. those trips were but counts: Globe Brew- DAVE MORRIS, MGR. a symbol of the dising Co. (Arrow - Vertical Tubular Steel CE -8801 tance Mr. Swan has Beer), Ex -Lax, Rem, H., travelled to reach and Chunk -e -nuts. his present emi- The Swans - she nence. Starting as a is the former Doro- RADIATORS. -nuz staff member of thy Anne Hodge - (KAY -NEWS) WTAM Cleveland, Mr. S WAN were married June Write for Factual Data he was allowed full 2, 1943. They have 9th Floor Scanlan Bldg. exercise of his accomplishments, one child, Elizabeth Alexandra, 21 JOHN E. LINGO & serving SON successively there as an- months. The family home is in CAMDEN 5, N. J. HOUSTON, TEXAS nouncer, actor, writer and eventu- Long Green Valley, outside of Bal- ally producer. From there he timore. Page 14 March 27, 195(1 BROADCASTING Telecastin -" COPREHEN5IUE I 1 COVERAGE of

quiam Aberdeen Montesano Orting CosmopoIis Eatonvdle

PACIFIC A Raymond Centraba

South Bend

Cathie

Astori iElat

Seaside

CEATSO ... the city murant; ION an industry created

ortla nod River r Cornelius Hdlsbó Locks Camas, Washington, enjoys the unusual distinc- Tillamook' F Gresham Forest Grove u e MULTNOi4A tion of being a one mod- Beaverton -industry community...a wau ie YAMHILL Oswego ern city dominated throughout its commercial and West lmn Gladstone Newberg Cartn OregonCity community life by the influence of the largest T1l1AM00K DMair( Gnóy Ésh/Wi' specialty paper mill in the world. Since this mill e McMinnville oodbur Malalls, $hedan was founded in 1883 it has been the major em- Willamma .Amity Mount Angel POLK ployer, the heavy industry of the area. It would Silvertoo be difficult to find a more stable than \ 44,1 Salem community \ \ Deltas,_ Camas. Ninety per cent of the residents own their nkc ,Mem.. `F Stayton own homes ... wages are at a high level the year \ \r around ... the community serves a large nearby Newport area of diversified farming, and is the trading C rva Albany...e' T, do CLeb center for an entire county. Philomath Camas, Washington, is yours to tap . . . through

gronnsville COMPREHENSIVE COVERAGE KGW delivers Camas ... as it delivers the rest of the fastest -growing Har sbu R market in the nation. Junction City

Eugene

ringfield

ove

This chart, compiled from official, halfmili- volt contour maps filed with the FCC in Washington, D. C., or from field intensity surveys, tells the story of KGW's Comprehen- sive Coverage of the fastest.growing market AFFILIATED WITH NBC in the notion. REPRESENTED NATIONALLY BY EDWARD PETRY & CO.

BROADCASTING Telecasting March 27, 1950 Page 15 The leading station in the leading marke

KNX

LOS ANGELES 50,000 WATTS

Represented by RADIO SALES

COLUMBIA OWNED f

. . rv------ó - r 1r,` iI (.7 t n p i r

` i 14 1iF i..i I; ;_; ji _1 I+.'

The Leading Market More household equipment, radio sets and furniture ($335,000,000 worth per year) are sold in Los Angeles County than in any other county in the nation. In fact, this volume of business exceeds the COMBINED dollar value of such sales in the home counties of Detroit, Pittsburgh and Cleveland. There are 5,928 outlets for this merchandise in Los Angeles County.

When you want BIG business, get it in the BIGGEST market ... Los Angeles County. And get it through ...

The Leading Station KNX is the most listened -to station in Los

Angeles. Hooper : KNX is first in four but of the six rated day periods ... first in total rated time periods. Pulse : KNX is first in twelve out of the total eighteen hour periods, Monday through Friday, including one first - place tie... and first in total rated time periods.

Sources: Sales Management, May 1949; California State Board of Equalization; Los Angeles Hooperatings, Nov. -Dec., 1949; Pulse, Nov. -Dec., 1949. PROUD MAMA Susan, the black swan, ruffles her feathers in a gesture of protection for her cygnets, the little ones she's so proud of. W+I +T +H is pretty proud, too! Proud of the way we produce low -cost results for advertisers in Baltimore. The way W +I +T +H does it is this: first, W +I +T +H regularly delivers more home listeners -per -dollar than any other station in town. And second, in addition, a survey made under the supervision of the Johns Hopkins University showed that of all radios playing in drug stores, 34.6% were tuned to That means that a little money does big things on Call in your Headley-Reed man today and J get the whole W +I +T+H story. BALTIMORE,? MARYLAND

TOM TINSLEY, President Represented by HEADLEY -REED

Page 8 March 27, 1950 BROADCASTING Telecasting j r

T E L p7CÂS T 1

Vol. 38, No. 13 WASHINGTON, D. C., MARCH 27, 1950 $7.00 A YEAR-25c A COPY

Help Offset Hiatus Blues SUMMER SALES GM Splash to Tugboat Annie. 1 WHIRLWIND NETWORK radio campaign utilizing per - the summer of 1950 promises to and many as a dozen programs is being planned for mid - differ from that in past years. Dramatic programs include : Out laps as recent of This World a science-fiction se- iummer by General Mills Inc., BROADCASTING learned last week. Whereas in previous used by years, the mystery, the musical ries; a program called The Doctor; The campaign under consideration is not unlike that and the quiz program tended to Jack Lait's Confidentially Yours, Ford Motor Co. early this year to * dramatic The Texas Beer through Warwick & Legler on form the staple of summer replace- adventure; innounce the introduction of its Range, e, NBC. ments, the trend this year is to- a dramatization. of pioneer new models. General Mills was un- ward situation comedy and the days; and Douglas Fairbanks Jr., ierstood to be considering shows Among those programs scheduled for seven and eight week hiatuses dramatic program. in a show entitled The Silent Man. AI ABC, CBS and NBC. Other personalities on NBC will The programs would be bought are: Truth or Consequences on Subsidiary Trends NBC, the Beulah Show on CBS, be Hedda Hopper; Joe DiMaggio m a short-term basis-probably for Though it is still too early for in an adult sports show; and Sam - .fight weeks beginning in July. They Ed Murrow on CBS, Father Knows definitive conclusions, three Best NBC and the Red Skelton any my Kaye in a talent hunt show. would be programs already sched- on other elements emerge with suffi- At least o g on CBS. Nabisco's CBS at three situation 1ed by the networks for summer pr r am as sub- on MBS will take cient clarity to be classified comedy programs are being audi- presentation. Straight Arrow sidiary trends: a 13 week hiatus. tioned, one featuring Don Ameche; A total budget of more than half "New" motion picture names are another called Granbe Acres and a will On the other hand some shows s million dollars reportedly be Amateur Hour receiving increased attention. These third entitled Shy Guy. CBS also =pent in the campaign. Although such as the Original include people like Clifton Webb on ABC, The Big Story on NBC, plans to prepare some public serv- secrecy surrounded the negotiations and Paul Douglas, the latter an ice programs. Dr. Christian on CBS, The Sheriff summer One of ast week, it was learned authori- old radio hand but never a featured them, already scheduled, is called intense midsum- on ABC, Harvest of Stare on NBC, tatively that the will performer in the sense that he is Up for Parole. would be used to Record Parade on CBS con- mer campaign the summer. being now projected. push the sale of Wheaties, a cereal. tinue through Year -round radio stars are be- ABC Plans The agency is Knbx- Reeves, Min- Sponsorship Set ing re -cast in special summer ABC plans include the use of its neapolis. One program already set for shows. This is the case principally established family of stars in new The General Mills proposed cam- summer sponsorship is It Pays To at ABC. programs to implement the net- paign was by far the most ambi- Be Ignorant which will take the Most active of the networks pre- work's philosophy of building its tious bit of summer business yet place of Light Up Time, on NBC, paring new programs is NBC with own personalities. Among the per- reported among the networks. 7 -7:16 p.m. for the American To- approximately 16 shows in various sonnel involved in the project are The report came at a time when bacco Co. through BBDO, New stages of preparation. Walter Kiernan, Ted Malone, The the pattern of summer radio net- York. Among the situation -type pro- Fitzgeralds and Jack McRay. work sponsorship was beginning to Meanwhile the networks were grams already scheduled to appear Mutual's summer problem is evolve. A survey last week showed planning the programs that would on NBC are The Trouble With The solved during the daytime by its that seven sponsors of current pro- fill the time vacated by sponsor Truitt+, the adventures of a family heavy baseball schedule. Present grams had decided to use summer hiatuses. in a trailer; Clifton Webb in Mr. nighttime shows will continue eplacements. The trend in these programs in Belvedere; the Paul Douglas show; through the summer. The majority of advertisers, it was learned, will take summer hiatuses, most of them for seven NAB -RMA Study or eight weeks. SETS NEAR 89 MILLION Summer Replacements radio sets in use at the yearend was 3,- to the NAB -RMA figures produces sponsored shows A TOTAL OF 88,964,000 Among the and television receivers were in use 764,000, according to the joint in- a total of perhaps 93 million radio will go off the air for the which as of Jan. 1, 1950. dustry statistics. and TV sets in operation as of April and known to be seek - summer, by 1, 1950, for normal - the Aldrich This figure, computed jointly The figures were compiled under allowing dealer ing replacements is Radio Mfrs. Assn. and the NAB, d?atributor stocks. on NBC for General Foods. direction of Dr. Kenneth H. Baker, Family is the first joint compilation ever Carrying this projection farther, The agency, Young & Rubicam, NAB director of research, and issued by the two industry associa- it is indicated that radio -TV sets in is to be looking for a Frank W. Mansfield, Sylvania understood an effort to ob- operation will pass the 100 million program that will have a family tions. It represents Electric Products, chairman of the tain the highest possible degree of RMA Industry Statistics Commit- mark before the end of 1950. appeal. radio's circulation A separate analysis of FM circu- The Assn. of American Rail- accuracy in tee. through use of the combined facili- lation by the NAB FM Dept. shows roads, through its agency, Benton TV Distribution ties of the two organizations. that 5,000,000 U. S. home receivers .St is seeking another musi- Bowles, radio and TV At the yearend an estimated 401,- are equipped to receive show to replace the vacationing Of the 88,964,000 broadcasts cal radio sets were 000 television sets were in distribu- in the FM This figure, which Railroad Hour on NBC. sets, 65,436,000 -only band. in homes and 5,000,000 in places tor and dealer pipelines, or about a includes FM tuners, has been in- Other programs which will re- according to the of public assembly, a total of 70,- month's production, formally used by some FCC officials '.uire summer replacements are RMA. Jack Benny Show, sponsored by 436,000 radio -only receivers in the as the basis for calculations. to of the As Jan. 1, RMA American Tobacco Co. through hands of the public, according An independent projection of last estimated "n CBS; Amos 'n' Andy, the NAB -RMA data. NAB -RMA figures shows that 4,250,000 sets with FM had been VBDO will Lever Bros. through Ruthrauff & Besides the home -public assembly about 2,500,000 radio sets be manufactured by its members, a Ryan on CBS; Edgar Bergen for receivers, 14,764,000 automobiles turned out in the first quarter of figure that now has reached the 4; Coca Cola through D'Arcy Agency were equipped with radio receivers. 1960, along with over a million TV 500,000 mark. Allowing for produc- on 54) on CBS; Life of Riley for Pabst The total number of television receivers. Adding this production (Continued page BROADCASTING Telecasting March 27, 1950 Page IP any other media." Citing BAI estimates of 83 million radios a, WFIL CUTS NIGHT Cites TV Growth against 52 million daily net paii RATES newspapers and 24 million maga zine homes, Mr. Clipp pointed OVERHAUL of radio time to fit in with the "drawing power of televi- noon segments for years to come. ou. sion" was announced last week by Roger W. Clipp, general manager of Radio's performance outstrips its that average family radio listeninf WFIL- AM-FM -TV Philadelphia. cost." was 5 hours 53 minutes a day tt In an unprecedented move, the ABC station completely reclassified According to WFIL, newspaper reading at 3 hours 11 BMB 1949 minutes per day. its Class A and B radio periods with findings show an 18.5% daytime in- a change of rates that cuts the which radio has been doing for ad- crease in WFIL's total radio family Although television's coveragt price of its evening time but in- vertisers during the daytime peri- coverage, over the 1946 pattern and potential audience arr survey. In increase, he creases charges on daytime' pur- ods provides an abundance of evi- nighttime periods, the station also on the constant wens chases. At the same time, WFIL dence that results, per dollar ex- claims it "alone forged ahead" in on, after more than a quarter of e can be of claimed the new BMB study shows pended in radio, make radio one of Philadelphia, showing a 16.1% in- century, "the same said the station with "a higher audience the most economical advertising crease. radio ... the number of radio sett mediums in world. We in use increased some 7 millior. gain than any other Philadelphia the are do- `Undersold' network station." ing today what we believe most Claims during 1949." With announcement of its new of the industry will do tomorrow." Mr. Clipp maintained that the in- Reviewing the TV industry's pic- rates, effective April 1, WFIL said While acknowledging television's dustry undersold itself for "too ture, Mr. Clipp challenged the opin the change is based on a belief that challenge to radio at certain night- many years" on daytime segments. ion that "after television enters the television "ultimately will enforce time hours, Mr. Clipp emphasized "Radio," he said, "can increase its home, radio dies," by pointing ou a revision of rates throughout the that radio's position "will remain daytime rates and still give the ad- that surveys giving the listenership radio industry." unshaken in the morning and after- vertiser more for his money than edge to televiewers with new sets According to WFIL's revised rate have been modified after about the card, Class A time has been re- first six months of set ownership. aligned from '7-10 p. m. to 9 a. m: Once again, he said, the home view- 10 p. m. Class B time, which for- er becomes a radio listener, al- merly comprised the hours of 8 though on a selective schedule. a. m. to 7 p. m. and 10 -11 p. m., Cites Inevitability has been changed to 7 -9 a. m. and At the same time, he said, evi- 10 -11 p. m. Result is to establish dence shows that TV monies are the rates charged for daytime and monies. However, Mr. Clipp nighttime on a more equal basis. new cautioned, "sooner or later some- One -Time A Rate $300 thing has to give." Willingness to higher costs for TV production Basic one -time Class A now pay rate of traditional radio shows as is $300, a decrease in the such night- the Lone Ranger (General Mills) time rate of $30. Overall increase The Aldrich Family (General_ in the and basic daytime rate will be Foods), Mr. Clipp said gives im- $52 per hour, according to the sta- petus to the strong advertiser api- tion. New basic Class B rate is of TV. $200 hour. peal per While "nighttime radio is not Explaining the station's rate ad- doomed on its own account," he justment, Mr. Clipp said: "We be- said, "it is certainly facing formid- lieve that within the next few years able competition. The well known the drawing power of television difference between night and day, will affect the nighttime radio audi- SHELL Oil Co. executives were guests at the National Assn. of Radio Station therefore, is becoming ever more ence to the point where a rate ad- Representatives' Spot Radio Clinic luncheon early this month at Hotel Biltmore, to radio's selling tech -. justment is indicated. applicable New York. In an informal discussion are (I to r): Fred F. Hague, George P. niques." Daytime radio, he added, " . Daytime rates on most Hollingbery Co.; C. W. Shugert, assistant to the manager of Shell's sales is destined to "become America's broadcasting stations, in our opin- promotion -advertising department; E. W. Lier, Shell radio representative, and most effective and lowest cost ad- ion, have been too low. The job Arthur McCoy, Avery- Knodel Inc. (Continued on page 52)

All's Well That Sells Well AN EDITORIAL!

THIS WEEK the Assn. of National Adver- homes in that period has increased from 28,- with 100 -odd pages over -all, published once -a- tisers and the American Assn. of Advertising 700,000 to 42,000,000; that the total number week claimed Agencies and delivered to a 5,200,000, as meet in almost concurrent conven- of sets has vaulted from 45,300,000 to 84,000- compared with a nationwide network pro- tions in nearby Virginia and West Virginia 000, is blithely ignored. resorts. gramming 18 hours a day, seven days a week, As a finale, they get together for a Thus radio is delivering nearly double the reaching people in the almost countless mil- combined meeting. homes and listeners today than it did in 1939, lions! No matter how the respective agendas may and at substantially the same rates. There's Advertisers cannot be criticized for striking read, these spenders of the national advertis- no more reason to bracket radio and TV the ing dollar (several best bargain they can, TV's advent gives billion of them) are inas mutually exclusive media than there is to them a new wedge. Radio can be taken to task terested basically in two things: (1) how to regard Time, Life and Fortune -published by for preserve the integrity failing to sell itself for what it's worth of advertising in our the same firm and sold via the same methods - and on its merits -and circulation. economy; (2) how to stretch their budgets to as identical media serving identical readers. the 'nth. Radio rates, after all, are but a part of the They have common parents, different progeny. cost. The rub has been in That meteor which the astronomical streaks across the ad- And there's another difference. The printed prices of top talent- prices that were bid up by vertising firmament-television -will get rapt media have been infinitely attention. smarter in their the advertisers themselves, on the basis of customer relations and their rate making. audience- rating legerdemain. Portents are seen in the enlivened discussion Radio rates have always toward been too low. The So when the advertisers and their agencies reduction of AM nighttime rates in networks have set the pattern. Network rates huddle week, we hope will multiple TV cities, to compensate this they recognize for possibly serve as the base for spot rates. Hence the radio for what it is-the most potent means, decreased AM tune -in. This development was advertiser down the line has been reaping as ohvious of reaching most of the people all of the time, as the Stalin election. It's the the rewards, getting more for that radio ad- and stock -in -trade of buyers of at the lowest cost. Let them also recognize advertising. vertising dollar than he ever has received from TV for what it is-a phenomenal medium The4'fact that there have been no general his newspaper or magazine buck. network or station that sells as it demonstrates and that is in' rate increases in eleven This was underlined a few weeks ago capable of comparison with any other years, whereas the printed media have force boosted [BROADCASTING, Jan. 30] in the revelation of ever devised. TV sells in 59 markets and sells rates in tempo with overhead, isn't taken into Life that its gross billings were account. The fact larger -by well. AM sells everywhere, and is destined to that the number of radio $12 million -than those of NBC or CBS, Life forevermore. Page 20 March 27, 1950 BROADCASTING Telecasting Profit TV UPSURGE IN N.Y. RADIO Independents Despite By JOHN OSBON up from 40% to 50% over Febru- and "barring unforeseen develop- and on Sunday. BUSINESS is booming at inde- ary of 1949 according to Norman ments," he said. WOV, another foreign -language pendent radio stations in New Boggs, executive vice president and WINS likewise has shown a bill- station specializing in Italian pro- York, despite the fact that they are general manager. ings increase over last year - grams as well as pop and hillbilly situated in the biggest television Mr. Boggs thinks it is significant roughly 25%, according to Kiernan music, reports that, ironically, the market in the U. S., a BROADCAST- that "there is less talk about tele- T. Murphy, business and co-man- great demand for TV seta and con- ING survey showed last week. vision among the bulk of our adver- ager of the station. Boosts are re- comitant advertising by set manu- The seven most active independ- tisers today than there was a year flected in a 29% rise for January facturers has given it "another ents reported that in the past year ago this time." and 20% for February compared source of business." revenue had risen as much as 40 %. to figures for those months last On the whole, however, station He declined to give actual dol- revenue has been "holding own" Not one reported a decline in bill- but it is year. March figure will hit the its lars- and -cents gross be- Murphy added. -comparing this past February ings. lieved costs, well 30% level, Mr. that paring of as of the new business is from with February 1949. The upsurge in independents' as new business, and establishment Much business -much of it from local TV set manufacturers. WMGM Warns of a "realistic" rate card, have New Times' outlet, accounts- appears all the more sig- vital factors in WMCA's WQXR, York WMGM reports a 7% increase in been declined to give actual figures, nificant in view of the growth of newly -won success. also gross for the past 26 -week period the New York TV market which but reported its revenue for the over a similar previous period be- doubled its television set count from WNEW Increases 20% first three months of 1960 has ginning March 1, 1949. It declines 300,000 in February 1949 to more jumped 7 %, over a similar period to give exact figures or 1949 -50 ,than one million last month. Num- One of the sharpest increases in last year. monthly comparisons, but sounded ber of families in the seven -station independents' ranks is shown by "We haven't felt the impact from a note of warning to independent New York- Newark area reached WNEW, which reports a 20% television during January-March outlets. by television is well over 3% mil- boost in revenue for the first 18 1950 as much as during January - "Television has definitely affected lion. weeks of 1950 over a comparable March 1949," Elliot Sanger, Times billings, particularly from national Add to that two other salient period last year. New business executive vice president in charge advertisers whose local spot now from drug of WQXR-AM-FM, reported. facts : New York consistently has was recorded primarily is being marked for diversion to in number of and food accounts. Foreign language outlets, special- TV," Bertram Lebhar Jr., WMGM been at the top the also television network and spot ac- Ira Herbert, vice president and izing in Italian broadcasts, executive director and sales direc- counts, and independents' rates sales director of WNEW, doesn't have indicated a definite upsurge. tor, said in a statement to BROAD- have remained substantially un- share any uneasiness over TV's WHOM, with studios in New York CASTING. "In a declining market, changed. growth and, in fact, thinks the and transmitter in Jersey City, we've been able to do better than The increase would seem to be oft -predicted early demise of in- N. J., claims its gross as of this hold place. For the time being at especially significant in view of dependent radio is premature. He month represents a 15% boost least this has been possible because figures offered in some quarters, calls for better programming and ever that of March 1949. we've embarked on an aggressive which indicate a considerable por- hard selling. WNEW itself may Station spokesmen point out that programming policy, mostly center- tion of the radio audience has been have its biggest year in history, in WHOM is the only station airing ing around Metro-Goldwyn -Mayer diverted to televiewing. view of accounts already lined up Italian -langage programs at night radio attractions." In New York, independent radio stations logically may have been expected to take a beating where S°.pf15e Move Friday it hurts most, for audience be- havior appears to document a trend NARBA HOPES REVIVE to TV. EFFORTS to reach a U. S.-Cuban What had appeared to be the fi- final it would mean no further agreement on broadcast channel nal straw was delivered by the NARBA sessions, although the Hooper Shows TV Up assignments were officially aban- Cuban delegation last Wednesday, State Dept. was going on the as- C. E. Hooper early this month doned last Thursday, but hopes for after the U. S. delegates had been sumption that they would be held. reported, for example, that the success sprang up again Friday kept cooling their heels for two They are slated to get under way December 1949-January 1950 aver - with sudden signs of a more concil- weeks awaiting a formal answer before Aug. 1, but it has been spec- sge showed radio's sharé of the iatory Cuban attitude. on the tentatively accepted U. S. ulated that a later date may be nec- New York evening audience down Capt. John Cross, assistant chief agreement. essary if Mexico is to be brought to 55.3% from 80.3% for a previous of the State Dept.'s Telecommunica- The "answer" was in the form of into the discussions. 11 -month period, January- Febru- tions Division, said Thursday that a counter- proposal which, accord- Whether the U. S. would pro- ary 1949 -with TV's share up cor- the U. S. delegation to Havana, ing to Comr. Hyde's report to Capt. ceed with its tentative plans for respondingly from 19.7% to 44.7 %. where negotiations had been in Cross, made demands that were bilateral NARBA negotiations with In the same period, weekday progress for more than seven even more stringent from the U. S. Mexico in event of failure at Ha- afternoon viewing rose in New weeks, was instructed to "wind standpoint than those which broke vana could not be foretold. Some York from 9.6% of all broadcast things up as gracefully as possible" up the overall NARBA sessions at authorities felt a complete rift with reception to 22.5 %. and return to Washington. Montreal last December [BROAD- Cuba would make early discus- CASTING, 1949]. The pattern set for the past 12 His announcement followed tele- Dec. 5, 12, sions with Mexico more imperative; months -an appreciable increase phone consultations with FCC Cuba's Counter -Offer others feared it would render nego- in gross billings for independent Comr. Rosei H. Hyde, head of the Capt. Cross said Comr. Hyde in- tiations with Mexico more difficult. radio outlets despite TV's all - U. S. delegation, who he said asked formed the State Dept. that Cuba's There was extensive hind -sight around growth in advertising ac- for the recall in belief that further counter -offer in general retained speculation as to possible causes of counts, sets, audience viewing - discussions would be useless at this the concessions which Cuba wanted the conference's failure -if failure may not be expected to develop into time. but left open for subsequent dis- becomes a fact. discussions overall NARBA a further trend during the next Possibility of further cussion-in the Some authorities contended a 12 or 24 months, but that was the came as a surprise development conferences -the protection ratios final agreement would have been when Capt. Cross which U. S. was seeking on be- story in New York last week. Friday morning the assured if the U. S. had insisted Comr. Hyde asked for and re- half of stations in this country. ' Some typical reports received said that the tentative accord be signed by BROADCASTING: ceived State Dept. permission to re- Failure of the conference would at the time it was reached. The One of the leading revenue gross - main for an "important" luncheon raise new fears of U. S. -Cuban delay was occasioned by Comr. ers is WMCA, 25- year -old inde- engagement with Cuban radio au- channel warfare, though it was were Hyde's recall to Washington at pendent which has shown its great- thorities (see late reports, page known the U. S. delegates that time for further consultations. est business upsurge in the past 13 4). pressing for retention of the sta- fast- breaking developments tus auo on channel assignments But, it was pointed out, the pur- months during television's impact The was get reas- York. came some three weeks after the pending possible negotiations later pose of his recall to in metropolitan New surance any U. S.-Cuban March 1949 Cuban delegates had made success -perhaps at the scheduled resump- that ' Until the station re- treaty would be subject to Senate nortedly wag losing as much as seem a foregone conclusion by rep- tion of the overall NARBA confer- they agreed with ence. ratification, for there had been $30,000 a month-a sizeable figure resenting that widespread fear that the accord when projected over a 12 -month U. S. proposals "in principle" Some observers, however, feared period. Revenue for February was [BROADCASTING, March 6, 13] that if the Havana breakup were (Continued on page 47) BROADCASTING Telecasting March 27, 1950 Page 21 WHEN BURLINGTON BUYS .. AllEarsAretoSears

IF THERE'S one thing a department store likes about as well Interesting phase of the store's lowest average noon temperature as sales and goodwill, it's traffic- especially traffic that's in we of radio is the bane pro- in Burlington. The answer was the - a buying mood. gramming device, Sears' Man -on- best news in weeks -lowest aver- The Burlington, Vt., branch of Sears, Roebuck & Co. is no the- Street. When the program was age noon temperature in Burling- exception to this retailing rule of w starting to roll nicely in the sum- ton was 22 degrees, in February. of 1947, thumb. As evidence, the branch good guessing. On the contrary it mer cold, clammy chills Anyone who has bucked a New. can point to high recognition from was attained by careful planning scampered up and down the backs England winter will scoff at 22 de- the WCAX the National Retail Dry Goods and by the careful coordination of of and Sears manage- grees - especially in Burlington. Assn. which last January awarded a broadcasting station - WCAX ments as an awful thought struck Armed with this vital statistic, it first prize in the up -tó -$5 million Burlington - and the store's man- them. The thought: What chance WCAX easily persuaded the Sears' class for programs with general agement. has a sidewalk interviewer when management that the show could Mother Nature doles some appeal. Though many stores like to use out of go through the winter. This national recognition in re- her choke specimens of New Eng- And so it has -from 52 -week con- broadcast advertising for direct land winter? tailing's annual radio competition selling, Sears in Burlington tract to 52 -week contract. Only- has t r wasn't the result of good luck or found the medium peculiarly suc- once has the sidewalk interviewer cessful as both an institutional and HE WCAX commercial man- been blown off the sidewalk and a merchandising weapon. For radio ager was elected chief worrier. into the studio because of bad bas sold everything from roses to The more he contemplated the weather. radios, from pinking shears to Pil- rigors of approaching winter the One other time there was an in- ilueinaJJ ot grim shirts. Radio has pulled about more he shuddered at the awful cident, but it wasn't a weather inci- 15% better than newspapers on a things that could happen to a pro- dent. About three months after the dollar- for -dollar advertising cost gram that was developing into an program made its debut, arrange. roaácastiny basis in the sale of a sports item, advertiser's dream. One balmy ments were made to cut a transcrip- for example. night when all was quietly con- tion to send to Sears' headquarters. At present the store is spending ducive to efficient worrying, the The interviewer moved along, about 40% more in radio than it did WCAX official had a storm all his stylishly up to the final interviewee, some years ago when it first took own -a brainstorm. an employe of another department One of a Series up the medium as a major sales and Next morning he called the store who made the best of her institutional weapon. weatherman and asked for - the forensic opportunity. Page 22 March 27, 1950 BROADCASTING Telecasting WCAX's Winner of an NRDGA Award Keeps the Listener in a Shopping Mood

These minor phases of a four -year And what about results ? Inti- schedule point up the successful mately familiar with this phase of side of Sears' Man -on- the -Street. the Sears series are the store's own One of the tests of an advertising executives. Roland H. Truedel, Bur- schedule's success is its ability to lington manager, described four produce a return. The current types of results achieved through NRDGA contest has stressed sales the program when he submitted his results in contrast to the pro- entry to NRDGA. Here is what he gramming standards used in judg- says about program acceptance and ing past competitions. The Bur- sponsor identification: lington series has brought success "We feel that a successful radio in the form of program acceptance, advertising campaign when using sponsor identification and other in- programs depends first on public stitutional results, and specific item acceptance of the program and sec- promotions. ond on sponsor identification. With Sears first opened a retail store these two requisites met, other ob- in Burlington in 1938. This store jectives can be obtained. We know was moving along nicely until a that the appeal of our program has February 1940 fire. A year later a not been limited to any age group anew store was opened on the main or population segment. We have business street of Burlington. program acceptance and sponsor The store's first use of radio oc- identification in the family audi- curred when WCAX was a 1 kw ence which we set out to reach. We outlet. A disc show, Housewives SEARS and WCAX executives map radio promotion. L to r: Fred Carty, as- know this because: Prom, was heard six mornings a sistant manager, Sears, Roebuck & Co., Burlington; Roland H. Truedel, "Nine out of ten people who are '-week. The program was beamed manager of the store; Tom Braine, WCAX commercial manager, and Evelyn interviewed on the program know at women and was supported by Robb, advertising manager for Sears in Burlington. how the program works. a s s 'special seasonal promotions. It s s s was successful, but was dropped Roebuck dominant in the public mind. the show without being obnoxious. when the featured disc jockey left To promote three essential Sears Participants got an extra bang out " HE program has consistently town. Roebuck slogans: of the recording. Many people maintained the highest rating * * 1- "Where you can find every- went on the program just to hear of any station in the area at that thing for yourself, your home their voices on the recorder. period though at the time it went THE local manager has a lot of and your car." An inexpensive key was on the air this period had a medi- "Burlington's Most Complete ring autonomy in the Sears organiza- 2- adopted as a program souvenir and ocre rating. tion. The Burlington manager is Department Store." 3 -"You certainly save when you this "Key Keg" is a familiar trophy "Special groups of people from essentially a free agent, though in Burlington. A special sign pro- Montreal came 100 miles to Bur- national advertising pol- shop at Sears." guided by To promote certain Sears services: moting the noon program was lington this summer just to see and icies. He selects media with the 1 -Sears Easy Credit Plan. be on the program. help the staff. The advertising placed in front of the store. of 2 -Sears Credit Coupon Plan. "This manager operates on a budget, This is done by direct use on In brief, everything was going program is known and information from the program of Sears Credit well and the program'was extended talked about not as the Man- on -the- getting division -on- heads. Operating on a commission Coupons as prizes. to five times a week. Street program but Sears' Man the- and we override and bonus, division heads 3 -Sears Catalog Dept. Street program, are 4 -Sears promotions. Store opera- Through this period Sears ex- fight for their share of advertising convinced that it is a rare person tion on 13 -month calendar with perimented wit h merchandising, in the WCAX listening area that and keep in close touch with media promotion for each month. but half -heartedly. WCAX kept doesn't know the program. programs. These are featured on the pro- stirring up the idea of advertising gram when appropriate. "And finally we know we have The Sears management in Bur- leading merchandise on the air and 5-Sears friendly service. program acceptance and sponsor lington had long been sold on radio provided information on how to do as an institutional medium and To promote Sears brand names. All identification because we have By it. Finally some surprising results goodwill builder, promoting public major lines have brand names. checked the program within a year. using these as warm -up questions or on merchandising tests induced the acceptance, brand names and pro- The Burlington Sears, Roebuck by bringing them into the program store to change its policy and mer- motions. It had not been sold on frequently one of the most powerful management felt that it would help the medium's active merchandising effects of radio is utilized. chandising was added as a major value in competition with newspa- To create store traffic: objective of the broadcast series. (Continued on page 85) pers. 1 -By drawing people to the en- trance of Sears, Roebuck where * s * Anxious to have a program the the program is held. public would identify as "Sears' 2 -By having the winners come program," the store and WCAX into the store to use their credit finally came up with the idea of a coupons. man -on- the -street quiz program in 3-By telling people of Sears pro- front of the store. It was decided motions. 'to try it three days a week, with The program caught on quickly. the disc jockey show on alternate Its objectives broadened as Sears days, retaining the noon time be- advertising staff, other employes, cause it would reach a general fam- and WCAX came through with ily audience. ideas. Here are the initial objectives, The Radio Dept. manager, who was promoting wire recorders, sug- mostly institutional: gested the broadcast be transcribed To create goodwill toward Sears by with participants invited in to hear giving the public an interesting pro- voices the gram of people who are their neigh- their after program. bors, by giving the public a chance to This was another traffic- getting be on the radio and a chance to win device and provided a chance to something. promote the radio, wire- recorder To promote and keep the name Sears brand name four or five times on

a * s

FEB. 1, 1950, found Ted Chandler of WCAX handling the street stint before a group of interested shoppers. In background is Burt Dean, WCAX engineer. BROADCASTING Telecasti ng to Sept. RICHARDS PROBE MAY RECESS De1oy SeP^ POSSIBILITY that FCC's hearing ance with Mr. Richards' wishes. formerly newscaster of KMPC un- prohibit transcriptions as records. on news policies of G. A. (Dick) He accused Mr. Richards of der the name of Bob Adams, de- A shorthand report was ordered Richards will be recessed this week- sometimes "altering" news items. clared he received definite instruc- taken. end until next September was re- Other former KMPC newscast- tions every day from Mr. Richards Mr. Ford objected, contending ported last Friday in Los Angeles, ers testified in support of Mr. Rob- as to what should go on the sta- that a voice inflection could not where the controversial proceeding erts' earlier assertions that Mr. tion's news broadcasts. possibly become part of a written flared through its second week. Richards gave definite instructions Testifying as an FCC witness, record. This prompted Defense The recess would permit Exam- to emphasize unfavorable news he said: "There was no news edi- Counsel Fulton to move that all of iner J. Fred Johnson Jr., conduct- concerning Jews, Negroes, the tor at KMPC. The news editor Mr. Roberts' direct testimony re- ing the hearing into charges that Roosevelt family, Henry Wallace, was Mr. Richards all the way garding his orders for "voice inflec- the owner of KMPC Los Angeles, and the Democratic party, and to through." tions" be stricken. WGAR Cleveland and WJR Detroit insert editorial opinions into news- When Mr. Ford asked why he Mr. Roberts previously had tes- ordered news slanted, to return to casts. followed Mr. Richards' instruc- tified that Mr. Richards ordered Washington to assume his new ad- Jack Gardner, now chief an- tions, the witness said: him to prepare the broadcast July ministrative duties as FCC's chief nouncer of KLAC Hollywood, said "After all, Mr. Richards is the 24, 1947, involving the financing of hearing examiner on April 3. he "ignored" a directive which he licensee of KMPC. It was his re- the huge $20 million wooden plane Night sessions formerly had been said was placed on the KMPC bul- sponsibility, not mine. I just being built under a war contract planned to expedite the proceeding. letin board ordering that Henry worked there. It was a question of by Howard Hughes. The KMPC Use of information in a sup- Wallace be referred to as "the pig obeying or quitting or being fired." news staff, Mr. Roberts stated, had posedly confidential affidavit to FCC boy." As to his leaving KMPC, Mr. been given instructions never to on a broadcast of Mrs. Eleanor Larry Thor, now CBS Holly- Horn said, "It was really quite sim- give Mr. Hughes favorable men- Roosevelt and her daughter, Anna wood announcer -newscaster, testi- ple. I felt I couldn't go along with tion on the air. Roosevelt Boettiger, was brought fied that when he was with KMPC the news policy any longer." Object of this broadcast, accord- out by Hugh Fulton, counsel for Mr. Richards "gave me instructions Pronunciation Cited ing to Mr. Roberts, was to raise Mr. Richards, in cross -examination on news on weekends," when he was Pronunciation question in listeners' minds about of the word Mr. Hughes and to link his of former KMPC Newsman Robert the only one on duty. He said he "blonde" and assertion of his be- name Horn on Thursday. asked that a buffer be set up be- with that of Elliott Roosevelt and . lief that the public can be in- his wife. Mr. Horn had testified earlier tween himself and Mr. Richards on fluenced subconsciously by news that when Mrs. Roosevelt was in- weekends. broadcasts, highlighted testimony Script Recalled volved in an automobile accident Tom Latimer Jr., now KLAC and of Mr. Roberts under cross- exami- Responding to previous ques- Mr. Richards suggested it be in- KLAC -TV announcer, testified he nation Monday. tions, Mr. Roberts said he had a sinuated on KMPC newscasts that "never received official instructions The former KMPC director of clear recollection that the Hughes she was intoxicated at the time. (on news policy) from the front public affairs testified he had been script, when taken line by line, ap- Affidavits Sought office" while he was at KMPC, but ordered to pronounce "blonde" op- peared to be "pretty accurate." Mr. Fulton had requested FCC said Mr. Richards instructed him probriously in connection with "Don't you agree," asked Mr. to produce original affidavits filed to insert items from the Examiner Elliott Roosevelt's wife (actress Fulton, "that Mr. Richards, with by Mr. Horn. Mr. Horn had refused into newscasts and to delete por- Faye Emerson) in a broadcast. his background, and as owner of a to reveal their content on the tions of stories. He said he remem- Mr. Fulton demanded a tran- radio station, has as much right to ground that FCC promised they bered reading an Examiner edi- scription of the broadcast, made select the news as do you with your would be held as confidential. Then torial as straight news. by Mr. Roberts, be introduced into background and experience ?" Mr. Fulton produced the Roosevelt Mr. Horn, now disc in. c. of the records. This was refused on "Yes," replied Mr. Roberts, "if broadcast script for March 9, 1949, WIP and WPEN Philadelphia, and the ground that FCC regulations (Continued on page 54) which contained a reference to Mr. Horn's affidavit and the purported suggestion that intoxication be in- sinuated. "There seems to have been a leak FIGross Income, Net Loss Increases somewhere," Mr. Horn observed. Examiner Johnson accordingly BC ordered Frederick W. Ford, FCC's A NET loss of $519,085 for 1949 its New York headquarters April Robert E. Kintner, who was ele- chief counsel, to turn Mr. Horn's was reported last week by ABC in 11 at 2 p.m. vated from the executive vice presi- "confidential" affidavits over to a financial statement for the year The principal business at the dency to the presidency last year, Richards counsel for use in cross - ending last Dec. 31. meeting will be the election of di- was paid the same salary in 1949 examination. In 1948 the company earned net rectors. The re- election of all 10 as in 1948 -$49,999.92. Earlier Mr. Fulton had succeeded income of $468,676. members of the board was pro- The salary of Charles C. Barry, in getting permission to have Wil- The loss of $519,085 was re- posed. vice president in charge of pro- liam Kenneally, another former corded after the recovery of $327,- In a proxy statement, the net- grams, was officially reported for KMPC newscaster, read and iden- 000 in federal income taxes under work disclosed that the stock in- the first time. In 1949 Mr. Barry tify more than 200 newscast scripts carry -back provisions of the Inter- terest of Edward J. Noble, chair- was paid $36,666.56, an increase of to ascertain whether he had broad- nal Revenue Code. man of the board and majority $7,916.60 over his remuneration for cast them. Gross income for the year was stockholder of the company, was 1948. On direct examination by FCC 1949 up. In ABC grossed $40,- unchanged in 1949. C. Nicholas vice counsel, Mr. Kenneally had Priaulx, presi-, testi- 267,488 as compared with $37,110,- dent and treasurer, received fied that orders regarding news 726. Noble Holdings Intact $27,- 499.92 in 1949 compared slanting were passed on to him, with $26,- But costs, depreciation and amor- Mr. Noble owns 901,667 shares 249.88 in 1948. assertedly from Mr. Richards. Now tization were up too. In 1949 ABC or 53.38% of the outstanding stock. news editor of KFMV Hollywood, operating and administrative ex- Additionally In a statement included in the 26,000 shares are financial he said Mr. Richards once told him penses, commissions to advertising owned by an unidentified member report, Mr. Noble said: to use a story because "the man's agencies, depreciation and amor- of his family "Television operations continue to and another 38,000 require name is Jewish; all Jews are Com- tization were $40,903,623. The fig- shares owned by the Edward John heavy expenditures," Mr. Noble said, "and yet the cost of opera- munists." ure was $36,240,640 in 1948. Noble Foundation, of which he is tions Mr. Kenneally said he didn't continues to run ahead of income. Interest payments on the com- trustee. Mr. Noble, therefore, owns But the spread between costs and in- use the story since it wasn't "im- pany's long -term indebtedness in or controls 57.179% of the total of come is rapidly declining. Advertising portant." 1949 were $224,404, compared with 1,689,017 shares of ABC common appropriations for television are in-

He said he had . received various $161,056 in 1948. stock outstanding. creasing as more and more receivers 4 instructions from Clete Roberts, The company's long -term debt Salaries of top officers of ABC are installed. then KMPC director of public totaled $6,441,592 at the end of also were announced in the proxy "When the freeze upon the construc- affairs, and George Lewin, then 1949. statement. tion of new stations is lifted, we an- news editor, saying it was his un- Coincidentally with the release Mark Woods, who ticipate that the growth of television last year be- advertising derstanding that certain persons of its financial statement, the corn - came vice chairman of the board, will be further accelerated were to be ignored, some crucified, pany announced its annual by reason of the extension of television stock- was paid $75,000 in 1949 -the same service to many important and some well, - market treated in accord holders' meeting would be held at as in 1948. areas which now lack it." Page 24 March 27, 1950 BROADCASTING Telecasting Set for NAB Management Meet TO AIR BAM PLANS PLANS to set up Broadcast Audi- mark, with hundreds of broadcast director -at- large, is expected to take plans. Networks now participate ence Measurement Inc. (BAM) as station operators interested in tele- part. as associate rather than active successor to Broadcast Measure- vision's growth and its problems. Reservations for hotel space at members of NAB. ment Bureau (BMB) will be sub - This TV agenda is not yet com- the Stevens Hotel were coming in Programs for two satellite meet- pleted. normal rate last week, was mitted to the NAB Management Definitely scheduled thus at it ings are about complete. The sec- far are Eugene S. Thomas, WOIC indicated. Plans of the networks ond annual Independent's Day will 17 -19. Conference at Chicago April (TV) Washington, recently re- for convention participation are be held Sunday, April 16. The FM Dicsussion of the projected new elected as one of the two NAB di- not complete. CBS does not plan to meeting will be held the following industrywide corporation will take rectors - at - large for television; send its top-flight executives, the morning, prior to the formal open- place during the Tuesday morning Dave Garroway, m. c. of the NBC - network told BROADCASTING, but ing of the Management Conference business meeting. By that time TV program Garroway at Large, will be represented by station re- at luncheon. RAM's tripartite organizers - and the Kukla, Fran and '011ie lations officials. ABC will be there NAB, Assn. of National Adver- cast. Robert D. Swezey, WDSU- as usual but MBS and NBC have Fndepetfdent's Meet tisers and American Assn. of Ad- TV New Orleans, NAB's other TV not reached any decision on their The independent meeting will be vertising Agencies -are expected to in charge of Lee W. Jacobs, KBKR have the project in shape for in- Baker, Ore., chairman of the Un- dustry discussion. affiliated Stations Committee. Ted As planned at the weekend, the Cott, WNEW New York, former BAM details will be presented to committee chairman, is program oroadcasters by Kenneth H. Baker, consultant for the all -day meeting. BMB acting president and NAB Morning speakers include Dr. research director on leave; Lowry Sydney Roslow, president of The H. Crites, media director of Gen- Pulse Inc., speaking on the out-of- eral Mills, representing ANA, and home audience, followed by discus- Linnea J. Nelson, chief timebuyer sion of selling this audience. Mail of J. Walter Thompson Co., repre- order business will be taken up by senting AAAA. Cecil Hoge, of Huber -Hoge Inc., Already the NAB board has ap- New York agency, and Ralph Weil, proved the BAM idea, which is WOV New York. based on $1 million capitalization, NAB president Justin Miller will with assets of BMB absorbed. In- preside at the independent's lunch- corporators would include nine eon, with Edgar Kobak, business broadcasters and six agency and consultant and former MBS presi- advertiser representatives. BAM dent, speaking on "Challenge Is board representation would be Spelled O- P- P- O- R- T- U- N- I-T -Y." based on a similar ratio [BROAD- Mr. Kobak is a NAB board mem- CASTING, March 20]. ber -elect for small stations. The afternoon agenda includes, Voting Formula Drawn for BROADCASTING by Sid Hix in addition to features previously NAB headquarters officials were "He says he heard we are looking for a field director!" (Continued on page 53) working late last week on a formula to cover delegate voting during the Tuesday morning business session at Chicago. This formula Bill Would Cut Operating Funds would apply to any motions sub- FCC BUDGET mitted during the business session and to the resolutions. It would be FCC'S EFFECTIVE operating ted for a supplemental appropria- commended is not to apply in any designed to avoid any confusion in budget for 1950 -51 would be cut an tion of $137,000 for the current respect to the proposed program actual voting and would be based estimated $227,000 below this year, to cover increased salaries for radio broadcasting." on certification forms by which year's under an omnibus appropri- and per diem allowances up to The committee warned, however, each member station could cast its the House June 30. that some savings could be made by ations bill reported to The appropriations committee vote. Voice "by printing a more modest Members of the Convention Reso- last week, even though its overall also expressed hope for an acceler- lutions Committee were appointed appropriation would be almost ation of FCC's work on the proces- pamphlet in connection with the last week. They include: Paul W. identical with this year's. sing of applications and on hear- Voice of America programs. The Morency, WTIC Hartford, chair- The bill would give FCC $6,600,- ings. To this end the bill restores present elaborate booklet contain- man; F. C. Sowell, WLAC Nash- 000- exactly the same as this year language permitting the agency to ing Voice of America personalities ville; G. Richard Shafto, WIS Co- -plus $25,000 for, employment of spend funds for such purposes and the like is unnecessary." lumbia, S. C.; Melvin Drake, outside consultants to help plan the "without regard to the apportion- An unexpected pat on the back WDGY Minneapolis; C. L. Thomas, staff reorganization program now ment of funds required by the act for Voice was given by the com- KXOK St. Louis; H. Quenton Cox, under way [BROADCASTING, March of Feb. 27, 1906." mittee. Although the House group KGW Portland, Ore.; Henry P. 13, 20]. The total is $287,000 below found "an unusually high amount Johnston, WSGN Birmingham; Lee President Truman's budget esti- Wide Scope for supervision, direction and plan- Little, KTUC Tucson, Ariz.; Camp- mates. The measure sent to the House ning, the committee recognizes WTAR Norfolk, Va. bell Arnoux, The "cut" represented in the bill lumped together all appropriations some necessity . . in an operation At the weekend there appeared stems from the fact that out of its for government operation. Under of this type ..." Reservedly, the that an em- to be considerable doubt .1950 -51 appropriation FCC would the bill, the State Dept. suffered a commtitee added, "a sizable de- session ploye- employer relations have to absorb salary and per diem deep cut in the requested budget for crease can be effected in this field would be held during the Manage- in its international information and without impairing productivity ..." As originally increases provided by Congress ment Conference. basis of 1,340 educational activities, which in- Also suffering a cut from the session would have 1949. On the present conceived, this would take cludes the Voice of America. A Budget Bureau estimate was the included several union officials jobs, these increases labor rela- about $227,000 of the total. The total of $34 million was recom- FTC which would receive $3,866,- prominent in broadcast mended by the committee, a paring 695. While this figure represents a C. Petrillo, number of jobs probably would tions, including James reduction of $358,305 from Presi- CIRCUIT, have to be reduced to about 1,260. of $2,645,000. AFM president [CLOSED overall figure comes dent Truman's request, it also March 20]. Whether FCC would utilize the However, the The final Management Confer- $25,000 appropriation for outside close to State's present sum alloted shows an increase of $216,695 more ence session will be held Wednes- consultants ,has not been deter- for the information program. More- than its 1950 authorization. Major in the money recom- day morning, April 19. It will deal mined. The appropriations com- over, the Voice broadcasting pro- increases only with television, as was the mittee suggested that it do so, dur- gram would suffer nothing by re- mended were for the hiring of per- case a year ago. NAB's TV mem- ing the agency's budget hearings. duced appropriation. According to sonnel for anti -monopoly legal case bership is now near the two -score Meanwhile a bill may be submit- the committee: "The reduction re- work, the committee said. BROADCASTING Telecasting March 27, 1950 Page 25 59 Sign Since NIELSEN'S CLIENTS Hooper Deal CONTRACTS for national NRI services have been received from 5: agencies, advertisers, stations, artists and program producers previoual, using Program Hooperatings, Arthur C. Nielsen, president of A. C. Niel- sen Co., reported Thursday. Mr. Nielsen emphasized that the contract! do not include those companies who were previously buying from both Nielsen and Hooper. the record of subscribers "provides "On a dollar basis, this includes eloquent proof of the high esteem 71% of the total, and this percent- with which NRI is regarded by the age is almost identical for each of radio industry." the principal types of customers," "It is already obvious that, when Mr. Nielsen said. "Agreements all of the 'ballots' have been have been signed by all but eight counted, substantially 100% of th* of the Hooper- subscribing agencies industry will be solidly behind this who handle one or more network service. To us, this means that programs." thorough research, soundly con - The head of NRI called the re- ducted, is appreciated by this in- sponse "prompt, enthusiastic, and dustry, just as the same quality of most gratifying." research has always been appreci- "Confidence in the future of net- ated by the other great industries work radio is clearly proved not served by our company." only by the steady stream of con- Mr. Nielsen disclosed that, for tracts but by the strong tendency the benefit of all NRI subscribers, to elect commitments covering two a special. Pocket Report has just years or more," he said. "Even been issued giving a concise record those companies who currently of Nielsen-Ratings for every spon- have no network programs on the sored network program during the air have been quick to recognize past 10 months. the importance of keeping close watch on radio and television trends by acquiring our services" NBC CHICAGO Mr. Nielsen also disclosed that (1) contracts have been signed by Realignment Made 12 organizations who are not currently sponsoring or handling any NBC Chicago's personnel shake- network radio programs; (2) Or- down over the past few weeks came ders for Pacific Nielsen -Ratings to its final stage last week with have come from many agencies announcement of complete realign- and advertisers, in addition to two ment in staffs of WMAQ, WMAQ- of the four networks; (3) Positive FM and WNBQ (TV), by I. E. assurances have been received from Showerman, vice many others that their orders for charge of the network's Chicago various NRI services are on the operations. way. John F. Whalley, former busi- No Alterations ness manager, becomes comptroller, responsible for accounting, finan- Mr. Nielsen noted that TV Net- cial, personnel, office services and work Hooper Ratings are not in- labor relations. William Ray, pres- cluded in the report because, aside ent chief of the news and special from the change to Nielsen owner- events staff, continues in that ca- Model Dairy, of Owensboro, ship, there have been no alterations Kentucky, hired "Cisco Kid" as pacity and also heads the press and in the form of service rendered, public affairs departments. Leon- a milk -products salesman. and hence no need for new contrac- ard Anderson, former personnel Against tough competition -in tual arrangements with customers. manager, was named manager of three months -their sales It is expected that this condition integrated services. will continue until next fall when showed a 300% increase! The new lineup, recommended by "Cisco Kid's" merchandising the Nielsen company expects to have Booz, Allen and Hamilton, effi- program pulled over 7,000 re- enough Audimeters available ciency experts, closely parallels to permit use of the electronic requests for Model Dairy in a few that of NBC M and O operations - corder technique in the production in Washington and New weeks' time! Dealers phoned of national network TV service. York. . demanding Model Dairy "These computations of radio milk! Youngsters crowded the subscribers," said Mr. Nielsen, "in- NBC Stops ABC Music company's office for "Cisco clude not only those who have con- Kid" giveaways. AN NBC station manager, SENSATIONAL PROMOTION tracted for Nielsen ratings (the Pocket Reports) but others who Charles E. Denny of WERC CAMPAIGN "Cisco Kid" can do a great have elected to buy the complete Erie, Pa., stopped the music . From buttons to guns selling ¡ob for your sponsor. form of NRI services. The on Bert Parks' ABC pro- -is breaking traffic records! Write, wire, or phone for de- latter group will be increased substanti- gram of the same name last tails. It's a TERRIFIC story! LOW PRICED! ally as our representatives have week. Called during the pro- 1/2-Hour Western Adventure time to contact the new subscribers gram Mr. Denny ' answered Program . . . Available: and explain the advantages of this the phone with: "This is 1.2.3 times per week. Tran- really going to stop the music. scribed for local and regional more comprehensive type of service, sponsorship. which has been used for years by In fact it may even kill you." about 60 of the leading agencies He explained that he was .....,. and advertisers and all four of the manager of an NBC station. `\ national 'networks. Due to the Mr. Parks carried on man- short time which has elapsed since fully and the NBC manager our acquisition of Hooper's network named the tune to win a NEWSl oMtiO/SON v,oD/NC(/NNAII services, the bulk of the recent or- 1.1010140 small prize. Name of the 6. ders has been received by mail." ON/0 jackpot tune eluded him. ...: The NRI president believes that Page 26 March 27, 1950 BROADCASTING Telecasting THIS WEEK,

"THE EARLY BIRDS"

O\ WFAA-820 DALLAS Radio's oldest breakfast -time show (7:15 -8:00 a.m., Monday through Saturday) has MORE LISTENERS than ever -is doing an unparalleled SELLING job for Earl Hayes Chevrolet Company (six quarter hours weekly), The Mennen Company, Mor- ton Foods, and Red Arrow Drugs (each three quarter hours weekly). Chap Stick and Chap - ans, Birds Eye Foods, Vitalis, Nob -Hill Coffee, Anacin Tablets, Republic National Bank, Gold Tip Gum, B & B Cafe, and General Electric Company use participating announcements. and WFAA B. Campbell, General Manager Martin FM 820 KC NBC 570 KC ABC And soon -WFAA -TV! WFAA now owns KBTV, plans to television in the T E X A S Q U A L I T Y N E T W O R K Dallas, and present tra- Rodio Service of the DALLAS MORNING NEWS ditional WFAA manner!

Represented Notionally by Edward Petry and Company

BROADCASTING Telecasting March 27, 1950 Page 27 'New Era' Hits Film FCC Actions 'LIGHTNING' STRUCK TWO new AM stations and two FM stations approved by ATTEMPT by a newspaper to paper advertising. This, we have mendatory to enthusiastic. On bal- FCC last week. Three exist- make the industry promotion film no intention of doing." ance, I think the film is helpful, but ing AM stations awarded im- "Lightning That Talks" backfire Harry C. Butcher, owner of KIST still not as good as those show - proved facilities. Five trans- against radio developed in Hopkins - Santa Barbara, Calif., declared that business ought to produce to ad- fers of ownership approved ville, Ky., when F. E. Lackey, presi- the All -Radio film met generally vertise itself. and three AM, one TV and two dent of WHOP Hopkinsville, favorable reaction at a local show- One local businessman said, FM permits were de- showed the promotion picture to a ing, "with some spontaneous laugh- "Radio today was promoted leted. For details of these by and local group. ter at various bits of humor. There mail, newspaper, phone call, per- other FCC actions see Less than a fortnight after the was somewhat more than perfunc- sonal speech and moving pictures, FCC Roundup on page 84 and March 6 Hopkinsville showing, de- tory applause when the picture was yet the picture itself says radio Actions of the FCC on page scribed as the first of its type, the finished. It is definitely too long. alone is enough -a self- contradic- 76 local Kentucky New Era ran a Luncheon clubs only have 30 min- tion. Granted radio is the ham, why large display ad captioned "Light- utes for speaker or film; this one deny the value of bread in making ning That Double Talks." runs 40 minutes. a sandwich ?" In its ad the newspaper said that "Of the 75 in attendance, 31 left Another viewer liked the case Victor M. Ratner, formerly of CBS written comment. Of these, there who was active in producing the histories and suggested the film were a half -dozen rather unfavor- explain and sell radio program- film, had joined R. H. Macy & Co., able criticisms, the remainder corn- "the world's largest store in dollar ming, describing the competitive volume." The ad quoted from a newspaper material as "juvenile." magazine interview in which Mr. Others criticized anti -newspaper Ratner is said to have declared he RADIO'S FUTURE material; called the music "too will re- examine Macy's media pol- Healthy Outlook- Gittinger loud "; "well done" but needed more icy. "In the comparatively short statistics; "too disjointed, get in time I have been at Macy's, I have WILLIAM C. GITTINGER, CBS glamor girls "; opening part of Ben- very vice president and assistant to the jamin Franklin flying kite etc. acquired a healthy respect for president, last week predicted a the kind of jobs newspapers do," "very impressive and dramatic "; healthy future "picture dragged in too many spots Mr. Ratner was quoted as saying, for radio, despite with examples cited of effective and illustrations were too vague "; growth o newspaper selling. the f "fails to project the sales thunder television. AMERICAN RADIO Newspaper Pitch of which the voice of broadcasting sales technique! In an address should be capable." interest Miss Fuji Egami (r), chief, The newspaper's copy winds up entitled "Radio Women's Division, Broadcasting Corp with a pitch for the power of the Is Here to Stay" of Japan, as Bette Doolittle, executive printed medium. before the Cleve- secretary, Assn. of Women Broad. Mr. Lackey wrote Mr. Ratner land (Ohio) Ad- casters, shows her the BAB brochure, he had been vertising Club, that informed by Mau- MARS ACCOUNT "Radio's Feminine Touch." Mis: rice B. Mitchell, director of Broad- Mr. Gittinger Egami is studying basic concepts of cast Advertising Bureau, that the said that "televi- Names Burnett Agency democracy and will report on hey picture "was to be a positive selling Mr. Glttinger sion doesn't need U. S. tour to Gen. Douglas MARS INC., Chicago candy manu- MacArthur. argument for radio and not a to hurt any other * + s competitive type picture." On the medium . . . that the American facturing firm, last week named basis of the statement by Mr. Mit- people are ready and big enough in Leo Burnett Agency, same city, to chell, we scheduled the showing numbers to swallow up another big handle its million -dollar -plus ad- AWB MEETING and invited the publishers of the entertainment a n d advertising vertising account effective April 1. newspaper to attend. Fortunately, medium without harming or dis- Grant Advertising, also Chicago, In Cleveland June 1 -í they did not come, since the por- carding the existing ones." has serviced the account since 1938. SEVENTH annual of tion of the picture in which Mr. CBS in 1949 Ralph. Ellis, who has been execu- convention Citing the fact that NAB's Assn. of Women Mitchell attacked the selling job of again increased its radio billings tive on the Mars account at Grant Broadcast- ers 1 newspapers, and made comparisons over the year before, Mr. Gittinger for the past five and one -half years, will be held June -3 at the Hotel Cleveland, in of results, would serve only to have said that radio will continue to moves to Burnett today (Monday) Cleveland, ac- embarrassed them before a large grow and that "it is going to take in a similar capacity. For three cording to Bette Doolittle, AWB gathering of our common advertis- an awfully long time to cut down years during the war he was ad- executive secretary, and Eleanor ers. radio's tremendous size." ministrative officer in the midwest Hanson, WHK Cleveland, convention chairman. AWB's Standing "Since the showing of the film, In regard to advertising, Mr. for the Office of Defense Transpor- the publishers tation. Mr. Ellis was assistant Committee will meet June 4, day of the paper have Gittinger said : ' "Television will taken the attitude that the radio merchandise manager of Dennison after the convention closes. bring new advertisers into the theme station has started a campaign to field -advertisers who never used Mfg. Co. (paper products), Fram- Convention this year will low -rate the effectiveness of news- radio." ingham, Mass., for six years before be built around the brochure "Ra- the war. dio's Feminine Touch," prepared by NAB's Media Plans Discussed Broadcast Advertising Bu- reau. The elaborate 32 -page sales Although media plans have not BLADES BY THE manual for women's programs will RAZOR MILLIONS been discussed in detail, and prob- be supported by a companion direc- ably will not be set for several tory listing women broadcasters' weeks, it is expected Mars will use programs. See This Issue both radio and television. It entered Centerspread E TV for the first time last Septem- BAB Brochure ber with sponsorship of a segment The BAB brochure was prepared of Howdy Doody on NBC -TV. with cooperation of Lee Hart, on Strong in radio in the past, Mars leave as BAB assistant director, ON THE AIR EVERYWHERE 24 HOURS A DAY has sponsored Dr. I. Q., Dr. I. Q. and Miss Doolittle. The conven- Jr., and Curtain Time. The last tion program will utilize the BAB e[ e!/Uigvr,_ show is being dropped on NBC -AM material to show how women's pro- the end of this month. grams eon. -be sold and merchan- V. H. Gies, Mars advertising and dized. WCKY sales director, in making the official Anticipated attendance at the announcement, said the account was convention will be around 400, ac- CINCINNATI resigned by Grant "several months cording to Miss Doolittle. Th WATTS ago" but announcement was de- agenda, along with speakers and 50,000 OF SELLING POWER layed until the firm appointed a new panel discussions, are being drawn agent. Several Chicago firms made up and will be announced in the presentations to Mars. near future. Page 28 March 27, 1950 BROADCASTING Telecasting SUBSCRIBING STATIONS REPORT NEW PROGRAM LUCKY SOCIAL SECURITY NUMBS R S Se«4au«a S«cce44 f"

NEW STATION PROMOTION SWEEPS READ THESE AMAZING SALES COUNTRY IN TWO SHORT WEEKS. RESULTS BY HAPPY STATIONS! READ ALL ABOUT IT! 1. "93 new accounts approved and signed up From San Diego to Rutland ... from Ann Arbor to Dallas! in a week with this show." -WKAX, Birming- By phone ... by wire ... requests are pouring in for the new ham, Ala. "Lucky Social Security Numbers" exclusive contracts. In two weeks the idea has caught on fire all over the place. But this 2. "One sponsor reports he sold 3 cars in two story is not concerned with telling of how many stations bought days ... 2 new Mercuries and a used car. the idea ... Averaging 5 good prospects a day. " -WBBB, Burlington, N. C. BUT IN THE INSTANTANEOUS RESULTS THE PROGRAM 3. "Sold out 10 new programs a day across the IDEA HAS BROUGHT TO SUBSCRIBING STATIONS! board on this idea by the time "LUCKY In the box over at the right we've taken a few case histories at SOCIAL SECURITY NUMBERS' show hit random. Read them carefully. Can you use that kind of selling the air. " -WIKY, Evansville, Indiana. tool? Does your Hooper need a boost up? Have you got time you haven't been able to sell? Check the stations that are already 4. "Most sensational thing in St. Louis radio . since Man from Mars incident " -KSTL, using the plan. If your area is open ... right this second send your wire reserving the franchise for your station. Graduated St. Louis, Mo. cost makes it easy to introduce into your market at nominal 5. "Tripled our weekday Hooper. Quadrupled expense. for Sundays. " -WBMD, Baltimore, Md. HOW IT WORKS 6. "Life is wonderful! We had our first winner today. The excitement made everyone feel a day, for five We furnish you with ten numbers one each grand! " -WRIB, Providence, R. I. minute newscast (or any other schedule that fits your needs). Whenever the number read out over the air matches the Social 7. "Had a winner on our first day, first number! Security Number of the listener WE SEND YOU a $100 cash Wonderful publicity. " -KFGO, Fargo, N. D. prize to pay the lucky listener. 8. "Sold out before we went on the air."- for contracts WKMH, Dearborn, Mich. 9. "30 programs per week sold in two weeks." WIRE: AZRAEL ADVERTISING AGENCY -W/CC, Bridgeport, Conn. 1000 NORTH CHARLES STREET BALTIMORE 1, MD.

Stations already using program as of March 20th 2 P. M. and they're coming in hourly: WAEB- Allentown, Pennsylvania KFMJ -Tulsa, Oklahoma WPDO- Jacksonville, Florida KVOC -Casper, Wyoming WBMD -Baltimore, Maryland WIKY -Evansville, Indiana MIN-Racine, Wisconsin KTOP- Topeka, Kansas WHRV WKAX -Birmingham, Alabama WBBB -Burlington, N. C. WERC -Erie, Pennsylvania -Ann Arbor, Michigan WTOB -Winston- Salem, N. C. KSON -San Diego, California WICC- Bridgeport, Connecticut WIBB- Macon, Georgia Ohio WVCG -Coral Gables, Florida WGBG -Greensboro, North Carolina WSRS- Cleveland, WIBG -Philadelphia, Pennsylvania WCUM -Cumberland, Maryland WING-Dayton, Ohio WMFT -Florence, Alabama KFGO- Fargo, North Dakota WJOB- Hammond, Indiana WMRC -Greenville, South Carolina WDEF- Chattanooga, Tennessee North WRIB- Providence, Rhode Island WVOT -Wilson, Carolina WWBZ -Vineland, New Jersey KAUS- Austin, Minnesota WLEE- Richmond, Virginia WKMH- Dearborn, Michigan WDXI -Jackson, Tennessee KSMN -Mason City, Iowa KSTL -St. Louis, Missouri WLEA -Hornell, New York WILM -Wilmington, Delaware WWOD -Lynchburg, Virginia W W SO- Springfield, Ohio WQXI- Atlanta, Georgia WTNJ- Trenton, New Jersey WTOM -Bloomington, Indiana If you see anybody you know on the list-call him up and ask him all about it.

BROADCASTING Telecasting March 27, 1950 Page 29 16th Annual Session CAB MEET Opens Today ROYAL Commission on Broadcasting, increased Canadian advertising agency commissions, standard rate book policy, television and selling are topics which constitute highlights of the 16th annual meeting of the Canadian Assn. of Broadcasters being held this week (March 27-30) at the General Brock Hotel, Niagara * Falls, Ont. the Royal Commission at Ottawa The only morning session sched- in mid -April. and includes uled is for today re- Tuesday, the annual meeting of ports by CAB Board Chairman the Bureau of Broadcast Measure- William Guild, CJOC Lethbridge, ment will be held under BBM Alta.; election of directors for Presi- dent L. E. Phenner, followed by 1950 -51; reports by T. J. Allard, a CUTTING of cake, miniature of New York office building where new offices luncheon address by Don Henshaw, of Philip Morris are located, is attended by (I to r): Niles Trammell, NBC CAB general manager, and Pat account executive of MacLaren board chmn.; O. Parker McComas, pres., Philip Morris; William S. Paley, Freeman, CAB sales director, and Adv. Agency, Toronto. Other busi- CBS board churn.; Frank White, MBS pres., and Robert Kintner, ABC pres. a special meeting to amend the ness will include a discussion on CAB charter. an advertising agency request for GENE TIBBETT, gen. mgr., WLOX REX ALLEN (I), new CBS star, re- Today's afternoon business is increased Biloxi, Miss., is crowned king of one ceives a warm welcome as he arrives commissions and resolu- devoted to items of internal busi- tions regarding selling and rate of the carnival balls during Mardi in Denver for a personal appearance ness, date and place of 1961 annual Biloxi. is policies. The annual CAB dinner Gras season in With him tour of the city. Greeting him are discussion on standard his queen, Mrs. Pentecost, civic lead- Ken White (center), Denver Post ra- meeting, will be addressed by Dr. Robert book policy, and dis- er and manager of Beauvoir, dio editor, and Hugh B. Terry, rate report Stanforth, North American con- Jefferson Davis Shrine. KLZ Denver v. p. -gen. mgr. cussion on Royal Commission on sultant for UNESCO. Broadcasting and the presentation to be made at the final sitting of Wednesday business will include a television forum with Sam Cuff, TV consultant, New York, as speaker, and Malcolm Neill, CFNB Fredericton, N. B., as chairman. CBS BASEBALL There will be a question period and Mull Sat. Time for Dodgers general discussion on ideas submitted by CAB stations, under the CBS LAST WEEK was sounding chairmanship of Ken Soble, CHML out its affiliates with a view to Hamilton, Ont. clearing time for Saturday coverage of Brooklyn National League International Panel baseball broadcasts this season. A panel discussion, "Information, John Derr, associate news direc- Please," follows under the chair- tor, told BROADCASTING "if we can manship of Vic George, CFCF obtain satisfactory clearance from Montreal, with an international OPENING broadcast of Breakfast at AMERICAN Legion citation for out- panel of experts, including: the Claridge on KSTL St. Louis brings standing production of notable Amer- our stations," the network may en- an W. D. Byles, Young & Rubicam. congratulations of William E. Ware icanism programs is presented to ter agreement with the Brook- Toronto; Carleton Harte. Procter & (center), KSTL president and general WJR Detroit by Ralph Rowland (r), lyn baseball club for Dodger home Gamble, Toronto; Wilf Dipple, Radio manager, to Ernie Simons (I), general commander of Alger Legion Post, games this coming season. Representatives, Montreal; Ruth Jones, Benton & Bowles, New York; Joe manager of Hotel Claridge. Bob Detroit. The citation is accepted Though not actively engaged in Weed. Weed & Co., New York; Bob Rector (r) is m. c. of hour -long am- for the station by William Siebert, trying to sell the series of games, Campbell, J. Walter Thompson Co., gram aired Monday through Toronto, and Guy F. Herbert. All- WJR director and secretary- CBS has had discus- Canada Radio Friday. treasurer. "exploratory" Facilities, Toronto. sions with both the Dodger man- Thursday, the NAB film, "Light- agement and General Foods (Post ning That Talks," will be shown for Cereal Div.), Mr. Derr said. Other a Canadian preview, followed in the advertisers likewise have expressed afternoon by a talk by Maurice interest in the broadcasts since the Mitchell, director of NAB's Broad -. formal discussions began early last cast Advertising Bureau. month, he added. Also planned for the meet is a General Foods Buys trip to inspect WBEN -TV Buffalo General Foods will alternate with RCA -Victor as host. A number sponsorship on WMGM New York of equipment firms also will have of all Brooklyn games with F &M exhibits. Schaefer Brewing Co. this season. "Red" Barber, Connie Desmond and Vince Scully are set to handle AGENCY announcing chores. CHOOSING Book Advises Advertisers Any deal by CBS probably would JACK STERLING (I), WCBS New IT's time out to sample the product York star, wheel revolve around General Foods as SO YOU'RE GOING TO CHOOSE AN at of old whaling as George U. Donlop (I), vice presi- ADVERTISING AGENCY. By James ship at Mystic, Conn., the advertiser, Mr. Derr said, with Marine Mu- dent in Thomas Chirurg. New York: Funk & seum, gets helping hand from Duncan charge of sales for Luden's Mr. Barber or Mr. Desmond giving Wagnalls Co. 107 pp. $3. Inc., Henderson (c), of Durham -Enders pays a visit backstage at CBS' play -by -play. Mr. Barber also is IN this volume, one of the Printers' Razor Corp., sponsor of Sterling show, Sing It Again program. With Mr. CBS sports director. If he handles Ink Business Bookshelf Donlop series, and Thomas Hawley, WCBS acct. is Dan Seymour, m. c. of the the CBS chores, Mr. Desmond James T. Chirurg, owner of his exec. Looking show. on are Duncan Hen - The Luden organization has would take over for WMGM, Mr. own advertising agency since 1933, derson Jr. and L. Bigby, of been one of the program's Derr speculated. gives museum. Coverage would potential agency clients defi- sponsors. include 18 or 20 games, he added. nite yardsticks, not only for judg- Liberty Broadcasting System al- ing agency operations in general, ready has contracted for a portion but also for determining different of Dodgers' games as part of its types of agencies (small, large,, National and American League general, specialized). baseball coverage. MBS also will He also evaluates work within carry American and some National specific departments (research, League contests [BROADCASTING, copy, art, media, production) and Feb. 27]. Meanwhile, WMGM presents questionnaires to help the added 14 exhibition games to its client get exactly the information regular Dodger baseball slate. Sta- needed, and to pin down claims an tion began broadcasts March 12. agency may make. BROADCASTING Telecasting ..Bound for town

and Bound to BUY ov

e SELL YOUR PROSPECTS IN TRANSIT-- - e TRANSIT RADIO IS AVAILABLE WHEN THEY ARE ABLE AND READY TO IN ALL THESE MARKETS e BUY -- -CLOSE TO POINT OF PURCHASE! (and coming soon in scores of others): e Allentown, Pa. WFMZ THE remarkable sales increases National Advertisers are Baltimore, Md. WMAR -FM getting from Transit Radio* are the result of several sound, Bradbury Heights, Md. WBUZ basic advertising advantages: (and suburbs of Washington, D.C.) 1. prospects Cincinnati, Ohio WCTS Your are actually in transit -on their way to buy! (and Covington, Ky.) 2. Listeners can act within minutes of hearing your commercial. Des Moines, la. KCBC -FM 3. You get a counted, selective audience, of known dimensions Evansville, Ind. WMLL and characteristics, at an attractively low rate. Flint, Mich. WAJL -FM 4. Transit Radio is completely flexible; can exactly fit the cam- Houston, Tex. KPRC -FM paign precisely to your needs. Huntington, W. Va. WPLH -FM Jacksonville, Fla. WJHP IN HOUSTON, for example, Transit Radio not only delivers the Kansas City, Mo. KCMO -FM 420,000 Houstonians who ride Houston Transit Co. buscs every Omaha, Neb. KBON -FM day, but includes all the passengers of all the "Shopper Special" Pittsburgh, Pa. WKJF buses serving the busy downtown retail business section. Every St. Louis, Mo. KXOK -FM Tacoma, Wash. KTNT product has distribution there! Most products, too, have distribu- Topeka, Kans. WIBW -FM tion in the thousands of neighborhood drug, food and other stores Washington, D.C. WWDC -FM - handy to every transit stop. So, coming or going, bound for Wilkes- Barre, Pa. WIZZ town or homeward bound, your Transit Radio commercial reaches Worcester, Mass. WGTR -FM a guaranteed, receptive audience, in a mood to buy, in position to buy now!

*Want documented, sales- audited proof? Then phone or write to: TRANSIT RADIO, Inc., National Representatives

NEW YORK 17, N. Y. CHICAGO 1, ILL. CINCINNATI, OHIO 250 Park Avenue 35 E. Wacker Dr. Union Trust Building Mu. H. 8 -3780 Fin. 6 -4281 Dunbar 7775

e KPRC -FM - HOUSTON, TEXAS, Affiliated with The Houstor. Post, transit radio NBC and TON. Jack Harris, Gen. Mgr. Robert J. Meade, Station Mgr. HOUSTON SALES: DALLAS SALES: e HOUSTON Lamar Hotel 1714 M & W Tower Bldg. FA -7101 Re. 5663 ,,441,70.2..44.:..,,,.4"14.a,aa .BROADCASTING Telecasting March 27, 1950 Page 31 Limn Eta nwedoma_i

BentontlUlrges WORLD-WIDE RADIO IMMEDIATE action to set up a world -wide radio network capable of "laying a signal into every receiver in the world" despite Russian jamming efforts was advocated Wednesday by Sen. William Benton (D -Conn. ). Sen. Benton's proposal -urging a U. S. radio unit that could thus aiding the State Dept. in its broadcast "on longwave, shortwave, efforts to pierce the iron curtain by or medium wave" -was embraced broadcasting from Germany. in his sweeping "Marshall Plan of Co- sponsors of the Benton reso- r American Ideas" presented to the lution are Sens. Paul H. Douglas CONTRACT for Spotlight on Sports WITH a handshake, Ken Church (I), Senate. It was the first major (D- III.), Ralph E. Flanders (R- on WJBC Bloomington, III., featuring gen. mgr., WIBC Indianapolis, Ind., Senate speech by the former As- Vt.), J. William Fulbright (D- Sportscaster Gus Grebe (2d r), is set and Hassil Schenck, pres., Indiana sistant Secretary of State in charge Ark.), Frank P. Graham (D- N.C.), by (I to r) John Burrell, district mgr., Farm Bureau, mark bureau's renewal Robert C. Hendrickson (R- N.J.), Phillips 66 Petroleum Co.; Ronnie for seventh year of sponsorship of the Voice of America and other of foreign information services. Herbert H. Lehman (D- N.Y.), Lung, division mgr., C. W. Frey & WIBC news. Looking on are Glenn Brien Sons Inc., Phillips distributor, spon- Sample (I), McMahon (D- Conn.), Wayne bureau information dir.; Pleading for an expansion of Morse sor; Mr. Grebe, and Paul Collin, Gordon Graham, WiBC news- Dept.'s (R- Ore.), Karl E. Mundt the State International In- (R- WJBC acct. exec. man sponsored by bureo'. formation and Educational pro- S.D.), Margaret Chase Smith (R -Me.), John J. Sparkman (D- gram, Sen. Benton declared, "We Ala.) w Ant are in the crucial moments of a and Charles W. Tobey (R- struggle for the minds and loyalties N. H.). of mankind." As America's answer to this struggle, he outlined a six - WVET TRANSFER point program that would tell the U. S. story "in a full -throated FCC Approval Sought voice instead of a whisper." TRANSFER of control of WVET The Senator, appointed to fill Rochester from 20 of its 38 war a Connecticut vacancy in the upper veteran -owners to the Security chamber of Congress last December, Trust Co. of Rochester, which has pointed to broadcasting as a loaned the station $111,000, is "unique medium" for reaching the sought in an application filed with minds of foreign peoples. Unlike FCC last week. publications or the movies, Sen. Benton said, radio can reach Upon repayment of the loan. remote FCC SPONSORSHIP of dramatic series CONTRACT giving KVER Albu- and rural areas as easily as metro - was told, application may be Escape on CBS eastern network by qzerque, N. M., exclusive rights to nolitan centers. Radio does not filed for return of control to the Richfield Oil Co. of New York, is air baseball games of Albuquerque depend on literacy, nor affected by present licensee firm, Veterans arranged by (1 to r) John J. Karol, Dukes is by L. McCullough set N. of paper or film he Broadcasting Co. But in deference CBS sales mgr.; Ben W. Pollack, ad- (seated), partner, Broadway Lumber shortage stock, said. to FCC regulations it was made vertising -sales promotion dir., Rich- Co., sponsor. With him are William clear this would be a separate field, and L. B. Van Doren, v. p.- T. Kemp (I), KVER pres., and But, he said, "shortwave broad- transaction to acct. exec., Morey, Humm & John- Herbert Fitch, Fitch Adv. casting is not enough, even if we subject FCC approv- stone Agency. Agency. had adequate transmitters which al apart from the present pro- we have not. What is required is posed transfer to the bank. unified, world -wide network capable Application for the transfer of laying a signal into every re- stemmed from the station's inabil- ceiver in the world -mediumwave ity to comply with all the terms of or longwave as well as shortwave. a loan agreement, including a pro- This can be done, despite many vision anticipating a $30,000 con- obstacles if we have the will to do tract with a local advertiser. it." The station was understood to be Cites Obstacles operating at a profit currently, but not at a sufficient rate to meet the These obstacles, he had ex- schedule of payments provided in plained, are principally Russian the loan agreement. efforts to jam U. S. broadcasts. He revealed, however, that Edward Makes Pledge Barrett, newly -appointed Assistant The bank pledged that the sta- Secretary of State for Public tion would continue in operation DISCUSSING the news after S&C Mo- FRANK KILBERT Jr. (seated), pros., Affairs, had given the Senator an under its control and that the pres- optimistic report on possibly over- ent licensee's program tors, San Francisco Ford dealers, ar- Hornell (N. Y.) Brewing Co., renews policies coming Soviet jamming. would be followed. Operation would ranged contract to sponsor 7:15 a.m. firm's sponsorship of Hornell Pony League baseball games on WWHG He said the proposed $44 million be through the Veterans Broad- newscast on KGO San Francisco, are (FM) Hornell. Others are (I to r) budget for the information and edu- casting Co. (I to r) Al Schlesinger, president, Glenn Sprague and Sheffield Davis of cational program in fiscal 1951 is The station, established in 1947, S&C Motors; Les Lutz, Ford dealer WWHG; Kenneth Cromwell, Hornell; "woefully inadequate." is owned by 38 war service veterans heed for North California, East Ne- Sportscaster Chuck Richard; George headed B. Miller, Miller Adv.; Morris Shephard Also forwarded in his resolution by William Maillefert as vada and Hawaii, and Tony Morse, and John J. Kingston Jr, (S. Res. 243), co- sponsored by 12 president and general manager. KGO newscaster. Hornell. Senate colleagues, was a proposal The stock that would be trans- to establish a non -governmental ferred to the bank represents about agency that would "inspire and 68% interest. guide" efforts of private citizens Directors of the bank include who desire to use talents and re- two men who also are directors of sources and overseas contacts in Stromberg- Carlson Co., which owns furthering the program. WHAM Rochester. They are Wes- Another point in Sen. Benton's ley M. Angle, honorary chairman of program would step up work being the board of Stromberg- Carlson, done by UNESCO, the international and Bernard E. Finucane. organization to which the U. S. is WVET is a Mutual affiliate on a contributing nation. He pointed 1280 kc with 5 kw. The transfer out that UNESCO could be used by application was filed Tuesday by the U. S. in implementing its radio Frank U. Fletcher, Washington broadcasting facilities in Germany, radio attorney. BROADCASTING Telecasting Viemo

WORLD -Affiliate Stations!

Another exclusive money- making scoop is in the making! Now you can line up sponsors as never before! March 28th is the mailing date. Watch for it!

BROADCASTING Telècasting March 27, 1950 Page 33 IIIIIIIIIIIIIIIIIIIIIIIIIIII !II! 1111111! 111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111! IIIUIIIIIIIIIIIIIIIIIIIVIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII BIESER NAMED \_ Heads Ziv's Dallas Sale ELMER BIESER, member of th Qom. sales force of Frederic W. Ziv Cc Mileitonel has been pro moted to sale

1111111111111111111111111111111111111 I! IIIIIIIIIIIIIIIIIIIIIIII1: 11. 111 11111111111111111111;IIII!:Illl lllill11. 111II:Iial.IId111Clll ;i1:1111IJIIilil111:1111 11i1111111i11ili;il.ilhC'di 1: 11111111111111111111111111111111111111 manager of th firm's newl KNBC San Francisco marks its by the station March 26 with a formed south 28th year of broadcasting with an radio show, featuring CBS and western divisio: illustrated direct mail promotion local talent. with headquar , folder entitled "Background for Commercial Manager William tens in Dalla: Progress." Illustrations show-early F. Malo of WDRC Hartford, Conn., the firm an day transportation and communica- is observing his 20th anniversary nounced las tion models with brief descriptive with the station this month. week. The prc text. Promotion is contained in a motion, Ziv sai, Glenn Hardy this month cele- Mr. Bieser ON the occasion of his 25th year single paragraph: "Today 28 -year- brates his 16th year as newscaster is in keeping wit: with WOR New York on March 8, old KNBC is as familiar to the on MBS Alka- Seltzer Newspaper its 1950 expan John B. Gambling (I); receives an people of Northern California as of the Air. sion program which calls for th engraved clock and barometer from were the wagons and steamboats opening of new sales Weather show, aired from the division J. R. Poppele, WOR vice president. of the 1850's. It is Northern Cali- throughout the country. U. S. Weather Bureau in Washing- C. fornia's best buy." M. of the early morning Musical ton over WASH (FM) Washing- Prior to joining Ziv in 1947, MI Clock show, Mr. Gambling first joined Ralph N a r d e l l a, commercial ton and the Continental FM Net- Bieser was with the sales depart WOR as an engineer- announcer. ment of WKY Oklahoma City. manager of WHOM New York for work, Mon.-Fri., 6 -6:10 p.m., the past three years, celebrates his * * * observed its first anniversary 20th anniversary in radio April 5. March 14. Previously he had been commercial STUDY POSTPONED manager of WOV New York for 17 Senate Group Session Delayer years. INABILITY to gain a quorum o I. Walter Lanier (Red) Barber KATL TO 5 KW members of the Senate Interstate celebrated his 20th anniversary in Baseball Plans Announced and Foreign Commerce Committ " radio March 4. In 1930 he was last Wednesday delayed consider. with WRUF Gainesville, Fla. Four KATL Houston, independent outlet tion of two important measur' owned and operated by years later he joined WLW Cin- Texas which affect radio. Cancellation o: cinnati to handle play -by -play of Broadcasters, has announced in- the committee's executive sessiot the Reds' games. In July 1946 he crease of its power from 1 kw to 5 deferred study of the President': was appointed CBS sports director, kw on March 16. Installation of reorganization plans affecting gov which position he still holds. the new transmitter was directed emmental agencies including th< Abele Musicale With the Two and supervised by Chief Engineer FCC [BROADCASTING, March 201 Henrys and Gene, program on Ed Martin, Also held over until the flex- WSPD Toledo, Ohio, celebrates 22 Simultaneously, KATL said corn - scheduled executive meeting or years of broadcasting with the same plete coverage will be given Major April 12 was committee action or sponsor, Abele Funeral Home, League baseball games during 1950 the Langer Bill (S 1847) whicl MARKING the 20th anniversary April 9. Two members of the orig- through the Liberty Broadcasting would prohibit radio and other broadcast of the Catholic Hour on inal cast are still with the show, System, with which the station is forms of interstate advertising of NBC, Emmett Blaes (r), president of the third having joined them in affiliated for sports. For the fourth alcoholic beverages. Public hear. the National Council of Catholic 1929. Format has never been ap- consecutive year, the Texas ings on the measure, authored by

Men, presents a citation to the net- preciably changed. League's Houston . Buff games, Sen. William Langer (R -N. D.), Niles Trammell, NBC board work. Sr- WRGA Rome, Ga., an MBS played at night, will be broadcast, were held last January [BROAD chairman, accepts the award. affiliate, celebrated its 20th anni- KATL reported. CASTING, Jan. 16]. versary March 5. Station was * * s saluted coast-to -coast on network programs. Part of Farm Reporter show on WKY Oklahoma City, which features talks by state and federal experts on forestry, began its 11th year on the air last month. It is believed to be the oldest program of its kind. The second anniversary of Girl and Boy Land, heard over WPFB Middletown, Ohio, Saturday, 10:30- 11 a.m., was celebrated March 20. Documentary broadcast dealing with the impact of the program in the past was aired March 5 com- memorating the 20th anniversary FIRST birthday anniversary of Wash- of the Catholic Hour on NBC. ington Transit Radio was celebrated Recordings by business leaders March 1 in novel fashion as the firm in Danville, Va., are being aired sent out l4J miniature "street car" by WBTM that city, as part of its cakes to local sponsors and advertis- 20th birthday celebration. Busi- ing agencies. Attached was a card nessmen have gone on record con- saying: "This is our first birthday. gratulating the station during this Today YOU take the cake. For the month. other 364 days a year we like to feel Guy Savage, sports editor Transit Radio takes the cake as an for WDZ DECATUR, Ill., laying claim as the third oldest station in the nation. the Shamrock Broadcasting Co. advertising medium." Mrs. Helen K. celebrated its 29th birthday anniversary March 17 -"B Day" -with a special and KRYZ Houston, completed 24 Mobberly, sales manager of Washing- hour -long program dramatizing its history since 1921. Engineer Don Watson years in radio and seven years in ton Transit Radio Inc., and Ben (seated) throws the switch for the occasion while staff members stand by. TV on March 17. Strause, general manager of firm and L to r: Harry Smith and Hugh Gray, announcers; Marty Roberts, farm editor; WWDC- AM -FM, Capital outlet, light The 25th anniversary of WHEC Bill Miller, program director; Nancy Norman, woman's editor, and Wick a candle for the occasion. Rochester, N. Y., was celebrated Evans, news director. Page 34 March 27, 1950 BROADCASTING Telecasting G raybaR recommends

Whether you use disc or tape recorders, Graybar is ready to serve you - with Presto recording discs or Scotch sound recording tapes. Presto Green Label discs meet the "top- quality" requirements of broadcast stations, recording studios, and transcription manufacturers. Use these discs and you're sure of low surface noise, adequate chip throw, and maximum number of playbacks with minimum wear. Extremely careful inspection assures uniformly high quality. Also available are other grades and types of Presto discs for recording jobs not requiring discs of such high quality: testing, air checks, rehearsals, recordings of short RECORDING DISCS duration. Your nearby Graybar office also can supply cutting stylii and playing needles. Because of the increasing use by broadcasters of tape recording, Graybar nationally distributes Scotch sound recording tape. Scotch No. 111 (A or B) brings you better frequency response at slow recording speeds; low noise level; even, constant tracking. Scotch tape erases clean with low power, without a special erase head. It's easily edited, doesn't snarl, backlash, or kink. The tape is supplied on NAB hubs. In addition to Presto discs and Scotch recording tapes, Graybar has everything you need in broadcast equipment ... PLUS everything for wiring, ventilating, signal- ing, and lighting for your entire station and grounds! Whatever your requirements - to get the most suitable items most quickly, call your nearest Graybar Broadcast 114 u 5 nl 011 Equipment Representative. Graybar Electric Company, Inc. Executive offices: Graybar Bldg., New York 17, N. Y. 5043 SCOTCHBRAND SOUND RECORDING TAPE

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Graybar Brings You Broadcasting's Best ... Manufactured By ... Amplifiers (1,20) I) Altec Lansing Antenna Equipment 2) Ampex (20) 3) Blaw -Knox There are Graybar offices in over 100 principal cities. These Cabinets (13) d) Bryant are the Graybar Broadcast Equipment Representatives in Consoles (20) 5) Communication Products Key Cities. NEW YORK Loudspeakers and Accessories (1,20,22) 6) Crouse -Hinds F. C. Sweeney, Watkins 4 -3000 7) Fairchild ATLANTA DETROIT Microphones, Stands and Accessories (1,11,12,15,20,22) e) General Cable PHILADELPHIA E. W. Stone, Cypress 1751 P. L. Gundy, Temple 1 -5500 Monitors (10,20) 9) General Electric G. I. Jones, Walnut 2 -5405 0) General Radio BOSTON Recorders and Accessories (2,7,17,19) HOUSTON PITTSBURGH 1) Hubbell J. P. Lynch, Kenmore 6 -4567 R. T. Asbury, Atwood 8-4571 Speech Input Equipment (20) 2) Hugh Lyons R. F. Grossett, Allegheny 1 -4100 Test Equipment (1,10,21) 3) Karp Metal CHICAGO JACKSONVILLE RICHMOND E. H. Taylor, Canal 6 -4100 Towers (Vertical Radiators) (3) 4) Machlett W. C. Winfree, Jacksonville 6 -761 E. C. Toms, Richmond 7 -3491 Tower Lighting Equipment (6,9) 5) Meletron CINCINNATI 6) Notional Electric Products KANSAS CITY, MO. SAN FRANCISCO W. H. Hancher, Main 0600 R. B. Baltimore 1644 Transmission Line and Accessories (5) 7) Presto Uhrig, K. G. Morrison, Market 1 -5131 FM B) Triangle Transmitters, AM and (20) CLEVELAND LOS ANGELES SEATTLE 9) Webster Electric S. 1 -1360 Tubes (9,14,20) W. Rockwell, Cherry R. B. Thompson, Angelus 3 -7283 D. I. Craig, 0123 (20) Western Electric Mutual Turntables, Reproducers, and Accessories (7,17,20) 121) Weston DALLAS MINNEAPOLIS ST. LOUIS Wiring Supplies and Devices (4,8,9,11,16,18,22) (22) Whitney Blake C. C. Ross, Central 6454 W. G. Pree, Geneva 1621 J. P. Lenkerd, Newslead 4700 THE LATEST WCKY STORY

It:11011 BI IDES BI' THE 1IILLI(1\S!

WCKY'S JAMBOREE SELLS THEM!

The Blademan Company of Chicago started using the

Jamboree in February 1949, offering 100 razor blades

for $1.00. In ONE YEAR WCKY has sold over

SIX MILLION RAZOR BLADES on the Jamboree.

THE JAMBOREE COVERS A RURAL AND SMALLTOWN MARKET

OF OVER 3,500,000 RADIO FAMILIES IN TEN STATES.

WCKY IS ON THE AIR EVERYWHERE 24 HOURS A DAY SEVEN DAYS A WEEK

INVEST YOUR AD DOLLAR WCKY'S -LY THE LATEST WCKY STORY

THE WCKY JAMBOREE IS THE IDEAL VEHICLE TO REACH THE RURAL AND SMALL TOWN AUDIENCE.

Look at some typical sales results on the .Jamboree:

Hopkinson Harmonica Co. of Chicago, selling an harmonica and instruction book for $1.69 -in 3 months has received over 36,000 orders.

The Glessner Company, offering a free sample of Dr. Drake's Cough Syrup, has received over 8500 inquiries in less than 3 weeks.

The Lancaster Seed Company, selling 50 packets of seeds for $5.00, has sold 395,900 packets of seeds in 6 weeks.

IF YOU HAVE A PRODUCT APPEALING TO THE JAMBOREE

AUDIENCE, LET US GIVE YOU THE FACTS ON THE JAMBOREE.

Call collect Thomas A. Welstead Eastern Sales Manager 53 E. 51st St., New York City wiReyi,e Phone: Eldorado 5 -1127 TWX: NY 1 -1688 or C. H. "Top" Topmiller Cincinnati WCKY Phone: Cherry 6565 TWX: Ci 281 C I N C I N N A T I

FIFTY THOUSAND WATTS OF SELLING POWER ceive when their product is given away. Sta- tions need prizes if they continue the show. So this "merchandise consultant" saw a way out n¢92¢ets o fditat«l to play both ends against the middle with himself on the receiving end for his regular 15% cut. He would "sell" the merchandise to the station, taking his "pay" in spots for the manu- Censor of facturer. The station would get its quiz prizes Thought and the manufacturer would get the customary THE SEDATE and seldom -wrong New York mention and the spot announcements to the Times appears to have fallen for the specious value of his merchandise as well! "scarcity" preachments of the FCC. Those are only two of the schemes being In an editorial on "Freedom of the Airways," hatched by misguided, muddled or downright the Times uses as its springboard the current unscrupulous promoters. They want the ad- hearings on renewal of licenses of the G. A. vantage of radio without paying card rates. Richards stations (KMPC Los Angeles, WJR More insidious than outright per inquiry Detroit, WGAR Cleveland). It brings out that pitches, which most responsible station man- Mr. Richards is accused of ordering the slant- agers have learned to avoid, they solicit time ing of news broadcasts. It states that if the under the guise of trading value for value. charges are proved, then the FCC would be In this competitive period every one must be justified in refusing to renew the license. The alert to possibilities for profitable business for newspaper adds that the evidence obviously his operation. But anxiety for business must would have to be unmistakable that the "de- not outweigh fundamental principles. ception has been practiced wilfully." Radio, when properly used, gives the adver- So far, there can be little disagreement with tiser more for his money than any other me- the Times' position. If the stations were used dium. It is a bargain at established card rates. CURTIS BLOOD PLUMMER as Mr. Richards' personal mouthpiece, the FCC would have a case. But the test is what went out over those microphones, and not what Mr. Good Taste IT WOULD SEEM significant that the FCC, Richards privately may think about the ad- in its present time of television trouble, ministration, people in public life, the New RADIO'S OWN cold war is waxing warmer. has called upon the head of its TV engi- York Times or this trade journal. It is On several divergent fronts the boys are be- neering division to be its new Chief Engineer. significant that Mr. Richards has been the ginning to shoot 'em up. There should be no surmise, however, that principal owner of stations for over a quarter - FCC Chairman Wayne Coy has lashed out Curtis Blood Plummer is interested in, or century and the licenses have been renewed against "poor taste" in TV, and the wisen- familiar with, television exclusively. If he periodically and with no public complaint. heimers soon will be calling it "smellovision." were, he probably would never have been Where the Times, in our view, goes afield is Little more is needed to goad the columnists tapped for the chieftaincy. For coincident with when it bases its case upon the limitation of and the reformers and the politicians into his appointment the Commission is establish- available wavelengths. There are 3,000 li- shooting at radio and TV from the hip. ing the Office of the Chief Engineer on a higher censed stations -more than double the number Mr. Coy took off against the lowering of and apparently broader plane. Effective April of daily newspapers. There are hundreds of program standards. It didn't take long for 3 the Chief Engineer, the General Counsel and FM assignments going a- begging. New sta- the boys to level their sights at CBS' ubiqui- the Chief Accountant will serve as "the top - tions are authorized weekly. Other licenses tous Arthur Godfrey, whose rise to stardom is level advisors and representatives" of the are turned in. There are frequent newspaper as meteoric as that of TV itself. CBS af- Commission itself. consolidations; few new dailies. filiated TV outlets have threatened to cancel Improbable though his 37 years would make Economics and the laws of supply and Godfrey shows unless he is checked. it seem, Curtis Plummer has been associated demand govern. There are traffic regulations We have no doubt that CBS, having made affirmatively with broadcasting almost from for the airwaves. And there are the usual Mr. Godfrey, can also restrain him. Net- the time of its beginning. With assists from laws which govern radio and newspapers alike. works will not take too lightly the reactions his father he built his first radio receivers at Neither can publish lottery information nor of their affiliates. TV is still groping for its age 8. Their crackling reproduction of the carry obscene, profane or indecent material. formula. It doesn't do any harm to focus at- weather reports of WGI Medford -Hillside, There are traffic regulations for the high - tention on these matters, provided the dead Mass., and the more varied programs of KDKA ways-on land, sea and air. There are limita- hand of Government stops there. Otherwise Pittsburgh was proof enough of their utility. tions as to the number of automobiles or air- it's censorship. Telecasters, networks and af- Practicing broadcasters can take encourage- planes that can be accommodated. There are filiates should get together and devise means ment from the fact that the new Chief Engi- limitations on practically everything. of themselves coping with these matters. neer has also worked broadcast transmitters But are those limitations more illusory than Radio has had its "poor taste" headaches for a living. His decision to give it up as "too real? from the start. A dozen different codes of dull" may be charged off to the times in which What we're talking about is a traffic cop ethics have been adopted and revised. No one he worked, when there were less than 900 sta- of the airwaves, and not a censor of thought. in radio has ever denied that there's need for tions and the directional antenna had just be- improvement. What art, profession, business gun to enliven -and enslave -the profession. or governmental process cannot be improved? He also is credited with an encouraging but Who Quizzed Whom? We think we know what constitutes good bureaucratically rare disaffection for red tape taste. But that's our good taste. Yours is in his dealings with licensees and applicants. THE AGGRESSIVE program director of a different. Mr. Godfrey's is different. Colleagues say his direction of the Engineer- western station hit on what must have seemed And where is the repository of the FCC's ing Bureau's Television Broadcast Division, to him to be a swell idea the other day. A standard of good taste? Is it in the wrangling which he has headed since it was established news quiz show! Make the questions timely "executive sessions" of the seven seldom -if- in 1945, counted at least as much as his engi- and informative by letting one of the newer ever- agreeing members? Is it in the crowded neering know -how in FCC's decision to make abbreviated news magazines get them up! In warrens where scurry the bewildered, innumer- him Chief Engineer. return the show would plug the magazine. able inexperienced recent graduates of a cer- "He's kept it running like a happy family," It sounded like a natural. tain big law school? Probably the FCC stand- one FCC official reports. As Chief Engineer So he wrote to the magazine editors. They ard of good taste is really in limbo until the he will have a substantially bigger family to were delighted! The idea would give them a appointment of the expected chief of the new run happily. full radio program for free. They would get Broadcasting Bureau. He will fetch it forth, Curtis Blood Plummer was born Aug. 15. more and perhaps better time than competitive separate it from its obsolete placenta of public 1912, in Boston, Mass., but until recently it publications such as Reader's Digest, Look, interest, convenience and necessity, give it a took two "birth" certificates to link the name and others were getting at regular rates. And hard smack on its "discussion of public issues," with the birthplace and birthdate. He is the why couldn't the idea be expanded? bathe it in "integration of ownership," oil it son of Richard and Alice Blood and was chris- The magazine avidly accepted. It followed with "local residence," powder it with the fra- tened Curtis Roberts Blood. In 1924, upon through with a circular letter to stations mak- grant spice of "sustaining programs" and the death of his father, he was adopted by ing the same proposition. christen it "Good Taste, by courtesy of the J. W. and Flora Plummer, relatives, of Alfred, Another firm has been in the business of Government of the United States (under the Me., and took his present name. A 1946 gen- furnishing prizes for quiz shows. With quiz Constitutional power to regulate Interstate eral law of the Massachusetts Legislature cut ratings falling they have found it harder and Commerce) and subject to appropriate excep- his birth -certificate problem back to par. harder to get manufacturers to furnish prizes tions after oral argument." "Curt" Plummer can attribute his early in return for the doubtful advertising they re- Come on boys, let's go dig up Galileo! (Continude on page 41) Page 38 March 27, 1950 BROADCASTING Telecasting tfold,Q Billboard gf FOR THE AND TIMES!

1st Award -to Station WOV for the 8th time for PUBLIC SERVICE PROMOTION

e 2nd Award -the 9th Billboard Citation for SALES and AUDIENCE -SALES PROMOTION

In the 1,2th National Competition conducted annually by BILLBOARD for Non -Network Stations in the 5000 -20,000 Watts Group,

JOHN E. PEARSON COMPANY, National Representatives

RALPH N. WEIL, General Manager ARNOLD HARTLEY, Program Director ANNE C. BALDWIN, Director Press Relations

BROADCASTING Telecasting March 27, 1950 Page 39 lation and operation of first color television apparatus ever used to telecast ABC LOAN surgical operations. May Borrow $2.5 Million DONALD W. THORNBURGH, president of WCAU Inc., Philadelphia, ABC ANNOUNCED last week it elected member of national board of had negotiated with the New York directors of Big Brothers of America. Trust Co. a loan agreement under HAROLD CRITTENDEN, manager of which the network may borrow up CKCK Regina, re- elected president of to $2.5 million in the next year. Regina Chamber of Commerce for Any loan taken out under the 1950 -51. agreement will have a maturity of C. TINDAL, formerly with television network as administrative BRUCE BARTLEY, president of five years. commercial department of WSPR staff assistant. KBRO Bremerton, Wash., and Lillian The purpose of entering into the Springfield. Mass.. elected station Strnard have announced their mar- HARRISON DUNHAM, manager of riage. agreement was to provide the net- manager. KRISTIAN SOLBERG, with KTTV (TV) Los Angeles named 1work with a total reservoir of bor- treasurer's office for past three years, Southern California Broadcasters' MAC McCALL, manager of WWPF rowing $2.5 ramed assistant treasurer. Both Assn. representative on Los Angeles Palatka, Fla., is the father of a boy. power of million elected to board of directors of against which loans could readily Chamber of Commerce Television Com- WSPR Inc. mittee. be obtained "to take full advantage 1 WILLIAMS. PALEY, chairman of the ALBERT ALBINGER, general man- of all favorable opportunities as board of CBS, elected a trustee of ager of WCOL -AM -FM Aquickly as they may present them- Columbus, A Columbia U., New York. He will be Ohio, elected state radio chairman of selves,"N to Robert of of NAB DUES Laccording E. group trustees which over- part Savings Bonds Div. Kintner, ABC sees administration of university. I president. DR. PETER C. GOLDMARK, director Howe, Tackley Give Views MORT WERNER, manager of KVEN of engineering research and develop- a Ventura, Calif.. named member of "MOST local stations do not know f ment of CBS, appointed visiting pro- KVOE Santa Ana, Calif., moves to Radio Pioneers Club. fessor of medical electronics in School how to use their own trade associa- nlarger offices and studios at 105 E. tion," James L. Howe, president of IRWIN ROSTEN, former television of Medicine of U. of Pennsylvania. Dr. Fifth St. editor of Radio Daily, joins DuMont Goldmark last year supervised instal- WCTC New Brunswick, N. J., de- á clared last week in an open letter to the industry. y The Howe letter was written as ¢1950 GOLF TOURNAMENT an answer to charges by WQQW BROADCASTING -NAB Washington that NAB's services n aren't worth the increased dues to be charged April 1 [BROADCASTING, z will be held April 16 at the famous March 20, 6]. ¢ Taking the other side in the con- n TAM O'SHANTER COUNTRY CLUB troversy over the dues increase voted in February by the board was Mitchell C. Tackley, production . , ss manager of WICY Malone, N. Y. t Mr. Tackley feels the dues are pJ ' u "prohibitively high" for smaller IF 4 stations and adds that NAB has

; : acted "without doing anything to a, , curtail their own operating ex- penses. "It is no secret that many stations have felt for a long time that NAB was not doing the kind of a job we small station broadcasters need," Mr. Tackley wrote. "When BAB came along, we felt that at last a step was being made in the right direction. However, as much View of Tarn O'Shanter, looking toward the club house. as we feel that we would like to be a part of NAB, our position will Thanks to George May, NAB golfers will have the opportunity to play on the world be untenable when the April 1 dues famous TAM O'SHANTER course, scene cf the golf policy goes into effect. As you country's outstanding tourna- suggested in your editorial of Feb. ments. The date is Sunday, April 16. 27 we are staying with NAB through April with the sincere hope that something will be done by that august body." BROADCASTING -Telecasting will award silver cups to the low gross Last Year's Cost and low net winners. The usual blind bogey handicaps will apply, Mr. Howe recalled that last year giving everyone an equal chance to win the trophies. Tee -off time NAB cost the station $625.75, in- 9:30 a.m. Free buses will leave the Stevens Hotel at 8 :45. Please chiding dues, BAB strip film, "Lightning That Talks," and BAB 5!: - send in your reservation today. Use the coupon below. direct mail. "I am satisfied that George May we got our money's worth,' he said. He praised NAB sales aids, legal BROADCASTING- Telecasting assistance, labor relations and ATTENTION: GOLF COMMITTEE 870 National Press Bldg. pointed to such intangibles as the Washington 16, D. C. protection of private broadcasting, the New Mexico tax fight and other benefits. Enter me in the BROADCASTING-NAB Golf Tournament April 16 "We certainly aren't going to meet the cry 'of NAB being for Name bigger broadcasters' by resigning from NAB and sulking in our Company tents," Mr. Howe said. "Such actions merely leave fewer small station operators to carry the burden." Pate 40 March 27, 100 BROADCASTING Telecasting Respects After a year with WGAN he de- "Worked from 4 p.m. till midnight broadcasting conferences-Atlantic cided he didn't want to be a push- five days a week, with four hours City in 1947, Geneva 1948, and (Continued from page 38) button operator and started taking extra on Saturdays." Mexico City 1949. affinity for radio to both his father Civil Service examinations in He soon tired of the routine, how- In 1944 Mr. Plummer was mar- and his foster father. His father, search of something more to his ever, and applied for transfer to ried to Miss Helen Hale, a native who worked days as a New Eng- liking. He "hit" with an applica- Washington. Upon his arrival of Boston who had spent almost all land Telephone & Telegraph Co. tion for appointment as an FCC there in August 1941 he was as- of her pre -college years in China engineer and nights as a radio ex- inspector. His notification came signed to the Standard Broadcast with her parents, who were mis- perimenter, helped him with his while he was doing a remote pickup Division. With the outbreak of war sionaries. When his dinner -table first radio sets, which he built for of a dance band, and he left WGAN in December, he was assigned to conversation becomes overloaded neighbors in Winchester, Mass.. at the end of the broadcast. Voice of America problems and, with kilowatts and tropospheric in- where the Bloods were then living. The following Monday-that was in 1944, was named assistant chief terference, she can return the com- His foster father, an automobile in July 1940 -Mr. Plummer re- of FCC's Non- Standa d Broadcast pliment in Mandarin Chinese. They dealer who also sold the first com- ported for FCC work in Boston. Section of Engineering in addition have one son, Lee Curtis, aged 2. mercial model radio receivers avail- He was first assigned to intelli- to his chores for the Voice. Mr. Plummer is a member of the able in Alfred, encouraged the boy gence work, then was given the job When the TV Division was cre- American Institute of Electrical 'to develop his talents. of installing sub -monitoring sta- ated in 1945 he was named acting Engineers and a senior member of After earning high -school pin tions for the old Radio Intelligence chief, taking the Voice duties Institute of Radio Engineers. He money with a radio repair shop in Division. In January 1941 he was along with him. In 1946 he was has a cottage in Maine -and a boat his foster father's garage and ap- reassigned to Boston, where he named chief of the division. Since to go with it -where the Plummers pliance shop, young Plummer en! helped move the monitoring sta- then the Voice -international spend their summer vacations. Be- tered Hebron Academy at Hebron, tion from Hingham to the new broadcasting-has occupied fully tween times, he moves from one Me., a preparatory school. Radio Millis plant. half his time. hobby to another -currently it's a sets were forbidden to students, "Those were the best working He has represented the U. S. at study of economic treatises and but he built them for faculty mem- hours I've ever had," he recalls. three international high- frequency cycles. bers and thereby made sure he would have one available for his own use. In college - U. of Maine - he E wanted to take several engineering courses but found this impossible. ì -T- He did the next best thing, con- let WIBW centrating on electrical engineering and putting secondary emphasis on mechanical. His major was focus your Selling iri'KAÑSA`S-! in radio and electronics, and he I I made the pleasing discovery that 1 there are scientific reasons for 0%4 some of the effects he had been noticing for years in his work re- pairing and building receivers. AvAli,;'.. Exceptional Memory Before he received his Bachelor of Science Degree in electrical en- 0.0 da, gineering in 1936, Mr. Plummer became a "ham " -a hobby he has indulged sporadically ever since. As a student he also won notoriety for his memory. Among other things, he memorized all the electri- N" cal characteristics of all the receiving tubes in the "Tube Book." "It was much easier than look- explains. ing the stuff up," he FOCUS on your FOCUS on your "Curt" Plummer got his first job in late 1935 with WHEB Ports- CITY market! FARM market! mouth, then owned by the Chris- tian Adventist Church. He was a combination man, the combination It's Topeka -a 21 county mar- A glance at Consumer Markets, being just broad enough to include ket, according to the Audit 1949, will show that WIBW's whatever job needed doing then. Bureau of Circulation, Topeka farm market is made up en- Dropped from the staff because has 23i; of the state's effective buying power tirely of families on farms and in agricultural of the short hours of winter, he and 22% of all Kansas families. WIBW is the communities. In this rich market, WIBW has moved in 1936 to the Radio Recep- preferred station in this market. It has three times ten times more listeners than all other Topeka tor Co., New York. By mid -1937 more listeners than all other Topeka stations stations combined. he had concluded there were too combined.* many ups and downs in aviation Kansas Radio Audience 1909 radio and manufacturing, and left Radio Receptor to set up a re- For the CITY market ceiver sales and electrical contract- ALL YOU NEED IS WIBW! ing business in his home town. This For the FARM market he gave up when he found the vol- } ume of business too small.

In early 1938 Mr. Plummer went NEBR. *, IA to work installing WGAN Port- S land. The transmitter installation . was completed weeks before the KANS. i MO. studio, with the result that he was SERVING AND SELLING ------. ------. t C called upon to set up a "quickie" l 1 studio in the transmitter building. "THE MAGIC CIRCLE" ; OKLA. ARK. B He finished this assignment in a few hours, incidentally winding up WIBW TOPEKA, KANSAS WIBW -FM S with what he recalls as "the best acoustics job" he's seen. the "I wonder if I could repeat INC. BEN LUDY, Gen. Mgr. WIBW KCKN accident," he muses. Rep: CAPPER PUBLICATIONS, BROADCASTING Telecastinig March 27, 1950 Page 41 Court Modifies Negative Ad FTC NIT Statement Requirement FEDERAL TRADE COMMISSION received two setbacks last week when the U. S. Court of Appeals for the District of Columbia modified one FTC order and the Food & Drug Administration failed to support part of the charges against two manufacturers of antihistamine cold drugs. In the first case, which legal 5r observers feel could have placed the court majority ruled that the firm did not have to tell the public WJER widespread restrictions on radio, laso television and other advertising that the claims made for its Phos- 011Emrl"nIw media, FTC had attempted to re- pho B are made under the princi- quire Alberty's Food Products Co. ples of the homeopathic school of n not only to state fully the limits medicine. of benefits to be derived from use In the second case FTC last Mon- NEW TRANSMITTER and studio building housing WJER Dover, Ohio, had its formal opening and open house on March 4 with 1,020 visitors of its Oxorin Tablets but also to day charged Bristol -Myers Co. and signing the guest book. Building was designed by WKJF (FM) Pittsburgh General call attention to what the product Anahist Co. Inc. with using false Manager Charles E. Dewey Jr. WJER, licensed to Mrs. H. C. Greer, operates will do. and not misleading advertising in sell- on 1450 kc unl. with 250 w. Frank Shaffer is manager. Neither the appeals court nor ing their antihistamine cold prod- Alberty's Pr o d u c t s Co. denied ucts. The companies are charged FTC's contention that the firm with misrepresenting the thera- we have made is backed by clinical should limit its claims of beneficial peutic properties and effectiveness evidence. . . . Anahist does not effect to the causes for which the of their products in treating and claim to destroy the cold virus. It AFA CONVENTION product is helpful -in the case of preventing common colds. FTC's is directed only to the relief of the List Additional Speakers Oxorin Tablets, simple iron -de- complaint also contends the firm's cold symptoms." ficiency anemia -but the court said advertising is "deceptive" in re- Both firms have 20 days in which ADDITIONAL speakers for the to answer the FTC FTC was overstepping its powers gard to the safety of the products complaints. 46th annual convention of the Ad- vertising Federation of America, when it required an advertiser to and that they "may be unsafe and to be held May 31-June 2 at De- include additional negative state- produce injury or harm to the ments regarding his product. ADWOMEN MEET troit's Stotler Hotel, were an- user." nounced jointly last week by Elliott AFA April 1 -2 Cites Extensive Scope The charges are directed against Session Shumaker, convention general Pointing out the ends to which Bristol- Myers' Resistabs and Ana- THEME of the Eastern Confer- chairman and general advertising these limitations could have been hist Co.'s Anahist. ence of Advertising Federation of manager, Detroit Free Press, and extended, Judge E. Barrett Petty - It was in regard to the "safety" America Women's Advertising Elon G. Borton, president and gen- man wrote in the majority opinion: of the products that the Food & Clubs, to be held April 1 -2 at the eral manager of the federation. Added Almost every advertisement of a Drug Administration entered the Sheraton -Belvedere Hotel, Balti- speakers include: food, drug or drink, no matter how picture. Associate Commissioner more, Md., is "Advertising Steps James M. Mead, member of the Fed- accurately described and carefully George P. Larrick, in a statement, eral Trade Commission; H. M. McCoy. Out!" director, Office of Domestic Commerce, limited in its claims, would fall said that despite contentions of Saturday morning speakers at a U. S. Dept. of Commerce; Wesley I. within the scope of the rule here FTC his agency has obtained no panel moderated by Richard W. Nunn, advertising manager, Standard Oil Co. of Indiana; W. Partin sought to be established.... evidence that the two products are L. Lillard, If it has this Darrow, Glenn Martin Co. direc- sales promotion manager, General [FTC] power, it could, dangerous when taken according tor of public relations, include: Foods Corp., and Bernard Dolan, ad- if it chose, require an advertiser of a to label vertising manager, Peter Frasse Co.; breakfast food rich in iron to state directions. Lloyd E. Partain, manager, com- president of the National Industrial mercial research division, Curtis Advertisers Assn., and Walter Weir, not only that the food is good for Deny Charges president of Walter Weir Inc., New those deficient in iron but also that Publishing Co., Philadelphia; York, iron deficiency is less frequent than Both companies denied the Henry J. Kaufman, president, charges. Other speakers, previously another ills and that for these others Henry J. Kaufman & Assoc., nounced, include: the advertised food is valueless. . . Robert R. Brown, vice president Washington; Frederick J. Bell, power Eric Johnston, president. Motion Such seems to us to be no less and general manager of Bristol - deputy director of human relations, Picture Assn. of America; W. Paul than the power to control the market- Myers, said the "allegations -and McCormick & Co., Baltimore. In Jones, president and general manager, ing of all such products, because, if they are purely allegations Servel Inc.; Fairfax M. Cone, chair- particular advertisers, selected by the -are the afternoon Elon G. Borton, AFA man, Foote, Cone & Belding, Chicago, commission, can be required not only completely erroneous and at vari- president, will speak, and Helen and Federation board member; L. B. ance from All Sappington, vice president in charge of to state accurately the limited bene- the true facts. ad- Carroll Corathers, AFA vice presi- merchandising and advertising, J. L. fits of their products but also to call vertising of Resistab has been dent, will preside. Later Mrs. Hudson Co., Detroit; Edwin N. Mayer attention to what based upon clinical and scientific Jr., president, James Gray Inc., New the products will Corathers will moderate at an open York, a past president of the Direct not do, the effect on marketing is investigation." forum on club problems. Mail Advertising Assn., and Harold S. clear enough. Barnes, director. Bureau of Advertising, On behalf of Anahist Co., Stan- Evening events feature a cock- American Newspaper Publishers Assn., In commenting on charges ley Lasdon, executive vice presi- tail hour and dinner at which John New York. against another Alberty product, dent, said "every advertising claim H. L. Trautfelter, vice president General theme of the three -day and treasurer, WFBR Baltimore, program will be "Advertising's will be toastmaster. A special Responsibilities in a Dynamic Mar- event will be WBAL -TV Balti- ket." Events planned include pres- heavy with more's pickup of the clubs' Parade entation of the winners of the cows? of Hats. WGAN Portland and national high school essay contest WGUY Bangor, Gannett The critters just add, multiply and divide . . . stations sponsored by the Federation, nam- 30,000 of 'ern in the KGVOCBS Missoula area in Maine, are among sponsors of ing the "Advertising Woman of the divide o cool $5 million. Now add 55,000 farms dinner music. Sunday activities Year," announcement of elections and ranches worth $450 million. Consider all include a talk by Edythe Fern Mel- to the Advertising Hall of Fame Montana's seven major industries (diversification rose, of The House of Charm pro- and presentation to Ad- means of awards sales stability) and you find retail sales gram of WXYZ -TV Detroit and vertising Clubs. totalling over $100 million. (1948). president of the Women's Adver- you want soles in Montana, the Mosby stations SELL tising Club of Detroit. Other speakers are Marshall Trippe, ad- Stanton -Storer Nuptials vertising director, Baltimore Newa- Poet; Betty Hamburger, promotion ANNOUNCEMENT has been manager of a retail men's clothing made of the marriage March 18 An store, Baltimore, and Katherine of George B. Storer Jr., son of Mahool, president, Mahool 5 DY -1 KW HITE ANACONDA BUTTE Adver- George B. Storer, president of ISSO ULA 250 KW tising, Baltimore. The Fort Industry Co., to the former Joan Stanton of Birming- BULLETIN from Rinehart & Co., New ham, Ala. The ceremony took place (ihIowJmo nTAnn* York, announces in Birmingham's Independent three books concern- Pres- * NOT ONE BUT SEVEN MAJOR INDUSTRIES ing radio and television writing, act- byterian Church. Mr. Storer Jr. is ing and production, are on its list. manager of WAGA -TV Atlanta. Page 42 March 27, 1950 BROADCASTING Telecasting !IPI!IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII!III!Illlllllllllllllllllllllllllüllllllllll!IIII !! ! !il!IIII@Illlllllill!fiIIGIIVII!II!II!Ilfdfdlllil!IIIIII'llll!III!II!!!!!I!!II!lü!iVlll !Ili!li1li'IP'll'iillll!11111111!!!I!illllllll!!II!II TR ADDS TRENTON Berlin's Scorcher WTOA(FM) Feeds Transitcasts NEWSCAST on WMOU ADDITION of Trenton, N. J., to Berlin, N. H., on March 19, the list of cities whose transit sys- designed to make citizens c,mmQtdal . tems provide programs to passen- aware of fire danger, not e gers riding city busses, was an- only succeeded but also near- nounced last week by Transit Ra- ly disrupted daily life in the dio Inc., Cincinnati. Programming area. For a realistic seven will be provided by WTOA(FM) minutes, the radio show de- 'i` bllÍ10111i111! IIIIIiIIISlllilillllilllllililíllll !Illlllliu, ïillllillilll!Illllllilllllll IIIIIIII Trenton. According to R. C. Cris - picted a forest first raging CHARLES H. SMITH joins sales de- RADIO REPRESENTATIVES Inc. ap- 1er, executive vice president of out of control in the eastern partment of WCCO Minneapolis - pointed exclusive national represent- Transit Radio, Trenton is the 22d half of Coos County. "Evac- St. Paul. He for- ative for Ottaway stations, WENE community now having the serv- uation orders" given on the merly was with Binghamton- Endicott, N. Y.; WDOS ice. residents BBDO, at whose Oneonta, N. Y., and WVPO Strouds- program to Berlin four western of- burg. Representation is effective im- Contracts for the service were were carried out by nervous fices he had been mediately. completed by Thomas Kerney, pub- mothers. Boy Scouts offered radio and television lisher of the Trenton Times which aid at Fire Dept. stations; counsel since June WDTV (TV) Pittsburgh will release operates WTOA, and Rankin WMOU was swamped with 1948. He joined rate card No. 4 on May 1. Johnson, representing the Trenton more than 100 telephone calls, CBS New York in WILLIAM PARKER SEDGWICK 3d, Transit Co., it was announced. and the road north of Berlin 1939 as assistant to Frank Stanton, television promotion manager for Transit Radio said five receiving was jammed some 30 miles Edward Petry & Co., and Ann Mc- units are now installed and will with traffic. then research chief have announced for network. Mr. Crery Williams their operate for a period of 30 days Smith became su- marriage. after which, if both sides are sat- tal of 179 vehicles and it is ex- Mr. Smith pervisor of research KING MITCHELL, account executive isfied, the agreement becomes per- pected that 150 of them will be for CBS owned sta- at KOMO Seattle, is the father of a manent for a five -year term. The equipped in the near future, Transit tions and was market research coun- girl. Trenton Transit Co. operates a to- Radio officials added. sel for network sales when he left to join BBDO. WILLIAM C. O'DONNELL, new to radio, joins sales staff of KXOK-FM, Transit Radio station in St. Louis. In Buffalo r ou cang o .p laces fast with WGR KSAN San Francisco appoints West- ern Radio Sales, Hollywood, as West Coast station representative. -- -AND ITS HIGHER -THAN -EVER FEN JOB joins CKEY Toronto as \ salesman, not commercial manager J [BROADCASTING, March 6]. Commercial \HOOPER RATINGS manager of CKEY is JACK TURRALL. FRANK ATLASS joins WBBM Chi- cago local sales staff after working at the Chicago Daily News. VERNE W.BEHNKE, formerly with Video Varieties Corp., joins CBS -TV film syndication department as sales representative. He will service TV stations in promotion of local sale of CBS -TV syndicated film packages. He has been active in production and sale of live and film TV programs. CKCR Kitchener, Ont., appoints Adam J. Young Jr. Inc., New York, as U. S. representative. RICHARD ROTHLIN, formerly with Western Beet Sugar Producers Corp., San Francisco, joins sales staff of KRON -TV same city. WILLIAM ENSIGN, eastern sales manager of Transit Radio, New York, to join ABC network sales department as account executive, effective April 3. H -R REPRESENTATIVES Inc., newly organized station representative firm, appointed by WROK Rockford, Ill., to represent station, effective today, March 27. CKLD Thetford Mines, Que., and CKVM Ville- Marie, Que., appoint Jos. A. Hardy & Co. Ltd., Montreal, as exclusive representative. JACK MEDER, new to radio, joins sales staff of WIS Columbia, S. C. NATIONAL BROADCAST SALES, Toronto and Montreal, station representative firm, admitted as associate member in Canadian Assn. of Broad- casters. RAYMOND TAYLOR, formerly traffic Leo J. ("Fitz") Fitzpatrick manager and supervisor of announcers I. R. ("Ike") Lounsberry at WGN Chicago, transfers to station's sales staff. //%j JJ10QRCQ1tGfl/f (Alp0l,ation JOHN A. SERRAO, manager of network sales service, CBS Hollywood, is on eight -day trip to New York and Chicago in connection with taping of RAND BUILDING, BUFFALO 3, N. Y. Bing Crosby shows in those cities. National Representatives: Free & Peters, Inc He returns March 30. BROADCASTING Telecasting March 27, 1950 Page 43 WHENWHEN flying saucer allegedly show, five days weekly, 3:30 -4 p.m. on by midget was reported WPTZ (TV) Philadelphia, and party sighted in Mexico, Alvin Perl- celebrating beginning of third year mutter, promotion manager of WEOK of Handy Man show with Jack Poughkeepsie, N. Y., had an idea. One Creamer. Dial on cabinet surrounding thousand "teaser" cardboard saucers screen is tuned to Channel 3, WPTZ's were thrown from an airplane at 9 spot. a.m. one Saturday morning, bearing ation statement, "Greetings From Mars." Personnel Front page publicity was given sauc- A. RICHARD ROBERTSON, formerly ers that afternoon. At 3 p.m., two member of publie relations staff of U. more airplanes dropped 4,000 more of Utah, appointed assistant in pro- discs on city. Midget dressed in Mars motion and merchandising department costume spread discs from car win- with one regular member of emphasized gains of 101% in daytime of KSL Salt Lake City. dow in town. Discs promoted 45 rpm KILO staff on duty to give help and listening, 179% in nighttime listening records, saying they were "out of this offer suggestions. Duties assumed and 108% in coverage and service, fig- LARRY WHITNEY, formerly of con- world." Each saucer bore one of ranged from riding the network sched- ures being established on comparison tinuity acceptance staff of WGN Chi- WEOK's call letters, and station an- ule to preparing news broadcasts and of WLAW's 5 kw operation in 1946 cago, joins public relations staff of Vnounced that first 75 persons bring- children's programs. Program was and 50 kw operation in 1949. station. ing in discs with all letters would re- under supervision of Quentin W. Welty, in radio univer- WDBC Raises Coal THOMAS N. DWAN appointed direc- ceive prizes. Remote unit from sta- instructor at national tion was set up in town to interview sity and KFJM faculty advisor. tor of advertising for CJCJ OVER a ton of coal was raised lump Calgary, and opens office at Toronto. citizensmg about "visit from Mars." KGO -TV Mirrors by lump by WDBC Escanaba, Mich., in connection with the recent nationwide DONALD GETZ, of WGN a EIGHT-by- ten -inch mirrors have been Chicago Farm Hour Brochure strike. Station offered to contribu- sales promotion department, is father P sent to Bay Area radio, television and LATEST tors an autographed picture of Do- of a girl, Carolyn. promotion of WEAK Wil- newspaper columnists by KGO -TV San liamsport,r Pa., describing WRAK Farm lores Hart, "Queen of the North," and Francisco to promote Admiral Magic Al LaGuire, WDBC announcer and IHour is brochure mailed to 9,000 rural Mirror Revue. Written on mirror in ohomes in Lycoming and surrounding disc jockey known as "The Light- t white show card paint is information counties in north central section of house Keeper" in Upper Michigan. PROMOTION IDEAS about premiere and photo of show's In three days, using an original song, Keystone State. Brochure serves as star, Ruby Hunter. mintroduction to WRAK's farm director "Buddy, Can You Spare a Lump," as Book Gives 648 Capsules and to all special guests on program. Station Hails Growth a theme, the pair had stockpiled over 2,000 pounds of coal, with contribu- PRINTERS' INK SALES PROMOTION Complete schedule also is included for CITING triple - pronged growth IDEA BOOK. New York: Funk & benefit of farm folks who cannot tune achieved by 50 kw ABC affiliate, tions ranging from one lump on up. Wagnaiis Co., 340 pp. $5. Calls, telegrams, etc., flooded the sta- in for entire hour. Last page is de- WLAW Lawrence, Mass., has launched MANUFACTURERS of goods, or voted to NBC shows to be heard on extensive newspaper advertising cam- tion. As promotional campaign, the drive was very successful, WDBC those who promote or help others WRAK- AM -FM. paign. Opening gun was 85 -inch spread which featured chart and table reports. merchandise goods, will find in Radio Students Operate KILO to sustain its contentions. Heading this volume 648 capsule ideas fur- Mystery Contest nishing data RADIO students and staff members of used to stress major points was "3 and suggestions for Firsts in 3 Years" in daytime WEEK -long contest, conducted in con- use in promoting sales and KFJM U. of North Dakota outlet were -gains stimu- audience, nighttime audience and num- junction with downtown movie show- lating business for years to come. given opportunity to completely operate ing ber of counties served. Claims in proof "The Third Man," run by The KILO Grand Forks, N. D., commercial motion involve both Merrimack Valley WINX Washington recently. Listeners second in Printers' Ink's station for two days recently. Some market and three counties of metro- to George Crawford's WINX Varieties "Idea Book" series, this new book 15 students took part in training pro- politan Boston area. Advertisement were invited to enter contest by identi- gives one the benefit of the com- fying mystery voices of Hollywood bined merchandising and selling stars and writing, in 26 words or less, experience of the publication's edi- why "In Washington. nearly everybody tors and contributors. . . . listens to WINX." Merchandising gifts PIPE THE PITCH! were awarded as prizes. Material, chosen from Printers' DULUTH, MINN. -"No `tripe and keister' stuff ... it's Ink "Idea File," explains use of strictly on the legit," says chute -snoot Otto Mattick, Grocers' Folder money -making cues such as atten- riding high on his rocketron tubojet. "I ain't just LARGE multi- colored bulletin sent to tion- getters, curiosity arousers, 'whistling Dixie' when I tell you that the Duluth- grocers in area of WEVD New York teasers, service slants that pay off, urges them to be prepared for large better promotion of the package, Superior Market is now America's 51st in Retail purchases of Bab -0 or Glim, due to price, brand names, trade char- Food Sales. And you don't have to take it from premium offer aired on WEVD's My acters, etc. me-it's a matter of record -that KDAL is the Mother and I, daytime drama. Offer market's No. 1 station." Greater coverage! Even and show are beamed to large Jewish more audience! That's the KDAL Story in the market in New York. nation's 51st Food Market. Why not put KDAL Show Invitation Kobak Speaks to work for you on your next campaign? LARGE card resembling screen and EDGAR KOBAK, management surrounding cabinet of television consultant, addressed the Mil- machine is background of invitation sent to trade by Gimbel Bros., Phila- waukee Advertising Club last delphia. Text written on screen an- Thursday during a trip to consult nounces party celebrating opening of with clients in that city, Chicago new Gimbel Handy Man television and Minneapolis.

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Paga 44 March 27, 1950 BROADCASTING Telecasting WKNA Reports INDIANA BASKETBALL MEET Coy Cites Record Coverage by Radio, TV

By WAYNE COY air when the final gun sounded. In Chairman, FCC (as Told to the final Madison downed Jefferson BROADCASTING-TELECASTING) 67-43. WHAT MUST have been one of the Originating stations included heaviest concentrations of radio New Albany High School's 10 w news coverage in the history of WNAS, an educational FM station. broadcasting marked the Indiana The television origination was High School Bas- handled by WFBM -TV Indianap- ketball Tourna- olis, which also fed WTTV (TV) ment in Indian- Bloomington. apolis on March The follow aural stations carried 16. the games (originating stations are 4 There were 34 marked with asterisks, and all sta- separate aural tions are in Indiana unless signi- originations and fied) : one for television, feeding the play - *WJOB Hammond; *WOWO Ft. by-play simulta- Wayne; *WLBC Muncie; *WHOT South Bend and WKAM Warsaw; neously to a total Mr. Coy *WIRE Indianapolis; *WGBF Evans- of 50 AM and FM ville; *WIBC Indianapolis; *WSBT Rarely has radio seen such a super -salesman as stations and two television stations South Bend; *WCNB Connersville "Cisco Kid "! Within 9 days after the first an- out of Indiana's combined total of and WCTW (FM) New Castle, WFML girls brought their 70 -odd. (FM) Washington, WIKY Evansville, nouncement, 1,000 boys and parents to the Western Clothing Department (on By comparison, coverage of even WSRK (FM) Shelbyville, WFMU (FM) . . . obtain the biggest world news events or- Crawfordsville, WMRI (FM) Frankenberger's third floor) just to Marion, and WRSW (FM) Warsaw. "Cisco Kid's" photo. Says WKNA: "No need to dinarily .is handled by a relatively *WASK Lafayette and WIMS Mich- small number of newsmen working igan City and WFAM (FM) Lafay- tell you how pleased our sponsor is!" on a pool ette; *WTHI *WIOU basis. Terre Haute; "Cisco Kid" gimmick- promo- K o k o m o; *WISH Indianapolis; With many special The use of 30 separate feeds tions available -from buttons to guns "Cisco" from the Presidential stand at Mr. *WKJG Ft. Wayne and WTRC Elk- - hart; *WWCA Gary; *WJPS Evans- is of America's hottest traffic- building pro- Truman's inauguration in 1949 was one ville; *WBAA Lafayette; *WEAL grams. Write, wire or phone for details. hailed as an all -time record for Logansport; *WGRC Louisville, Ky.; coverage from that vantage point *WTOM Bloomington; *WAOV Vin- in the quadrennial event. cennes; *WTTS Bloomington; *WEOA Evansville; *WKBV Rich- Radio Representatives mond. At the 15,000 -seat Butler Field in *WBIW Bedford; *WIND Chicago, Indianapolis, where the 1950 tour- Ill.; *WBOW Terre Haute: *WCSI nament was held, there were only (FM) Columbus and WITZ Jasper, a few "pools." Two entire court - WLOI La Porte, WCBC Anderson and length rows of seats were given WLRP New Albany; *WHBU Ander- over to the radio newsmen and son; *WFBM Indianapolis; *WTCJ Tell City; *W %LW Indianapolis and their engineers. And the stations WKYW Louisville, Ky.; *WHAT Ma- were charged nothing for the priv- rion; *WNAS (FM) New Albany. ilege, whether their broadcasts were commercial or sustaining. The unprecedented -or at least CANTOR HONORED rarely rivalled- demand for coverage was attributed to the various Gets One World Citation station's insistence upon using ONE WORLD citation on behalf their own announcers. They had of the One World Award Commit- all year, covered the teams they tee was presented last Tuesday to explained, and their listeners would Eddie Cantor, during his personal prefer to hear the home -town an- appearance at Carnegie Hall. The nouncer do the job. citation was presented by promi- The Indiana Commissioner of nent radio personality, Mary Mar- LOW PRICED! High School Athletics, L. V. Phil- garet McBride. s/, -Hour Western Adventure Program . . . lips, accordingly opened the gates Recipients of the One World Available: 1 -2 -3 times per week. Tran- for all stations. His only stipula- Award and the One World Cita- scribed for local and regional sponsorship. tion was that, in deference to the tions for International audience and Statesman- teen -age the nature ship will be named sometime next of the broadcasts, there should be month. no advertising of alcoholic beverages for a half -hour before and a half -hour after the broadcasts of Ellithorp Elected the tournament games. r. Each station was allotted three J. S. ELLITHORP Jr., former ex- seats -one each for a play -by -play ecutive vice president of the Beech - .. announcer, a "color" man, and an Nut Packing Co., Canajoharie, N. engineer. Y., last week was elected president of the company. Mr..Ellithorp has rs ' Them were three games-two been 'with. .Beech -Nut since 1917. semi -finale events in the afternoon Concurrently, W. C. Arkell, presi- Here's the Sensational and the final at night. dent since 1941, resigned to become In the first game Madison edged vice chairman of the board. Marion 50-49 in the last 10 seconds of play. In the second Jefferson WTIC Hartford, Conn., calls attention LOW-PRICED WESTERN High School of Lafayette defeated to its nighttime program lineup by New Albany 41 -39 in an overtime buying time on WCCC daytimer in That Should Be On Your Station! period with a shot that was in the sanie city. BROADCASTING Telecasting March 27, 1950 Page 45 llllllllllllilllll Brantford, joins CKOY Ottawa, as announcer. NAB STANDARDS JOSEPH W. CONN, director of opera- Mull Recording Additions tions for KTTV (TV) Los Angeles, named executive producer in program ADOPTION of additional stand- department. In new capacity he will ards for recording, mainly in the Ptactactian oversee all directorial and produc- magnetic tape field, will be con- tion procedure. sidered April 15 by the full NAB WALTER PHILLIPS, disc jockey for Recording & Reproducing Stand- WCPO Cincinnati, presented scroll by ards Committee. The group will al CiIIIIÜIIIIGIIIIIIiIIIIIIIIIIIiIIIIIIIIIIIIIIIIIiIIIUIVIVI111lllllllllllllllllllllllif iGllililiiliillülüllüllillilllillllllllllllllllll Patricia Stevens School of Models nam- ing him disc jockey whose meet Saturday afternoon at the WINSTON JOLLY, assistant pub- WJAX Jacksonville, Fla., resigns, ef- "the selec- close of the NAB Engineering tion - of music we most like to model lic relations director at WGN fective April 1, to rejoin WWPF to." Conference in Chicago, according Chicago, becomes traffic man- Palatka, Fla., as disc jockey. to Chairman Neal McNaughten, ager and supervisor of announcers at ERNEST IVERSON, known to radio DON OTIS today (March 27) starts NAB engineering director. station. He succeeds RAYMOND listeners as begins two -hour Monday through Saturday TAYLOR "Slim Jim," daily IThe proposed standards will [see Commercial]. show on WCCO Minneapolis. record and interview program, Don Otis Show, on KLAC Los Angeles. augment those adopted at the 1949 CHARLES PAYEN, graduate of New TED BYRON' named script writer for England School of Radio, Bridgeport, NAB convention after a year of KECA -TV Hollywood Mama Rosa HARRISE BRIN, co -star of RECA -TV Conn., joins WNLK Norwalk, Conn., series. Hollywood I'll Buy That, and work by nine project groups. The as disc jockey. BOB standards serve as engineering THOMAS J. CARSON Jr., formerly FINE, producer of TV show, were mar- guides to manufacturers as well as LEE STEWART appointed to handle with WSAM Saginaw, Mich., joins ried March 15. Hillbilly Frolic show on WHAT Phila- staff of WJW Cleveland. recording engineers and audio delphia. HOBART GRIMES, member of WBBM specialists, and are a revision of KAL ROSS, formerly with WPWA Chicago staff orchestra, is the father the basic standards adopted in 1942. DIK DARLEY, KECA -TV Hollywood Chester, Pa., joins WPEN Philadelphia of a boy born March 17. program assistant, promoted to post as disc jockey. Also joining station's New items for the standards will of director for station. CAROLYN GILBERT, star of her own tape reels, hubs and flanges. staff in similar capacity are: LARRY include FRANK BADDERS, formerly with BROWN, returning to WPEN from show on ABC -TV from Chicago, and Uniformity will permit use of reels WKEY Covington, Va., joins announc- WVNJ Newark; STU WAYNE, for- James D. Fitzgerald have announced on all makes of equipment. Mr. ing staff of WMBG Richmond, Va. merly with KYW Philadelphia, and their marriage. McNaughten described these stand- FELIX GRANT, disc jockey for SHERI HORTON. DAWS BUTLER, of KTLA (TV) complete ards as steps toward WWDC Washington, takes over all - SHIRLEY SCHUTT transfers from Hollywood Time For Beany show, is standardization of tape recording night Yawn Patrol show on station, ABC Hollywood continuity accept- the father of a girl. methods, with all tapes playable replacing ALAN CUMMINGS, re- ance staff to same staff at KECA -TV on of equip- signed. BILL O'CONNER, WGN Chicago all kinds reproducing Hollywood. sports announcer, is father of a girl, ment. PHIL BERLE, brother of Milton, joins VIRGINIA LEE MITCHELL joins con- Kathy Dawn. The Chicago meeting April 15, KNBH (TV) Hollywood as producer. tinuity staff of KWK St. Louis, replac- to be held at the Stevens Hotel, ing PATRICIA WALSH, resigned be- MILT MITLER, director of programs RUTH STONE joins WIS Columbia, for WTTT Coral Gables, Fla., and will be open to any interested per- S. C., as member of program depart- cause of ill health. Miss Mitchell worked formerly at WTMV East St. DONA DANE, of WTVJ (TV) Miami, sons whether NAB members or ment replacing HELEN HILL, pro- have announced their marriage. not. If additional standards are moted to music director. VIRGINIA Louis. approved at the meeting they will DOLAN joins station's continuity staff JOHN WAGNER, assistant auditor at GEORGE M. CAHAN, KECA -TV be submitted to the NAB board replacing BETTY FELLERS, resigned. Hollywood executive producer, and ABC Hollywood, promoted to auditor. Alice for approval. WALTER M. Talton, actress, were married LUCE, staff member of Except for three years service with March Army he has been with ABC and its 18. the Blue Network since 1942. LLOYD FRASER TWEEDY joins staff of WDTV (TV) Pittsburgh. He for- Bank Heads Ala. Group merly was associated with WARE Ware, Mass., and WMNB and WMFM BERT BANK, WTBC Tuscaloosa, (FM) North Adams, Mass. has been elected president of the CHARLES KOON, formerly instructor Alabama Broadcasters Assn., suc- in television scenic and costume ceeding Howard E. Pill, WSFA design and associate art director of Montgomery. Emmett Brook s, Pasadena Playhouse, Pasadena, Calif., WEBJ Brewton, was elected vice joins KTTV (TV) Los Angeles as president, succeeding Mr. Bank. production manager. Graydon Ausmus, WUOA (FM) BART BROWN, formerly of CKRC Tuscaloosa (U. of Alabama), was Winnipeg, and CHAT Medicine Hat, elected secretary - treasurer. Offi- joins production staff of CKCK Regina. cers were elected at the spring BOB (Vaughn) GLASSBURN, cartoon- convention held March 10 -12. The ist on Cartoon Circus, KRON -TV San association adopted a resolution Francisco, joins KRON -TV program commending BMI for its 10 years department as floor director. of service [BROADCASTING, March WVAM WARD WALLY SHUBAT, formerly of CKPC 20]. A L T O O N A JOHNSTOWN rovers 25 stales and lanada FIRST FIRST

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Page 46 March 27, 1950 BROADCASTING Telecasting NARBA Hopes burgh, submitted by M. Belmont Ver Standig Advertising, Washing- (Continued from page 21) SHOW PRIZE EXCHANGE ton. Under this plan, inquiries are transmitted by phone to the loan would be accomplished by execu- Robbins Proposc3 T7cdc of Spots for Products company's Pittsburgh office, with tive agreement or some other pro- stations paid a $10 fee for each which would become cedure binding which of loan completed less agency com- without further ado. EXCHANGE deal by sta- and affidavits air time would be tions would pay for program prizes sent to him just as in a regular mission. When Senate radio leaders were on a due -bill basis is proposed by transaction. WANN Annapolis, Md., submit- assured the agreement would not Richard S. Robbins, merchandise "The manufacturer has the right ted its rate card to LeBlanc Corp., become effective without the Sen- consultant, 551 Fifth Ave., New to specify Class A or Class B time, ate's consent, the protests which Lafayette, Ind. (Hadacol) after re- York. but the actual hour in that class ceiving a P. I. offer on a 40% basis. had mounted began to subside In a letter to stations, Mr. Rob- would of course be determined by [BROADCASTING, March 13]. bins says the usual air mention for the station. This is being done al- In other quarters, political pres- quiz programs is no longer "feasi- ready on about 200 stations and be- sures within Cuba were given the ble." His fee for prizes is 15% of ing utilized by national manufac- WQXR -FM Pickup blame. Elections are slated in the retail value, payable as soon as turers who would not otherwise Havana in May to name a mayor - shipment is received, he states. buy time on these local stations. WQXR -FM New York announced Cuba's second -ranking elective of- Describing the plan, he declares If you wish to receive prizes on last week it would continue indef- fice, long regarded as a stepping- that in exchange for prizes "you this basis, send your letter of con- initely its feeding of its evening stone to the Cuban presidency-as would give that manufacturer an firmation and your rate card, and program schedule to WFMZ (FM) well representatives value we will as Havana's equivalent in spot announce- add your station to the list Allentown, Pa., a project on in the Cuban Congress. ments at your prevailing station which we are presenting our begun an experimental basis Feb. 1. The Thus it was in reversing rates, over an agreed period of clients." felt that New York station said WFMZ their position on the proposed time. The manufacturer would sup- Among new per inquiry projects that agreement and submitting Wednes- ply you with the copy he wished reported is one offered stations by (FM) listener response was en- day's counter -offer the Cuban radio used or with transcription records, Lincoln Loan Service Inc., Pitts- thusiastic to the arrangement. authorities were acting in fear that otherwise they would incur the ill will of Havana radio station owners at a time when they need access to radio facilities. The Wednesday proposal was rejected Thursday after lengthy conferences within the State Dept. and between State Dept. officials and SOUTH BEND IS A MARKET- Comr. Hyde. Mr. Hyde reported he and the other delegates considered the proposal unacceptable and in- NOT JUST A CITY- AND sisted that, in their view, it would be useless to prolong the discussions. WSBT COVERS IT ALL Alba.w.b:_ Butler -Prio Talks In a high -level attempt to seal 1.t1 the rift -which had become obvious two weeks earlier-U. S. Am- South Bend is one of the biggest, richest, bassador Robert Butler had con- ferred Monday with Cuban Presi- and most responsive markets in America. Its dent Prio to make clear that the heart is two terms which had been tentatively adjoining cities-South Bend agreed upon represented the maxi- and Mishawaka -with a combined population of mum concessions the U. S. could make. 157,000. The entire South Bend market President Prio was said to have contains more than half-a- million people. In replied that the terms appeared to give Cuba fewer rights than she 1948, retail sales were over half-a- billion dollars! had under the NARBA Interim Agreement which expired last WSBT -and only WSBT -gives you March 29. Cuba delivered its thorough coverage of this great market. Plus this, counter -proposal two days later. the rest of WSBT's primary area gives you an additional million people whose retail 'Talking Magazine' purchases in 1948 amounted to $911 million. PROGRAM directed at blind listeners will be started by You need the South Bend market. You get WNEW New York, at the it all of it-only with WSBT. suggestion of a blind person. - WNEW has obtained permission from leading magazines to read material on its program, bearing the name Talk- ing Magazine. Name actors will be used as readers. The program will be heard Mon- 10 day, -10:30 p.m. Only two duplicato its entire popular magazines are avail- IPSBT able in braille. schedule on WSBT-PM -at no extra cost to advertisers.

BOOKLET describing sound equipment 5000 WATTS 960 KC CBS produced by Cinema Engineering Co., Burbank, Calif., currently being dis- P A U L H. R A Y M S R C O M P A N Y N A T I O N A L_ R E P R E S E N T A T I V E tributed by company. BROADCASTING Telecasting March 27, 1950 Page 47 MORGAN !iIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIII III IIII and technical assistant to vice presi- NAMED dent, respectively. Is Senate Probe Legal Head HARRY S. GOULD, former merchan- EDWARD P. MORGAN, an at- dising executive for Magnavox Co. and torney practicing before the FCC, Yale & Towne Mfg. Co., joins John will head up the legal staff of the Meck Industries Inc., Plymouth, Ind., Senate Foreign Relations subcom- as director of merchandising. mittee looking in- ts HENRY GOLDSMITH named national to Sen. Joseph R. sales manager of Jackson Industries McCarthy's (R- Inc., Chicago. He will supervise all advertising and promotion. He has Wis.) charges of worked for Jackson Industries for the alleged disloyalty past six years. IÌill!!IIIIIIIIIIIIIIIIIIIIIIIII!!1!!111111111111f by certain State NORTH -AMERICAN RECORDING Co. Dept. personnel. H. GORDON, executive AAAA and member of executive staff moves to new Chicago address, 100 vice Mr. Morgan, president, elected president of Market Research Co. of America, E. Ohio St., Room 436. Telephone: of World Video, New York. He joins Fact Finders Assoc. Inc., New DElaware 7 -1644. GEORGE TASKER memberof the succeeds HENRY S. WHITE, who York, as senior research associate. is manager. Washington law joins CBS -TV March 27 but retains RCA stock interest. JOHN STEINBECK VIDEO SCRIPT SERVICE Inc., syn- (Laboratory Division) sets up firm of Welch, dicated Industry Service Laboratory at 1560 Mott and Morgan, Mr. Morgan remains vice president. WALLACE script program service for A. ROSS, of independent television stations and ad- N. Vine St., Hollywood. New lab will also publisher Ross Reports, offer and mem- elected sales director. He acquires vertising agencies, formed in Holly- clinical engineering service to Rber of the Federal Communica- stock interest in firm. wood. Offices are at 6331 Hollywood manufacturers and others licensed by tionsC Bar Assn., has been ap- Blvd. Principals are BOB STOCK, RCA. J. DONALD WILSON, H formerly ABC GEM CITY APPLIANCE Co., Dayton, pointed special counsel for the sub- New York vice president in formerly program promotion director 1 charge of of Don Lee named distributor of Stewart- Warner A Broadcasting Icommittee by its System, Rchairman, Sen. radio and television programs, joins D LEROY E. STOCK and DAVID J. radio and television products in seven 9Millard E. Tydings (D -Md.). In Don W. Sharpe, Beverly Hills, Calif., that capacity, Mr. Morgan will radio and television SACHS. ROBERT LEDER is New Ohio counties. URBAN F. GOCHOEL packager. He York is president and treasurer. serve as legal advisor and will supervise production for firm. representative with offices at 366 direct Madison Ave. Firm offers service for theI investigation and hearings WORLD BROADCASTING SYSTEM payment based on per show percentage dealing with accusations. announces extensions of contracts for of station's rate card. 'MERCY' TRIAL leA former chief inspector of the its service by WLPO La Salle, Ill.; Covered By Granite Network FBI in Washington before joining WKJG Ft. Wayne, Ind.; KTSW Em- NATIONAL SAFETY COUNCIL an- l poria, Kan.; WDLP Panama City, Fla.; nounces film, "Easy on the Eyes," the law firm EXTENSIVE radio coverage of three years ago, Mr. available lMorgan had served as associate WBKB (TV) Chicago; WTMV East from council in 35mm sound the so- called "mercy killing" trial slidefilm and for 16mm counsel of St. Louis, Ill.; KIMV Hutchinson, sound- motion of Dr. Hermann the Joint Congressional Kan.; WSFC Somgrset, Hen- projectors. N. Sander, 41- lCommittee WSON year -old Candia, N. H., investigating Pearl physician, derson, WVJS Owensboro, all Ky.; HAROLD Harbor. KMLB Monroe, La.; WFBR Baltimore; HIGGINS Co. opens offices who was acquitted of first degree Native of St. Louis, WOOD in Guaranty Bldg., 6253 Hollywood murder March 9, has been reported he received Grand Rapids, Mich.; WEW St. Blvd., his BA and MA Louis and KGHL Billings, Mont. Hollywood, to handle special by the Granite Network. degrees from product promotion. Mr. Higgins, head State Maryville State College, Maryville, RAY RICE publicity office moves to of firm, formerly was with Adolph With fulltime broadcast lines into Mo., in 1934 and 1936 respectively, 150 East 50 St., New York. Tele- Wenland & Assoc.,.Les Angeles adver- the Manchester courthouse, the and his LLB and LLM from phone: ELdorado 6 -0436. tising agency. network reported it went on the air Georgetown U. in Washington, in HERALD three times daily with resumes by BECKJORDEN, former vice HENRY A. GILLESPIE, DAVID 1939 and 1942. president in of B. Norm Bailey of trial testimony. charge research for ROGERS and WILLIAM T. DAVIES appointed southeast, northcentral and The programs were heard over the network's W K B R Manchester, VIRGINIA'S southwest field sales representatives, 'SOUTHWEST jLO eit, RADIO STATION respectively, for RCA's Thesaurus. WTSV Claremont, WOTW Nashua and WWNH Rochester. ASSOCIATED PROGRAM SERVICE, In addition to straight news New York, has prepared "Associated Program Manual," booklet made up broadcasts, Mr. Bailey also inter- of merchandise, program notes and viewed members of the press, both promotion -publicity sections. Service from this country and abroad, who is given to subscribers. Firm an- were assigned to cover the trial. nounces three new shows featuring Connie Stackpole, the network's Vic Damone, Mindy Carson and home economist, interviewed promi- EvelynKnight. Shows are 15- minutes, nent women visitors including thrice weekly. Westminster Choir of Novelist Fannie Hurst. After the Westminster Choir College signed to "not guilty" decision was made record exclusively for firm's library known, interviews were made with service. 1949 Dr. and Mrs. Sander and the prose- INDEX, TALL Equipment cuting and defending attorneys, AUDIENCE VIRGINIA the network reported. STATION * ROANOKE, R. C. DOVE, with RCA Victor for past *HOOFER =DIENA OF BROADCAST = four years, and H. V. SOMERVILLE, SHARE BROADCASTING activities of WHAM with company since 1929, appointed New Britain, Conn., are extended to operating assistant to vice president 24 hours per day.

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Paçc 48 IT l', 7950 BROADCASTING Telecasting Advertising's Role ures, and especially breakdowns, 11111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111!!I11'u1111 may not be available before next CENSUS Detailed year, he added. A television training program, ADVERTISING'S role in plans for the forthcoming 17th decennial cen- to be conducted by the Navy in sus, slated to get underway next Saturday, were detailed last week by New York, will train some 100 the Advertising Council in New York City. enumerators in the techniques of Simultaneously, Dr. Roy V. Peel, newly- confirmed director of the census-taking, Dr. Peel noted. He IIIIIIIIIIIIIIIIII!IIIIIIIIIIIIIIIIIII!11111111111111111111111111111111111111111111111111111111!IIIMIIIIIIIII!111111!II Census Bureau, outlined major said that while the program would highlights of the census initiated in mid -March in newspa- project be launched merely as "an experi- JOHN A. PARKER, formerly with which includes provision for radio pers with use of mats and other ment" at this time, its adoption by WLVA Lynchburg, Va., joins and TV set counts in living units materials, will continue until mid - the bureau eventually would re- WTRR Sanford, Fla., as sports throughout the U. S. Dr. Peel held April. sult in huge savings. director. his first news conference at council "By explaining to Americans JAMES WILLERTON, new to radio, headquarters Wednesday. the need to answer willingly and joins news department of K %OK St. Radio and television campaigns truthfully the census takers' ques- Louis in part -time capacity. get away officially today, with spots Stanley E. Baldwin tions, radio can help make the 1950 LES WHITE joins CKNW New West- to be aired by the four major net- STANLEY E. BALDWIN, 68, a minster, B. C., as night news editor. works and by individual stations census more accurate and hence founder and first manager of throughout the country. The next more useful," council officials WTAM Cleveland, then owned by ART HEDGES, assistant news director of WMTR Morristown, N. J., is the weeks stated in describing the campaign Co., three census radio announce- the Willard Storage Battery father of a girl, born March 17. ments are part of the council's net- as "vitally important to the public died March 19 in Cleveland. Mr. work regional or spot allocations interest." Baldwin joined Willard in 1920 and SAM MOLEN, sports director of plan. Dr. Peel hope that was its advertising manager when KMBC -KFRM Kansas City, Mo., was expressed honorary coach of East Central Okla- 140,000 census enumerators he and two others founded the sta- TV Plans homa Teachers College Basketball team throughout the country would ex- tion, operating it on storage bat- during National Assn. of Intercol- Filmed 20- second announcements, tend the count on radio and TV teries. From 1930 until his retire- legiate Basketball tournament. Team prepared by Benton & Bowles Inc., sets to each dwelling unit rather ment in 1947, he served as Willard's members and Mr. Molem were visited which volunteered to handle all ma- than on a sampling basis. Set fig- director of merchandising. by Bob Hope. terial for the census advertising phase, are being made available to TV stations. Prop material includes sample forms used by census enumerators, their identification cards and photographs of Ameri- can towns and cities. In addition, census- takers are available for guest appearances on TV programs. Radio-TV material stresses WT that all data given enumerators is G "confidential." oOM/NQ.ZES The council's census campaign, 2"FA5/E PRO SPEßOSr IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIilllllllllllll SOWA/ER/Y NEW E,l1fiCA.a.h "technical INA RKEt

111111u! luuuululllulu111111111111111IIIIIIIIIIIIIIIIIUIIIlu1111111111111IIIIIIIUl1u1uIIIII imil ROSS H. BEVILLE, chief engineer of WWDC -AM -FM Washington, nominated as candidate for mayor of Takoma Park, Md. RICHARD ECKLEE, chief engineer of WEAN and WKIL (FM) Kankakee, wT11c Ill., is the father of a boy. li PHILCO Corp.'s feedback -type micro- _--:04117KÌ IIVATES wave repeater for use in communication networks now being manufactured on production basis, company announces. TI'yE PROSPEROUS 1/rNERN NEW Eti1Ci! 0.4....04. ® wRK T .

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P.S. We now have our 5000 Watt Transmitter in operation! Paul W. Morency, Vice -Pres. -Gen. Mgr. Walter Johnson, Asst. Gen. Mgr. -Sales Mgr. WTIC's 50,000 WATTS REPRESENTED NATIONALLY BY WEED 8 CO. BROADCASTING Telecasting March 27, 1950 Page 49 Lauds Farm Story I 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111f 1111111111 WSSV that city. There you have four - who'll EDITOR, BROADCASTING: make it five? A fine job of telling the James Lowell, story of the National Farm and c,2aiz AilLa Promotion Director Home Hour [BROADCASTING, Feb. WSSV Petersburg, Va. 27]. We have received many favor- s (Letters are welcomed. The editors reserve the able comments... . right to use only the most pertinent portions.) Defends 'Read' . Thanks very much for this . EDITOR, BROADCASTING: excellent I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I i treatment... 1111111111111111111111111111111111111111111111I I I I I I I I I I I I I I 11111111191111111111111111111111111111111111111111111111111111111111111111111111111 I I 1 1111 I I 1 111111111111111111111 Mr. Norman Lassetter's letter of Gerald L. Seaman organizations with which we are ears daytime TV eyes night- Radio Executive -and your March 20 OPEN MIKE in which affiliated or do business. It's our time. WEOK is going ahead with he verbally chastises (and how!) Bert S. Gifting Advertising station owners would Milwaukee thought that the business of informing and en- the luckless announcer who asked do much better to concentrate on tertaining our listeners and getting his audience, "Did you READ about programming and sales rather than topnotch results for our advertisers the Leopard," certainly has a point 1 spending so much valuable time who pay us more than enough -but there are limitations. Some Happy With Day -Only getting angry with this person or money to make ends meet. 535 AM stations are owned or that organization. operated by newspaper publishers. EDITOR, BROADCASTING: Put us on the list of those who We appreciate our daytime only appreciate our daytime only li- It is hardly reasonable to expect WEOK has made money every franchise. We wouldn't want a cense. the announcers of these stations to week since going on the fulltime station in this TV infested air-so H. W. Cassill completely eschew that word we'd rather you ask Mr. Suggs area. After doing a good radio President "READ." (WMGY) to speak only for him- job during the day we broadcasting WEOK Poughkeepsie, N. Y. John F. Clagett self when he talks of daytime sta- like to go home at night and watch Clagett & Schultz tions losing money [OPEN MIKE, our favorite TV program on one Washington. March 6]. of the seven TV channels available We're happy with the FCC, the to us. WCON Profitable NAB and all other commissions and In our area the folks have radio EDITOR, BROADCASTING: KNX -CPN CHANGES Your article, "Cox- Howell Mer- Realigning Sales Staff [BROADCASTING, 20], ger" March REALIGNMENT of KNX Holly- stated: "It is understood the radio wood and the Columbia Pacific even in properties barely broke Network sales staff will become In 1949." the preceding paragraph, effective between April 1 and April you stated: "WCON began in 1947, 15 according to an announcement and is managed by David Carpen- by Merle S. Jones, general manager t ter." l of KNX, and Wayne R. Steffner, come WCON had a very profitable CPN salesmahager. 1949. With allowances for the cost Ole G. Morby, CPN account ex- to the of special engineering, the station ecutive in San Francisco, transfers compared favorably with any in its to KNX -CPN headquarters in class in the South. Hollywood, with Clark George, I came here in August 1947 and KNX -CPN account executive trans- have hired every person on the ferring to San Francisco to handle staff. We have more local and At- network sales there. Arthur W. show in lanta- placed regional business than Mortensen, CPN merchandising is i any other Atlanta station. manager, and Frank Orth, formerly The February Hooper Share of KPHO Phoenix sales manager, Central Audience shows that we lead all joins KNX -CPN sales staff. No stations in the morning and are replacement has been named yet showing steady improvement in all for Mr. Mortensen. Ohio a other periods. We have built and sold more live shows than this OLYMPIC Radio and Television Inc_, town's seen in many a day. Long Island City, N. Y., reports its David Carpenter net sales of television and radio receiving sets in 1949 were almost three General Manager times those of 1948 and that net in- t $M WCON Atlanta, Ga. come after provision for federal in- [EDITOR'S NOTE: BROADCASTING come tax was $578,163. regrets the inference that WCON was not a money- maker. It's understood the station did in excess of a half - million-dollar gross in 1949, with net in the $50,000- $60,000 category, exclusive of heavy AM engineering ex- penses and installation of TV plant and equipment.]

11411330 K.C. Ai15 W .WSSV's Thespians 5000 OF )" ' EDITOR, BROADCASTING: PROGRAMS ñ" In your March 20 issue of BROAD- D1S11N01SHED The latest CASTING, on page 46, you mention a ENGLISH BMB report shows that WBNS Little Theatre production in Ports- has 187,980 families who listen to mouth, Ohio, in which three mem- a JEWISH this station ... a gain of 24,430. Just bers of WPAY -AM -FM were fea- 11 ALIAS another indication that every day more AUDIENCES and more central Ohio listeners tune to tured. Well, we can go them one SG/E. WBNS for entertainment, news and better: K information. That's why WBNS Little Theatre production of EA delivers greater selling power AAL "George Washington Slept Here" ? Ot WHo for less money. 1141. W110s in Petersburg, Va., featured Paul WEVD l ASK JOHN BLAIR J.. s on Advcr115cr Hennings, program ; director Among .Il)i1-SrIX,3t.+1L`Nsl.'Ci-M(4 s r rJll; George Lund, announcer; Wilbert NERD Keys, copywriter; and James 117.119 N. 49 St. POWER 5000 D. 1000 N. CBS COLUMBUS, OHIO Lowell, promotion director, all of HENRY NEENfIELD, Mg. Director N.R.19 Page 50 March 27, 1950 BROADCASTING Telecasting WEEKDAY (Average For All Programs) (2,514) (6.4) ( -0.1)

National Nielsen- Ratings Top Programs 1 1 Arthur Godfrey (L. IL M.) (CBS) .. 4,596 11.7 -1.7 2 9 Pepper Young's Family (NBC) 4,125 10.5 FEBRUARY 5 -11, 1950 NIELSEN- RATING' .... +0.7 3 2 Romance of Helen Trent (CBS) .... 4,085 10.4 -0.9 4 8 Right to Happiness (NBC) 4,046 10.3 +0.3 5 13 Backstage Wife (NBC) 4,046 10.3 +1.2 Current Rating 6 14 Stella Dallas (NBC) 4,046 10.3 +1.4 - - 18 7 Young Current Previous Homes Homes Points Widder Brown (NBC) 3,967 10.1 +1.7 Rank Rank Program (000) Change 8 19 When A Girl Marries (NBC) 3,889 9.9 +1.5 9 4 Wendy Warren (CBS) 3,850 9.8 -0.6 EVENING, ONCE -A -WEEK (Average For All Programs) (4,242) (10.8) (-0.4) 10 5 Our Gal, Sunday (CBS) 3,850 9.8 -0.5 11 7 Aunt Jenny (CBS) 3,771 9.6 -0.4 1 2 Lux Rodio Theatre (CBS) 10,017 25.5 0.0 12 10 Road of Life (NBC) 3,732 9.5 0.0 2 1 Jock Benny (CBS) 8,603 21.9 -3.6 13 3 Arthur Godfrey (Nabisco) (CBS) 3,653 9.3 3 3 Godfrey's Talent Scouts (CBS) 8,328 21.2 -1.9 -0.5 14 12 Ma Perkins (CBS) 3.575 9.1 4 13 Fibber McGee & Molly (NBC) 7,856 20.0 -0.2 +3.0 15 11 Big Sister (CBS) 3,575 9.1 5 5 Amos n Andy (CBS) 7,463 19.0 -1.7 -0.3 6 11 Walter Winchell (ABC) 7,267 18.5 }1.3 7 6 Charlie McCarthy (CBS) 7,188 18.3 -2.4 8 4 My Friend Irma (CBS) 7,071 18.0 -2.8 DAY, SATURDAY (Average For All Programs) (2,239) (5.7) ( 9 7 Mystery Theatre (CBS) 6,874 17.5 -1.8 -0.2) 10 17 Mr. Chameleon (CBS) 6,756 17.2 +0.7 1 1 Grand Central Station (CBS) 5,185 13.2 -1.4 11 37 Bob Hope (NBC) 6,717 17.1 +2.5 2 2 Stars Over Hollywood (CBS) 4,910 12.5 -1.2 12 10 F.B.I. in Peace & War (CBS) 6,638 16.9 -0.8 3 3 Armstrong Theatre (CBS) 4,714 12.0 -0.9 13 9 Mr. Keen (CBS) 6,599 16.8 -1.3 14 19 You Bet Your Life (CBS) 6,599 16.8 +0.5 15 14 Dr. Christian (CBS) 6,560 16.7 -0.1 16 23 Mr. District Attorney (NBC) 6,521 16.6 +0.6 DAY, SUNDAY (Average For All Programs) (1,453) (3.7) (-0.2) 17 20 Inner Sanctum (CBS) 6,481 16.5 +0.2 18 8 Red Skelton (CBS) 6,285 16.0 -2.7 I 1 True Detective Mysteries (MBS) 5,421 13.8 +0.5 19 32 Fat Man (ABC) 6,089 15.5 +0.6 2 2 Shadow (MBS) 4,871 12.4 +0.5 20 24 Gene Autry (CBS) 6,089 15.5 -0.3 3 3 Martin Kane, Private Eye (MBS) ... 3,967 10.1 -0.8 Copyright 1950, A. C. Nielsen Co. EVENING, MULTI- WEEKLY (Average For All Programs) (2,522) (7.2) (-0.2) NOTE: Number of homes is obtained by applying the "NIELSEN- RATING" (oó) to 39,281,000- 1 1 Beulah (CBS) 5,971 15.2 -0.6 the 1949 estimate of Total United States Radio Homes. 2 3 Lone Ranger (ABC) 5,185 13.2 }0.8 (') Homes reached during all or any part of the program, except for homes listening only 3 2 Counter -Spy (ABC) 5,067 12.9 -I-0.4 1 to 5 minutes. CBS Affilates Suit CBS filed a motion to dismiss a $223,000 damage suit Wednesday in Federal District Court, Chicago, and was given five days in which SC4eiC to file a supporting brief [BROAD- Saar sew CASTING, Mar. 20]. Salt River Broadcasting Co. (for KTUC Tuc- son and KOY Phoenix) is suing -STEPS UP SALES! the network for money damages allegedly sustained after the affiliation contract was cancelled Jan. 1. Continuity shows that bring you $ $ $ ! urlcomin9 MISTER MUGGINS Quality scripts in quantity March 28: American Marketing Assn.. LITTLE WHITE CHAPEL Hotel Shelton, N. Y. Highlighted by music of lasting value March 28 -31: National Premium Buyers' Exposition, Stevens Hotel, Chicago. from the SESAC Transcribed Library. March 31 -April 1: South Dakota Broad- STARLIGHT SONATA casters Assn., Hotel Lawler, Mitchell, S. D. Many of these superior scripts April 1 -2: Eastern Conference Adver- tising Federation of America Wem - HERE COMES THE BAND ens' Advertising Clubs, Sheraton - come in complete series of 39 shows Belvedere Hotel, Baltimore. April 4: Radio Pioneers Club annual ... additional scripts for holidays dinner, Ritz Carlton Hotel, New York. GIT ALONG COWBOY April 12 -19: NAB convention, Stevens and Hotel, Chicago: special events. Engineering Conference, April 12 -15; Unaffiliated Stations Conference, MAGIC MUSIC BOX April 16; Sponsored coast to coast! FM Stations Conference, April 17; Management Conference, April 17 -19. April 15: New England Radio Engineer- MUSIC WE REMEMBER ing meeting, Somerset Hotel, Boston. April 24 -28: Sixty -sixth semi -annual convention, Society of Motion Picture Hundreds of outstanding American and Television Engineers, Drake AMERICAN FOLK MELODIES Hotel, Chicago. Folk - Band - Concert - Religious - Hawaiian - Novelties - South FIESTA TIME American and Spanish renditions in- In cluded in over 3500 musical selections POLYNESIAN NIGHTS Altoona, Pa., contained in the SESAC Transcribed It's Library -ALL FOR AS LITTLE AS VARIETY SOIREE ROY F. THOMPSON $40 A MONTH! and

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BROADCASTING Tele asting March 27, 7950 Page 51 Network Accounts (Continued from page 12) last half of Arthur Godfrey Talent Scoute simulcast on CBS and CBS -TV.. Ruthrauff & Ryan, New York, is agency for Frostee. Young & Rubicam, New York, handles other Lipton products. MILES LABS., Elkhart, Ind. (Alka Seltzer, One -A -Day vitamins), starts alternate -week instead of weekly sponsorship of Quiz Kids on NBC -TV (Friday, 7 to 7:30 p.m. CST) starting June 2 for June, July and August. NBC expected to keep remainder of show sustaining. Miles plans to return to weekly schedule in fall. Agency: Wade Adv., Chicago. Miles Labs., also Ind., through Wade renew sponsorship of Monday, Wednesday and Friday broadcasts of Edwin C. Hill, ABC news commentator, heard Monday- Friday, 7 -7:05 p.m. EST. New schedule is for 22 weeks and is effective April 3.

PETER PAUL Inc., Naugatuck, Conn. (candy), will begin sponsorship April 15 PEGGY LEE (3d I), songstress and author of hit tunes, who got her start of Buck Rogers over 19- station ABC -TV network, Saturday, 7 -7:30 p.m. (EST). at WDAY Fargo, N. D., in the late 30s, and her husband, Dave Barbour Initial contract is for eight weeks. Agency: Maxon Inc., New York. (4th I), are greeted at the airport on their arrival to pay a visit to WDAY. The group includes (I to r) Ken Kennedy, WDAY program director; Mrs. Ken- nedy; Peggy Lee and Mr. Barbour; Earl C. Reineke, president and general manager of WDAY; Mrs. Reineke; Bill Moher, WDAY announcer, and Glenn Flint, /Idp.opl... news editor.

R. M. BUDD, with Campbell Soup Co., Camden, N. J., for 25 years, appointed to newly created position of general advertising manager. H. M. STEVENS, formerly with Lever Bros., appointed advertising manager of soups, and J. R. Agencies JOHNSON, formerly assistant to advertising manager, appointed advertising manager of Franco- American products. (Continued from page 11) SLADE, formerly writer and -AM -TV FRANK M. ROGERS appointed sales of Elgin American, Div. of Illinois producer with KSTP St. Paul, and before manager that with WBBM Chicago and WWJ Detroit, also -TV Watch Case Co. He has been with company since 1945, and assistant sales joins radio staff of agency. manager since 1947. Firm places business through Russel M. Seeds Agency, GARRETT E. HOLLARAN joins San Francisco office of Brisacher, Wheeler & Chicago. Staff as radio -TV director. He was formerly commercial program director for KARM Fresno, Calif., and before radio LEE PHARMACAL Co. combines with OGILIVIE SISTERS, hair beauty prod- that director of Beverly Hills office of Lennen & Mitchell, producer at ABC ucts company, to form OGILIVIE SISTERS -LEE Inc., which will produce new New York, radio director of Chicago office of Erwin, Wasey & Co. and home permanent and hair conditioner kit. Lee Pharmacal also will be exclusive assistant to vice president in charge of program department of World Broadcasting, New York. retail sales agents for all Ogilivie Sisters products. JOHN A. ROOSEVELT is president and RAYMOND LEE, chairman of board of Pharmacal Co. Adver- RUTH SMITH, formerly with Knox tising agency to handle new product not yet appointed. -Reeves, Minneapolis, joins copy department of Kenyon & Eckhardt, New York. ROBERT G. SPEARS, formerly product manager of Standard Brands Inc., ROBERT SHULER of Young & Rubicam Inc., New York, is appointed vice president and general manager of Jelke Good Luck Products in Hollywood in connection with filming of Silver Theatre television series at Jerry Fairbanks Div., Lever Bros. Inc. LAWRENCE A. FLAGLER, in charge of domestic production for William R. MAURICE LIONEL. HIRSCH Co., St. Louis, elected to membership in Amer- Warner, Richard Hudnut and Standard Laboratories, in both New York and ican Assn. of Advertising Agencies. St. Louis plants, elected vice president of Warner -Hudnut Co. WASSER, KAY & PHILLIPS Inc., Pittsburgh, moves to new offices in Clark Bldg., effective April 1. Company was formerly Pete Wasser Co. WFIL Cuts for the station and giving large savings for the sponsors. ALBERT FRANK -GUENTHER LAW Inc., San Francisco, moves to new quarters (Continued from page 20) To make room for the low- budget in Wall Street Journal Bldg., 425 Bush St. Telephone remains YUkon 6 -4641. vertising medium. WFIL's new packages, Mr. Clipp said, the sta rate structure is based on this tion discontinued about six hours of local and network sustaining RRN RELAYS participating stations preceding thinking." the games. Radio -relay, of course, broadcasts weekly. Only two of the Permits FM Quality -Hanna In the meantime, the station an- 12 newly-scheduled programs re- does not permit closed- circuit dis- nounced it has completed a move main unsold, he said. RURAL RADIO (FM) Network tribution. to strengthen WFIL's nighttime in New York is operating the radio schedule while attracting new largest radio -relay broadcasting business. This has been done, Mr. network in the country, Michael R. WFGM DEDICATED Clipp said, by revising the evening PACIFIC GROUP Hanna, general manager of RRN program lineup and Formal Ceremonies Are Held scheduling a XL Stations Meet at Spokane and of WHCU -AM -FM Ithaca, number of "low -cost transcribed N. Y., said last week. FORMAL dedication of WFGM shows" providing increased revenue Fitchburg, PACIFIC Northwest Broadcasters, The operating efficiency and Mass., was held on Feb. which is comprised of the eight XL standards of the system 25, 10 days after its opening broad- -which cast day. stations, held its second meeting of conveys regular programming to 1950 in Spokane March 18 -19. All an 11- station network using only Ceremonies featured a dedica- of the XL stations were repre- radio relays-"permit the entire tory broadcast and open house. sented except KXLE Ellensburg, capabilities of FM quality to be Speakers included State Senator Wash. realized," Mr. Hanna said. George W. Stanton, Mayor Peter J. D Levanti and Police Chief Managers attending were: Ernie His statement on Carlisle the technical F. Taylor, all of whom Neath, KXLQ Bozeman, Paul Hat- worth of the radio -relay system were intro- U was duced by Program Director Edward PT6 -A ton, KXLK Great Falls, Barclay made to clarify reports last week in J. Penney. Owned and operated by A tape recorder with amazingly low Craighead, KXLJ Helena, Arne BROADCASTING, that a projected Z wide the Wachusett Broadcasting Co., distortion. band reproduction, Anzjon, KXLF Butte, Pat Good - deal for the RRN to carry broad- WFGM is 1 versatility. and economy over, ICXLL Missoula, all Montana, casts of Yankee baseball assigned kw daytime games on 1580 kc. GREEN BAY, and Bryan Woolston, KXLY Spo- had fallen through because the WISC. kane, who acted as host. Also pres- Yankee management had ques- ent were Jimmy USES Mount, sales tioned the practicability of radio - manager of KXL Portland, Ore.; relay feeds. Why buy 2 or more... Tracy Moore, West Coast sales The Yankee question did not do 1 big sales job manager, and Ed Craney, manager arise in respect to the technical of Pacific Northwest Broadcasters. competence of radio relay. What on "RADIO BALTIMORE" Engmeered by the World's Oldest and Largest Between business sessions, the the baseball officials had questioned Manufacturers el Professional Magnetic Recorders members visited Sears Farm Store was whether Contact it might not be more EDWARD `akbA Magnecerd, Inc., 360 N. Michigan, Chicago, Ill where KXLY he1péd condúd a ' desirable to use lines which could PETRY three -day sale. carry closed- circuit information to CO. UDL Page 52 March 27, 1950 BROADCASTING Telecasting Plans in the lower level of the Stevens To Air BAM will open April 12, with light equip- MUTUAL BASEBALL (Continued from page 25) ment to be displayed on the "Magi- Florida Group Hears White cal Fifth Floor." EXECUTIVES from 10 Mutual announced [BROADCASTING, March Principal Management Confer- 20], a talk by Maurice B. Mitchell, affiliates in Florida have met with will - director of Broadcast Advertising ence speakers be Carlos Rom the network's president, Frank ulo, UN Assembly presi- Bureau. His topic is "Selling the General White, to hear details of the pro- dent; Paul G. Hoffman, ECA ad- Program," and will be included in posed MBS major league baseball ministrator; Herman W. Stein - a discussion on development of new broadcasts. The session was held kraus, T.J. S. Chamber of program resources. Final event Commerce March 20 in Ft. Pierce. president; Wayne Coy, FCC chair- Mr. White, accompanied by E. Sunday afternoon will be a sports H. E. Babcock, M. clinic man; director of Johnson, Mutual vice with Patt McDonald, WHHM Avco Mfg. Corp. and widely known president, Memphis, as director. and Charles Goodwin of its station farmer, businessman, educator and relations Tentative agenda for the Mon- of the Management department, outlined the morning author. Theme background for "Game of day FM meeting, to be Conference is "The American the Day" chaired by Matthew H. Bonebrake, Broadcaster's Responsibility in the broadcasts which start April 18 KOCY -FM Oklahoma City, chair- World Today." GOV. Herman Talmadge of Georgia [BROADCASTING, March 13]. The of trio also presented a man the FM Committee, in- (r) congratulates Frank White, presi- general dis- cludes Howard Lane, WJJD Chi- cussion of sales techniques for cago and Field Enterprises Inc. dent of MBS, after Mr. White re- local cooperative sponsorship of the and retiring NAB board member, ceived a commission as lieutenant - games. on "Functional Music "; Chet L. COINAGE PLAN colonel on the governor's staff. The Arrangements for the event were Thomas, KXOK St. Louis and presi- presentation was made March 17 handled by Doug Silver, 'co-owner- dent 71/2 manager of host of Transit Radio Inc., on Propose 21/2, Cent Pieces when Mr. White was in Atlanta to station WIRA Ft. "Transit Radio -A Retail Me- Pierce. O. H. Peacock, co -owner dium"; Stanley Joseloff, president, PROPOSED minting of 21fí and conduct a meeting of MBS affiliates. of WIRA, took the Mutual officials Storecast Corp. of America, on 71/2 -cent coins met mixed reception deep sea fishing on his yacht the "Advertising's Biggest Challenge last week at a hearing before a posais were completed Thursday by following day. Banking & Currency sub- the Senate subcommittee. Further to Radio and How FM Will Meet Senate Those attending session committee, which is considering a support of minting the odd- denomi- the in- It "; Mr. Bonebrake on "FM Net- cluded : series of bills. Fate of the pro - nation coins was expressed. Objec- working"; Edward A. Wheeler, Mr. Silver, Kingsley Butt and Frank WEAW Evanston, Ill., on "FM's posal is of unusual interest to sev- tion was voiced by the U. S. Inde- McDowell, WIRA Ft. Pierce; Reggie eral major radio advertisers deal- pendent Telephone Assn., finding Martin, WJHP Jacksonville; Robert S. Special Services, How to Use One Taylor and Ted Covington. WONN or All." ing in soft drinks and other low - the coin system not practical for L'keland; A. Frank Katzentine, WKAT priced products. telephone industry uses. Miami Beach; T. S. Gilchrist, WTMC Ocala; J. Allen Brown, WLOF Orlando; Duplication Question Edward Walsh Mehren, Beverly Juke Box Officials Jack Faulkner and Herb Anderson, Merrill WTSP St. Petersburg; Joseph S. Field, Lindsay, WSOY Deca- Hills, Calif., appeared on behalf The juke box interests, repre- WIRK West Palm Beach; Larry Rollins, tur, Ill., retiring NAB director for of the American Institute for In- sented by J. W. Haddock, of AMI WSIR Winter Haven. small stations, will discuss "Why I termediate Coinage, of which he is Inc., Grand Rapids, Mich., and Duplicate." Robert Dean, KOTA chairman. He also is president of Edward H. Renner, of the North- SIXTEEN CBS network shows per week have been switched from New Rapid City, S. D., will take the op- Squirt Co., Beverly Hills soft drink ern Virginia Music Co., said the posite position and discuss York to Washington, bringing total "Why manufacturer. 71/20 piece would aid them in com- of I Do Not Washington CBS originations to Duplicate." Winding up Mrs. Nellie Tayloe Ross, director batting high cost factors in their 30, aired from WTOP studios the FM meeting will be FM after an of the U. S. Mint, opposed the plan industry. April 3. panel including Messrs. Lane, register would Thomas, Dean, Joseloff, Lindsay and said every cash outmoded. No condition now ex- and Bonebrake; Everett L. Dillard, be WASH (FM) Washington, retiring ists which would justify such coins, NAB board member for FM; Frank she testified, adding "How would U. Fletcher, WARL -FM Arlington, you make change for a 3-cent recently re- elected a NAB board stamp if you paid for it with a 71/2- member for FM; Victor C. Diehm, cent piece:" WAZL -FM Hazleton, Pa.; Josh Change Reply Horne, WCEC and WFMA (FM) Rocky Mount, N. C. In reply, it was explained that Convention week opens Wednes- this change could be made with two Bigger by 120,590 (18.5 %'MORE) listening families in the day April 12 with registration for pennies and a 21/2-cent piece. daytime and 112,780 (16.1% MORE). listening families the annual NAB Engineering Con- Mr. Mehren explained the in- at night than in 1946 ... ference [see BROADCASTING, March stitute is a non -profit organization 13, for complete agenda]. Wind- backed by a number of business ... WFIL is the only Philadelphia network station ing up the engineering meetings and industrial leaders. Soft drink to show audience gaina both day and night in purveyors, he said want to raise will be the annual NAB -FCC BMB's 1949 survey. Roundtable. prices but the public doesn't like to The annual equipment exposition pay two coins for a drink and the WFIL has increased actual listening half next step above a nickel is a dime. its audience by a million people day and night 1946. Progress Inflationary trends since World -both -since 1930 -1950 War II have aggravated the need with Philadelphia's most progressive station. Right now, in 20th Anniversary Year for intermediate coins, he said, sug- 1950, WFIL will work night and day to carry your sales gesting effects of inflation "will re- message to the largest BONUS AREA in BMB's main with us in the establishment Philadelphia Report. 46.0 of a permanent new economic base." He declared the new coins will elim- "HOOPER "* inate waste in the distribution pro- Better Buy WFIL . . A BETTER BUY THAN EVER... *(average 5 periods cess and promote efficiency. winter, 1950) A saving of $5 billion to $8 billion proves the best buy a year is possible, he said. In the in case of the 20 billion bottles of soft VA. drinks sold annually the public DANVILLE, would be saved $516 million, he is said. Similar savings were cited for beer and coffee as well as transit Sh, qhda24104ia 7nÿd7(, services. Other savings would be WBTM found in sales and luxury prices .W0wareorlecl4 THE KATZ AGENCY ABC AFFILIATE 5 kw (d) ABC 1 kw (n) as well as through split -cent pric- Rep: HOLLINCBERY ing, he contended. Hearings on the coinage pro - BROADCASTING Telecasting March 27, 1950 Page 53 Telecrrt/4019 Richards Probe proposed that FCC chief counsel against making false statements in join him in requesting an official a matter within the jurisdiction (Continued from page 24) investigation into possible perjury, of a federal agency." .%seni theft of documents, fraud and false Mr. Ford angrily rejected the ID> he labels his opinions as such." statements before a federal agency In response to Mr. Fulton's de- invitation, charging this action was by Mr. Roberts. an "attempt to smear the witness." Pull Out for Filing mand that he produce complaints Mr. Fulton questioned the wit- received by KMPC from listeners, "This is slander in cross- exami- ness at length on a promotional nation," he said. "Counsel has an- Sets 89 which he was unable to do, Mr. broadcast he had made for Davis Near Million Roberts said he believes news can nounced he is trying to impeach (Continued from page 1.9) Motor Co. of Van Nuys, Calif., this witness and he has had five be cleverly "slanted" so that lis- shortly after he left KMPC in 1948. tion of factories not members of teners would not be aware of the days to do it." Released over four California Charges Intimidation RMA, the total number of FM sets fact and the thought desired "sub- stations via transcription, the produced is estimated as At Mr. Ex- of the consciously registered in their broadcast was "strictly advertis- Fulton's request that present date to be over minds." aminer Johnson send a transcript 5,000,000. ing," Mr. Roberts maintained when This total includes TV sets with Further Revelation 'questioned as to whether every of Mr. Roberts' testimony to the FM -band Los Angeles County district attor- tuners. Under cross -examination, Mr. statement in it was true. Pressed In the joint NAB -RMA analysis on one statement in particular, he ney, Mr. Ford again exclaimed: Roberts said that in direct opposi- "Counsel is trying to intimidate it was found that 14,500,000 radio tion to Mr. Richards' instructions, said he did not know for certain and television sets were whether it was more this witness. This is highly im- purchased David Lilienthal and Bernard true any than in 1949. Home radio he would know proper. I object to this motion and sets accounted Baruch were not always given the "absolutely" about 7,956,000 of the complete truth of any commer- move it be stricken from the rec- for the total, with an- worst end of the deal in his broad- ord." other 3,964,000 auto radios and casts. cial he might be handed to read on the air. Mr. Fulton contended Mr. Mr. Fulton again interrupted 2,594,000 TV sets. The sales fig- Objecting to what he termed Mr. with an offer to strike out all of ures, of course, are below the actual Fulton's attempt to Mr. Roberts had described a small plant "smear" as "massive." Mr. Roberts' testimony so that the factory production which consisted Roberts, FCC chief counsel said Commission "won't be in the posi- of 7,456,000 radios and 3,029,000 the newscaster was not on trial and Davis Co. Issue tion of vouching for this witness." TV receivers, with differences ac- was not the complainant in the Under further questioning, Mr. More words followed between counted for by dealer- distributor case. Radio News Club was, he re- Roberts testified that he was aware Messrs. Fulton and Ford when Mr. stocks. minded. of the current Davis Co. probe and Richards' counsel claimed scripts Last year 78% of all cars manu- At the conclusion of Monday's that he was also "cooperating with introduced by FCC were property factured were equipped with ra- hearing, Mr. Fulton questioned the the district attorney." of the station. Mr. Fulton, after dios, a total of 3,964,000 sets that newsman about files purportedly "Then," said Mr. Fulton, "I now securing them for use in question- went into autos. belonging to Mr. Richards, and invite counsel for the Commission ing, refused to return them to Mr. cautioned that if he had certain pa- to join me in asking the examiner Ford unless it was specified they Average for '48 -'49 pers, it was illegal and criminal. to send to the district attorney of belong to KMPC and should re- Average number of radio sets, in- Charges by Mr. Ford that Mr. Los Angeles County a transcript of main in his possession when not cluding TV, was 1.70 Roberts per home at was being "intimidated" all Mr. Roberts' testimony for in- being used by the FCC examiner. the end of 1949, the same and "impeached" finally ordered average by defense coun- vestigation of possible perjury in Examiner Johnson as that found for 1948. The sel highlighted Mr. Ford with a ratio the Tuesday ses- this proceeding, possible theft of scripts returned to of auto sets to cars a peak sion. stipulation that both parties should hit of documents, possible fraud, and pos- 88% in 1947 before dropping to the This developed when Mr. Fulton sible violation of federal statutes have free access to all records at all times. 78% figure for 1949. However, a million more auto were Personal sets turned Ipp/ 400/ Criticism out in 1949 than in 1947. Mr. Roberts during earlier cross - In the process of compiling the COMING examination admitted he expressed NAB -RMA figures it was found SOON personal criticism of the Republi- that some unofficial estimates of the can controlled 80th Congress in total number of radio homes had 1948, "contrary to Richards' or- been based on misunderstanding He also said he of ders." praised the U. S. Bureau Republicans when he felt they were Census data. right. The Census Bureau estimates Beginning a brief redirect ex- there were 42,843,000 families in amination of Mr. Roberts, FCC the United States as of Jan. 1, 1950. chief counsel was sustained in a It figures that 95% of these fami- motion to strike from the record lies have radios, a total of 40,701,- Mr. Fulton's motion that the wit- 000 radio homes. The bureau's esti- 40 mate of radio saturation in ness be investigated for perjury. 1948 Under redirect examination, Mr. was 94.2% of homes. Roberts read broadcasts he made Radio -home estimates ranging as concerning Gen. Douglas Mac- high as 42,000,000 are believed to Arthur for which he claims to have have been computed on a Census been fired from KMPC because Bureau estimate of 45,000,000 hous- they were not wholly complimen- ing units, but this 45,000,000 figure tary in accordance with Mr. Rich- covers all dwellings whereas only ards' orders. 42,843,000 are actually occupied by families. Lauds Richards Stations The Federal Reserve Board esti- COMMENDATION of the public mates there are 50,000,000 "spend -. service achievements of the G. A. ing units" in the United States,' Richards stations was voiced in a compared to 42,843,000 families, March 16 letter to FCC Chairman but this spending unit figure is Wayne Coy from Clyde A. Lewis, based on the number of persons national commander -in -chief Of the who earn income and it does not Veterans of Foreign Wars. The allow for families having more than letter, in part, stated ". . . the one wage earner, according to three stations, particularly WJR board officials. Detroit have always given exceptional public service support to the patriotic and Americanism FOR projects of the VFW.... It is my INCREASED SPOT BILLINGS opinion that stations are judged contact by the public service they perform, rather than the private utterances JOSEPH HERSHEY McSILLVRA. INC. 366 Modlson Avenue, New York and notes of the principal stock- M,rray Hill holder." 2-8755 Page 54 March 27, 1950 BROADCASTING Telecasting MARCH 27, 1950

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Mid-April Completion Dote Seen COLOR WINDUP HOPES that FCC may complete amination getting underway about standards, Dr. Stanton said CBS its contentious and protracted color April 3 -4. would cooperate "whole- heartedly" IN THIS TELECASTING . . . television hearing not later than FCC signified an interest in if they are adopted, but was unable Mid -April End Seen For Color mid -April arose last week as these a lenticular color photography pro- to predict the CBS color program Hearings - 3 developments brought the presen- cess which had been suggested by if another system is adopted. Harper Cites TV Marketing Successes 3 Acceptance of ASCAP Revisions Put tation of direct testimony near an W. E. Celestin and which the Com- Mr. McConnell, said NBC's color to Vote 4 end: mission felt "may be capable of program would not be on as broad AT &T Network Expansion Surveyed S of a color set adaptation" to color TV transmis- a scope if non -compatible (CBS) Mullen Predicts Increased Use of Development 12 which will receive RCA color trans- sion. FCC pointed out, however, standards were approved. Film missions and, without additions, that Mr. Celestin must make "act-. The NBC executive was ques- DEPARTMENTS may also receive transmissions by ual television tests" and provide tioned sharply by Chairman Wayne Film Report .. 15 Reel Takes 15 the Color Television Inc. and CBS "definite information." Coy on this point. Did he mean, On Dotted Line 12 Teleflle Telestatus .... 8 systems was reported by FCC Comr. Western Union Plans Mr. Coy wanted to know, that Robert F. Jones. He said he had NBC would prefer to "follow rather Western Union outlined con- in seen such a set but did not say of than keep even" event of stand- tingent plans for establishment ards which would not permit pres- Connell would concede the exist- where. TV network facilities (video only) ; CBS President Frank Stan- ent sets to receive color transmis- ence of a workable "combination" and a Bell System representative, without adap- set which, as Comr. Jones described ton called for a "clean -cut decision" appearing at FCC request and sions in monochrome possible tation. it, is based on the RCA system and on color "at the earliest speaking on his own behalf on receive CTI color and re- moment," promised to be airing 20 Made No Decision will also compromises necessary for 6 -mc may be to re- hours of color weekly within three reiterated portedly arranged color, said he felt further experi- Mr. McConnell that ceive CBS color with no addi- months after a decision adopting mentation was preferable to estab- NBC hadn't reached a decision on -all and foresaw a pos- tions to the equipment needed to CBS standards, lishment of a single color standard. the extent of its color program- receive RCA color. sibility of almost 100% colorcasting Both Dr. Stanton of CBS and ming in that case, except that it in two years. He opposed multiple couldn't launch as broad a color When Comr. Jones asked the Mr. McConnell of NBC urged CBS president whether he would standards on grounds that public adoption of their respective sys- program as it would if its own word he had seen confusion would re- compatible system were chosen. accept his that and industry tems. such a set, Dr. Stanton replied: sult and color might be delayed. Though opposed to multiple Neither Dr. Stanton nor Mr. Mc- "I'll take your word for it but I President Joseph H. McCon- won't take the engineer's word." nell of NBC, RCA subsidiary, said Cites Marketing If such a set existed, he claimed, NBC would increase its present 8- it would have been -or should have hour -week schedule of Washington HARPER DEFENDS TV Successes been -exhibited in the hearings be- colorcasts to 12 hours a week "im- fore now. mediately" if the RCA system is "big - TWO CURRENT appraisals of television -that it is suited only for Issue adopted, and would be networking time" advertisers willing to meet "high price tags," and that its market Cites 'Ifs' of at least 18 hours a week a year coverage is "too thin, too sectional"-were challenged last week by But he conceded that if such a later. Marion Harper Jr., president of McCann -Erickson Inc. receiver exists, and "if it works and The outlook for cross-exam- Stressing television in a general * if the cost is right," the public ination dropped from a total of media discussion last Thursday be- uses would not be harmed by adoption He observed further that each or multiple standards. At about 30 hours to a little less than fore the Radio Executives Club at TV with other media and that most of dual when CBS announced it will New York, that point he had been contending 20 the Hotel Roosevelt, of them can show "good money's one waive cross -examination altogether. Mr. found that approval of more than sys- Harper worth in sales results." would cause confusion among FCC cancelled this week's sessions, little support for Mr. Harper coupled his challenge tem was hoped direct testimony the public by requiring them to but it either thesis, with a plea for more and better in advance, would be completed early next week which he denied histories in sup- choose "programs" media sales case could not receive on if not in last Friday's sessions (see on the basis of of his contention all me- since they port that on Telecasting 16) late story page 86), with cross -ex- other media his- dia can be properly measured only (Continued s tories and TV's "in the nude" though they are estab- dressed NBC's President McConnell at already usually seen only "when Columbia's President Stanton TV hearing. lished marketing to kill." His subject was "the testifies in color sessions. FCC's color accomplishment s. naked medium," which he described "To the con- as "the net, clear demonstrable trary, indeed, Mr. Harper ability ... to bring home the kind there seems every of bacon the purchaser lives on." indication that TV is now and will Television is especially suited to continue to be a strong, valid, new take the lead in development of kind of medium qualified . for concrete data because it is sharply the use of practically any adver- sectional and homes within any tiser," Mr. Harper asserted, add- area are readily located to make ing that some observers tend to possible "matched samples" of overlook TV's potential impact. those homes. This is no longer He cited McCann -Erickson's list possible in radio, he added. of 23 TV clients whose budgets He concluded, ". . until the range from $14,000 to over $1 mil- 'naked medium' itself can be seen lion, and noted that "each of these and appraised, neither media seller advertisers is in this medium to nor media buyer has lived up to accomplish a marketing advance." his obligation...." March 27, 1950 "requiring or influencing" a broadcaster or telecaster to bargain for Acceptance Put to Vote a blanket license before negotiating for a per -program license; requires ASCAP REVISIONS changes in ASCAP membership "ACCEPTANCE" of the new tion of the new decree: would be prohibited from entering eligibility, and cease "monopolis- ASCAP -government consent de- (1) ASCAP's practice of claim- into any contract over five years, tic" practices in licensing of for- cree, which provides changes in ing fees for non -ASCAP music such as is now in force with the eign music in the U. S. the society's licensing procedures programs immediately preceding radio networks. The second with TV stations, will be put to a and following a program using its ASCAP -radio nine -year contract New Scene Changer vote among the organization's music apparently would be cur- governing use of the society's some 12,400 members in the next tailed. music went into effect last Jan. 1. NEW technique to change from one fortnight before ASCAP evolves (2) The conflict between pay- Ruling does not affect the existing TV scene to another, a "horizontal its revised charter or by -laws. ment for participation and spot contract, however. wipe" as used in movies, has been The charter (articles of associa- programs using ASCAP music still (8) ASCAP could not levy dif- made possible by John Wilner, dition) would then be approved by appeared to hang in the balance. ferent charges for delayed and rector of engineering for WBAL- membership prior to submission to ASCAP has exacted payment for simultaneous TV programs. TV Baltimore. The electronic the Justice Dept. for its approval commercial participation shows The decree specifically provides device developed by Mr. Wilner to sometime in the next two months. and has contended that use of spots that TV stations may clear "at the produce the change permits two Meanwhile, TV industry and in effect, renders the programs source" for use of motion pictures sources of TV signals to occupy the. ASCAP attorneys last week were commercial. and music on network telecasts same space usually taken by a still weighing the potential ramifi- TV Licensing Process with ASCAP asked to issue a sin- single camera signal. Device was cations of the new decree which (3) Decree spells out procedure gle license for all performances; introduced by WBAL -TV on March supersedes the 1941 agreement which provides for licensing of TV enjoins and restrains ASCAP from 11 birthday show. [TELECASTING, March 20]. stations by the TV network thus While they declined to be quoted clarifying the radio - as - distin- ExtenTo directly, these opinions appeared guished -from TV issue. Accord- Basis to emerge after early considera- ingly ASCAP is restrained from ASCAP LICENSES May negotiating individually with stations affiliated with any TV net- ASCAP representatives and a TV broadcasters committee have agreed to work whose commercial programs extend stations' interim per-program licenses from April 1 to May 1 and SADLAK TAX STAND it carries. also have deferred further negotiations on license terms until later next Says TV Needs Encouragement (4) Synchronization -the right month. of incorporating ASCAP music This action resulted from two - program license terms produced THE TELEVISION industry into motion picture film -and per- day sessions of the society's offi- "nothing acceptable" by either needs encouragement "not a tax formance rights are plainly sepa- cials and the telecasters' commit- ASCAP or industry representa- burden to retard (its) progress," meeting in New 15 rated with one exception. tee York March tives, Mr. Sprague reported after Rep. Antoni N. Sadlak (R- Conn..) (5) Performance rights from and 16. It was the first conference told his House colleagues last week. since negotiations were held last the meetings. Also aired was the ASCAP are deemed to carry with recent ASCAP -government agree- His statement came in connection them synchronization rights as December [TELECASTING, Dec. 12, with his announced stand against well where stations record and air 5, 1949] when committee members ment, which directs changes in the the administration's proposed tax delayed broadcasts, such as by kine- settled on indefinite extension of society's licensing methods for TV on TV sets. scope. Generally, the two rights TV licenses. stations and provides for a single Sadlak also offered for Con- involve clearance from the pub- this meetings license for all performances of a gressmen's inspection an editorial lisher, acting for the author or was a subcommittee composed of motion picture or entire network printed by the Bridgeport (Conn.) composer, and ASCAP. Dwight Martin, vice president and telecasts [TELECASTING, March 20]. Sunday Herald, entitled "Televi- (6) general manager, Broad- Previous decree is further Crosley Provides sion Revolution Will Be Digested clarified to the extent that use of casting Corp.; Roger Clipp, WFIL- Court Review Too." Editorial points out the art existing motion picture film orig- TV Philadelphia; Howard Lane, Conferees generally felt, Mr. of video is slowly becoming "an- inally designed for theatre pur- Field Enterprises Inc., Chicago, Sprague said, that the new agree- other adjunct to a full life" and poses would be excluded from TV, and Stuart Sprague, attorney for ment will serve to implement pro- parental objection to TV is de- and film prepared for TV per- TV broadcasters. Fred Ahlert, visions of the original 1941 decree creasing because as time goes on formance would not be shown in ASCAP president, also sat in with respect to per -program li- "selectivity returns, even to chil- theatres. briefly at the meetings. censes subjecting any rate disputes dren..." (7) Provision that ASCAP Considerable discussion on per- to court review. ASCAP and TV broadcasters will convene again sometime after mid -April. Negotiations will re- sume pending the return of Mr. Ahlert from the West Coast and the convenience of committee members. Mr. Sprague said that 11 network owned -and-operated TV outlets currently hold blanket licenses for ASCAP music, while substantially all of the remaining active video stations are on an interim basis. The present interim fee scale ranges from $50 to $250 per month, based on station income. Scale- provides that TV stations with gross revenue from non -network advertisers of under $50,000 pay $50 per month; those with annual gross of $50,000 to $150,000 pay " $100 monthly; from $150,000 to $300,000, $1'75 monthly and over ALDEN JAMES (seated center), director of advertising, Hollingbery Co.; standing -Russell Walker, John E. $300,000, $250 per month. P. Lorillard Co., was the guest of NARSR's first TV clinic Pearson Co.; Don Kearney, The Katz Agency Inc.; Lewis Adjustments on fees now being held in New York last month. Luncheon group includes H. Avery, Avery -Knodel Inc.; Norman Farrell, Weed & paid will be made once per -pro- (I to r): Seated -Keith Kiggins, Edward Petry & Co. Inc.; Co.; Ted Kruglak, The Katz Agency; John Porterfield, gram license terms are set and ac- T. F. Flanagan, managing director, NARSR; Mr. Paul James; H. Raymer Co. Inc., and William Faber of Headley - cepted by the stations. Fees are Jack Brook, Free & Peters Inc.; Fred F. Hague, George P. Reed. retroactive to Jan. 1, 1949. Page 4 TELECASTING March 27, 1950 BROADCASTING Page 58 ealde and Relary la `I44/21e Sv,e a %hesenj eauuecled 4udieuce ilrt qiea2. . . the outlook as AT&T'S Network Expands By J. FRANK BEATTY elude more Washington- Richmond work. Some informal estimates panding present facilities by add- coaxial service have suggested possible completion ing channels and providing two -way TELEVISION sponsors will have coaxial facilities; from Richmond to Charlotte, N. C., in 1951 but AT &T says its own service in a number of cases. a vastly expanded audience avail- have no idea when and relay and Charlotte to Birmingham via planning officials Present coaxial facilities are able via network cable and the channels can be opened. Best when the fall -winter sea- Jacksonville Atlanta. rated by AT &T at 2.7 me band- facilities In the telephone com- guess is that the channels will be son opens next autumn. October width, a limitation that has pany plans to add Dayton- Indian- opened to TV some time in 1952, brought frequent complaints about Under the Bell System intercity is demand for adver- apolis microwave; Indianapolis - assuming there a quality of the signal transmitted. construction program, TV -Des what obviously will be an expensive will to use a network Louisville coaxial; Chicago Radio relay facilities are rated at tisers be able Des Moines - service. running from Boston to Jackson- Moines microwave; about 4 mc. the Minneapolis coaxial; Des Moines - Transcontinental Service According to AT &T, 47% of its ville, Fla., on the east; across Omaha -Kansas to Memphis and Omaha microwave; telephone com- TV network channels will be micro- south Atlanta, City coaxial. Ames, Iowa, will be Some regional Birmingham, and bounded on the pany officials have been quoted as wave by the end of 1950 and the west by Kansas City, Omaha and added in December. saying transcontinental service can remaining facilities will be coaxial Minneapolis -St. Paul (see map). The Los Angeles -San Francisco be provided within months by in- cable. It was indicated informally On the West Coast a microwave radio relay, consisting of two stalling relay and terminal facili- that first TV channels have been of relay will connect Los Angeles and northbound channels, is scheduled ties on the southern cable running the coaxial type because cables al- San Francisco. to open in September. from Atlanta through Dallas-Fort ready existed and conversion to TV This greatly broadened service Microwave Link Underway Worth (with Houston leg), to El was easier and quicker than con- new microwave area for live TV networking will be of cross Paso and Phoenix to Los Angeles. struction of towers Construction a -country and related facilities. accompanied by advances in TV microwave link from Omaha to San At AT &T headquarters, however, recording processes and program Francisco is in the early stages, it is pointed out that the job adapt- In two or three years, according sources, bringing to viewers im- according to AT &T officials. En- ing the cable to television requires to AT &T, as much as 75% of the proved sight -sound quality far in gineering work is underway and vast amounts of equipment and in- network will be of the microwave advance of that available in the much of the basic construction stallation expense. They appear to type. fall of 1949. work has progressed into Colorado, doubt if there is a present demand And what about cities that won't The TV audience available next it is understood. for this service that would justify be connected to the eastern network fall via interconnected network will AT &T will not hazard a guess on the cost. or the California link under the be nearly triple that of last Octo- the date this telephone facility will While Bell System is engaged in 1950 AT &T construction program? ber, judging by estimates of the be open to TV, providing an inter- its extensive 1950 coaxial- micro- Texas telecasters have informed audience reached at that time and connected transcontinental net- wave construction it also is ex- TELECASTING they see little chance the audience to be available next of network service in the next two autumn. years.. The same situation applies When the 1949 autumn -winter in the case of Oklahoma City, season opened, the interconnected BELL SYSTEM TELEVISION NETWORK ROUTES Phoenix, Albuquerque and other is less Bell network operating in (Planned for completion by Oct. 1, 1950) areas. Miami than 300 miles the eastern half of the country was from the Jacksonville connection able to serve fewer than 2 million but AT &T isn't expected to install TV sets, according to industry es- TV equipment on the existing tele- timates. At that time set produc- phone cable until service is ordered tion was starting to skyrocket. The by a subscriber. pace has continued to increase right into the early spring weeks Concerned Over Cost and weekly TV set output now is Telecasters in many cities told over the 100,000 mark. TELECASTING they were concerned over cost of the service, especially Audience Grows with the improvement in sight - Total TV circulation is nearing sound recording techniques. 5 million. As the cable and micro- In one city, where service will wave facilities of Bell System con- soon be installed, two operators tinue to reach into new areas, the voiced concern over the cost of the audience reached by the network cable and the inconvenience of grows accordingly. sharing channels. They also corn - By next October, when the pres- mented on the problem of con- ent networking construction pro- stantly changing from network to gram is to be nearly complete, the recorded telecasts and the danger TV stations linked by coaxial and of audience dissatisfaction. microwave facilities will be serving Some stations said they hoped an estimated 6% million video re- the cable never comes to town. If ceivers with chance that the figure costs run as high as predicted, they will exceed 6 million if present fac- agreed, recorded and local pro- tory output and dealer sales con- grams are fine. tinue to mount. Latest additions to the Bell Sys- Lewis Allen Weiss, chairman of tern network are a microwave link the board, Don Lee network on the from Richmond to Norfolk, Va., and West Coast, said the charge "for from South a coaxial extension from St. Louis a one -way service the to Memphis. to the North on an eight -hour day will run approximately $15,000 per Scheduled for summer comple- month which, under present condition are microwave relays expand- tions, would make that cost pro- ing New York- Chicago service, via hibitive to us." Philadelphia, Pittsburgh, Cleveland and Toledo; Pittsburgh -Johnstown, Rex Schepp, president and gen- KPHO -TV Phoe- Pa., microwave; more York - eral manager of New think will Washington service by microwave. nix, said, "Frankly, we it be quite a while before the cable is September completions, under Note -Includes both coaxial cable and microwave relay. Ames. Ia., link to 17) Bell System's schedule, are to in- be ready by Dec. 1, 1950. (Continued on Telecasting Page 59 BROADCASTING March 27, 1950 TELECASTING Page S Two Years of Accomplishment For The Tribune's'

WGN-TV CHICAGO

Ridge, Ill. In August, WGN -TV time to 60 %, as compared with was a natural selection to telecast 24% at the outset. The average two mammoth Tribune extrava- March program week broke down ganzas the Chicagoland AYEAR - Music as follows: 29% live studio shows; AGO, Frank P. Schreib- air April 5, 1948. Its premiere, in Festival and the All -Star Football 15% remotes er, manager Tri- (outside the studio); of Chicago WGN's famous radio theatre - game. The latter drew an estimated 30% film; 26% network feeds. bune broadcasting activities, Studio One -featured a parade of 500,000 viewers. generalized about television as he the best talent then available in In step with program and com- Throughout its two years, WGN- mercial surveyed a year of achievement by Chicago, plus speeches by a United TV's developments, WGN -TV Chicagokind Newsreel has made long strides engineering-wise WGN -TV Chicago, youngest of States Senator, the governor of been one of the station's most the illustrious Tribune offsprings. Illinois, and the mayor of Chicago. during the latter part of its first popular offerings. It is the only 12 months, and "An open mind; the courage to There were 17,000 receivers in the locally prepared early in its second TV newsreel, with year moved its antenna tower and take a chance; the ability to learn Chicago area at the time. 35 commercial 10 spots in showings transmitter from a quickly from trial and error -these per week. With a large staff of temporary lo- With the influential Tribune pro- cation at the Chicago Daily News are television's prime requisites," . moting it to the hilt, WGN -TV was photographers and technicians, Bldg. to he declared. many of Tribune Tower. However, an important factor in bringing them Tribune news- delays in construction of a Last week, Mr. Schreiber was up receiver trained, Newsreel is spacious sales in the Chicago Chicagoland new WGN building, adjacent to more specific as he spoke with area by nearly 100,000 during the one of the mast costly TV projects pride of the approaching second in the nation, the "Tower," made it impossible station's first year of operation. but Chicagoans hail to move all of WGN -TV's facilities anniversary of WGN -TV. He The Tribune not only published a it as an unrivaled public service, called the station "our more glam- from the Daily News Bldg. until record -breaking television edition giving them their only opportunity recently. orous and beautiful baby." on the eve of WGN-TV's premiere, to see the city from all aspects. The 100 -foot combination TV -FM "Much emphasis" is put on but earlier had invited hundreds In late 1948 August the station antenna, supported by WGN -TV in the current multi- of Chicagoland dealers to a "TV joined DuMont in a steel mast network, and rising 33 feet Tribune million dollar building program of Open House." November became affiliated with above Tower, WGN Inc., he revealed. Mr. puts the top of the present antenna Heavy CBS -TV as well. DuMont's Original Schreiber cautiously added, how- Opening Schedule Hour, plus Friday night 610 feet above ground level. This ever, that AM facilities likewise Station started out with an un- and represents an increase of more than wrestling CBS' Toast of the 180 over are being improved and WGN's precedented schedule of 42 hours Town, were among feet the height of the the first eastern temporary installation. The overall expansion program "exem- weekly. Such events as the Inter- network shows to be seen in Chi- station is on Channel 9 plifi @s faith in the future of both national Golden Gloves, Chicago cago by tele- transcription. (186-192 mc) with radio and television." Cubs baseball games, exclusive 7.2 kw aural, 11.2 kw visual. White On Jan. 11, 1949, WGN -TV Nevertheless, observers see in Sox baseball telecasts, other joined other Chicago video out- Station started its new year with local sports features and special a full Chicago Cubs schedule and Mr. Schreiber's enthusiasm for lets in the first telecast on the east - television an indication that, in programs were included in the first exclusive White Sox baseball tele- month's midwest cable, and the next day WGN -TV, the Tribune has as operation. Succeeding started its regular schedule of casts. Chicago retailers became great a money -maker in the TV months brought Chicago tele- eastern telecasts from CBS and increasingly active as the station field as WGN is among AM opera- viewers the Alexander Korda pro- DuMont. promoted its "second year on the tions. With 105 local advertisers; ductions. President Truman was Other memorable telecasts of the air." Rosen's Men's Wear took on every minute of its five sports televised the first time in Chicago first year were Roy Rogers' Rodeo, Friday night boxing and reported programs sold out; success stories when he appeared at the Swedish International Livestock Exposition, sales increases from the first tele- and testimonials coming in by the Pioneer Centennial. National Television and Electrical cast. By the third week enough dozens; more viewers for such The summer of 1948 brought the Living Show and the International customers were brought in by TV pooled telecasts as the World first telecast Big League night Kennel Club Dog Show. for this advertiser to break even. Series than for all other Chicago baseball games, as well as the One of the most encouraging re- TV stations combined -this two- nation's first complete 154 -game AS if in preparation for its first year-old "baby" seems to have hit major league schedule. Other mid- anniversary celebration, the ports of the station's new year its stride. summer highlights were from the station averaged 51 hours per week came late in April when Mystery WGN -TV was a million -dollar Chicago Railroad Fair and a on the air during March 1949, and Players was shown by two rating investment even before it took the Lincoln Festival in nearby Park increased its weekly commercial services to be only two points be-

Mr. MEYERS Mr. COOK Mr. SCHREIBER Mr. BROOKS Mr. FARAGHAN Mr. BRICKHOUSE Page 6 TELECASTING March 27, 1950 BROADCASTING Page 60 This new building, housing WGN - circlhd by a catwalk 15 feet from TV as well as other Tribune broad- the floor to provide additional space casting operations, is nearing com- for scenery, lights and other equip- pletion on property adjacent to ment. Lighting is accomplished by Tribune Tower. 12 banks of fluorescent tubes sus- pended from the ceiling on accor- dion -like supports. They can be hind the second highest rated net- adjusted to any level from 5 to 20 work drama in the nation, and well feet from the floor. Additional ahead of all other local productions banks of special lights rated up to of this type. That same month the 2,000 watts are mounted on floor station started wooing women's dollies. audiences with a Friday afternoon show sponsored by a ladies' foun- An ultra -modern kitchen has dation manufacturer. It was the been permanently installed in Stu- first time in dio 6A for use in afternoon pro- the Midwest that such grams designed a concern had used television to for homemakers. promote the sale of its It has a 1950 model electric range, products. deep freeze, refrigerator, double In June a rating group gave the sink and lighted cabinets. At least station occasion to crow when it five other stage sets can be dove- revealed the results of a survey tailed into this studio simulta- showing what products viewers had neously for one or several shows. purchased after seeing them ad- The only other TV studio com- vertised on television. The top four products pleted is 6B, a unique music and were all network organ room. advertised, but the fifth product The organ installa- was WGN -TV advertised tion is a $50,000 project in itself. Tavern Only the console is visible. Pipes Pale Beer. Two places below Tavern * and shutters have been concealed Pale was Dad's Root Beer, an ad- behind a perforated wall, creating vertiser that allocated 50% of its from any other advertising we have used for TV. Largest will be Studio of the illusion of sound permeating appropriation to WGN -TV. used," wrote A. G. Whitmer, ad- One, for many years scene studio Theatre of the Air. the from the innermost re- During this same month station vertising and sales promotion man- WGN's Chicago cesses. Two stories high, Studio "Our advertising dollar spent This famous radio meeting place, officials were pleased when DuMont ager. 6B, which measures 33x45 ft., in television has gone further than with a marquee on Michigan Blvd., offered a commercially sponsored, will also be used for AM. hour -long Saturday night variety in any other medium. The direct now is being remodeled for TV as well as AM. show, Cavalcade of Stars. WGN- results from the use of this pro- 7GN -TV's staff of 115 is TV had planned to leave the CBS - gram have far exceeded our ex- An outdoor bandshell - trans- W headed by Mr. Schreiber, a and we wish to compli- logi- TV network by fall, so this pro- pectations planted indoors -would quite Tribune man for more than 30 ment your organization on a job recently opened gram- building by DuMont fitted cally describe the years. He covered sports for the nicely well done." Studio 5A. Three stories high at into its plans. Walgreen newspaper as early as 1918 while Drug Co. picked up the local Another recent commercial one end, one -and -a -half at the tie-ins. in high school. Within 10 years By August achievement was the avalanche other, it contains a complete band - another survey re- a contest to he was named assistant general vealed that five out of of votes pulled by shell and is planned for broadcasts the top six of 1949." of the Tribune TV shows in the country were select "Miss Tavern Pale of symphony orchestras, large purchasing agent on A total of 1,642,000 ballots were over -sized pro- WGN -TV, and nine out of bands and other company, and three years later the received, and the sponsor, Tavern A floating studio, it is 41 highest 13 were telecast by the ductions. joined WGN as public relations di- Pale Beer, has started another 70 A client's station. Important from the local ft. wide and ft. long. rector. He has been in charge of advertisers' viewpoint contest for 1950. booth, 23 x 9 ft., can accommodate all. WGN Inc. broadcasting opera- was that five WGN -TV will programs were local WGN One advertiser tried 26 persons. Permanent seats tions since September 1940. -TV for a test last year and soon found floor of originations. not be installed on the main for it necessary to expand from a this studio, making it as flexible Director of engineering 4,000 sq. ft. location with three as possible, but 250 portable chairs WGN -TV, as well as the Tribune's LAST fall WGN -TV gradually employes to a 25,000 sq. ft. layout are available. AM and FM stations, is Carl J. moved into prominence as one with '70 people. Dulane Inc., a is 6A, Meyers. His first assignment on of the nation's most successful Another studio now ready 1949 newcomer in the electrical also built on the floating principle. joining WGN in 1925 was to re- "local" operations. It leveled off field, uses Harold cooking appliance It is 24 x 60 x 22 ft. and is en- (Continued on Telecasting 18) with more than 85% of its time Isbell, with 26 years of broadcast non -network and 67 %n commercial. experience, on both Spell with By October its local status became Isbell and Stop, Look, and Learn. even stronger when it was revealed Dulane plans to put the Isbell shows that commercial programming on the network to back nation -wide from two networks accounted for distribution. only 11% of all its time. When "Although we sold only 100 units CBS -TV was dropped later that in January 1949, our October sales month, station had only four hours were 15,000 units," wrote Robert of unsold time during the period Dusek, president. "Television is 6:30 -11 p.m., Monday through Sun- ideal for the little fellow with the day. modest income. The only city in Early this year Chicago Cooks which we purchased advertising with Barbara Barkley loomed as was Chicago. Sales in Chicago have one of the nation's most successful soared four times faster than in TV shows. Mail count of 3,015 in other major cities." November and 3,350 in December WGN -TV now is on the air 57 moved up to 5,098 in January and hours a week. Its hourly live rates had passed 6,700 by the third week range from $750 (Class A) to $375 of February. Starting as two half- (Class C). hour shows per week, Barbara s 4 Barkley now has five 45- minute STATION soon will be settled in shows weekly with 31 announce- headquarters equal to any in ments paid for by 19 clients. All the world. Seven of the 14 studios of Friday's show, plus one an- now available or under construc- nouncement on Wednesday, is spon- tion in the 'new WGN Bldg. will be sored by Kelvinator, which recently was moved to send in a From WGN-TV's new Studio BA testimonial letter. Barbara Barkley (i background) "We have received more direct presides over Chicago Cooks With returns from this program than Barbara Barkley. Page 61 BROADCASTING I I I II I

I I I II I I I f I I I I I I I I I I I I I I I I I l l l' I lll IIII III IIIIIIIII II I II I II II I II I II II II IIIIIII I II I VIII I II III IIIIII II I IIIIIIIIIIIIIIIII IIIIIIII IIII I III I 111161111111111111111111111111111 I 11 IIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIJI III .Illlllllllllhllllllll II IIIIIIIIIIIIIIIII II IIIII IIII ll I ll.ql I IIIIIIIIIIIIII.

Caldwell Estimates TV Investment laIa:t ta tuA (Report 104)

n I II

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TELEVISION INDUSTRY, de- for New York, Philadelphia and minute announcement, $52.50; par-. freqeunt one reported was that spite its relatively tender years, Chicago and quarterly for Balti- ticipation, $60. television should remind children already represents an investment more, Washington and Cleveland. Station's daytime rates remain when to go to bed. Another was of over $2.5 billion. This estimate First reports for the two new cities the same -$210 per. hour; $35 for that alcoholic beverages and was released last week by Dr. will be released next month. one -minute or less; $40 per par- tobacco should not be advertised Top television shows in New ticipation. until after 8 or 8:30 p.m. Orestes H. Caldwell, former U. S. York and Philadelphia during the On March 19 the rate structure :e Radio Commissioner and now edi- March 1 -8 test week are reported of WEWS (TV) Cleveland was tor of the Caldwell -Clements maga- by American Research Bureau as revised. New rate for one hour of States File Bills zines, Tele -Tech and Radio & Tele- follows: Class A air -time (7 -11 p.m. Mon- Governing TV in Cars vision Retailing. NEW YORK day through Saturday and 4 -11 p.m. Dr. Caldwell figures that the 7. Star Theatre 68.8 Sunday) is $600, including use of 2. Toast of Town 60.6 BILLS governing the use of tele- I5 Old rate for approximately million television 3. Talent Scouts 57.6 studio facilities. the vision in motor vehicles have been Isets, with their installation costs, 4. The Goldberg, 53.3 same time and facilities was $500. 5. Godfrey and Friends 50.7 introduced for legislative action in repairs, etc., make up the bulk of 6. Studio One 41.1 * * * Massachusetts, Mississippi, New the investment -$2 billion. With 7. Saturday Revue 38.3 York and Virginia, according to 8. Boxing -N.Y. (NBC Fri.) 35.8 Dayton Surveys their inventories and places of 9. Children's Hour 33.8 WHIO -TV the legislative reporting service of business, TV dealers and distrib- 10. The Lone Ranger 32.4 the Automobile Manufacturers' utors represent approximately $300 PHILADELPHIA Student Viewing 1. Star Theatre 78.4 Assn. million. Another $100 million may 2. Talent Scouts 69.8 IN A recent survey at Madison The bill filed in Virgins would be added for television service. 3. Toast of Town 63.4 4. Boxing -N.Y. (NBC Fri.) 63.0 Trotwood Elementary School, Day- make it unlawful for anyone to The 101 television stations now 5. Godfrey and Friends 56.6 ton, Ohio, it was found by WHIO- install any TV set in automobile, on the air represent an investment 6. Cavalcade of Stars 55.9 7. Film Theatre (WFIL-TV Sun.) 52.8 TV Dayton that over 35% of the truck, bus or other vehicle where it of approximately $50 million, Dr. 8. Lights Out 51.7 students have television sets in would be visible to the driver. In Caldwell estimates, with another 9. Stop the Music 50.6 New York, make 10. The Goldbergs 50.1 their homes. Another 7% visit a bill would it $50 million invested in coaxial neighbors regularly to watch TV. unlawful to equip or operate a cable. Among the children in set own- motor vehicle with a television re- Adding the huge sums that the Three Video Outlets ing families it was found that ceiving unit. The Mississippi bill television industry has spent in re- Revise Rate Structure almost 90% of them now stay would make it unlawful to install a search, patents, FCC hearings, home more than before the TV set TV set in any motor vehicle. And legal controversies, etc., Dr. Cald- WABD(TV) New York raises its entered the home. First choice in in Massachusetts, the bill reads well feels that another $50 million Class A time rate from $1,500 to programs among the small fry was that no person shall drive any is easily accounted for. $2,000 an hour, effective April 1. Hopalong Casidy, WHIO -TV re- motor vehicle equipped with any Combining all these items, Dr. Class A time is 6:30 p.m. to 11 p.m. ports. The Lone Ranger and Texaco TV viewer, screen or other means of Caldwell sets the present television Monday through Friday, 12 noon to Star Theatre ranked second and visually receiving a telecast which investment at $2,680,000,000. By 11 p.m. Saturday and Sunday. third, respectively. Average view- is located in the motor vehicle at the end of 1950, he estimates this KFI -TV Los Angeles, moving in- ing is reported as better than four any point forward of the back of total will have increased to $4.5 to nighttime operation, has an- hours per day per child. the driver's seat, or which is visible billion. nounced the following basic rate Children also were asked for any to the driver while operating the * * * structure: Hourly rate, $300; one- comments from their parents. Most motor vehicle. ILARB Expansion To IIssue I Monthly Report Weekly Television Summary -March 27, 1950 TELECASTING Survey tEXPANSION of service to two ,new cities and the proposed issu- lance of a national television rating l Number Sets City Outlets on Air Number Sets were announced last week by City Outlets On Air Albuquerque KOB-TV 2,475 Los Angeles KLAC -TV, KNBH, KTLA, KTSL, KFI -TV American Research Bureau, Wash- Ames W OI-TV 5,611 KTTV, KECA -TV 448,737 ington. Atlanta WAGA-TV, WSB-TV 31,500 Leu isville WAVE -TV, WHAS -TV" 25,901 Baltimore WAAM, WBAL-TV, WMAR-TV 146,191 Memphis WMCT 24,172 The first issue of "The United Binghamton WNBF-TV 10,320 Miami WTVJ 10,125 States Television Audience" is Birmingham WAFM-TV, WBRC-TV 12,070 Milwaukee WTMJ -TV 89,419 Bloomington WTTV 5,000 Minn -St. Paul KSTP -TV, WTCN -TV 74,900 slated for release in October, ac- Boston WBZ-TV, WNAC-TV 276,980 Nashville 25 cording to James W. Seiler, ARB Buffalo WBEN-TV 75,693 New Haven WNHC-TV 71,100 The Charlotte WBTV 12,169 New Orleans WDSU-TV 19,897 director. report will be issued Chicago WBKB, WENR-TV, WGN-TV, WNBO 386,018 New York WABD, WCBS-TV, WJZ-TV, WNBT, monthly thereafter and will be Cincinnati WCPO-TV, WKRC-TV, WLWT 92,900 WOR-TV, WPIX 1,060,000 on Cleveland WEWS, WNBK, WXEL 176,474 Newark WATV Inc! in N. Y. Estimate based a probability sample rep- Columbus WENS-TV, WLWC, WTVN 49,600 Norfolk 4,192 resenting all television homes in Dallas, Oklahoma City WKY -TV 21,541 19,107 the U. S. Ft. Worth KBTV, KRLD-TV, WBAP -TV 43,790 Omaha WOW -TV, KMTV Network program audi- Davenport WOC-TV 8,325 Philadelphia WCAU -TV, WFIL -TV, WPTZ 405,000 4,500 ences will be shown in terms Quad Cities Includes Davenport, Moline, Rack Island, East Moline Phoenix KPHO -TV of Pittsburgh actual number of homes and men, Dayton WHIO -TV, WLWD 42,900 WDTV 80,000 Detroit WJBX -TV, WW1-TV, WXYZ -TV 191,430 Portland, Ore. 887 Providence WJAR -TV 34,125 women and children viewing. Erie WICU 32,532 Richmond WTVR 23,581 Ft. Worth - The ARB diary method is to be Rochester WHAM -TV 31,056 Dallas WBAP -TV, KBTV, KRLD -TV 43,790 Lake City 11,000 used with the diaries placed in all Grand Rapids WLAV -TV Salt KDYL -TV, KSL -TV 23,200 San Antonio KEYL, -TV 12,133 Greensboro WFMY -TV 9,557 WOAI TV areas -urban and rural-on San Diego KEBAB-TV 23,160 Houston KLEE -TV the basis of actual set ownership. 17,500 San Francisco KGO -TV, KPIX, KRON -TV 43,442 Huntington - Schenectady WRGB 62,500 Charleston WSAZ An entirely new sample will be -TV 6,578 Seattle KING -TV 24,450 Indianapolis WFBM -TV 30,000 St. Louis KSD -TV 101,254 selected for each month's report. WMBR Jacksonville -TV 8,200 Syracuse WHEN, WSYR -TV 33,758 As in the case of ARB city re- Johnstown WJAC -TV 16,560 Toledo WSPD -TV 37,000 ports, audience duplication, cumu- Kalamazoo - Tulsa KOTV 16,730 Battle Creek 8,046 Utica -Rome WKTV 9,300 lative audience, audience composi- Kansas City WDAF -TV 28,901 Washington WMAL -TV, WNBW, WOIC, WTTG 109.360 tion and data flow will be available. Lancaster WGAL -TV 35,563 Wilmington WDEL -TV 30,322 Two new areas have been added ' Lancaster and contiguous areas. Total Markets on Air 59 Stations on Air 102 Set in Use 4,658,757 " New station in this report. for regular city reports- Cleve- land and Chicago. City reports Editor's Note: Sources of set estimates are based on data available from dealers, distributors, TV Circulation committees, electric companies and manufacturers. Since many are compiled monthly, some may remain unchanged in successive summaries. Total sets in all areas is hereafter will be issued monthly necessarily approximate. Page 8 TELECASTING March 27, 1950 BROADCASTING Page 62 ® p© Every survey has shown WSB -TV to be the overwhelming choice of viewers in the Atlanta market. Latest report-by more than 2 to I.

Note to Advertisers and Advertising Agencies: If your television plans include Atlanta, get the full facts from your Petry man. W:btV ON PEACHTREE STREET

Owned and operated by The Atlanta Journal Co. Represented nationally by Edw. Petry el Co., Inc. Page 63 BROADCASTING March 27, 1950 TELECASTING Page 9 New Eia ii, Video

Complex TV program continuity is to a simple push -button oper- 'an RCA TS -20A System. -via REMOTE

This Relay Switching System does what RCA's Audio Relay Systems have

This video relay system re- simple d -c lines from any point you choose. moves all switching restric- No expensive coaxial line required to and tions from equipment opera- from control points. No extra cable connections. It imposes no limitation tors needed. You can rack -mount the relays on equipment installation - wherever you want them. You can set up your no matter where you set up control positions wherever you like. There your units. It provides unlimited flexibility - are circuit provisions for sync interlocks and enables you to add facilities as your station for tally lights. grows, without losing a penny's worth of your The RCA TS -20 System provides com- original equipment investment. plete master or studio facilities for program Actual switching in the RCA TS -20A sys- monitoring, production talk -back, and tem is done by d -c operated relays located in video switching between studio camera, film the video line itself. Designed by RCA for this camera, remote pick -up and network pro- special service, these relays are controlled by grams. For example, you can fade or lap

TELEVISION BROADCAST EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DEPARTMENT CAMDEN, N.J.

In Canada: RCA VICTOR Company Limited, Montreal

3 OF THE MANY ADD -A -UNIT SET -UPS POSSIBLE WITH

MIXING AMP. MASTER rlTENIN SWITCHING MIXING AMP. PANEL PANEL BLANK CHASSIS 0 0 0 0 0 0 CHASSIS

c BASIC 2Y RELAY BLANK RELAY Ú PANEL PANEL m S <

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wP- 33E POWER SUPPLY WP - 33E 580- POWER SUPPLY POWER SU 580 -C POWER SUPPLY

RELAY, RELAY POWER SUP POWER SUPPLY

rï 1. Minimum Master Control arrangement. Combines 2. Simple Studio Control layout. Additional facilities in- simple operation with economy. Provides switching of clude: Preview monitoring and line monitoring, fades, 6 inputs to either of 2 outputs. lap dissolves, and superimposition. Swifchi,,, RELAYS! for TV master or studio control done for aural broadcasting.

dissolve between studios. You can set up for program previewing and other monitoring functions (up to 5 program monitors available). You can combine the TS -20A System with audio switching and presetting, so that the sound switches with the picture automatically!

For long -range planning of your TV programming facilities, overlook none of the advantages of this revolutionary new relay switching system. Ask your RCA Broadcast Sales Engineer about it. Or write Dept. 19 CD, RCA Engineering Products, Camden, N. J.

RCA'S TS -20A SYSTEM.

DISTRIBUTION AMPLIFIER ON AIR BLANK CHASSIS MONITOR BASIC 0 0 0 0 0 0 CHASSIS

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WP -OS POWER SUPPLY WP -331 POWER SUPPLY

SSO -C POWER SUPPLY tON50L1 HOUSING RELAY POWER SUPPLY Heart of the TS -20A Switching System is the -,1,1 kisTR.âa ciruíad> ' . sue. special d -c operated video relays developed 3. A more elaborate master control room set -up than shown by RCA. No complex electronic circuits in this in No. 1. Switches any of 12 inputs to any of 5 outgoing system. No picture reflections. No tubes to lines. Includes preview and line monitoring. fail. This rack also houses the amplifiers and power supplies. Mullen Predicts Increase TV'S STATUS In Film Use FILM eventually will make up 50% of the total television programming, it was prophesied by Frank Mullen, chairman of the board of Jerry Fairbanks Inc., Hollywood, speaking on "Films on Television" at the March 20 meeting of the Hollywood Advertising Club. Topic of the day was "Television: Where Do We * Stand ?" latter would get as wide a band Taking up other phases of the as it requires and the remaining television picture were Ralph portion would be used for phone Lovell, head of circuits. NBC kinescope Regarding the use of coaxial operations, w h o cable and microwave relay, he said CONTRACT for talent show, aired WXEL (TV) Cleveland telecast of all spoke on kine- `a ' that, both systems will have their on KTTV (TV) Los Angeles, is com- Cleveland Indians baseball games at scoping, and place in the television picture. - 4 pleted by Harry L. Shane (seated, the Stadium this year is set by (I to r): Lownds Worth & ' and center), Sentinel Corp., TV radio Seated, John T. Feighon Jr., vice ington, of Pacific on (I to r): E. J. distributor. Looking general Telephone & Tele- Jordan, Sentinel factory representa- sponsor; Franklin Snyder, TV DISPLAY manager, WXEL; standing, Arthur graph, who dis- tive; George N. Laws, David S. Hill- cussed the co- RMA Host to Europeans man Adv. Agency; Ernest Alschuler, Gerst and Edward Walsh, Sentinel president. Gerst Advertising Agency. api- axial cable and LEADING types of TV receivers microwave. Mr. Mullen will be displayed March 28 at the M r . Mullen's Hotel Commodore, New York, by prophecy followed set manufacturers for benefit of a an earlier prediction that televi- group of European radio digni- would no time sion stations "in taries invited to visit U. S. tele- at all" double their present aver- vision facilities. The European operation a age of 60 hours of officials will be guests of the State week to 100 hours weekly. Dept. and will spend the coming The film industry, Mr. Mullen two weeks inspecting factories, further predicted, can look for- studios and transmitters [TELE- ward to a "tremendous demand" CASTING, March 20]. for film and "tremendous talent" Dr. W. R. G. Baker, General Elec- for it. Basing his calculations on tric Co., has worked out details of demands fulfilled by the motion the demonstrations as director of picture industry, he stated that the RMA Engineering Dept. RMA the television industry will require was invited by Willard, L. Thorp, 10,000 hours of film per year. All Assistant Secretary of State, to the present combined facilities in serve as industry host. The plans the United States could not meet AGREEMENT for WTAR- TELECASTING rights all home have been approved by Donald S. affiliation of of kind of demand, he stated. TV Norfolk, Va., with NBC is com- games of the Dayton Indians and that Parris, assistant chief of the Con- pleted by Campbell Arnoux (I), presi- special games at Hudson Will Stimulate Media sumers Of- dent and general manager, WTAR- Field, given to WLWD (TV) Dayton fice of International Trade, Dept. AM-FM-TV, and Sheldon Hickox, exclusively for second year, are set In conclusion Mr. Mullen said of Commerce. RMA President Ray- manager of NBC's station relations by (I to r): Robert A. Gill, Indians not only will television not that C. Cosgrove is in charge of department. The contract between business manager; Dr. Warren G. mond kill radio, motion pictures, reading plans. NBC and the Virginia outlet was Bradford, Indians president; and various other things, but it entertainment negotiated in New York last month. R. E. Dunville, WLWD. will stimulate them. The program opens in New York today (Monday) with a Hotel Statler re- Centering television's future ception. Visits will be made tomorrow around kinescopes, Ralph Lovell to DuMont TV studios and transmitter stated that the merit of kinescopes in New York; Paramount theatre (TV equipment); TV receiver display at lay in their being relatively fast, Hotel Commodore; visit to NBC stu- simple and economical as compared dios and transmitter. On the March to other methods of TV program- 29 agenda are IT &T's relay facilities at Nutley, N. J.; AT &T plant in New ming. Kinescopes, he feels, are York; Phonevislon exhibit by Zenith presently serving as the core of Radio Corp. at Waldorf- Astoria. program material for non -con- Delegates will visit the RCA tube necting TV Further, with plant in Harrison, N. J., March 30. The stations. next day they will inspect DuMont the coming improvement in kine- facilities at Clifton, N. J., and the CBS scope recording as to techniques, studios and transmitter in New York. cameras, tubes and film, kine- The second week includes April 3 scoping has "great possibilities for demonstration at RCA Labs., Prince- ton; April 4 at RCA plants, Camden, the future," he said. N. J.: April 5, Philco Corp. facilities, HERBERT POSNER (seated), pres., BEVERWYCK Breweries It is just a matter of time before Philadelphia; April 6, conference at WRGB (TV) State Dept. at which color TV propon- Dr. A. Posner Inc., is Schenectady is all cities are interconnected by Shoes "covered" wrestling show set ents will explain systems; April 7, by "Laugh Sheriff" Danny Webb as by (I to r): Seated, Mary Humphrey, television lines, according to Mr. demonstrations of three TV color sys- he sets sponsorship of Webb- narrated Beverwyck; Robert Congdon, McCann - Worthington. Such connections, he tems in Washington. Six Gun Playhouse on WPIX (TV) Erickson; James L. Carey, Beverwyck said, awaited only the demands of pres.; Philip Voss. Beverwyck; New York, which started March 1. stand- broadcasters. He did not venture ing, William Lyddan, M -E; E. Lamp - Standing are Martin D. Corbett (I), a guess as to the date of comple- man, Beverwyck; Eugene P. Weil, KSTP -TV Baseball Posner adv. mgr., and William Clark, Robert H. Hanna, R. W. tion of transcontinental facilities. WPIX acct. exec. Welpott, all WRGB. By the end of 1950, he stated, 18 TWO Minneapolis breweries, the additional cities will be linked, with Gluek Brewing Co. and the Min- Los Angeles to San Francisco neapolis Brewing Co., have con- microwave radio relay installation tracted with KSTP -TV St. Paul - ready by the fall of the year. Minneapolis for co- sponsorship of Speaking of the phone company's the Minneapolis Millers baseball efforts toward television, Mr. telecasts for the 1950 season, it was Worthington announced a new sys- announced last week. There are tem being developed for coaxial no financial, advertising or other cables to increase band width to interlocking agreements between about eight million cycles. Band the two firms, it was stated. Agency would be divided between tele- for Gluek is Vance Pidgeon Assoc. phone and television service. The and for the other, BBDO. BROADCASTING Page 66 State tower are WNBT (TV) WABD MOVES ANTENNA WCBS -TV WJZ -TV WPIX (TV). TRAINING BY TV TV DIRECTORS 5th To Use Empire Tower Only WOR -TV, which has its own Census Bureau Plans Course RTDG, SDG Seek Jurisdiction tower on the Hudson Palisades, THE FIFTH of seven television and WATV (TV) Newark will re- EFFICIENCY of television as an JURISDICTIONAL dispute over stations in the New York metro- main at other locations. educational medium will be tested television directors was set off in politan area last week decided to by the Navy Dept. and U. S. Cen- move its Hollywood last week following an- antenna to the Empire sus Bureau through use of a four - State Bldg. tower. WABD (TV) Leases nouncement by Screen Directors NBC TV Space day TV training course in connec- that it was taking immedi- New York, the DuMont station, an- Guild NBC has leased three floors at 517 tion with the 1950 decennial census ate action to establish jurisdiction nounced it would install its an- West 56th St., New York, to house over directors of both filmed and tenna and transmitter in the [CLOSED CIRCUIT, March 20, also television scenic design facilities, see page 49]. live programs. world's tallest building as soon as it has been announced by Carle- the FCC authorized it. A new Move was challenged by Radio ton D. Smith, network's director Fifty census enumerators will be will be built. and Television Directors Guild transmitter of TV operations. trained for their data collection via whose ranks include 36 of the 45 The station will maintain its a TV film recorded by the Navy. television directors connected with present transmission center atop local stations. Representatives of its headquarters, 515 Madison TELEVISION "Isotap," test instru- Another 50 enumerators of similar both groups were scheduled to meet Ave., ment designed to bring safety and educational attainment will be indefinitely for emergency efficiency to testing and servicing of to discuss the problem last Friday. purposes. Other New York sta- TV and radio receivers, announced by trained in live classes. Work will No results were available as TELE- tions which will use the Empire RCA Tube Dept. be evaluated by Fordham U. CASTING went to press. The screen guild based jurisdictional claim on Section 9 of the Labor Management Relations act f pp that named it bargaining represent- wq, ative of television directors. Guild further stated that the action was prompted by "five years' research 11 *of, of the television field and by the 1 s, rapidly increasing employment of A r¡h rot. 9q p009 SDG members in preparation of (ffedíve film material for world's television tri y s ,/ screens." , : are Guild's Contention ra r . ,w 1C The guild also adds that men itiOWNEN who are directing live TV programs, as viewed on home screens, a&4 are directing moving pictures, in PROPERLY that they deal with same visual and aural elements common to all MERCHANDISED screen techniques. Special meeting of the board of directors of Screen Directors Guild was called for tomorrow (March 28) to plan action in taking over jurisdiction of television directors and assistants. In the meantime, Radio and Television Directors Guild was holding meetings with network and station representatives on behalf of television directors, most of whom are members of RTDG. In Cincinnati Support was given the SDG stand for jurisdiction with a statement last Thursday by Frank Capra, movie producer- director, the WKRC Key Item Plan Gives You .. . that the SDG action is the first major step in what must become "a completely coordinated promotion and merchandising concerted cooperative movement by in picture makers to recognize the TV which builds listener- viewer- reader -shopper interest industry and join forces with it." your program, your sales story and your product. *Riders 30 -INCH TUBE *Listeners DuMont Reveals Development *Viewers *Readers DEVELOPMENT of a 30 -inch direct- viewing television tube de- Daily! signed for use in restaurants, More Than 2 Million Impressions schools and other public places was revealed last Wednesday by Dr. Allen B. DuMont, president of Al- len B. DuMont Labs, at a luncheon marking the official opening of Du- Mont's Allwood tube plant in Clif- ton, N. J. The tube probably will be released after next September. Get the Complete Story according to Dr. DuMont. Radio Cincinnati, Inc.- Affiliated with the Cincinnati Times Star More than a million standard of various types will be Represented By tubes Inc. -FM produced this year, according to The Katz Agency -WKRC (AM and TV) Transit Radio -WCTS Irving G. Rosenberg, manager of the tube division of DuMont Labs. Overall, he predicted, six WClaS-fil1 million sets would be turned out. WKRC wKRc-11/ Page 13 Page 67 BROADCASTING March 27, 1950 TELECASTING with 35mm sound reproduction, on a stage about a block long on Chi- WHAS-TV BOWS cago's near north side. Only Second Louisville Outlet Neel lahes union technicians (from four lo- WHAS -TV Louisville, makes its cals) are employed, and each per- debut today (Monday), adding a son creating a TV commercial second TV station for the Kentucky FREDERICK A. NILES works closely with other personnel. city. Victor A. Sholis, WHAS -AM- Primarily a Chicago concern, FM-TV director, said the station FRED NILES has watched TV activity Kling Studios has branched out to would "concentrate on quality of at Kling Studios, Chicago, grow in the New York, Detroit and Cincinnati programming" rather than on same proportion that TV set sales have in the past 15 years. Most of the quantity, expanding its facilities skyrocketed in the area. In 1947, when he video work, however, is done in as experience and performance originated the video branch of the film pro- Chicago. warrant. At present the station duction firm, there were 12,000 sets in Chi- Fred is married to the former will program 2 -10:30 p.m. six days cago. Now there are more than 380,000. Jane Turner. They met in Okla- weekly. Since mid-1947, when Kling had produced homa when he was in the Army, WHAS -TV, like its parent AM only one television commercial (Goebel beer, and now have a four -month -old station, Mr. Sholis said, is a pri- Detroit), Television Director Fred- daughter, Stephanie Jane. When mary CBS affiliate. Station operates erick A. Niles has supervised more he isn't on the job, he's home 100 film on Channel 9 (186-192 mc) that spots for such clients watching TV- reaffirming his con- with as 7.2 kw aural, 9.6 kw visual. Standard Oil of Indiana, victions that video will revolu- The newest and latest technical Stewart-Warner, Elgin-American, tionize the advertising world in equipment has been used in the Motorola, Reddi -Wip, Old Colony five years. He believes too often construction and installation of (Orange Crush), Fox DeLuxe beer, too much attention is placed on the WHAS -TV, Orrin W. Towner, tech- Magnavox, Minute Mop, Fehr beer, show and not on the commercial. nical director, said. The tower Pinafore chicken and Griesedieck Pacing is the most important factor supports a 12 -bay GE TV antenna Bros. beer. in production of a TV film spot he which, along with a three -section His methods are improved, but concludes. transmitter, would eventually per- his theories remain the same. Fred mit the station to transmit a 54 kw gathered a lot of both while train- signal, Mr. Towner added. Also ing and teaching in an information TEXACO THEATRE education division organized by the employed is a fluorescent lighting Tops Hooper TV system automatically controlled for War Dept. as a propaganda unit Ratings for U. S. its main studio, six skyhooks and a troops. He conducted WITH a rating of 66.4, four -week courses Texaco rear screen projection unit. In ad- for GIs, teaching Star Theatre was first place in the dition to this large studio, the sta- production of slides, films, radio shows and newspapers. top 10 Hooper TV- Network Tele- tion has an audience -participation ratings for February, it was an- and organ studio. From 1942 until 1946 he taught procedure nounced last week. Studios are maintained on the at Carlisle Barracks, Pa., The February after originating, writing and ratings are the sixth and seventh floors of the edit- Mr. NILES last network television ratings to ing a news sheet at Ft. Sill, Okla., Louisville Courier- Journal -Times s * s be issued by C. E. Hooper in which he stressed foreign policy. Inc. Bldg. Kinescope recordings of net- Under terms of the recent sale of work shows will be presented until News had been of prime interest other visual media several years. Always a photography National Hooper Services to A. C. about Oct. 1, date when the co- to him since college days at the U. enthusiast, of Wisconsin. he once thought of Nielsen Co., Hooper will continue axial cable is expected to reach to conduct television network rat- Louisville. After he was graduated, he com- own package firm for TV combined news writing and commen- mercials. ings but they will be issued through tary with announcing and conti- Fred still thinks the ultimate fu- the Nielsen Company. nuity at WMAM Marinette -Me- ture of a TV production firm lies February Leaders were: WKY -TV Policy nominee, in shows, but only after it has been 1. Texaco Star Theatre -Milton Wis., moving on to KVFD Berle Show (30 NBC -TV cities) 65.4 P. A. SUGG, manager of WKY -TV Ft. Dodge, Iowa., KGLO Mason grounded in creation and develop- 2. Arthur Godfrey's Talent Oklahoma City, has announced City, Iowa, and WAAF Chicago ment of commercials. "There is a Scouts (9 CBS TV- cities) 48.2 3. Toast Of The Town (19 CBS - adoption of a general policy ,;as news editor, the last in 1942 definite trend toward film in TV, TV cities) 42.7 and eventually a tremendous num- 4. against the telecasting of any pro- College Radio Work Godfrey and His Friends (40 grams based principally upon "hor- ber of program hours will be on CBS -TV cities) 41.0. At college, Fred majored in 5. Stop The Music (8 -9 p.m.) (18 ror story" plots until after 9 p.m. film," he says. ABC -TV cities) 38.9 when "the younger children should speech and psychology, and -less An active partner in the TV di- 6. Lone Ranger (25 ABC -TV officially -radio at the university vision with Lieb, who cities) 35.8 normally have retired." Pointing Jack heads 7. Kraft TV Theatre (18 NBC - out that sponsors have been "most station, WHA Madison. Collab- the motion picture section, Fred TV cities) 35.8 cooperative" in agreeing to pro- orating with such persons as Cy built the video department from an 8. Phllco TV Playhouse (39 Howard (My Friend Irma) and NBC -TV cities) 35.2 gram revisions to fit the new pol- idea. The firm now offers all kinds 9. Robert Montgomery Presents icy, Mr. Sugg said two NBC -TV Ben Park (Report Uncensored, It's of commercials, but insists always Your Lucky Strike Theatre Your Life), he produced, an- and on (13 NBC -TV cities) 34.1 shows featuring "mystery- violence primarily quality. 10. Fireside Theatre (16 NBC - dramatization" have been moved nounced, wrote and acted. Films are shot on 36mm film, TV cities) 33.3 from 7:30 and 8 p.m. spots to 9:30 For his acting ability, he was on Monday and Wednesday. chosen "best actor of the year" when he was a senior, and was Monkey Business elected to the Haresfoot Club, LIVE OR FILM? iiiioioiniululllullllllllllllllllllllp MORE MONKEYS having a men's drama group. He toured barrel of fun was the order No Labeling Needed-FCC Wisconsin for public performances l'y ADVERTISING of the day on This Is Your FCC REFUSED last week to grant with Haresfoot and the Wisconsin Zoo over WAAM (TV) Players. He is a request that television stations a member of Baltimore, March 21. "Baba FILM FOR LOW Alpha Tau Omega fraternity. be required to announce at the be- the Baboon" celebrated her ginning of each program whether Until Fred went to Chicago in first birthday, with eight of BUDGET ACCOUNTS 1941, he spent most of his life in it is live, a film, or a kinescope her simian friends from the recording. ONE MINUTE FILM Wisconsin. He was born in Mil- zoo, on the regular Tues- WITH VOICE Denying a petition waukee. For three years however, day afternoon program. She of Charles W. 9°1I Curran of Jackson Heights, N. his father (banker) moved the was the recipient of some 992 Y. family to California. cards and gifts from [TELECASTING, Jan. 30], the Com- many mission held its present rules WRITE, CALL Fred again worked at WAAF her WAAM audience. Of a that OR SEE on the subject (3.688) are i5 Chicago after the war as news lace trimmed slip replete with adequate. editor, handling his own com- The rules already require FILMACK ol sash, which she received, sta- five 1331 SOUTH I**:EI mentary nights weekly for a Babs says: "I simply can't tions to make it known when "me- WABASH AVE. year before joining Kling. He appear on TV in that, no one chanical reproductions" are used. CHICAGO knew Kling had considered estab- is going to make a monkey Thus, FCC held, it should be ob- HA. 7.3395 lishment of a TV department, inas- out of me." vious that a program is live if it much as it had specialized in most is not otherwise announced. Page 14 TELBCASTING March 27, 1950 BROADCASTING Page 68 CIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII! IIIIIIIIIIIIIIIIIIIIIIIIInInIIIIIIIIIIIIIIIIÍIIIIIIIIIilllllllllllllllllllllllllllllllllllllllllllllllll!!! IIII!' II! I! IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII ENGINEERS MEET jection equipment slated as the E Thursday afternoon subject. EL SMPTE Convenes April 24 -28 Operation of high- intensity pro- F MOTION picture and television jection lamps, carbons and the I problems of screen lighting will be LM )Qcpatt engineers will meet in semiannual convention at Chicago's Drake demonstrated on location at Wild- Hotel April 24 -28, with the TV ing Studios Thursday evening. The I technicians attending for the first following morning, members will INC., Hollywood, re- mopolitan magazine story by Larry time. The group's name, Society hear about sound recording and 3orts signing of three additional Moore, "Ding Howe and the Flying of Motion Picture and Television studio production. stations to carry its Roving Cam - Tigers." Series will incorporate Engineers, was adopted early this sra series. KGO -TV San Francisco 40,000 ft. of combat shots of Gen. year, when TV was included. Tech- and WNAC -TV Boston have re- Clair Chennault's Flying Tigers, nical sessions are planned for the WFIL -TV SIGNS sewed for 13 weeks. Firm has made available by Chinese news opening (Monday) afternoon, fol- emporarily ceased production of service, with shooting of original lowed that evening by a seminar With Paramount TV Network series following completion of 65 ìlms. Telefilm also doing second film. Les Goodwins is director. sponsored jointly by the society WFIL -TV Philadelphia has signed National sponsor is said be in- and the Chicago section of the In- : elevision commercial for French to as an affiliate of Paramount Tele- 3ardine Co. Inc., Terminal Island, terested in series. stitute of Radio Engineers. vision Network, Roger W. Clipp, :alif. Agency: Rhoades & Davis, Tuesday morning and afternoon general manager of WFIL -AM- San Francisco. members will discuss TV produc- FM-TV, announced. FOR first time in area, "St. John's tion techniques, including lighting, has Under Dick Strome Television, Phila- Passion Play" was telecast in its en- terms of the agreement, WFIL- tirety this year by WCPO -TV Cincin- staging, optical and electronic lelphia, has released one -minute methods of introducing special TV acquires rights for local show- Ind 20- second spots for Golden - nati. Lenten institution in Cincin- ing nati 1918, effects. High -speed photography of Paramount's special pro- 3erg since three -hour religious Candy through Clements drama was picked up yesterday will be outlined Wednesday morn- grams which are produced and Agency, and spots for Porto Rico (March 26) from church auditorium. ing and afternoon, with 16mm pro- film-recorded in Los Angeles. Beverages through Deane Klein `)avidson Co. Goldenberg Candy anticipates enlarging spot cam - Deign to cover several markets on laatern seaboard. Firm has also 57 completed six 20- second films for for Al TV Cameras Adam Scheidt Brewing Co., through /oattn Action/ Lawrence I. Evening Adv. Agency. s Thirty -two feature length west - "BALANCED" TV TRIPOD 3rn films have been leased by (Pal. Pending) CLAC -TV Hollywood from Olio Video Productions, that city, at un- lisclosed price. Included are 12 This tripod was engineered and de- rex Ritter films, 10 Ken Maynard, six Bob Steele and four Jack Per- signed expressly to meet all video rin films. First of series which were camera requirements. telecast earlier this month are be- Previous concepts of gyro and friction ing serialized in half -hour segments to be followed by complete type design have been discarded to hour length films. achieve absolute balance, effortless Production of 34 additional half - operation, super -smooth tilt and pan hour TV films for Procter & Gam- ble NBC -TV Fireside Theatre action, dependability, ruggedness and series scheduled by Bing Crosby efficiency. Enterprises about May 1. Crosby irm recently completed 10 of half - Below: hour films. New series to be tele- 3 wheel portable dolly cast on NBC eastern and mid -west- with balanced TV Tri- 'ern stations next fall and winter. pod mounted. Agency: Compton Adv., Hollywood. * * s Lou erosion, formerly with RKO ?ollywood, joins Jerry Fairbanks inc., that city, as art director. Fair- banks is expanding TV production Complete 360° pan without ragged or operations to New York. Firm will jerky movement is accomplished with ef- set up complete studio facilities at fortless control. It is 157 E. 69th St. and present New impossible to get York office will be moved to new anything but perfectly smooth pan and location. Eastern facilities will in- tilt action with the "BALANCED" TV Tripod. clude three large sound stages and latest type sound and camera equip- Quick -release pan handle adjustment locks ment. Trained personnel of Holly- into position desired by operator with no wood staff will be transferred to "play" between pan handle and tripod New York. Russ Johnson, vice head. Tripod head mechanism is rust- president in charge of sales and proof, completely enclosed, never requires listribution, will head N. Y. opera- adjustments, cleaning or lubrication. Built - tions. New York firm is currently in spirit level. Telescoping extension pan producing new series of commer- handle. cials for Camels featuring Fran Warren, singer, and Bill Stern, Write for further particulars sportscaster. A g e n c y: William Esty Co. Inc., N. Y. FRANK C. ZUCKER Filmtone Productions, Hollywood, has started production on first of EQUIPmEI1T C. 52 half -hour TV films based on Cos- CAMERA1600 BROADWAY N nor YORK CITY Page 69 BROADCASTING March 27, 1950 TELECASTING Page 15 ers, and sponsors and agencies. upon the outcome of the intercon. Color Windup But Columbia's plans, he noted, nection question, economic ques- (Continued from Telecasting 8) assume FCC will decide the color tions and demand for the company's question "in the near future." He service. one set the programs broadcast Considering resolution of these under all systems. said that "necessarily Columbia cannot commit itself to plans the factors, he presented a company Even if a combination set elimi- plan to install facilities between. nated this argument, he continued, execution of which, by reason of a delay in this decision, cannot be New York, Washington and Pitts. each broadcaster would still have burgh -with all three cities to be to choose the one system he wished inaugurated until next year, or the year after." interconnected by two reversible to employ. TV channels -which he said coule Mr. McConnell also conceded the Normar Conditions be in operation within 10 months public would not be harmed by He said he also was assuming of the date started. Most of the adoption of multiple standards - that color will develop "under con- towers now are in place, he said "assuming the accuracy of your ditions of a normal economic cli- but television relay equipment statements," he told Comr. Jones. mate"; that other networks will would have to be installed. The NBC executive told FCC feed color programs to their affili- INTERESTS of Color Television Inc., Three additional plans-only one that if it approved RCA standards ates and that their affiliates will of which would be used at present the network "immediately" would which was moving its color equipment from Washington back to San carry them; that manufacturers with demand the determining fac extend its WNBW (TV) Washing- will supply the demand for equip- were presented. These from Francisco, were repersented at FCC's tor-also ton color programs the pres- ment including black- and -white sets services proposed interconnection o: ent eight hours a week to at least color TV hearings by Attorneys Sam- I. Wheat. internally adapted to receive CBS (1) New York, Hartford, Boston 12. "The programs would include uel B. Smith (I) and Carl CTI will seek o formal demonstra- color in monochrome, and that Albany, Syracuse, Buffalo, Cleve commercial as well as sustaining sponsor support will continue as in land and Pittsburgh; (2) Pitts- shows, in choice time as well as at tion of its system in San Francisco. e e black- and -white. burgh, Cleveland, Toledo, Detroit other hours," he said. If FCC decides to adopt multiple Jackson, Kalamazoo and Chicago;, Outlines Transmission ton, Detroit, and Milwaukee also will be served by radio relay by standards, he contended, the var- (3) Pittsburgh, Cincinnati and St Further, he reported, the Wash- that time, he reported, adding that ious systems should be approved Louis. Branches would be includes ington color programs would be Albany, Schenectady, Utica and Sy- only after demonstrating that they to intermediate TV cities if service sent to New York by "existing re- racuse also could be served if the meet minimum performance re- were required. lay facilities as well as AT &T re- General Electric relay to Schenec- quirements. The CBS system, he Sees Completion by '52 lays, which the telephone company were restored. RCA-NBC's exclaimed, already has done so. this sum- tady Mr. Sullinger said the company has said will be available perimental UHF "booster" at Dr. Stanton told the Commission felt one of these added services for color broadcast there. mer," Bridgeport also would carry color that color, if put off now, will "rear could be completed by the end of would be "at once" Work started pickups, he said. its head again." He said CBS would 1952 although the installatior equipping WNBT (TV) New on Adoption of a non -compatible not abandon its color system in any on the resolution of color originations, would depend York studios for system, he said, would mean a sta- event, because it is useful for many of He continued: the three determining factors he asserted. tion "would lose its entire circula- non -broadcast purposes, but that interconnection, capital and de. Since the RCA color system pre- tion" during the time it was color - he saw little use to press again for mand. sents no problem of reception on pres- casting, except for persons "who its adoption as a broadcast service ent sets, our color programs would At the request of the Commis- be selected from our regular sched- had bought adapters, converters or since "we've pressed twice" al- sion, Alex G. Jensen of Bell Tele. nie.... Our stations in Chicago and new color receivers." He felt eco- ready. phone Labs appeared to present Cleveland would receive color pro- nomic considerations accordingly He submitted an exhibit report- information on compromises nec- grams over the AT&T radio relay. would mean that "most color pro- ing CBS has spent $4.2 million on essary for a color system to fit s which the telephone company has said grams, under a non -compatible sys- color -$2.7 on its old 12 -mc 6 me band. Mr. appearee will be available this summer. Thus tem, would be broadcast in fringe system, and $1.5 million on the as an individual and not as a rep- these stations would be able to trans- time" and would not include "choice resentative of Bell. for his mit in color before they have their present 6 -mc technique. Basis own facilities for originating color programs." He said he didn't think it pos- testimony was a paper delivered broadcasts. Sees 100% Color sible for the industry to get to- by him on the subject at the recent Mr. McConnell noted that all Dr. Stanton, however, contended gether voluntarily on standards, IRE convention. NBC colorcasts would be available that CBS might well be broadcast- and that he didn't think the CBS During cross -examination by the for color broadcasts by "stations ing almost 100% in color within system could be made completely Commission, Mr. Jensen conceded reached by radio relay" (the pres- two years after approval of the compatible. that under ideal theoretical circumstances dot system ent coaxial cable passes RCA color CBS standards. This belief was Would Accept CTI a -interlace only in monochrome.) premised on early and quantity of video transmission would cut th-- Mr. McConnell was not as em- necessary video band for black -and; He said he understood that by production of reasonably priced phatic as Dr. Stanton in rejecting the end of the summer radio relays color equipment, and prompt pro- white to approximately half its the idea of multiple standards. present 4 me width. He pointer will extend from Boston to Omaha, duction of internally adapted sets. After prolonged questioning during "serving such intermediate points He said if the CBS system is ap- out, however, that he has never which he said the CTI system would seen this system used in black-and- as Providence, New York, Philadel- proved, CBS would start originat- be acceptable to NBC because of its phia, Pittsburgh, Cleveland, To- in New York white transmission and doesn't ing color programs compatibility, the NBC chief said s s e ledo, Chicago, and Davenport -Rock "within a few days," offering the he could find no particular reason Island." colorcasts to all interconnected why multiple standards would not Wilmington, Baltimore, Washing- markets. Within three months he "encourage color television to the said the total could be expanded to SRT-T V SRT-TV SRT-TV public." at least 20 hours a week, including To questions by Comr. Jones, he both studio and remote programs. said the necessity of installing SRT-TV Of the 20 hours, three hours studio equipment would be the main INTENSIVE PROFESSIONAL daily, five days a week, would be preventive to 100% color program- COURSES carried before 6 p.m.; 30 minutes ming by NBC one year after FCC daily, five days a week, would fall adoption of standards. in TELEVISION in the 6 -8 p.m. period, and another Opening the Thursday session, B R O A D C A S T I N G 30 minutes daily would come at the W. B. Sullinger, Western Union close of the monochrome transmis- Instruction by top-ranking profession- radio research engineer, noted that als under actual broadcast conditions sions or at some other time after 8 the company has video facilities be- Complete TV Station Equipment p.m. tween New York and Philadelphia Co- Educational Day or Evening Approved for Veterans For promotion, he said, each in- but said the facilities have never Send for free prospectus terconnected affiliate would be pro- been used commercially and are "Careers in Television" vided with at least one color net for only for the transmission of video. FCC ATTORNEYS in the color case demonstration purposes. Sponsors Audio would have to be transmitted include Assistant General Counsel for the color programs will be by the Bell System or otherwise, Harry M. Plotkin (r), chief counsel, (School of Radio Technique) sought, he continued, adding that he said. and John E. McCoy, chief of the tele- TELEVISION STUDIOS "several requests" for priority have Mr. Sullinger presented proposed vision branch of the Commission's Ameriml Oldest aroodcostin Scheel been received. Additionally he said plans of Western Union to expand Law Bureau. They're shown here at NewYork 316 West 57 Street, 19, N.Y. CBS would conduct educational its present facilities. These ex- the Commission counsel table at last SRT-TV SR -TV SRT-TV clinics for licensees, manufactur- pansions are, he said, dependent week's sessions. Page 16 TELECASTING March 27, 1950 BROADCASTING Page 70 know of any such equipment that and hoped to have service in opera- has been developed. tion this summer so big league Under questioning by Comr. baseball as well as direct network Jones as to the cost of dot inter- services could be provided local lace in black and white, Mr. Jen- viewers. sen said he felt the cost would be George S. Johnson, manager of approximately equal to that of col- KOB -TV Albuquerque, N. M., said or. He said this was only his own the station is interested in one -time opinion after rapid consideration service for special events. "We do since no black and white equipment not see how we could support serv- of this type had been developed. ice direct on a continued basis," he Asked by Comr. Frieda B. Hen - said. "If we could tell our audience nock whether setting standards for they might get one football game only one system would delay de- or a world series game direct plus velopment of the television art, Mr. the regular kinescopes we now Jensen said he felt experimenta- have, I believe it would have a tion should be continued. tremendous influence on the sale of The bulk of Thursday afternoon receivers," he said. testimony was consumed by the re- Future Outlook mainder of Mr. Jensen's prepared statement and clarification of his Harrison M. Dunham, general remarks under cross -examination manager of KTTV (TV) Los An- by members of the Commission and geles, feels that network facilities counsel representing the three color may be used by Pacific Coast sta- under tions only in the case of national systems consideration. REHEARSAL of Sports for All, telecast by DuMont Television Network Fri- to Comr. Jones, Mr. emergencies or outstanding public In reply Jen- day at 9 p.m., and sponsored by Mail Pouch Tobacco Co., Wheeling, W. Va., sen he felt the writing of events because of the cost. "It is stated for Kentucky Club pipe tobacco and Melo -Crown cigars, is attended by .olor standards could be done now our further feeling," he said, "that (I to r): W. P. Smith, director of radio and television, Charles W. Hoyt Inc., only in a broad statement and that as Hollywood's motion picture in- agency; Thomas M. Block, president of Mail Pouch Tobacco; Raymond E. would have dustry becomes more closely allied more exact standards Nelson, director of the program; Bill Slater, m.c.; and Gail Borden, outdoor some date. with television broadcasting, the to wait for future sports authority and one of the panel of experts. Joseph V. Heffernan, RCA vice coaxial cable throughout the east president and general attorney, pro- will become less important to the posing a theoretical color system The Outlook Orleans seems to depend pretty television industry." combining dot interlace, time mul- largely on the practical economics Station managers in all parts of tiplexing and the present FCC (Continued front Telecasting 5) of working out an arrangement to the nation not now getting network standards, asked Mr. Jensen if set up for use through Phoenix. support it financially. At best, it service reflect views generally sim- he felt such a system would be I would say three years and then looks as though it is two or three ilar, in many cases, to the above compatible. An affirmative answer the big question is whether or not years removed." comments. Their estimates of net- was given. we would want to pay the price for Thad Holt, president of WAFM- work service to be provided this Hugh M. Beville Jr., NBC direc- the service with the continued im- TV Birmingham, said, "We have year paralleled AT &T's own pub- tor of research, appeared to pre- provement in kinescope plus film been approached by the local office lished schedule. sent information which his depart- service and local shows. I question of Southern Bell Telephone & Tele- ment had gathered on the reception whether or not we will ever want graph Co., stating that DuMont of RCA color television tests on to use the coaxial cable in Phoenix. and ABC did not sign up for black and white receivers. The in- Certainly it is not in the cards for `shared' video service to Birming- CHEAPER.. In formation was based on mail re- our television station in Phoenix to ham by the deadline date of Jan. ;ponse received following the start pay for a 1,000 -mile haul for this 15, 1952. of color transmissions on WNBW BUY THE cable." Local Channels (TV) Washington and outlined the David Carpenter, general man- reaction of viewers on the question ager of WCON -TV Atlanta, said "We are also told that we are DOZEN! of compatability. there is little about the average to order local channels from toll TV program that demands imme- office to individual television sta- diate viewing for full enjoyment. tions, which is a departure from 10% OFF! Advertisers us- L. A. WRESTLING "With the gradual improvement of radio network service. This was ing the three -station facili- tel- transcriptions," he said, "At- transmitted to the local office on ties of WLW- Television are MCA Signs 20 Grapplers lanta stations could be served in a Feb. 14, but I understand may have now entitled to an additional manner which would give reason- been countermanded. IT LOOKS like local wrestlers will 10% discount. be throwing their weight around able satisfaction to the listeners "The matter of furnishing net- and enable the stations to do a bet- work video service seems to be be- again on Los Angeles television 40% OFF! WLW- Televi- over by MCA Agency ter all-around program job because tween the networks and AT &T. We :with taking sion's summer rates are ef- of representation of 20 top wres- of the easing of overhead. have not been advised that any tlers last week. There has been no "Another aspect is that three network has signed up for the fective between May 1 and telecasting of local matches since stations in Atlanta must share the cable into the Southeast, and if the September 30 -with dis- costs are what we hear, we promoters slapped on ban Feb. 9, line equally and the contrast from then counts up to 40 %. charging that telecasting cut box - kinescope to live will add to the are very happy with TVR." The economics office receipts. According to an dissatisfaction," he said. of network tele- 1000% UP! TV set owner- is be- vision are also important in small- MCA spokesman, the plan Economic Question ship in the WLW- Television ing considered to allow telecasting er cities, judging by replies from of matches only once a week and Robert D. Swezey, general man- a dozen station operators not yet area has increased more from a small arena, in order not to ager of WDSU -TV New Orleans, on the network. For example, Mar- than 1000% during the last hurt large spots. also is concerned about the eco- shall Rosene, general manager of year totals 157,900 as of nomic angle. AT &T had WSAZ -TV Huntington, W. Va., de- - Affected by the ban are KTLA He said February 1. KTSL KLAC-TV KECA -TV and indicated it would take 12 or 18 scribed the AT &T cost estimate for ,KNBH. months to adapt the southern cable a Cincinnati -Huntington link as KTSL has met the problem with for TV service to New Orleans. "I "prohibitive." kinescopes of Sunnyside Garden, gather that an order could be "We are working very seriously New York, wrestling; KTTV has a placed tomorrow," he said, "but toward the establishment of a relay w LW-TELEVISION weekly kinescope of matches from whoever placed it would have to connection of our own, privately St. Nicholas Arena, New York, undertake to meet the tariff for owned and operated," he said. "We WLW -T WLW -D WLW -C airline mileage between New Or- have made all the necessary studies with lady wrestling on its future CINCINNATI DAYTON COLUMBUS calendar, and other Los Angeles leans and Memphis -some 360 preparatory to building such a sys- TV stations have turned to either miles-which, as I recall, is $35 per tem and a final go -ahead decision is if/0044901 at/0°00C, film or live talent shows. None mile per month. now largely dependent upen admin- lost a sponsor as a result of the "In all the circumstances the en- istrative matters." He added that CINCINNATI 2, OHIO ban, it was reported. try date of the TV coaxial in New new techniques were being studied,

Page 71 BROADCASTING March 27, 1950 TELECASTING Page 17 many special events and sports Telefile programs. In charge of this de- DALLAS JONES DEADLINE (Continued from Telecasting 7) partment is Don Cook, who learned Firm Adds Studio Space build the station. . During three television from the apprenticeship wartime years as a commander in level at Chicago's pioneer WBKB DALLAS JONES Productions, Chi- the Navy's Bureau of Aeronautics, (TV). Mr. Cook directs all re- cago, has bought all assets of he had a part in the development motes from the interior of a spe- Frank Lewis Inc., same city, in- of television by the military forces. cially designed and constructed creasing its television and motion All WGN -TV studio and mobile mobile unit. He was assistant picture studio space from 10,000 to equipment was designed and in- stage manager before becoming a 25,000 square feet. The firm; stalled under his direction. director. He produces the station's headed by Dallas Jones and his daily baseball telecasts, weekly wife, will specialize in production Vernon R. Brooks is director of of TV films. operations. At one time traffic wrestling and boxing bouts, and manager and supervisor of an- frequent remote special events. New quarters are located at 1725 nouncers at WGN, Mr. Brooks was N. Wells St. Mr. Lewis, who pro- assigned to the planning and devel- Hooper To Speak duced slide films and illustrations. of on remains as head of the new illus- opment WGN -TV his return C. E. HOOPER, head C. war. TV of E. tration department. from the He attended Hooper Inc., will be guest speaker clinics and workshops throughout the months at the March 31 Los Angeles Cham- the country during pre- ber Commerce Television Com- ceding station's debut and has of EXCLUSIVE television rights tc studied all phases of television mittee meeting at the Chamber's games of Girl's Professional Softbal broadcasting and techniques. offices, 1151 S. Broadway. Topic League of Los Angeles, have been ac- has not yet been named, it was an- quired by KTTV (TV) Los Angeles Jay Faraghan, former produc- nounced. Series play starts in May. MARCH 31 tion manager at KSD -TV St. Louis, became traffic manager two months before station took the air. Five is the concluding, final, ultimate, months later he was named pro- last chance for the 1950 YEARBOOK to gram director. In addition to hold- SCIENCE AND DRAMA be included with a subscription to ing this position today, Mr. Fara- WTVJ (TV) and U. of Miami Are Rewarded in Joint Effort BROADCASTING. After March 31, the ghan personally di r e c t s some few remaining copies will be sold shows. MUTUAL cooperation bet w e en program with a science show every separately for $5.00. Before it's too Harvey Called In WTVJ (TV) Miami and the U. of other week. Additional special pro- late, subscribe now-and get the ... George W. Harvey, sales man- Miami in Florida is combining edu- grams are produced frequently. ager, is responsible for many of the cational value with entertainment Most unusual is the science se- station's commercial achievements. in video programming. ries, called Science Show Window, 1950 In July 1948 he was recalled from The university's radio and tele- that brings to the camera inter- New York where he headed WGN's vision department says the col- views on plant and animal life eastern sales office. He has been laboration is responsible for TV peculiar to the subtropical, south- BROADCASTING associated with Tribune broadcast- shows of unusual local interest and ernmost reaches of the peninsula. ing activities since 1935, with the for quality training of its students. Professors of the various "ologys" exception of a brief period with WTVJ receives two regular fea- are interviewed by Oliver Gris- YEARBOOK Mutual in Chicago. ture programs from the depart- wold, member of the department, ment, both sponsored by the Taylor and live mammals, loaned by the Jack Brickhouse, one of the na- Construction Co., a local building zoo, are exhibited on the show. tion's outstanding sportscasters, is firm. The school uses the station's In the dramatic series, the first sports service manager. Original- studio six hours a week for student FREE ly at WMBD Peoria, he developed production was outstanding in the instruction in a TV workshop choice of a play and in the manne: into a popular basketball announc- course in which WTVJ personnel er as he followed Bradley Tech's of presentation, Mr. Griswold ex- MAIL COUPON TODAY! augment faculty teaching. plains. Hans Rothe's (professor champions. But he is best known On- the -air production experience today as a baseball, football, boxing and formerly with Max Reinhardt is gained by students while aiding in Europe) modern version of and wrestling announcer. He joined weekly university -produced shows 1250 WGN in 1940, but left during the Shakespeare's "The Comedy of and setting up and breaking down Errors" was telecast remote fron war to enter the Marines and later equipment on remote telecast loca- BROADCASTING Telecasting freelance in New York and Chi- the stage of the U. of Miami drama tions. The cooperation grew out department's Box Theatre. Prof. 870 NATIONAL PRESS BLDG. cago. He returned to Tribune of an made WASHINGTON 4, D. C. arrangement between Head supervised video production; Tower in 1948 to occupy the posi- Col. Mitchell Wolfson, WTVJ pres- tion he now holds. Mr. Rothe directed the play. Audi- ident, and Sydney W. Head, chair- ence could see stage action or by Field director is one of the most Yes, send me 52 weekly issues of man of the radio and TV depart- turning their heads watch the tele- important jobs at WGN-TV be- ment, before the station went on BROADCASTING and the 1950 Year- cast on receivers placed in the cause of the station's coverage of the air last March. theatre. Backstage, a receiver pre- book (S5 vol) free as part of this The university produces a half- sented on -stage action to members order. (Offer expires Mar. 31) hour show each Tuesday at 9 p.m., of the cast not performing at the at present alternating a dramatic moment. ROACH STUDIOS I enclose $7.00 Reorganizes for TV Filming Imo, Please bill me REORGANIZATION of Hal Roach Studios Inc., Culver City, Calif., in anticipation of broadened TV NAME film activities, has been announced by Hal Roach Sr., president. The studios are being re- financed, fol- COMPANY lowing general creditors' approval, Mr. Roach said. ADDRESS Under the new setup, the board of directors includes Mr. Roach, Sid Van Keuran, Hal Roach Jr. CITY ZONE STATE and H. R. P. Lytle. Mr. Lytle also was named vice president and treasurer. Hugh Huber, vice pres- YEARBOOK Special REPTILE is displayed to viewers by Prof. Julian D. Corrington, of the ident and treasurer, and Fred Wil- Zoology Dept. L to r: Profs. Grant Shepard and Sydney W. Head kins, secretary, who also served as (seated); Mr. Griswold, Prof. Corrington and Lloyd Gaynes, WTVJ directors, have resigned. cameraman and student. Page 18 TELECASTING March 27, 1950 BROADCASTING Page 72 ALEXANDER FILM CO.

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ALLEN B. DU MONT LABORATORIES, INC.._TELEVISION TRANSMITTER DIVISION, CLIFTON. N. J, WWORK of group of speech and hearing clinics in Oklahoma is highlighted on Out of the Si- lence, series of eight public service \l.. programs on WKY Oklahoma City. Shows dramatize efforts of clinics to rehabilitate youngsters with speech and hearing defects. Purpose of se- Pt arcanzi ries is to acquaint public with work of CME state clinics and recruit teachers in field. Programs will culminate in con-

ference of clinic workers and parents IIIIIIIIIIIIIIIIIIIIIIIIIIIIIC1111111111111119tÍIliniLlLliJnl at U. of Oklahoma in April. IN with talk in both French and thorities on science, business and com- SOUND Personal Touch English. Show is aired Mon. at 7:45 munications. Leonard Shane will pro- PLAYING personal angle for all it's p.m. Due to its success with persons duce program with Robert S. Howell as worth is Mark Sheeler, m.c. of morn- of French extraction and students in associate producer. Bob Breckner will REPRODUCTION ing show on WPIK Alexandria, Va. Cleveland, another show, Fiesta direct. nMr. Sheeler enters Washington homes Tropical, has been started on WSRS Play -By -Play Checkers armed with tape recorder and leading by Mr. Thompson. Format of program questions such as, "Do you think that is similar, with Spanish being substi- WGBF Evansville, Ind., lays claim marriage will ever replace the auto- tuted for French,eand Spanish guest to play -by -play description of first Informal chats with house- welcomed to program weekly. Show broadcast of checker game when Evans - mobile?"p ville's champion, Giannini, met s is piped over public address system Walter THE NEW wivese resulting from such questions Harrisburg, Ill., champion, are serecorded and presented on Mr. at Kent State U. students union. the John d Lutwinski. Forty -five minute game Sheeler's program. 'Hands That Speak' was described by J. C. Kerlin, WGBF's rDances of Countries local newsman. FIFTEEN -minute show over WLWD LANG -WORTH NEW studio program at WBAP -TV (TV) Dayton, Ohio, has format spe- Calling All Cabs cially constructed for deaf mutes. Ft. Worth, Tex., is Dance Parade, ACTUAL starring Mary Parker. Show is built Entitled Hands That Speak, program workings of taxi meter are TRANSCRIPTION around dances of different countries is made up of devotional message de- shown as part of two week series on costumed cast and live livered by minister. Message is inter- Calling AU Citizens program over and features Richmond, Va. music. Aired 8:30 -9 p.m., Friday, show preted in sign language as are hymns WTVR (TV) Series, by Stromberg- Carlson and sung for listening audience. Idea for composed of two shows, is designed is sponsored by Gibson Electric. show originated with Mrs. Peg Kylstra, to demonstrate control exercised local school teacher, who worked out city on this mode of transportation. -WORTH Distant Coverage production details with A. Donovan Second show in series was devoted to LANG ,NATIONAL Amateur Hockey tourna- Faust, assistant general manager in discussion by taxi squad of Richmond Inc. charge of programs at WLWD. Show Police Dept. Enforcement steps taken ment in Lewiston, Me., recently was RE PROGRAMS, covered by KROC -AM -FM Rochester, is sponsored by Church Federation of by police in regulation of taxis and FEAT!. Minn., 1,099 airline miles away. KROC Dayton and Montgomery county, and drivers were shown. sent its sports director, Bernie Lusk, is on trial schedule until after Easter. Spot Reporting 113 WESTYORK 5Ith STREET, to Lewiston to give play -by -play ac- Catering to Tastes LESS than an hour after airliner NEWW counts of meetings between Rochester crashed in South Minneapolis, killing ralibrreoPrvrao Mustangs and Lewiston's team. Roch- VARIETY of music to suit his listeners' 1 is on 15 persons, WCCO Minneapolis -St. 1ester Post -Bulletin, sponsor of KROC preferences aired Mon.-Sat. 1 Paul aired first eye- witness report. (broadcasts, also sent its hockey writer, Milkman's Matinee by Larry Brown, 1 Clellan Card and Phil Lewis, of sta- I11 m.c. of WPEN Philadelphia show. Mr. I St. on I1Ozzie George, trip. i11 Brown divides four -hour show into tion's staff, were on scene shortly after iü Exploiting Exposition half -hour segments, using them for accident and phoned on- the -spot report to station. Telephone coverage IlFIVE -minute interviews were sold to pop tunes, light modern experiments I 10 i on I was recorded and aired p.m. I in music, classics, hits of 30 or 40 I by WOC -TV Davenport, Iexhibitors I 58 I newscast, just minutes after I years ago, old -time instrumental IIowa, at city's recent Annual Home 1/.11%{2 I tragedy. tl_ I favorites, background music from cur- I1and Food show. Exhibits were telecast I1 rent motion pictures, and one hour Club Duo i1with interviewees telling their sales LETTERS i of past and current show tunes. CALL stories and explaining their products. SECOND late evening disc show broad- Format satisfies tastes of old and Program Director Charles Freburg cast by WNJR Newark, N. J., from Individually hand -lettered in gold and his camera and lighting crews young alike, station reports. Milkman's night club has been inaugurated by maroon satin dollied from booth to booth with Ran Matinee is heard from 2:05 to 6 a.m. station. First program was Hello From on luxurious Jensen and Norman Bacon doing'run- New Controversy the Ivanhoe, featuring Carl Ide and ning commentaries and interviews. broadcast from Ivanhoe Club in Irv- TIES -Successful results indicate that sta- NEW quarter -hour weekly program -TV ington, N. J., from 11 p.m. to 12 tion will use "roving camera" technique Seven Seventy on The Air taking midnight nightly. Latest series fea- at future Home and Food shows. up discussion of controversial subjects, tures Ed Bonner spinning records and April 3 on starts KTTV(TV) Los interviewing guest stars from Club Bi- Lingual Shows is believed to be Angeles. Program Diana, Union, N. J. Mr. Bonner is first program sponsored by HAND MADE LIVING up to its French title, television heard from 10 -10:30 p.m., nightly, 4louette show on WSRS Cleveland, local labor union, Retail Clerks Union except Monday. s bi- lingual. Conducted by George Local 770. Speakers on program will Thompson, modern language teacher include James Roosevelt, Rep. Helen Prize Party Popularity at Western Reserve U., Cleveland, Gahagan Douglas, Harry Flannery and NEW TV show on WFIL -TV Philadel- format of show is French music, inter- Gordon Severance, in addition to au- phia recorded 6,758 mail pieces in one week, station reports. Half -hour show, Wi[fil Ranch Prize Party, is aimed at children viewers and aired Mon.-Fri., 5 p.m. Daily telephone question and answer sessions with youngsters who have written station asking to be called, is format of show which immediately follows Witil Ranch Theatre, hour - long feature - length Western movie. Children who successfully answer questions asked by "Ranch 52.50 Boss" Pete Newman, appear on show Post Paid following day and receive prizes. No C.O.D. Weekly Beauty Queens Write for special prices on WEEKLY TEEN -AGE beauty queens orders of one dozen or more are picked by CKOY Ottawa, on Club Allow 2 weeks for delivery 1310 Friday show. Paul Allen, m.c. Add 3% soles tax for Michigan residents. OWARD J. McCOLLISTER of program, chooses four men from Regional Representatives audience and each in turn picks 660 BELLAGIO, LOS ANGELES BR 04705 one girl from audience as his choice. Gifts by Guildcraft All five then cast ballots for winner who receives beauty kit, and is 1040 W. Fort qualified to take part in spring finals Detroit 26, Michigan e$l1o'ws with a Hellyw -ed H'e`ritage it Member ÑAB for CKOY Club .1310 "Tops in Teens" title. BROADCASTING Telecasting March 27, 1950 Page 75 Mr. Phil Bowman KAVR Kavre, Mont. -Granted con- Young and Rubicon. tinuance of hearing upon application Chicago, Illinois and that of KOJM Havre, Mont. from Dear Phil: April 17 to May B in Washington, D. C. I've allgut sed thet when folks in By Examiner Elizabeth C. Smith Charleston, West Virginny,radio thinks they ay KJAN Bcstg. Co., Baton Rouge, La.- thinks sty ACTIONS OF THE FCC Granted leave to take depositions on WCHS an behalf of itself in proceeding re Dockets now I'm 9527; 9528; further ordered that peti- durned sure uy MARCH 17 to MARCH 24 tioner be authorized to take depositions it. In jack, I on March 25 in Baton Rouge, of Mr. had to work CP- construction permit ant.- antenna cond.- conditional Fred Parker, Chief of Police, City Hall, late ternite on Baton Rouge, La., et al. account my it. DA- directional antenna D -day LS -local sunset First off, one ERP- effective radiated power N -night mod.-modification March 20 Applications ... nu th' local STL- studio- transmitter link aur: aural trans.-transmitter colleges wanted ACCEPTED FOR FILING help in per - synch. amp.-synchronous amplifier vis: visual unl.-unlimited hours ducin' a radio STA- special temporary authorization CG- conditional grant Modification of License show, so where WPAL Charleston, S. C. -Mod. li- did they comet cense to change studio location from Ter WCHS, uy authorizing new stations, changes in facilities, and 149 Wentworth St., Charleston to 132 course! An' Grants transfers Phil, when appear at the end of this department, accompanied by a roundup of new Montague Ave., N. Charleston. they got station and transfer applications. License for CP through it wus KGWA Enid, Okla.-License to cover so good we put CP new AM station. hit on th' air! Sandusky Newspapers Inc. Sandusky, KATL Houston, Tex. -License to Nest, four girl March 17 Applications . . , Ohio-Granted dismissal without preju- cover CP increase power, install new scout troops dice of application. trans. etc. decided they ACCEPTED FOR FILING WJW -FM Cleveland, Ohio -License wanted ter see Modification of CP Easton Pub. Co., Easton, Pa. -Dis- for CP new FM station. a radio station. missed as moot petition filed March 10 Where did Mod. CP AM station to change power, requesting dismissal of application for APPLICATIONS DISMISSED they come! install DA etc. for extension of cosn- consent to transfer of control of WHOL Ter pletion date: WGAD Gadsden, Ala.; WCHF New Orleans - Louisiana ¡VCHS, uy Allentown, Pa. Bcstg. Co. DISMISSED 15 course! WPRA Mayaguez, P. R. Gifford Phillips, Denver, Col.- Grant- March mod. So, I KWBB Wichita, Kan. -Mod. CP AM CP new AM station for extension of ,ouldnt clean ed dismissal without prejudice of appli- completion date. up some UV th Station for extension of completion cation for extension of completion date; places I wanted date. application dismissed subject to appli- cause the y WBCC -FM Bethesda, Md. -Mod. CP cant filing with Commission within 15- March 21 Decisions ... wus girl scouts new FM station to change to Ch. 292 days from this date an affidavit estab- all over th' (106.3 mc). lishing that no consideration has been BY COMMISSION EN BANC place so I WXHR Boston, Mass. -Mod. CP new received for the dismissal of this appli- Modification of CP 4.95 kw. started on th' big studio. And what did FM station to change ERP to cation. KSDO San Diego, Calif. Granted I find! They wus a rneetin' goin' on APPLICATIONS RETURNED By - with some business men Examiner J. D. Cunningham mod. CP to reduce night power under wantiñ ter authorized 5 1 know sumpthin else 'about radio. So, KCIII Chillicothe, Mo.-RETURNED Tri -State Broadcasting Co Summer- CP from kw unl. to I work late, but I tho't this wus jest th' March 14 license to cover CP. ville, Ga.- Granted leave to amend ap- kw -N, 5 kw on 1130 kc, DA -2. Bart uy thing folks like you wants Georgetown, Del. -Rollins Bcstg. Co. plication so as to specify 950 kc in lieu ter RETURNED March 10 application for EXTENSION GRANTED know 'bout a station. You fellers wants of 910 kc; application as amended re- KWBU ter know th' station in a town folks new station on 900 kc 1 kw D DA. moved from hearing docket. Corpus Christi, Tex. -Granted thinks uy when they thinks ay radio, an' South St. Paul, Minn. -South St. Paul KFSA Fort Smith, Ark. -Granted pe- extension of SSA on 1030 kc 50 kw us- in Charleston hits WCHS! Bcstg. Co. RETURNED March 10 appli- tition which requests Commission ac- ing non -DA, during hours from local Yrs. cation for new station on 1590 kc, 1 cept amendment to sunrise at Boston, to local sunset at application with 12 A Loy kw D. reference to ant. constants in proposed Corpus Christi, for period of mos. from March 15, pending decision in DA; application as amended is retained Clear Channel Hearing. W C H S March 20 Decisions e on hearing docket; and hearing thereon will be conducted as scheduled, March HEARING DESIGNATED BY A BOARD 22. Charleston, W. Va. Modification of CP Reub Williams and Sons KWHK Hutchinson, Kan. -Designated Inc., War- for hearing on May 23 at Hutchinson, KYMA Yuma, Ariz. -Granted mod. saw, Ind. -Granted continuance of Kan. application for transfer of control of CP to change frequency from 1240 hearing upon application from March 24 to May 24. of station KWHK from James E. Mur- kc to 1400 kc, operating unlimited time ray, Vern Minor and Dorothy C. Mur- with 250 w power; provided applicant By Examiner Leo Resnick ray to The Hutchinson Pub. Co. agrees to satisfy legitimate complaints Marmot Radio Co., Bakersfield, Calif. of blanket interference occurring within -Granted leave to amend application PETITION GRANTED the 250 my /m contour. so as to reduce power applied for from WWJ Detroit - Granted petition of Hearing Designated 5 kw D, 1 kw N to 1 kw uni. and WWJ insofar as it requests that is- KTKR Taft, Calif.- Designated for for other changes set forth in petition; sues in proceeding involving appplica- hearing in Washington June 28 appli- application as amended removed from tions of WKNX Saginaw, and WKMH ONE Stamen cation for CP to change facilities from hearing docket. Jackson, Mich. be enlarged, but denied ONE Rah Card 1310 kc 500 w D to 1490 kc 250 w unl. Vermillion Bcstg. Corp., Danville, in all other respects; and Order of Jan. ONE Spot an the Dar made KDB Santa Barbara, Calif., party DI.-- Granted continuance of hearing 18, was amended to include following ONE Set of Call Letters to proceeding. upon application from March 27 to issue: To determine type and char- KXOK St. Louis, Mo.- Designated for May 29 in Washington, D. C. acter of program service presently hearing in Washington June 30 appli- WPOR Portland, Me.- Granted con- rendered by WWJ Detroit. cation for CP to change from DA -2 to tinuance of hearing upon application REQUEST DENIED DA -N made WLAP Lexington, Ky., from March 20 to April 6 in Wash- party to proceeding. ington, D. C. KAMC -FM Stillwater, Okla,- Denied request for additional six mos. exten- Request Denied By Examiner J. D. Bond sion of CP for new non -commercial FM KSGN Centerville, Calif. -By letter, KTLW Texas City, Tex. -Granted con- station, because it would be inconsistent denied request that KSGN (authorized tinuance of hearing upon application with Sec. 319(b) of Communications to operate particular daytime hours) from April 3 to April 27 in Washington, Act to allow applicants passively to be permitted to sign off at 6 p.m. PDST D. C. hold their FM CP against future deter- during summer months, explaining: Central Bcstg. Co., San Marcos, Tex. minations in the radio field. (Comr. Under Communications Act of 1934 as -Granted continuance of hearing upon Hennock dissented). Application will amended, this Commission is charged application from March 21 to April 20. be designated for hearing if such re- with duty of regulating standard broad- quest is received within 20 days. 0 cast stations in public interest. Public By Examiner Fanney N. Lltvin WOOK -FM Silver Spring, Md.-De- Kansas City's ONE and ONLY interest requires that fullest use be Rural Bcstg. Co. of Ohio, Oak Harbor, nied request for STA to operate from made of all available broadcast chan- Ohio-Granted indefinite continuance alternate studios in Washington, D. C.. nels and frequencies. To permit de- of hearing now scheduled for April 10. since such a grant would result in creased hours of operation and less FCC General Counsel -Granted re- WOOK -FM for all Intents and purposes 50,000 efficient use of broadcast channels and quest that time for filing proposed being a Washington station and utilize frequencies would not appear to be in findings in re application of WCTT a frequency in Washington, contrary watt station public interest. Moreover Commission Corbin, Ky. be extended from March to the Commission's rules and regula- 8104( cannot guarantee any standard broad- 20 to March 30. tions. cast licensee that operation in public FCC General Counsel- Granted con- BY THE SECRETARY Programmed for interest will be profitable. Nor can tinuance of hearing upon application of WRJW Picayune, Miss.- Granted li- Commission guarantee licensee that any Northwestern Ohio Bcstg. Mid-Americo Corp., Lima, cense new AM station; 1320 kc 1 kw Audiences specific hours of operation will be Ohio, for license WIMA and re peti- D. profitable. tion of Sky Way Bcstg. Corp., Colum- WHAT Philadelphia, Pa.- Granted li- Application Granted bus, Ohio for reinstatement of its cense to cover CP which authorized application for CP from March 27, to KSTT Davenport, la.- Granted appli- on 88) cation to make changes in DA and April 26, 1950, in Lima, Ohio. (Continued page ground system and correct geographical coordinates of trans. location, subject Feature to same eng. cond. specified in its presently authorized CP to operate on Availability 1170 kc 1 kw, uni. SERVICE DIRECTORY Jim Monroe a The ACTION ON MOTIONS News 6:00.6:10 P.M. By Comr. George E. Sterling Tues., Thurs. & Sat. A. H. Belo Corp. Dallas, Tex. - Radio reporting at Granted dismissal without prejudice of its best with Mid - application for TV CP. COMMERCIAL RADIO America's favorite Utah leave Custom -Built Equipment newscaster. Write, KVOG Ogden, -Granted Monitoring Company wire or call today) to intervene in hearing upon applications of KCSU Provo, Utah, KNEU U. S. RECORDING CO. PRECISION FREQUENCY MEASUREMENTS Provo, Utah. Engineer On Duty All Night Ivory Night FCC General Counsel- Granted extension to April 10 to file exceptions to 1121 Vermont Ave., Wach. S, D. C. initial decision issued in proceeding STerling 3626 PHONE JACKSON 5702 upon application of WJOC Jamestown, P. O. Box 7037 Kansas City, Mo. National Representative -John E. Pearson Co. N. Y. Page 76 March 27, 1950 BROADCASTING Telecasting CONSUL ING RADIO NGINE1ERS

JANSKY & BAILEY 40 years of professional McNARY & WRATHALL GEORGE C. DAVIS Executive Offices backgrtrtsad National Press Building RADIO ENGINEERS PAUL GODLEY CO. 501 -514 Munsey Bldg. -STerling 0111 Offices and Laboratories 906 Natl. Press Bldg. 1407 Pacific Ave. Upper Montclair, N. J. Washington 4, D. C. 1339 Wisconsin Ave., N. W. Washington 4, D.C. Santa Cruz, Cal. Washington, D. C. ADams 2414 Montclair 3 -3000 .Member Member AFCCE' Member AFCCE AFCCE' Labs: Great Notch, N. J.

Commercial Radio Equip. Co. A. D. RING & CO. There is no substitute for experience GAUTNEY & RAY Everett L. Dillard, Gen. Mgr. 26 Years' Experience in Radio GLENN D. GILLETT CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 1319 Engineering AND ASSOCIATES WASHINGTON, D. C. MUNSEY BLDG. REPUBLIC 2347 1052 Warner Bldg. 982 NATL. PRESS BLDG. NA. 3373 PORTER BLDG. LO. 8821 WASHINGTON 4, D. C. WASHINGTON, D. C. Washington 4, D. C. KANSAS CITY, MO. Member AFCCE Member a FCCE National 7757

Craven, Lohnes & Culver RAYMOND M. WILMOTTE JOHN J. KEEL McIntosh & Inglis MUNSEY BUILDING DISTRICT 8215 710 14th St., N.W.- Metropolitan 4477 1469 CHURCH ST., N. W. DE. 1232 Warner Bldg., Wash., D. C. WASHINGTON 4, D. C. WASHINGTON, D. C. WASHINGTON 5, D. C. Notional 6513 If ember AFCCE Member AFCCE'

WELDON & CARR RUSSELL P. MAY ANDREW Dixie B. McKey & Assoc. CORPORATION WASHINGTON, D. C. 1412 F St., N. W. Kellogg Bldg. SPECIALISTS IN 1820 Jefferson Place, N. W. 1605 Connecticut Ave. MI. 4151 Washington, D. C. REpublic 3984 Allocation Design Installation Washington 6, D. C. DALLAS, TEXAS 1728 Weed St. Riverside 3611 Member AFCCE' 363 E. 75th St., Chicago 19, III. REpublic 7236 PHONE: TRiangle 4.4400 .Member AFCCH

E. C. PAGE CHAMBERS & GARRISON KEAR & KENNEDY A. EARL CULLUM, JR. CONSULTING RADIO 1519 Connecticut Avene CONSULTING RADIO ENGINEERS ENGINEERS 1703 K ST., N. W. STERLING 7932 WASHINGTON 6, D. C. HIGHLAND PARK VILLAGE BOND BLDG. EXECUTIVE 5670 WASHINGTON, D. C. MICHIGAN 2261 DALLAS 5, TEXAS WASHINGTON 5, D. C. A! ember AFC E JUSTIN 84108 ember AFCCF Monte,. AFCCE

Philip Merryman & Associates WILLIAM L. FOSS, Inc. JOHN CREUTZ 114 State Street GUY C. HUTCHESON Formerly CItn & Foss, Inc. 319 BOND BLDG. REPUBLIC 2151 Bridgeport 3, Conn. 1100 W. ABRAM ST. AR 44721 927 15th St., N. W. REpublic 3883 WASHINGTON, D. C. Bridgeport 5 -4144 ARLINGTON, TEXAS WASHINGTON, D. C. Member AFCCE RADIO CONSULTANTS

61. ./C. 13íEfsr SILLIMAN & BARCLAY LYNNE C. SMEBY GEORGE P. ADAIR CONSULTING RADIO ENGINEERS 1011 New Hampshire Ave. RE. 6646 "Registered Professional Engineer" Radio Engineering Consultant 4125 Monroe Street Washington, D. C. 820 13th St., N. W. EX. 8073 TOLEDO 6, OHIO EXecutive 5851 1833 M STREET, N. W. 2915 Red River 2 -5055 Washington 5, D. C. 1230 Telephones- Kingswood 7631, 9541 Austin, Texas EXecutive WASHINGTON 6, D. C.

WALTER F. KEAN ADLER ENGINEERING CO. AM -TV BROADCAST ALLOCATION, TELEVISION AND BROADCAST FACILITIES FCC & FIELD ENGINEERING DESIGN AND CONSTRUCTION 1 Riverside Road - Riverside 7 -2153 Riverside, III. 18 Grand St., New Rochelle, N. Y. (A Chicago suburb) New Rochelle 6 -1620 Member AFCCE

BROADCASTING Telecasting March 27, 1950 Page 77 does P &G

Well, not intentionally. But BRoADcAsTING-Telecasting will tell anyone who wants to know exactly how hundreds of national spot and network advertisers used radio and television in 1949. You'll find it all in the APRIL 17th ISSUE ... which incidentally is the same issue covering the NAB convention.

from A to Z Here you'll find the stuff that planning board sessions and leading time buyers consult all through the year . . . BROADCASTING'S copyrighted product analysis of 29 basic groups,

from automotive to cigarettes to toiletries. On April 17th we'll tell . . .

* national spot expenditures in 1949 by 29 product groups * network gross expenditures in 1949 by product groups * who spent the most advertising dollars and where in 1949 * how competing products split their advertising budgets between radio and television

* active spot accounts in 1949 * individual product analysis showing leading network and spot advertisers

plus - - - advertisers analysis, the forecast by key people of business prospects for broadcast advertising during 1950.

Yes, sir, right here between the covers of BROADCASTING you'll find this wealth of information. It's a really complete analysis of network and spot advertising by every major classification of industry, company and product divided according to radio and television. e LEVER?

WHAT EVERY TIME BUYER, EVERY RADIO DIRECTOR WILL WANT ... this treasure house of data with year 'round worth ... an exclusive source for fundamental facts on broadcast advertising.

WHAT EVERY STATION SHOULD DO (now) In a word, advertise. And we mean in the April 17th NAB Convention issue of BROADCASTING. Think what extra attention such an information -packed issue will command ... what extra circulation you'll get. Over 17,500 total circulation. This is no one -shot venture, but something invaluable -where the very people (advertisers and their agencies) you want to reach can see your station's story for the rest of 1950.

WILL THEY SEE YOU REPRESENTED THERE?

DEADLINE IS APRIL 7th.

so don't be an April 18th mourner who wishes he'd done what you can still do. Get in BROADCASTING's April 17th NAB issue for sure, right now. Regular rates prevail. On a one -time basis that's - - -

Page $350 Half Page $200 Quarter page $120 Eighth page $70 Sixteenth page $45 BROADCAST! NG Write or wire (collect) your reservation to BROADCASTING, National Press Building, Washington 4, D. C. TELECASTING

BROADCASTING - - - more than ever "the" magazine preferred by the buyers of radio and TV time. Situations Wanted (Con't) Situations Wanted (Con't) CLASSIFIED ADVERTISEMENTS College community sought by success- Combo man, independent, network ex- PAYABLE IN ADVANCE-Cheeks and money orders only. Situation ful small market manager, 35, married, perience. Heavy play -by -play in major Wanted 10c per word -$1 minimum. Help Wonted 20c per word -$2 university degree, 12 years broadcast- sports. Capable DJ announcer. Reor- minimum. All other classifications 25c per word -$4 minimum. No ing. Box 572E, BROADCASTING. ganization of stockholders eliminated charge for blind box number. One my job. Manager confirmation and inch ads, acceptable, $12.00 per in- Southern stations attention: Manager recommendation. State minimum sal- sertion. Deadline two weeks preceding issue date. Send box replies to and chief engineer would like job in ary. Box 385E, 250 or 1000 watt station with chance to BROADCASTING. Broadcasting Magazine, 870 Notional Press Bldg., Washington 4, D. C. buy stock through earnings. Can pro- Sports director. Play -by -play baseball, BROADCASTING is not responsible for the return of application material duce. Not clock watchers, want se- basketball, curity. Box 580E, football, boxing. College (transcriptions, photographs, scripts, etc.) forwarded to box numbers. BROADCASTING. graduate. Married. Top references. Manager: Not just a salesmanager; not Presently employed, seek security with just a program director; not just an TV future. Box 340E, BROADCAST- office manager. Successful broadcast ING. management requires a unique combi- Help Wanted Help Wanted (Cont'd) nation of showmanship, powerful sales Experienced sportscaster. Football, management and shrewd internal con- basketball, play -by -play. Special events, Managerial Wanted-Deep south NBC affiliate trol. Presently employed commercial news, staff work. Desires chance at needs capable staff man with at least manager of leading 5000 watt network baseball play -by -play. Box 453E, Colorado regional has opening for top two years experience. Excellent oppor- station located in highly competitive BROADCASTING. tunity for the right man. Station lo- market. 12 years experience and train- quality commercial manager. Old estab- ing in all of Announcer with first class engineering lished station, network affiliate. We cated in expanding market over 100,000 aspects broadcasting. license. want man capable population. Studios air -conditioned. If Civic leader. An organization builder. Age 23. 20 months experience, of assuming full A highly successful broadcaster who news, sports, disc jockey, straight an- administrative responsibility of local interested, send audition platter, pic- nouncing and and regional sales. Will provide ture, references. and minimum starting offers sound, profitable management. special events. Box 484E, salary expected. Box 551E, BROAD- Box 582E, BROADCASTING. BROADCASTING, tive yincen- CASTING. for proof of ability. Box585E, BROAD- Manager with twenty years experience Announcer -musician, all -round man. CASTING. Experienced sports announcer to handle all phases of AM -FM operation desires Married, music experience, twelve special change. Thorough knowledge in man- years. Travel, disc, photo. Box 501E, Experienced sales manager for 250 watt football events and news. First agement to produce highest gross sales BROADCASTING. network station in good market in New phone license desirable, but not es- with lowest overhead. Expert on sales, York state. Give complete details first sential. Southern network station in city of 18,000. Box 593E, BROAD- programming, both local and national. Announcer, versatile, news specialty. letter. Must be available for personal Experience includes management of 1 Three years 635E. CASTING. commercial experience. interview. Box BROADCASTING. kw fulltime station. Have contacts with Seeks permanent location. Box 502E, top network executives and national BROADCASTING. Radio advertising manager for South Wanted. Good announcer with first advertising agencies. Married. Will America. Heavy program production. class license for CBS network station. Good voice go anywhere. Available for interview Announcer -copywriter, husband -wife Fluent Spanish. Acorn Agency, 7 Dey important. Good pay and on 48 hour notice. Box 586E, BROAD- team. Proven New York City. excellent working conditions. record of client satis- Street, Selina, Alabama. CASTING. faction. Immediate reply to good, Young successful manager desires permanent -type offer. Box 503E, Salesmen Managers, salesmen and announcers, change. Built two stations. Always BROADCASTING. make money for yourselves and your made profit. Civic minded. Will give 1000 watt network station in eastern stations while collecting the names of you a station you will be proud to own. Announcer, college graduate '50, seeks Michigan; excellent market; 15% corn- start. Salary, location secondary. Write your audience by using new copy- Announce. Sell, Work. No drink. news mission (which will not be cut) against righted auction -rating program. Sells Married. Box 587E, BROADCASTING. and continuity. Have ideas for drawing account. Box 437E, BROAD- easily and promotes listening. Inquire cheap live shows. Box 531E, BROAD- CASTING. by letter only to Lee Hollingsworth, Two men, executive capacities New CASTING. WKBS, Oyster Bay, New York. York network office. Desire relocate Wanted -Salesman, salary fifty dollars midwest or midsouth town 25 -to -50 Play -by -play sportscaster and com- week plus commission. Unless you are WSKB, McComb, Mississippi 5000 watts. thousand. Early thirties. Family. Yale mentator. Excellent knowledge of all a hard worker and hustler do not Open for two top salesmen write, and Northwestern. College teaching ex- sports. Four years experience. Desires apply, Box 439E, BROADCASTING. wire, phone -confidential. - perience. Accumulated radio experi- permanent position. College degree. ence: 17 years. New York, Los Angeles, Married. Box 549E, BROADCASTING. Salesman for 5 kw network station in Chicago. Team capable of handling pro- western Michigan city of 110,000. Real Technical gramming, production. office routine. Sportscaster. Degree in broadcasting. opportunity. Give full details and fi- news, special events. station operations, Capable-but inexperienced. Sincere, nancial requirements. Box 508E, Chief engineer for 5 kw network sta- relations to network, tape editing, con- sober, hard working. Need only the BROADCASTING. tion in western Michigan. Give full tracts, sports, newscasting. selling chance. Box 562E, BROADCASTING. details and salary requirements. Box agency contacts. No announcing. Know Wanted -Time salesman, 500 watt day- 507E. BROADCASTING. ' network operations thoroughly. Best Experienced announcer -engineer. News time independent, south Texas. Draw references in trade can verify claims. editor, sportscaster and dj. Can handle against commission. Right man can Southeastern Mutual station will soon Wish to leave New York remotes and interviews. Write con- make $500.00 monthly or better. Good have opening for combination engineer - team, aiming for managerial spots. Now tinuity and have excellent timing and regional audience. Good market. Hous- announcer. Can use immediately com- well established. Will consider only voice. Taught radio for two years. ing available. Car necessary. Box bination writer- announcer. Box 574E, good offers on contract basis. Box Can furnish best of references. Box 575E, BROADCASTING. BROADCASTING, 591E. BROADCASTING. 585E, BROADCASTING. South Georgia station wants salesman. New southern station 250 w has open- Thoroughly experienced general man- Announcer, 2 years staff, also writer - Must be willing to work, 250 watt full- ings for thoroughly experienced chief ager. well known in industry with director dramatic series. Know board. time independent. Must be able to engineer- announcer and combination brilliant success record, now available Will travel. Disc or tape, photo, refer- produce. Box 579E, BROADCASTING. men. Air mail disc, tape, photo, refer- after illness that forced his resignation ences on request. Box 567E, BROAD- ences, salary expected. Box 609E, from model station. This man can give CASTING. Wanted salesman. Opportunity for BROADCASTING. your station the leadership, prestige right man.- Only interested in hard and results you are looking for. Box Staff announcer, newscaster. Available Immediate opening experienced engi- 624E. BROADCASTING. worker with ability and good personal neer- announcer, send picture, qualifi- immediately. No drifter. Four years qualifications. Regional network sta- cations, salary expected with first ap- Manager, 14 years experience every one station. One year program director. tion. Box 584E, BROADCASTING. WMJM, phase of radio Married. Stable. References, disc, plication. Cordele, Ga. except engineering. photo. Box 568E, BROADCASTING. Man or woman to open and operate Combination man Sober, reliable, hard worker, know classified ad dept. city 100,000. NBC sta- with first class li- sales. Minimum $100 per week, Box cense needed to complete staff of new 626E. BROADCASTING. I've play -by- played over one hundred tion in SE. Box 604E, BROADCASTING. 250 w fulltime independent. Rush baseball games. Employed sports and Need thoroughly experienced sales- disc, photo and background informa- Five year successful record in two top chief announcer, three and a half years man for 250 w independent. Southern tion WRCO, Richland Center, Wiscon- eastern seaboard metropolitan markets. experience, former copy man, desires city 40,000, two station market. Un- sin. One year in capacity of general man- plenty of baseball, anywhere. All let- limited opportunity for qualified man. ager. Thoroughly experienced in hard ters answered. Box 571E, BROAD- Send complete information regarding Production -Programming, others hitting fulltime independent field. Well CASTING. salary. past positions, date available known in New York representative and first letter. Confidential. Box 810E, Important, responsible position awaits agency setup. Twenty years in sales. Invest $1000 to $5000 in AM operation or BROADCASTING. experienced mature brain. with creative employee relations and promotion in CP. Announcer -program director, 31, ability in special events. public rela- newspaper and radio. Forty three, mar- 9 years experience local indie to 5 kw tions, programming. ried seventeen years, no children, sober net, veteran, BA Degree. Join progres- Announcers NBC in SE. Replies and completely reliable. Finest refer- sive organization only. Box 578E, confidential. Box 605E, BROADCAST- ences covering entire career. Have BROADCASTING. Announcer with first class license, $60 ING. moved only three times and am in- per week for right man. Send full Can you terested only in a pleasant Capable, experienced, announcer Box 438E, write good copy? If you are a management -pro- details, BROADCASTING. you're iiaeabsolutely sure you relationship with permanence and se- gram director, seeks permanent post in Announcer -newsman -writer wanted by female how u copy; if you're curity if I prove out. Would desire a northeast. Box 583E, BROADCAST- network affiliate California station. personable and attractive, willing to personal interview at your station. ING. Good voice, writing ability essential. work, then please send full particulars, My background and references will Salary about $300 monthly. Send disc, photo and disc first letter to Larry prove that I would be an asset to your Professionally trained announcer. Needs picture, background to Box 476E, Filkins, Program Director, KSCB, Lib- organization. Box 637E, BROADCAST- first job. 20. Single, disc, photo avail- BROADCASTING. eral, Kansas. ING. able. Box 592E, BROADCASTING. Alabama ABC affiliate has immediate Salesmen Looking for an all -round staff an- opening for capable announcer, strong Situations Wanted nouncer? I have one year of staff ex- on news and part time sports.. Only Sales manager - aggressive, experi- perience, own disc show, degree, high- sober. able. experienced need apply. Managerial enced. Successful sales record with est references to offer. Box 596E, Box 482E, BROADCASTING. station in medium -sized eastern mar- BROADCASTING. Manager: Forget your management ket. Present general manager will give A real deal McNeil. If you're on the excellent recommendation. Box 595E, Announcer. Commercials, news, ball, Paul and can run a good morning a BROADCASTING. acting. show both hillbilly and pop don't wait, wnCeester satnstation tietired of clwaod narration. Announcing experience small contact us at once. Send all details weather and plans to locate in Cali- Best qualification -results. Zip, dash, station, acting large stations. College including picture, disc and salary. Box fornia. Twenty unusually successful college, brains too! Use me? Box 620E, graduate, single, prefer midwest. Box 514E, BROADCASTING. years of management in both radio and BROADCASTING. 597E, BROADCASTING. newspaper. Best of qualifications in Two -man team announcer experienced Announcer, experienced, must have economical operation, sales, promotion, Sales troubles? You owe it to your play -by -play all sports staff announc- RCA board experience for network programming, plus an outstanding rec- ulcers, write me! Box 621E, BROAD- ing combo or engineer. First phone, station in west Florida. Send full de- ord in employee relations, public rela- CASTING. experienced, color all sports. High tails Box 515E, BROADCASTING. tions and a leader in civic affairs. My Announcers Hooper play and color team references. One experienced first concern is not size of station but Box 599E, BROADCASTING. commercial an- rather location and community oppor- Top sportscaster, nouncer, One sports announcer. Must tunities for myself excellent play -by- Don't pass up this one. Announcer, have ticket. Send disc or tape. North and family. Avail- play, listener appeal, employed, avail- writer, operator with experience. Work- able anytime plus immediate personal able immediately, references. Box 388E, mfdwest. Box 566E, BROADCASTING. interview. Box 412E, BROADCASTING. ing now. Wants job with western sta- BROADCASTING. tion. Box 801E, BROADCASTING. Situations Wanted ( Con't) Situations Wanted (Con't) Situations Wanted (Con't) For Sale Attention Washington area: I have Technical Engineer, experienced, console, trans- Stations four years experience, do staff an- mitter. Young, single, do not smoke or nouncing, operate console and excel at Engineer two years broadcast, three drink. Salary secondary. Eugene For sale -Controlling interest of 20% baseball play-by-play. I plan to attend years Army radar experience. Graduate Brown, Alden, Iowa. of Connecticut daytime station. Give all school In Washington approximately 6 Presently details including financial ability in Must have part RCA Institutes. employed, Engineer, 1st phone. no experience, months, starting June. seeking better job. Box 45zE, B11OAD- Mississippi 1st letter. Write Box 631E, BROAD- time work. Available after one, weekly CASTING. married. Like position in CASTING. and all day Saturday and Sunday. De- or neighboring states. No combination tails on request. Box 602E, BROAD- work. Graduate of Cook's Radio School. Engineer, chief engineer. Thoroughly Clifford Chance, Oakvale, Miss. For immediate sale. Complete broad- CASTING. experienced, AM -loaf construction-in - casting AM 250 watt station with corn- Announcer, five years' general ex- stallation - maintenance - studios - Engineers available. All with first plete Blaw -Knox radio tower, 179 feet, perience. Married, dependable. Age 22. transmitter. Directional system any phone. Complete training in operating self supporting. This complete equip- Prefer southwest. 575. Box 603E, power. 18 years experience. Excellent a fully equipped broadcast studio, disc ment can be shipped immediately and BROADCASTING. references. Box 458E, BROADCAST- training and all phases of broadcast en- can be sold on terms. $5000.00 total Announcer, graduate oldest broadcast- ING. gineering, including building and re- price. J. J. Phillips & Sons, 124 E. ing school in country. CBS instructors pairing broadcast transmitters. Any Lachapelle St., San Antonio, Texas. taught all phases of broadcasting. Chief engineer available. Highest cali- location considered. Station managers Produced, sang, emceed amateur shows ber, experienced in management as are well pleased with Cook's Graduates. Equipment, etc. clubs. Two years col- well as all phases engineering. Bears full informa- in Chicago Hite recommendation of top consuilanis as Wire or write furnishing lege. Former staff 5,000 watt NBC tion. Cook's Radio School, 2933 North For sale: 285 Consider all offers. Box 607E, well as present employers. Box 506E, St., Jackson, Miss. ft. guyed uniform cross - affiliate. BROADCASTING. State section composite tower. Complete with BROADCASTING. A -3 lighting, but less base insulator. good ad -lib AM Experienced engineer: first phone, col- Announcer, married. Experienced young chief engineer, ex- lege graduate, presently employed. Will Similar to, but stronger than any made. or PM disc jockey. 1 year experience. perienced in construction, installation, First class condition. In use until Oct. controls. Box 608E, BROAD- do combo work, travel anywhere. Have 17, 1949. sell operate maintenance, recording, remotes, board car. Richard Delanoy, 207 First Ave., Priced to complete $1,500 CASTING. operation, etc. First phone, class A Beckley, W. Va. with lighting. Box 411E, BROADCAST- Experienced newsman and play -by- ham. can handle light combo work. ING. play sportscaster desires position in- Box 513E, BROADCASTING. Engineer, first phone, no experience, suring permanency. Highly recom- looking for that first break. Vet, mar- $11,000 FM WE 506B -2 complete, spares, mended. Box 613E, BROADCASTING. Recent RCA graduate, family man, now ried, age 31, car and willing to travel. 10 kw transmitter. New, never un- employed TV servicing. No broadcast G. Elliott, 45 -06 39 Place, Long Island crated. Box 475E, BROADCASTING. Baseball - play -by -play, basketball, experience. 1st class and amateur li- football, staff. Young, married. Have City. cense, seeks operator or combination RCA BTF -250A FM transmitter and copyrighted 15 minute sport feature. position. Box 533E, BROADCASTING. Permanent position as radio operator GE Available immediately. Box 614E, wanted, will travel, first class phone, type BM -1 -A frequency and modulation BROADCASTING. RCA graduate at present working. John monitor with following UTC trans- Engineer degree 10 years experience all formers: LS -83; LS -99; LS -105; three continuity phases, licensed. Box 554E, BROAD - N. Witkowski, 444 Wyona St., Brooklyn, Experineced announcer, N. Y. LS -93; PA -309 plate transformer, DC writer, single veteran, 24. Seven CASTING. output, 3000- 2500 -2000 volts and 1 amp. months experience -DJ, control opera- Also centrifugal blower used to cool tion, general staff. Absolutely no Combination engineer -announcer. Age Production -Programming, others four 4x500 A Tubes. All used two floater. Will answer all replies. Avail- 21. Single, one year experience. AS years, in practically new condition. able immediately anywhere. Disc and announcer -would make a better Experienced copywriter, women's com- Make an offer for any or all of this photo available. Box 615E, BROAD- butcher. Box 569E, BROADCASTING. mentator desires writing job, prefera- equipment. Box 485E, BROADCAST- CASTING. bly with air work and women's activi- ING. First phone license, seeks experience. ties. Prefer east. Veteran. College Combination man, news, DJ, write Graduate of AM, FM and TV technical graduate. Box 489E, BROADCAST- copy, 23, single. Will travel. Disc, photo school. Single, young, willing and able ING. For sale. One RA -250 Raytheon 250 on request. Box 618E, BROADCAST- to travel. box 573E. BROADCASTING. watt transmitter, slightly used and in ING. Continuity writer, excellent back- good condition. Any reasonable offer ground, best references. Interested in will be considered. Available around Ex- network staff announcer-newscast- Former marine radio operator. First class telegraph, first phone and amateur progressive station. Box 511E, BROAD- May 1. Write, wire or phone Ted er. Eight years experience, including and televi- CASTING. Froming, Chief Engineer, KAFY, play -by -play. At present associate di- licenses. Graduate of FM Bakersfield, California. rector at New York TV station. Must sion school. Box 576E, BROADCAST- Is yours a New York state station? leave this area for family's health. ING. New England? Northeastern? Need a Desire position as announcer or di- copywriter? Available: Personable RCA distortion and noise meter, type rector AM or TV, or both. Highly First phone license - with six years young lady, well recommended, over 69 -C. Used very little. Priced at $150.00 capable and can offer excellent refer- experience as combination operator - three years practical radio experience. for quick sale. Current factory price ences. Will consider any locality. Avail- announcer. I am not one of those hot Strong selling copy. Also thorough is $400.00. WBOC, Radio Park, Salis- able May 15th. Box 622E, BROAD- shots, but I will do you an honest knowledge of traffic, some air work. bury, Md. CASTING. day's work. I can make use of my own Situated comfortably in midwest, but brain when the occasion demands. homesick for good old northeast. Box Have several used guyed Wincharger Personality announcer-special shows, Prefer network station in small town 560E, BROADCASTING. towers. Will sell erected. Tower Con- including disc, news and philosopher - in west or southwest.. Box 594E, poetry feature that sells. Sober, 14 Looking for the opportunity. Copy, struction Co., Commerce Bldg., Sioux salary BROADCASTING. continuity, some announcing. Anxious City. Iowa. Phone 5 -6761. years experience. Minimum $90 for a future, but wife has to eat. Col plus talent. Know programming, pro- Chief engineer- announcer. 10 years lege graduate, young, personable, duction. Box 627E. BROADCASTING. experience. Thoroughly competent all eager. Will travel. Box 561E, BROAD- Wanted to Buy Announcer? No experience. No talent. phases engineering. Better than aver- CASTING. Unmarried, children. Drunk. Weak on age announcer. Available for interview news. Desires position with backward in south. $75.00 weekly. Box 600E, Young woman seeking position in radio. Stations station. Coolie wages. Box 628E, BROADCASTING. Training. Experience -Radio news re- BROADCASTING. porting. broadcasting, sales. Especi- Engineer, 14 years experience. AM -FM, ally interested in doing women's pro- New Jersey FM station wanted by ex- They say my diction and delivery is installation, maintenance, gram. Presently employed. References. perienced broadcaster. Will buy con- perfect. Three years experience In- construction, Box 570E, BROADCASTING. cluding B.B.C. Newscaster, TV pro- studios, transmitter. 10 kw directional, trol or outright. Replies strictly con- ducer. Interested in locating east coast. available immediately. References. Box Promotional -publicity man knows mu- fidential. Box 581E, BROADCASTING. Married. Box 632E, BROADCASTING. 606E, BROADCASTING. sical production thoroughly, former professional musician, wide acquaint- Go west -young man! I like the idea. Experienced first class radio telephone ances with leading entertainers desires Equipment, etc. Experienced announcer wants to raise operator currently with twenty kilo- association with agency. Announcing, family in southwest climate. Disc watt New York City FM station. Refer- jockey. radio sales background, Box 633E, BROADCASTING. 611E, One used 1000 watt AM transmitter. available. ences from same. Will travel. Box presently employed. 30. college grad- Send details, price. Box 590E, BROAD- Available -Combo man with 6 years BROADCASTING. uate. Box 577E, BROADCASTING. CASTING. experience. Good voice. Dependable Engineer-First class phone license, Experienced radio man with emphasis hard worker. Best references. Go. any- amateur. Inex rienced. Any offer con- de- where if station is progressive. Box sidered. Box 612E, BROADCASTING. on programming and engineering, Wanted: Used studio control equip- 634E. BROADCASTING. sires managerial connection in small ment high fidelity only. Mikes turn- First phone license, married, car, ex- but progressive Texas market. Mar- tables, control console, etc. Must be First phone, 1 year, 10 months experi- perienced. Want to settle in northeast. ried. Salary important but secondary 250 Recent graduate of TV in good condition and reasonably ence watt. presently employed. Box 619E, BROAD- to opportunity to become established priced. Box 617E, BROADCASTING. course. Desire training as announcer CASTING. in community. Excellent references. and operator. Age 24. Box 636E, Box 598E, BROADCASTING. BROADCASTING. Experienced transmitter and control Help Wanted Play -by -play sports man. Six years ex- board engineer. Seeking position in Program director -announcer. Experi- perience in all phases of play -by -play. east, single, have car. Box 629E, enced in all phases broadcasting. Young Specializing in baseball. Last four years BROADCASTING, family man presently employed. Desire Managerial as sports director. Excellent change because of financial conditions. employed Engineer-Two years combination, two Box 623E, BROADCASTING. references. Reply to Gene Frankel. and one half years as 1 kilowatt and Sports Director, WCFC, Beckley. West 250 chief. Good voice, top references. Promotion man with excellent back- Virginia. Desire permanent position with right ground wants to help make the most Announcer, 10 years experience, in- station. Will answer all offers. Box of your promotion budget for you, WANTED television, seeks 98, Montezuma, Indiana. handling audience and sales promotion cluding two years Energetic idea man, position. Sports. news, disc shows. John Engineer, experienced. Seeks perma- and merchandising. MANAGER Egan, 510 Glen Allen Drive, Balti- diligent producer. Experience, refer- B. nent position with right station. Any ences, and full information from Box more 22 Md. locality. Will answer all offers. 416 For only station serving industrial combination or engineering Perry, Iowa. 625E. BROADCASTING. Wanted, West Willis, community of over 75,000 people. job. -Graduate EE; excellent ate. Excellent Chief engineer Television on excellent fre- references. Available immediately. technical background. TV if and when. Fulltime station Donald Hall, 207 First Avenue, Beckley, Some announcing. Reliable, versatile quency. West Virginia. active ham. age 26. Have car. Avail- Technical able May 31. Post Office Box 592, Co- Only capable, qualified and aggres- Top announcers; top newscasters: top lumbia, Missouri. writers: available now. Write, phone Director film operations. 16 years cam- sive applicants will be considered. or wire Pathfinder School of Radio. Attention -Due to economic conditions era experience, all 16 & 35mm, sound, 1222-A Oak St., Kansas City, Mo. competent experienced staff of four silent. newsreel, production. edit -cut Good salary to right man. 0473. immediately, consisting of two all film, color, B &W, neg, pos. rev.. Can HArrison available set up, direct newsreel operation. com- Personality disc jockey, sportscaster. engineers and two announcers -one an- theatres, Send photo and complete letter. Experienced with Mutual nouncer doing play -by -play of all mercials, etc. Have managed announcer. sports, special events and former PD. many years projection experience: BROADCASTING in the Nation's Capital and Florida news and know agency operation, promotion, BOX 616E, stations. Single, outstanding references. Other announcer doing di, repair experience. Past now. Details. disc or inter- saleswork. Full references available. publicity, radio Available Four cars. WCFC, Beckley, West Vir- 4 years in TV. Available May 1. Box on next page) view. Ted. Work. 3100 Connecticut Ave. 468E, BROADCASTING. (Continued Washington, D. C. Hobart 6565, Ext. 127. ginia. Help Wanted For Sale WRSW 'Moved' Salesmen Stations SAVANNAH CASE Rivers Answers Protests BY INADVERTENCE, and TRAVELING SALES REPRESENTATIVE at no cost to the manage- FOR LEADING TRANSCRIPTION COMPANY E. D. RIVERS Jr., grantee for a ment, FCC moved an Indiana Liberal commissions. Territories open: South. new AM station in Ga., FM licensee to Europe fort- Southwest. New England. Dakotas. Colorado. MIDWEST OPPORTUNITY Savannah, Montana. Wyoming, Maryland, Virginia. Dele- told FCC last week that the protest night ago. An FCC motions ware. Nebraska, Missouri, Kansas. Send photo One kw FM independent station which existing Savannah stations calendar recorded a request and references. Big Opportunity for right man, in Northern Illinois. Second rich- registered against his grant was of Reub Williams & Sons, with auto. est county in state. Sixth richest BOX 471E, BROADCASTING based on a desire to keep competi- operator of WRSW (FM) in U. S. 72,000,000 retail economy. tion down. Warsaw, Ind., for continu- Only station in county. Has highest ance of the March 24 hearing Announcers elevation in Illinois. Excellent The protest, filed by the Savan- op- nah Radio Council, claimed Mr. on its application for a day - portunity for advertising executive timer on 1050 kc with 250 w ANNOUNCER -EMCEE or agency for market testing. Rivers had not operated WEAS Decatur in directionalized. The address Large midwestern AM -TV operation Present owners have other inter - the manner he told the needs personable, experienced an- Commission he would, and that given by FCC: Warsaw, nouncer -emcee for "personality" esta. Can be had for lease with Poland. option to buy or attractive terms. there is a "serious question" as to roles on both radio & TV. Salary his open. Send recording. photos and BOX 555E, BROADCASTING. qualifications to operate a sta- background to Box 408E, BROAD- tion in Savannah [BROADCASTING, CASTING. March 13]. noted, was before he got his grant for a new station in Savannah. Mr. Rivers replied, in an answer Situations Wanted filed by Philip M. Baker, Washing- The grant, issued March 6, was New York State 900 kc with 1 kw, Announcers ton attorney, that WEAS has not for daytime only. failed to keep FCC informed of its The council asked FCC to set the Radio Station grant aside and designate the ap- AVAILABLE program policies; that the station has "gone beyond [its] promises" plication for hearing. Announcer - Chief Engineer FOR SALE with respect to service to Negro Network voice and ability listeners and has built up a wide Ten years experience. Married. Sober. $125,000 following for its religious pro- CIVIL DEFENSE Prefer Texas or Florida. grams; that it has emphasized C. of C. Issues Report BOX 588E, BROADCASTING Fulltime 1000 watts located "race, rural (programs) and religion," and that Mr. Rivers made BASIC STEPS for adequate war- Technical in city, of over 100,000. Good clear in his application that he time civil defense are proposed by a national defense committee of earnings, good radio planned to "build the same type of ARE YOU READY FOR THE THAW? oppor- public service in Savannah." the U. S. Chamber of Commerce in Or the clear channel decision? Position a report, "Civil Defense in Your wanted as director of engineering or chief en- tunity. Will finance. Mr. Rivers contended each of gineer with progressive broadcast organization Community," released last Monday. now in TV or planning for TV. Fourteen years the stations in the Savannah Radio all phases broadcasting including administrative Communities should take an in- engineering and TV operational experience with Principals or qualified buyers Council -WCCP WDAR - AM - FM major network In New York where now em- WSAV -AM and ventory of such existing facilities Excellent re EE, WFRP -FM family Box 564E, BROADCAST ING. only. WTOC -AM-FM -has "found it as "communications when normal necessary to depart from previous means have been disrupted," transportation and other School BOX 589E, BROADCASTING representations" with respect to resources, the program service. committee suggests. Appointment of a civil defense director by the Cites Constitution mayor of each community also is Miscellaneous He also claimed the council's recommended. (Forty -one of the 48 constitution provides that the mem- states now have such directors and Custom "Jingle" -$37.! bers "agree to abide by decisions 17 have provided for legislation to up planning, Write and policies" of the council. This, set it is pointed out.) dt RICHARD 507 Fifth Ave., he said, raises a question \ as to wnsee New York City "whether there has been an unlaw- H. L. Tallman ful delegation of the licensee's sole responsibility to operate their facil- H. L. (Mac) TALLMAN, 58, man- PRODU tiro uWOOD ities in the public interest," and ager of WALE Albany, Ga., for STATION MANAGERS! "whether the Savannah Radio the past two years, died of a chron- Council is a combination in re- ic heart ailment on March 16. Born Employment Service in Pennsylvania, Mr. Tallman had Need Trained Personnel? straint of trade." spent his adult life in the entertain- Mr. Rivers also claimed that as BROADCASTERS! ment world and for many years WANTED AT ONCE late as last December he was ap- conducted theatre pit orchestras. proached as a possible of Want a Refresher Course? purchaser James H. Gray has been named WDAR and of WFRP. That, he acting manager of WALB. BEGINNERS! ANNOUNCER -ENGINEERS with 1st Class Ticket Went to be a broadcaster? TIMES SALESMEN THE NATIONAL ACADEMY Southern California with experience OF BROADCASTING, INC. Fulitinie Regional 3338 16th Street, N. W. $135,000.00 // 0 t /kN 0 üQ l PG- Washington 10, D. C. w 6 e* r ) This kilowatt fulltime regional is located in a city of "established in 1934" 17 East 48th St. New York 17, N.Y. over 50,000 with retail sales $66,000,000.00 and area with Residence and Correspondence School three times that volume of sales. Commission growing. Good living conditions. Approximately $50,000.00 required NATIONAL ACADEMY OF for down payment with financing out over a short period of BROADCASTING. Dept. 111 KTRE Baseball years. 3338 -16th St., N.W. Washington 10, D. C. EXCLUSIVE broadcast rights of CONTACT THE NEAREST OFFICE OF THE EXCLUSIVE REPRESENTATIVES Please send information ing all home and away games of the Correspondence D Residence Cousin. Lufkin (Tex.) Angels baseball club f BLACKBURN -HAMILTON COMPANY, INC. have been acquired by KTRE that MEDIA BROKERS Name city, Richman Lewin, station man- WASHINGTON, D. C. CHICAGO SAN FRANCISCO ager, has announced. KTRE also James W. Blackburn Harold R. Murphy Ray V. Hamilton Address will broadcast all week night games Washington Bldg. 333 N. Mich. Ave. 235 Montgomery St. of the Angels, he said. Roger Sizoo Sterling 4341 -2 Randolph 6 -4550 Exbrook 2 -5672 State City is station's sports announcer. Page 82 March 27, 1950 BROADCASTING Telecasting for license renewal AM station. FCC Actions Clinton Named License for CP WJAC -TV Johnstown, Pa.- License (Continued from page 76) W. VIRGINIA MEET President to cover CP new commercial TV station il. time, 250 w employing presently to change studio location from Tribune sensed vertical ant. Annex- Locust St., Johnstown to 329 Following were granted licenses for GEORGE H. CLINTON, vice president and general manager, WPAR Main St., that city. w remote pickups KOA -503 KA -3893 Parkersburg, and general manager, WBLK Clarksburg, both in West termountain Bcstg, and Television Virginia Broadcasters Assn. March 22 Decisions . . . irp., Salt Lake City, Utah; KA -3361 Virginia, was elected president of the West KB -980 KA -3857 KA- 3858 3859 3860 at the annual business meeting held March 18 in the Chancellor Hotel, BY COMMISSION EN BANC ontier Bcstg. Co., Waco, Tex.; KA- Petition Denied 88, KA -2067, KA -2446, Colorado lcstg. Parkersburg. S. Mr. Evans, small station director; N. M. College of Agriculture & Me- . Inc., Pueblo, Col. Mr. Clinton succeeds John chanical Arts, College Station, N. M. KFXD -FM Nampa, Ida. -Granted Phillips, WCAW Mr. Hodel as FM station head; Mr. and KOB Alburquerque, N. M. By od. of license to change studio loca- medium station director, and order denied joint petition requesting- on of FM station to trans. site; also Charleston gen- Gray, reconsideration aiver 3.205(a) to continue announcing Mr. Rosene as TV director. of Commission's Mem- Nampa station. eral manager, orandum Opinion and Order of Nov. Nearly 40 West Virginia broad- 16, 1949, and grant of previous petition The Yankee Network, Boston-Grant- who has been for waiver of Sec. 3.109 of rules or in : mod. of license to change frequencies president for the casters and wire service represent- alternative afford them oral argument; om 31.62, 35.26, 37.34 and 39.62 to granted extension .19, 26.29 and 26.39 me KA -5617. past two years. atives attended the business ses- KOB of time to and W. H. Co., including June 1 within which to com- The Greenbow Hornell, Other officers sion which dealt with current ac- ply with Sec. 3.109. , Y.- Granted CP's and licenses for w remote pickups KA -4013, KEA -513, named were Joe tivities of the WVBA. During the STA Granted A -4012, KEA -514. meeting, new district directors WKPT -FM Murphy Bcstg. Co., Des Moines, L. Smith Jr., Kingsport, Tenn.- Grant- Ia.- and a committee ed STA to go on air to April 1, pending ranted CP's and licenses for new president, WJLS were appointed action on application for renewal of li- !mote pickup KA -3128. Beckley and was formed to work with the West cense, when it is received. Station had Richmond Radio Corp., Richmond, Virginia State Newspaper Council failed to file for renewal of license, a.- Granted CP and license for new WKNA Charles- Mr. Clinton which expired March 1 but has advised ,mote pickups KA -2041, KA -2040. ton, vice presi- in arranging a program for the. Commission it wishes to continue, and Following were granted CP's for new Ls preparing renewal application.. mote pickups KA -2849 Heart of the dent, and Alice Shein, general and annual council conference slated lack Hills Station, Deadwood, S. D. for Oct. 19 -20 at Morgantown. A A -6096 Asheboro Bcstg. Co. Asheboro, commercial manager, WBTH Wil- C.; KGA -558 KGA -559 Hagerstown liamson, secretary- treasurer. broadcasters' clinic will be held at March 22 Applications . . . estg. Co., Hagerstown, Md. KA -3311, the conference. TENDERED FOR FILING he Constitution Pub. Co., Atlanta, Ga. Five directors at large elected Airfan Radio Corp. Ltd., San Diego, included William Rine, WWVA Principal business at the session AM -1490 kc alif.- Granted CP to make changes in concerned the moving of the West WAPF McComb, Miss.-CP' AM sta- zisting remote pickup KA -3008 to Wheeling; F. J. Evans, WPLH tion to change from 1010 kc 250 w D -.tinge frequencies from 31.22, 35.62. Huntington; Emile Hodel, WCFC Virginia group from the fourth to 1490 ko 250 w uni. f.02 and 39.26 mc to 26.15, 26.25 and Beckley; Gray, district of the NAB to a more suit- AM -930 kc h.35 mc and power from 30 w to '75 w. (FM) George Gila Bcstg. Co., Safford Ariz.- Grant- W K N A, and Marshall Rosene, able location. A resolution will be KIUP Durango, Col. -CP AM station to changes in existing re- to change from 1400 kc 250 w uni. to f CP make sent to Judge Justin Miller, NAB 1 iote pickup KA -5496 to change fre- WSAZ Huntington. Mr. Rine was 930 kc kw uni. DA -N. uencies from 30.82, 33.74, 35.82. 37.98 mc designated large station director; president, urging such a move. AM -1280 kc 1606, 2074, 2102 and 2758 mc, and WSAT SALISBURY, N. C,-CP AM hange equipment. mod. CP for approval of ant. trans. license to newly formed partnership- station to change from 1280 kc 1 kw D Sarkes Tarzian and Mary Tarzian and studio locations and change type J. Frank Burke, Sr., Mabel S. Burke to 1280 kc 1 kw uni. DA -N. ,rea, Bloomington, Ind. -Granted CP of trans. and J. Frank Burke, Jr. and Betty Jane or new Experimental TV relay KA- Burke as joint tenants, A partnership Action Set Aside 197. WPMP Pascagoula, Miss. -Granted d/b as Standard Bcstg. Co: no mone- KPLW Plainview, Tex. and KCBD KDIA Auburn, Calif.- Granted mod. mod. CP for extension of completion tary consideration involved. Lubbock, Tex.-On own motion, Com- 'P to change type trans. and increase date to 9 -7 -50. WJLK Asbury Park, N. J.- Granted mission set aside action of March 6, eight of vertical ant. WFIR Danbury, Conn. -Same to mod. CP to change from alternate main which designated for consolidated hear- MCA Clovis N. M.- Granted mod. 8- 23 -50. trans. to aux. trans. ing application of KPLW for mod. CP P to change type trans, WKMH Dearborn, Mich. -Same to KNED McAlester Okla. - Granted to change frequency from 1570 kc to KDON Palm Beach, Calif.- Granted 9- 14 -50. mod. CP to change type of trans. 900 kc, and change location of trans. mod. CP to change type trans. and WHAS Inc., Area Louisville, Ky.- and studio to Floydada, Tex. with ap- .'lake changes in ground system. Granted license for new Exper. TV plication of Tul'e Bcstg. Co. for new WABA Aguadilla, P. R.- Granted KA -4884. March 21 Applications . . . station at Tulia Tex. on 900 kc 250 w nod. CP change type trans. and studio Relay daytime only, and removed applica- 'cation. Stromberg- Carlson Co. Area, Ro- ACCEPTED FOR FILING tions from hearing docket. On petition Following granted mod. CP's for ex- chester, N. Y.- Granted CP and license of KCBD set aside action of Oct. 21, ension of completion dates as shown: for new Exper. TV Relay KA -6058. AM -930 kc 1949, which granted without hearing PAR Parkersburg, W. Va. to 9- 12 -50: Following granted CP's and licenses WTAD Quincy, 111.-CP AM station application of 'West Texas Bcstrs. Inc., NKNE Keene, N. H., to 9-19 -50; KGVO for new remote pickups: KA-6065, KA- to change from 930 kc 1 kw unl. to 930 for station on 1570 kc 250 w D an 'Ussoula, Mont, to 6- 11 -50: WKVM 6066, KA -6067, KA -6068 Pikes Peak kc 5 kw uni. designated same for hearing on June treclbo, P. R. to 6- 15 -50; WJBC -FM Bcstg. Co., Colorado Springs, Col., KA- AM-850 kc 21 in Washington, and made KCBD 3loomington, Ill., to 9- 14 -50; WIBA- 2349 Missoula, Mont., Western Montana party to proceeding. rM Madison, Wis. to 10- 11 -50; WDAK- Assoc. WKBZ Muskegon, Mich. -CP AM sta- 1 ACCEPTED FOR FILING FM Columbus. Ga. to 9- 30 -50; WAFM Silver City Crystal Co., Meriden, tion to change from 850 kc kw uni. Birmingham, Ala. to 10 -1 -50. CP for new remote DA -1 to 5 kw -D 1 kw -N DA -2 AMEND- License for CP Conn. -Granted 5 kw uni. DA -1. WMBR -TV Jacksonville. Fla. to 10-17 - pickup KA -6069. ED to request WSAZ -TV Huntington, W. Va.-Li- ,,; KRNT -FM DesMoines, Ia., to 9- 30 -50; AM -SOD cense for CP new commercial TV sta- to 10- 12 -50; WFBL -FM Syracuse, N. Y.- Granted kc WGBS -FM Miami, Fla.. to cancel license for CP for new tion to change studio location to W. Va. KSFH San Francisco to 10 -5 -50; KFLW- request KREI Farmington, Mo.-CP AM sta- Bldg., Huntington. FM Klamath Falls, Ore. to 9-7 -50 on FM station. tion to change from 1350 kc 1 kw D to ondition that construction be coin - KALW San Francisco, Calif.- Granted 800 kc 1 kw D. AM -970 kc oIeted by that date or an interim mod. CP to change trans. site; ERP License for CP Marmat Radio Co., Bakersfield, Calif. WFMX La 1.5 1.25 and make changes new AM station 970 kc, 5 kw -D operation provided by then; from kw to KXRO Aberdeen, Wash. to -CP Salle -Peru. Ill. to 9-6 -50 on condition in ant. system, subject to condition -License 1 kw -N DA AMENDED to request 970 or an prior to issuance of station license cover CP to change frequency increase kc 1 kw uni. DA. that construction be completed that power, install DA etc. interim operation provided by that equipment performance measurements AM-950 kc date. be submitted which indicate that opera- KGIB Bremerton, Wash. -License for WKWF Key West, Fla.. to 5- 11 -50 tion of station is in conformance with CP new AM station. North Cambria Bcstrs. Inc., Barnes- f.SLH St. Louis. Mo., to 4- 30 -50; WGNR Commission's Standards. License Renewal boro, Pa.-CP new AM station 950 kc New Rochelle, N. Y., to 9- 30 -50; WMIN- WBCO Bessemer, Ala.-Granted mod. WBAA W. Lafayette, Ind. -Request (Continued on page 84) FM St. Paul, Minn. to 9- 30 -50: WEOL- CP to change type trans. and change FM Elyria, Ohio, to 9- 16 -50: WFMZ studio location. to 22 -50; WSYR -FM Allentown. Pa.. 8- Nichols & Warinner Inc., Area Long .lyracuse. N. Y. to 9 -1 -50. Beach, Calif.- Granted request to can- KFXJ Grand Junction, Col. -Granted KA -3410. license install. new trans. cel license for remote pickup WTTH Port Huron, Mich. -Granted WEXI St. Charles, Ill.- Granted li- license change frequency, hours of ope- cense new FM station. Chan. 292, (106.3 ration, increase power and install DA -1; mc) 235 w 257 ft. 1380 kc. 1 kw uni. DA -1. WTHI -FM Terre Haute Ind.- Granted WKAB Mobile, Ala. -Granted CP to license for new FM station; Chan. 260, install composite trans. at present lo- (99.9 mc) 7.4 kw, 330 ft. Gates Ls on cation of main trans. to be operated Madrazo & Diaz, Fajardo, P. R.- 840 kc. 250 w for aux. purposes only. license for new remote pickup WJMX Florence, S. C.- Granted mod. Granted .;P to change from one guyed and two KA -5318. self- supported towers to three guyed Following granted licenses for new towers. remote pickups: KA -5243 Southern Tier IF IT IS FORA WIEL Elizabethtown. Ky.-Granted Radio Service Inc., Binghamton, N.Y.; mod. CP for approval of ant. trans. and KA -3224 Monahans Bcstrs., Monahan, studio locations. Tex.; KA -3598, KKA -861, McKinney, BROADCASTING STATION Battleboro, Vt. Granted Tex. McKinney Air Enterprises Inc. WTSA - Following granted CP's and licenses for new remote pickups: KA -3286 Voice of Alabama Inc., Birmingham, Ala.,; KA -3821 Oil Center Bcstg. Co., Odessa, GATES RADIO COMPANY Because we SELL- Tex.; KA -2028 K P 0 J Inc., Portland, Ore.; KA -3287 Voice of Alabama Inc., We're 65% SOLD! Birmingham, Ala.; KA -2223, South- QUINCY, ILLINOIS WASHINGTON, D. C. western Bcstg. Co., Little Rock, Ark. United Bcstg. Co., Inc., Montgomery, TELEPHONE 522 TEL. METROPOLITAN 0522 Ala.,- Granted CP for new remote WGRD pickup KA -6044. GRAND RAPIDS, MICH. KFVD Los Angeles- Granted request for voluntary assignment of CP and BROADCASTING Telecasting March 27, 1950 Page 83 Docket Actions ... Theodore H. Oppegard, Carl R. Le and Kenneth E. INITIAL DECISIONS Cooney d/b as Somers( Bcstg. Co. to new firm of same name WBUD Pa. New Grants, Morrisville, and WTNJ Transfers, Mr. Cooney sells his % interest whic Trenton, N. J.-Initial decision by Ex- constituted his original investment i aminer J. D. Cunningham to grant ap- FCC ROUNDUP Changes, Applications CP to Mr. Oppegard and Mr. Lee fo plication of Morrisville Bcstg Co. to $500. WVSC is assigned 250 w day o change from 1490 kc, 250 w unlimited to 990 kc. Granted March 21. 1260 kc, 1 kw unliminted directional and change transmitter and studio location from Morrisville to vicinity of Trenton, Deletions .. . N. J. and to deny application of SUMMARY TO MARCH 23 WOAX SOX .nii.aOtQ THREE AM authorizations two F7 Inc., to increase power of WTNJ Tren- permits and one TV permit were ton from 250 w re and to continue opera- Summary of Authorizations, Stations On the Air, Applications ported deleted last week by FCC. Tots tion during daytime hours only on 1260 since Jan. 1, AM 20; FM 25; TV kc in lieu of 1300 kc. See story Broad- AppD- Deletions and reasons for withdraws casting March 20, p. 90. Initial decision Total Cond'l cations In Class follow: March 17. On Air Licensed CPs Grants Pending Hearing KCOI Coalinga, Calif. -KCOI Bcsti Mid -Island Radio Inc. and Patchogue AM Stations 2,112 2,081 186 302 266 Co. CP. Modification not filed. Bcstg. Co., Patchogue, /4 Y.- Initial de- FM Stations 711 494 265 *4 47 24 KALC Alamosa, Col. -San Luis Valle cision by Examiner Hugh B. Hutchison TV Stations 102 35 74 347 182 Bcstg. Co. CP. Request of permittee. to grant application of Mid -Island Radio * Two on the air. WCLB Cobleskill, N. Y.- Schohari Inc. for new station on 1580 kc, 250 w County Community Service Bcstg. C( daytime at N.Y. and CALL ASSIGNMENTS: KACE Dallas, Tex. (Texas Star Bcstg. Co., 740 10 CP. Modification Patchogue, to deny day, kc, kw not filed. application of Patchogue Bcstg. Co. for 5 kw night); KATI Los Angeles (Coast Radio Bcstg. Corp., 1540 kc. 5 kw KROY -FM Sacramento, Calif. -Harm same facilities. See story this issue. day); KAVL Lancaster, Calif. (Antelope Bcstg. Co. Inc., 1340 kc, 50 w unlimited); co Inc. CP. Initial decision March 20. KBKH Pullman, Wash. changed from KPMN (Bayton & Hicks); KOLS Pryor, KOAD(FM) Omaha, Neb. -Mid -Con Okla. (Lakes Area Bcstg. Co., 1570 kc, KBIG Des Moines, Ia.- Initial deci- 250 w daytime); WATG Ashland, Ohio tinent Bcstg. Co. CP. Request of per (Beer & Koehl, 1340 kc, 250 w unlimited); WATG -FM Ashland, Ohio changed from mittee. sion by Examiner Hugh B. Hutchison WATG (Beer & Koehl); WGET to deny as in default application of Gettysburg, Pa., changed from WGEY (Times & WRTB(TV) Waltham Mass. -Ray News Pub. Co.); WHIP Mooresville, N. C. changed from WNES (Wayne M. Nel- theon Mfg. Co. CP. Radio Station Des Moines Inc., for son); WJEH Application for ex extension of construction permit auth- Gallipolis, Ohio (Ohio Valley On The Air Inc., 990 kc, 250 w day); tension of completion date denied. WLNJ SmithfieldSmithfield, N. C. (Selma -Smithfield Bcstg. Co., 1 orized No. 13, 1947 on 740 kc, 250 w day- 1270 kc, kw day); WMOD Moundsville, W. (James D. Sinyard 1470 kc, 1 kw time. See story this issue. Initial de- day). New Applications ... cision March 21. * * AM APPLICATIONS OPINIONS AND ORDERS Navy's electronic supply office Great town, S. C. Flagstaff, Ariz. -Lyle C. Treakle Los Angeles, WJR 33iá% interest. WHIT is an( KMPC Detroit, Lakes, Dl., is 51% owner. He will be assigned 1450 kc, 250 w unlimited. Chester A. Burn, 1400 kc, 250 w un WGAR Cleveland-Adopted memoran- president and treasurer. There are 11 Granted March 20. limited. Estimated construction cost dum opinion and order denying motion stockholders with minor interests. $13,175. Mr. Treakle is president set aside order appointing hearing KWNW Wenatchee, Wash. -Granted am to Granted March 20. transfer of 55% owner Radio Institute Inc. (school) examiner in proceeding involving re- Richlands, Va.- Clinch Valley Bcstg. control of Apple -Land Salt Lake City, Utah and newal of licenses for said stations. Bcstrs., licensee, through issuances of secretary. Co., granted new station on 1050 kc, 1 new stock and several treasurer Western Radio Institute, Den Order March 22. kw daytime; estimated construction minor transfers ver, 50%; Mr. Burn is secretary treas cost: since 1948. J. B. Hatfield, president and urer and Olney Bcstg. Co., Olney Tex.-Adop- 831,775: Co- partnership includes 16% owner, and Fred J. 33% owner Radio Institute ted memorandum opinion and order J. H. Horne, coal business, and John C. Schaaf, secre- Salt Lake. Filed March 21. Gillespie, farmer, F. White, tary- treasurer and 28% owner, were South Paul, denying petition of Olney Bcstg. Co. Jesse mer- original incorporators. Other present St. Minn. -South St for reconsideration of initial decision chant, and J. Powell Royal Jr., grocer. stockholders Paul Bcstg. Co., 1590 kc, I kw daytime which denied application for default Granted March 20. and interests include: A. Estimated construction cost: L. Anderson, 15 %; James P. Parks, 16 %; Application $18,299 and adopted Examiner's decision and WTOB Winston -Salem, N. C.- Grant- Anthony J. Sternling, radio technician previously filed March : denied application for new station on ed [BROADCASTING March 6, p. 871 switch in facilities from 710 kc 1 7 %; Vera J. Sternling, 5 %; Robert E. am 1590 kc, 250 w daytime. Order March kw daytime to 1380 kc 1 kw unlimited, returned. Resubmitted March 21. Stickel, 6 %; Irma Sutton, 2%; Clyde B. Spur, Tex. 23. directional. Granted March 20. Kellogg, 0.4 %; -Marshall Formby, 1261 Frank E. Smith, 3% and kc, 250 w unlimited. John Townsend, North Platte, Neb., WGBI Scranton, Pa.- Granted ap- Thomas Roberts Jr., 2%. KWNW is as- Estimated con. and Nebraska Rural Radio Assn., Lex- plication to operate on 910 kc 1 kw struction cost: $21,000. Mr FermbS signed 250 w on 1340 kc. Granted March owns 50% ington, Neb.- Adopted memorandum day, 500 w night unlimited time instead 20. KPAN Hereford, Tex., 25% opinion and order granting petitions of present sharing time with WQAN KSNY Snyder, Tex., KVMC Coloradc of John Townsend and Rural Radio Scranton. Subject to condition that KOWL Santa Monica, Cal f.- Granted City, Tex. and is 44% owner of ap- Assn., for review of Examiner's opinion WGBI does not commence unlimited acquisition of control of KOWL Inc., plication for new station at Floydada. licensee, by Arthur H. Croghan, man- Tex. Filed March 22. and order of Jan. 18 which denied operation until WQAN is licensed to ager and Townsend operate on 630 kc. March 20. 50% owner, through purchase Little Falls, N. Y. -Rock City Bcstrs. John leave to amend appli- Granted of 50% interest from cation; vacated and set aside order and KYMA Yuma, Gene Autry for 1230 kc, 100 w unlimited. Estimated Ariz.- Granted switch $80,000 original purchase price. KOWL construction cost: $13,617. granted Townsend application to re- in facilities from 1240 kc 250 w un- Equal part- is assigned 5 kw day on 1580 kc. Granted ners are M. Robert Feldman, employed limited to 1400 kc 250 w unlimited. March 20. by retail furniture bothtapplications removed from hear- Granted March 20. business and Arthur ing. Order March 23. KNAF Fredericksburg, Tex. -Granted S. Feldman, director of special events FM GRANTS transfer of control of Gillespie Bestg. for MBS and has 51% interest in appli- Lakeland Bcstg. Corp., and John R. cation for AM Tomek. Wausau, Wis.- Adopted mem- Andalusia, Ala. - Andalusia Bcstg. Co., licensee from Gerald P. Fisher to station at Fort Wayne, orandum opinion and order granting Co. Inc., granted Class B FM station Walter T. McKay and Arthur Stehling. Ind. Filed March 22. petition of Lakeland Bcstg. Corp., to on Channel 251 (98.1 mc). ERP 10.5 kw, In 1948 Mr. Fisher transferred his Ft. Meyers, Fla.- Robert Hecksher, 5,000 sh. or 36.34% stock to Mr. McKay 1400 kc, 250 w unlimited. Estimated review Examiner's opinion and order ant. 160 ft. Andalusia Bcstg. Co. Inc., construction of Sept. 16, 1949; set aside order and is licensee of WCTA AM outlet that and Mr. Stehling bringing their inter- cost: $15,960. Mr. Heck - ests to 50% each. KNAF is assigned 1340 sher is employed by Navy Dept. Bureau granted in part Lakeland's motion of city. Granted March 21. of Sept. 14, 1949 for leave to amend appli- Muncie, Ind. -Wilson Jr. High School, kc, 250 w unlimited. Granted March Ships. Electronics Division, Wash- cation; denied petition for enlargement FM 20. ington, D. C. Filed March 22. of issues in this proceeding; denied station on Channel 218 (915tmc) WVSC Somerset, Pa.- Granted as- TRANSFER REQUESTS 1949 10 w. Granted March 21. signment of construction permit from petition of Sept. 27, to set for WQUA Moline, 111.- Transfer further hearing application of John trol of con- H. Tomek for new station at Wausau, ALLOCATION PLAN AMENDED in Moline Bcstg. Co., licensee, from Revised tentative allocation plan for Brun W. Olin Jr. to Quad -City Bcstg. and supplementary petition of Nov. Corp., for $130,000. 7; on own motion Commission ordered Class B FM stations amended to allocate FCC Actions Dalton Le Masurier Channel 251 to Andalusia, Ala. to make is president and owns 100% of stock of further hearing in proceeding to be Quad -City. His other held at Wausau, Wis. April 12. Order possible grant of application for that (Continued from page 88) radio interests in- March 23. city. See FM grants this issue. clude 74% owner KDAL Duluth, Minn., and interest in WIRL Peoria, Ill. He TRANSFER GRANTS Applications Cont.: is also president and 75% owner of Red Non -Docket Actions ... WHIT New Bern, N. C.- Granted as- 500 w D AMENDED to change officers, Wagon Equipment Corp. WQUA is as- AM signment of license from Coastal Bcstg. directors and stockholders. signed 250 w unlimited on 1230 kc. GRANTS Co., licensee, to Harmon L. Duncan for Filed March 17. Houlton, Me.-Northland Bcstg. Co. consideration of $75,000. Mr. Duncan's AM -1390 kc KNOW Austin, Tex. -Acquisition of granted new station on 1400 kc, 250 w other radio interests include WDUK WEED Rocky Mount, N. C.-CP AM Frontier Bcstg. Co., licensee, by Wen- fulltime. Construction costs: $13,510. Durham, N. C., general manager and station to change from 1450 kc 250 w dell Mayes through retirement to treas- Lieut. Hale N. Tongren, stationed at vice president, 451 sh.; WGTN George- uni. to 1390 kc 1 kw uni. DA. ury of S sh. or 50% of stock held by C. C. Woodson. Mr. Woodson sells his Modification of License interest for $40,450.83 plus 50% of profits KECC Pittsburg, Callf. -Mod. license of operation from Sept. 1, 1949 to AprP \\\ to change name from Pittsburg Bcstg. 1, 1950. KNOW operates with 250 w Co. to KECC Ittc. unlimited on 1490 kc. Filed March 17. WVVW Fairmont, W. Va.- Acquisition /t>. BMI 9ía *eau License for CP of control of Fairmont Bcstg. Co., li- We,f KCHI Chillicothe, Mo.-License for censee, by Patrick J. Beacom. Mr. Bea- i Published by Hill & Range CP new AM station. com presently holds 232.37% sh. of 550 Another BM! "Pin p" ii- sh. of stock outstanding. He purchases Modification of CP 232.371h sh. from George J. Feinberg Mod. CP new FM station for exten- for $23,737.50; 24.75 sh. from Clarence PETER COTTONTAIL* sion of completion date: KFI -FM Los Angeles: WELL -FM New Haven, Conn.: WCOH -FM Newnan, Ga.: WTCN -FM On Records: 1950 1950 Shiner-Dec. 46221;46 21 Johnny Lee Wills--Bullets Minneapolis; WWOL -FM Buffalo, N. Y,: March 27 Massey KOMA -FM Oklahoma City; WARD -FM 700; Frank Luther -Dec. 88034; Curt - Johnstown, Pa. Lon. 668; Two Ton Baker -Mer. 5397; Jack WCNT -FM Centralia, 111. -Mod. CP 64036; Gene Autry-Col. 38750; new FM station to change ERP to 2 peter Day -Coral kw, ant. to 197 ft. Calli .-C Jimmy t WHO -FM Des Moines, la.-Mod. CP C M M10675 e1 GuLombardoy -Cap. 25 new FM station to change ERP to 404 OW On Transcription: George Wright - Thesaurus; kw, ant. to 686 ft. (lit ss Bob Crosby -Standard. License Renewal re: Noe- exclusively licensed by BM/ Request for license renewal FM sta- AnAEffe`tiven tion: WEED -FM Rocky Mount, N. C.; Operating .QAAAAAAA' KVOE -FM Santa Ana, Calif. Modification of 580 FIFTH AVENUE CP BROADCAST MUSIC INC. KRLD -TV Dallas, Tex. -Mod. CP new Television & Radio Management Consultants MIN CHICAGO HOLIYW000 NEW YORK 19, N. Y. commercial roan TV station for extension Bond Bldg., Wash. 5 National 2173 of completion date to 10 -1 -50. Page 84 March 27, 1950 BROADCASTING Telecasting Smith for $2,500; 24.75 sh. from immediate, and all catalogs were obert L. McCoy for $2,500. WVVW assigned 1490 kc, 250 w unlimited. ordered by mid -afternoon. led March 22. "For the past three months we KSTN Stockton, Calif.- Assignment license from Dr. Harry Morgan, Knox have been regularly using radio to :Rue, N. John Anton and Dwight sell merchandise. The results have ewton, a partnership to new corpora - on San Joaquin Bcstg. Co. Corpora - been more than satisfactory in re- on has identical members and same lation to the cost of promotions. frcentage of ownership as did part - wship. KSTN is assigned 1420 kc, 1 Three specific results follow where s, unlimited directional. Filed March no other advertising was used. WSHB Stillwater, Minn. -Assignment Pinking shears were advertised for license from St. Croix Bcstg. Co., three successive days-Monday, Tues- to F. Sr., Wil- day and Wednesday. By the end of sensee, William Johns the week our complete stock of 187 was ma F. Johns Jr., and Penrose A. Johns, sold. irtnership d/b as St. Croix Bcstg. Co. Our department had a vacuum clean- orporation desires to operate as part - er promotion which was supported !rship with present stockholders hav- twice by our radio program. Twenty - g same proportionate interests if ape seven units were sold and the depart- !cation is approved. WSHB operates ment had a 28.7% increase over last ith 250 w daytime on 1220 kc. Filed year for this period. arch 22. We Carried a special traffic-getting WJJD Chicago, Ill.- Assignment of rose promotion, and in one day sold sense from WJJD Inc., an Illinois the complete stock of 500 wporation to WJJD Inc. a Delaware dozen roses. ,rporation. Stock in WJJD is wholly "In most instances we tie our ,,ned by Field Enterprises Inc., Dela- radio in with of are corporation and counsel for Illi- the rest our adver- ois corporation suggested place of BOB BURGER (I), WCAX man -on- the -street in 1949, meets and interviews tising and have been aware of the rganization be changed to effect econ- division managers of Sears, Roebuck & Co., Burlington. real sales help it has been. nies in state taxes. WJJD operates How- ith 50 kw L on 1160 kc, directional. e e * ever, in these instances it is diffi- (led March 20. cult to assess the relative results WMRY New Orleans and KCIJ hreveport, La.- Transfer of control in When Burlington Buys of different media. For that rea- outhland Bcstg. Co., permittee, son we have confined our examples trough retirement to treasury of 765 (Continued from page 23) by Joe Darsky. to the few instances where radio 1. or 51% of stock held guide our efforts to get comments voices, the m. c. has the oppor- (r. Darsky had paid $1,912.50 into corn - has been amount subscribed, from audience on how they tunity to say exclusively used or its re- nny or half the our as he completes each sults ut now wishes to withdraw and parties liked the program and what sug- interview, 'Be sure to come up- could be specifically ascer- gree to free him from obligations un- tained." er Contract. WMRY is assigned 500 w gestions they might have for im- stairs and hear your voice on the ay on 600 kc; KCIJ operates with 5 kw Long -Range Aspect on 980 kc. Filed March 20. provements. Sears Silvertone wire recorder.' WCIF Madisonville, Ky.- Assignment "In order to accomplish this, "This has meant that our brand That's Mr. Truedel's summary of I license from Madisonville Bcstg. Co. le. to Pierce E. Lackey individual. small prizes were offered for ques- name Silvertone has become as some of Sears' specific promotions. .pplication filed simultaneously for as- tions submitted for use on the pro- familiar in the public mind in this Summarizing the long -range as- ignment of license from Pierce E. as any pects of ackey to Messenger Bcstg. Co. for a gram provided they were submitted area of the nationally adver- the broadcast, he says: onsideration of $60,000. Messenger with comments regarding the pro- tised radio brand names. We can- "Our Sears, Roebuck store in ;mtg. Co. is licensee of FM outlet not imagine the of Burlington has had a good growth VFMW Madisonville and was prepar- gram. A first prize of $10 in Sears accomplishment ig to apply for AM station. Both Credit Coupons was offered for the the same result in any other way these past few years. Though logi- arties feel that town size of Madison - through any other medium or cally we cannot attribute this in ille could not support two stations. best question, two second prizes of or VCIF is assigned 250 w daytime on $5 in Credit Coupons and $1 for combination of media without a any major portion to our radio pro- 30 kc. Filed March 20. tremendous expenditure far and gram are many other KOSE Osceola, Ark. -Assignment of every question used on the pro- -there too Icense from II. F. Ohlendorf, licensee, gram. This offer was made for above the cost of the program factors -we do feel that our Sears o Osceola Bcstg. Corp. for $45,000. Man -on- the -Street has 'rincipals in new corporation include three weeks. In that three -week which, as we have explained, served program 4r. Ohlendorf who retains 51% and period over 400 entries were re- many other purposes." been a major factor in our public s president; J. C. Buchanan, 50% owner vice president ceived. Praise for the program was relations and hence our sales effort. iuchanan Chevrolet, Results General "The been 1 %, plus; Dr. George Cone, dentist, more than abundant. Though the things that we have .1%; J. T. Cromer, %% Cromer Mill - These results are of a general able to accomplish by this program ng Co., 51/2%; H. A. Segraves, farm audience was instructed to send its nanager, 51/2%; Richard Cromer, farm entries to WCAX, well over a third nature. Getting down to cases, Mr. could hardly be accomplished so nanager 51 %; Sam M. Hodges, pub - Truedal lists a few examples of neatly and easily by any other pro- isher Osceola Times, weekly newspa- of them were directed to Sears, Ser, 51/2%a; G. B. Segraves, attorney, Roebuck." merchandising projects. Here is gram or any medium at such a 4%; E. H. Burns, farm manager 2%; the way he put it in the NRDGA cost. Sears Man -on- the -Street pro- M. secretary, %%n. by Mr. Truedel and Julia Morrison, That description entry: gram has become a part of Sears, HOSE is assigned 1 kw unlimited on of program acceptance and spon- '60 kc. Filed March 6. "The first specific results which Roebuck and a part of the public Tenn.- Assign- identification is up by WDXB Chattanooga, sor backed made us wonder if we weren't un- consciousness of Sears in this area." ment of CP from Joe V. Williams Jr., his version of the institutional re- to WDXB Inc. Mr. Williams desires derrating radio came after devoting Is Sears satisfied to sit back and to his law practice attained by broadcast `.o devote his time sults the one program to announcing that remain satisfied with these results, nd sells for $50,000. Principals In series: 'DXB Inc. include: Joseph Bloom, the new Sears catalog was avail- good as they are ? Not at all. who with wife is owner of Forjoe & Co., president 50 %; David Cohen, vice Results Attained able. We had placed a newspaper Looking forward Mr. Truedel says, and 35 owner Cohen Bros. on this before had "We have been pleased to discover president president ad the day and real estate holdings, vice "The institutional objectives are gotten some action. We put it on the merchandising possibilities of 50% and Charles Gullickson, secretary. being accomplished. We are being WDXB is assigned 1490 kc with 250 w the radio the next day just as a our program and intend to explore unlimited. Filed March 15. kept in the public mind day in and matter of course. The response was these further." KTKT Tucson, Ariz.-Assignment of day out. We have created good- CP from Thomas J. Wallace, permittee, to KTKT Inc. Mr. Wallace believes will because of the public accept- that corporation is more adaptable ance of our program. Our slogans method of handling business than individual proprietorship. Principals in are becoming common knowledge. corporation include Mr. Wallace who Our credit plans and credit coupon RAZOR BLADES BY THE MILLIONS retains 331/2%; Gail Hummel, owner of Gadsden Builders, general contractors plan are kept before the public. and Hummel Motel, 334, %; Philip R.rs Hurlbut, independent applicant for "Four out of five days a week we new AM station at Flagstaff, Ariz., draw a crowd in front of our store. See Centerspread This Issue 161 %n and Bernice Hurlbut, house- 16% %. Mr. Five days a week an average group 4 wife, secretary- treasurer, * Hummel and Mr. Hurlbut to bear ex- of 10 persons comes into our store KTKT gned 1490 kc, 250awounlimited. (Filed to listen to their voices on our March 15. Sears Silvertone wire recorder. ON THE AIR EVERYWHERE 24 HOURS A DAY Identification of our principal brand names has improved measurably. Norton Recovered In short, the initial objectives for eT f(/GLt. ED NORTON, chairman of the which this program was started board of the Voice of Alabama have been met beyond our expecta- WCKY (W A P I, WAFM (FM) and tions. WAFM -TV Birmingham. Ala.), "One specific institutional value CINCINNATI last week returned to his desk fol- is worth mentioning. Because of lowing an operation a fortnight the arrangement of having the peo- 50,000 WATTS OF SELLING POWER ago and two weeks convalescence ple interviewed on the program in the hospital. come into the store to hear their BROADCASTING Telecasting March 27, 1950 Page 85 Closed Circuit At Deadline... (Continued from page 4) George Sadowski's (D- Mich.) measure to i up an overall frequency allocations board RCA'S NEW COLOR TV TUBE HUGO REYER APPOINTED being laid aside in favor of immediate study DEMONSTRATED FOR FCC TO NEW POST AT FCC Senate -passed McFarland Bill (S 1973) to organize FCC procedures. Group also POTENTIAL SOLUTION of some of color expect HUGO REYER, FCC's executive assistant chief to carefully digest FCC criticisms of McFI television's fundamental technical problems accountant, appointed Friday to be assistant land measure of as set down in "model bi seen Friday after closed -door demonstration chief accountant under Chief William J. Nor - [BROADCASTING, March 6]. RCA's new single tri -color picture tube to FCC fleet in Commission's new Office of Chief Ac- of awaited and staff members. Demonstration countant [BROADCASTING, March 13, 20]. Hy- BATTLE of Johnson (Sen. Ed. C., D -Col.) tube, first outside laboratory, was held Thurs- man H. Goldin, acting chief of economics and Johnston (Eric, president of Motion Pictu day night and reported to other participants statistics division, to be chief of new Office's Assn.) can be expected to take mean- new and mo in color hearing at Friday session. FCC Economics Division. John J. Nordberg, chief satisfactory turn. They met in Washingt set April 6 as date for official demon- while of original cost and depreciation branch of last Tuesday for hour's huddle on Senator E( stration for record of hearing. present accounting regulation division, named bill to license motion picture industry as mea Although details of tube and its perform- chief of new Office's Accounting System Divi- of attacking "moral turpitude" aspects. officially, it was known I' ance were not disclosed sion. presumed hearings will be held on bill (S -323 presented two types of tri -color tube RCA - Following appointments . announced for but that will latter it wind up with motion pictu one single gun and one triple gun, with FCC's new Common Carrier Bureau under industry agreeing to police itself. said to give rendition most nearly approaching Chief Harold J. Cohen, now assistant general -tube color perfomance .of RCA's present three counsel in charge of law bureau's common car- GENERAL MILLS, Minneapolis, looking ov system; Some observers considered new tube rier division: new Dave Garroway NBC -AM show, slated to be "great stride" in color development, Jack Werner, assistant chief of law bureau's be aired five weekly, 9:30 to 10 systems a.m. (CS' emphasizing its usability in all color common carrier division, to be assistant chief from Chicago starting April 3. and removal of restrictions on screen size. of Common Carrier Bureau; Marion H. Wood- Both tube models shown were 16-inches, long- ward, now assistant chief engineer and chief NOT BROADCASTING, but safety and speci er than RCA's present monochrome kinescopes of present common carrier division of Engi- services functions probably will be next surv, of that size and hence said to present unique neering Bureau, to be chief of International subject in FCC's gradual staff -wide function reorganization. conversion problem in that they protrude Division; John R. Lambert, now chief of tariffs Surveys will be directed 1 from rear of set. RCA witnesses already have and telephone rates branch of Accounting Charles Koblentz, in management prograr testified they can build large tri -color tubes Bureau, to be chief of telegraph division; Cur- ming and personnel work in Government f. easier than small ones. Single-gun tri- tis M. Bushnell, now in Accounting Bureau's past 11 years, most recently with War Asse color picture tube was said to require about field division, to be chief of telephone division; Administration, who was hired for reorganiz 10 receiver tubes more than monochrome sets, Charles R. Makela, now chief of Accounting tion job and did one which was basis for recel plus accompanying extra circuitry, while tri- Bureau's field division, to be chief of field co- Common Carrier realignment. He's now a gun picture tube adds still another 10 tubes ordination unit; Alexander Ueland, now in isttan to FCC Executive Officer William I plus circuitry. Rough estimate of $10 was cited common carrier branch of Accounting Bureau's as cost for "adding a tube" and its circuits, economics and statistics division, to be chief INTEGRATION of making single -gun sets cost some $100 above of Common Carrier Statistical Division. NBC's KNBH (TV) Lc monochrome, not considering cost of tri -color All appointments Angeles into network's Owned and Operate effective April 3. Stations Division, picture tube itself: to James 11 with ALLOCATION PROPOSAL Gaines, division director, foreseen in report c FCC color hearing continued Friday impending 16mm films of 525-line assignment of Thomas B. McFaddei CBS showing off -tube ADDS 10 TV CITIES now manager of NBC's monochrome transmission, black- and -white New York stations, a color, and CBS color TV ALLOCATION proposal manager of KNBH (TV). Los Angeles statio pickup of 406 -line CBS which it said now reports through TV medical demonstration at Atlanta [TELE- would provide 10 cities with their first VHF Sidney N. Strotz, admir istrative vice president in CASTING, Feb. 6, 14]. channels without robbing any other community charge of Wester was filed with FCC Friday by WBTM Division, to Charles R. Denny, executive vic Danville, president. ABC STORE SPONSORSHIP Va. Station said its plan would revise but not McCANN -ERICKSON, that ABC -TV New York, and Chryr. EXPERIMENTAL techniques curtail FCC's own proposed allocation for 17 ler Corp. awaiting end of United may for future use of cities Auto Work believes set pattern in eight states and that one VHF channel ers strike to start sponsorship of half -hou television by department stores will be used in would be provided for each of following com- video by Arnold program. Agency so far has submitte. special half -hour program sponsored munities omitted from FCC's VHF proposal: variety and dramatic type shows to advertise Constable, New York store, on WJZ -TV New Durham, Greenville, and Raleigh, N. C.; Zanes- York, ABC station, March 29, 4:30 -6 p.m. Pro- ville, Ohio; Greenville, S. C.; Johnson City NATION's smallest television city, Blooming gram will be telecast live from store itself, and Kingsport, Tenn., and Charlottesville, ton, Ind., may soon have direct link witl with store's buyers appearing in person to talk Danville, and Winchester, Va. coaxial cable (see network story page 69) about products advertised. WBTM's proposal, filed by Washington At- Present plans of Sarkes and Mary Tarzian torney John H. Midlen and Consulting Engi- WTTV (TV) Bloomington owners, understooc EASTON -ALLENTOWN PLEA neer George C. Davis, "can be effectively ac- to call for installation of microwave relays tc SECOND petition for writ of mandamus complished without any serious problems of link station with cable at Cincinnati. Station against FCC in Easton -Allentown, Pa., case co- channel or adjacent- channel interference affiliated with ABC -TV, CBS -TV and DuMont. to filed in U. S. Court of Appeals for D. C. by the Grade A or B service of the respective Allentown Broadcasting Co. (WHOL Allen- assignments," FCC was told. WBTM said it MRS. GARDNER COWLES SR. would apply for Channel 7, which its plan town), winner of FCC decision which court re- MRS. GARDNER action. In sequel would move to Danville from Roanoke. Roanoke COWLES Sr., 88, mother o manded for further to rival Gardner Cowles, Easton Publishing Co.'s petition for writs of would get VHF Channels 9 and 11 in lieu of president of Cowles Broad- Nos. 7 and 10 as proposed by FCC. casting Co. and of Des Moines Register and prohibition and mandamus [BROADCASTING, Tribune, March 20], Allentown Broadcasting asked died Wednesday in Des Moine: court EXAMINER REVIEWS ORDER Widow of publisher of to issue requiring FCC comply Register and Tribune, mandamus to she is survived by six with court decision and issue findings on basis EXAMINER J. Fred Johnson Jr., conducting children. of original hearing record rather than hold fur- FCC hearing on news -slant charges against ther hearing which FCC has scheduled. G. A. (Dick) Richards, agreed Friday to take CCIR GREETING VIA TV under further consideration his order that FCC DELEGATES of International Radio counsel permit Con- NBC SATURDAY CHANGE Mr. Richards' attorneys to ex- sultative Committee (CCIR) meeting today amine so- called "confidential" affidavits filed ALTHOUGH not abandoning (Monday) in Statler Hotel, New York, to be entirely original by Robert Horn, former newsman for Mr. greeted via TV by FCC plan to sell one -minute announcements in its Richards' Chairman Wayne Coi KMPC Los Angeles. Decision to re- and Undersecretary of State James V. 2% -hour Saturday night television show, NBC - consider came Webb, at urging of Frederick W. Ford, both speaking from Washington. Messages to TV now offering half -hour blocks of show for FCC's chief counsel in hearing (early story, single sponsorship as well. be transmitted via WABD (TV), DuMont page 24). station in New York, 2:46 -2:66 p.m. Page 86 March 27, 1950 BROADCASTING Telecasting Jrl i r 1-1

I I 7 l r 1 ,- ! ! Does /Yoe Rua is Cáv/es

Accepted studies show Kansas City's Primary The KMBC -KFRM Team is your best buy Trade area to be rectangular, as illustrated. in the Heart of America because it provides Kansas City is natural the capital for all trade complete, effective and economical coverage. and commerce in this vast territory. Contact KMBC -KFRM or any & The KMBC -KFRM Team has been custom - Free Peters' built to serve this area -without waste circulation! "Colonel" for complete details.

The True Area is an East-West Rectangle and... Ask for a Copy of The Kansas City Trade Area Study Only The KMBC -KFRM Team Covers it Effectively

and Economically Contours are 0.5 my /m Daytin-i ...you can't cover California's Bonanza Beeline without on- the -spot radio Capture the Beeline and you capture a big, fat market. On that takes in all of inland California plus western Nevada

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Saler Management's 1949 Copyrighted Surrey Here's what you should know about KERN Bakersfield The CBS station for 59,000 Kern County radio families. Last Hoopes shows KERN with nearly twice the audience of next best station Mon. through Fri. afternoons; 30% more audience than next bes station, Sun. through Sat. evenings.

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