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Swot Analysis Ultratech Cement A PROJECT REPORT ON SWOT ANALYSIS OF ULTRATECH CEMENT Departmrnt of Business Administration TMBU Bhagalpur 1 A PROJECT REPORT ON SWOT ANALYSIS OF ULTRATECH CEMENT Submitted by:- Preetam Kumar Sah MBA(2009-2011) Roll No.- 56 TMBU Bhagalpur 2 PREFACE Summer training is essential to get practical orientation of Theoretical knowledge and to analyze the business realities at corporate level. This one and half month training procedure made me able to understand the work ethics and working culture of the business organization. Summer training with Ultra Tech Cement [Aditya Birla Group] has given me a challenging experience, it brought me closer to realities of business organization. My project topic is SWOT ANALAYSIS [Ultra Tech Cement] in sales department of Ultra Tech Cement, Tilkamanjhi, c/o Banshal enterprise, jail road Bhagalpur, Bihar Preetam Kumar Sah MBA(2009-2011) Roll No.- 56 TMBU Bhagalpur 3 ACKNOWLEDGEMENT Any purpose and its fulfillment require deep routed efforts for its completion. Many characters play a vital role. This is more when a project undertaken is directly to a cause. Our sincere thanks to Prof. RATNESH SINHA, Director (MBA Dept TMBU Bhagalpur) who gave us the opportunity to work on such an interesting project. We would like to thank Mr. Brajesh Sir; it is from him that we learnt the nuance of the day- to-day affairs. She made us to learn more processes beyond our project. I would like to thank my external guide MR SHASHI KAPOOR (Territory Sales Manager), Ultra Tech cement because without his proper guidance and support this project would not have been a successful. I would also like to thank MR ACHAL PANDAY at Ultra Tech cement office who helped me in providing me the necessary resource data for this project. Preetam Kumar Sah MBA(2009-2011) Roll No.- 56 TMBU Bhagalpur 4 Declaration I hereby declare that the project entitled ³SWOT Analysis of Ultra Tech Cement´ at Bhagalpur is submitted for partial fulfillment of my course curriculum i.e.- MBA from TMBU Bhagalpur (session 2009-2011) The project was carried out by the survey done by us with the sincere intention of benefitting the company . Project duration was from June, **, 2010 to July, **, 2010. To the best of my knowledge it is original work carried out by me and is not submitted in any other college. Preetam Kumar Sah MBA(2009-2011) Roll No.- 56 TMBU Bhagalpur 5 GUIDANCE CERTIFICATE This is to certify that Mr. PREETAM KUMAR SAH of Department of commerce and Business Administration [session 2009-2011] T.M.B.U., Bhagalpur has undergone summer training project at the µMARKETING DIVISION¶ of ULTRATECH CEMENT Bhagalpur His topic is µµSWOT ANALAYSIS OF ULTRATECH CEMENT¶ Wish him all the best in future endeavor. SHASHI KAPOOR (Territory Sales Manager) Ultra Tech Cement. Bhagalpur (BIHAR) 6 INDEX Page no. PREFACE 3 ACKNOWLEDGEMENT 4 DECLARATION 5 GUIDANCE CERTIFICATE 6 INTRODUCTION TO ULTRA TECH CEMENT 8 SWOT ANALYSYS DEFINED 27 RESEARCH METHODOLOGY 31 OBJECTIVE OF THE STUDY 32 RESEARCH DESIGN 33 DATA ANALYSIS 35 SWOT ANALYSIS 50 FINDING AND SUGGESTIONS 53 LIMITATIONS 54 RECOMMENDATIONS 55 CONCLUSION 56 BIBLIOGRAPHY 57 QUESTIONNAIRE 58 7 INTRODUCTION TO ULTRATECH CEMENT 8 ADITYA BIRLA GROUP A US$ 29 billion corporation, the Aditya Birla Group is in the League of Fortune 500. It is anchored by an extraordinary force of 130,000 employees, belonging to 40 different nationalities. In the year 2009, the Group was ranked among the top six great places for leaders in the Asia- Pacific region, in a study conducted by Hewitt Associates, RBL Group and Fortune magazine. In India, the Group has been adjudged the best employer in India and among the top 20 in Asia by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 60 per cent of the Group's revenues flow from its overseas operations. The Group operates in 26 countries ± India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, UAE, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia, Bahrain and Korea. Globally, the Aditya Birla Group is: : A metals powerhouse, among the world's most cost-efficient : aluminium and copper producers. Hindalco-Novelis is the largest aluminium rolling company. It is one of the three biggest producers of primary aluminium in Asia, with the largest single location copper smelter : No.1 in viscose staple fibre : : The fourth-largest producer of insulators : : The fourth-largest producer of carbon black : 9 : The fifth-largest producer of acrylic fibre : : The ninth-largest cement producer : : Among the best energy-efficient fertiliser plants : In India: : One of the leading cement producers : : Largest premium, branded apparel company : : The second-largest producer of viscose filament yarn : : The second-largest in the chlor-alkali sector : : Among the top five cellular operators : : Among top 10 Indian BPO companies by revenue size : : Among the top five asset management and private sector life : insurance companies : Among the top three supermarket chains in the retail business : Rock solid in fundamentals, the Aditya Birla Group nurtures a culture where success does not come in the way of the need to keep learning afresh, to keep experimenting. 10 BEYOND BUSINESS Transcending business for over 50 years now, the Group has been and continues to be involved in meaningful welfare-driven initiatives that distinctly impact the quality of life of the weaker sections of society in India, South-East Asia and Egypt. In India, the Group's social projects span 2,500 villages. It reaches out to six million people annually through the Aditya Birla Centre for Community Initiatives and Rural Development, spearheaded by Mrs. Rajashree Birla. Its focus is healthcare, education, sustainable livelihood, infrastructure and espousing social causes. The Group runs 42 schools, which provide quality education to over 45,000 children in India's interiors. Of these, 18,000 children receive free education. An additional 8,000 students receive merit scholarships. Likewise at its 18 hospitals in India, more than 500,000 patients are given extremely subsidised medical care. The Group transcends the conventional barriers of business and reaches out to the marginalised because of its conviction of bringing in a more equitable society. 11 GROUP COMPANIES : Grasim Industries Ltd. : : Hindalco Industries Ltd. : : Aditya Birla Nuvo Ltd. : : UltraTech Cement Ltd. : Indian companies : Aditya Birla Minacs Worldwide Limited : : Essel Mining & Industries Ltd : : Idea Cellular Ltd. : : Aditya Birla Insulators : : Aditya Birla Retail Limited : : Aditya Birla Chemicals (India) Limited : 12 International companies Thailand : Thai Rayon : : Indo Thai Synthetics : : Thai Acrylic Fibre : : Thai Carbon Black : : Aditya Birla Chemicals (Thailand) Ltd. : : Thai Peroxide : Philippines : Indo Phil Group of companies : : Pan Century Surfactants Inc. : Indonesia : PT Indo Bharat Rayon : : PT Elegant Textile Industry : 13 : PT Sunrise Bumi Textiles : : PT Indo Liberty Textiles : : PT Indo Raya Kimia : Egypt : Alexandria Carbon Black Company S.A.E : : Alexandria Fiber Company S.A.E : China : Liaoning Birla Carbon : : Birla Jingwei Fibres Company Limited : : Aditya Birla Grasun Chemicals (Fangchenggang) Ltd. : Canada : A.V. Group : Australia : Aditya Birla Minerals Ltd : 14 MANAGEMENT TEAM Board of Directors :: Mr. Kumar Mangalam Birla, Chairman :: Mrs. Rajashree Birla :: Mr. R. C. Bhargava :: Mr. G. M. Dave :: Mr. N. J. Jhaveri :: Mr. S. B. Mathur :: Mr. V. T. Moorthy :: Mr. S. Rajgopal :: Mr. D. D. Rathi Mr. O. P. Puranmalka, Wholetime Director Executive President & Chief Financial Officer :: Mr. K. C. Birla Chief Manufacturing Officer :: Mr. R.K. Shah Chief Marketing Officer :: Mr. S.N.Jajoo Chief People Officer Company Secretary Mr. S. K. Chatterjee 15 AWARDS National awards won by Awarpur Cement Works Year Award Indo-German Greentech Environment Excellence Awards by 2000-2001 the Greentech Foundation, New Delhi Business / Trade Award Jamanalal Bajaj Uchit Vyavahar 1999-2000 Purashkar ISO 14001 Certification By M/S Det Norske Veritas in 1999 November ISO 9001 Certification By M/S Der Norske Veritas 1996 FIMI National Social Awareness Awards 1995-96 FIMI National Social Awareness Awards Indira Priyadarshini Vrikshmitra (IPVM) National Award By 1995 Ministry of Environment & Forests, Goverment of India Special Gold Award By The Council of Industry & Trade 1994-95 Development for Quality Delhi Comendation Certificate - Rajiv Gandhi National 1994 Quality Award By Bureau of Indian Standards Social Welfare Council of Industrial & Trade Development Award 1992-93 Fimi National Environment Award By Federation of Indian Mineral Industries, New Delhi Productivity National Award By Indian Merchant's 1992 Chamber, Mumbai 16 State level awards won by Awarpur Cement Works: Year Award Overall Performance First Prize of Naokari Limestones 2003-2004 Mines Amongst Mechanised Mines During MEMC Week 2000 Vidarbha Industrial Industry Safety Committee 1997-98 Directorate General of Mines Safety, Nagpur Region 1994 Nagpur Garden Club, Nagpur Horiculture District Collectorate, Chandrapur 1993 Vidarbha Industrial Industry Safety Committee 1992-93 Mineral Conservation Award IBM, Nagpur Region Environment Conservation State Award ² ' Vanashree' By 1990 Goverment of Maharashtra Awards won by Gujarat Cement Works: Year Award Bhartiya Udyog Ratan Award presented to Sh. KYP 2004 Kulkarni By Indian Economic Development & Research Association (IEDRA), New Delhi
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