Gsi Event Study / Fyn 2018 Itu Multisport World Championships
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GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS GSI Event Study Fyn 2018 ITU Multisport World Championships Fyn, Denmark 6 July – 14 July 2018 1 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS GSI Event Study Fyn 2018 ITU Multisport World Championships Fyn, Denmark This Event Study is subject to copyright agreements. No part of this Event Study PUBLISHED 2019 may be reproduced distributed or transmitted in any form or by any means or BY SPORTCAL GLOBAL stored in any retrieval system of any nature without prior written permission. COMMUNICATIONS LTD Application for permission for use of copyright material shall be made to Sportcal Global Communications Ltd (“Sportcal”). Sportcal has prepared this Event Study using reasonable skill, care and diligence Author for the sole and confidential use of International Triathlon Union, Sport Event Denmark and Sport Event Fyn for the purposes set out in the Event Study. Andrew Horsewood, Beth McGuire Sportcal does not assume or accept or owe any responsibility or duty of care to Research and editorial support any other person. Any use that a third party makes of this Event Study or reliance thereon or any decision made based on it, is the responsibility of such third Colin Stewart party. Market research The Event Study reflects Sportcal’s best judgement in the light of the information Sportcal, Sportcal India available at the time of its preparation. Sportcal has relied upon the completeness, accuracy and fair presentation of all the information, data, advice, Additional statistics opinion or representations (the “Information”) obtained from public sources and from International Triathlon Union, Sport Event Denmark and Sport Event Fyn, Statistics Denmark, Visit Fyn the local organising committee (“LOC”) and various third-party providers. The Images findings in the Event Study are conditional upon such completeness, accuracy and fair presentation of the Information. Wagner Araujo, International Triathlon Union, Getty Images, Takahiro Mishina All figures are stated in US Dollar unless otherwise specified. Exchange rates to US Dollar have been taken on the last day of the competition in question. Data provided by: 2 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS Table of Contents Contents 1 EXECUTIVE SUMMARY 2 OVERVIEW 3 STAKEHOLDERS 4 ECONOMIC 5 TOURISM 6 EVENT EXPERIENCE 7 MEDIA 8 SOCIAL MEDIA 9 SPONSORSHIP 10 SPORTING 11 COMPARATIVE DATA ANALYSIS 3 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved. Executive Summary 4 GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS Executive Summary Fyn 2018 ITU Multisport World Championships Date Cities, Nation Key Statistics 6 July – 14 July 2018 Middelfart, Odense and Svendborg (Fyn), Denmark ECONOMIC Spectator attendance 3,723 Owner Organisers International Triathlon Union (ITU) Danish Triathlon Federation Sport Event Denmark TOURISM Sport Event Fyn Origin of participants Fyn 3% Event Frequency Denmark (outside Fyn) 9% Every year International 88% Tourism spend The three cities of Middelfart, Odense and Svendborg on the island of Fyn in Total $ 7.8m Denmark hosted the second edition of the ITU Multisport World Championships Fyn $ 5.2m between 6 July and 14 July 2018. Denmark (outside Fyn) $ 2.6m It was first time that the island had hosted an ITU event, let alone in any of the three host cities. The duathlon (sprint and standard), aquabike and long distance EVENT EXPERIENCE triathlon races took place in Odense, while the cross triathlon race was held in Participants Svendborg, and the aquathlon race was staged in Middelfart. Positive experience 87% Attend future edition 85% The total spectator attendance during competition days was calculated to be 3,723, with 2,856 unique people attending the event over the five days of races. MEDIA It was calculated that 67% of spectators originated from outside of Fyn. Due to Live streaming the layout of the start and finishing areas at each host city, as well as to Live views (of races) 35,750 encourage attendance from all-comers, the event was non-ticketed. Live minutes viewed 229,478 In terms of participants, there were 3,043 entries for events at Fyn 2018 from Event website traffic (Fyn 2018) 2,738 different participants representing 48 nations and the ITU. The majority of Users 69,487 participants originated from outside of Fyn, with international participants Page views 233,352 comprising almost 88%. Male athletes comprised 64% of participants with female athletes accounting for the other 36%. SOCIAL MEDIA It was calculated that the total tourism spend from Fyn 2018 was DKK 49.66 Posts 248 million ($7.8 million), of which over two-thirds was spent on the island of Fyn Likes / Favourites 110,054 (DKK 33.14 million / $5.2 million). New followers 3,382 According to the survey taken by participants, 87% of respondents indicated that SPONSORSHIP they had a good overall experience at Fyn 2018, while 85% of participants Commercial partners 14 indicated that they would be likely to participate at a future edition of the ITU Multisport World Championships. SPORTING In the spectator survey, it was found that having attended Fyn 2018, 39% of Entries 3,043 respondents would follow the sport of triathlon more, while almost 29% of Athletes 2,738 respondents would train more for and participate in more triathlon-specific Male 1,759 events. Female 979 Competing nations 48 NB: Totals in right-hand table may not add up as individual figures have been rounded up 5 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS Executive Summary Fyn 2018 ITU Multisport World Championships STAKEHOLDERS ITU key objectives The key stakeholders for the Fyn 2018 ITU Multisport World Championships Develop the worldwide profile of were: the individual race disciplines featured in the event • Governing body: International Triathlon Union (ITU) Unite the triathlon family • National federation: Danish Triathlon Federation (DTF) together and promote new • National sports event organisation: Sport Event Denmark (SED) disciplines to try • Regional sports event organisation: Sport Event Fyn (SEF) Demonstrate the wide-ranging • Host municipalities: Middelfart, Odense and Svendborg benefits of the overall event • Event organiser: Racemakers Find new hosts for events DTF key objectives ORGANISATION • The DTF signed the hosting contract with the ITU and acted as the main Increase the awareness of and body of the local organising committee participation in the sport of • The local organising committee was comprised of the DTF, SED and SEF triathlon in Denmark • The competition side of the event was coordinated by Racemakers, a Danish Deliver a successful and memorable event for attendees event organiser Host more athletes from more • The host municipalities of Middelfart, Odense and Svendborg were involved nations than Penticton 2017 in the staging in the event, and worked closely with SEF in particular Host triathlon events across • There were an estimated 1,000 volunteers who supported the running of the different parts of Denmark event • The event was non-ticketed, with the a large proportion of the total attendance gathering at the start and finishes of the competition, as well as lining the routes in city centres SED key objectives • Three commercial sponsors were secured with an additional 11 commercial Host major sporting events in suppliers Denmark • About 1,000 volunteers were recruited to help with the organisation of the Become a leading host nation of event sports events in the world Provide sufficient support to Danish sports federations and cities to successfully host events SEF key objectives Develop reputation as event destination through hosting major sports events Host events that generate strong economic and tourism benefits Maximise the benefits of hosting sports events across the whole island of Fyn Encourage participation and activity in the citizens of Fyn 6 © and database right 2019 Sportcal Global Communications Ltd. All Rights Reserved. GSI EVENT STUDY / FYN 2018 ITU MULTISPORT WORLD CHAMPIONSHIPS Executive Summary Fyn 2018 ITU Multisport World Championships ECONOMIC Economic - Detail • The total spectator attendance on the five competition days of the 2018 ITU Spectator attendance 3,723 Multisport World Championships was 3,723 Average number of • Based on the survey responses of spectators, it was calculated the 1.32 days attended spectators attended 1.32 competition days Unique spectators 2,856 • The total number of unique spectators was estimated to be 2,856 TOURISM • There were 4,584 unique visiting participants and spectators at Fyn 2018, of Tourism – Detail which 71% were from overseas; international participants comprised 88% of all participants • There were an additional 163 accredited persons who were considered Origin of participants visitors Fyn 3% • The total tourism spend generated by all visiting attendees of Fyn 2018 was Denmark (outside Fyn) 9% DKK 49,657,378 ($ 7,767,862) International 88% • The total tourism spend generated in Fyn was DKK 33.14 million ($ 5.2 Origin of spectators million) Fyn 33% • Additionally it was calculated that the tourism spend generated in other Denmark (outside Fyn) 12% parts of Denmark outside Fyn was a further DKK 16.52 million