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Harris Buzz Report #71

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Harris Buzz Report #71 Harris Buzz report #71 Awareness, discussion & excitement for the latest tech and entertainment news Jan 2017 fieldwork about us We are a full service research agency specialising Our contact details in technology, telecoms, media and entertainment. Steve Evans – entertainment We offer a full range of services, including: [email protected] 07849 172 341 concept testing Lee Langford – technology & telecoms product/service launching, including pack testing [email protected] 07966 339 606 new product development Martin Bradley – media & entertainment product/service configuration [email protected] 07748 541186 communications testing and tracking brand equity / extension / tracking Stephen Timms – technology [email protected] 07989 387 139 satisfaction, loyalty & stakeholder relationships segmentation Denholm Scotford – business market sizing / share / opportunities development [email protected] 07989 388 164 youth and kids research employee research www.harris-interactive.co.uk global omnibus research state-of-the-art qualitative techniques state-of-the-art online reporting and portals state-of-the-art online community capabilities If you like Buzz, you may like... The Internet of Things (IOT) is becoming a Harris Interactive online communities reality and our lives are increasingly smart facilitate an ongoing conversation with with usage of devices like smartphones and Concept Express™ enables you to make your customers, putting them at the heart of everything you do. tablets absolutely mainstream. faster decisions on product and service concepts prior to launch – for less budget Award winning full-service research Harris SmartLife is an ambitious report and without compromising on quality. design and category expertise meets looking at a whole range of existing and best-in-class community platform technology. upcoming devices, services and technologies Users of the new service will be able to test that will affect our everyday lives, whether it’s up to eight concepts at a time, across a With real-time reporting and global being entertained, life in the home, in the general population audience, receiving respondent access panels – all under kitchen, out and about and in the car. results in less than 24 hours; or amongst a one roof. targeted audience within several days. Click here for more details and contact us to find out more about Contact us to find out more Harris SmartLife: Contact us to find out more [email protected] Pete Cooke +44 (0)7989 387 093 [email protected] Steve Evans [email protected] Steve Evans +44 (0)7849 172 341 +44 (0)7849 172 341 3 In this report we look at: What is “Buzz”? LG reveals super-thin 'wallpaper' OLED TV Each month, we find out the Samsung reveals QLED TV powered by Quantum Dot Technology “buzz” of a dozen or so recent or Intel reveal VR (Virtual Reality) headsets upcoming releases/products for HTC Vive reveal an update to its VR headset technology, telecoms, media and HP Sprout Pro G2 revealed entertainment. Super Mario Run mobile game We find out 3 key buzz metrics Sherlock Series 4 on BBC One per news item/release/product: HSBC Voice ID launched to make telephone banking more secure 1.1 level of awareness & Sky Mobile launches familiarity Rogue One: A Star Wars Story movie 2.2 degree to which it generates Assassin's Creed movie discussion among peers A Monster Calls movie 3. degree of excitement it George Michael dies 3 generates . Robust quantitative method The Harris Buzz study results disclosed in this report may . Conducted via the Harris Interactive GB Online Omnibus not be used for advertising, marketing, or promotional purposes without the prior written consent of Harris Interactive. Products and brand names are trademarks or . 2,068 respondents, fieldwork 9 – 16 January 2017 registered trademarks of their respective owners. Data weighted to be representative of GB national demographics aged 16-64 4 Metric 1 of 3 Awareness buzz How we asked the question Please take a look at this list of technology, mobile and entertainment topics, new products and services. Tell us how familiar you are with each… extremely familiar very familiar somewhat familiar awareness just know the name and nothing more never heard of this 2 important things to note 1. We gave no further information or images to respondents, we just showed them the text list as shown at the beginning of this report 2. When considering all Buzz metrics, one needs to bear in mind that some products/services have been launched, some earlier than others, and some are yet to be launched Awareness buzz extremely very somewhat know name never familiar familiar familiar only heard of George Michael dies 38% 28% 21% 7% 5% 2016 ended with the loss of yet Rogue One: A Star Wars Story movie 19% 18% 24% 23% 16% another national figure, George Michael. This sad news tops our Sherlock Series 4 on BBC One 19% 17% 25% 24% 15% awareness chart for January. Assassin's Creed movie 12% 15% 24% 28% 22% Rogue One, the first offshoot story Intel reveal VR (Virtual Reality) headsets 6% 11% 23% 25% 36% in the Star Wars franchise and the Super Mario Run mobile game 7% 10% 18% 22% 42% new series of Sherlock on BBC One round off the top 3. Sky Mobile launches 6% 10% 20% 25% 39% Assassin's Creed, the film based on A Monster Calls movie 6% 10% 19% 22% 44% Ubisoft’s long-running gaming LG reveals super-thin 'wallpaper' OLED TV 5% 8% 16% 16% 55% franchise ranks 4th. HSBC Voice ID for secure phone banking 4% 8% 14% 18% 56% All the top 4 are placed within our Samsung QLED TV Quantum Dot Technology 4% 7% 14% 16% 60% top 200 all-time awareness list (overleaf). HTC Vive reveal an update to its VR headset 4% 6% 12% 15% 62% HP Sprout Pro G2 revealed 2% 4%9% 9% 76% base: all GB 16-64 (2,068) © Harris Interactive Harris © 6 Awareness buzz top 200 all time list Brexit 94 Prince Harry naked 72 Chilcot Report 62 JK Rowling reveal 56 David Bowie dies 93 iPlayer needs TV Licence 72 EU £13bn bill for Apple 62 Lincoln movie 56 2015 UK Election 90 Bake Off new series 71 Rogue One movie 61 Mockingjay Part 2 56 London 2012 opening 89 Eurovision 2015 71 BBC1 Sherlock Series 4 61 Sites go offline SOPA 56 Phone hacking 89 Matt LeBlanc on TopGear 71 Finding Dory 61 Terminator: Genisys 56 George Michael dies 88 The Voice UK launched 70 Samsung recall Note 7 61 Suicide Squad 55 Jimmy Savile scandal 88 Wiggins wins BBC Sport 70 I'm a Celebrity'16 Final 61 Amazon P offline 55 Michael Jackson’s doc 88 BBC3 digital-only 70 BBC1 Apprentice S11 61 Chris Moyles leaves 55 Queen's 90th 87 Strictly new series 2016 69 Entwistle resigns 61 Goal-line technology 55 Terry Wogan dies 86 12 Yrs a Slave best film 69 Paddington movie 61 iPhone 4S 55 HMV administration 86 Blatter resigns 69 50 Shades of Grey book 60 iPlayer 30 days 55 J.Clarkson suspended 86 Minions movie 69 BBC Three dropped 60 The New iPad 55 Olympic torch relay 86 Google UK tax controversy 69 Children in Need gig 60 Porridge/AYB Served 55 Murray loss Wimbledon 83 Charlie Sheen in news 68 Clarkson/Amazon 60 The Apprentice 2016 54 Oscars 2012 83 David Moyes sacked 68 Dark Knight Rises movie 60 Facebook “Timeline” 54 Wimbledon final '16 83 Felix Baumgartner dive 68 Game chain bust 60 Grand Theft Auto V 54 Final Harry Potter 82 Men In Black 3 movie 68 iPhone 5 60 Mad Max: FR 54 Steve Jobs dies 82 Adele album '25' 67 Les Misérables movie 60 Man of Steel movie 54 Alex Ferguson retires 81 50 Shades of Grey movie 67 Jason Bourne 59 Microsoft buy Skype 54 eBay hack 81 Murray Sports Person’y 67 Bourne Legacy movie 59 Rogue Nation movie 54 EURO 2012 81 New Strictly BBC1 67 Pornography filters 59 Star Wars/Disney deal 54 London 2012 tickets 81 Titanic 3D movie 67 Sherlock S03 on BBC1 59 Facebook WhatsApp 53 Stars at jubilee concert 81 TalkTalk cyber-attack 67 The Great Gatsby movie 59 Godzilla movie 53 Chris Evans quits Top Gear 81 iPhone 7 release 66 Windows 8 launched 59 Life of Pi movie 53 2014 Glasgow Games 80 Free TV licences>75s 66 The Secret Life of Pets 59 Nintendo 3DS 53 Baftas 2012 80 The Hobbit movie 66 #nomakeupselfie 58 Steve Jobs resigns 53 Blockbuster admin’n 80 Windows 10 66 IE9 launched 58 The Wolverine movie 53 Brits 2012 80 Batman v Superman 66 Internet ‘trolls’ id’d 58 Despicable Me 2 52 Star Wars: TFA movie 79 Planet Earth II 65 iPhone 6 and 6 Plus 58 England lose Ashes 0-5 52 2014 FIFA Brazil 79 Brexit Court ruling 65 Matt Smith last Dr Who 58 Fast & Furious 6 movie 52 Top Gear S26 (2016) 78 Oscars 2013 65 Samsung fined 58 James Arthur X Factor 52 EURO 2016 78 Comic Relief 2013 64 The Inbetweeners 2 58 Mrs Brown’s Boys 52 Leicester win League 77 DAB Radio 64 Twitter super-injunct 58 Muppets Most Wanted 52 Murdoch questions 77 Dawn Planet Apes 64 X-Men: Apocalypse 58 Prometheus movie 52 The Jungle Book movie 77 Freeview HD 64 Amazon Kindle Touch 57 X-Men:DoFP movie 52 Oscars 2016 77 Murdoch not fit person 64 Big Brother re-launch 57 Capt.America:Civil War 52 2016 Grand National 76 Peter Capaldi Dr. Who 64 ENG Ashes win 57 Assassin's Creed movie 51 Facebook shares 76 AbFab: The Movie 64 Iron Man 3 movie 57 Star Trek Beyond 51 Jimmy Carr tax 76 2015 BAFTA Awards 63 Leveson Report 57 Amazing Spiderman 2 51 Skyfall movie 76 3D TV sets 63 Murdoch’s BSkyB bid 57 Call of Duty: MW3 51 Rio 2016 opening 75 Dr Who 50th Anniv’y 63 Star Trek Into Darkness 57 CoD: Black Ops III 51 GBBO move to C4 74 Google brand change 63 The Inbetweeners 57 HG: Mockingjay 1 51 BlackBerry outage 74 I'm a Celebrity Final15
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