Strategic Document for the Protection and Promotion of Art Nouveau Heritage in the Danube Region

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Strategic Document for the Protection and Promotion of Art Nouveau Heritage in the Danube Region Strategic Document for the protection and promotion of Art Nouveau heritage in the Danube region 1 1 Introduction Mission and principles This Strategy is intended to provide a tool for an integrated, harmonized and trans- national approach to the preservation, management and promotion of Art Nouveau (AN) heritage in the Danube Region. This Strategy aims to optimize the preservation of AN heritage in the Danube region, to establish and strengthen the cooperation frame- work for the preservation of AN heritage in the Danube region, and to synchronize the preservation of AN heritage in the Danube region with the—at times—conflicting processes of modern urban development. The Strategy also targets the enhancement of the touristic potential of AN heritage in the Danube region. This document has been elaborated on the basis of sustainable economic, social and cultural development, respecting the legal frameworks of the involved countries, as well as international prin- ciples and standards. This strategy is the first policy instrument for this specific topic in the transnational context of the Danube region. This document defines a set of specific goals and iden- tifies measures to be taken in order to achieve these goals, all related to the protection and promotion of Art Nouveau heritage in the designated area. Principles embraced for the implementation of the measures recommended in this strategic document: • a participatory approach involving representatives from the main public, private and non-governmental institutions, organizations and associations with a possible impact on the development of the region; • a high level of public consensus, efficiency and an entrepreneurial approach to heritage; • involvement of a large number of stakeholders from all fields of community life; • awareness of the fact that the quality of one completed phase influences the success of the next phase; • overall coordination of the process; • clear responsibilities, procedure and benchmarks to monitor and adjust the strategy implementation (reflected in national/regional/local policies and operational actions). Whilst good heritage preservation strategies require both: Strategic Document for the protection and promotion and promotion the protection Document for Strategic heritage of Art in the Danube region Nouveau 1. a better knowledge and appreciation of the value of heritage assets, as well as integration of measures in the wider process of planning and develop- ment of the area; 2. sustained active participation and structured effective involvement of the local community in all aspects of its development and implementation; This strategy relies on consultations with the stakeholders in each partner’s country and on their perception on their capacity and available means to sup- port a coordinated approach. Administrative capacity to deal with implemen- tation and to improve the cooperation between partner countries remains an issue and will require an appropriate response at national and regional levels. „There is an urgent need to reposition cultural heritage policies, placing them at the heart of an integrated approach focusing on the conservation, protection and promotion of heritage by society as a whole — by both the national authorities and the communities which are the custodians of that heritage — so that everyone, from those most closely involved to those with a more distant connection, can appreciate it and feel a sense of responsibility. This challenge cannot be taken on by each State in isolation. Everyone’s efforts must be carried forward, supported and extended by the others, by means of a common awareness and harmonious and consistent actions.“ — Recommendation of the Committee of Ministers to member States on the European Cultural Heritage Strategy for the 21st century, adopted by the Committee of Ministers of the Council of Europe on 22th February 2017. 2 External and internal consistency — research approach To fulfill the objectives of this research in order to substantiate this strategic document, information was collected and analyzed from both primary and secondary sources. Primary information was gathered through consultation of stakeholders by applying the methodology described further, using methods and steps mutually agreed within the project framework. Internal consistency was ensured by agreeing on aspects to be investigated by all partners through questionnaires and national workshops, as well as through partners testing and giving feedback on these designed instruments. This was done to guarantee the validity and comparability of data and findings between partner countries. Secondary information was collected from various studies conducted by international organizations such as ICOMOS, UNESCO, ICCROM1, as pioneers in the field of conser- vation of cultural values that set the guidelines for practitioners and researchers. These were accompanied by studies promoted in Europe on emerging models of policies that treat cultural heritage as a structural element of urban sustainability, by entities such as the Council of Europe2 and the European Commission, documents concerning policies meant to incorporate cultural heritage in a holistic strategy for sustainable European development. Other transnational stakeholders such as the European Association of Historic Towns and Regions, European Heritage Alliance, Réseau Art Nouveau Network (Associated Strategic Partner in the project) and various other initiatives and 1 UNESCO Conventions are international agreements that are (at least in theory) legally bind- ing for state parties who have signed and ratified them: • Convention Concerning the Protection of the World Cultural and Natural Heritage (World Heritage Convention 1972); • Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005). The General Assembly of UNESCO has adopted a number of recommendations concerning the protection of cultural heritage. These recommendations, often prepared by advisory bod- ies to UNESCO such as ICOMOS and ICCROM, serve as internationally accepted guidelines but do not have legal status: • Recommendation concerning the Safeguarding of the Beauty and Character of Landscapes and Sites 1962; • Recommendation concerning the Preservation of Cultural Property Endangered by Public or Private Works 1968; • Resolutions of the Symposium on the introduction of contemporary architecture into ancient groups of buildings 1972; • Recommendation concerning the Protection, at National Level, of the Cultural and Natural Heritage 1972; Introduction • Resolutions of the International Symposium on the Conservation of Smaller Historic Towns 1975; • Recommendation concerning the Safeguarding and Contemporary Role of Historic Areas 1976; • Recommendation on the Historic Urban Landscape (Valletta Principles) 2011; 1 • Recommendation of the Committee of Ministers to member States on the European Cultural Heritage Strategy for the 21st century (Adopted by the Committee of Ministers on 22 February 2017 at the 1278th meeting of the Ministers’ Deputies). In addition, ICOMOS and ICCROM have published a number of charters which, although they also lack legal status or the official approval of the UNESCO General Assembly, are consensus documents recognized and respected by academics and professionals in the field of culture preservation all over the world: • The Valletta Principles for the Safeguarding and Management of Historic Cities, Towns and Urban Areas, ICOMOS 17th General Assembly 2011; • Charter for the Interpretation and Presentation of Cultural Heritage Sites, ICOMOS 16th General Assembly, 2008; • International Cultural Tourism Charter _ Managing Tourism at Places of Heritage Significance, ICOMOS 12th General Assembly, 1999; • Charter for the Conservation of Historic Towns and Urban Areas (Washington Charter), ICOMOS General Assembly, 1987; 2 Council of Europe conventions which have been transposed into national legislation of European countries: • the European Cultural Convention (Paris, 1954 — ETS No. 18); • the Convention for the Protection of the Architectural Heritage of Europe (Granada, 1985 — ETS No. 121); • the European Convention on the Protection of the Archaeological Heritage (revised) (Valletta, 1992 – ETS No. 143); • the European Landscape Convention (Florence, 2000 — ETS No. 176); • the Framework Convention on the Value of Cultural Heritage for Society (Faro, 3 2005 — CETS No. 199). programs at regional and national levels have been considered 3. In order to access the secondary information, the main sources were partners’ resources and the internet. The process of collecting information was intended to: • achieve appropriate horizontal consistency on Danube macro-regional policies — the relationship between policies and programmes operating at this regional level (mainly EUSDR Priority Area 3 “To promote culture and tourism, people to people contacts” targets); • create synergies and cooperation between cultural policies; create interaction between related policy sectors; • foster institutional consistency between different layers of administration, create intergovernmental relations, as well as to embed the findings of this project in the national institutional framework; • create the premises for vertical consistency between partners’ national and local policies which is necessary for implementation. External consistency was ensured by verifying that the key stakeholders involved by each project partner share in and agree with the goals set in this strategic
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