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Tommas , the D'orsogna Brothers (Lr) Tommaso, C

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Tommas , the D'orsogna Brothers (Lr) Tommaso, C ADVERTISING FEATURE C g g ustralian Traditiony The D’Orsognag Brothersothers (l(l-r)r) TommasTommaso, , Cesare and Giovanni started their smallgoodsg business in 1949. Celebratingyg 60 years 2 welcome Welcome to this special 60th anniversary celebration of thee iconic Western Australian food brand D’Orsogna. As managing director, I invite you to share the a corporate entity with the hiighest great family story that is the 60 year history of standards of governance and a strategic D’Orsogna in WA. vision for the future. I deliberately here refer to the brand D’Orsogna, The D’Orsogna name, when heard rather than the company or corporate entity, or seen, is automatically associated because I believe the brand is what you, as West with fi ne food. Australians, have grown to enjoy and have willingly The family flavour continues to permeate welcomed into your homes since 1949. the company today, with the presence on Whether it’s a succulent D’Orsogna leg ham on the D’Orsogna Board of Directors of Marco your Christmas lunch table, to be carefully carved (son of Giovanni) and Tina and Eugene and shared among family and friends, or some (daughter and son of Tom). D’Orsogna continental style sliced meats lovingly The D’Orsogna executive management team prepared by mum for the kids’ school lunch, it’s still is a well-versed, highly experienced and all about the great brand that is D’Orsogna. committed group of people, all focused Our brand stands for quality, in terms of taste, on ensuring the business grows product integrity, health and safety. sustainably and profifi tably. As 91 year old co-founder, Tom D’Orsogna, come a market leader said recently during one of his weekly visits Foror more than half a century DD’Orsogna Ors g has steadilyy g grown to be to the Palmyra factory, there are many more ice and satisfaction second to none. wonderful chapters of the D’Orsogna story to in WA’s food industry, while providing a level of customer serv be written. At the th same time, ti D’Orsogna D’O a recognisesi ththe need d D’Orsogna and its story will continue to put something back into the WA community and to grow, along with its ‘readers takes its role as a responsible corporate citizen very and contributors’, the people of seriously, regularly supporting community events, Western Australia. charities and worthy causes. While our landmark Palmyra premises, on the To all our customers and suppliers and all corner of Stock Road and Leach Highway, has D’Orsogna staffff and associates, past and present, a been our ‘home’ since 1973, D’Orsogna started sincere thank you for helping us build a business in 1949 as a one-man butcher shop in Stone and a brand which is highly respected, trusted Street, West Perth. and valued. For more than half a century D’Orsogna has steadily On behalf of D’Orsogna’s management and grown to become a market leader in WA’s food staffff, I invite you, our ‘extendded family’, to industry, while providing a level of customer service celebrate our 60th anniversary by enjoying and satisfaction second to none. ourour fine food productsproducts. D’Orsogna in 2009 is a long way from a one-man operation, now employing almost 500 people at Palmyra and our recently opened Melbourne facility, making us a true national supplier. While the company retains the original D’Orsogna BRAD THOMASON family values and business ethics, it operates as Managing Director, D’Orsogna Ltd. EDITOR Alecia Myers I WRITER Chiara Dichiera I DESIGNER Jo Jamieson I ADVERTISING Silvio De Guara 9482 9706 Saturday October 31, 2009 On behalf of my fellow D’Orsogna board pork farmers through to our domestic and export D’ORSOGNA BOARD MEMBERS (L-R) Foreground: TINA D’ORSOGNA 3 members, Marco D’Orsogna, Eugene D’Orsogna, customers and consumers. We ensure we keep in Tina D’Orsogna, Michael Brown, Reg Webb, touch by regularly surveying the marketplace to Daughter of Tommaso D’Orsogna TRACEY HORTON Chair welcome Brad Thomason and Roseanne Thomas, ensure satisfaction is guaranteed. We listen and Background: REG WEBBB Independent Director respond to our customers’ needs. board of directors please join me in paying tribute to a Western BRAD THOMASON Company Managing Director Australian food brand that has a past worth ‘Qualita’ is more than just a corporate catchphrase ROSEANNE THOMAS Company Secretary celebrating and a future worth sharing. at D’Orsogna. Rather, it’s the company’s MARCO D’ORSOGNA Son of Giovanni D’Orsogna EUGENE D’ORSOGNA Son of Tommaso D’Orsogna Our future is bright, as we’re investing to ensure unwavering promise to consumers and the minimum standard achieved by all employees. MICHAEL BROWN (Accountant representing the that we’re not simply part of a changing industry, Giovanni D’Orsogna Family) but an industry leader. With vision and direction from a highly committed While we are tremendously proud of our WA roots, Board and the excellent day-to-day management D’Orsogna is branching out with the establishment of an experienced executive team and a loyal workforce, D’Orsogna has all of new production facilities on the east coast. the ingredients required for a In adding this extra arm to the business, we’ve future of ‘qualita’ in Australian injected considerable capital, with approximately homes and workplaces. $20 million invested on works upgrades and technology to more effiffi ciently produce superior, safer products. D’Orsogna’s attention to detail goes beyond simply producing top quality processed meat products. The company plays a role in every element of the PROFESSOR TRACEY supply chain, from paddock to plate. HORTON, We believe in maintaining good lines of Chair, Board of Directors, communication from our quality assured contract D’Orsogna Ltd. Congratulations to the D’Orsogna family 60th anniversary Minter Ellison is proud of our association with D’Orsogna and congratulates them on their achievement and this milestone. Minter Ellison 152 -158 St Georges Terrace Perth T+61 8 9429 7444 www.minterellison.com CCelebrating ggy 60 y years D’ORSOGNA 4 time line 1927 1933 1938 1941- 1949 1950s 1960s 1973 1973- Luigi D’Orsogna Luigi’s sons, Cesare Giovanni arrives to 1945 March 7 – Cesare joins the The business grows The opening of 1983 arrives in Western and Tommaso, leave join his father and During the war D’Orsogna business. with increased sales state-of-the-art Major growth into Australia from Italy their hometown, two brothers. years the brothers commences trading The arrival of a and distribution premises in Stock the supermara ket to seek opportunities Lanciano, to join are interned. as a butcher shop large number of networks. Road, Palmyra. sector in WA and during the gold rush. their father in Stone Street, migrants allows the Appointment of an appointing agents iin Austtralliia. West Perth, trading bbusiiness to prodduce agent in Bunbury into Adelaide as T. D’Orsogna a continental range to cater for the and Melbourne Family Butcher. of smallgoods. south-west and for the continental The expansion of the subsequently into range. Period West Perth premises other regional areas of major product commences with the in WAA. innovation, acquisition of four establishing adjacent properties. D’Orsogna as a leader in the fi eld. THE D’ORSOGNA STORY The 60 year old D’Orsogna business began as a family story more than 80 years ago when Luigi D’Orsogna travelled to the United States in 1926 to visit two of his brothers who’d migrated there Tom D’Orsogna four years earlier. Italian-born Luigi and Concetta D’Orsogna or the new America, as Australia was During the 1930s, Wiluna, in central Western had eight children: Antonietta (1914), Cesare colloquially nicknamed and all the money Australia, was a thriving mining community (1917), Tommaso (1918), Giovanni (1920), that was to be made there. with a population of more than 8000, of Mario (1922), Pierino (1923), Rosa (1925) which 200-to-250 people were Italian. Determined to migrate to Australia, Luigi did and Esterina (1926). Hearing about Wiluna’s prosperity, Luigi just that in October 1927, departing Italy for Luigi returned to Italy shortly after, Australia aboard the ship Caprera and arriving travelled there in 1931, fi nding work at understanding his small herd of 12 dairy in Fremantle on November 29. With the Great Wiluna Gold Mines Limited. cows could sustain him and his extended family Depression starting to bite, he travelled from After two years he had enough money to buy Marco, Tina, Eugene and Brad: the new better than working in the US. He heard from town to town looking for work, before starting passage for two of his sons, Cesare aged 16 generation with MD Brad Thomason relatives in his village of “la nuova America”, in a granite quarry in Roleystone in 1929. and Tommaso (Tom) aged 14, who arrived in Cryovac Australia congratulates D’Orsogna Limited on 60 successful years of supplying Australia with quality gourmet continental products. Cryovac is proud to have provided Barrier Bags®, CONGRATULATES Flexible laminate fi lms, packaging equipment and services to ensure that D’Orsogna’s products always make it to the supermarket shelf in the best possible condition. #9W75941-31/10 e D’Orsogna regularly engages with schools to educate young peopl about traditional and modern smallgoods manufacturing systems. 1977- 1983 1985 1990 1993 2002- 2009 1984 Integration into The company A major fi re destroys The D’Orsogna 2008 The company acquires a production The second farming. pursues diversifi ca- half of the Palmyra second generation Focus on the facility in Melbourne. generation of tion by acquiring an factory, causing implements the national market D’Orsogna continues to actively the D’Orsogna 1984 ice cream and frozen serious disruption corporate plan leads to an support charitable works and family enters Cesare, who had desserts facility.
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