WORLDCOACHES WORLDCOACHES Worldcoaches Is the International Social Program of the Royal Netherlands Football Association (KNVB)

Home , Aron Winter, Giovanni van Bronckhorst, Johan Neeskens, Pierre van Hooijdonk, Ronald de Boer, Ruud Gullit

WORLDCOACHES WORLDCOACHES WorldCoaches is the international social program of the Royal Netherlands Football Association (KNVB).

Cover WorldCoach Bruno de Freitas Silva | Brazil INTRODUCTION

From a public square in Amsterdam to a gravel Every young field in Nairobi, football gives joy to billions of people around the world. But we believe that footballer the power of football transcends sport. For young people in disadvantaged areas on the deserves a good margins of society, football offers much, much more.

coach, The beautiful game brings people of all backgrounds together, increases health, a WorldCoach. boosts local economies and catalyses change. It’s these factors that the KNVB unites in the WorldCoaches program to empower local communities in developing countries.

By balancing football training with life skills lessons, a WorldCoach teaches children to become better footballers and guides them in issues faced in the local community like drug abuse, HIV/AIDS, and water and sanitation. For children and communities worldwide, a WorldCoach is an invaluable role model on and off the pitch.

Philips Light Center Rio de Janeiro | Brazil

4 5 INDEX

Introduction 4 About 8 WorldCoaches Education 12 World Map 14 Ambassadors 18 WorldCoaches 20 SDGs 24 Programs 30 Training 38 Prematch 46 First Half 54 Half Time 62 Second Half 74 Final Whistle 82 Certification 88

Football clinic | Tanzania

6 7 ABOUT

The KNVB has trained football coaches in developing countries since 1997. In 2009 this program evolved into WorldCoaches. With a new name came a focus on combining football training with developing life skills to empower young people and their community.

Who can become a WorldCoach? Absolutely any man or woman, from physical education teachers to former professional football players, community workers and volunteers. Since 2009 we have successfully trained 9,000 WorldCoaches in over 20 countries, including Kenya, Mozambique, Ghana, South Africa, Indonesia, Netherlands Antilles and Suriname. With the program’s ‘Coach the Coach’ philosophy, we hope to ensure a strong, sustainable local network of community coaches across the world.

Mini tournament | Mozambique

9 10 11 WORLDCOACHES EDUCATION

The WorldCoaches education consists of two interrelated components: football coaching and life skills. Football coaching focuses on simplifying the game and creating a safe sports environment. The structure for the life skills training is set by a manual we developed with Utrecht University, which serves as a constant reference for every WorldCoach.

Practical workshops are also provided to instruct the coaches in their responsibilities as a role model. Using the “Realize, Analyse, Act” principle, the WorldCoaches are trained in critical thinking and equipped with the tools and skills to adjust and apply the manual’s principles to the local context. The two components are united when the WorldCoach incorporates the life skills tools and training into the football activities.

12 13 WORLDCOACHES WORLD MAP

, WORLDCOACHES SINCE

COACHING CERTIFICATES

23%

77% CHILDREN

16 17 AMBASSADORS

18 19 WORLDCOACHES

20 21 WorldCoach Martha gives instructions | Ethiopia SDGs

Teamwork is one of the essential lessons that WorldCoaches pass on to their players. On and off the football pitch, the team that works together, wins together. It’s this teamwork ethic that links the WorldCoaches program to many of the Sustainable Development Goals. We’re training the leaders of tomorrow to use the power of football to create a better world.

Gender equality is a one of our key values, and we work together with international development organizations and local NGOs to increase and sustain the impact of our work in areas including Water, Sanitation and Hygiene (Football for Water); Solar Lighting (Philips Community Light Centers); Sustainable Livelihoods (Sport for Development); Nutrition (WorldCoaches AIMfor1Goal) and Peace (Sport and Humanitarian Assistance).

24 25 Girls tournament | Indonesia

Girls with Giovanni van Bronckhorst | South Africa

Female WorldCoaches | Suriname

Female WorldCoaches in training | South Africa Female WorldCoaches with Johan Neeskens | Tunisia

Female WorldCoaches | Kenya Girls tournament | Kenya

Women’s course | Senegal Women’s course | China

26 Visit Minister Ploumen | South Africa

Visit Minister President Rutte | Lebanon

Ruud Gullit & HM King Willem-Alexander of the Netherlands | the Netherlands

Visit KNVB President Michael van Praag & Minister Schippers | Brazil Football Legends | South Africa

29 WORLDCOACHES PROGRAMS A selection of WorldCoaches programs and partnerships around the world:

Football for Water Sport for Development An innovative public-private partnership in Sport for Development is a collaboration which the worlds of football and WASH team between the KNVB, International Sports up to improve the health situation of primary Alliance and Right to Play in nine developing school children and their families. The KNVB and emerging countries (Kenya, Mali, Egypt, works together with Unicef, Simavi, Vitens Mozambique, South Africa, Indonesia, Evides International, Aqua for All, Akvo and Suriname, the Palestine Territories, India). the Dutch Ministry of Foreign Affairs to With support from the Dutch Ministry of provide 750,000 children in Ghana, Kenya and Foreign Affairs, these three organizations use Mozambique with WASH facilities at schools. the power of sport to provide disadvantaged The program’s combination of football-based groups with increased opportunities to life skills education with integrated WASH participate in vital communities. solutions improves living conditions and results in long-lasting behavioural change.

30 31 Lighting Up Communities through Sport and Humanitarian Assistance Football In Lebanon, a country with millions of The KNVB and Philips combine their expertise refugees, football can help build bridges in football and technical innovation to support between different groups and nationalities. In community development in Africa and this partnership with Unicef, WarChild Holland South America. Rural communities without and Right to Play, youth leaders are trained electricity are provided with solar-powered to become WorldCoaches that support social LED lighting that ‘extends the day’ by at least stability. They bring together children from four hours. These Community Lights Centers Lebanon, Syria and the Palestine Territories to make it possible for children and adults to play football. These children learn to play and participate in vital social, sporting, educational treat each other with respect on the pitch and and economic activities that were previously beyond. impossible after dark.

32 33 “ To me, being a WorldCoach means being a community builder and a good ambassador of the beautiful game.”

WorldCoach John “Bull” Sibeko | South Africa

34 35 Football clinic | Brazil TRAINING

WorldCoach John Sibeko: “I put all my thoughts on paper first with all the right ingredients: objectives and outcomes; age factor; technique, insight and communication (TIC); a fun element; and correct methodology. Football and life skills are integrated flexibly depending on the situation.”

WorldCoach Martha Karimi: “I like having a good relationship with my players so I can build their self-esteem. This enables them to perform well in training sessions.”

Warming up | Mali

38 39 Practice | Kenya

WorldCoaches | Curacao

Warming up | Senegal

Instructions | Lebanon

Dribbling | Lebanon Preparing the training | Vietnam

40 41 Practice | Mozambique

Instructions | Egypt

Warming up | Senegal

Preparation | South Africa Practice | Mozambique

42 43 “Being a WorldCoach means being a role model in every situation.”

WorldCoach Martha Karimi | Kenya

44 45 PRE MATCH

WorldCoach Kenneth Jaliens: “Preparation starts days in advance. First we talk about their results at school. Then we start preparing for the game: I inform the players about the opponent and tell them to respect the other team. We start practicing to develop their own style of playing, then move on to the possible opportunities and threats in the match, and the way to defend and attack.”

Coaching instructions | Indonesia

47 Dressing up | South Africa WorldCoach gives team instructions | South Africa

Instructions | Mali Tactics | South Africa

Team briefing | Zambia

Coaching | Tanzania Team discussion | Egypt

48 49 Team preparations | Ghana

Warming up with Ronald de Boer | Thailand

Stretching | Mozambique Gathering the team | Senegal

Team meeting | Senegal

Pep talk by Ruud Gullit | South Africa

50 Kids tenue | Brazil FIRST HALF

WorldCoach John Sibeko: “The game is for the players. I only give advice during natural stoppages, otherwise I say very little and concentrate on watching the game. If my team is behind, I use motivation, patience and stick to the game plan. I always wait for a suitable moment to give advice.”

WorldCoach Martha Karimi: “My focus is keeping my team organized in the field so they don’t lose position on the field. I give them instructions that encourage them to play.”

Hand shakes | Brazil

55 7 vs 7 game | India

Waiting for the whistle | Brazil

4 vs 4 game | Tanzania 11 vs 11 | Indonesia

Kids playing on the street | Mozambique

Aron Winter coaching | Suriname

56 4 vs 4 game | Aruba

Spectators | Ghana

Football competition | India

Playing with the WorldCoach | South Africa School football competition | Ghana

58 Football fans | Mozambique

60 HALF TIME

WorldCoach Kenneth Jaliens: “I try and keep everything calm and be positive. My players expect me to share my confidence and football knowledge of the game: and so I talk to them collectively and individually to give them hope and self-confidence and inspire better performances.”

WorldCoach John Sibeko: “During the break I motivate my players by reinforcing our strength as individuals and a team.”

Open air classroom | Tanzania

63 Ro voloritate nobisim facia nimpore perchil mo vid modi officim inciliti dicienis qui atis estibusda vendelectum reribus estius repeliq uiditat este in res sus volorer eperiam volo enim et alitius ut atur seque culland ellupta et alitatem ventiat libea atia suntus aut alibust, ant ommolupta vendusa ndelignim volorep udaernat pliquatem et alis is atin perestiant es et apidebit debis et utem fuga. Accumsi remodi sita nobis etus, sit laborum ea in parcias as alitati dolorio. Tatia alit adit vellatur? Upid qui dollora tendips usantem undis

Half time break | Mozambique WorldCoach Jack inspires his team | South Africa Group evaluation | Panama School football break | Ghana

Life Skills instructions on Water & Sanitation | Ghana

Tactics discussion | South Africa

Team yell | Kenya Instructions by Pierre van Hooijdonk | Bonaire

69 Ro voloritate nobisim facia nimpore perchil mo vid modi officim inciliti dicienis qui atis estibusda vendelectum reribus estius repeliq uiditat este in res sus volorer eperiam volo enim et alitius ut atur seque culland ellupta et alitatem ventiat libea atia suntus aut alibust, ant ommolupta vendusa ndelignim volorep udaernat pliquatem et alis is atin perestiant es et apidebit debis et utem fuga. Accumsi remodi sita nobis etus, sit laborum ea in parcias as alitati dolorio. Tatia alit adit vellatur? Upid qui dollora tendips usantem undis

Boys resting | Brazil

71 “It’s great to be working with young people as a WorldCoach and giving them the opportunity for a better life in society.”

Kenneth Jaliens | Suriname

72 73 SECOND HALF

WorldCoach Kenneth Jaliens: “What happens if we’re losing? When things get tough, whether it’s in football or in life, you need to have the skills to find a solution, no matter what the problem is. With the right teaching, you can gain the right knowledge to use at the right moment to deal with a problem collectively and individually.”

Football for Water | Mozambique

75 Night game under Philips Solar Lighting | Ghana Night game under Philips Solar Lighting | Ghana

Heading | South Africa

Going for the goal | Curacao

Playing against Nigel de Jong | Poland

76 77 4 vs 4 game | Tanzania

4 vs 4 game | South Africa

4 vs 4 game | Kenya Referee stoppage | Kenya

Mini football game | India

79 Young spectators | Mozambique FINAL WHISTLE

WorldCoach Kenneth Jaliens: “It’s important to respect your players no matter the result - as well as the referee, the opponent and rules of the game.”

WorldCoach John Sibeko: “When players display the right attitude whether they’ve won or lost, they show the life skills they’ve learned with WorldCoaches. I want to see them develop into well-rounded, confident individuals who are successful in football and in life.”

Team celebration | Brazil xxxx | India

83 We won!!! | Brazil Team evaluation | Mozambique

After game interviews | Tunisia

Gifts and awards | Brazil

Group hug with Van der Vaart, Van Persie and Sneijder | South Africa

Team Photo | Indonesia

Celebrating all together | Suriname CERTIFICATION

Children’s participation medals | Brazil WorldCoaches course group | Ghana

WorldCoaches certificates | Indonesia

Participation certificate | Bonaire WorldCoaches course group | Jordan

Certified WorldCoach | Mozambique

88 89 WorldCoaches | Mozambique

Football tournament participants | Mali

The Dutch team on the donated KNVB Cruyff Court | Poland Football clinic participants | Brazil

WorldCoaches | China

90 Football clinic | Morocco WORLDCOACHES

KNVB WorldCoaches 2016 Cover photo: Venus Veldhoen Photos: KNVB Design: Rosa Kuiper

With a special thanks to WorldCoaches John Sibeko, Martha Karimi, Kenneth Jaliens and Bruno de Freitas Silva.

worldcoaches.nl WORLDCOACHES.NL