Colored Concrete Energized By
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COLORED CONCRETE ENERGIZED BY Case Study Project: Eurobruggen in Spijkenisse Netherlands ® COLORED CONCRETE WORKS An initiative of LANXESS FROM EUROPEAN BANKS TO RIVER BANKS – A BRIDGE FROM ART TO REALITY Modeled on bank notes Applied art – there is hardly a more fitting term to describe the What started out as a game for the young graphic designer ambitious Eurobruggen project from the pen of graphic has since been cast into imposing concrete. A somewhat designer Robin Stam. The fictitious bridges found on Euro different sort of replica that is now drawing nationwide bank notes since 2002 became reality in southern Holland attention from far beyond the community of 73,000 residents between 2011 and 2012: a selection from the seven viaducts and has transformed the canals of a new but otherwise non- in total, each dedicated to a different era, that adorn the descript neighbourhood into a walkable tourist attraction. reverse of the currency. So far, three of the seven bridges have been replicated in Het Land, a district of numerous canals in Spijkenisse outside of Rotterdam. 2 LANXESS INORGANIC PIGMENTS Eurobruggen The 10 and 50 Euro notes were among the first to pose as models for the project. perfect picture spot perfect picture spot photoperfect point picture spot photo point photo point Seven bank note designs with one goal: to become reality one bridge at a time. perfect picture spot perfectphoto point picture spot photo point LANXESS INORGANIC PIGMENTS Eurobruggen 3 SYMBOLS OF COOPERATION. A colourful conjuncture of civilisation and nature. Concrete with charisma, surface with depth – artistic down to the last detail. 4 LANXESS INORGANIC PIGMENTS Eurobruggen Product of artistic freedom. The creator of the designs used in this architectural work of art is Robert Kalina, a designer with the National Bank of Aus- tria. He is responsible for the designs on the bank notes, which represent the bridges of various architectural styles – from classic Antiquity, Gothic, Romantic and Renaissance to Baroque, Rococo and Contemporary. What all of the bridges have in common is that each is intended to symbolize the close collaboration between the Euro Zone countries. By translating this idea into concrete architecture, Robin Stam “I WANTED THE ILLUSION OF A RECREATED has put an exclamation mark behind this metaphor while at STAGE SET WITH A TOUCH OF LAS VEGAS.” the same time creating a monument to the Euro. The mayor of Spijkenisse and the European Central Bank recognized this Robin Stam back in the planning phase and immediately agreed to sup- Born in 1981, Robin Stam is a designer living and working in port the project. The first three bridges completed are part of Rotterdam. He graduated from the Willem de Kooning a large scale project that will bring to life four more bridges Academy before working for several years as a graphic shown on the currency. designer. He has since gone on to found the eponymous Robin Stam design company specializing in original designs and particularly off-beat design solutions. He himself is the initiator of the Eurobruggen project. Robin Stam is also a cofounder and member of the Rotterdam artist collective Rotganzen. Literally paving the way: the Eurobruggen in a new neighbourhood of Spijkenisse. LANXESS INORGANIC PIGMENTS Eurobruggen 5 POLITICAL STATEMENT WITH A HINT OF ILLUSION. Bridges from Euroland. The primary things that Robin Stam hopes to express in his 50 Euro notes as closely as possible. But another key aspect works are enthusiasm, a wink and the corresponding design besides the special surface finish and appearance of the language. To give his bridge designs a special touch from the material also played a role in the decision: the ease of use and world of stage sets, the artist chose concrete integrally maintenance of integrally coloured concrete. A significant coloured with Bayferrox® pigments. The pigments were criterion, given that by the very nature of their function the procured via Scholz Benelux B.V., the renowned colour bridges are subject to greater-than- normal stresses. At the experts who have worked in partnership with LANXESS same time, because pigmented concrete is a sustainable for decades. Colortherm® Green GN, Bayferrox® 330 G, building material, it ensures only minimal ecological emis- Bayferrox® 110 and Bayferrox® 960 were chosen in order to sions. And this is good for both people and nature match the colours of the fictitious bridges on the 5, 10 and Integrally coloured concrete vividly staged in authentic colours. 6 LANXESS INORGANIC PIGMENTS Eurobruggen Several arches making a powerful impression. LANXESS INORGANIC PIGMENTS Eurobruggen 7 FOR MORE INFORMATION CONTACT YOUR LANXESS COUNTRY REPRESENTATIVE. Germany Japan South Korea China LANXESS Deutschland GmbH LANXESS K.K. LANXESS Korea Ltd. LANXESS Shanghai Pigments Business Unit Inorganic Pigments Business Unit Inorganic Pigments Business Unit Inorganic Pigments Co. Ltd. Rheinuferstraße 7–9 Marunouchi Kitaguchi Building 23F 395-62, Shindaebang-Dong Business Unit Inorganic Pigments 47829 Krefeld 1-6-5, Marunouchi, Chiyoda-ku Dongjak-gu 845, Qi Lian Shan Lu GERMANY Tokyo 100-8215 Seoul, 156-712 Shanghai, 200331 Tel.: +49 2151 88 7741 JAPAN REPUBLIC OF KOREA P. R. 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