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We are creating a company that exchange impact. Revenue grew in every major reaches farther than before, both geographically and region internationally, in both mature and emerging categorically. We have taken steps to further develop markets, and we gained market share in nine of the 10 our global teams, to establish a greater presence in international countries for which we have third-party more global markets, and through our eff orts and market data. In 2011, European revenues increased those of our partners, we have expanded our business 19%; Latin America & Mexico revenues grew 19%; and beyond the traditional toy and game category. in Asia Pacifi c, revenues increased 24%. Over the past several years, we have invested in Through the execution of our strategy, we are: the infrastructure to capitalize on our innovation all • Creating new teams to deploy our brands around the world. Through new offi ces in emerging around the world and the infrastructure to move markets, strong execution in mature markets and from global aspirations to global execution. the build-out of our brand blueprint globally - including digital gaming, entertainment and licensing • Expanding our capabilities to deliver innovation capabilities - Hasbro is rapidly establishing a branded- globally across our brands and our business. play leadership position in markets around the world. • Developing new immersive experiences through entertainment in television and feature Delivering Innovation Globally fi lms, in digital media and in licensing. Through the successful implementation of our branded play strategy which, at the core, focuses on During 2011, we made signifi cant progress in the innovation and invention of both existing and new many aspects of our business. However, we did not Hasbro brands worldwide, we are building bigger and meet our expectations for growth in the U.S. and more global brands. In 2011, three brands exceeded Canada segment, including in the Games and Puzzles $400 million in annual revenues. category. We have acted swiftly and decisively in The TRANSFORMERS brand delivered $483 both of these areas, putting in place new leadership million in revenues during 2011, leveraging the global and plans to improve performance as we go forward. box offi ce success of Transformers: Dark of the Moon. We will address these eff orts in more detail shortly, The third fi lm in the TRANSFORMERS movie franchise but fi rst, let’s address the progress we have made grossed more than $1.1 billion at the box offi ce toward our strategy. globally. TRANSFORMERS brand revenue for Hasbro In 2011, we reported a record $4.29 billion in grew in the U.S. and international markets and we revenue. This represented 7% revenue growth successfully leveraged the TRANSFORMERS brand over 2010, which is ahead of our 5% compound into new categories, including KRE-O, our entirely annual growth rate target for revenue growth. We new construction brand, as well as TRANSFORMERS grew earnings per diluted share for the eleventh RESCUE BOTS, part of Hasbro’s all new PLAYSKOOL consecutive year, while returning $577 million HEROES line designed specifi cally for younger kids. to shareholders through our stock buyback and The BEYBLADE brand was an incredible success quarterly dividend programs. In early 2012, our globally, delivering $477 million in revenues during Board of Directors voted to increase our quarterly 2011. We sold over 60 million tops in 40 countries dividend 20% to $0.36 per share, marking the third and online, we had deep digital engagements with consecutive year we have raised our quarterly our consumers at beybladebattles.com. We now have dividend by 20% or more. ten million registered users on beybladebattles.com annual report 2011 and last year, these users battled more than 26 marketing spend more on the consumer, by pricing million times. our product to refl ect our innovation and by Through our partnership with Nelvana, strengthening our partnerships with our retailers, d-rights and TakaraTomy, we set out to manage we believe we can deliver better performance in BEYBLADE as a long-term battling brand with the U.S. & Canada business. continuous innovation. Leveraging global television programming and innovative play patterns, we Hasbro Gaming are excited to be entering the next phase of our Our Games and Puzzles category performance strategy with new, innovative play patterns. was also disappointing last year, contributing to The NERF brand, which has grown fourfold the weakness in the U.S. During the year, under over the past fi ve years, delivered $410 million in new leadership, we outlined a multi-year plan to revenue in 2011, essentially fl at with 2010, driven drive innovation and excellence in gaming, with by strong growth from international markets. The the goal of stabilizing this business in 2012 and NERF team continues to deliver great innovation delivering growth in 2013 and beyond. We are now for the brand and we have several major new focusing on a core set of gaming brands. We have initiatives planned for 2012. demonstrated in recent years that when we drive 2011 also marked the fi rst year under our long- innovation in our gaming brands, we have delivered term partnership with Sesame Workshop. Together, growth. But similar to the change we made in our we are building a year-round global brand and we toy business a few years back, we must focus our are creating play experiences around a number development and marketing resources on select of SESAME STREET characters, including ELMO, gaming brands that we view as having the greatest COOKIE MONSTER, and others, which engage global potential. children and help them learn. An example of the successful execution of this approach is MAGIC: THE GATHERING. The team at U.S. & Canada Execution Wizards of the Coast has done a tremendous job While our recent investments in establishing of taking this brand, which totaled less than $100 our global presence enabled us to deliver very million in revenues in 2008 and was declining, to strong growth in our international business and where it is today - the largest brand in our Games overall solid revenue growth for Hasbro during and Puzzles category, the largest game brand in the fourth quarter and full year 2011, we did not the U.S. and more than double its size versus just meet our expectations for growth in the U.S. and three years ago. It demonstrates that with new Canada segment, including in the Games and leadership, strong consumer insights, innovative Puzzles category. When we look to our success game play, and the integration of face-to-face and internationally, we know - and you can see - that digital play, gaming brands can thrive. our innovation, marketing and brands are very We also are working to better leverage the successful. While our performance in the U.S. and nearly one billion gamers in the marketplace today Canada segment was in line with the industry’s - that is fi ve times the number of gamers from just overall decline of 2%, we believe we can do better.

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