Preferred customer edition July 2012 chad Hord 2011 AMSOIL Cup Champion many of the world’s top racers depend on AmsoiL products to protect their vehicles – the same products you can use to protect yours. Online Store: ™ www.amsoil.com Racing is Research Telephone: 1-800-777-7094 t A b L e of contents

Preferred customer edition July 2012 m AGAZine

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Editor Kevin McBride Vice President, Marketing & Communications Associate Editor Joel Youngman Publication Manager Terry Johnsen Staff Writers Kathy Anderson John Baker Terry Johnsen Joel Youngman Graphic Design Manager Jeff Spry Senior Graphic Designer Luke Boynton Content Contribution Len Groom racing is research™ | PAge 6 Jeremy Meyer Patricia Stoll Editorial Contribution feAtures dePArtments Dan Peterson Advertising 6 Racing is Research™ 4 From the President’s Desk Ed Newman Back Issues 8 AMSOIL Generates Significant 9 Tech Talk Back issues of AMSOIL Magazine are available for $1 each. Order G17PC and Presence at Laconia 12 Racing & Promotional News specify the month and year. Motorcycle Week On the Web 14 Centerlines and Updates www.amsoil.com 10 AMSOIL Drivetrain Fluids President and CEO Provide Maximum Protection in A.J. Amatuzio Extreme Operating Conditions AdVertisements Executive Vice President and COO Alan Amatuzio 11 AMSOIL ATF Saves Cost of Executive Vice President and CFO New Tranny 2 Look For Us in the Winner’s Circle Dean Alexander © 2012, AMSOIL INC. 5 Specially Engineered for All rights reserved. Flat-Tappet Cams Printed by Service Printers Duluth, MN USA. 15 Tested and Proven Testimonials AMSOIL INC. 16 Got a Problem with Ethanol- Communications Department The AMSOIL Building Blended Fuels? Deal with it. 925 Tower Ave. Superior, WI 54880 [email protected]

tHe coVer Racing provides a valuable venue for AMSOIL to test and validate lubricant performance.

JULY 2012 | 3 m AGAZine One year from now, this month, we will 10W-40 was ahead of its time in conceivable application. That, coupled be celebrating our fortieth anniversary. 1972, it does not compare to the with our continuously increasing To be clear, that’s forty years from the oils we formulate today. Increasingly advertising effort and the massive adoption of our multi-level-marketing advancing engine and component impact our Dealers have had in the program in 1973. It was a year earlier, designs are demanding much more field, has penetrated customer groups in 1972, that our original 10W-40 from lubrication. Higher temperatures, that were left untapped forty years passed American Petroleum Institute tighter tolerances, increased ago. testing at Southwest Research in San horsepower, and emissions and fuel Antonio, Texas and gave us claim to economy requirements present a Despite the considerable changes, “The First in Synthetics.” much greater challenge today for however, much remains the same. The lubricant formulators. And many of AMSOIL Dealer business opportunity For those who don’t know, when I the industry-imposed obstacles we remains more viable than ever. I first brought my synthetic motor oil battled in the beginning are rapidly can only imagine the extraordinary to market I attempted to sell it by disappearing as the push for synthetic success that lays waiting for our traditional methods. But my success oil and extended drain intervals Dealers. And, to be sure, AMSOIL was limited. Synthetic motor oil was continues to gain momentum. will continue its unwavering drive to unlike anything motorists had seen deliver the absolute best lubricants in before. Although it was superior to The look of the company, of course, the world. conventional petroleum motor oil by has changed too. Where once a all measures, it cost considerably single viscosity of motor oil was more to formulate and, therefore, was manufactured in one tiny brick considerably more expensive as it building, we now see hundreds of sat on the store shelves. Consumers viscosities of virtually every type of would see the price compared to lubricant manufactured in one of the A.J. “Al” Amatuzio the inexpensive conventional oils most advanced blending facilities and, not understanding the benefits, in the world. We have continued President and CEO, AMSOIL INC. would not purchase my oil. It was to reinvest in the expansion of the frustrating. If only, I thought, I could company as our sales have grown have ten minutes of a consumer’s time though the years, and we now occupy I could convey the many benefits and a staggering 400,000 square feet of undoubtedly secure a sale. research, production and warehouse space. Dean Alexander This led me to the concept of direct Executive V.P. / sales. A sales force of distributors We have seen changes in our Chief Financial Officer would bring the product to the people. markets also. In 1973 AMSOIL Face to face, they could explain the synthetic motor oil was purchased value the oil provided. I then took primarily by savvy auto owners who Alan Amatuzio it a step further and, with the help appreciated the superior protection Executive V.P. / Chief Operating Officer of Direct Jobber Shirley Green and the oil provided or those who others, developed the multi-level- valued the convenience marketing sales plan we employ today. and cost savings of This form of direct sales provided extended oil drain AMSOIL Dealers the opportunity intervals. While those to register other Dealers, and all types of customers could then build their businesses as remain at the core of aggressively as their determination our sales, our appeal allowed. It is this milestone that we has broadened celebrate in July 2013. significantly. The extensive AMSOIL We have come a long way. The product line now industry itself has changed reaches all markets. dramatically. Lubricants are now much We offer lubricants more sophisticated than they were for virtually every A.J. “Al” Amatuzio forty years ago. While our original President & Chief Executive Officer

4 | JULY 2012 m AGAZine Z-ROD ®’s high-zinc formula provides protection that oils formulated for today’s vehicles don’t deliver.

enGineered for exceLLence

Online Store: www.amsoil.com Telephone: 1-800-777-7094 For AMSOIL, a day at the track isn’t just entertainment. Research through racing provides the opportunity to develop and validate AMSOIL lubricants in some of the toughest applications around. The effect doesn’t apply only to products for racing applications; it resonates throughout the entire AMSOIL product line. It’s an underlying philosophy captured in the phrase “Racing is Research,” and it has helped guide product development since the company’s early days.

Seeking ways to validate his revolutionary synthetic lubricants in offer convincing proof that the lubricant meets the most demand- the early 1970s, AMSOIL President and CEO Al Amatuzio instinc- ing conditions encountered by owners of SUVs and trucks. tively knew America’s race tracks and courses held an answer. For many, nothing proves a lubricant’s effectiveness like its perfor- “Racing allows us to identify the most extreme operating condi- mance in high-powered racing applications, which require a level tions and develop lubricants that meet or exceed those standards,” of performance beyond the average car or truck. said Len Groom, Technical Product Manager, Powersports. “The information we gather has direct bearing on the passenger car/ Such was the case with legendary racer Bobby Unser. He needed light truck market as well, with vehicles becoming more sophisti- a gear lube capable of withstanding the punishment doled out cated and generating increased power and heat.” by Colorado’s famous Pike’s Peak Hill Climb, an event Unser won a record 13 times. His rear differential was failing prior to reach- Prior to Severe Gear, off-road racers, rockcrawling competitors ing the summit. Amatuzio supplied Unser’s team with AMSOIL and others were using a popular gear lube with less-than-ideal Synthetic Gear Lube, and the differential performed flawlessly performance. The predominant product was capable of clinging throughout several practice sessions, qualifying and race day. The to gears despite intense centrifugal forces, shock-loading condi- partnership was a win-win, providing AMSOIL valuable data and tions and the steep angles from driving over massive boulders and a convincing demonstration of the lubricant’s performance. It also obstacles; however, its ability to stay in place came at a price. “The placed Unser in the best position for victory. The deep-seated gear lube was the consistency of molasses,” said AMSOIL Race connection between AMSOIL and racing was born. Program Manager Jeremy Meyer. “Extensive manipulation was required to increase its temperature into an operable range. Before Seeking Out the Most Extreme Situations a race, some teams actually raised their vehicles and ran them in The cumulative information AMSOIL has gathered through rac- place to warm the gear lube.” ing has been instrumental in the development and validation of The synthetic chemistry of Severe Gear eliminates the need for numerous products, including Severe Gear® Synthetic Gear Lube. pre-race warm-up by providing excellent fluidity. SAE 250 and A rapid increase in engine power and towing capacities offered by SAE 190 Severe Gear, used in rockcrawlers like the AMSOIL- modern SUVs and trucks highlighted the need for a gear lube that sponsored machine driven by Brad Lovell, incorporate a unique raised the bar for performance. AMSOIL responded with Severe tackifier that clings tenaciously to gears and bearings in severe- Gear, a product that has been extensively validated in the severe service vehicles. “Competitors are always amazed how even the conditions of off-road racing. Its excellent performance in the 900- heavy viscosities of Severe Gear provide excellent protection while hp trucks driven by Scott Douglas and his AMSOIL Super Team remaining fluid,” said Meyer. The other viscosities also provide ex- counterparts in the Traxxas TORC Series presented by AMSOIL

6 | JULY 2012 m AGAZine ceptional protection, but are optimized for fuel efficiency. “Unless down and continue providing maximum wear protection is proven you’re taking corners at 100 mph or landing massive jumps, you during every TORC race. don’t need the high viscosity or Dispelling the Wet-Clutch Myth tackifier,” said Meyer. AMSOIL Synthetic Motorcycle Oil is also thoroughly tested on the Every Racer has a Need track, providing the opportunity to dispel the myth that synthetics The extreme shearing forces are “too slippery” for use in wet clutches. “The AMSOIL/Factory inside Bob Teague’s Mercury® Connection/Honda team approached us with a need: they wanted 525 EFI V-8 racing engines faster starts out of the gates,” said Meyer. One way to achieve that helped provide the demanding goal is through improved clutch performance. AMSOIL 10W-40 conditions required to develop Synthetic Motorcycle Oil (MCF) has proven extremely effective in Dominator® Synthetic Racing Factory Connection’s Honda CRF 250 and 450 dirt bikes; the team Oil. “Bob Teague’s marine The severe shearing forces inside sees less clutch wear and enjoys more positive shift feel. The re- engines operate at one speed: Bob Teague’s racing engines pro- sults have been nothing short of impressive. Justin Barcia won the wide-open throttle,” said vide the perfect proving grounds Monster Energy Supercross East Coast Lites championship this for Dominator Synthetic Racing Meyer. “If an oil maintains its Oil. An entire teardown revealed year, while teammate Eli Tomac took the West Coast Lites title. viscosity in that environment, virtually no bluing on the wrist Other AMSOIL synthetic lubricants are also heavily researched we know it will perform equally pins and no piston skirt scuffing. ® as well in other applications.” and validated in professional racing applications. INTERCEPTOR and DOMINATOR Synthetic 2-Stroke Oils, for example, lubricate The previous oil used by Teague was shearing out of its viscosity and protect Arctic Cat®, Polaris® and Ski-Doo® snowmobiles driven range after only one race, compromising wear protection. by champion racers P.J. Wanderscheid, Ross Martin and Robbie AMSOIL redeveloped its 20W-50 racing oil into Dominator 15W- Malinoski. Their flawless performance in the toughest engines, 50 Synthetic Racing Oil (RD50). Dominator 10W-30 (RD30) and including Ski-Doo’s Rotax® engines, validates the performance 5W-20 (RD20) Synthetic Racing Oils were also added. Dominator claims AMSOIL makes about each oil. incorporates durable, shear-stable base oils that maintain viscosity The Same lubricants Available to Everyone despite rigorous mechanical action. The oil has allowed Teague to extend oil-change intervals to every three races while providing Laboratory research, field validation and racing are the backbone excellent protection. “The engines are sent to Mercury following of AMSOIL product development, and it’s been that way since each season to be refreshed, and the Mercury technicians couldn’t day one. ‘“Racing is Research’ isn’t just a slogan; it embodies the believe how good they looked inside,” said Groom. “There was extensive research AMSOIL performs on race tracks throughout virtually no wear to speak of.” North America — research that directly benefits everyone. The exact same lubricants used in professional racing vehicles are the Equally as impressive is the performance of Dominator on the same lubricants available to all AMSOIL users,” said Meyer. track. The oil coolers on the off-road trucks driven by Scott Doug- las, Chad Hord and other TORC off-road racers quickly become The results gathered from on-track research are not limited to caked with mud during a race. Oil temperatures often skyrocket to racing products. The knowledge is applied to the entire AMSOIL 300ºF and beyond, which can reduce oil pressure and compro- product line to ensure AMSOIL products provide the best-possible mise wear protection. Dominator’s ability to resist thermal break- protection and performance.

JULY 2012 | 7 m AGAZine AMSOIL Generates Significant Presence at Laconia Motorcycle Week 9 17 Laconia Motorcycle Week celebrated its had AMSOIL products installed in their 89th anniversary June 9-17 in Laconia, motorcycles. N.H., providing an outstanding venue to promote AMSOIL products. With mostly Now in its third year as the Official Oil great care and providing an uber-scenic excellent weather conditions throughout of Laconia Motorcycle Week, AMSOIL and versatile showcase for every style the week, bikers poured through the boasted a significant presence at the of bike from the old to the new,” said AMSOIL booth to learn more about the event, including banners throughout town AMSOIL Trade Show Manager Patricia benefits of AMSOIL Synthetic Motorcycle and at the popular hill climb event, a large Stoll. “The AMSOIL booth was located Oil and the AMSOIL business opportunity, Official Oil banner across Weirs Beach across from Rally Headquarters just while also taking time to check out Hayes and new permanent metal street signs that above Weirs Beach and was completely Diesel Technologies’ AMSOIL-sponsored provide valuable promotion year-round. full of motorcycles. AMSOIL banners and HDT USA diesel motorcycle. The AMSOIL “As the oldest bike rally in the country, signs were everywhere; you would have a oil change location, located at the Fun Laconia Motorcycle Week is extremely hard time not seeing the AMSOIL logo if Spot, was also a hub of activity as bikers well-organized, treating its sponsors with you were in Laconia.”

Bikers gather outside the AMSOIl booth, located directly across from Rally Headquarters.

A large AMSOIl banner greets bikers across Weirs Beach.

AMSOIl Trade Show Coordinator Jim Swanson shows off the HDT uSA diesel motorcycle.

New permanent metal signs showcase AMSOIL as the Official Oil of Laconia All styles of bikes from scooters to custom Harleys were on display in laconia. Motorcycle Week.

8 | JULY 2012 ine tecH t ALk

Automotive oil and motorcycle oil are not the same. Motorcycles have specific requirements that automotive oils may not address.

Dan Peterson | VICe PreSIdent, teChnICAL deVeLOPMent

One of the sure signs of summer is the automobiles. This is due primarily to sets are the leading cause of shear- abundance of motorcycles operating differences in both engine design and induced viscosity loss in motorcycle on the roads across North America. vehicle applications. Motorcycles often applications. The oil’s shear-stability And if it seems like there are more operate under more severe conditions and viscosity retention are vital for motorcycles than ever on the highways than passenger cars. They usually run protecting motorcycles. and byways, that’s because there are. faster, are air-cooled and share an oil In 2012, nearly 9.5 million motorcycles sump between the engine, clutches Additionally, motorcycles are often were registered in the U.S. alone. and gears. The oil, therefore, must stored for several months during winter That figure has grown by more than lubricate not only the engine, but – a time when condensation can 47% since 2002, when the total was the transmission and, in the case of cause rust, which accelerates wear slightly more than 5 million. Motorcycle wet-clutch motorcycles, the clutches, and can damage engine components. culture and the thrill of the open road too. Many automotive oils, because of Rust is also a problem inherent to bring thousands of new riders and fuel economy requirements, are now the shorter drive times motorcycles enthusiasts into the hobby every formulated with friction modifiers. In often endure. If not combated, rust year. Although many “gear heads” a motorcycle with a wet clutch, these can cause bearing corrosion which love working on their bikes, few want additives cause clutch slip and power results in vibration, noise, increased to be doing repairs or experiencing loss. temperatures and catastrophic failure. downtime from riding that could be Effective motorcycle oils must include prevented by basic maintenance. Operating habits are different, too. rust inhibitors to keep engines and As with any vehicle powered by an While many of us rely on a car or components free from corrosion. internal combustion engine, proper truck for year-round day-to-day transportation and for longer road Motorcycle oils must also prevent foam lubrication is essential to ensure from forming, which happens when air performance and longevity. trips, motorcycles are often ridden seasonally, on weekends or on enters the lubricating oil during normal In the past, it was common for shorter trips. These trips often occur engine and transmission operation. motorcycles to run on engine oils during warm summer weather, when Foam bubbles entering a lubricated designed for four-stroke automobile the cooling system has to work area take the place of the lubricant film engines. And if you spend any time even harder. Thus, a motorcycle and compress easily, leading to metal- on online motorcycle forums, you’ll lubricant must protect against high to-metal contact. Foam also promotes see plenty of folks still advocating the temperatures and high engine rpm increased oxidation because more use of automotive oil for motorcycles. while providing smooth wet-clutch of the oil’s surface area is exposed What is their rationale? They’re looking operation and protecting gears and to oxygen. An oil’s tendency to foam to save a couple bucks on a quart chains from operational pressure should be considered when selecting of oil, as the majority of oils blended extremes. Because of these factors, an oil for your motorcycle. specifically for motorcycle applications many motorcycle oils are engineered For many riders, motorcycles are more expensive per quart than with high viscosity to help prevent represent significant investments of their automotive counterparts. But is gear pitting, oil burn-off and oil thousands of dollars. It only makes using auto oil in your motorcycle a consumption. sense to protect those investments good practice? Retaining that viscosity is critical with products tailored to address their There are several reasons why to ensure components remain specific lubrication requirements. motorcycle oils are better for your bike protected. The high rpm and shared than automotive oils. oil sumps common to motorcycles create an environment that promotes Motorcycles have fundamentally shearing. In fact, transmission gear different lubrication requirements than

JULY 2012 | 9 m AGAZine AmsoiL drivetrain fluids Provide maximum Protection in extreme operating conditions

Whether hauling heavy tools and equipment to a job site or towing Many people overstress their vehicles in the summer, piling heavy a boat for a relaxing weekend on the lake, many vehicles are sub- equipment and luggage into trunks, back seats and roof racks. jected to extreme operating conditions and hot temperatures in the Some vehicles also pull trailers, campers or fifth-wheels with boats, summer months, placing an increased level of stress on drivetrain sometimes exceeding their rated towing limits. As vehicle stress in- components. creases, transmission and differential temperatures rise and cause many conventional lubricants to thin, resulting in inadequate Modern turbo-diesel trucks and vehicles with V-10 lubrication that can lead to component failure. engines boast more horsepower and torque than their predecessors, subjecting their dif- In addition, some vehicle manufacturers require the ferentials to increased levels of stress and factory-fill differential gear lube to be changed heat. Modern gear oils are faced with the within the first 3,000 miles, or the first 500 miles challenge of providing adequate wear if towing. Because differentials go through a protection during these severe-service break-in period and are not equipped with operating conditions, while also pro- filters like transmissions and engines, the viding maximum fuel efficiency. gear lube must be changed in order to drain the break-in wear particles. These The extreme pressures and tem- particles, if left in the differential, mesh peratures generated by modern between the gears and cause gear or vehicles increase stress on gear bearing wear. Studies show most differen- lubricants and can lead to a serious tial wear occurs in the first 5,000 miles. condition known as thermal runaway. As temperatures in the differential The AMSOIl “Tow Package” climb upward, gear lubricants lose AMSOIL Severe Gear® Synthetic Gear viscosity and load-carrying capacity. Lube (SVG, SVT, SVO) and Synthetic When extreme loads break the lubricant Automatic Transmission Fluids (ATF, ATL) film, metal-to-metal contact occurs, increas- provide maximum protection in demand- ing friction and heat. This increased friction ing environments such as towing, hauling and and heat, in turn, results in further viscosity loss, commercial use, providing increased lubricant film which further increases friction and heat. As heat protection and reduced wear at elevated temperatures. They continues to spiral upward, viscosity continues to spiral downward. are formulated for extended drain intervals of up to 50,000 miles Thermal runaway is a vicious cycle that leads to irreparable equip- in severe service and 100,000 miles in normal service, or longer ment damage from extreme wear, and ultimately catastrophic gear where specified by the vehicle manufacturer. and bearing failure.

10 | JULY 2012 m AGAZine AMSOIL ATF SAveS COST OF New TrANNy Preferred Customer Baxter (Dale) Rogers money using AMSOIL products, I am of Heyworth, Ill. saved himself the cost overwhelmed.” of a new transmission by using AMSOIL Trouble-Free Performance Automatic Transmission Fluid. “The Vue now has more than 124,000 Rogers owns a 2004 Saturn Vue that sat miles and is running fine,” Rogers said. idle for several months last year. When “AMSOIL ATF saved the day and saved he began driving it again, he noticed a me more than $2,700. AMSOIL products fluctuation in the rpm at lower speeds. are great. I’m a happy customer and He took the vehicle to a Chevy dealer- enjoy reading the Magazine to keep ship, where he was told he needed a new up-to-date on AMSOIL products and the AMSOIl Synthetic transmission. “The cost would have been company.” around $2,800,” Rogers said. “I went for Rogers installed AMSOIL lubricants in his Multi-Vehicle Automatic a second opinion at a transmission shop, other vehicles, as well. Transmission Fluid (ATF) and they told me the same thing except I also needed a torque converter, which “I’ve been a Preferred Customer for about would be an additional $500 to $800.” two years now, and I have three of my ve- • outperforms conventional hicles using AMSOIL products,” he said. automatic transmission fluids A third opinion, from a friend who does ”They run so much better and cooler than Rogers’ automotive work, was that the I could have believed.” • exceeds performance fluid needed changing. The Vue has a Honda transmission. The mechanic In addition to the Saturn Vue, Rogers requirements of most North checked with a Honda representative, owns a 2010 Dodge Caravan and a American, European and motorhome. He uses AMSOIL synthetic who recommended Honda transmission Asian vehicles fluid or AMSOIL Automatic Transmission motor oil along with AMSOIL ATF in those vehicles. Fluid, Rogers said. • Provides outstanding wear “I told my friend I would get the fluid “When I go to Texas for the winter in my protection in temperature because I am an AMSOIL Preferred Cus- motorhome, and flat tow my Vue, I have tomer. I bought the AMSOIL Multi-Vehicle no worry about the proper lubrication of extremes Transmission Fluid and he installed it,” my engines.” Rogers said. “I have saved so much

JULY 2012 | 11 m AGAZine r A cinG A nd P romotionAL neW s

Photos courtesy of Jason Zindroski n t H o e Back-to-Back in Baja Bryce Menzies wins second straight Baja 500 b x AMSOIL-sponsored off-road truck racer Bryce Menzies completed a very successful season wIth JEREMy MEyER in 2011. Not only did he win the Traxxas TORC Series presented by AMSOIL Pro 2wd class championship, he also won the SCORE International Trophy Truck title, due in large part to his Many of us celebrated Fathers first win at the Baja 500. In June, the reigning Dirt Sports “Driver of the Year” turned in a repeat day last month. For AMSOIL performance at the infamous race. racing, the father-child relationship is a can’t-miss Along with co-driver Pete Mortensen, Menzies pushed his Red Bull/AMSOIL/KMC Wheels Trophy proposition. From the dirt to Truck through 450 miles of rough Baja desert. The defending champions started 18th overall, but the water, countless family made up just enough time to win by a mere 11 seconds. The win automatically places Menzies connections are flying under the into the draw for the top 12 starting positions at the 2012 Baja 1000 on November 16. AMSOIL banner. Menzies also won three of the first four TORC races in 2012, and sat just one point behind gary Parsons and his son, AMSOIL Super Team driver Chad Hord heading into rounds five and six at Crandon Chase, are two of the top walleye International Raceway. For up-to-date results, visit www.amsoilracing.com. anglers in the world, and both are accomplished hosts of “the next Bite” tV show on nBC Lovell Breaks Through Sports. terry rinker was joined at AMSOIL Pro Light driver records first career TORC win powerboat races last summer by his son, rob, who quickly became Success has been a combination of hard work and dedication for a championship driver in the AMSOIL Super Team driver Brad Lovell. The Colorado native is one Formula-3 class. of the most decorated off-road truck drivers in the sport’s history, Bob teague has piloted an off- claiming championships in both rock crawling and rock racing. In shore boat with son, John. Johnny short-course TORC Series racing, however, it took a few trips to the greaves is the winningest driver podium before he was able to call himself a winning driver. in short-course off-road racing, while his son, CJ, is also finding After finishing fourth at Red Bud MX Park in Buchanan, Mich. on podium success in the tOrC Saturday, Lovell used a second-row starting spot to his advantage Series, alongside the father-son on Sunday, pushing his AMSOIL Nissan to the front of the pack before duo of ricky and Luke Johnson. grabbing a lead he wouldn’t relinquish on his way to his first career win. Plenty of racers got their starts “The track had huge holes, deep sand and brutal whoops,” said Lovell. by watching dad turn laps each “At the caution, I mentioned to my spotter that the transmission was acting weekend. It’s good to see the up, but just as quickly I realized I didn’t care. The guys at AMSOIL have success of team AMSOIL doesn’t said 300° is fine and I was prepared to win or go down in flames. I wasn’t fall far from the family tree. about to lift, and I had confidence that I could carry it to the finish.” Next Race: Chicagoland Speedway; Joliet, Ill.; July 19-20. Watch live on the SPEED Channel Friday, July 20.

12 | JULY 2012 m AGAZine Pro Profile: Erik Buell Erik Buell, the father of the American wanted very much to have a second rider ing global government requirements and superbike, isn’t just building high-perfor- on the team, particularly one with a dif- acres of legal documentation. When we mance motorcycles in his East Troy, Wis. ferent riding style. Along with their crews, won the “Superbike of the Year” award for facility; he’s building a dominant racing Danny and Geoff constantly compare the 1190RS last fall, I think it was the first team. Last year at this time, the freshly notes and help each other. The support moment that we actually looked at each minted AMSOIL/EBR team was thrown from AMSOIL and Hero MotoCorp gave other and said, “I think we’re done with into the fire competing in the ultra-com- us the ability to not only add Danny, but that bike.” Of course, then we dug in and petitive AMA Pro SuperBike class. Admit- add Danny’s crew and enhance Geoff’s started on the next. tedly, the team’s inaugural season was crew with some additional talent that our devoted as much to fine-tuning its bikes, team manager wanted. AmsoiL racing: How has the partner- including the new EBR 1190RS unveiled ship with AMSOIL helped EBR? AmsoiL racing: What does success later in the season, as it was to winning. on the track mean for the company overall? buell: AMSOIL has been a fantastic The 1190RS represents Buell’s entire en- partner, providing us with real technical gineering career: a blend of high-perfor- buell: EBR’s goals are to build world- expertise on our powertrain lubricants, mance technology and stunning design. class premium sport motorcycles from cooling and brake fluids. Although the A bike as sophisticated as the 1190RS America and provide engineering products AMSOIL makes are already requires lubricants equally as advanced. consulting services in the vehicle world. world-leading, AMSOIL is also an organi- That’s why it arrives from the factory with Success on the track proves our capabili- zation that wants to improve its products AMSOIL synthetic lubricants installed ties in these areas. Sportbike customers constantly, and that works perfectly for and recommended as the service fill. Erik and companies looking for engineering us. American ingenuity and curiosity at Buell recently talked with AMSOIL Racing help are knowledgeable about technol- its best. about his team and company. ogy, and can’t be convinced by advertis- ing. They want to see factual proof, and AmsoiL racing: What motivates you AmsoiL racing: What did you learn to continue building superbikes? last season that has led to the success racing success delivers that. you’ve had this year? AmsoiL racing: How does your ex- buell: Well, of course I absolutely love sportbikes, so I am personally a cus- erik buell: We only ran the new EBR perience running EBR rank among your career achievements? tomer. But essentially at EBR we want 1190RS for the last three races of the to push the envelope on what makes a 2011 season, so we laid the foundation buell: EBR is by far the most difficult great sportbike, and superbikes like the for this year by simply experimenting with and most rewarding experience of my 1190RS are on the cutting edge of that settings to suit the rider at each event. We career. Incredibly intense. I call it a two- search. I believe in the team at EBR and were unable to test outside of the actual year qualifying lap – on the edge of our in the suppliers and partners we have. My race weekends. Over the winter, however, capabilities in every corner. We needed job is to try to give them what they need we ran several test sessions that helped to build a world-class superbike in a so we can make sportbikes that simply us for this year. very short period of time with a minimal delight their riders. There are a number AmsoiL racing: New driver Danny budget. Not only did this require a crazy of great motorcycle manufacturers out Eslick has proven an excellent comple- amount of deep and thorough engi- there, but I am absolutely convinced that ment to Geoff May. Why did you decide neering of every component, but it also the pioneering nature of America, that is to add another driver this year? required managing the business to an ex- so strong in EBR, can bring some unique acting edge of efficiency. Stacked on top thinking to the sport motorcycle world that buell: Danny is a great rider, and he’s of that has been searching for investors, will deliver wonderful motorcycles and a perfect complement to Geoff. Geoff partners and suppliers, as well as meet- also move the whole industry ahead.

JULY 2012 | 13 m AGAZine centerL ines A nd uP d A tes

Motorcycle Octane Holiday Closings AMSOIl Implements Call-Recording Software Boost Now Available The Toronto Distribution In an effort to enhance customer service, AMSOIL has in Canada Center will be closed implemented call-recording software for the AMSOIL Telephone AMSOIL Motorcycle Monday, August 6 for Ordering and Technical Services Departments. The new system Octane Boost is now Simcoe Day. went live the first week of July, and will allow AMSOIL to improve available in Canada. The training for corporate personnel who interact with customers. Canadian product code is MOBCNC.

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right sleeve

deALersHiP oPPortunities AVAiLAbLe Be your own boss. Full-time or part-time, an AMSOIL Dealership is the ideal business opportunity. No quotas to fill. No inventory requirements. Contact your sponsoring Dealer or see the Preferred Customer Zone for more information. OGIO Polo Shirt To upgrade to Dealer, click High-performance, upscale OGIO polo shirt looks great with either jeans or dress slacks. the “Opportunities” link at Constructed of 100 percent moisture-wicking polyester. Embroidered logo. Sizes S-3X. the top of www.amsoil.com (while logged into the Red OGIO Polo Shirt White OGIO Polo Shirt Black OGIO Polo Shirt Preferred Customer Zone) stock # size u.s. can. stock # size u.s. can. stock # size u.s. can. or order or download a G3020 S 39.95 42.75 G3026 S 39.95 42.75 G3032 S 39.95 42.75 G3021 M 39.95 42.75 G3027 M 39.95 42.75 G3033 M 39.95 42.75 Change of Status Form G3022 L 39.95 42.75 G3028 L 39.95 42.75 G3034 L 39.95 42.75 (G18US in the U.S., G18UC G3023 XL 39.95 42.75 G3029 XL 39.95 42.75 G3035 XL 39.95 42.75 in Canada) from the G3024 2X 41.95 44.85 G3030 2X 41.95 44.85 G3036 2X 41.95 44.85 Preferred Customer Zone. G3025 3X 43.95 47.0 5 G3031 3X 43.95 47.0 5 G3037 3X 43.95 47.0 5

14 | JULY 2012 m AGAZine TESTED AND ProVen

• Low Aquatic Toxicity • Low Smoke • No Ring Sticking or Piston Scuffing

AmsoiL HP mArine syntHetic 2-stroke oiL offers tHese benefits: • Outstanding lubricity helps prevent cylinder bore scuffing

• Burns clean and minimizes deposit build- up on pistons, rings, spark plugs and combustion chambers

• 534-hour field trial demonstrated

• Compatible with other TC-W3 two-cycle oils (no worries about mixing or fallout)

• Multifuctional service for both oil injection and 50:1 premix

• Formulated to prevent rust

Marine E-TEC™ Field Study. 534-hour field trial demonstrates no ring sticking, piston scuffing or cylinder wear.

Marine E-TEC™ Field Study (G2968) Complete Results www.amsoil.com/proof

RECOMMENDED FOR ALL TC-W3 APPLICATIONS Johnson® and Evinrude® FICHT® & E-TEC™ (replaces XD100™ 2-Cycle Oil) • Mercury® EFI & Optimax® • Yamaha® • Nissan® • Tohatsu® TLDI® • Suzuki® • Mariner® • Force® Online Store: www.amsoil.com All other two-cycle outboards, personal watercraft (PWC) and API-TC applications Telephone: 1-800-777-7094 Use as injection oil or 50:1 premix (2.6 oz. per U.S. gallon of gas). PrSrt Std CHANGE SERVICE REQuESTED US POStAge Published 12 times annually PAId AMSOIL

ISO 9001 CERTIFIED

Filtration Solutions

we hOnOr

Minimum 10% (discover in U.S. only) Post-Consumer Fiber

AMSOIL INC., 925 Tower Ave., Superior, WI 54880 • 715-392-7101 • Printed in U.S.A. © 2012, AMSOIL INC. All rights reserved. The AMSOIL logo is a registered trademark of AMSOIL INC. www.amsoil.com July 2012

Got a Problem with Ethanol-Blended Fuels? deAL WitH it. Ethanol-blended fuels have a tendency to absorb moisture and separate, presenting dire consequences for small engines and powersports equipment. AMSOIL Quickshot® is a premium gasoline additive that helps prevent phase separation and other fuel-related problems. It also stabilizes fuel between uses and during short-term storage. Formulated for both two- and four-stroke gasoline-powered small engines and powersports equipment applications.

Online Store: www.amsoil.com Telephone: 1-800-777-7094