Sponsorship Packet

sponsorship packet ABOUT VAALA Founded in 1991 by a group of Vietnamese American journalists, artists and friends, the Vietnamese American Arts & Letters Association (VAALA) is a community-based, 501(c)(3) non-profit organization whose mission is to connect and enrich communities through Vietnamese art and culture. Current programming includes “Illuminated Recipes: Cravings, Comfort, and Customs,” a 10-week free youth workshop. Participants will be mentored and trained by instructors on how to collect recipes, record oral histories, and produce photo/video documentation. Through food recipes, students will learn more about, and record for posterity, their family and community history. We are best known for our annual Viet Film Fest, the largest and only film festival in the world that celebrates Vietnamese stories and voices in cinema. The three-day, international film festival will take place thisOctober 11-13, 2019 at AMC Orange 30, in the city of Orange, California.

VIET FILM FEST HISTORY Starting in 2003 with an audience of several hundred in auditoriums at the University of California, Irvine and UCLA, Viet Film Fest (VFF) now draws an annual onsite audience of over 5,000 people. It is the only international film festival with the mission of celebrating Vietnamese voices in cinema. Situated in the largest Vietnamese community outside of Vietnam, the festival features films by persons of Vietnamese descent or productions that focus on the Vietnamese experience. Viet Film Fest has drawn Academy Award nominated directors from France and Canada, as well as films from Israel, South Korea, Japan, Brazil, and Germany. Through the universal language of cinema, Viet Film Fest celebrates our communities by bringing together a multiplicity of perspectives and voices.

VIET FILM FEST BRINGS The Best of Vietnamese Film — We collect and curate the most innovative and diverse lineup of Vietnamese films and filmmakers from all around the world. Youth in Motion — A Workshop for Emerging Filmmakers: We cultivate the next generation of storytellers through a free, youth film-making program. We also provide job and mentoring opportunities for artists. Networking Opportunities — We organize Opening & Closing receptions, MAKE ART. special guest speakers, panels, and tours to connect industry, artists, and the public. CREATE Community Day — We provide access to quality films and programs through COMMUNITY. free community screenings for students and senior citizens. THE VIETNAMESE AMERICAN IMPACT VAALA’S REACH

> Orange County is home to approximately 200,000 Vietnamese Americans, the largest in the United States. They are the county’s largest ethnic group and among the fastest growing population.

> Vietnamese Americans own approximately 15,000 businesses in Orange County. Asian American-owned businesses generate over $20 billion in revenue annually.

> Over a dozen appointed or elected government officials in Orange County are Vietnamese American, providing a strong political base for the community.

> The buying power of Asian American consumers has grown the fastes compared to other ethnic groups, reaching $986 billion in 2017 (Projected to be $1.3 trillion by 2022). CONNECT > Asian Americans over-index by 23% for attending a movie at YOUR BRAND theater in the last 30 days compared to Non-Hispanic Whites. They TO A YOUNG, also over index at higher rates for having seen movies in theater more often. ENGAGED,

**Sources: OCAPICA & AAAJ. (2014). “A Community of Contrasts: Asian Americans, Native Hawai- & INFLUENTIAL ians, and Pacific Islanders in Orange County.” Nielsen. (2018). “Asian Americans: Digital Lives and Growing Influence.” AUDIENCE. ABOUT THE LOCATION

Home to the largest Vietnamese community outside of Vietnam, Orange County has its own Little Saigon, spanning five cities (Westminster, Garden Grove, Santa Ana, Fountain Valley, and Huntington Beach). Little Saigon is where “pho” and “banh mi” became a staple in American cuisine and thousands of thriving Vietnamese businesses add to the vibrancy of Southern California.

AMC 30 (Outlets at Orange) is located right in the heart of this dynamically changing region. The theater is centerpiece of a premiere shopping destination located minutes away from famous landmarks such as Disneyland, Angels Stadium, the Honda Center, and Anaheim Convention Center. Festival-goers will have over 25 restaurants, an indoor skate park, Dave & Buster’s, bowling, and day spa to choose from. ABOUT OUR COMMUNITY

> We believe in creating an inclusive and progressive community that nurtures safe spaces, representation, and belonging. We recognize that the arts can be a powerful platform for promoting connectedness and enhancing our lives.

> We respect the diversity and complexity of our community at large. We believe in sharing our culture as well as welcoming other cultures through our programs as a bridge for increasing mutual understanding.

> We believe in creating a trusting environment that fosters communication and upholds honesty and transparency within and outside the organization. Through open dialogue grounded in mutual respect, we can build a more sustainable future.

> We want to create a space for collaboration. Through developing and maintaining strong partnerships, VAALA provides connections within and outside the Vietnamese American community. These strategic partnerships invite multiple perspectives, strengthen our programs, and broaden our reach. VAALA’S PAST SUPPORTERS

• SPONSORS Wells Fargo DTN Tech Marketing Solutions Au Coeur de Paris French Bakery Nguyet Cam Music Harrahs Resort Southern California Access Group Media Studio One Film & Television Productions Lee’s Sandwiches City of Santa Ana TDL International Law Firm All Children’s Dental Southwest Airlines (UVSA) Union of Vietnamese Students Associations Quan Hy Restaurant LTL Attorneys Nguyet Cam Music Macy’s Coco Paris Films Tre Khoe Dep Ngoc Hue Restaurant Edison International Brodard Restaurant Orchid LQ Academy John’s Limousine Service Union Bank Phans 55 Vietnamese American Chamber of Commerce New York Life University of California, Irvine Pholicious Lexor T & L Printing University of California, Los Angeles Bosava Restaurant White Knight International, Inc. The Image Center The Boiling Crab Quan Hy Restaurant State Farm Insurance Simple DCP Saigon Dental Hoa Nguyen Restaurant Elite 21st Century Insurance • MEDIA PARTNERS Angry Asian Man Los Angeles Times Racialicious Vien Dong CBN Me Viet Nam Radio Saigon TV Viet Bao Dien Dan The Ky Website Nguoi Viet SBTN Viet Herald Enclave LA OC Register SET Viet Tide Global Nation Inquirer OC Weekly Thirteen minutes VietFace TV Hon Viet TV Of Other Things Magazine Tre Magazine VNCR Lang Van One Vietnam Network VCAL TV Voice of OC Little Saigon TV Pho Bolsa TV VHN Television 8asians

• COMMUNITY PARTNERS Arts Orange County Orange County Labor Federation Bowers Museum Pacific Arts Movement California State University, Fullerton Project MotiVATe California Young Women’s Collaborative (CYWC) Shakespeare of Orange County Cambodia Town Film Festival Social Assistance Program for Vietnam (SAP-VN) Center for Asian American Media (CAAM) South Coast Repertory Coalitions of Asian Pacifics in Entertainment (CAPE) The Cambodian Family Common Ground Tiyya Foundation East West Players UC Irvine El Centro Cultural de Mexico UCI Department of Asian American Studies Go For Broke National Education Center UCI Libraries Southeast Asian Archive Hawaii International Film Fesetival (HIFF) UCLA Horizon Cross Cultural Center Union of Vietnamese Student Associations (UVSA) La Quinta High School Viet Rainbow of Orange County (VROC) Los Amigos High School Viet Stories at UC Irvine Media Action Network for Asian Americans (MANAA) Viet-C.A.R.E National Asian Pacific American Women’s Forum-OC Chapter Vietnamese American Cancer Foundation (VACF) National Association of Asian American Professionals Vietnamese American Chamber of Commerce (VACOC) Oceanside Museum of Art Vietnamese Language and Culture (VNLC) Orange Coast College - CVSA Visual Communications Orange County Asian and Pacific Islander Community Alliance (OCAPICA) Westminster High School Special The Star & Director’s Circle Spotlight Red Carpet Effect Starstruck Fan Title Sponsor Sponsor Sponsor Sponsor Sponsor Sponsor Sponsor $25,000 $15,000 $10,000 $5,000 $2,500 $1,000 $500 BENEFITS

Company name incorporated into official VFF title

Speaking opportunity in front of Opening Opening and/or Closing night audience & Closing Award presenter - A 30-second commercial, produced by the company, shown before all screenings Sponsor’s banner exhibited prominently during the 3-day festival

Your product samples or coupons in VIP gift bags

Sponsorship acknowledgement on radio & TV programs Name/logo on print promotional materials (at time of printing) Sponsor’s name/logo rotated on movie screen during audience seating before every program

Advertisement in Screening Guide Back cover Business card (distributed to all attendees) Full page color Full page Half page Quarter page size Name listed Name listed

Name/logo on website and social media

TICKETS

VIP All-Access Festival Pass 10 6 4 4 2 2 1

Opening Night Screening & Reception 10 8 6 4 2

Saturday Night Reception 10 8 6 4 2

General tickets (does not include Opening & Closing Nights) 50 30 20 10 10 4 2

OTHER

Spotlight interview featured on VFF vlog, posted on social media/website Sponsor name listed on film screening ticket as “co-presenter” *Opportunity for booth during Opening, Saturday, and Closing screenings

High School Screening Patron

Senior Citizens Screening Patron

Networking Reception Patron MORE INFORMATION Make checks payable to “VAALA” and mail to: Vietnamese American Arts & Letters Association (VAALA) P.O. Box 20218, Fountain Valley, CA 92728

Customizable sponsorship benefits available.

Your contribution is tax-deductible within the limits of the federal law. VAALA’s federal ID# 33-0502399.