Syracuse University SURFACE Theses - ALL May 2018 Emb(Rae)cing Awkward: Satire, Ambivalence, and Representation on YouTube Kiah E. Bennett Syracuse University Follow this and additional works at: https://surface.syr.edu/thesis Part of the Social and Behavioral Sciences Commons Recommended Citation Bennett, Kiah E., "Emb(Rae)cing Awkward: Satire, Ambivalence, and Representation on YouTube" (2018). Theses - ALL. 198. https://surface.syr.edu/thesis/198 This Thesis is brought to you for free and open access by SURFACE. It has been accepted for inclusion in Theses - ALL by an authorized administrator of SURFACE. For more information, please contact
[email protected]. ABSTRACT: Utilizing a mixed methods approach using quantitative content analysis and rhetorical criticism, I examine Issa Rae's web series The Mis-Adventures of Awkward Black Girl and its presence online as a performance of unruliness. The themes of satire, awkwardness, and platform inform my analysis of the series and the conversations that surround it. After a review of the historical, mediated representations of race in the U.S., I argue that Rae navigates constraints on her voice through Crunk Feminism and as an unruly woman. She offers indirect critique of oppressive structures through satire and the performance of awkwardness. Online platforms, like YouTube, contribute to her capability to enact this critique. To this end, I examine not only Rae’s performances in ABG, but also I conduct quantitative content analysis of ABG’s YouTube comments. In this analysis, I focus on expressions of identity, representation, and community. Ultimately, I posit the satirical wielding of awkwardness as a unique educational tactic, which creates space to interrogate stereotypical representations of Black womanhood.