Preferred Customer Edition April 2012 Treated Fuel Delivers Maximum Performance
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PREFERRED CUSTOMER EDITION APRIL 2012 Treated Fuel Delivers Maximum Performance AMSOIL P.i.® ranks among the most potent gasoline additives available today. As a concentrated detergent, it is outstanding in cleaning combustion cham- ber deposits, intake valve deposits and port fuel injector deposits. AMSOIL P.i. helps maintain peak engine efficiency, fuel economy, power and drivability in newer low-mileage engines. In engines with accumulated deposits, testing shows AMSOIL P.i. provides the following clean-up benefits after only one tank of gasoline: • Improved fuel mileage an average of 2.3% and up to 5.7% • Reduced noise from carbon rap and pre-ignition • Reduced emissions – hydrocarbons (HC) up to 15% IDEAL FOR – carbon monoxide (CO) up to 26% USE PRIOR TO – nitrous oxides (NOx) up to 17% EMISSIONS • Restored power and performance INSPECTIONS! • Reduced need for costly higher octane fuel • Better drivability Six ounces for each 10 gallons of gasoline dissolves injector and valve deposits within a few hundred miles. Place your order today. Online Store: www.amsoil.com Telephone: 1-800-777-7094 TA BLE OF CONTENTS PREFERRED CUSTOMER EDITION APRIL 2012 M AGAZINE STAFF Superior Protection Editor Kevin McBride and Performance for Vice President, Marketing & Communications Summer Equipment Associate Editor Joel Youngman PAGE 6 Publication Manager Terry Johnsen Staff Writers Kathy Anderson John Baker Terry Johnsen Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer Luke Boynton Content Contribution Jeremy Meyer Editorial Contribution Dan Peterson Advertising FEATURES DEPARTMENTS Ed Newman Back Issues 6 Superior Protection and 4 From the President’s Desk Back issues of AMSOIL Magazine are Performance for Summer available for $1 each. Order G17PC and specify the month and year. Equipment 9 Tech Talk On the Web 8 Dealer Adds Life to High- 12 Racing & Promotional News www.amsoil.com Mileage Car With AMSOIL President and CEO 14 Centerlines and Updates A.J. Amatuzio Products/Aerobatic Planes Executive Vice President and COO Soar With AMSOIL Products Alan Amatuzio 10 Two- and Four-Stroke Engine ADVERTISEMENTS Executive Vice President and CFO Dean Alexander Applications and Lubrication 2 Treated Fuel Delivers Maximum Needs © 2012, AMSOIL INC. Performance All rights reserved. Printed by Service Printers 5 What’s in This Stuff Anyway? Duluth, MN USA. Testimonials 15 Built for Speed AMSOIL INC. Communications Department 16 Been Feeling Out of the Loop The AMSOIL Building Lately? 925 Tower Ave. Superior, WI 54880 [email protected] THE COVER AMSOIL offers a full line of premium products to protect all types of summer recreational and work equipment. | APRIL 2012 3 M AGAZINE There was a time when AMSOIL diesel pick-up owners, engine auto manufacturers and satisfy the INC. was the only player at the builders, classic car owners and increased demands for customer table holding a synthetic motor oil a whole host of specialty groups convenience. card. We were an unconventional that are committed to performance We have a lot of work to do, and newcomer to a totally conventional and dedicated to maintenance. with the determination of our club. We were the maverick. These do-it-yourself customers fit Dealers I am confident we will Our new oil threatened to shake our profile perfectly, and Dealers get the job done. We introduced up the industry, and there was continue to find great success in the world to synthetic automobile absolutely no support for a 25,000- these markets. oil. We broke through the once- mile oil drain recommendation. And while the do-it-yourself market impenetrable 3,000-mile drain Beyond that, our direct sales remains tailor-made for AMSOIL interval. We led the way in approach to marketing motor oil and continues to offer tremendous improving the quality of lubrication had never been seen before. To potential, that is not to say the throughout the industry. And now it say we faced obstacles is a major landscape isn’t evolving. Today’s won’t be long before AMSOIL motor understatement. sophisticated engine designs and oil is the synthetic oil of choice for Despite all the push-back, we busy lifestyles are forcing people installers from coast-to-coast. made it work. Our Dealers found from their own garages to the AMSOIL customers. People were garages of their local installers. drawn to the quality of the product. Fewer people are changing their They cared about their vehicles own oil, and penetrating the and recognized that our oil could installer market should be a primary have significant impact on the focus for Dealers. Every Dealer performance and longevity of should have at least one installer A.J. “Al” Amatuzio equipment. They were willing to to send his or her do-it-for-me President and CEO, AMSOIL INC. pay for quality. Others appreciated customers to. Preferred Customers, the extended-drain potential. It too, may see potential in this market was convenient, cost-effective and and view it as an opportunity to lessened the environmental burden. jump-start their own AMSOIL Dean Alexander businesses. Executive V.P. / In virtually all cases, these AMSOIL Chief Financial Officer customers were do-it-yourselfers. The company is well-positioned They changed their own oil, and for the challenge. Our XL and in many cases the exceptional OE motor oils were introduced Alan Amatuzio performance they received from specifically to break down the Executive V.P. / AMSOIL motor oil carried over to installer market barriers. Chief Operating Officer other applications as our product Gone now are the API line continued to grow. warranty concerns and drain interval hurdles. This all holds true today. A great The oils are priced deal of our marketing effort is competitively with directed at the do-it-yourself other synthetic oils audience. We advertise heavily in and offer generous power sports magazines, including profit margins for those dedicated to the off-road, installers. They motorcycle, marine and snowmobile also cover the markets. We dovetail that with our full range of oil racing program, and our event change intervals sponsorships are focused on do- recommended by A.J. “Al” Amatuzio it-yourselfers, as well. We target President & Chief Executive Officer | 4 APRIL 2012 M AGAZINE What’s in This Stuff Anyway? It has been a long time since motor oil was just oil. In the 1930s a wax modifier was added to oil to address the problem of wax residue after the refining process. Thus began the use of additives in the formulation of motor oil. Today, motor oils contain a variety of ingredients designed to improve their performance capabilities. SURFACE PROTECTION ADDITIVES PERFORMANCE ADDITIVES PROTECTIVE ADDITIVES Anti-wear agents reduce friction and Pour point depressants enable lubricants Antifoamants reduce surface tension wear, help prevent scoring or seizure to flow at lower temperatures by modify- and speed the collapse of foam. and help prevent metal-to-metal contact. ing wax crystal formation, thereby reduc- ing interlocking. Antioxidants slow the rate of oxidation by Corrosion and rust inhibitors are used to decomposing peroxides and terminating prevent corrosion and rust on the inter- Seal swell agents help to swell elasto- free-radical reactions. nal metal parts of the engine. meric seals by causing a chemical reac- tion in the elastomer. Metal deactivators are used to reduce Detergents keep surfaces free of deposits. catalytic effect of metals on the Viscosity modifiers help reduce the rate oxidation rate. Dispersants keep insoluble contami- of viscosity change when temperatures nants dispersed in the lubricant. rise or drop. The more you understand the technology behind motor oil, the more satisfied you will be with AMSOIL. Superior Protection and Performance for Summer Equipment Boats AMSOIL Formula 4-Stroke® 10W-30 (WCT) and 10W-40 (WCF) Marine Synthetic Motor Oils provide superior wear protection, viscosity stability, low volatility and excellent low- temperature fluidity in four-stroke gasoline- fueled marine engines. AMSOIL hp Injector Synthetic 2-Cycle Oil (HPI) provides maximum protection and performance in direct fuel injected (DFI), electronic fuel injected (EFI) and carbureted two-cycle outboard motors. AMSOIL INTERCEPTOR Synthetic 2-Cycle Oil (AIT) provides maximum protection and performance in two-cycle personal watercraft and jet boats. AMSOIL DOMINATOR Synthetic 2-Cycle Oil (TDR) provides maximum protection and performance in high-performance and racing two-cycle boat motors. AMSOIL Saber Outboard Synthetic 100:1 Pre-Mix 2-Cycle Oil (ATO) provides maximum protection and performance at lean mix ratios in pre-mix boating applications. Motorcycles AMSOIL Synthetic Motorcycle Oil provides superior multi-functional benefits for the special requirements of motorcycle applications. These exclusive AMSOIL formulations provide outstanding protection for hot-running American and foreign motorcycle engines, transmissions and primary chaincases. AMSOIL 20W-50 Synthetic Motorcycle Oil (MCV) is recommended for liquid- or air-cooled four-stroke motorcycle engines calling for a 15W-50 or 20W-50 oil, while also providing superior protection for transmissions and primary chaincases. | 6 APRIL 2012 M AGAZINE AMSOIL 10W-40 Synthetic Motorcycle synthetic base oils and premium Scooters Oil (MCF) is recommended for liquid- or additives, providing outstanding AMSOIL 10W-40 Formula 4-Stroke® air-cooled four-stroke motorcycle engines protection for two-cycle lawn care Synthetic Scooter Oil (ASO) is formulated calling for a 10W-40 or 20W-40 oil, while equipment. Designed for lean mix ratios, specifically to meet the special needs also providing superior protection for Saber Professional offers excellent of today’s high-tech air- and water- transmissions. lubricity and cleanliness properties, cooled four-stroke motorized scooters, controlling friction and protecting against AMSOIL 10W-30 Synthetic Motorcycle offering superior wear protection and wear, plug fouling, ring sticking and Oil (MCT) is recommended for liquid- friction reduction for longer equipment exhaust port blocking. or air-cooled four-stroke life and cooler operating motorcycle, scooter, ATV temperatures.