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L'italiano E La Creativitˆ. Marchi E Costumi, Moda E Design

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L'italiano E La Creativitˆ. Marchi E Costumi, Moda E Design italiano_creativitàMF.pdf 1 10-10-2016 16:41:25 spacca LA LINGUA ITALIANA NEL MONDO Nuova serie e-book italiano_creativitàMF.pdf 2 10-10-2016 16:41:25 italiano_creativitàMF.pdf 3 10-10-2016 16:41:25 Frontespizio italiano_creativitàMF.pdf 4 10-10-2016 16:41:25 L’ebook è molto di + Seguici su facebook, twitter, ebook extra spacca © 2016 Accademia della Crusca, Firenze – goWare, Firenze ISBN 978-88-6797-642-3 LA LINGUA ITALIANA NEL MONDO. Nuova serie e-book Nessuna parte del libro può essere riprodotta in qualsiasi forma o con qualsiasi mezzo senza l’autorizzazione dei proprietari dei diritti e dell’editore. In copertina: Lettera dall’alfabeto di Luca Pacioli, in De divina proportione, 1509, Metropolitan Museum of Art, New York Accademia della Crusca Via di Castello 46 – 50141 Firenze +39 055 454277/8 – Fax +39 055 454279 Sito: www.accademiadellacrusca.it Facebook: https://www.facebook.com/AccademiaCrusca Twitter: https://twitter.com/AccademiaCrusca YouTube: https://www.youtube.com/user/AccademiaCrusca Contatti: http://www.accademiadellacrusca.it/it/contatta-la-crusca goWare è una startup fiorentina specializzata in nuova editoria Fateci avere i vostri commenti a: [email protected] Blogger e giornalisti possono richiedere una copia saggio a Maria Ranieri: [email protected] Redazione a cura di Dalila Bachis Copertina: Lorenzo Puliti Impaginazione: Marco Arrighi italiano_creativitàMF.pdf 5 10-10-2016 16:41:25 Indice Premessa .................................................................................................................................................................................................................................................................7 «Italian design» e disegno italiano: un bilancio linguistico attraverso il tempo di Gabriella Cartago ........................................................................................................................................................................................................................ 11 1. Dal Bel design agli anni Dieci ................................................................................................................................................................................... 11 2. Un italianismo di lunga durata che desta iniziali sospetti ................................................................................................ 17 3. Dalla grande trattatistica italiana di architettura al lessico intellettuale europeo .............................. 20 Bibliografia ............................................................................................................................................................................................................................................... 21 Tracce di lingua italiana nel design di Lorenzo Coveri, Simona Finessi e Cristina Bigliatti ................................................................................................................................................................................................................................ 23 1. Marchionimi del design tra inglese e italiano ..................................................................................................................................... 23 2. Un’intervista ................................................................................................................................................................................................................................... 23 Bibliografia ............................................................................................................................................................................................................................................... 27 I marchionimi italiani e la loro diffusione internazionale di Enzo Caffarelli .......................... 29 1. Introduzione ................................................................................................................................................................................................................................... 29 2. Pasta, pizza e vino ambasciatori di italianità nel mondo ..................................................................................................... 30 3. I marchi degli emigrati in altri settori ........................................................................................................................................................... 33 4. Otto casi esemplari di marchi italiani di successo internazionale ........................................................................... 34 5. Altri marchi italiani nel mondo ............................................................................................................................................................................ 41 6. Tipologia dei marchi di successo ......................................................................................................................................................................... 43 7. Nomi-garanzia e toponimi come marchi e insegne internazionali ....................................................................... 44 8. Marchi individuali: nomi italiani per autovetture estere .................................................................................................... 46 Bibliografia ............................................................................................................................................................................................................................................... 47 L'italiano sotto il marchio Ferrari di Andrea Viviani ........................................................................................................ 49 1. I modelli stradali ........................................................................................................................................................................................................................ 51 2. Il settore corse: la Scuderia Ferrari .................................................................................................................................................................... 52 Bibliografia ............................................................................................................................................................................................................................................... 53 Italianismi di moda nelle lingue del mondo di Giuseppe Sergio .................................................................... 55 1. Made in Italy (?) ......................................................................................................................................................................................................................... 55 2. Mode in Italy .................................................................................................................................................................................................................................. 56 3. Le parole italiane della moda in viaggio per il mondo ........................................................................................................... 60 Bibliografia ............................................................................................................................................................................................................................................... 65 5 italiano_creativitàMF.pdf 6 10-10-2016 16:41:25 La moda parla (ancora) italiano? di Lorenzo Coveri e Federica Fiori ................................................. 69 1. Comunicare la moda dalla carta stampata .............................................................................................................................................. 69 2. Una testimonianza .................................................................................................................................................................................................................. 69 Bibliografia ............................................................................................................................................................................................................................................... 72 Il costume: percorsi terminologici di Maria Teresa Zanola ....................................................................................... 75 1. L’italiano “costume” ............................................................................................................................................................................................................. 75 2. Vestirsi e travestirsi: le collezioni di immagini di costumi da Vecellio a Racinet................................ 76 3. Dal costume popolare alla commedia dell’arte ................................................................................................................................ 79 4. La terminologia del costume ..................................................................................................................................................................................... 81 5. Costume, teatro e moda .................................................................................................................................................................................................. 87 6. Conclusione: i mestieri del costume ..............................................................................................................................................................
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