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Proceedings of the 2019 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session (Part II) August 25-26, 2019 Freiberg, Germany

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Proceedings of the 2019 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session (Part II) August 25-26, 2019 Freiberg, Germany Proceedings of the 2019 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session (Part II) August 25-26, 2019 Freiberg, Germany Copyright TMR Publishing Group Project Development: TMR Publishing Group Publisher: TMR Publishing Group Responsible Editor: Zhang Yanling Address: 11 Cockle Bay Road Cockle Bay Auckland E-mail: [email protected] All rights reserved, no reproduction, copy and transmission of this publication may be made without written permission from the publisher or author. ISBN 978-0-9951320-9-2 Proceedings of the 2019 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session (Part II) Yanling Zhang (Ed.) Proceedings of the 2019 Euro-Asia Conference on Environment and CSR: Tourism, Society and Education Session (Part II) August 25-26, 2019 Freiberg, Germany Acknowledgement The 2019 “Euro-Asian Conference on Corporate Social Responsibility and Environmental Management” was organized jointly by TU Bergakademie Freiberg, Germany, the tourism department from Tianjin University of Finance and Economic, China. The conference was sponsored by the German Academic Exchange Service Foundation (DAAD) and the IMRE Alumni Network. We would like to thanks for all people who contribute for the publication of this book, especially Professor Udo. E. Simonis from the Science Center Berlin, Germany and Professor Jan. C. Bongaerts from the IMRE program TU Bergakademie Freiberg, Germany. The edition of the proceedings was partially supported by DAAD, Germany and the Tourism Management Department from Tianjin University of Finance and Economics. In representation of the Conference Commission, we would like to show great appreciation to the above institutions and organizations. ZHANG Yanling August 29, 2019 Freiberg Germany Foreword…………………………………………………………………………… 1 1. On the Integration Development Plan of “Five-Tone Herbs” We Media and Traditional Chinese Medicine Cultural Tourism WEN Tingli; ZHANG Yunze; LI Chao...........................................…………. 2 2. A Research on the Influence of P2P Lending Risk Control Investment on Enterprise Performance CHAI Kuangcheng; BAO Xingli; JIN Xing; CHIANG Junyou.......................12 3. Study on the Role and Limiting Factors of China’s NPOs Participating in Marine Governance LI Yong; CUI Manfei......................................................................................... 20 4. A Research on the Current Situation, Problems and Countermeasures of Rural Tourism in Hainan WU Xiaohuai; CHEN Wenyan....................... 24 5. Study on Disaster Impacts and Prevention of Jiuzhaigou SHEN Xingju; ZHANG Jinshan………………………………………………. 30 6. Determination and Comparative Analysis of Mouse Diet from Different Protein Sources SUN Liaowei; YANG Hua; ZHANG Jianbin…………………….……….... 37 7. A Research on Development Problems of Cross-Border E-Commerce in Tianjin under the Background of “The Belt and Road” WANG Lei; WU Guifang........................................................................... 42 8. A Research on Hainan MTA Education and Higher Vocational College Faculty Cultivation Based on the SWOT-PEST Matrix XIE Rongjian; HUANG Ying..................................................................... 50 9. The Enlightenment of “European Business History” to the Sustainable Development of “New Business” in China GONG Fei; MO Shaolin........................................................................... 60 10. On the Practices of Double-professionally-titled Teacher Training ZHANG Wei; CAO Jihua............................................................................... 69 11. Analysis on E-Marketing of the Catering Industry in Jilin Province ZHAO Lingbing..……................................................................................................. 77 12. A Comparative Study of Developing Approach of Tourism in Traditional Ethnical Villages LIU Yun…………………………………………....... 84 13. An Analysis of Water Cultural Tourism Resources in Dujiangyan TAN Huicun; ZENG Yilin………….......................................................... 91 14. A Research on the Development Path of Rural Homestay from the Perspective of Rural Cultural Revitalization ZHOU Ronghua; YANG Junxian; LI Junyao; WEI Junyi........................... 102 15. A Research on the Development Status of Tourism Management Master Degree in Chinese Agriculture and Forestry Colleges LI Jiaxin; MA Liang…..……………………….…………........................... 110 16. Study on Urban Economic Relations in Guangxi Beibu Gulf Economic Zone Based on the Gravity Model CHAI Kuangcheng; HU Wenjun; JIN Xing……………............………….. 118 17. Green Finance Supports for Developing Low-carbon Agriculture in Jizhou District of Tianjin QIU Lan....................................................................................................... 129 18. A Research of Children’s Service Space from the Perspective of Public Cultural Services System GAO Chenglin..................................................................................................138 19. A Research on the Development Strategy of Dujiangyan Cultural Tourism from the Perspective of All-for-one Tourism LI Wenwei; LI Yajing; TAN Huicun; XU Wanshu.........................................146 20. A Research on the Design of Beijing-Flavour Cultural and Creative Products from the Perspective of Intangible Cultural Heritages WANG Yaying............................................................................................... 156 21. On the Sustainable Development of China’s Independent Colleges under the New Situation MAO Yaqiong............................................................................................. 164 22. Conceptualizing Traditional Festival Experiences with Photo-elicitation Interviews LI Jing; FANG Changgan..................................................... 171 23. Study on the Sustainable Development of Rural Tourism in Inner Mongolia ZHOU Yongzhen................................................................... 178 24. On the Preparation Monoclonal Antibodies against NcP40 and the Development of Detect Infection of Neospora caninum in Cattles YANG Sheng; CHEN JianBao.......................................................................184 25. A Study on the Sustainable Development of China’s Tourist Attractions WANG Yu................................................................................................... 187 26. A Research on Professional Practice Teaching of the Exhibition Specialty Based on Simulation Companies SUN Genjin; PAN Liping; ZHANG Yu...................................................... 193 27. Study on the Standardization Construction of China’s Tourist Attractions ZHOU Yongzhen.................................................................. 200 28. On the Cultural Tourism Based Inheritance and Protection of Folk Dance in China CHEN Jingyu.................................................................. 205 29. On the the Reform of the Hotel Management Major in Independent Chinese Colleges WANG Cunyan; WANG Tianyou................................210 30. A Research on the Cultivation Mode of Innovative Tourism Talents from the Perspective of Holistic Tourism WANG Bihan................................ 216 31. On the Application of Auxiliary Teaching Methods in Middle School Mathematics Education ZHANG Yan................................................. 221 32. Analyses on the Social Development Factors affecting China’s Livestock and Poultry Pollution CHEN Jianbao..................................................... 225 33. A Research on Behaviors and Motivations of Chinese Tourists from the Perspective of Intangible Cultural Heritage Tourism LIU Hongping.............................................................................................. 232 Foreword Many Asian countries are undergoing rapid economic growth and social transformation. Industrialization of these countries has caused increasing concern over sustainability management issues. As a result, industry and business are called upon to act responsibly for the protection of the natural environment and the cohesion of society. Due to historical experiences, EU countries are actively engaged in sustainability management. They may therefore play an important role in promoting new management concepts and perspectives of sustainability along with their investments in Asia. In line with the concept of the Euro-Asia Conference on Corporate Social Responsibility and Environmental Management, this book contains the first part for the Tourism, Society and Education Session of the Proceedings of the 2019 Euro-Asian Conference, held in Freiberg, Germany in August, 2019. The book covers more than 30 papers on environmental management, corporate social responsibility and management education, and tourism management. I can say that this book contributes to academic literature by presenting recent research findings of more than 60 researchers in the field, both from a theoretical and a practical perspective. It indicates that responsibility for environmental and social matters through technological innovation and management engineering could become the main melody of business operation in the 21st century. Thus, business success in the future should include success also in terms of good environmental and social performance. As a pioneering work about Euro-Asian cooperation on issues of environmental and social responsibility, this book may become a guideline for responsible future business operation. It deserves careful
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