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www.contentasia.tv Issue 127: 19 September-2 October 2011 what’sinside Kids trends: funny, local & multimedia My 360º Life Joyce Yeung Children’s programmers head for MIP Junior 2011 BBC Worldwide, Asia Children’s programmers head Japanese public broadcaster ContentAsia’s regular 2011 to annual kids market MIP Junior NHK/NHK Educational Corpora- section asks media execs what in Cannes shortly with a return to tion (NED) and Al Jazeera Kids downtherabbithole differences the latest gadgets, ‘funny’ on their agendas, local Channel are said to be head- tablets, applications & other content on their priority lists and ing for Cannes with at least tech wonders are making to their eyes firmly on multi-screen one more co-production to What’s really going on their lives and thoughts. opportunities and value-adds. announce. page 8 ContentAsia’s annual Kids Fo- Although they haven’t con- out there... cus, published on 1 October for firmed anything yet, the new New spots, new slots plus BUYERtalk Layla Lewis Mip Junior (1-2 October), also show may be the second Turner Broadcasting System AP what we’re hoping to see found that, as much as things season of Discover Science, a in Asia ContentAsia’s ongoing focus have changed, kids program- science-entertainment series on Asia’s most important buy- mers still hold old values dear. Like that demonstrates scientific ers explores how they think Location/design curiosity leads making emotional connections principles through mega-ex- in one direction at this year’s and what they want. with their young audiences. And periments. JCC and NHK said page 9 Mipcom market in Cannes... to offering safe environments with in February this year that they A+E Networks’ new stand (and strong learning angles. would be discussing a science what they do with it) in the old PLUS... FORMATS: Endemol On the industry watch list go- sequel as part of a five-year co- Comcast spot overlooking the heads to Mipcom this year ing into 2012 are new shows production agreement to de- bay. It’s only next door, but it’s on an Asian high, with a new that blend East and West, series velop and produce educational bigger, the balcony is better, China venture and three new that push technical envelopes, programming. JCC’s slate also and there are no awkward steps Million Dollar Money Drop and made-in-Asia content with includes SeeFood, its co-pro at the entrance. markets. global legs. More on page 11 The idle (ish) part of curios- • AWARD WINNERS: HBO ity ends there and the biz of Asia has put 2nd seasons of content begins... A+E Networks Boardwalk Empire and Game is bringing 650 hours of new pro- of Thrones on its 2012 sched- gramming to Cannes. We don’t ule, and is replaying all its know how much will come to latest Emmy Award winners Asia but we’re holding thumbs in the next few months. for Monster In-Laws (relationship • INDONESIA: New home, experts make peace between new heroes for Indonesia’s married couples and in-laws) Jalan Sesama and Picker Sisters (design duo • PARTIES: Who was at... Fox crosses the U.S. searching for Int’l Channels cocktail at ‘junk’ to turn into treasure). MPA’s Asia Media Summit Oh, and, Lifetime series Russian Dolls, which is being called the Russian Jersey Shore. The clips are all over YouTube... Maybe SCHEDULES: Cartoon Network it won’t pass Asian censors/ What goes where on Asia’s content codes (or at least not linear schedules uncut), but we’re hoping there’s page 10 a late night slot somewhere... SeeFood

01 ...because great entertainment is Universal

UNI tradeAd ContentAsia e-mag.indd 1 8/25/11 11:49 AM 19 September-2 October 2011 02 19 September-2 October 2011

Endemol seals partnership with China’s SMG stuff2know ... and The Money Drop makes its way to India, Malaysia and Taiwan Reed Midem boosts European content group En- Broadcasting Corporation, Inter- disclosed details of shows in Mipcom celeb power demol has joined the China national King of Sport to Sichuan production. ABC Studios premieres thriller content gold rush, announcing TV, 1 vs. 100 to Hunan TV, I Love Endemol also heads to Mip- Missing as part of this year’s a new strategic partnership My Country to Sichuan TV and com this year with deals sealed Mipcom market in Cannes in designed to “jointly create, The Best Years of our Lives to for local versions of The Money early October. Celeb power develop and exploit original SMG’s Dragon TV. Drop in India and Taiwan. They at the show this year includes content for the Chinese and The 19 September announce- join Singapore MediaCorp’s Eng- Missing star Ashley Judd; Hap- international markets”. ment comes about 15 months lish-language Channel 5, which pily Divorced writer, producer Endemol will have exclusive after Endemol Asia announced launched the series in August. and star, Fran Drescher; and distribution and format rights a venture in Malaysia to create In India, Star’s Bengali chan- legendary German film- outside China for anything pro- and develop new content, in- nel, Star Jalsha, has commis- maker Werner Herzog, who duced by the long-term partner- cluding drama, entertainment, sioned local outfit Endemol will present his docu film, The ship between its Asia unit and reality TV and game shows, for India to produce a first series Abyss – A Tale of Death, A Shanghai Media Group’s (SMG) the local market. of 26 episodes. Launch details Tale of Life about American six-month-old subsidiary Enter- At the time, the official an- haven’t been disclosed. convicts on death row. tainment Team Media Group nouncement also said the In Malaysia, Astro’s Ria (ET). SMG will have equivalent venture with dominant pay-TV channel has ordered 26 local Burnett’s Expedition rights in China. player Astro would develop local episodes of the game show Impossible headed for Kix The agreement also includes content “with strong Malaysian from Endemol Malaysia, with a Regional pay-TV channel op- co-operation in localising En- values and cultural heritage that prime time premiere date later erator Tiger Gate has bought demol formats for China. can be brought to the global this year. exclusive Asia TV rights to So far, Endemol’s China format market”. Other than a season Taiwan’s Next TV has bought Mark Burnett’s reality series sales have been The Marriage of game show The Money Drop, 52 episodes. Details are still un- Expedition Impossible. The Ref to broadcaster Jiangsu the Malaysian venture hasn’t der wraps. show premieres on action Show to know: SET India’s channel Kix on 12 October and will air Wednesday new hospital drama Winner outrage over China ‘dodge’ nights at 9pm (Singapore/HK/ The Indian TV show to know at Outrage over a reality TV show’s for the show draw had gener- Philippines)/10pm (Jakarta). the moment is Sony Entertain- allegedly broken promises has ated more than RMB1 million/ ment Television’s Kuch Toh Log set China’s online community US$157,000. Kahenge, a remake of hit 1980s Rookie Blue 3 heads abuzz, according to local paper, The report also said CCTV had for Universal Pakistani hospital romance the Shanghai Daily. stepped away from the con- The third season of cop series Dhoop Kinare. Mohnish Behl and Almost 400 irate participants troversy, saying that it was the Rookie Blue is headed for Uni- Kritika Kamra star as doctors from have accused the business show, platform only and that anchor/ versal Networks International’s different generations who fall in Win in China, on state-owned producer Wan Lifen and her pay-TV line up. William Shat- love. The series premieres on 3 China Central Television (CCTV) team were responsible for the ner guest stars in the opening October and will run Mondays to of fraud, saying that programme production. Wan has since ex- episode as Henry McLeod, a Fridays in a prime time 8pm slot. producers had promised them ited CCTV along with her team, belligerent drunk driver with shares in the company set up by and could not be reached for a haunting secret – and with CNN Cafe opens in Seoul show winners. comment, the report added. a serious grudge against the The world’s first branded CNN The online community formed About 2,000 viewers were picked police. Production started Café has opened in Seoul. Turner to fight the case comes three by lottery to jointly hold 15% of the this month. The new face this says the idea is to attract “the years after the last season ended company set up by winners of the season is Peter Mooney (Mur- growing number of the self-em- and promises have gone unful- TV show. The Shanghai Daily said doch Mysteries), as ex-soldier ployed and students who study filled, the paper said. only those who confirmed the se- Nick Collins. at coffee shops”. The ‘coffice’ One of the online bloggers said lection by text message qualified has wi-fi and computer services. text messages sent to qualify for the draw.

03 11-1004_Content_Asia_E_Mag_FIN.indd 1 9/15/11 10:16 AM 19 September-2 October 2011 04 19 September-2 October 2011

New home for Indonesia’s Jalan Sesama thetweetlife

Muppets get prime-time lunch slot on Kompas TV Bits & pieces from our Twitter feed... Indonesia’s Jalan Sesama – the local version of Sesame Street Children learn best when Someone’s picking on – has a new series and a new the messages mirror their SpongeBob and i don’t like home. it. Why not pick on the cor- Season four premiered this own daily life experiences.” rect “enemy” – parents who month on free-TV station Kompas let their... Charlotte Cole TV, and will run daily in the lunch- http://fb.me/14numMiMB, Senior Vice President, Global Education time 1pm-1.30pm slot. 13 September 2011 The new series, co-produced Sesame Workshop by Sesame Workshop and PT S’pore’s MediaCorp sooo bust- Creative Indigo Production, ed for not geo-blocking catch- focuses on showing children earthquakes; magician Valerie In conjunction with the up content, including Criminal that everyone has the power to Lie, who demonstrates magic; new season launch, Sesame Minds, The Walking Dead... make positive changes – not just actor Indra Birowo, who takes an Workshop announced find- http://fb.me/N59eg7NX muppets. aerobics class with Tantan; and ings of a study 6 September 2011 Charlotte Cole, Sesame Work- actress Amel Carla, who needs to assess Ja- shop’s senior vice president of some cheering up from Putri. lan Sesama’s ESPN Star Sports “marriage” global education says the latest impact. The in Asia alive, well and very season offers stories that encour- research was very strong, sports boss Manu age children “to learn about commissioned Sawhney declares @ Asia Me- friendship, the environment, con- from Johns Hop- dia Summit this afternoon duct simple experiments, kins Bloomberg 6 September 2011 and see the impact indi- School of Public viduals can make.” Health researcher ESPN Star Sports Manu Sawh- “Children learn best Dr Dina Borze- ney talking about the “win- when the mes- kowski. ners curse” in Asia @ Asia sages mirror The study, comprised Media Summit their own of 160 chil- 6 September 2011 daily life ex- dren aged 3 periences,” to 6 living in MPA’s opening session on me- she said, add- Indonesia’s dia & marketing rocked. Who ing that this sea- rural areas, knew Intel had such fabulous son, like the previous found that chil- things to say? ones, had been devel- dren who viewed 6 September 2011 oped with a team of Jalan Sesama showed Indonesian educators better knowledge “The hard part is not measur- and producers. about skills and knowl- ing influence, it’s measuring Celebrity guests in- edge such as math, where the influence gets you,” clude singer Marcel, who health, safety, social Intel’s Jayant Murty, AMS finds himself riding the development and 6 September 2011 train with Muppet friends; environmental presenter/actress Melissa and cultural Karim, who learns about awareness.

Jabrik, Tonton, Moman and Putri-6, Jalan Sesama season 4

ITC MARATHA HOTEL, MUMBAI OCTOBER 11, 2011 Summit Website >>

05 conTenTASIA summit

Faceto Face withAsia’sBuyers&Programmers 5-6 December 2011, Singapore

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Summit HseAd_w_OUTDOOR_logo.indd 1 9/13/11 6:21:31 PM 19 September-2 October 2011

Who was at... Fox Int’l Channels cocktail at MPA’s Asia Media Summit in Hong Kong

Tomoyuki Moriizumi, Sumitomo Corporation; Kelly Jang, Arjan Hoekstra, Eurosport Rob Gilby, Disney Media James Ward, News Corporation; Annie Chan, Joon Lee, Fox International Channels Distribution Celestial Pictures; Seow Si Chin, News Corporation

Jude Davidson, BBC Rob Hughes, Mindshare Monty Ghai, BBC Worldwide Channels Asia; Anjali Gary Rogers, ITN Venture Angela MacKay, Finan- Worldwide; Reagan Chan, Kapoor, Turner Int’l A-P; Otto Leong, BBC Worldwide Consulting; David Gold- cial Times; Jeremy Carr, Media Partners Asia stein, Emtek Group Turner Int’l A-P

Kenneth Kim, CJ E&M Mike Morrison, ESPN Adrian Fisher, Allens Arthur Robinson; Alex Miller, Janet Eng, Amit Mal- Robert Tam, Disney Media RenRen; Petri Nikula, Vidiator hotra, Disney Media Distribution Distribution

Scott Levy, NBA; Kathleen Syron, YTL Malaysia; Leena Virat Patel, Justin Jameson, ITN Venture Consulting; Manu Sawhney, ESPN Star Sports; Nilesh Zaveri, Singarajah, IMG Media; Geraldine Pamphile, NBA James Ross, Lightning International News Corporation

Face to Face with Asia’s Buyers & Programmers 5-6 December 2011, Singapore www.contentasiasummit.com 07 19 September-2 October 2011 iPads changed our lives, apps are our new best friends, you’re either engaging with social media or risking ir- relevance, and being liked is the next great measure. ContentAsia’s 2011 section, My 360° Life, asks media industry execs what differences the latest gadgets, tablets, applications & other tech wonders are making to their lives and thoughts – on the job and off.

Joyce Yeung, Senior Vice President and General Man- ager, Asia, BBC Worldwide Sales and Distribution Asia

What’s the biggest difference the content on digital platforms, multi-device consumption envi- websites, apps and now even ronment has made to your daily movies. The BBC Earth ‘One Life’ business in Asia? “The biggest movie has just been released in difference is that it creates an Korea and Japan, and we have environment for us to develop 3D movies coming soon. On top and sustain our brands more ef- of that, we announced recently fectively. Through multiple de- BBC Earth’s partnership with vices and screens, BBC World- SEGA Japan to open a unique wide content – across news, visitor experience in Yokohama travel, entertainment, factual, that will fuse nature with tech- children’s programming and lo- nology to create an entirely cal formats – is easily accessible new multi-sensory adventure.” to different audiences who can decide how and where to con- What, for you, is the most chal- sume our content. When they lenging part of living and work- look beyond the TV programme ing across multiple platforms? experience, there are many oth- “I can’t leave the door without er formats available including my Blackberry, iPhone and iPad! live events, games, magazines, We are spoiled for choice and DVDs, consumer products and that’s why it’s so important to even edutainment centres. In es- create brands that stand out. As sence, it’s all about catering to we’re connected with our view- audiences with new ways to ex- ers through so many platforms, perience and enjoy our brands.” it’s important but also challeng- business sense? “Yes, for pushing via Twitter and blogs.” ing to gain insight to audience programme brands to our audi- What’s the most innovative 360º and consumer behaviours.” ences to make social media part Is there anything you wish would ‘thing’ you have launched in of the brand experience. The Top be happening in the 360º envi- Asia so far? “I would say the way What’s the most fabulous interac- Gear website has 5 million unique ronment that isn’t happening we’ve launched BBC Earth – our tive/multimedia/multi-platform users, and 13 million Facebook yet? “Numerous innovative umbrella brand for natural histo- thing that you’ve done or seen in friends. BBC Earth has its own ideas and concepts have been ry content... We have BBC Earth 2011 so far? “I would vote for the website, and the key programme developed and executed. In the branded blocks on TV – both on global BBC iPlayer for its great brands under that umbrella have context of Asia, it’s probably just our own BBC Knowledge and user interface and carefully their own Facebook pages. So- a matter of improving on scale BBC Entertainment channels, crafted content offering.” cial media is also a useful tool in and accessibility, based on the and other broadcasters’ chan- marketing and communications technology and infrastructure in nels – branded VOD and SVOD Is social media useful to you in a to clients and media, for example different countries.”

08 buyertalk

ContentAsia’s ongoing focus on Asia’s most important buyers explores how they think and what they want.

Layla Lewis, Associate Director, Programming, Acquisitions and Development, Turner Broadcasting System Asia Pacific Inc

Layla Lewis is responsible for the school shows in the U.K. back in development and planning of 1999. I just acquired all the shows acquisition and original content I loved!” strategies for Cartoon Network, Pogo and Boomerang in the Asia What is your best buy ever – Pacific region. Lewis buys mostly and why? “Comedy, comedy comedy, adventure, anima- and more comedy. In a broad tion, movies and series for linear market such as Asia Pacific, with subscription pay TV, VOD, SVOD, so many regions and countries, online and interactive. being able to find or develop any comedy that works is always It’s great when peo- What kinds of sales pitches do a plus.” you respond best to? “I like well ple take time do to thought out and presented What has been the highest-rated pitches that capture and define programme you’ve bought in the their homework... and ap- the heart of a show. A treat- past few years? “In my previous proach the pitch with an ment or bible with storylines, role I acquired the highly suc- character descriptions and cessful H20 series from Jonathan understanding of the Turner a short pilot is ideal. It’s great Schiff productions/ZDF.” brands and what might work when people take their time to do their homework also and Is there any show you wish you for us as opposed to pitch- approach the pitch with an un- had bought? “I’d want to buy derstanding of the Turner brands all of Cartoon Network’s original ing their entire catalogue.” and what might work for us as productions...” opposed to pitching their entire catalogue.” If money were no object, which three programmes would you How much of a programme/ buy tomorrow? “I’d love to com- episode of a series do you watch mission something new... a great region is a challenge but a fasci- ences and respective markets before you decide to buy? “The animated sound off comedy, a nating one. Finding content that goes a long way.” luxury of being able to watch movie that has the potential to works equally in every part of completed material is diminish- go on as a long-running fran- APAC can sometimes feel like an What do you think the most ing and more often than not, chise and a multi-platform series impossible task, but it’s definitely important part of your job is? you have to make decisions that really does fulfil the truly 360 out there!” “Don’t panic!” based on storylines and pitches. degree experience!” So it’s really important to get the What do you hate most about What programme do you watch pitch right the first time.” What is/has been your greatest the acquisitions process? “Hav- most often for your own enjoy- television extravagance? “A 24- ing to reject shows. It’s never ment? “I have just been totally Genre/s of content that you hour round trip to the European nice to turn someone down.” hooked on the U.K. Apprentice... won’t buy? “Factual or heavily MTV Music awards… very rock for me it’s a taste of home.” educational.” and roll!” Is there anything you wish programme licensing and distribu- The key trade events that you Do you remember the first pro- What do you find most difficult tion people would do that they will be attending in the next six gramme/series you ever bought about the programming/acqui- are not doing now? “Doing some months and what will you be and what you were thinking at sition process? “Working across homework. Understanding the looking out for? “I’ll be at Mip- the time? “A raft of classic pre- such a varied and interesting brands, the channels, the audi- com and ATF this year.”

Full list of Asia’s buyers and programmers at... more at www.asiacontentwatch.com

19 September-2 October 2011 09 www.asiacontentwatch.com

Cartoon Network (Southeast Asia) by Malena Amzah

Cartoon Network’s program- series. Tentpole programmes include the emergence of more original ming priorities for 2011 – and Prime time is all about comedy The Amazing World of Gumball, content from Asia, says Turner probably beyond – are comedy and adventure series, including a 2D+3D animation series sets in Broadcasting System’s Vishnu and adventure animation se- Tom & Jerry, Ben 10 and Cour- a live-action setting featuring Athreya, executive director for ries. Key content traits include age the Cowardly Dog. 12-year old Gumball; new epi- programming acquisitions and ‘unique’ and ‘fun’. Weekday prime time runs from sodes of Ben 10: Ultimate Alien, development. This includes The overall 168 hours (weekly noon to 6pm. Weekend prime which boasts new alien charac- the local Snaptoons original schedule, 25-31 July 2011), time is from 11am to 8pm. ters; new episodes of Adventure content pitching initiative out included about 67 hours/40% The channel also schedules a Time with Finn & Jake and the of Singapore, which followed action/adventure and 9.3 movie slot every Sunday from new season of Johnny Test. similar initiatives in India, Malay- hours/5.5% mystery animation 11am to 12.45pm. The biggest change has been More on page 11

Day Monday Tuesday Wednesday Thursday Friday Saturday Sunday Time 25-Jul-11 26-Jul-11 27-Jul-11 28-Jul-11 29-Jul-11 30-Jul-11 31-Jul-11 5am 5am: Ben 10 5am: Ben 10 5am: Ben 10 5am: Ben 10 5am: Ben 10 5am: Ben 10 5am: Ben 10 5.25am: Ben 10: Alien 5.25am: Ben 10: Alien 5.25am: Ben 10: Alien 5.25am: Ben 10: Alien 5.25am: Ben 10: Alien 5.25am: Codename: 5.25am: Codename: 5.25am Force Force Force Force Force Kids Next Door Kids Next Door 6am: The Powerpuff 6am: The Powerpuff 6am: The Powerpuff 6am: The Powerpuff 6am: The Powerpuff 6am: The Powerpuff 6am: The Powerpuff 6am Girls Girls Girls Girls Girls Girls Girls 7am 7am: Tom & Jerry Tales 7am: Tom & Jerry Tales 7am: Tom & Jerry Show 7am: Tom & Jerry Show 7am: Tom & Jerry Show 7am: Tom & Jerry Show 7am: Tom & Jerry Show 7.30am: Tom & Jerry 7.30am: Tom & Jerry 7.30am Show Show 8am 8am: Toonilicous 8am: Toonilicous Bola Kampung 8am: Happy Happy 8am: Happy Happy 8am: Happy Happy 8am: Happy Happy 8am: Happy Happy season 5 Bola Kampung season 5 8.30am: Adventure 8.30am: Adventure 8.30am Time with Finn & Jake Time with Finn & Jake 9am: Angelo Rules 9am: Angelo Rules 9am (new) (new) 9.30am: Scooby-Doo 9.30am: Scooby-Doo 9.30am Mystery Inc Mystery Inc 10am 10am: Hero 108 (new) 10am: Hero 108 (new)

10.30am 10.30am: Stuart Little 10.30am: Stuart Little 9am: Paws & Claws 9am: Paws & Claws 9am: Paws & Claws 9am: Paws & Claws 9am: Paws & Claws Animated Series Animated Series 11am: Cartoon Network 11am Popcorn Premiere

11am: Alien Network Yatterman Movie (105 mins) 12.45pm: Tom & Jerry 12.45pm Show 1pm 1pm: Ben 10 1pm: Ben 10 1pm: Ben 10 1pm: Ben 10 1pm: Ben 10 1pm: Tom & Jerry Show 1pm: Hot Wheels Battle 1.30pm: Hot Wheels 1.30pm: Hot Wheels 1.30pm: Hot Wheels 1.30pm: Hot Wheels 1.30pm: Hot Wheels 1.30pm: Courage the Force 5 (new season) 1.30pm Battle Force 5 Battle Force 5 Battle Force 5 Battle Force 5 Battle Force 5 Cowardly Dog 2pm 2pm: Tom & Jerry Tales 2pm: Tom & Jerry Tales 2.30pm: Baby Looney 2.30pm: Baby Looney 2.30pm Tunes Tunes 2pm: Happy Happy 2pm: Happy Happy 2pm: Happy Happy 2pm: Happy Happy 2pm: Happy Happy 3pm 3pm: Tom & Jerry Show 3pm: Tom & Jerry Show 3.30pm: The Garfield 3.30pm: The Garfield 3.30pm Show Show 4pm 4pm: Stay If You Dare 4pm: Stay If You Dare 4pm: Stay If You Dare 4pm: Stay If You Dare 4pm: Stay If You Dare 4pm: Stay If You Dare 4pm: Stay If You Dare Courage the Cowardly Courage the Cowardly Courage the Cowardly Courage the Cowardly Courage the Cowardly Courage the Cowardly Courage the Cowardly Dog Dog Dog Dog Dog Dog Dog 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm: Shaggy & 4.35pm Scooby-Doo Get A Clue Scooby-Doo Get A Clue Scooby-Doo Get A Clue Scooby-Doo Get A Clue Scooby-Doo Get A Clue Scooby-Doo Get A Clue Scooby-Doo Get A Clue 5pm 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 5pm: Tom & Jerry Show 6pm: The Garfield 6pm Show 6pm: The Garfield Show 6pm: The Garfield Show 6pm: The Garfield Show 6pm: Flash & Dash 6pm: Teen Titans 6pm: Teen Titans 6.30pm: The Garfield 6.30pm: The Garfield 6.30pm: The Garfield 6.30pm: The Garfield (New) 6.30pm Show (New) Show (New) Show (New) Show (New)

84.8 hrs/50.5% Other animation series 1.8 hrs/1.1% Movie 9.3 hrs/5.5% Mystery 5 hrs/3% Japanese series 67.1 hrs/40% Action/Adventure

Source: Cartoon Network

The full schedule along with more than 70 others is available at www.asiacontentwatch.com

19 September-2 October 2011 010 19 September-2 October 2011

HBO adds 2nd seasons to 2012 schedules stuff2know 2011 Emmy winners encore on HBO Signature C NTENTASIA Measat-2 back in action Malaysian satellite opera- HBO Asia has put the second Mildred Pierce, which won five Editorial Director tor Measat has brought its seasons of Boardwalk Empire Emmys, from 19-23 December Janine Stein Measat-2 satellite back into and Game of Thrones on its at 8.45pm. Assistant Editor service at 148°E. The 15-year 2012 schedule, and is replaying The regional movie network will Malena Amzah old satellite will now offer all its latest Emmy Award win- also premiere Cinema Verite in [email protected] inclined capacity across ners in the next few months. Asia in 2012. The feature, which Research Assistant Southeast Asia and Oceania, The first season of Boardwalk won the Emmy for Outstanding Shariffah Diyanah the company said. Empire, which won eight awards Single-Camera Picture Editing [email protected] this year, encores on HBO Signa- for a Miniseries or a Movie, is a Philipppines heavyweights ture on Thursdays in a 10pm slot behind-the-scenes look at how Design head for fab no-flab final from 27 October. the original groundbreaking PBS Rae Yong The first Philippines’ version of Boardwalk Empire will be fol- reality series, An American Fam- [email protected] reality weight-loss format, The lowed on HBO Signature by ily, was created. Biggest Loser, heads for the Production Assistant final weigh in on 8 October. CJ Yong The Biggest Loser Pinoy Edition From page 1: MIP Junior it’s that multi-screens and smart [email protected] airs on ABS-CBN. with Malaysia’s Silver Ant. devices and all the choices and Meanwhile, kids regional chan- accessibility these herald are a Rally joins Big CBS nel heads head towards the end way of life for the next genera- Associate Publisher Vishal Rally has joined India of 2011 and into 2012 with more tion. (Americas, Europe) and programming joint venture, competition than ever. The MIP Junior keynote on VP, International Business Big CBS Networks, as business Although there’s still some am- Sunday afternoon (2 October) Development head. Rally previously headed bivalence about children and will be delivered by Warner Bros Leah Gordon Vodafone Essar’s products social networking, kids content Animation’s Sam Register, ex- [email protected] and sales. He reports to Nikhil brands are nevertheless piling ecutive vice president, creative Sales and Marketing (Asia) Mirchandani, Reliance Broad- lock stock and lollipop into affairs. Register will talk about Masliana Masron cast Network’s television busi- socialising online with parents reinvigorating iconic charac- [email protected] ness head. Big CBS operates and caregivers. If there’s one ters from the WB Entertainment three English-language chan- thing everyone is sure of though, collection. To receive your regular free nels in India – Prime, Spark copy of ContentAsia, please and Love. email [email protected] From page 10: Cartoon Network sia and Australia. Projects that PCs dominate online Published fortnightly by: have emerged from Snaptoons access, Nielsen finds Pencil Media Pte Ltd initiatives include Kul Veera 94% of internet users in South- 730A Geylang Road (India), Johnny Bravo Goes To east Asia use PCs to go online Singapore 389641 Bollywood (India, to premiere but, Nielsen data says, the Tel: +65 6846-5987 later this year), Hi-So Hillbilly numer of people using other Fax: +65 6742-9683 (Thailand) and Exchange Stu- multimedia devices is growing www.contentasia.tv exponentially. 4% of people dent Zero (Australia). Angelo Rules now say mobile phones are Cartoon Network also has their primary means of access- a multi-year agreement with What is ContentAsia? ContentAsia refines today’s ing the internet. 61% say they Singapore animation studio, info-deluge into usable, di- will access the internet via a Scrawl Studios, to develop, produce and distribute content gestible, and reliable intelli- mobile phone in the next 12 gence about entertainment months and a third say they will on the channel across the Asia Pacific region, and has invested content creation, funding, go online via other handheld financing, licensing, distribu- in games and digital assets, devices, such as tablets. tion, and technology across including apps. the region. ContentAsia’s Ben 10: Ultimate Alien products – including elec- tronic, print and online pub- lications – are tailor-made to deliver just what you need Face to Face with Asia’s Buyers & Programmers whenever you want it.

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