Integrating business processes using Oracle e-Business

WernerSuite Wagner, Lead of ERP Axel Bröker, Architect ERP

Düsseldorf, 24th of Apr 2008 Werner Wagner Axel Bröker Lead of ERP Architect ERP

Hutchison 3G Austria GmbH Hutchison 3G Austria GmbH Gasometer C Gasometer C Guglgasse 12/10/3 Guglgasse 12/10/3 1110 Vienna 1110 Vienna Tel: +43 (0)50 660-83221 Tel: +43 (0)50 660-83227 Fax: +43 (0)50 660-83009 Fax: +43 (0)50 660-83009 mobile: +43 660 660 83 221 mobile: +43 660 813 97 80 Email: [email protected] Email: [email protected]

I am working for over 16 years within the IT area, 7 yrs I am working in IT for 12 years within different industries. in manufacturing industry and 9 yrs Telco.

I joined Hutchison as Oracle e-Business consultant in I joined Hutchison as Consultant in 2002, started in 2003. I am responsible for implementing finance infrastructure, led the rollout of IT services as and logistics processes. End2End Mgr. Since 2003 I have led the ERP team Since 2005 I am an employee of Hutchison.

Currently I am responsible for ERP architecture, Currently I am leading IT ERP dev and ops. We enable analysis, design and development of extensions to the financial, logistics and sales processes by use Oracle e-Business Suite and implementation of of e-Business Suite, a shop solution and a modules within Oracle e-Business Suite. commissioning system H3G Austria – Confidential – Page 2 Integrating business processes using Oracle e-Business Suite

- Company introduction

- What products are in use

- How does integration look like

- Logistics as an example

- Master Data issue

- Fusion Applications – a potential help for Hutchison?

H3G Austria – Confidential – Page 3 Hutchison 3G A ustria. The innovative mobile operator introduces itself …

Düsseldorf, A pril 2008 HWL - Ltd.

Hutchison Whampoa Ltd

Energy & Ports & Property & & Manufacturing Telecommunications & related Services Hotels e.g.: Watson, , Infrastructure E-Commerce e.g.: Hong Kong Electric, e.g.: Rotterdam, Felixstowe e.g.: Hong Kong, China, UK , Marionnaud

Internet z.B.: bigboXX.com fixed e.g.: Hutchison Global Comm. Chairman: Sir Li Ka-shing 2G Principal Office: Hong Kong e.g.: Orange, Hutch Stock-Market: Hong Kong Stock Exchange 3G 11 UMTS license worldwide Tot. revenue 2007: HK$ 309 billion (~ € 25 billion.) 9 operative H3G Companies Employees: 220.000 in 52 countries 3G Customers: 17,6 Mio. worldwide 542.000 Austria (Mar. 2008)

H3G Austria – Confidential – Page 5 3International.

3Norway

3Ireland 3Sweden 3Denmark 3United Kingdom 3Austria

3Italy Orange Israel 3Hong Kong

3Indonesia

3Australia

H3G Austria – Confidential – Page 6 What products are in use Oracle Processes in use

Finance Projects Maintain HR

Service Develop

Fulfill Market Make Sell Procure Plan Order

H3G Austria – Confidential – Page 8 Oracle M odules in use

Finance Logistics GL Order Management Payables Advanced Pricing Receivables Inventory Cash Management Bill of Material Assets Work in Progress iPayment Approval Manager Sales Procure Field Sales Sales Offline Purchasing

H3G Austria – Confidential – Page 9 How does integration look like Integrated Environments

LP CRM Webshop POS SW DMS HR Bank

Commission Bi-directional

PGW DWH Outbound VoMS Oracle DataHub e-Business Suite

HW-Tracking

Inbound

Billing Interconnection Site Rental ext. Site Rental VAS Intern. roaming Content charge

H3G Austria – Confidential – Page 11 Integration technologies In total 63 interfaces with different technologies implemented

API calls http Oracle requests e-Business Suite

API calls files FTP External SQL- Loader Local Systems Staging PL/SQL exports

Views PL/SQL Remote high Ex/Import Staging availability

e-Business Suite is open for integration with lot of APIs in place

H3G Austria – Confidential – Page 12 Logistics as an example Why is logistics important for a telecommunication company?

Mobile devices and related accessories are important parts of offers in a highly competitive market

H3G Austria – Confidential – Page 14 Logistics Processes  Purchasing  Inventory Management  Kitting  Order Management - Whole sale order management - Direct sale order management - Activation - Upgrade - Own store replenishment - Reverse Logistics - Returns - Exchanges

H3G Austria – Confidential – Page - Repairs 15 Logistics Figures  64 inventory organizations

 3996 items

 yearly averages 2003 - 2007 - approx. 6.000 purchase orders with 12.300 lines - approx. 29.800 sales orders and returns with 79.400 lines - approx. 2.1 million inventory transactions with 4.8 million serial number movements - approx. 1.700 kitting and dekitting work requests

 yearly average 2005 – 2007 approx. 3.4 million messages with logistic partner

H3G Austria – Confidential – Page 16 Whole sale order management Logistics partner Hutchison Sales rep online at retailer

Send Delivery Order entry Process order (OM)

Update Delivery pick Update order status (OM, INV)

shipment retailer Update Delivery transport status close order

Shipping Send invoice Create invoice (AR)

Book payment Make payment (AR, CE) H3G Austria – Confidential – Page 17 Direct sale order management Customer Hutchison

Webstore Place Order Place Order Retailer

Place Order Place Order

Hutchison Hutchison Create CRM Own Store Contact Center Order

H3G Austria – Confidential – Page 18 Direct sale order managementCreate Logistics partner Oracle e-Business Suite Order

Process order Send CRM system Delivery Order entry (OM) Provide Status Updates

Update Delivery pick status Update order Print Contract (OM, INV)

shipment Customer Update Delivery transport status close order

Send invoice Create invoice (AR) Shipping

Book payment Make payment (AR, CE) H3G Austria – Confidential – Page 19 M aster Data issue Integration

Master Data

Service Level Process Monitoring Execution

Marketing Process Analysis Monitoring

H3G Austria – Confidential – Page 21 M aster Data Oracle Inventory Oracle BOM Compatibility Item rule definitions definitions

Oracle Advanced Pricing Mobile device Sales channel pricing definitions

Agent Dealer definitions definitions

Oracle Sales Online

H3G Austria – Confidential – Page 22 M aster Data

Webshop Commissioning

CRM POS SW

Billing DataHub DWH

Oracle e-Business Suite

H3G Austria – Confidential – Page 23 Fusion Applications – a potential help for Hutchison Fusion A pplications – less

integrationsLP CRM Webshop POS SW DMS HR Bank

Commission CRM Webshop POS SW DMS

PGW DWH Commission Oracle DWH VoMS FUSIONe-Business Applications Suite DataHub DataHub

Site Rental ext. Site Rental MDM HW-Tracking

Billing Interconnection Site Rental ext. Site Rental VAS Intern. roaming Content charge

H3G Austria – Confidential – Page 25 Learnings

 Oracle e-Business suite for managing master data - existing UI - Pre-defined data model (extendible with dff) - Export easily possible

 Oracle e-Business suite for background processes - Pre-defined, integrated processes - Screens for experienced users - API to import and update documents - Can handle mass data

Fusion hopefully helps – replace self developed interfaces with standard H3G Austria – Confidential – Page 26 Thank you.