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DATH Y 1 TUESDAY 9 MARCH 2021 DATH Y 2 The official international daily of IFTM Top Resa TUESDAY 9 MARCH 2021 The official international daily of IFTM Top Resa HALL 1 HALL 1 STAND 201 STAND 085 HALL 1 HALL 1 STAND 201 STAND 085
A “WONDERFUL” YEAR IFTM TOP RESA OPENS ITS GATES TO NEW A FAST-EVOLVING DESTINATIONS AND FRESH IDEAS TOURISM DYNAMIC UNE ANNÉE MAGNIFIQUE IFTM TOP RESA UNDERLINES STRENGTH OF IFTM TOP RESA OUVRE SES PORTES À DE NOUVELLES FRENCH OUTBOUND AND INBOUND TOURISM DESTINATIONS ET À DES IDÉES NOVATRICES UNE DYNAMIQUE TOURISTIQUE EN RAPIDE
NEWS ÉVOLUTION #05 IFTM TOP RESA SOULIGNE LA FORCE DU TOURISME ÉMETTEUR ET RÉCEPTEUR DE LA FRANCE NATURE IN THE RAW
REGION REGION #18 #18
#12 #12 EUROPE EXCLUSIVE EXCLUSIVE ASIA SPECIAL FEATURE INTERVIEW INTERVIEW SPECIAL FEATURE NIA NISCAYA MICHEL DURRIEU #24 Deputy Minister, Tourism General Director, Regional Marketing Development, Tourism Board, Ministry of Tourism of Nouvelle-Aquitaine CULTURAL Indonesia NATURE TOURISM #26 TOURISM Start Planning Your Magical Journey Start Planning Your Magical Journey to Wond ful Indonesia to Wond ful Indonesia
Likupang, North Sulawesi Mandalika Beach, West Nusa Tenggara
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IFTM TOP RESA MEANS BUSINESS WHETHER IT’S FOR BUSINESS TRAVEL, OR JUST DOING DEALS, IT’S THE UNAVOIDABLE ANNUAL MEETING SPOT IFTM TOP RESA VEUT DIRE BUSINESS NEWS QU’IL S’AGISSE DU VOYAGE D’AFFAIRES OU DES ÉCHANGES COMMERCIAUX, C’EST LE RENDEZ-VOUS ANNUEL INCONTOURNABLE
REGION #12 #12 AFRICA EXCLUSIVE & MIDDLE EAST INTERVIEW SPECIAL FEATURE PATRICK ZENTNER #20 Director, Aquarela Travel CYCLING TOURISM Start Planning Your Magical Journey to Wond ful Indonesia Lake Toba, North Sumatra NEWS LIVE FROM THE SHOW
SPECIAL KEY BENEFITS iftmdaily.com FOR EXHIBITORS: FEATURES ATTRACT TRADE VISITORS MAXIMISE BUSINESS AT IFTM TOP RESA GIVE BUYERS THE STRATEGIC REGIONAL INFORMATION THEY NEED SPOTLIGHTS IFTM DAILY IS THE EXCLUSIVE OFFICIAL DAILY MAGAZINE OF IFTM TOP RESA FIGURES & READER PROFILE TESTIMONIALS* Source: IFTM Top Resa - MAP Pro 2018 Sophie Denise Former (Communication & + 34,000 Promotion Manager of Comité Trade Visitors Martiniquais du Tourisme)
We were very happy about our communication in IFTM Daily. When arriving at our booth, trade visitors and media were already well informed about Martinique’s strategy and latest news, after having read our VISITORS 2% BY SECTOR Associations 5% communication in the magazine. This is a great sales 7% Other sectors support for our team and sub-exhibitors. Technologies 9% Event Agencies Sarangi Thilakasena 4% Asst.Director / Marketing Services 38% of Sri Lanka Tourism Promotion Travel Agencies Bureau 7% Hotels 6% I would like to express my sincere thanks to the team for Carriers It enables exhibitors to communicate all (Airlines, Rail, Car Hire, ensuring best ever publicity for Sri Lanka in IFTM Daily Ferries, River) relevant information, intelligently, directly to 5% this year. their customers (buyers and decision-makers). Coach & 17% Group Operators Tour Operators It is THE source of information for all trade Nadia Van Cleven professionals and international press, and Former (President of Carrefour covers the event live from the fair. Voyages) 18% Multi - channel communication to ensure Foreign Visitors maximum visibility and reach your target anytime, everywhere! The content of IFTM Daily is relevant and useful for ORIGIN visitors as well as for exhibitors, it gives a great overview DATH Y 1 TUESDAY 9 MARCH 2021 The official international daily of IFTM Top Resa OF TRADE of the market data and the strategies of decision- HALL 1 HALL 1 STAND 201 STAND 085 VISITORS makers in the industry. A “WONDERFUL” YEAR IFTM TOP RESA OPENS ITS GATES TO NEW 82% DESTINATIONS AND FRESH IDEAS French Visitors UNE ANNÉE MAGNIFIQUE
IFTM TOP RESA OUVRE SES PORTES À DE NOUVELLES IFTM Daily / 2018 Mockup DESTINATIONS ET À DES IDÉES NOVATRICES Frédéric Lorin Director of IFTM Top Resa Trade Fair
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#12 EUROPE EXCLUSIVE IFTM Daily has become an essential part of the IFTM Top SPECIAL FEATURE INTERVIEW OBJECTIVES NIA NISCAYA Deputy Minister, Tourism Resa / MAP Pro communication ecosystem. Produced Marketing Development, Ministry of Tourism of CULTURAL Indonesia OF VISIT TOURISM #26 14% by the renowned “information intelligence” specialists e-MAGAZINE e-MAILING MICE Cleverdis, this publication fulfils a vital role in enabling Start Planning Your Magical Journey to Wond ful Indonesia exhibitors to communicate effectively with their current and potential clients
Likupang, North Sulawesi
20% 42% Group Travel Leisure Tourism Alain Bagnaud Head of Global Group Transport & Logistics of Reed Exhibitions
24% Business Tourism The partnership founded with Cleverdis for the publication of IFTM Daily underlines the will of Reed Exhibitions France to equip itself with a tool destined to developing the international dimension of the show, providing exhibitors and visitors with quality content.
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Users E-mailing to launch the edition of the day that is sent out 11,300 every morning to trade visitors, exhibitors and press before, Sessions 14,770 during and after the fair for a full media coverage. Avg. Session Duration 1:56 • 5 e-mailings Pageviews 37,800 (PREVIEW - DAY 1, 2 and 3 - REVIEW) Pages per Session 2.56
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May 2021- Non contractual document 4 5 May 2021 - Non contractual document DATH Y 2 TUESDAY 9 MARCH 2021 BI-LINGUAL The official international daily of IFTM Top Resa
HALL 1 HALL 1 STAND 201 STAND 085 CONTENTS A FAST-EVOLVING TOURISM DYNAMIC ENGLISH IFTM TOP RESA UNDERLINES STRENGTH OF FRENCH OUTBOUND AND INBOUND TOURISM UNE DYNAMIQUE FRENCH TOURISTIQUE EN RAPIDE ÉVOLUTION IFTM TOP RESA SOULIGNE LA FORCE DU TOURISME EDITORIAL CONTENT ÉMETTEUR ET RÉCEPTEUR DE LA FRANCE SPECIAL FEATURES & REGIONAL SPOTLIGHTS REGION #18
#12 ASIA REGIONS :: DESTINATIONS 19 EXCLUSIVE ASIA INTERVIEW SPECIAL FEATURE MICHEL DURRIEU #24 Destination Asia SPOTLIGHT ON EXPERT General Director, Regional AGENT TRAINING Tourism Board, A close-up look at the Asian tourism market COURSES Nouvelle-Aquitaine International tourist arrivals in The star of the show is still Kong) with a market share of MALAYSIA IN 3 USPs Asia and the Pacific increased by Myanmar, with a massive 51% 27%, followed by Thailand NATURE 13 million (+5%) to 263 million, rise in incoming tourists. Other (14%), Singapore (8%), Discovering friendly Malaysian people, coming according to figures published by countries of note were Malaysia, Malaysia, South Korea and Japan from different cultural backgrounds and traditions, the UNWTO. Asia-Pacific accounts Indonesia and Cambodia, all with (7% each). along with very inexpensive exotic local cuisine. TOURISM for 23% of tourist arrivals in 7% growth. Thailand saw a drop Diverse landscapes in the country offering the world and 30% of turnover of 7% in incoming tourists due to 80% of the international visitors combination of urban and cosmopolitan Kuala ($US377 bn in 2014 – a rise of unrest in the capital Bangkok. to Asia come for holiday / Lumpur, heritage sites, beaches, islands, cool 4% over the previous year). Meanwhile, according to IPK, leisure and 20% for a business hills and mountains, jungles, national parks and the average spending per visitor purpose. rainforest. In terms of growth, Japan in this region is 1,400 Euro per recorded +29% in 2014, Taiwan trip and the mean length of stay is Modern infrastructure allows to easily discover +24%, South Korea +17%, Hong about 8 nights. ::::::::::::::::::::::::: Malaysia via thematic combinations such as Kong +8%, while China was flat. croissance de 7 %. La Thaïlande beach & culture, beach & adventure, gastronomy Start Planning Your Magical Journey In southern Asia, India recorded In all, the most visited travel & culture, shopping, etc. a connu une chute de 7 % du growth of 11% and Sri Lanka destination in Asia is China Content is designed to be highly relevant and nombre d’arrivées de touristes > THE EXPERT AGENT TRAINING COURSE ABOUT MALAYSIA 20% . (including Macao and Hong en raison de troubles connus TAKES PLACE EVERY DAY AT 11:15 AM, IN THE TOKYO ROOM to Wond ful Indonesia par la capitale Bangkok. Parallèlement, selon IPK, la :::::::: Destination Asie moyenne des dépenses par Hindu God, visiteur dans cette région est Batu Caves, Gros plan sur le marché du tourisme de 1 400 euros par séjour et la Selangor, Malaysia durée moyenne des séjours est asiatique d’environ 8 nuits.
useful for trade visitors & press, helping them Les arrivées de touristes augmentation de 29 %, Taiwan Au final, les destinations les Mandalika Beach, West Nusa Tenggara internationaux en Asie- + 24 %, la Corée du Sud + plus visitées en Asie sont la Pacifique ont augmenté de 13 17 %, Hong Kong + 8 %, tandis Chine (Hong Kong et Macao millions (+ 5 %) pour atteindre que la Chine restait stable. comprises) avec une part de 263 millions, selon les chiffres En Asie du Sud, l’Inde a marché de 27 %, suivie de la publiés par l'OMT. L’Asie- enregistré une croissance de Thaïlande (14 %), Singapour Pacifique représente 23 % 11 % et le Sri Lanka a progressé (8 %), la Malaisie, la Corée du des arrivées de touristes dans de 20 %. Sud et le Japon (7 % chacun). le monde et 30 % du chiffre d'affaires (377 milliards de La vedette de la région est 80 % des visiteurs inter- to set their show agenda and define their dollars en 2014 – en hausse toujours le Myanmar, avec une nationaux vers l'Asie viennent de 4 % par rapport à l'année hausse massive de 51 % du pour passer des vacances / précédente). nombre d’arrivées de touristes. loisirs et 20 % pour des voyages Les autres pays en vue sont d’affaires. AMERICAS Travel Destination of International ::::: ZOOM SUR LES FORMATIONS En termes de croissance, en la Malaisie, l'Indonésie et AGENTS EXPERTS 2014 le Japon a enregistré une le Cambodge,T ravtousellers avec une (mark et share) LA MALAISIE EN 3 ARGUMENTS PREVIEW Japan CLÉS DE VENTE South Korea 7% priorities, as well as giving them the “big 7% Other La découverte de l’accueillante population malaisienne, issue de différentes cultures et IFTM TOP RESA 30% Travel traditions, et de la cuisine exotique locale, très Malaysia économique. 7% Destination of Les paysages très variés allant de l’urbaine International et cosmopolite Kuala Lumpur aux sites culturels Singapore en passant par les plages, les îles, les collines Travellers 8% et les montagnes fraîches, les jungles, les parcs (market share) nationaux et la forêt tropicale. Une infrastructure moderne qui permet de picture” with market data and leaders’ strategies. découvrir la Malaisie via des combinaisons de Thailand thématiques telles que la plage & culture, plage & SNEAK PEEK 2021 CARIBBEAN China Source: World Travel Monitor© 2013, 14% (Incl Hong Kong aventure, gastronomie & culture, shopping… IPK International / Macau) > LA FORMATION AGENTS EXPERTS SUR LA MALAISIE EDITION 27% EST ORGANISÉE CHAQUE JOUR À 11H15, SALLE TOKYO