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Die Aanbieding Van Politiek As Nuusonderwerp In Die aanbieding van politiek as nuusonderwerp in SARIE, rooi rose en Fair Lady (1994-2005) C.H. Boshoff Hons. BA Verhandeling voorgele vir die graad Magister Artium in Kommunikasiestudies aan die Potchefstroomkampus van die Noordwes-Universiteit Studieleier: Prof. Lynnette Fourie Hulpstudieleier: Me. Thalyta Swanepoel Potchefstroom 2009 ii Dankbetuigings My innige en opregte dank gaan aan: • Die Here • Familie en vriende, in besonder my ma Ronel, pa Ters en Stephanus Cloete • My studieleiers, prof. Lynnette Fourie en me. Thalyta Swanepoel iii Opsomming Hierdie verhandeling bespreek die aanbieding van politiek as nuusonderwerp in die Suid-Afrikaanse vrouetydskrifte Fair Lady, rooi rose en SARIE in geselekteerde jare van demokratisering vanaf 1994 tot 2004. Die sentrale aanname in die studie is dat die media in 'n demokrasie, veral waar vroue se politieke kennisvlakke laer is as die van mans, die pertinente funksie het om die samelewing in te lig en op te voed om effektief in die bestel te funksioneer. Vanwee die feit dat vrouetydskrifte gewilde leesstof is onder vroue is dit uniek geposisioneer om politieke inligting aan hulle te verskaf, hoewel dit tradisioneel nie hierdie rol vervul het nie. Die aanbeveling is dat die uitgangspunte van die aanlynevalueringsmodel, skemateorie en agendastellingsteorie in inligtingseleksie en -aanbieding in ag geneem moet word om politieke kennisvlakke by die vrou te verhoog. Volgens eersgenoemde leer die meeste mense op toevallige wyse van politiek omdat hulle nie aktief na die inligting soek nie. Volgens die skemateorie word al die inligting oor'n bepaalde onderwerp saamgegroepeer en be"lnvloed hierdie kennisstrukture hoe mense nuwe inligting opneem, verwerk en hoe reaksies na aanleiding daarvan gevorm word. Agendastelling se in wese dat die leser geneig is om 'n saak wat baie aandag in die media kry as belangriker te ag as een wat nie so baie aandag kry nie. Die aspekte wat uitgelig word, word ook as belangriker beskou. Teen die teoretiese agtergrond is riglyne opgestel vir die aanbieding van politiek in vrouetydskrifte. Die uitgangspunte is geverifieer teen artikels in Ms. Magazine, 'n publikasie wat reeds politiek op haar agenda het. Die riglyne het as basis gedien vir 'n kwalitatiewe inhoudsanalise van politieke nuusitems in Fair Lady, rooi rose en SARIE. Die resultate het getoon dat Fair Lady baie dekking van die onderwerp het, terwyl rooi rose en SARIE aansienlik minder het. Hoewel die tydskrifte reeds heelwat van die riglyne implementeer in hul dekking van politieke nuusitems, kan van die publikasies nog meer doelbewus 'n poging aanwend om die leser se aandag na politieke items te trek en dit beter te behou. Ten slotle word geargumenteer dat vrouetydskrifte aan die leser moet bied wat hulle wit he om ekonomiese voortbestaan te verseker, maar dat die sosiaal-verantwoordelike redaksielid van die riglyne wat in hierdie studie voorgestel word gebruik kan maak. Die publikasies kan sodoende hul funksies as mediums om lesers in te lig en op te voed vervul sonder om die [eser wat op soek is na vermaak te vervreem. Trefwoorde Ontwikkelende demokrasie, vroue, politieke kennis, vrouetydskrifte, media-funksies, skemateorie, aanlynevalueringsmodel, agendastellingsteorie iv Abstract This dissertation discusses presentation of nn'"TIr'.., as news topic in South African Fair Lady, rooi rose and SARIE in from in 1994 to 2004. assumption of the is that the media pertinent function and partake in a democracy, especially wn,F>r"" women's levels political knowledge are of men. that women's are popular reading material amongst women, it is uniquely positioned provide political information to them, apart from the fact not been traditionally so. It is recommended that the points of departure of the online model, schema theory and theory be in the presentation of information contribute to women's political knowledge According to first theory most about politics coincidentally as they c"''''''rl''·'' actively type of information. According to the schema all acquired knowledge on a topic is grouped these knowledge structures influence how people recieve, and new information. Agenda implies that is prone to an issue that a high frequency lor,.r.o in the as more important one not recieving much attention. The aspects that are highlighted the specific are also viewed as more important than other as[)ec[s theoretical baC:Kar'O guidelines were for the of politics in .. 11''\'......0''· These points were verified articles in Ms. Magazine, a publication politics. The ",,,,,,rul"'" as a qualitative content of political news in Lady, rooi rose and The results show Lady a high level of political while rooi rose and considerably publications implement most to a degree. However, in an effort to attract and keep readers' attention to news more, some guidelines could be utilised more consciously. In it is argued that publications should care to provide the reader with what they want to ensure economic survival, but the socially ..""",n",,<>, editorial team member may use of the guidelines set out in this study. In doing this, publications can functions as informational educational mediums without alienating the entertainment 5:ef~Kelr5: Keywords Developing democracy, women, political KnlDWleCIG women's media functions, theory, online evaluation agenda setting vi Inhoudsopgawe Dankbetuigings............................................................................................................iii Opsomming..................................................................................................................iv Abstract .........................................................................................................................v Inhoudsopgawe ..........................................................................................................vii Hoofstuk 1: Agtergrond, probleemstelling en doelstellings ................................ 2 1.1 INLEIDING EN KONTEKSTUALISERING ......................................................2 1.2 VROUE SE POLITI EKE KENNISVLAKKE EN DEELNAME AAN POLITIEK 6 1.3 DIE SPESIFIEKE POTENSIAAL VAN VROUETYDSKRIFTE ........................ 9 1.4 PROBLEEMSTELLING ................................................................................·.10 1.5 ALGEMENE NAVORSINGSVRAAG ............................................................. 11 1.6 SPESIFIEKE NAVORSINGSVRAE ............................................................... 11 1.7 SPESIFIEKE NAVORSINGSDOELWITTE .................................................... 11 1.8 TEORETIESE ARGUMENTE ........................................................................12 1.9 NAVORSINGSMETODE................................................................................ 13 1.9.1 Literatuurstudie ........................................................................................13 1.9.2 Inhoudsanalise..........................................................................................13 1.9.3 Semi-gestruktureerde onderhoude via e-pos ........................................ 14 1.10 HOOFSTUKINDELING ..................................................................................14 Hoofstuk 2: Die rol wat vrouetydskrifte speel in die bevordering van politieke kundigheid onder vroue............................................................................................. 16 2.1 INLEIDING .....................................................................................................16 2.2 DIE FUNKSIESVAN DIE MEDIA ..................................................................17 vii 2.3 DIE FUNKSIES VAN (VROUE)TYDSKRIFTE ............................................... 20 2.4 DIE SKEMATEORIE EN AANLYN-EVALUERINGSMODEL ........................ 21 2.5 AGENDASTELLINGSTEORIE ......................................................................25 2.6 DIE FUNKSIE(S) WAT VROUETYDSKRIFTE KAN VERVUL ...................... 27 2.7 SAlVI EVAT-n NG .............................................................................................30 Hoofstuk 3: Riglyne vir die aanbieding van politieke sake in vrouetydskrifte32 3.1 INLEIDING .....................................................................................................32 3.2 KRITIEK TEEN VROUETYDSKRIFTE ..........................................................32 3.3 SPESIFIEKE TEORETIESE STELLINGS EN FORMULERING VAN RIGLYNE33 3.3.1 Spesifieke teoretiese stelling 1................................................................33 3.3.2 Spesifieke teoretiese stelling 2................................................................34 3.3.3 Spesifieke teoretiese stelling 3................................................................ 35 3.3.4 Spesifieke teoretiese stelling 4................................................................36 3.3.5 Spesifieke teoretiese stelling 5................................................................41 3.4 SAMEVATTING .............................................................................................44 Hoofstuk 4: Navorsingsmetode ............................................................................45 4.1 INLEIDING .....................................................................................................45 4.2 DIE KWALITATIEWE EN KWANTITATIEWE BENADERINGS TOT NAVORSING IN KOMMUNIKASIESTUDIES ................................................45 4.3 DIE RELEVANSIE VAN KWALITATIEWE INHOUDSANALISE VIR HIERDIE STUDIE ..........................................................................................................47
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