GOING ONE STEP FURTHER! Index

1. Background Retail Planning 2. Guiding principles Lansdowne Park 3. Retail design

4. Ideas for tenants

February 2010 www.jcwg.com

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Surrounding Retail

. Reviewed retail in BIA and Old South . Well-established community and commercial area . Mixture of historic and new construction 1. Background . Smaller scale retail main street . North and south ends of Glebe BIA are weaker from a . Research pedestrian-oriented shopping street . Observations . Retail mix: unique stores, young families, children, eco-friendly, locavores . Similar in – experiencing transition from antique-alley to a neighbourhood main street . Opposite Lansdowne Park – apartment buildings limit ability to provide double-loaded retail 4

General Evaluation Criteria for Importance of the Glebe Lansdowne Park Neighbourhood to Retail Development . Encourage mixed use – retail at ground level . New development must work to enhance the Glebe . Complement an urban park neighbourhood . Enhance the Glebe retailers . Sustainable in all ways . The following maps are based on Environics 2009 . Flexibility in use – buildings’ uses can change but buildings stay projections of the 2006 Census . Authentic . Iconic features . Illustrate medium to high average household income . Leasable – balance commercial revenue with the community vision . A mixture of older and younger families . Connectivity within site and with , NCC park and . Appeal to target markets . High proportion of families with children – note that the . Build on ideas of family connectivity, health and well being (interactive rather than Census information from 2006 does not capture fully the just participatory) anecdotal evidence (attached images) of many young . Respect of heritage, the Aberdeen and Horticultural buildings, view corridors, NCC and Parks Canada families shopping along Bank Street . Assess opportunities near Rideau Canal (but realize these are limited) . Note: Dissemination Areas (DA) are small geographic . Used 365 days of the year areas of 400 to 700 persons . Logical integration of City projects – as available

5 6 Young Families in The Glebe

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Target Markets Your Retail World!

. Glebe and Old Ottawa South residents . Is always changing… . Other NCR residents • Good bye department stores, bookstores, service stations • Hello e-retail, themed restaurants, digital world . Sporting event attendees – CFL, Ottawa 67s, . Retail mix is moving from traditional stores to soccer, university football, other experience . Concerts and programmed events . Retail is polarizing to… . Tourists • Big box  basics  Experiental • No frills   Added benefits . Farmers’ market visitors • Low Cost   Beyond merchandise . Lansdowne office workers • Must be one or the other! . Embraces culture, entertainment  hotels and office Lansdowne hotel visitors . follow

11 12 Going One Step Further!

Ottawa should welcome a mixed use approach to Lansdowne with components that are amazing and create a unique Ottawa experience 2. Guiding Principles .Events will draw crowds .The whole experience must have a managed program .Each component will be an anchor destination .Together they will be a source of pride and draw people for many reasons

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Lansdowne Park Lansdowne Park Retail Principles and Guidelines Retail Principles and Guidelines Lansdowne Park retail and retail components will be: Lansdowne Park retail and retail components will be: .Economically and socially viable . Based on strong and appealing (anchor) attractions: .Based on the historical role as a meeting place for - Unique, new, different commerce and innovation, social engagement, and - Collective groups of stores (critical mass), e.g., restaurant group - The best of… entertainment (staging) - “A neat place to go” and a total experience .An extension of the local community . Able to take advantage of and contribute to unique .Unique and contain typical aspects of the above factors: - Stadium and arena .A village in scope: - Seasonal programmed events (professionally managed) 1. Fill in what is missing (outflow of shopping) - 2. Serve both local and region-wide needs - Farmers’ market - Rideau Canal and Parkway 3. Move ahead with special offerings - Special opportunities

15 . A positive impact on the good Bank Street retailers 16

Lansdowne Park Retail

“A Unique Urban Village” Lansdowne Park retail will not be: . An enclosed regional shopping centre . Unique – one of a kind, not copying other developments . A big box power centre . A themed (cute) village . Urban – central in the City . Tourist dependant . Village – an extension of Bank Street and the Glebe . An entertainment district or club district – blend of stores, restaurants, services, . A festival marketplace, but will: entertainment, culture, and programs • borrow ideas, but be true to Ottawa – a social centre • understand the big component is retail – hotels and offices support 18-hour activity • function without huge government funds to get started 17 • create it’s own “site magic” 18 Basic Components Retail Vision: Store Mix and Social Experience

Lansdowne Park retail will have: . Full range of village retail uses . Access to transit . Access to Bank Street . Movie theatre for night life . Predominantly small scale retail . Ample national retailers, plus locals/independents . High portion of restaurants . Ample parking including on-street parking in the retail area

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The Retail Mix Basic Components cont’d

+/- . A tenant-mix that encourages cross-shopping . Specialty food and beverage 25% between various commodities . Restaurants, cafés 20% . Cinemas, theatre 20% . A flexible and incremental introduction on a . Sports/leisure 15% pay-for-use basis of: . Health, spa, fitness 10% • Farmers’/public market . Services 10% • Arts and craft market

+ Arts and culture, farmers’ market

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Basic Components cont’d Basic Components cont’d Aberdeen Pavilion…an Idea! Farmers’ Market . A year-round sculpture court that is a branch of the . Farmers’ markets have the advantage of being able to grow incrementally, National Art Gallery from:  selling off the back of trucks,  to tables in canvas kiosks,  to open skeletal structures, . With one (or more) garden café, when the temperature  to barn-like buildings, allows it to operate, or enclosed  to purpose-built structures with all the necessary (expensive) infrastructure

. This is the only use that can function within the no . They can test going from one day a week, to several, to 5–6 days a week— HVAC conditions with seasonal changes . A flexible approach allows the market to be located in several spaces, e.g.: 1. Circle the Aberdeen building , and/or 2. Work out of the Horticultural building with outflow at peak months, or 3. Beside (behind) the stadium 23 24 Concept for Target Market Impact on Sales and the Uplift to Glebe Businesses

. The following chart illustrates how the retail sales will be supported by different target market groups 3. Retail Design . The majority of the sales will be local based . The uplift to Glebe businesses through improved Bank Street retail, new retail anchors, and new commercial ventures raises the sales level for strong Glebe businesses

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Retail Design Must… Retail Design Requirements . A clear understanding of servicing the site for the . Work for shoppers, tenants, and the landlord commercial uses . Ensure market rents from the “basic function” stores . Retail along Bank Street should be neighbourhood focused and link Bank Street to Lansdowne’s retail . Accommodate “going further” with added . Create retail clusters of action to promote flow through the dimensions: site and a non-mall environment • second and third floors (lower rent) . Primarily clustered in the north west section of the park to create critical mass • flex space, e.g., carts, tents, special events . Consideration for key corner locations – strong corners are (incremental rent) critical and influence flow • programs that generate revenue, e.g., First Fridays – . Encourage larger format uses with easy access on upper bands and beer fest (special rent) levels . Wayfinding is integral to overall vision . Second floor retail uses can include low rent payers (e.g., dance studio, art galleries) or destination services (e.g., medical, spa, hair salons, specialty offices, special schools) 27 28

Retail Design Requirements cont’d Program

. Create a WOW! Granville Island and the Distillery . Professionally arranged, created, and managed District have their own unique site magic. Design programs are essential to the total and retail should create an amazing environment for all experience Lansdowne Park components . Program must be managed like a BIA or mall . Special attention to shopper amenities, e.g., terrific . Formal calendar of events to include: public washrooms, stroller friendly • OSEG based (“Taste of Lansdowne”) . An environment that is welcoming, enjoyable, and • Lansdowne Park (art show, farm seasonal) wonderful, e.g., benches, fountains, on-street • Civic and NCR (music, dance, Tulip Festival) landscaping . Lots of little surprises, e.g., public art, special lighting

. Character that is creative and exceptional 29 30 Food and Beverage

Basics Plus . Specialty grocery and . Farmers’ market 4. Preliminary Ideas on unique quality food store . Cooking school Retail Tenants . Specialty ethnic, cheese, . Ethnic food events, e.g., meats, seafood, bakery, Chinese New Year . Suggested tenant mix chocolate, dairy, teas . Olive oil specialist . Creating an extra dimension . Vintages LCBO

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Food Service Health and Wellness

Basics Plus Basics Plus . Themed restaurants (5) . Eataly . Pharmacy . Kiehls . Bistro (4) . Brew pub . Health store . Special spa . Cafés (4) . Wine bar . Health service . Sports injury clinic . Coffee (3) . Specialty tea . Medical . Beauty treatment service . Local health products

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Sports and Leisure Entertainment

Basics Plus Basics Plus . Sporting goods . Ottawa sports teams . Movie theatre . Live theatre . Health-based apparel . Cycle, canoe/kayak . Film festival . Golf . Lululemon . Garden store . Bikes . Apparel . Adventure travel . Decorative accessories . Teatro Verde, Moss . Activity rooms . Anthropologie . Antiques . Dance school

35 36 Creating A Multi-dimensional Experience!

. A multi-use venue and park that will capture the hearts of visitors and Ottawa’s citizens . Each component The Retail Shop. Toronto  Chicago reinforces the others www.jcwg.com and builds a very 416.921.4181 312.673.1234 special experience John Williams: [email protected] and place John Archer: [email protected] Maureen Atkinson: [email protected] 37