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Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions
Salve Regina University Digital Commons @ Salve Regina Pell Scholars and Senior Theses Salve's Dissertations and Theses 5-2010 Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions Stephanie Savage Salve Regina University, [email protected] Follow this and additional works at: https://digitalcommons.salve.edu/pell_theses Part of the Advertising and Promotion Management Commons, and the Marketing Commons Savage, Stephanie, "Junior Mints and Their Bigger Than Bite-Size Role in Complicating Product Placement Assumptions" (2010). Pell Scholars and Senior Theses. 54. https://digitalcommons.salve.edu/pell_theses/54 This Article is brought to you for free and open access by the Salve's Dissertations and Theses at Digital Commons @ Salve Regina. It has been accepted for inclusion in Pell Scholars and Senior Theses by an authorized administrator of Digital Commons @ Salve Regina. For more information, please contact [email protected]. Savage 1 “Who’s gonna turn down a Junior Mint? It’s chocolate, it’s peppermint ─it’s delicious!” While this may sound like your typical television commercial, you can thank Jerry Seinfeld and his butter fingers for what is actually one of the most renowned lines in television history. As part of a 1993 episode of Seinfeld , subsequently known as “The Junior Mint,” these infamous words have certainly gained a bit more attention than the show’s writers had originally bargained for. In fact, those of you who were annoyed by last year’s focus on a McDonald’s McFlurry on NBC’s 30 Rock may want to take up your beef with Seinfeld’s producers for supposedly showing marketers the way to the future ("Brand Practice: Product Integration Is as Old as Hollywood Itself"). -
Which Seinfeld Character Are You?
EPISODE 181: THE BUSINESS DEVELOPMENT MEETING WHICHWHICH SEINFELDSEINFELD CHARACTERCHARACTER AREARE YOU?YOU? In our business dealings, we are often guilty of just not listening. We come to the table with an agenda—a new product, a new service—and wait while a prospect or existing client tells us what’s going on with his or her business. At some point, that person will pause—and we pounce with our spiel. This approach rarely works - successful business development requires some level of rapport and relationship building. As in all aspects of life, this can mean dealing with those who may not share your views or approach. In order to adapt quickly and improvise in these instances, it’s helpful to understand people’s communication and personality styles. There are a number of tests that can help us understand the personality and communication styles of others, including the popular DISC model. This model has four quadrants: dominance, influence, steadiness, and conscientiousness. Influence and steadiness are on the right side of the brain, and dominance and conscientiousness are on the left side. Understanding someone’s dominant quadrant can help you find a way to work more effectively with them. UNDERSTANDING WHAT SEINFELD YOUR SITCOM CAST Now that you understand where you fall QUADRANT ARE YOU? within the quadrants, you can begin to think about how to work and respond to any cast of characters you may come I’ll let you in on an interesting tidbit, successful sitcoms often across. Friction will naturally arise include a character from each of the following quadrants, because these are people with opposite because the resulting friction tends to be funny. -
On the Auto Body, Inc
FINAL-1 Sat, Oct 14, 2017 7:52:52 PM Your Weekly Guide to TV Entertainment for the week of October 21 - 27, 2017 HARTNETT’S ALL SOFT CLOTH CAR WASH $ 00 OFF 3 ANY CAR WASH! EXPIRES 10/31/17 BUMPER SPECIALISTSHartnetts H1artnett x 5” On the Auto Body, Inc. COLLISION REPAIR SPECIALISTS & APPRAISERS MA R.S. #2313 R. ALAN HARTNETT LIC. #2037 run DANA F. HARTNETT LIC. #9482 Emma Dumont stars 15 WATER STREET in “The Gifted” DANVERS (Exit 23, Rte. 128) TEL. (978) 774-2474 FAX (978) 750-4663 Open 7 Days Now that their mutant abilities have been revealed, teenage siblings must go on the lam in a new episode of “The Gifted,” airing Mon.-Fri. 8-7, Sat. 8-6, Sun. 8-4 Monday. ** Gift Certificates Available ** Choosing the right OLD FASHIONED SERVICE Attorney is no accident FREE REGISTRY SERVICE Free Consultation PERSONAL INJURYCLAIMS • Automobile Accident Victims • Work Accidents Massachusetts’ First Credit Union • Slip &Fall • Motorcycle &Pedestrian Accidents Located at 370 Highland Avenue, Salem John Doyle Forlizzi• Wrongfu Lawl Death Office INSURANCEDoyle Insurance AGENCY • Dog Attacks St. Jean's Credit Union • Injuries2 x to 3 Children Voted #1 1 x 3” With 35 years experience on the North Serving over 15,000 Members •3 A Partx 3 of your Community since 1910 Insurance Shore we have aproven record of recovery Agency No Fee Unless Successful Supporting over 60 Non-Profit Organizations & Programs The LawOffice of Serving the Employees of over 40 Businesses STEPHEN M. FORLIZZI Auto • Homeowners 978.739.4898 978.219.1000 • www.stjeanscu.com Business -
A Strategic Approach to Brand Placements
Business Horizons (2011) 54, 41—49 www.elsevier.com/locate/bushor Can brand image move upwards after Sideways? A strategic approach to brand placements Sunil Thomas, Chiranjeev S. Kohli * Mihaylo College of Business & Economics, California State University Fullerton, Fullerton, CA 92834, U.S.A. KEYWORDS Abstract In today’s environment of fragmented mass media and popular technolo- Brand placement; gies, such as DVR and TiVo, it is increasingly challenging for marketers to obtain Product placement; quality face time with audiences. As more customers try to avoid advertisements, Hybrid advertising; there has been growth in brand placement: the practice of integrating brands into Brands in entertainment media, particularly television and film. Brand placement engages the entertainment media audience, limits viewers’ ability to ignore commercial messages, and even impacts purchase behavior–—asevidenced by the surge in Blackstone pinot noir wine sales after the brand’s placement in the movie Sideways. Despite the prevalence of this practice, however, the industry often operates in a somewhat unfocused manner. In this article, we draw from academic literature and industry publications, offer insight regarding the growing popularity of brand placements, and suggest a specific set of guidelines to enhance the efficacy of placements in accomplishing a brand’s marketing objectives. # 2010 Kelley School of Business, Indiana University. All rights reserved. 1. What is brand placement? son 8, episode 6). The practice of placing products and brands in media vehicles–—otherwise known as Why do they call it Ovaltine? The mug is product placement–—dates back to 1916, when a round; the jar is round. .they should call it movie was entitled She Wanted a Ford. -
\\Fileprod-Prc-Dc\Peoplepress\Pew Projects\1998\05-98 2 Seinfeld
FOR RELEASE: FOR FURTHER INFORMATION CONTACT: SUNDAY, MAY 10, 1998, 4:00 P.M. (BROADCAST) Kimberly Parker or Greg Flemming MONDAY, MAY 11, 1998, A.M. (PRINT) Fans Say Yada Yada MIXED REACTION TO POST-SEINFELD ERA The situation comedy “Seinfeld” may be the most popular television show of its time, but only half of the people who watch it say they’ll miss it when it’s gone. And even fewer want friends like Jerry, George, Elaine and Kramer. The Seinfeld Audience... Young, Affluent and Single Today, 62% of the public says they watch the Ever Watch? program, and, at least for now, “Seinfeld” tops the list of Yes No all-time favorite comedy programs. In a new Pew Research Total 62 38=100 Center survey, 14% of Americans name the show as their Male 66 34 favorite. M*A*S*H ranks second with 6%. Female 58 42 18-29 81 19 The tearful farewells fans gave other popular 30-49 65 35 sitcoms, however, are unlikely to follow the “Seinfeld” 50-64 56 44 finale: 51% of viewers say they won’t miss the show much. 65+ 34 66 Only 19% of “Seinfeld” viewers say they will miss the College Grad. 70 30 show a great deal, another 29% will miss it a fair amount. Some College 66 34 H.S. Grad 62 38 Just as the sitcom’s trademark indifference is < H.S. 46 54 mirrored in these findings, “Seinfeld” viewers reflect the $75,000+ 71 29 characters: Fans are young, affluent and single. Fully 81% $50,000-74,999 74 26 of those under age 30 watch the show compared to just 34% $30,000-49,999 66 34 $20,000-29,999 55 45 of those over 65; 71% of those earning more than $75,000 < $20,000 52 48 tune in compared to 52% of those with incomes under $20,000; and 71% of single people watch the show versus Single 71 29 Married 59 41 59% of married folks. -
SEINFELD Revision #1 (Pink) 34. “The Contest” Oct 26 1992 (2/P)
SEINFELD Revision #1 (pink) 34. “The Contest” Oct 26 1992 (2/P) (Jerry, George, Elaine) ACT TWO SCENE P INT. COFFEE SHOP - DAY (3) JERRY AND GEORGE JERRY So the nurse gave her a sponge bath? GEORGE Yeah. Everynight at 6:30. The nurse is gorgeous. Then I got a glimpse of the patient. I was going nuts. JERRY So, I guess you’ll be back in that hospital. GEORGE Well, my mother... JERRY But you’re still master of your domain. SEINFELD Revision #1 (pink) 35. “The Contest” Oct 26 1992 (2/P) GEORGE I’m king of the county. What about you? JERRY Lord of the manor. ELAINE ENTERS, SITS. ELAINE ...John F. Kennedy Jr. JERRY What? ELAINE He was in the aerobics class. He was exercising in front of me. JERRY Really? Did you talk to him? ELAINE You don’t understand. He worked out in front of me. When the class was over I timed my walk to the door so we’d get there at the same moment. So he says to me, “Quite a workout.” GEORGE “Quite a workout?” What did you say? ELAINE I said, “yeah.” SEINFELD Revision #1 (pink) 36. “The Contest” Oct 26 1992 (2/P) JERRY Good one. ELAINE Then I showered and dressed and I saw him again on the way out. So he holds the door open for me and he says, “Which way are you walking?” and I said, “Which way are you walking?” And he said, “That way.” And I said, “Well, isn’t that a coincidence?” Of course I was going in the opposite direction.. -
SEINFELD on MARKETING
SEINFELD on MARKETING 777 Marketing lessons from the cast of “the show about nothing” by Bill Gammell http://ubereye.wordpress.com © Sony Pictures Entertainment, Inc . A show about nothing… All this time we thought Seinfeld was a show about “nothing”. Little did we know that peppered in its nine seasons were hidden, real-world marketing lessons taught from the masters themselves. But unlike the Soup Nazi’s secret soup recipes, these marketing lessons are to be shared freely with everyone. In fact (to loosely quote Elaine Benes when she discovered the secret recipes of the short-tempered Soup Nazi), feel free to give these lessons to every marketer in town , to have ‘em published (not really) or drop them as fliers from a plane above the city. So why did I write this ebook? Anyone who knows me well knows that I watch way too much Seinfeld. So much so that many times during a conversation with someone I’ll remark, “Hey, that reminds me of a Seinfeld episode where Jerry and Kramer are…” Basically, it’s a curse. We’ll that’s all about to change with this ebook. I have decided to use my Seinfeld powers for the good of marketing-kind. Maybe this will help to quite the voices in my head (doubtful, but one can hope). Even if you have never watched an episode of Seinfeld in your life (shame on you!), you can still participate. I’ll give you the background of each episode so that you can play along at home. …on with tthehe show. -
O.305.438.9200 - [email protected]
404 Washington Ave., Suite 730 - Miami Beach, FL 33139- o.305.438.9200 - [email protected] IF VOLUME 113, No.309 FACEBOOK.COM/MIAMIHERALD WINNER OF 20 Early storms TUESDAY JULY192016 $1 STAY CONNECTED MIAMIHERALD.COM TWITTER.COM/MIAMIHERALD PULITZER PRIZES 91°/79° See 4B H1 WORLD SCRUTINY ON IRAN NUCLEAR DEAL Documents obtained by the AP show that nuclear limits imposed on Iran will start to ease before the accord expires. 12A TROPICAL LIFE OLYMPIC SPLASH FOR FOOTVOLLEY? In footvolley — a new demonstration sport at the Rio Olympics — you can’t use your hands to get the ball over the net, but you JOHN LOCHER AP Illinois delegate Christian Gramm, left, and other delegates react as some call for a roll call vote on the adoption of the rules Monday at the can use your feet. 1C Republican National Convention in Cleveland. ‘Hold the vote!’ the anti-Trump faction chanted. ‘Roll call!’ Their microphones were shut off. CAMPAIGN 2016 | REPUBLICAN NATIONAL CONVENTION Trump’s law-and-order night preceded by a day of chaos delegates tried one last time to insurrection withdrew — appar- SPORTS ........................................................ BY PATRICIA MAZZEI prevent Donald Trump from ently pressured by party leaders Political unrest marked the [email protected] winning the GOP’s presi- who didn’t want to be embar- FINS SIGN FOSTER first day of the Republican dential nomination. rassed. The maneuver led to National Convention CLEVELAND They amassed raucous protests on the con- TO 1-YEAR DEAL ........................................................ It was supposed to be law-and- enough support to The Dolphins signed It culminated with a order night at the Republican force a full vote of SEE CONVENTION, 2A veteran running back Arian last-ditch protest by National Convention. -
Seinfeld Trivia : Everything About Nothing Pdf, Epub, Ebook
SEINFELD TRIVIA : EVERYTHING ABOUT NOTHING PDF, EPUB, EBOOK Dennis Bjorklund | 78 pages | 19 Nov 2013 | Createspace Independent Publishing Platform | 9781494227241 | English | none Seinfeld Trivia : Everything About Nothing PDF Book You know, he's got the three-cornered hat and the knickers and the Def Leppard T-shirt. Until Jan Susan isn't happy he won't share the sweet password with her. Who out of Elaine, George, and Kramer speaks these words? Alex Summer Carnival. When asked about when he first met Larry David during a Reddit AMA , Seinfeld gave a surprising answer and admitted that even David didn't know this story:. Elaine doesn't take the Soup Nazi's rules seriously and pays the price. About Publish Join Sign In. Originally, the main female character was supposed to be Claire, a waitress at the coffee shop who would offer Jerry and George advice with their coffee. In addition to writing books, the Author provides literary contributions to numerous entertainment magazines, and appears on E Entertainment and Biography Channel as an authoritative expert. Color: Color. Finally, there is a reference book that can be trusted. Join a line-up of Australia's most iconic rock stars for a day. Even more remarkable is the incredibly meticulous guide written for all episodes, which includes the most relevant reference material: cast and technical credits, episode titles, original air dates, production codes, writers and directors, plot synopses, featured subplots, and supporting cast, including guest stars. It is simply the best trivia book on the market. Answers will not be provided in the chat. -
The Little Guide to Seinfeld : the Book About the Show About Nothing Pdf, Epub, Ebook
YADA YADA YADA: THE LITTLE GUIDE TO SEINFELD : THE BOOK ABOUT THE SHOW ABOUT NOTHING PDF, EPUB, EBOOK Orange Hippo! | 192 pages | 13 Oct 2020 | Welbeck Publishing Group | 9781911610595 | English | London, United Kingdom Yada Yada Yada: The Little Guide to Seinfeld : The book about the show about nothing PDF Book Tags: frank costanza, george costanza, elaine benes, cosmo kramer, kramerica, steinbrenner, uncle leo, j peterman, larry david, david puddy, jackie chiles, tv. Immediately, Seinfeld became an instant hit, eventually turning into an astonishing episodes. Joseph Wolkin. Tags: no soup for you, soup, elaine, george costanza, kramer, newman, funny, soup kitchen, food. Ah, yes, that was Seinfeld! Tags: art vandeley, george, costanza, architecture, architects, white. Tags: jerry, cosmo, george, costanza, kramerica industries, kramer, latex, summer internship, kruger, industrial smoothing, smooth, smoother, we dont care, apathy, saw, apathetic. All Masks Fitted Masks New. Bubbles - iPhone Wallet By Printerially. Restaurant iPhone Wallet By boyarcouture. The actress said despite her best efforts to stay healthy, she tested positive on New Year's Eve. Monk's Cafe iPhone Wallet By wakudesign. Tags: george costanza, kramer, cosmo kramer, tv, sitcom, humour, typography, simple, type, jerry, comedy, 80s. Tags: george, the summer of george, costanza, funny, name. Tags: kramerica, kramerica industries, industries, tv, kramer, cosmo kramer, 90s, tv show, comedy. Tags: printerially, seinfeld, jerry seinfeld, yada, yada yada, yada yada yada, serenity, serenity now, costanza, george costanza, frank costanza, kramer, cosmo kramer, elaine benes, tv, tv show, comedy, sitcom, 80s, eighties, 90s, nineties, quote, quotes, funny, meme, memes, aesthetic, retro, vintage, hydro. Tags: kramerica, kramer, cosmo kramer, kramerica industries, costanza, festivus, kremer, kramar, elaine benes, hoochie mama, art vandelay, assman, monks cafe, no soup for you. -
Television Listings
Thursday, April 5, 2012 / The Oldham Era TV LISTINGS / B5 THURSDAY EVENING APRIL 5, 2012 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 11:30 Wave 3 News NBC Nightly WAVE 3 News WAVE 3 News Community 30 Rock (N) The Office Up All Night Awake “That’s Not My Pen- WAVE 3 News Tonight Show WAVE ^ # at 6 (N) News (N) at 7 (N) at 7:30 (N) “Pool Party” (N) guin” A hostage situation. (N) at 11 w/Jay Leno WHAS-11 Live ABC World Entertainment Inside Edi- Missing Michael receives a Grey’s Anatomy A lion gets (:01) Scandal A woman gets a WHAS11 (:35) Nightline April 5th - WHAS $ + at 6PM (N) News Tonight (N) tion (N) severe warning. (N) loose in Seattle. (N) job in crisis management. News at 11 (N) April 11th WLKY News CBS Evening Wheel of For- Jeopardy! (N) The Big Bang (:31) Rules of Person of Interest Elias takes The Mentalist The team inves- WLKY News Masters WLKY % @ at 6:00PM (N) News/Pelley tune (N) Theory (N) Engagement aim at his competition. (N) tigates a teacher’s death. at 11:00PM Tourn. 2012 TMZ (N) (In Cheaters (In The People’s Court (N) The Vampire Diaries Elena is The Secret Circle “Valentine” News on (:35) Inside It’s Always (:35) American WBKI _ B Stereo) Stereo) invited to a formal ball. (In Stereo) WBKI Edition (N) Sunny Dad Judge Judy WDRB Local Two and a The Big Bang American Idol “1 Voted Off” Touch Martin meets a man WDRB News (:45) WDRB Two and a 30 Rock (In WDRB ) I Evening News Half Men Theory Contestants face elimination. -
FERAL Anthf M
BOOK RELEASE "'J-laf!fwmJ suu;e swp; Gifford, Idaho Sunday, August LI,. Noon to Ll-p.m. At the home of Don and Donna Southern, intersection of Main street and Kettenbauch Grade, downtown Gifford FRESH VARIETY IS IN SEASON! From left: Jerry Seinfeld, Jason Alexander, Julia Louis-Dreyfus and Michael Richard. 701 BRIDGE ST., CLllRl<STON (509) 780-1403 • MON-SAT 8 llM-7 PM ~ & SUN 9 AM-6 PM ' e1n ' at Visit From Patton Oswalt to l{athy Griffin, laugh machine." By the time he made his guest stars describe a comedy machine "Seinfeld" debut as Ben, Elaine's N w erry quare almost-doctor-boyfriend in By Christi Carras Before starring in hit TV Season 8's "The Abstinence," for shopping and dining and see OF THE LOS ANGELES TIMES series from "Lost" to "Breaking the actor already had experi some changes coming in July. Bad," many now-established per ence working on comedy series e's been 30 years since formers booked guest roles on such as "The Ben Stiller Show" Shop consolidation has made "Seinfeld" catapulted Jerry "Seinfeld" early in their careers. and "Saturday Night Live," but Seinfeld, Julia Louis-Dreyfus, Decades lacer, Bob Odenkirk, "Seinfeld" marked another level room for Tenacious P's Teas & Jason Alexander and Michael Patton Oswalt, Kathy Griffin, of efficiency and professionalism. Richards into superstar Daniel Dae Kim and Molly "lt was this very well-run Commodities to join the dom. But the sitcom, which Shannon recalled their awe machine of hilarity, with total Ipremiered (as "The Seinfeld and trepidation when they first pros alJ around me - some Newberry family.