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2021 Media Kit 5 - 8 OCTOBER 2021 The official international daily of IFTM Top Resa 2021 MEDIA KIT AN INTEGRAL PART OF YOUR SHOW COMMUNICATION! DATH Y 1 TUESDAY 9 MARCH 2021 DATH Y 2 The official international daily of IFTM Top Resa TUESDAY 9 MARCH 2021 The official international daily of IFTM Top Resa HALL 1 HALL 1 STAND 201 STAND 085 HALL 1 HALL 1 STAND 201 STAND 085 A “WONDERFUL” YEAR IFTM TOP RESA OPENS ITS GATES TO NEW A FAST-EVOLVING DESTINATIONS AND FRESH IDEAS TOURISM DYNAMIC UNE ANNÉE MAGNIFIQUE IFTM TOP RESA UNDERLINES STRENGTH OF IFTM TOP RESA OUVRE SES PORTES À DE NOUVELLES FRENCH OUTBOUND AND INBOUND TOURISM DESTINATIONS ET À DES IDÉES NOVATRICES UNE DYNAMIQUE TOURISTIQUE EN RAPIDE NEWS ÉVOLUTION #05 IFTM TOP RESA SOULIGNE LA FORCE DU TOURISME ÉMETTEUR ET RÉCEPTEUR DE LA FRANCE NATURE IN THE RAW REGION REGION #18 #18 #12 #12 EUROPE EXCLUSIVE EXCLUSIVE ASIA SPECIAL FEATURE INTERVIEW INTERVIEW SPECIAL FEATURE NIA NISCAYA MICHEL DURRIEU #24 Deputy Minister, Tourism General Director, Regional Marketing Development, Tourism Board, Ministry of Tourism of Nouvelle-Aquitaine CULTURAL Indonesia NATURE TOURISM #26 TOURISM Start Planning Your Magical Journey Start Planning Your Magical Journey to Wond ful Indonesia to Wond ful Indonesia Likupang, North Sulawesi Mandalika Beach, West Nusa Tenggara DATH Y 3 TUESDAY 9 MARCH 2021 The official international daily of IFTM Top Resa HALL 1 HALL 1 STAND 201 STAND 085 IFTM TOP RESA MEANS BUSINESS WHETHER IT’S FOR BUSINESS TRAVEL, OR JUST DOING DEALS, IT’S THE UNAVOIDABLE ANNUAL MEETING SPOT IFTM TOP RESA VEUT DIRE BUSINESS NEWS QU’IL S’AGISSE DU VOYAGE D’AFFAIRES OU DES ÉCHANGES COMMERCIAUX, C’EST LE RENDEZ-VOUS ANNUEL INCONTOURNABLE REGION #12 #12 AFRICA EXCLUSIVE & MIDDLE EAST INTERVIEW SPECIAL FEATURE PATRICK ZENTNER #20 Director, Aquarela Travel CYCLING TOURISM Start Planning Your Magical Journey to Wond ful Indonesia Lake Toba, North Sumatra NEWS LIVE FROM THE SHOW SPECIAL KEY BENEFITS iftmdaily.com FOR EXHIBITORS: FEATURES ATTRACT TRADE VISITORS MAXIMISE BUSINESS AT IFTM TOP RESA GIVE BUYERS THE STRATEGIC REGIONAL INFORMATION THEY NEED SPOTLIGHTS IFTM DAILY IS THE EXCLUSIVE OFFICIAL DAILY MAGAZINE OF IFTM TOP RESA FIGURES & READER PROFILE TESTIMONIALS* Source: IFTM Top Resa - MAP Pro 2018 Sophie Denise Former (Communication & + 34,000 Promotion Manager of Comité Trade Visitors Martiniquais du Tourisme) We were very happy about our communication in IFTM Daily. When arriving at our booth, trade visitors and media were already well informed about Martinique’s strategy and latest news, after having read our VISITORS 2% BY SECTOR Associations 5% communication in the magazine. This is a great sales 7% Other sectors support for our team and sub-exhibitors. Technologies 9% Event Agencies Sarangi Thilakasena 4% Asst.Director / Marketing Services 38% of Sri Lanka Tourism Promotion Travel Agencies Bureau 7% Hotels 6% I would like to express my sincere thanks to the team for Carriers It enables exhibitors to communicate all (Airlines, Rail, Car Hire, ensuring best ever publicity for Sri Lanka in IFTM Daily Ferries, River) relevant information, intelligently, directly to 5% this year. their customers (buyers and decision-makers). Coach & 17% Group Operators Tour Operators It is THE source of information for all trade Nadia Van Cleven professionals and international press, and Former (President of Carrefour covers the event live from the fair. Voyages) 18% Multi - channel communication to ensure Foreign Visitors maximum visibility and reach your target anytime, everywhere! The content of IFTM Daily is relevant and useful for ORIGIN visitors as well as for exhibitors, it gives a great overview DATH Y 1 TUESDAY 9 MARCH 2021 The official international daily of IFTM Top Resa OF TRADE of the market data and the strategies of decision- HALL 1 HALL 1 STAND 201 STAND 085 VISITORS makers in the industry. A “WONDERFUL” YEAR IFTM TOP RESA OPENS ITS GATES TO NEW 82% DESTINATIONS AND FRESH IDEAS French Visitors UNE ANNÉE MAGNIFIQUE IFTM TOP RESA OUVRE SES PORTES À DE NOUVELLES IFTM Daily / 2018 Mockup DESTINATIONS ET À DES IDÉES NOVATRICES Frédéric Lorin Director of IFTM Top Resa Trade Fair NEWS #05 NATURE PRINT DIGITAL IN THE RAW REGION #18 #12 EUROPE EXCLUSIVE IFTM Daily has become an essential part of the IFTM Top SPECIAL FEATURE INTERVIEW OBJECTIVES NIA NISCAYA Deputy Minister, Tourism Resa / MAP Pro communication ecosystem. Produced Marketing Development, Ministry of Tourism of CULTURAL Indonesia OF VISIT TOURISM #26 14% by the renowned “information intelligence” specialists e-MAGAZINE e-MAILING MICE Cleverdis, this publication fulfils a vital role in enabling Start Planning Your Magical Journey to Wond ful Indonesia exhibitors to communicate effectively with their current and potential clients Likupang, North Sulawesi 20% 42% Group Travel Leisure Tourism Alain Bagnaud Head of Global Group Transport & Logistics of Reed Exhibitions 24% Business Tourism The partnership founded with Cleverdis for the publication of IFTM Daily underlines the will of Reed Exhibitions France to equip itself with a tool destined to developing the international dimension of the show, providing exhibitors and visitors with quality content. * Feedback from leading actors, readers of IFTM Daily. May 2021- Non contractual document 2 3 May 2021 - Non contractual document CIRCULATION / PRINT WEBSITE / STATISTICS STRATEGIC DISTRIBUTION POINTS DAY 1 DAY 2 • All main entrances Full contents 6,000 5,000 • All main information counters & e-Magazines online copies copies • Convention Area @ iftmdaily.com • International Press stand DAY 3 • Media Centre 5,000 copies • Top 50 Partners’ & Participants’ stands Full integration of contents • Over 100 Leading Paris Hotels into digital event tools iftmdaily.com is the daily updated website with unique articles and exclusive CIRCULATION / ONLINE iftmdaily.com interviews live from the show. RESPONSIVE & POWERFUL Daily e-Mailing to contacts > 50,000 STATISTICS* Users E-mailing to launch the edition of the day that is sent out 11,300 every morning to trade visitors, exhibitors and press before, Sessions 14,770 during and after the fair for a full media coverage. Avg. Session Duration 1:56 • 5 e-mailings Pageviews 37,800 (PREVIEW - DAY 1, 2 and 3 - REVIEW) Pages per Session 2.56 Device Access: 3% Tablet 28% Mobile SOCIAL MEDIA IFTM Daily contents are 12,896 1,732 promoted through FOLLOWERS FOLLOWERS the IFTM Top Resa social media channels 3,556 4,727 69% FOLLOWERS MEMBERS Desktop * Google Analytics - www.iftmdaily.com - September 2018 May 2021- Non contractual document 4 5 May 2021 - Non contractual document DATH Y 2 TUESDAY 9 MARCH 2021 BI-LINGUAL The official international daily of IFTM Top Resa HALL 1 HALL 1 STAND 201 STAND 085 CONTENTS A FAST-EVOLVING TOURISM DYNAMIC ENGLISH IFTM TOP RESA UNDERLINES STRENGTH OF FRENCH OUTBOUND AND INBOUND TOURISM UNE DYNAMIQUE FRENCH TOURISTIQUE EN RAPIDE ÉVOLUTION IFTM TOP RESA SOULIGNE LA FORCE DU TOURISME EDITORIAL CONTENT ÉMETTEUR ET RÉCEPTEUR DE LA FRANCE SPECIAL FEATURES & REGIONAL SPOTLIGHTS REGION #18 #12 ASIA REGIONS :: DESTINATIONS 19 EXCLUSIVE ASIA INTERVIEW SPECIAL FEATURE MICHEL DURRIEU #24 Destination Asia SPOTLIGHT ON EXPERT General Director, Regional AGENT TRAINING Tourism Board, A close-up look at the Asian tourism market COURSES Nouvelle-Aquitaine International tourist arrivals in The star of the show is still Kong) with a market share of MALAYSIA IN 3 USPs Asia and the Pacific increased by Myanmar, with a massive 51% 27%, followed by Thailand NATURE 13 million (+5%) to 263 million, rise in incoming tourists. Other (14%), Singapore (8%), Discovering friendly Malaysian people, coming according to figures published by countries of note were Malaysia, Malaysia, South Korea and Japan from different cultural backgrounds and traditions, the UNWTO. Asia-Pacific accounts Indonesia and Cambodia, all with (7% each). along with very inexpensive exotic local cuisine. TOURISM for 23% of tourist arrivals in 7% growth. Thailand saw a drop Diverse landscapes in the country offering the world and 30% of turnover of 7% in incoming tourists due to 80% of the international visitors combination of urban and cosmopolitan Kuala ($US377 bn in 2014 – a rise of unrest in the capital Bangkok. to Asia come for holiday / Lumpur, heritage sites, beaches, islands, cool 4% over the previous year). Meanwhile, according to IPK, leisure and 20% for a business hills and mountains, jungles, national parks and the average spending per visitor purpose. rainforest. In terms of growth, Japan in this region is 1,400 Euro per recorded +29% in 2014, Taiwan trip and the mean length of stay is Modern infrastructure allows to easily discover +24%, South Korea +17%, Hong about 8 nights. ::::::::::::::::::::::::: Malaysia via thematic combinations such as Kong +8%, while China was flat. croissance de 7 %. La Thaïlande beach & culture, beach & adventure, gastronomy Start Planning Your Magical Journey In southern Asia, India recorded In all, the most visited travel & culture, shopping, etc. a connu une chute de 7 % du growth of 11% and Sri Lanka destination in Asia is China Content is designed to be highly relevant and nombre d’arrivées de touristes > THE EXPERT AGENT TRAINING COURSE ABOUT MALAYSIA 20% . (including Macao and Hong en raison de troubles connus TAKES PLACE EVERY DAY AT 11:15 AM, IN THE TOKYO ROOM to Wond ful Indonesia par la capitale Bangkok. Parallèlement, selon IPK, la :::::::: Destination Asie moyenne des dépenses par Hindu God, visiteur dans cette région est Batu Caves, Gros plan sur le marché du tourisme de 1 400 euros par séjour et la Selangor, Malaysia durée moyenne des séjours est asiatique d’environ 8 nuits. useful for trade visitors & press, helping them Les arrivées de touristes augmentation de 29 %, Taiwan Au final, les destinations les Mandalika Beach, West Nusa Tenggara internationaux en Asie- + 24 %, la Corée du Sud + plus visitées en Asie sont la Pacifique ont augmenté de 13 17 %, Hong Kong + 8 %, tandis Chine (Hong Kong et Macao millions (+ 5 %) pour atteindre que la Chine restait stable.
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