Patricia Heaton, “The Vampire Diaries” star Paul Wesley, and the Old Spice Mom Choir from the viral “Smellcome to Manhood” ad campaign launch the new lineup of Old Spice Re-fresh Body Spray and “Scent Responsibly” educational program to end the overspraying epidemic.

Quintessential TV mom Patricia Heaton (“Everybody Loves Raymond”), Paul Wesley (“The Vampire Diaries”) and Old Spice joined forces to celebrate what it means to “Smellcome to Manhood” and kicked off Old Spice’s “Scent Responsibly” campaign, which aims to end the overspraying epidemic once and for all. Tragic overspray continues to be a major issue among teens in the U.S. With four teenage sons herself, this hits close to home for Heaton. As a young guy, Wesley knows first-hand how hard the transition to manhood (and mom’s reaction) can be. They were joined by the Old Spice Mom Choir, 10 real moms coming together to bring to life the songs heard in the much-buzzed about “Smellcome to Manhood” campaign - including “Momsong” which has 5.6 million video views in just one week.

Following last week’s popular “Smellcome to Manhood” campaign launch, the manliest grooming brand on the planet has announced it’s taking a proactive approach to helping young guys "Scent Responsibly." Together with Wesley, Heaton and the Old Spice Mom Choir, Old Spice officially introduced its lineup of manly scented Body Sprays with the brand's new, innovative and first in category Re-fresh Technology, which eliminates the need for guys to overspray at first application or reapply throughout the day. With new Old Spice Re-fresh Body Sprays, "One Spray Lasts All Day.”

The official launch at The Grove in Los Angeles featured performances from a group of singing moms that hilariously illustrate how tough it is for moms to come to grips with the fact that Old Spice is spraying a man on to their sons – as seen in the “Momsong ” clip from the brand’s new "Smellcome to Manhood " TV advertising campaign and Old Spice Re-fresh Body Spray product giveaways.

For additional information, please contact:

Christopher Gustafson, Citizen Paine for Old Spice [email protected] 347-452-1783

Vanessa Barbieri, Citizen Paine for Old Spice [email protected] 949-275-3120