Grand Slam Transformation New and Improved USTA National Tennis Center Sets the Standard Plus: New Apparel and Shoes for Fall

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Grand Slam Transformation New and Improved USTA National Tennis Center Sets the Standard Plus: New Apparel and Shoes for Fall Executive Point Racquet Tech Tennis Industry Hall of Fame CRAIG MORRIS Tips to deal with Industry honors looks to focus on SHARED-HOLE GENE SCOTT, tennis ‘consumers’ string patterns EVE KRAFT SEPTEMBER/OCTOBER 2016 / VOLUME 44 / NUMBER 9 / $5.00 Grand Slam Transformation New and improved USTA National Tennis Center sets the standard Plus: New Apparel and Shoes for Fall 09_TI_COVER.indd 1 7/22/16 10:05 AM ads.indd 1 4/29/16 12:43 PM Stars_Stripes_Net_News_Print_Ad_8.125x10.875v3paths.indd 1 6/6/16 9:08 AM Te nnisIndustry www.tennisindustrymag.com SEPT/OCT 2016 DEPARTMENTS p.28 4 Our Serve 6 Letters to the Editor 9 Industry News 16 TIA News 18 Racquet Tech 20 Retailing Tip 22 Grassroots Tennis USTA 24 Executive Point: Craig Morris OF 26 Tennis Industry Hall of Fame 36 Ask the Experts 38 String Playtest: Ytex Square-X COURTESY 40 Your Serve, by Ed McGrogan IMAGE INDUSTRY NEWS COVER 9 USTA names 2016 Facility Award winners p.32 FEATURES 9 ITHOF enshrines Henin, Safi n 9 USPTA World Conference set for 28 A Grand Slam Indian Wells Transformation 10 US Open offers richest purse in tennis history With the expansion and renovation of the 10 Cahill, Annacone join PlaySight USTA’s National Tennis Center, the US Open coaching team now has a home that is unrivaled in the world. 10 USTA Foundation distributes $100,000 in grants 32 Fashion Fallout 12 Renner Sports Surfaces renovates Colorado park Bold colors, comfortable blends: New 13 Short Sets tenniswear to help players look their best. Peoplewatch 14 p.34 14 USRSA seeks associate director 34 Stepping Out 15 TennisTrunk.com offers tennis The US Open is a chance for manufacturers to essentials monthly build their brands with new shoes for fall. 2 TennisIndustry Sept/Oct 2016 www.tennisindustrymag.com www.tennisindustrymag.com 09_TI_TOC.indd 2 7/22/16 10:43 AM PREMIUM COURT SURFACING PRODUCTS Contact us for referrals to qualified installers in your region. SportMaster Products are installed by sport surfacing professionals throughout the United States and around the world. sportmaster.net OFFICIAL PLAYING SURFACE OF THE CITI OPEN® TENNIS TOURNAMENT Citi Open is a registered service mark of Citigroup Inc. PUBLISHER Our Serve JEFF WILLIAMS EDITORIAL DIRECTOR PETER FRANCESCONI MANAGING EDITOR SCOTT GRAMLING CREATIVE DIRECTOR IAN KNOWLES SENIOR EDITOR ED MGROGAN ART DIRECTOR CRHISTIAN RODRIGUEZ Stating the PRODUCTION EDITOR SAM CHASE SPECIAL CONTRIBUTOR Case for Tennis BOB PATTERSON CONTRIBUTING EDITORS AT LEAST ONCE A WEEK, I GET AN sta devoted to advocacy, and with the ROBIN BATEMAN, CYNTHIA CANTRELL, email or a call from someone looking Advocacy Committee itself. PEG CONNOR, KENT OSWALD, CYNTHIA for information they can use to help For those of us committed to grow- SHERMAN, MARY HELEN SPRECHER them make the case for tennis. ing the game, advocacy is what it’s all CONTRIBUTING PHOTOGRAPHERS Often it’s a person from a Commu- about. It’s time we brought this impor- BOB KENAS, DAVID KENAS nity Tennis Association, park and rec tant group back. association, school district or other While the Tennis Industry Associa- WEBMASTER community group hoping to get data or tion and di erent USTA committees GREG RAVEN research they can present to local and departments all contribute to “ad- ASSOCIATE EDITOR o cials or boards on the need for ten- vocacy” in their own ways, the fact is, TIM MARTHUR nis courts, facility renovations, tennis we could benefi t from more coordina- sta or programming. Or it might be tion, and less duplication of e ort. We EDITORIAL DIRECTION 10TEN MEDIA a tennis director at a country club or should be developing easily accessible commercial facility who has to report tools and resources to help state the TENNIS INDUSTRY to his or her board or management. case for tennis that everyone involved 48 W 21st St., New York, NY 10010 Even teaching pros and retailers have in this sport can use. 646-783-1450 been in touch about fi nding resources Lobbying for tennis on Capitol Hill [email protected] that can help not only their businesses, is important, but right now, we need but also help to grow the game. to focus on providing the right tools, ADVERTISING DIRECTOR The common thread, of course, is resources and research to help advo- JOHN HANNA that all these groups are looking for cate for tennis in local communities— 770-650-1102, x.125 [email protected] ways to ensure tennis remains vital in to get the two courts built in the small their communities. town, to resurface school courts, to get APPAREL ADVERTISING A lot of our colleagues in this racquets into the hands of kids, to get CYNTHIA SHERMAN industry—whether you earn your living funding for a local tennis league. 203-558-5911 from tennis or are a volunteer—can We need to make everyone in this [email protected] use information and guidance when it sport an advocate for tennis. comes to growing this sport at the local Tennis Industry is published 10 times per year: monthly, January through August with combined level. Who should you approach? What issues in September/October and November/ should your “pitch” be? What numbers December, by Tennis Media Company, 48 W 21st St., New York, NY 10010. Periodical postage paid in can you use to “state the case” for ten- Duluth, GA and at additional mailing offi ces (USPS nis? How can you show how important #004-354). Sept/Oct 2016, Volume 44, Number 9 © 2016 by Tennis Media Company. All rights reserved. tennis is to a community? Tennis Industry, TI and logo are trademarks of Many years ago, I attended the fi rst Tennis Media Company. Printed in the U.S.A. Phone advertising: 770-650-1102 x 125. Phone circulation meeting of a Tennis Advocacy Task and editorial: 646-783-1450. Yearly subscriptions Force that the USTA put together. That Peter Francesconi $25 in the U.S., $40+ elsewhere. POSTMASTER: Send turned into the USTA Advocacy Com- address changes to Tennis Industry, 48 W 21st St., Editorial Director New York, NY 10010. Tennis Industry is the offi cial mittee, which worked to state the case [email protected] magazine of the USRSA, TIA and ASBA. for tennis in ways that ranged from Looking for back issues of Tennis Industry/Racquet local advocacy to lobbying in Wash- Sports Industry? Visit the archives at our website ington, D.C. In 2013, rather abruptly at TennisIndustryMag.com for free digital versions. and for reasons that were never really made clear, the USTA did away with its 4 TennisIndustry Sept/Oct 2016 www.tennisindustrymag.com 09_TI_OurServe_FINAL.indd 2 7/22/16 10:47 AM “TENNIS HAS NEVER SEEN ANYTHING LIKE PLAYSIGHT BEFORE” Darren Cahill Coach of Simona Halep, former coach of Andre Agassi and Lleyton Hewitt playsight.com PS Tennis Industry-CAHILL-JAN2016.indd 1 2016-06-24 1:41 PM Letters I believe people aged 50-plus are trying to take better care of themselves as they approach retirement. Modified tennis (using shorter courts and racquets, and low-compression balls) is the perfect sport for new players, former players, players with injuries and families. It’s accessible, affordable, fun, social, time-friendly, much more attractive to new players and allows former players to keep competing. It’s all about Red, Orange and Green balls—they’re the new “yellow” when it comes to getting people of all ages into this great sport! I can't wait to hear what some of my longtime colleagues have to say about this, especially those who are still questioning why we modified 10 and Under Tennis. On a separate point, I was surprised to see in recent TIA research (“2016 State of the Industry”) that African-American ten- nis players made up only 10 percent of all “core” players. We are making inroads in Hispanic participation, but given the many recent African-American tennis stars, I feel that percentage should be much higher. Bill Ozaki Hooking the Director of Programs & Player Development 50-Plus Market USTA Southern I really related to “Fishing in Profit- The “Our Serve” column in the market might result in more able Waters” and couldn’t agree more. It July issue, “Fishing in Profit- widespread tennis play and brought to mind work being done by USTA able Waters,” really hits home. increased social presence, New England’s Maine Tennis Service Rep, While the 10 and Under Ten- which is very important to the Eric Driscoll, developing a play method nis initiative has proven to be a baby-boomer market. that fits everyone, anywhere and anytime. We just need to give these programs bet- Denny Schackter great investment by the USTA, ter marketing to get them out there and growing adult tennis partici- Tennis Priorities Co. offered as an alternative to yellow-ball, pation has been challenging. full-court tennis. Short-court forms of racquet Once again, Pete Francesconi gently Maine has several successful pilots in sports, such as pickleball and points us in the right directions: Continue the works; we just need visibility! Who do platform tennis, have been youth promotions and increase promo- we recruit? Is there a USTA database of tions for the 50-plus market! 50-plus players, or families, that we can experiencing faster rates of With few exceptions, most parents and unlock so we can offer them an opportu- growth throughout the country. children seem to really enjoy competitive nity to try out our programs? My view is that both of these tennis, especially at higher skill levels. We Ron Friedman short-court games have an all want this for more children, but we will Maine Tennis Association intrinsic social value that have to decide if it’s worth the effort and money required to provide such to less tennis is not providing to the financially fortunate families due to the We welcome your letters and opinions.
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