NOV/DEC 2016 £3.50 sportsSPORTS TRADE LEISURE CYCLING SPORTSinsight NUTRITION FITNESS TECH sports-insight.co.uk BREXIT DARTS FOOTBALL WHAT’S IN TECHNOLOGY AMBITION, STORE FOR POWERS BIG TACKLES THE SPORTS SUCCESS AND CHIPS TRADE? P. 30 P. 25 P. 16 RUN STRONGER RUN LONGER SI cover.indd 1 18/11/2016 15:37 Connecting Global Competence Register by January 11, 2017 to receive an early bird discount! munich.ispo.com/ticket TAKE ADVANTAGE OF THE LARGEST MULTI-SEGMENT TRADE FAIR WITHIN THE SPORTS INDUSTRY. FEBRUARY 5–8, 2017 AT ISPO MUNICH. Experience trends for yourself. Make your business fit for the future. Forge international contacts. All at ISPO MUNICH 2017! Over 2,600 exhibitors from around the world await you with exciting innovations and product highlights from segments such as Action Sports, Outdoor, Performance, Ski, and Sportstyle. During the four days of the show and 365 days per year at ISPO.com ISPO.COM ISPO information center UK & Ireland / Tel. +44 1923 233683 / [email protected] ismuc17_Anz_multi_210x297_SportsInsight_E-IRL.indd 1 17.11.16 14:16 4 Editor: MARK HAYHURST WELCOME Tel: 01206 508618 to this month's Sports Insight Footwear drives Email: [email protected] Advertising Manager: Brexit still KEITH MARSHALL rumbles Puma growth Tel: 01206 505947 on causing Puma has announced sell-through of our products at Fax: 01206 500243. uncertainty continued growth in the third retail in the third quarter. New Email: [email protected] and volatility quarter of 2016. product lines like the Fierce, the in the money Advertising Sales Sales increased by 10.7 Platform, the Ignite Dual and markets, 21-23 Phoenix Court, Hawkins Rd, per cent, currency adjusted to the Fenty lines have shown to with sterling Colchester, Essex CO2 8JY €990.2 million (+8.3% reported). be “right” for the consumers and falling The brand said that all our marketing with personalities Group Advertising against the dollar and the euro. regions contributed to this like Rihanna, Kylie Jenner, Cara Manager: SAM REUBIN This edition Paul Sherratt growth, with EMEA and the Delevingne and, of course, the takes a look at the implications Group Editor: Americas being the main drivers. unbelievable performance of margin came in as expected and for the sports industry going CHARLOTTE SMITH Footwear once again Usain Bolt, have increased our this combined with a strong forward as we wait for article Tel: 01206 508615 performed particularly well with brand heat. discipline on the cost side 50 to be triggered. a currency adjusted increase of “More consumers are buying resulted in a nice improvement Publisher: MATTHEW TUDOR What are the currency 16.4 per cent. our new products at full price in our earnings.” implications? How will it impact Art Director: CHRIS ASHWORTH The EMEA region continued and retailers are therefore more With three months to go exports? And what about the its growth, supported by strong satisfied with us. It is now our Puma are confident in fulfilling Advertisement Art dreaded paperwork? demand for footwear products. job to use this momentum to get their guidance and expect Director: KEVIN DENNIS We also take a look at the Bjørn Gulden (pictured), more of the right Puma products their full-year EBIT to be in trends in the tennis market across Reproduction: Chief Executive Officer of on their shelves. the upper half of the already Europe with the NPD Group. ACE PRE-PRESS. PUMA, said: “We have seen “Sales developed a little communicated range of €115 What are the drivers for Tel: 01206 797541 a solid improvement in the better than expected, gross million to €125 million. clothing in the tennis market and Photography: why has footwear declined over CLIQQ PHOTOGRAPHY the last decade? www.cliqq.co.uk We also take a look back Twitter: @CliQQphoto over the career of Everton Accounts: SUE CARR. legend Graeme Sharp and his It's all about favourites for On Tel: 01206 505903 views on the modern game and SIX years after openings its that keeps changing every Published by Maze Media (2000) chips, obviously. Limited, 21-23 Phoenix Court, Also in this month's edition, doors, one million people season. Instead, we created the worldwide are running absolute essentials. Our favourite Hawkins Rd, Colchester, Essex Intersport UK general manager CO2 8JY Tom Foley spells out the reasons in On shoes. running jacket. Our favourite why community, consistency and As an addition running shorts and tights. And All contents © Maze Media (2000) to its running shoe our favourite t-shirt.” Limited. The views expressed in innovation are drivers for the group. this magazine are not necessarily By the time this edition has range, the Swiss The On Essentials feature those of the publisher. Every effort sports company is very light and stretchable is made to ensure the veracity and gone to print I hope to have met integrity of the companies, persons, a lot of you at the Stag Winter now launching its own fabrics to let the body move products and services mentioned in performance running freely and offer protection this publication and details given Buying Show and heard your are believed to be accurate at the views on the new look magazine gear for men and where you need it. time of going to press. However, no and what you expect from the women. There are six On Essentials responsibility or liability whatsoever David Allemann, for men and eight for women: a can be accepted for any consequence industry in the months ahead. or repercussion of responding As this is the last Sports co-founder of On, said: jacket, two shirts, a long sleeve to any information or advice “We decided not to do shirt, a short, a running pant, a given or inferred. No part of this Insight of 2016, I'd like to wish publication may be copied, broadcast, everyone a merry Christmas and a another running collection tight and a tank top. interpreted, or stored, in any form, for any purpose, without the written prosperous New Year. permission of the publisher. Sports Insight has a current ABC certified circulation IN PARTNERSHIP WITH of 5,352 (audit period July 1, 2015 to June 30, 2016). The Audit The official publication of the federation of sports and play associations Bureau of Circulations (ABC) is an independent audit watchdog that verifies magazines’ circulation figures, providing accurate and comparable data for advertisers. ABC Certification demonstrates a media owner’s integrity, in their willingness to be audited and to conform to industry standards. UK/ROW subscription: £25/£42.50 for one year (10 issues). @SportsInsightUK Welcome.indd 1 18/11/2016 12:01 7 SPORTS DIRECT DENIES NEWS BUGGING All the very latest in the sports industry... ATTEMPT The Board of Sports Direct has denied any knowledge of trying to Strong EMEA growth for ASICS bug a party of MPs. The six MPs were on Asics Europe have reported successfully launched its brand a surprise visit to the strong growth for the first new running shoe, DynaFlyte, company's Shirebrook three-quarters of 2016. containing the innovative ASICS successfully warehouse, in Derbyshire, The sportswear brand has material FlyteFoam. launched its brand new and claimed that a seen solid growth across the The award-winning running shoe, DynaFlyte. recording device was EMEA region between January midsole material - receiving brought in, along with and September 2016, with the outstanding product test in Barcelona to centrally a tray of sandwiches, true sport performance brand reviews for its combination manage all consumer to try and record their delivering an overall four per of light weight and optimum interactions for the conversations in a private cent increase in net sales to cushioning – will see FlyteFoam EMEA region. meeting after the visit. €695 million. expand into a new series of ‘fast’ Alistair Cameron, The MPs were examining The sales increase was running shoe models, launching CEO of ASICS Europe, said: whether improvements largely driven by strong growth in spring 2017. “In 2016, our focus on a more and we’ve put digital had been made in in running. The recent quarter saw consumer centric approach and marketing at the heart of our employment procedures Running footwear increased ASICS launch its new Global streamlining of our distribution communications. at the warehouse. by six per cent and apparel by Digital Division to focus on – with focus on fewer, more “Our aim is to inspire the The board, however, three per cent. Another key innovative digital technologies high-quality accounts offering new generation who see fitness said that they had no contributor is the ongoing that help better connect with a more diverse product range - as part of their daily lives, by involvement in any such acceleration of the brand’s consumers. The Boston based has resulted in healthy growth offering products that merge bugging activities. lifestyle category, ASICS Tiger, division is led by Jason Jacobs, across the business. performance with lifestyle. In a statement, Sports which grew by 54 per cent. Sales founder and CEO of RunKeeper “There have been clear At the same time, we continue Direct said: “The Board in ASICS’ own retail outlets - acquired by ASICS in 2016. strides forward in building to lead the way in technical is disappointed that grew by 16 per cent. ASICS has also opened a a stronger brand between running as demonstrated by the reporting of a possible In running footwear ASICS new customer experience centre performance and lifestyle success of ASICS DynaFlyte.” recording device (the veracity of which has yet to be determined) has overshadowed the truly important issues that this GURNEY SIGNS visit should have focused WiggleCR on - the true working FOUR-YEAR DEAL conditions and worker consolidation puts satisfaction at Shirebrook.