View metadata, citation and similar papers at core.ac.uk brought to you by CORE provided by Institutional Knowledge at Singapore Management University Singapore Management University Institutional Knowledge at Singapore Management University Research Collection School Of Information Systems School of Information Systems 2011 Price Points and Price Rigidity Daniel LEVY Dongwon LEE Haipeng (Allen) LEE Robert J. Kauffman Singapore Management University,
[email protected] Mark Bergen DOI: https://doi.org/10.1162/REST_a_00178 Follow this and additional works at: https://ink.library.smu.edu.sg/sis_research Part of the Management Information Systems Commons, and the Numerical Analysis and Scientific omputC ing Commons Citation LEVY, Daniel; LEE, Dongwon; LEE, Haipeng (Allen); Kauffman, Robert J.; and Bergen, Mark. Price Points and Price Rigidity. (2011). Review of Economics and Statistics. 93, (4), 1417-1431. Research Collection School Of Information Systems. Available at: https://ink.library.smu.edu.sg/sis_research/2186 This Journal Article is brought to you for free and open access by the School of Information Systems at Institutional Knowledge at Singapore Management University. It has been accepted for inclusion in Research Collection School Of Information Systems by an authorized administrator of Institutional Knowledge at Singapore Management University. For more information, please email
[email protected]. PRICE POINTS AND PRICE RIGIDITY Daniel Levy, Dongwon Lee, Haipeng (Allan) Chen, Robert J. Kauffman, and Mark Bergen* Abstract—We study the link between price points and price rigidity using recent theories of price rigidity is price point theory, which two data sets: weekly scanner data and Internet data. We find that ‘‘9’’ is the most frequent ending for the penny, dime, dollar, and ten-dollar digits; Blinder et al.