Retail reboot for the 20’s

Born from Retail, Built for Retailers

Steve Gurney Retail Industry Lead, EMEA 12th October 2020

© 2020, Web Services, Inc. or its Affiliates. Retail Webinar Series

MON AWS in Retail Oct 12

TUE Data Driven Retailing: Insight to Action – AI and ML’s Oct 13 Role in the New World of Retail WED Where Physical Meets Digital Oct 14 THU Retail Supply Chain Optimization Oct 15 FRI Next Gen Digital Platforms Oct 16

© 2020, , Inc. or its Affiliates. Agenda

• AWS Introduction

• Quick overview of where AWS works with Retailers • Digital customer engagement • Where physical meets digital • Supply chain optimisation • Wider Amazon relationship

• Retail Webinar Series

© 2020, Amazon Web Services, Inc. or its Affiliates. AWS launches – 2006 Creates the modern cloud services industry

2006 2020

2 … 175+

Compute & Storage Cloud Services

© 2020, Amazon Web Services, Inc. or its Affiliates. Customers drive innovation

175+ … 90%

Cloud Services Customer feedback

© 2020, Amazon Web Services, Inc. or its Affiliates. More Retail customers on AWS than anywhere else

Thousands of AWS Retail customers | Over $1 Trillion in consumer spending | Across every retail segment

© 2020, Amazon Web Services, Inc. or its Affiliates.

© 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved. Amazon Confidential and Trademark Learnings from Amazon Retail

Available Now Amazon Fraud Detector Amazon Forecast Contact Lens for Amazon Connect Amazon Personalize Amazon Sagemaker Studio Amazon Connect Amazon Sagemaker Autopilot & Polly Amazon CodeGuru Amazon Kinesis Video Streams Amazon Translate enhancements Recently Announced Amazon Sagemaker Ground Truth Amazon Rekognition Custom Labels Amazon AppFlow & EventBridge Amazon Sagemaker Autopilot

© 2020, Amazon Web Services, Inc. or its Affiliates. Morrisons Amazon Connect - cloud native contact centre

• Trained staff in half a day

• Cut over to Amazon Connect in a day

• Live in October 2019

• Reduce calls into stores

• Pay for usage only

• Instant voice recordings

© 2020, Amazon Web Services, Inc. or its Affiliates. Morrisons Pandemic contact centre reaction

24 hours 6x load Moved to home Used HQ & Store working within 24 employees to cope hours with increased demand

Daily Self Service Bots Changed voice Vulnerable recordings daily to registrations, new react service launches, store opening times etc. 15 mins 15 minutes to train new agents

© 2020, Amazon Web Services, Inc. or its Affiliates. Just Walk Out – Re-inventing physical retail

Amazon Go | Store Experience Guidelines 4.13.204.13.20 || AmazAmazon.con.comom CCONFIDENTIALONFIDENTIAL|| 2020

© 2020, Amazon Web Services, Inc. or its Affiliates. Amazon Dash Cart

FAST AND EASY CHECKOUT

Identify items as you go On-cart weighing Bag as You Shop Just Walk Out

SHOPPING ENGAGEMENT

Personalized recommendations Up-sell and cross-sell suggestions

SHOPPER INSIGHTS FOR MERCHANTS Heat maps Product/shelf interactions Customer journeys A/B testing

© 2020, Amazon Web Services, Inc. or its Affiliates. Amazon One

© 2020, Amazon Web Services, Inc. or its Affiliates. Where AWS works with Retailers

• Digital customer engagement

• Where physical meets digital

• Supply chain optimisation

© 2020, Amazon Web Services, Inc. or its Affiliates. Digital customer engagement

• Social advertising

• E-mail/SMS campaigns

• Customer insight

• Voice/Chat virtual assistants

• Personalization

• Algorithmic fashion consultants

• Live Commerce

© 2020, Amazon Web Services, Inc. or its Affiliates. Visual Search, Visual Fitting/Outfit Creation, AR

Virtual Search Uniqlo - Visenze Virtual fitting Asos - Zeekit

Room decorator tool amazon

© 2020, Amazon Web Services, Inc. or its Affiliates. Live Commerce Amazon Interactive video streaming

© 2020, Amazon Web Services, Inc. or its Affiliates. Where physical meets digital

• Mobile app in store

• Scanning

• Instant checkout

• Lockers

• Cashierless Checkout

• Real time inventory

• Stock optimisation

• Click & Collect/BOPIS

© 2020, Amazon Web Services, Inc. or its Affiliates. Supply chain optimisation

• Demand forecasting

• Replenishment optimisation

• Store stock optimisation

• Warehouse throughput capacity

• Real time inventory

• Last mile optimisation

© 2020, Amazon Web Services, Inc. or its Affiliates. Cloud native services

Benefits Post Pandemic Tech Trends • Accelerated DC migration/exit Agility React faster, quicker decisions • Move to cloud native, not just migrate existing apps

Cost Optimisation • Increased use of SaaS Right-size tech spend to revenue • Laser focus on top priorities

• Data, Data, Data… Business Optimisation Operational efficiency right across the business Quick wins on Free Cash Flow

© 2020, Amazon Web Services, Inc. or its Affiliates. There are many ways to partner with Amazon to drive retail transformation

IT Cloud Services Logistics Retail Distribution Demand Generation

© 2020, Amazon Web Services, Inc. or its Affiliates. Retail Webinar Series

TUE Data Driven Retailing: Insight to Action – AI and ML’s Oct 13 Role in the New World of Retail WED Where Physical Meets Digital Oct 14 THU Retail Supply Chain Optimization Oct 15 FRI Next Gen Digital Platforms Oct 16

* Each webinar will have a Q&A session with the speakers

© 2020, Amazon Web Services, Inc. or its Affiliates. Thank you

© 2020, Amazon Web Services, Inc. or its Affiliates.