DOCSLIB.ORG

KICKSTARTER Location COMMERCIAL HEADQUARTERS New York, USA

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
KICKSTARTER Location COMMERCIAL HEADQUARTERS New York, USA KICKSTARTER Location COMMERCIAL HEADQUARTERS New York, USA Project Address 58 Kent Street, Brooklyn, NY 11222 Project Type Commercial, Class A Office “The outside spaces were designed for work and Square Feet leisure alike. I think a lot of designers make the 29,000 sq ft obvious mistake of designing the outdoor spaces as a place to ‘get away’, I strongly believe the Year of Completion feeling of getting away from work is passé and 2014 that one can make any work environment a Occupant place one wants to go to and not get away from.” Kickstarter – Ole Sondresen Design Team Ole Sondresen Architect PROJECT SUMMARY Keywords Kickstarter is a global crowd funding platform whose mission Historic building, renovated factory, is to help bring creative projects to life. When looking for a greenroof, natural landscaping, new building that captures the heart of the company’s culture, reclaimed materials, central Kickstarter chose a former pencil factory in Brooklyn, NY. courtyard Designed by local architect Ole Sondresen, the commercial Features of Note office fills out the entire 29,000 2ft space, including a large green roof. “The existing building was deep, dark and partially Architectural Digest Arch Paper below grade, which meant it had very little daylight or potential Inhabitat for fresh air.” Ole Sondresen noted, “The solution was to carve out a courtyard, a very ‘renaissance palazzo’ idea, as this Biophilic Patterns building is surrounded by industrial buildings. It was in need of Non-Rhythmic Sensory Stimuli a sense of interior relief for the user to connect to the outside.” Material Connection with Nature Connection with Natural Systems Prospect & Refuge By intuitively employing several patterns of promote a healthy, dynamic work environment Prepared by Cory Nestor and Terrapin biophilic design, Ole Sondresen Architect with a strong connection to nature. Bright Green; All images © Ole Sondre- created a dramatic, contextual commercial sen Architect. office and headquarters with daylight, natural This case study explores the strategies used materials and textures, and views to outdoor to establish a biophilic experience, including: gardens. material choices, alterations to the building’s existing form, and thoughtful exterior green With floor to ceiling curtain walls, high spaces. The design creates an engaging ceilings, a two story central courtyard with a space, one that supports Kickstarter’s Above: The rooftop garden includes Refuge spaces rain garden, and an 8,500 square foot rooftop strengths and culture, while promoting the off the main path for occupants to use. The garden landscape mimicking the region’s natural creativity, productivity, and well-being of its has edible plants, as well as species that support ecology, the space has been reconstructed to employees. migratory birds and butterflies. P1 P3 P6 P7 P11 P12 www.terrapinbg.com Kickstarter P11 P1 NATURE IN THE SPACE [P1] Visual Connection with Nature. Views to the outdoors from all three floors and every work desk [P2] Non-Visual Connection with Nature. Moving grasses, edible berries, edible garden plots [P3] Non-Rhythmic Sensory Stimuli. Native landscaping sets the stage for non- rhythmic sensory stimuli, with occupants on each floor with direct view of native landscaping [P4] Access to Thermal & Airflow P7 Variability. Glass garage door connecting sunroom and greenroof porch, operable windows in the office [P5] Presence of Water. Weather responsive water retention courtyard and downspout [P6] Dynamic & Diffuse Light. SECOND FLOOR PLAN Natural light from the courtyard, sunroom, and exterior refurbished windows [P7] Connection with Natural Systems. The central courtyard and greenroof’s native landscaping rainwater capture and retention in the courtyard P1 NATURAL ANALOGUES [P8] Biomorphic Forms & Patterns. Fractal patterns in the reclaimed heart pine finishes [P9] Material Connection with Nature. Interior doors and details as well as desks and seating are made of salvaged or local materials P1 [P10] Complexity & Order. P11 Library bookshelves NATURE OF THE SPACE LATERAL SECTION [P11] Prospect. Views into the central [P7] courtyard and over the greenroof CONNECTION W/ NATURAL SYSTEMS provide prospect conditions with focal ranges greater than 20 feet Throughout the design process, Ole Sondresen The tiered courtyard and rooftop gardens were [P12] Refuge. Reading nooks, cubbies, and his team worked to connect the building designed to mimic lost habitats that were once and high-backed chairs and its occupants to the natural environment. so plentiful throughout Brooklyn. The lowest [P13] Mystery. Not significantly The design highlights natural processes, court is actually a shady rain garden where represented in design especially seasonal and temporal the building captures water from the rooftop [P14] Risk/Peril. Views from the third changes characteristic of a functional to create periodic flooding. By capturing the story sun room into the courtyard ecosystem, which reinforces occupants’ roughly 4” inches of rain that the building cultural appreciation of the environment and receives monthly, the courtyard recreates the positively affects their health. wetland habitat once common to the region. Leveraging this temporal event is a practical In the same way the building is responding to and effective application of the Connection its local ecosystem, the ecosystems of the with Natural Systems pattern. Using the unique courtyard, terrace, and rooftop were chosen form of the courtyard as a rain reservoir to respond to the specific solar orientations. lets occupants witness site-specific natural P7 Species at the base of the low light courtyard processes and cycles, while supporting natural include river birches, ferns and other shade and habitat and biodiversity. water–loving species, while the rooftop plants Plan: The office includes many patterns of biophilic are native, sun-loving varieties. The mid-level With operable windows and doors on each design. The courtyard and green roof are significant terrace has tall deciduous bushes which provide floor of the building, occupants have both architectural design strategies that promote both shading for the office interiors in the summer. visual and physical access to these natural visual connection with nature and dynamic and The landscape design further encourages systems. While these landscapes are man- diffuse light within the interior. seasonal interactions with an edible garden that made, their function mimics that of a natural helps keep occupants connected to where food ecosystem, offering lower maintenance and Section: A central courtyard cuts through the building and provides dynamic and diffuse natural comes from. bringing greater awareness of seasonality and light and access to the outdoors. dynamism of natural systems. Kickstarter www.terrapinbg.com [P3] [P9] [P11+12] NON-RHYTHMIC SENSORY STIMULI MATERIAL CONNECTION W/ NATURE PROSPECT & REFUGE A benefit of supporting local ecosystems on Natural materials play an important role in Understanding that Kickstarter needed an every floor is connecting occupants to the the structural elements and design finishes office with an assortment of spatial conditions dynamic characteristics of these systems. of the building. Innovative reuse of materials to respond to office and occupant needs, the The use of native, site-specific vegetation from the existing site provided opportunities designers distributed a mix of open office provides habitat for local and migratory for incorporating materials that, through floor plans and small, sheltered work and species, including birds and insects. minimal processing, reflect the local study spaces throughout the three floors. ecology and geology, creating a distinct The stochastic and ephemeral movements sense of place. The building geometry supports a hierarchy of the flora and fauna add complexity and to the prospect condition, with a variety of intrigue to the experience of the environment. Reclaimed wood from the previous building unimpeded views over a distance for Moving grasses, falling leaves, fluttering had been local in origin. “Barns in this area surveillance and planning. The open floor butterflies, and the occasional birdsong create were constructed of a medley of woods as plan on the main floor provides views out brief distractions for building occupants the settlers would clear the land for the fields over the interior work environment, and to providing periodic for the eyes and mind. and use the different species of trees for what the courtyard in the center of the building. they served best. For instance, hardwoods On the second floor, there are views into Floor to ceiling curtain walls allow occupants like oak were used for the structure, rot the main work areas, the balcony terrace, to experience this changing landscape from resistant woods like hickory and cedar were and across the central courtyard. Finally, the their desks and common spaces. Every space, used for the siding, and so on.” rooftop has extended prospect with sightlines except the blackbox theater, is designed to down into the courtyard and work space, as have either a direct or oblique relationship with Where wood was required to be dimensionally well as out to the surrounding buildings and at least one of the courtyards or the rooftop. stable (doors, window frames, etc.), skyline to connect occupants to the larger Sondresen and his team specified locally- neighborhood. Speaking to Sondresen on the importance of sourced salvaged heart pine (old
Load more

Recommended publications
  • Before You Launch Your Project, Do These Things
    Before you launch your project, do these things. Getting ready to launch a project on Kickstarter can be an exciting and busy time. Here are some tips and important things to keep in mind as you work towards your launch date. Important First Steps Back a project on Kickstarter If you haven’t already, backing a project on Kickstarter will help you better understand the backer experience. What does a backer look for on a project page? What catches their eye? What is essential information, what is not essential? What kinds of rewards are most appealing? By backing a project on Kickstarter you will also gain insight into what steps your backers will take when backing your project and how the payments process works. You will also learn what emails Kickstarter will send your backers to confirm their pledge and keep them in the loop. Account Set-up After you click the Start button on Kickstarter and are in what we call “Project Build,” skip ahead to the Account tab. This is where you will set-up your verified identity and your bank account info. You may have questions about this process or run into unexpected problems. Take care of this step early on so it doesn’t hold you up at the end. Do your homework There are so many guides to planning for and running a successful project on Kickstarter. We have linked to some of our favorites throughout this document. Before you launch, take some time and look around at what else is out there, and learn from other people’s experience.
    [Show full text]
  • Crowdfunding for a Laser Campaign
    Crowdfunding For a Laser Campaign www.troteclaser.com Summary of Contents 1. What is Crowdfunding? 2. How to Start a Campaign for Your Laser 3. Kickstarting Your Way to Success 4. How to Build Your Laser Business 5. Trotec Laser Overview www.troteclaser.com What is Crowdfunding? www.troteclaser.com What is Crowdfunding? Crowdfunding is the practice of funding a creative project or personal cause using an online platform to reach a large audience. - Platforms such as Kickstarter, Indiegogo, or GoFundMe are full of financial backers who are responsible for the project coming to life. - Initially, funds are sourced through the support of the creator’s friends and family. Before long, it evolves into a larger show of support and admiration from fans. Therefore increasing word-of-mouth advertisement for the project. www.troteclaser.com How to Start a Campaign for Your Laser www.troteclaser.com How to Start a Campaign for Your Laser Which Crowdfunding Platform is Right for Your Business? Kickstarter IndieGoGo GoFundMe Description Global community built around A global community set on Platform designed to support artists, filmmakers, designers, creative projects, personal personal causes and life-events, developers and innovators causes, and life-events regardless if it is focused on a which aims to bring creative business or charity projects to life The goal is to “empower everyone” with lower funding It is recognized more as The funding approach focuses goals and reasonable fees donations than a community of on “All or Nothing” and the fees backers are reasonable Costs 5% fee from funding total if 5% overall platform fee Free to create and share campaign is successful campaign 3-5% for PayPal transactions 3-5% processing fee from each 5% fee from each donation pledge 3% for each credit card transaction 3% processing fee for each donation www.troteclaser.com How to Start a Campaign for Your Laser How Does Crowdfunding Work? 1.
    [Show full text]
  • Innovative Financing of Creative Projects on the Kickstarter Platform: Ukrainian and Polish Experience
    E3S Web of Conferences 166, 13019 (2020) https://doi.org/10.1051/e3sconf/202016613019 ICSF 2020 Innovative financing of creative projects on the Kickstarter platform: Ukrainian and Polish experience Iuliia Gernego1,*, Liudmyla Petrenko2, Mykhailo Dyba1, and Vitalii Tsarov2 1Kyiv National Economic University named after Vadym Hetman, Corporate Finance and Controlling Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine 2Kyiv National Economic University named after Vadym Hetman, Business Economics and Entrepreneurship Department, 54/1 Peremohy Ave., Kyiv, 03057, Ukraine Abstract. In the era of digital economy, the crowdfunding platforms provide the background to mitigate cross-country differences within project financing. In particular, creative projects are important as a vital driver in maintaining business and social sector competitive. Thereby, research problem lays upon the potential of providing crowdfunding support to overcome the creative project divide in different countries. The paper aims to provide scientific support on creative projects innovative financing in Ukraine and Poland within Kickstarter. The research methodology is based on Kickstarter data (10 years; 83 industries and 898 projects) processed by statistical analysis. The Concentration Ratio (CR) was modified to measure the concentration of efforts, considering the largest creative industries within Kickstarter platform. The results section represents high rates of concentration of efforts for Ukrainian creative projects that commercialize tangible physical goods: Product Design and Gadgets. At the same time, in Poland the main concentration of efforts is in the field of intangible intellectual products: Tabletop Games and Video Games. Thus, digital platform is a reflection of interrelations between intangible and tangible values in economies. The study results can be used within national programs of creative innovative projects financial support.
    [Show full text]
  • Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas Southern Methodist University, [email protected]
    SMU Data Science Review Volume 2 | Number 1 Article 19 2019 Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas Southern Methodist University, [email protected] Yisha Wang Southern Methodist University, [email protected] Follow this and additional works at: https://scholar.smu.edu/datasciencereview Part of the Entrepreneurial and Small Business Operations Commons Recommended Citation Markas, Ruhaab and Wang, Yisha (2019) "Dare to Venture: Data Science Perspective on Crowdfunding," SMU Data Science Review: Vol. 2 : No. 1 , Article 19. Available at: https://scholar.smu.edu/datasciencereview/vol2/iss1/19 This Article is brought to you for free and open access by SMU Scholar. It has been accepted for inclusion in SMU Data Science Review by an authorized administrator of SMU Scholar. For more information, please visit http://digitalrepository.smu.edu. Markas and Wang: Data Science Perspective on Crowdfunding Dare to Venture: Data Science Perspective on Crowdfunding Ruhaab Markas1, Yisha Wang1, John Tseng2 1Master of Science in Data Science, Southern Methodist University, Dallas, TX 75275 USA 2Independant Consultant Dallas, TX 75275 USA {Rmarkas, YishaW}@smu.edu, [email protected] Abstract. Crowdfunding is an emerging segment of the financial sectors. Entrepreneurs are now able to seek funds from the online community through the use of online crowdfunding platforms. Entrepreneurs seek to understand attributes that play into a successful crowdfunding project (commonly known as campaign). In this paper we seek so understand the field of crowdfunding and various factors that contribute to the success of a campaign. We aim to use traditional modeling techniques to predict successful campaigns for Kickstarter.
    [Show full text]
  • FIRST® Fundraising Toolkit
    FIRST® Fundraising Toolkit Team Crowdfunding Campaign Interviews The interviews below give an overview of FIRST Team Crowdfunding Campaigns. Questions include how teams picked their funding goals, the pros/cons of the crowdfunding campaign and the best practices used to run the campaigns. These interviews cover campaigns created using the crowdfunding sites Kickstarter, GoFundMe, and Piggybackr. FRC Team 696 - 2013 KickStarter Campaign: How did the team pick the monetary goal they wanted to reach with the crowdfunding campaign? o The first year we went for $2,500 and got about $3,100. I think the $2,500 was just a shot in the dark. Last year, we lowered our expectations to $2,000. We discussed the slow economy as the main reason. We felt that the average donation would be $25 and we would need 80 backers at that level. As our team has 30 students, we felt each student could find two $25 backers if pressed and the rest would come in from backers that found us on the site. What challenges did the team run into when trying to reach this goal? o It seemed that the kids didn't network as well as we would have liked. I had hoped that each student would have reached out to more friends, family and parent’s co-workers for support. Getting responses from backers, tracking rewards and mailing the rewards was also difficult. How long was the campaign? o 45 days Page 1 of 6 Rev. 1.0 - 12.15.13RB How did the team choose the different levels of sponsorship for the campaign? o We looked at other projects, both FIRST teams and other Kickstarter projects that had been funded.
    [Show full text]
  • The 9 Epic Lessons Learned from Dozens of Successful Creative Kickstarter Campaigners
    The 9 Epic Lessons Learned From Dozens of Successful Creative Kickstarter Campaigners Hey there crowdfunders I'm Matt and for the last several months Kickstarter and Indiegogo have been my life. In my podcast Art of the Kickstart which highlights inventors, entrepreneurs and creators using crowdfunding as a means to amazing innovation I've interviewed tons of awesomely inspiring and uniquely talented individuals, 60+ in total and its been a wild ride. From questions on campaign strategies, lessons learned from failure and the always important tips and tactics to success these crowdfunders have shared so much with me and my audience. I want to end my endless ramblings here, a mere explanation of the individuals and influence behind all that this post shares and I sincerely hope the lessons and ideas here help you create and conqueror your own unbelievably awesome endeavors. The 9 Epic Lessons Learned From Dozens of Successful Creative Kickstarter Campaigners 1. More time, more effort, more everything. One of the biggest fallacies creators and inventors have when considering Kickstarter or Indiegogo is the unbelievable time commitment and effort necessary to successfully bring a product to market. Perhaps said best: "Invention is 1% inspiration and 99% perspiration." -Thomas Edison Creators out there don't see the sweat, blood and tears which go into the entire inventive process. From idea to assembly line it takes months if not years of devoted hard work. Can you dedicate yourself to this passion or product and sacrifice all it will take to build a truly great business(crowdfunded or otherwise) around your concept? If not consider if it's really a good idea to be building products and putting yourself out on Kickstarter in the first place.
    [Show full text]
  • Crowdfunding and Crowdsourcing
    Crowdfunding and Crowdsourcing Drew Tulchin July 13, 2016 Training Objec-ves • Understand possibili-es, limitaons of crowdfunding & crowdsourcing • Explore different types of crowdfunding models; when each appropriate • Gain familiarity with some online plaorms • Learn best prac-ces • Check out case studies Have fun! Please ask ques/ons at any /me About UpSpring www.upspringassociates.com Network of seasoned consultants for impact investment and development to help businesses, organizations, foundations and governments "Do well by doing good" • Certified HubZone Small Business • ‘B Corporation’ since 2010, the first in New Mexico • Honors: 2015, ‘14 & ‘11 “One of the Best for the World” One of 119 companies from 20 countries 2012 Honoree NM Sustainable Business of the Year Drew Tulchin, MBA, Managing Partner 16 years experience building start-ups and growing organizaons. Specializing in the 'triple boOom line,’ focus is market driven business success that generates social, community, and environmental value Consul-ng experience with numerous Nave American Tribes and in 40+ countries from A (Afghanistan) to Z (Zambia) Recent capital raises: Ohkay Owingeh Housing Authority in NM, US MFI from the U.S. Dept. of Treasury, Koolkids in Vietnam, Solar and Energy Loan Fund (SELF) in Florida, and Sea2Table in NY 100+ publicaons and presentaons on these topics 100+ strategic and business plans Efforts >$100 mil in socially mo-vated capital Biz plan winner, Global Social Venture Comp; Prisma Microfinance raised venture $1.2 mil Helped raise $2.7 mil
    [Show full text]
  • Like Most of You, I've Been Hearing About the Influence of Crowdfunding in the World of Industrial Design for the Past Few
    Maximizing Your Crowdfrunding Efforts I noticed have changed over the years include faster Like most of you, I’ve been hearing development, custom manufacturing advancements and about the influence of crowdfunding an increased variety of materials and global distribution. in the world of industrial design The internet has opened more doors to those trying to deliver what they believe is the best product in this fast- for the past few years. It started to paced, crowded world that we live in. Our perception of peak my curiosity when I noticed seeing crowdfunding sites used as a major platform for how rapidly it changed the way people’s ideas gives me a sense of being included in their companies and entrepreneurs bring conversation with others – which is an exciting portrait a product to market. of the bigger picture that we might not always get to see when working in a traditional “go to market” approach. As we become more digitally savvy, technology has a In the not-too-distant past, it has required an army of tremendous influence on trends in the marketplace, people to develop, market and distribute products. In making it more convenient and reliable to release these addition, there needed to be a large commitment of products. time and money to make it happen. Today, technology combined with the power of social media and online WHAT IS CROWDFUNDING? crowdfunding platforms, companies, designers and Let me take a step back quickly and talk about what I mean inventors can create, market and start selling their product by crowdfunding. Crowdfunding by definition is, “the at an accelerated rate.
    [Show full text]
  • IAC-17-#### Page 1 of 6 IAC-17-### Crowdfunding for Space Missions
    68th International Astronautical Congress (IAC), Adelaide, Australia, 25-29 September 2017. Copyright ©2017 by the International Astronautical Federation (IAF). All rights reserved. IAC-17-### Crowdfunding For Space Missions Graham Johnsona a Inmarsat Global Ltd. [email protected] Abstract Crowdfunding (via websites such as kickstarter.com) has become an increasingly popular method for funding projects and start-up companies for a wide range of terrestrial products and services. A small, but not insignificant number of space projects have also used this method of fundraising, and there is potentially much greater scope for this type of funding. This paper presents an analysis of crowd-funding campaigns that have been used to fund space- related projects, and in particular, spaceflight missions. It assesses the relative success of these campaigns and proposes some insights as to what makes a successful space crowdfunding campaign. Keywords: Crowdfunding, Space, Mission Acronyms/Abbreviations have attempted to use crowdfunding as either their CAT Cubesat Ambipolar Thruster principle source of funding, or as a stepping stone to ISS International Space Station further progress their project. Kickstarter appears to be LEO Low Earth Orbit the most popular platform for space mission funding, although there have also been a small number of space projects on IndieGoGo, Rockethub and Gofundme. 1. Introduction In this paper a summary of space mission ‘Crowdfunding’ is a process by which the creator of crowdfunding campaigns is presented, an assessment is a product or service can appeal directly to the public for made of the typical level of funding which individuals cash funding. It is important to note that the contribute, and the potential for scale-up to future space contributors, or ‘funders’, are not actually investing in projects is discussed.
    [Show full text]
  • Online Crowdfunding an Alternative for Nonprofits N by Annie M
    YOUNG LAWYERS DIVISION Online Crowdfunding an Alternative for Nonprofits n By Annie M. Kelley else with minimal financial value; and OurCrowd (technology). lack of traditional funding. The Internet “equity-based” crowdfunding, where a Migliaccio explained that crowdfund- and use of social media allow a group to Five years ago, crowdfunding was company raises money in exchange for ing allows nonprofits to close the gap find both general and niche audiences, virtually unknown. Today, chances are stock or a debt instrument. between the money they need and the and nonprofits with a particular cause in that someone you know is running a Donation-based crowdfunding has traditional sources of money, such as a local community can now reach a global Kickstarter campaign. always been legal, and while Internet plat- grants and donations from members. audience commonly motivated by any Panelists Michael Adler, managing forms are a new trend within the last four The Internet and social media allow cause. partner of the Law Office of Michael E. years, crowdfunding in America dates a nonprofit to find both general and From the perspective of a board mem- Adler; Al Migliaccio, CEO and founder back to 1884. When the American Com- niche audiences, and nonprofits with a ber or nonprofit organization, Provost of JAMIS Sales Success; and Kevin Pro- mittee for the Statue of Liberty ran out particular cause in a local community can noted three important steps to gain new vost, founder/CEO of CrowdCampuses of funds for the statue’s pedestal in 1884, now reach a global audience commonly donors, which are attract, engage and and coPhilly, discussed crowdfunding, the New York World newspaper urged the motivated by any cause.
    [Show full text]
  • An Empirical Examination of the Gig-Economy and Entrepreneurial Activity
    Can You Gig It? An Empirical Examination of the Gig-Economy and Entrepreneurial Activity Abstract We examine how the entry of gig-economy platforms influences local entrepreneurial activity. On one hand, such platforms may reduce entrepreneurial activity by offering stable employment for the un- and under-employed. On the other hand, such platforms may enable entrepreneurial activity by offering work flexibility that allows the entrepreneur to re-deploy resources strategically in order to pursue her nascent venture. To resolve this tension we exploit a set of natural experiments, the entry of the ride-sharing platform Uber X and the on-demand delivery platform Postmates into local areas. We examine the effect of each on crowdfunding campaign launches at Kickstarter, the world’s largest reward-based crowdfunding platform. Results indicate a negative and significant effect on crowdfunding campaign launches, and thus local entrepreneurial activity, after entry of Uber X or Postmates. Strikingly, the effect appears to accrue primarily to un-funded and under-funded projects, suggesting that gig-economy platforms predominantly reduce lower quality entrepreneurial activity by offering viable employment for the un- and under-employed. Keywords: gig economy, digital platforms, innovation, crowdfunding, entrepreneurship, difference in difference, natural experiment Introduction The introduction of new business models spawned by digital platforms has captured the attention of scholars and policy makers for decades (Bakos and Bailey 1997, Parker and Van Alstyne 2005). While classic examples, such as eBay and Amazon.com (Brynjolfsson et al. 2003, Chatterjee 2001, Dellarocas and Wood 2008, Forman et al. 2008), continue to generate billions in revenue annually, new models of platform-enabled, peer-to-peer businesses have recently come to the fore (e.g.
    [Show full text]
  • Ride On! Mobility Business Models for the Sharing Economy
    OAEXXX10.1177/1086026614546199Organization & EnvironmentCohen and Kietzmann 546199research-article2014 Article Organization & Environment 2014, Vol. 27(3) 279 –296 Ride On! Mobility Business © 2014 SAGE Publications Reprints and permissions: Models for the Sharing Economy sagepub.com/journalsPermissions.nav DOI: 10.1177/1086026614546199 oae.sagepub.com Boyd Cohen1 and Jan Kietzmann2 Abstract The public perception of shared goods has changed substantially in the past few years. While co-owning properties has been widely accepted for a while (e.g., timeshares), the notion of sharing bikes, cars, or even rides on an on-demand basis is just now starting to gain widespread popularity. The emerging “sharing economy” is particularly interesting in the context of cities that struggle with population growth and increasing density. While sharing vehicles promises to reduce inner-city traffic, congestion, and pollution problems, the associated business models are not without problems themselves. Using agency theory, in this article we discuss existing shared mobility business models in an effort to unveil the optimal relationship between service providers (agents) and the local governments (principals) to achieve the common objective of sustainable mobility. Our findings show private or public models are fraught with conflicts, and point to a merit model as the most promising alignment of the strengths of agents and principals. Keywords sharing economy, business models, sustainability, carsharing, ridesharing, bikesharing, agency theory, Uber, Zipcar Introduction Over the past several years, a number of altogether new and different businesses have emerged. What their underlying business models have in common is that they operate in “sharing economies” of collaborative consumption(Botsman & Rogers, 2010), where people offer and share underuti- lized resources in creative, new ways.
    [Show full text]