Burrows Motor Company Search for a Star 2017 Impact Report
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Burrows Motor Company Search for a Star 2017 Impact Report “We are a South Yorkshire based family business that believes in supporting our community. This is underpinned by our strong family values and continuing commitment to develop our people into successful stars for the future. By helping school leavers into the Search for a Star programme we can continue to build the Burrows team with new stars from our community”. Dean Cooper, Operations Director Burrows Motor Company The Programme ● Reach out to Enterprise Advisor Network Before the Programme Starts ● Build network of educational contacts ● Invite schools to inspirational events managed by Gaia Innovation th ● Gaia Inspirational Speeches: the 4 industrial STEP 1: revolution, jobs of the future, the automotive industry Build Relationships with Schools ● Burrows Speech: Burrows as a local employer, why do an apprenticeship with Burrows, the Search for a Star programme ● Participation in school career events ● Presentations on Toyota, Burrows Motor STEP 2: Company and the Search for a Star programme Dealership Open Evenings ● Tour of dealership including digital sales and marketing presentation and an interactive session led by Toyota Academy ● Career speed networking ● Parent Q&A session ● Employability skills training STEP 3: ● Mock interviews with Gaia Innovation ● Job interviews with Burrows Management Employability Skills & Selection team Days ● A weeks work experience STEP 4: Work Experience STEP 5: Job Offers STEP 6: Employment Starts EXECUTIVE SUMMARY Reach Out to Schools 12 schools visited across the 4 areas to promote Burrows and the Search for a Star programme talking to circa 1500 school students. In addition information on the programme was electronically sent to additional secondary schools throughout South Yorkshire. Schools visited by Burrows & Gaia: Sheffield: Forge Valley School, Henry Fanshawe School and King Edward VII Rotherham: Dinnington High School, Rawmarsh Community School & Wickersley School Doncaster: Trinity Academy, Balby Carr & Hall Cross Barnsley: Darton College, Horizon Community College & Barnsley College Dealership Open Evenings In total 91 students from 22 local secondary schools attended one of four evening events at the Toyota sites. The evenings comprised of a welcome presentation on Toyota, Burrows and the Search for a Star apprenticeship programme, a presentation on sales and digital marketing, a presentation by Toyota Academy, a career speed networking event and an opportunity for parents to ask senior managers questions. At the end of the evening students filled out a questionnaire asking for feedback on the event itself and to state if they would like to move onto the next stage of the programme. Sheffield: 4.9/5.0 stars with 100% wishing to proceed to the next stage Rotherham: 4.6/5.0 stars with 100% wishing to proceed to the next stage Doncaster: 4.7/5.0 stars with 98% wishing to proceed to the next stage Barnsley: 4.9/5.0 stars with 100% wishing to proceed to the next stage ● Employability Skills and Selection Days Gaia Innovation designed and facilitated the Employability Skills sessions that formed part of four separate selection days held at the 4 Burrows Toyota sites. These sessions equipped applicants with knowledge and skills to excel in an informal interview. Successful applicants were selected based on performance in these interviews. 60 students attended these sessions. All students received a Certificate of Attendance at the end of the day. Location Male Female % Female Total Sheffield 10 3 23% 13 Doncaster 13 4 24% 17 Rotherham 10 4 29% 14 Barnsley 15 1 6% 16 Total 48 12 20% 60 Work Experience In total 42 students participated in a week-long work experience. Students were divided into those interested in Toyota Technician Apprenticeships or the Burrows in-house Business training programme. Gaia Innovation designed various documents to be completed by the students and their Burrows mentor. ● Induction checklist ● Briefing document ● Work experience progress log and employer evaluation ● Work schedule and skills log ● Evaluation form On the last day of the work experience week Gaia Innovation led a Reflective Learning Session with all students. Location Male Female Total Technical Business Technical % Business % Sheffield 6 3 0 0% 3 50% 12 Doncaster 6 2 0 0% 1 33% 9 Rotherham 5 1 3 38% 1 50% 10 Barnsley 6 4 1 14% 0 0% 11 Total 23 10 4 15% 5 33% 42 At the end of the work placements students completed an online survey asking for feedback on their experience of the week. 96% of students reported that the work placement had inspired them to pursue a career in the automotive industry more generally. Specifically in terms of skills and behaviours, participants reported that they developed many key transferable skills throughout their work placement: ● 95% stated their had developed their communication skills ● 96% team work ● 81% organizational skills ● 77% initiative / ability to work independently ● 92% technical skills ● 73% good work ethic ● 73% commercial awareness Participants have the work experience phase 4.6/5.00 stars overall. Job Offers Location Direct Hires Apprenticeships Total Male Female Technical Business Male Female %F Male Female %F Male Female %F Sheffield 0 0 2 0 0% 0 1 100 2 1 33% % Doncaster 0 0 1 0 0% 1 2 67% 2 2 50% Rotherham 0 0 1 1 50% 0 0 n/a 1 1 50% Barnsley 2 0 1 0 0% 2 0 0% 5 0 0% Other sites 0 0 2 1 33% 1 0 0% 3 1 25% Total 2 0 7 2 22% 4 3 43% 13 5 28% 30% Club 1% 27% Average The Shining Stars Sheffield: Aya Ismael Hoez Female Sales / Product Specialist Forge Valley School Lewis Balfour Male Bodyshop Panel Technician Bradfield School Kyle Holmes Male Technician Forge Valley School Jack Hattersley Male Technician (Mazda) Sheffield College Doncaster: Adam Firth Male Technician De Warenne Academy Zac Geddes Male Service Reception Balby Carr Gurpreet Kaur Female Accounts / Admin Balby Carr Alex Linley Female Sales Trinity Academy Rotherham: Shannon Butler Female Technician Rotherham College Connor Doyle Male Technician Brinsworth Academy Lydia Harrison Female Technician (Riverside) Dearne Valley College Barnsley: George Crowcroft Male Digital Sales / Product Genius Holy Trinity Joshua Jubb Male Technician Horizon Community College Samuel Ferguson Male Fleet Support Horizon Community College Shane Ibbotson Male Technician (Direct Hire) Barnsley College Oliver Webb-Smith Male Technician (Direct Hire) Barnsley College Alex Bird Male Parts (Kia) Horizon Community College James Kennedy Male Technician (Kia) Horizon Community College Performance Against Programme Objectives th At the initial meeting on 19 April 2016 it was agreed that if the following outcomes were met then the Search for a Star campaign would be seen as a success. 1) To recruit a minimum of 2 apprentices (1 x technician and 1 x business) per Toyota site 2) Burrows to be recognised as a local employer of choice 3) Burrows to ‘give back’ to their community and put corporate social responsibility high on the agenda 4) To increase positive brand awareness of Burrows and Toyota in the community and improve its relationship marketing Recruitment - Successful ● In total 16 apprentices were recruited. ● In addition 2 technicians were recruited as a ‘direct hires’ at Barnsley. ● 31% of apprentices recruited were female. ● The students recruited demonstrated a diverse mix of skills especially with regards the business apprenticeships allowing a variety of positions to be offered. ● All students accepted their apprenticeship / direct hire offer. This demonstrates the robust and detailed nature of the Search for a Star programme; the applicants understood the true nature of the job and Burrows were able to effectively evaluate the students. Recognised As A Local Employer Of Choice - Successful ● In previous years Burrows had struggled to reach out to competent / skilled students and had suffered from poor quality applicants. The Search for a Star programme saw a reversal of this trend. By reaching out through school engagement the programme allowed Burrows to engage with students who may not have considered a career in the automotive industry. ● The Dealership Open Evenings allow parents to engage with the company. It is imperative that parents support their child’s career choices and the open evenings enabled them to ask questions / ease any concerns and more importantly meet the people who would be responsible for mentoring and training their children. ● The programme addressed the issue of a skills shortage in terms of low quality and number of applicants for apprenticeships and allowed Burrows to ‘take its pick’ of local talent ● The programme allowed the business to ‘fish’ in a larger talent pool. It also enabled Burrows to connect with these students early on in their decision-making process. ● The programme changed the opinions of both students and their parents regarding possible career opportunities in the motor trade. This was evident at the dealership open evenings. Corporate Social Responsibility - Successful ● Gaia Innovation on behalf of Burrows, and the Burrows team directly, engaged with around 1500 students th providing inspirational presentations about the key role of automotive in the 4 Industrial Revolution, jobs of the future, automotive industry careers, the benefits of apprenticeship programmes and Burrows as a local employer of choice. ● Doncaster engaged additionally with Balby Carr Academy with 7 students participating in a work placement scheme at Toyota and Hyundai. ● Rotherham Toyota through Dinnington High School sponsored a local boys football team. ● Barnsley Toyota enabled Darton School to attend an inspirational event managed by Gaia Innovation by funding a minibus. ● Sheffield Toyota participated in a ‘Guess My Job’ at Forge Valley School and provided an additional work experience placement for a student ● Gaia Innovation represented Burrows and the retail automotive industry at careers events at Rossington All Saints Academy, Holy Trinity Barnsley and King Edward VII School Sheffield Brand Awareness / Relationship Marketing - Moderately Successful ● The programme gives Burrows the opportunity to engage with its local community from a young age.