Brand Guidelines 2021 | Version 0.1 Personality Logo The District Typography

Selby District District

Iconography Colours Photography Showcase / Downloads Arrow-alt-to-bottom Brand Personality

The new identity embodies personality traits that have been drawn from the lived experience of the brand council and the archetypes are a collection of behaviours that the brand will exhibit across communication channels. Caregiver / Companion Creator / Artist

The community of the Selby District project a The District has lagged behind others when it comes strong sense of care, a warm, honest decency and to live performance and access to the arts (with some genuineness in it’s people, a care wedded to ‘old notable exceptions such as the Selby Town Hall) given fashioned’ values, looking out for each other, the the demand and potential the District offers in terms elderly and the extended family across the district. of rural touring and expanded provision in towns we see this as a key trait for the district to grow into over Storyteller the next decade.

Stories run like the rivers through the district; the Washington window, the battle of Towton, humpty- Innovator / Engineer dumpty, the Rainbow Warrior, the bridge collapse, the William Morris window and so many more. The stories Selby District is a powerhouse on the cusp of a must be visible to residents and visitors alike. metamorphosis, to realise it’s future potential it must reconnect it’s rich and once-proud history of making Maverick and mining, of powering and feeding with modern innovative practice; bio-tech, knowledge-based Selby District has developed a sense of self-reliance as industries, vertical farming, screen-based industries, a defence mechanism following periods of decline due green-energy, modular house-building are all areas largely to the collapse of industry, it likes to do things the region excels in, we must fire the imaginations of it’s own way, this lends a stoic, quirky-stubborness to a new generation of young people, reconnecting their the area. skills with local opportunities that can become viable careers.

Brand Personality Maverick

Innovator / Engineer

Selby District Personality Mix Caregiver

Storyteller

Creator

Brand Personality Brand Identity

Our identity is made up of two key elements: The ‘Selby District Brand Mark’ and the 'Heart of ' as text. Both elements should always appear together as our primary logo. x x

x x

Logo + Grid System + Exclusion Zone Logo Meanings + Symbolic Links The Selby District

Here we've highlighted the towns and villages that are within the Selby District catchment area. The brand will represent all the areas and the people that live there. A Acaster Selby, Appleton Roebuck B , , Barlby, Barlow, Beal, Biggin, Birkin, , Bolton Percy, Burn, Burton Salmon, Byram, Brayton, Brotherton C Catterton, Camblesforth, Carlton, Cawood, , Cliffe, Colton, , Cridling Stubbs D Drax E Eggborough, Escrick F Fairburn G Gateforth, Grimston H Hambleton, Healaugh, Heck, Hemingbrough, Hensall, Hillam, K Kelfield, Kellington, Kirby Wharfe, Kirk Smeaton L Lead, Long Drax, Lumby, Little Fenton, Little Smeaton, Lund M Monk Fryston N Newthorpe, Newland, Newthorpe, Newton Kyme, North Duffield O Osgodby R Riccall, Ryther S Saxton with Scarthingwell, Selby, , Skipwith, Stutton, South Duffield, South Milford, Stapleton, Steeton, Stillingfleet, Stubbs Walden T , , Thorganby, Thorpe Willoughby, Toulston, Towton U Ulleskelf W , West Haddlesey, Whitley, Wistow,

Selby District / Towns + Villages Heart of Yorkshire Heart of Yorkshire Heart of Yorkshire

Typography

Typography should not be overlooked as a key graphic device. It can be used to change the mood of a document and to clearly present key messages about the Heart of Yorkshire. Montserrat Extra Bold Open Sans Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Kk Ll Mm Nn Oo Pp Qq Rr Ss Ll Mm Nn Oo Pp Qq Rr Ss Tt

Tt Uu Vv Ww Xx Yy Zz Uu Vv Ww Xx Yy Zz Selby District Selby District 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 Selby District Selby District Selby District Selby District Open Sans Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

Open Sans Light Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0 1 2 3 4 5 6 7 8 9

Typography Titles / Montserrat Extra Bold Heart of Yorkshire

The District was formed on 1 April 1974 by the merger

Sub Headings & Intros / Open Sans of Selby Urban District, Selby Rural District and parts of Derwent Rural District, Hemsworth Rural District, Osgoldcross Rural District and Tadcaster Rural District.

Selby District is a local government district of ,

HyperLinks / Underlined . The local authority, Selby District Council, is based in the town of Selby and provides services to an area which includes Tadcaster and a host of villages. The Local Authority had a population of 83,449 at the 2011 Census.[1] It is the Paragraphs / Open Sans Regular southernmost district of North Yorkshire, and it borders the City of , a unitary authority, the districts of the City of and the City of Wakefield, in , the town of , in , the ceremonial county of the , and the Borough of Harrogate.

Italics when required / Open Sans italic From Wikipedia the free encyclopedia

Typography Hierarchy Icons

Icons are an important resource for turning messages and data into eye-catching visuals. All icons can be accessed via the brand toolkit. Iconography Style Brand Colours

Our primary colour is White. While white is the most commonly used colour within our communications, we also have a flexible colour palette when required. Primary Colours Tadcaster Sherburn-in-Elmet Selby

Flexible Colour Palette Photography

Creative photography is a powerful way to capture the Heart of Yorskire and helps us to engage and inspire our target audiences. It is important that photography is selected to work alongside the colours and messaging in any given project. Photography Style Arrow-alt-to-bottom

Showcase & Download

This section provides early guidance on how to use our design elements to create on-brand applications along side the logo. Home, at the very heart of Yorkshire

Showcase Follow Just a hop, the path of skip & jump history Award-winning gastro-pubs and centuries of brewing heritage Over 200 miles of unspoilt and historic pathways

Plan your trip to heartofyorkshire.co.uk Plan your trip to heartofyorkshire.co.uk

Showcase @heartofyorkshire

Plan your trip at heartofyorkshire.co.uk

Sherburn-in-Elmet Airfield

Over 200 miles of unspoilt and historic pathways

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