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The Old Gets Older, and the New Grows Russian Proverb

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The Old Gets Older, and the New Grows Russian Proverb STRATEGIES FOR BUSINESS IN MOSCOW The old gets older, and the new grows Russian proverb A PROPOS It’s difficult to find a city in the world that’s developing as In other words, we don’t know what would have hap- quickly as Moscow right now. It seems that it’s changing for pened to Khrushchyovkas in the future had the brave and the better every 24 hours. Every day there is something new grandiose renovation program not been approved last year. in the Russian capital: a new metro station opens, a new Just think: after it’s complete, people who currently live in road is being built, a new cafe or concert hall… It’s almost 350,000 apartments will be relocated to new, comfortable, like no change comes as a surprise anymore. At least that’s environmentally friendly housing. what everybody thought until last summer — until Sergey But this program will entail more than just the construction Sobyanin approved the renovation program on August 1, of new homes. It will also create an appealing, high-quality 2017. According to the program, over 5,000 residential urban environment in the renovated districts. buildings will be demolished within the next fifteen years. This number is shocking, considering that in most countries The scope of the renovation program is so broad that it will demolishing just one building would be a problem. require investments that, according to various estimates, may amount to $50 billion. It’s not a small sum of money. The project concerns old residential buildings — the Can foreign investors invest in this program? This question is so-called “Khrushchyovkas.” The buildings got this name worth asking. The thing is that for some time, Tverskaya 13 because most of them were constructed during the era of wasn’t considering foreign investors for the program. Offi- Nikita Khrushchev, the former leader of the USSR. These cials said that Moscow doesn’t plan on working with foreign five-story houses were erected quickly in order to resolve construction companies on the renovation program, since the housing crisis that transpired because people started they didn’t see much sense in having foreigners participate. moving from villages to quickly-developing industrial cit- But seven months later, they changed their perspective. ies. It was a good idea. Plus, the Khrushchyovkas were a temporary solution, not intended to last longer than 25 Even last summer, Sergey Sobyanin used his Twitter account years. Nikita Khrushchev was certain that communism will to announce an International competition for the develop- have been built in the USSR by 1980, and people would be ment of projects for districts under renovation, inviting moving into beautiful, modern buildings. As we all know, Europe’s best architecture firms to participate. this didn’t happen. Communism was not built by 1980, and it wasn’t built any time after that either. In Russia, the idea of communism collapsed, and the Khrushchyovkas started to go along with it. According to experts, many of them are in serious disrepair. Since we can’t fly to space from them, Sergo Kukhianidze like in Ilya Kabakov’s famous installation “The Man Who Editor in Chief Flew Into Space From His Apartment,” we had to think of something quickly! [email protected] CAPITAL IDEAS Founder: Department for External Economic Moscow official and International Relations of the Government of Moscow Address: 125009, Moscow, Voznesensky Pereylok, 22 Ph: +7 (495) 633-68-66, Fax: +7 (495) 633-68-65 Sergey Sobyanin elected Mayor E-mail: [email protected] of Moscow https://www.mos.ru/dvms Sergey Sobyanin took office as Mayor of Moscow. Publisher: National Review Ltd The inauguration took place on September 18, CEO – Sergei Oposhnyanskiy in the recently opened Zaryadye concert hall Phone.: +7 (495) 784-69-71 E-mail: [email protected] 6-7 CAPITAL IDEAS STRATEGIES FOR BUSINESS IN MOSCOW Editorial staff: 7-17 Editor-in-chief – Sergo Kukhianidze Production crew of the edition: Elena Egorova (deputy editor-in-chief), Moscow official Gennady Charodeev, Vladimir Dolmatov, Marina Ogorodnikova, Anastassia Paloni, Vladimir Smelov, Dmitry Sokolov, Marina Urshina, Anna Vavilina Days of Moscow Culture in Italy Consulting – Evgeny Khokhlov Days of Moscow Culture took place across three Italian Design – Robert Saifulin cities — Merano, Florence and Bari. Photo editor – Victoriya Oposhnyanskaya Page layout – Alexander Saifulin Assistant – Nadezhda Ratanova It’s Time for Moscow Editorial contacts The 6th international forum for Russian-language web: capitalideas.moscow foreign media “It’s Time for Moscow” took place in the e-mail: [email protected] Russian capital. The forum was organized by the Moscow f: capital.ideas.moscow Department of External Economic and International Relations. This year, the main topic of the forum was With assistance of Moscow Center for International Cooperation “Smart Cities.” Address: 105005, 68/8, build.1, Baumanskaya str., Moscow, Russia Phone/fax +7 (499) 267-46-56, http://www.mcms.ru/ Moscow Days in Belgium Distribution – "Trans-Media" Ltd Acknowledgements to: The Belgian cities of Brussels, Liege, and Antwerp hosted a PHOTO – www.mos.ru, www.dvms.mos.ru, www.stroi.mos.ru, ITAR TASS Agency, RIA- series of events within the scope of Moscow Days: economic Novosti, Getty Images Russia, companies and organizations, represented in the issue. forums, cultural events, and meetings with compatriots. If you wish to get new issues of Capital Ideas, please, apply to: [email protected]. The magazine is registered with at the Federal Authority of Legislative Control Moscow is 871 years old! in Mass Media and Cultural Heritage Protection. Media registration certificate 871 is quite the number! But Moscow is looking better and ФС77-53716, issued April 26, 2013. All reproduction permitted only with the Editor’s permission and reference to younger, holding interesting and colorful birthday celebrations ‘Capital Ideas’. every year. Distributed free of charge Published with support from the Department for External Economic and International Relations of the Government of Moscow Circulation : 7000 Signed into print 01. 10. 2018 Cover Story Face To Face Moscow In Words Renovations: Alexey Gromyko: 40-41 an unparalleled Those who are afraid of Nothing Ventured construction project has today’s Russia need to In the spirit of traditional begun in Moscow see a psychologist friendship and mutual A year ago, a new word was added to our everyday “Russia needs to adapt to the current reality vocabulary in Moscow — renovations. Right now, and not think about when the sanctions will understanding it’s one of the most popular words in the city. But be lifted,” said Alexey Gromyko, Director of the The 23rd session of the Russia-India Inter- “renovations” is more than just a new word for the Institute of Europe and Corresponding Member Governmental Commission on Trade, Economic, city residents. It’s a massive project that has never of the Russian Academy of Sciences (RAS), Scientific, Technical and Cultural Cooperation been attempted in any country in the world. during his interview with Capital Ideas. was held in the middle of September in Moscow 18-25 36-39 42-43 26-30 Face to Face Alexey Fursin: Right now, it’s easier to do business in Moscow than in Rome or Brussels “Boosting the capital’s investment appeal is a priority for the Moscow Government. The city is working on providing comfortable conditions for doing business and attracting investments to various spheres of the economy,” head of the Moscow Department of Science, Industrial Policy, and Entrepreneurship Alexey Fursin said in an exclusive interview with Capital Ideas. 32-35 The great power of football What the World Cup gave Moscow The FIFA World Cup was a real triumph, and Muscovites will remember this event forever. And not just in their minds and hearts. After the World Cup, city residents will be left with world- class stadiums, excellent football fields, certified hotels, renovated airports, high-speed Internet... October-December 2018 CAPITAL IDEAS 3 It’s Time for Moscow Ewald König: Europeans have to define Nothing Ventured relations with Russia themselves Michael Zipfel: Retail business Ewald König is a political scientist, writer, journalist, and TV host who has been living and working in Germany since will develop rapidly in Russia 1985. He has written several books (including one about Selgros Group is an international retail chain that has been Federal Chancellor Angela Merkel), is the Editor in Chief at operating on the Russian market since 2008. Over the past 10 korrespondenten.tv, and was a guest at the International Media years spent on the Russian market, the company has shown Conference “It’s Time for Moscow” at the end of July. He shared good results and is expanding according to plan. Michael his thoughts and impressions of the Russian Capital in an Zipfel, who has been the CEO of Selgros Cash & Carry Russia, interview with Capital Ideas. talked to Capital Ideas about his time in Russia. 44-47 62-65 48-50 66-69 It’s Time for Moscow Nothing Ventured Mathias von Hofen: The Russian market has a lot of There’s a lot to learn from Moscow potential All of the publications that independent journalist Mathias von Hofen writes The name KUKA Robotics, which is headquartered in Augsburg, the for wouldn’t be able to fit even on an unusually large professional card. capital of Swabia located in the south-west of Bavaria, speaks for There is Wirtschaftswoche, Bayerische Staatszeitung, Wirtschaftszeitung, itself. KUKA is one of the world’s leading robotics and automation Nürnberger Nachrichten and Weserkurier, along with several online media technology companies, with an annual turnover of about 3 billion outlets and local political science centers. At the “It’s Time for Moscow” euros.
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