August 2018 2018 E-COMMERCE INTELLIGENCE Published by:

YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED YEAR LAUNCHED Launched in 1994 as an online bookstore, amazon.com The brick-and-mortar behemoth launched its Launched target.com in 1999, Launched in 1999 as a com- Jump-started its entry into Began online sales following its Turned a minority share in its Entered the e-commerce realm in Launched its namesake site in 2000. Lowes.com launched in 1995. Launched bjs.com in 2006, only First went online in 1998 and add- Launched in 2000, e-commerce ef- First added ClickList in 2015 Began adding internet opera- One of the rst internet startups, has grown to include a massive rst- and third-party walmart.com site in the year 2000, adding a outsourcing web site platform and ful- prehensive online pharmacy, e-commerce with its purchase 2000 purchase of Petopia.com. namesake website to a con- 1998 with the launch of an online recently accelerating invest- ed a B2B marketplace in 2001, but forts are integrated within parent following the 2014 acquisition of tions in the 1990s and introduced the Peapod online grocery deliv- seller marketplace supported by a leading ful llment third-party marketplace in 2009. llment operations to Amazon in 2001 walgreens.com now offers a far of online pharmacy startup trolling stake in 2002, three years music store before adding other ments in the channel and hiring has kept the in-store experience company Walmart’s global team. Harris Teeter, where the online a third-party marketplace in ery subsidiary launched in 1996. proposition. before taking back control in 2011. greater assortment of products Soma.com in 1999. after its launch. product categories; in recent ONLINE REVENUE its rst-ever chief digital of cer. a priority. grocery click-and-collect service March 2018. Hannaford to Go launched in 2011. than in the retailer’s stores. ONLINE REVENUE years boldly overcame wide- Online sales grew 34% YOY in is called ExpressLane. ONLINE REVENUE Does not break out online sales. ly-feared “showrooming” con- scal 2017. EMarketer estimates ONLINE REVENUE ONLINE REVENUE Online sales grew approximately 44% to $11.5 ONLINE REVENUE ONLINE REVENUE ONLINE REVENUE cerns by embracing the concept. put the gure at $2.63 billion. On ONLINE REVENUE ONLINE REVENUE Does not break out online sales. ONLINE REVENUE ONLINE REVENUE Amassed $106.1 billion in North America sales in scal 2017. billion in scal 2018 across all the retailer’s Online sales represented 5.5% of the ONLINE REVENUE Does not break out online sales. Does not break out online sales. average, online sales account for Does not break out online sales. Online sales represented 13% of ONLINE REVENUE Had approximately $345 million in Peapod had $758 million in sales U.S. sites. retailer’s $71.9 billion in total sales in EMarketer estimates that parent PRODUCT 3.5% of the retailer’s total sales. Costco’s $126.17 billion in total Online sales increased 90% in 2017. online sales in 2017 – 5% of total in 2016. scal 2017, growing 27%. Online sales company Walgreens Boots Offers an expanded catalog ONLINE REVENUE net sales in scal 2017. PRODUCT grocery sales. PRODUCT represented 4.4% and 3.4% of the Alliance had $1.97 billion in online PRODUCT of pet products on petco.com, PRODUCT Reported $4.8 billion in domestic PRODUCT Sells a wide range of products PRODUCT Sells an estimated 372 million products including its retailer’s total sales in 2016 and 2015, sales (1.7% of total sales) in 2017. Offers an expanded selection of occasionally releasing new SKUs The retailer offers its entire in- online revenue in scal 2017, ONLINE REVENUE PRODUCT Carries some 7,000 SKUs and including online-only categories PRODUCT PRODUCT Grew its wide-ranging walmart.com assort- own manufactured electronics and private label items respectively. SKUs across multiple categories online ahead of their in-store store selection (with the exception growing 21% YOY. Online sales represented 6.7% Offers an expanded selection of makes full use of its website to PRODUCT such as outdoor swing sets, Online shoppers can pick from PRODUCT Peapod stocks more than 12,000 ment from 10 million SKUs in 2016 to 50 million (including Whole Foods brands). including vitamins, beauty, diet launches. Petco’s Doctors Foster of live pets) plus numerous e-com- of the retailer’s $100.9 billion in hundreds of thousands of items sell products online from a variety Expanded online offering of some sheds and vending machines. 70,000 SKUs spanning nearly Online shoppers have access products in a wide range of cate- in scal 2017. The company’s unique digital PRODUCT and nutrition, health and medi- and Smith site sells prescription merce exclusives online. Subsid- total sales in scal 2017, growing from over 20 categories online. of categories. 10,000 SKUs skews toward high- all of the retailer’s categories to expanded product offerings gories including prepared foods, brands sell in narrower categories, usually PRODUCT Offers products grouped into 15 cine, home health care, house- diets and pet medications along iary Chewy has its own selection PRODUCT 21.5% YOY. end products (including cof ns except alcohol. totaling 45,000 SKUs. The number wine, spirits, school supplies and targeting a different type of consumer. Jet ACQUISITIONS Hundreds of thousands of items are primary categories online, including hold, sexual health, and skin care. with an extensive selection of of 18,000 pet products and sells Sells technology products from and engagement rings), with ACQUISITIONS is expected to grow to more than health and beauty items. Purchased Whole Foods Market and Dubai-based skews toward premium brands to focus on a available online, ranging from electron- beauty; personal care; vitamins & other pet products, while its prescription foods and medications categories such as consumer ACQUISITIONS about 60% of the products not None. 100,000 SKUs with the launch of a PRODUCT Souq.com in 2017; Quidsi in 2011 (shut down in 2017); higher-income, urban shopper. ics to home furnishings. Select items supplements; medicines & treat- LiveAquaria subsidiary stocks with veterinarian approval. electronics, computing and None. available in stores. third-party marketplace. Offers an expanded selection of 1 ACQUISITIONS Woot.com in 2010, Zappos.com in 2009, and such as frozen food and fresh produce ments; baby, kids & toys; household; ACQUISITIONS sh and aquarium supplies. mobile phones, entertainment, Purchased Home Chef and a stake million SKUs online, ranging from Shopbop.com in 2006. are available to browse online but can grocery; and natural & organic. None. appliances, car electronics and HOME DELIVERY in Ocado in 2018; bought Vitacost. ACQUISITIONS home decor to power tools. HOME DELIVERY only be purchased in stores. wearable technology, as well as a ACQUISITIONS Free standard shipping for Plus com and Harris Teeter in 2014. ACQUISITIONS Purchased online brands Modcloth, Moose- variety of services and solutions. See “Ful llment Partners.” None. members with no minimum Acquired meal-kit delivery com- HOME DELIVERY jaw and Bonobos in 2017; and Jet, Hayneedle ACQUISITIONS HOME DELIVERY purchase. Regular Club Members pany Plated in September 2017. and ShoeBuy in 2016. Also in 2017 acquired Acquired drugstore.com and ACQUISITIONS Free two-day ship- ACQUISITIONS Free one- to two-day shipping of and nonmembers incur varying HOME DELIVERY Parcel, a startup that specializes in delivery of beauty.com in 2011, but shut the Acquired e-tailer The Company CLICK & COLLECT HOME DELIVERY charges for delivery. ping for Prime mem- Bought nonprescription orders of at least ACQUISITIONS PROGRAMS A HomeShop direct delivery pilot perishables and nonperishables to customers sites down in 2016. Store in 2017, and Blinds.com bers. Next-day and delivery $49. Orders below that threshold None. Lets shoppers pick up their online Free two-day delivery for orders tested at King Soopers was shut HOME DELIVERY in New York. Pending acquisition of a majority in 2014. Standard home delivery rates in same-day delivery for company carry a $5.49 delivery fee. Free orders in as little as two hours at of at least $75 via CostcoGrocery, down in April 2018. See “Ful ll- a variable cost. Prime stake in India’s Flipkart. Shipt in standard shipping for prescriptions, ACQUISITIONS or $3 for below-threshold orders. most areas are $9.95 on purchas- HOME DELIVERY Purchased ATGstores.com in 2011. designated check-in areas from ment Partners.” Now offers free two- 2017. which can also be ordered for one- HOME DELIVERY Nonmembers are subject to a 5% es of at least $150 and $12.95 on ACQUISITIONS Free one- to three-day delivery any of is 215 warehouse clubs hour delivery (some or two-day delivery for $4.99. ACQUISITIONS Free standard surcharge at checkout and do not purchases under $150. None. HOME DELIVERY with a minimum $35 purchase, or with its “Shop BJs.com - Pick Up markets require minimum purchase thresholds) and Acquired Doctors Foster and delivery for have access to select items and CLICK & COLLECT Free two-day if the order includes contact lens- HOME DELIVERY in-Club” service. one-hour delivery for $7.99. Grocery delivery is available Smith in 2014 and subscription My Best Buy discounts. PROGRAMS shipping with a es or a prescription. Expedited ACQUISITIONS Free standard shipping for all My- for a  at $14.99 monthly fee via AmazonFresh. Prime service PupBox in 2017. rewards pro- The ClickList drive-up click- HOME DELIVERY minimum $35 pur- Purchased Chewy in 2017. Lowe’s members. Nonmembers Pantry ships grocery, household and pet care items in two-day delivery and overnight gram members and-collect service (known as All orders have a $60 minimum chase. Same-day Previously bough Pet360 and receive free standard shipping “everyday” sizes for a  at $5.99 delivery fee for each next-day delivery options are on orders of ExpressLane at Harris Teeter) is and cost $9.95 for that amount, grocery delivery PetFoodDirect, but moved their on orders of at least $49. Free lled box of goods. Amazon Key offers in-house and also available. at least $35. CLICK & COLLECT expanding to some 1,600 locations with the price dropping to $7.95 is available in e-commerce offerings under Lowe’s truck delivery for any PROGRAMS HOME DELIVERY Elite members in 2018. The service costs $4.95. for orders of $75-$100 and $6.95 in-car delivery in 37 markets. Delivery also is available appliances priced at least $396. Offers a free “Club Pickup” service some markets, Free two-day shipping with a $35 Chewy or petsmart.com. are eligible for HOME DELIVERY for orders of $100 or more. from select Whole Foods stores. (formerly known as “Click ‘n’ Pull”) expanding to purchase or when paying with a RED- CLICK & COLLECT free delivery Free standard shipping for most PROGRAMS at all locations. Customers check 100 metropolitan card. Free next-day delivery via Target and scheduled orders over $45. Piloting van and areas by the end of 2018. Offers free “Ship to Store” for CLICK & COLLECT HOME DELIVERY car options for faster delivery on in at “Club Pickup” kiosks located CLICK & COLLECT PROGRAMS Restock for REDcard members, $2.99 for shipping with no minimum, while CLICK & COLLECT online orders at all locations. PROGRAMS Free standard shipping with a $49 at store entrances or drive-thru In participating everyone else. Expanding same-day de- Elite Plus members additionally small orders in certain markets. CLICK & COLLECT PROGRAMS Offers free in-store pickup in as lit- HOME DELIVERY purchase through both petsmart. pickup areas at select clubs. markets, Prime livery services to shoppers at a majority receive two-day shipping. PROGRAMS The “Hannaford to Go” program CLICK & COLLECT PROGRAMS tle as one hour as well as curbside Free standard shipping for orders com and Chewy. PetSmart also members can of its stores by holiday 2018 via Shipt. Offers a Drive-Up & Go click- lets shoppers place online orders Offers free pickup for general merchandise AUTO REPLENISHMENT pickup on thousands of non-pre- of $49 or more. LiveAquaria offers offers two-day and next-day CLICK & COLLECT reserve a time and-collect program allowing for same-day curbside pickup at orders at all store locations via dedicated “Auto-Reorder & Save” is avail- scription items at select stores. free shipping on aquarium supply delivery for an additional fee, and PROGRAMS for drive-up CLICK & COLLECT customers to place orders of at 41 stores. The service costs $5. service counters, Pickup Towers (expand- able for select orders of $19 or more or for aquatic same-day delivery from stores in Stores have dedicated pickup pickup with as PROGRAMS AUTO REPLENISHMENT least $30 for pick up at stores Peapod also allows for pickup ing to 650 stores in 2018) and lockers (at items identi ed life that costs at least $99. Doctors 30 markets for $5. The “Store Pickup” program areas for online orders, with more little notice as None. using the company’s reserved at more than 200 Stop & Shop, limited locations). Curbside grocery pickup on product Foster and Smith offers free ship- gives shoppers ve days to pick than 45% of U.S. online orders 15 minutes and parking. The service includes Giant-Landover and Giant- is expanding to more than 2,000 locations in detail pages ping on all prescription orders or up orders after they are ready. picked up in stores in 2017. The no minimum CLICK & COLLECT same-day and next-day options, Martin’s stores for $2.95. 2018. Also installing an automated dispensing and in the cart. general orders of at least $19. Stores have designated Store retailer also offers Load ’N Go PROGRAMS order via Ama- EASY REORDER and will be available at more than system at one store in Texas. Consumers se- Pickup parking spaces and check- hourly pickup-truck rentals and Recently renovated stores to CLICK & COLLECT zonFresh. Urban Items purchased online and in 500 locations by year’s end. lect the quantity out areas inside. self-service lockers at select dedicate more upfront space for PROGRAMS locations, including some Whole Foods stores, host stores are saved as “recent pur- and how often store entrances. online order pickup, along with AUTO REPLENISHMENT Offers pharmacy pick-up for Amazon Lockers for pickup of online orders. chases” for easy reordering. AUTO REPLENISHMENT they want the dedicated parking spots for pick- None. prescription purchases, but does Offers subscriptions to beauty and baby CLICK & COLLECT PROGRAMS item delivered. CLICK & COLLECT AUTO REPLENISHMENT ups with 15-minute time limits. not yet offer a click-and-collect sample boxes. PROGRAMS Offers My Best Buy members program for other items. AUTO REPLENISHMENT A “Drive Up” ser- AUTO REPLENISHMENT KEY FULFILLMENT vice lets shoppers Free click-and-collect service “Timed Replenish” to receive EASY REORDER PARTNERS The “Subscribe & Save” subscription program offers a “Ship & Save” provides free home AUTO REPLENISHMENT EASY REORDER provides products for pickup in recurring shipments of qualifying None. Kroger will begin a pilot in fall discounted price on an item (usually sold in bulk), free opt to pick up delivery at a customer’s speci ed None. A “Buy Again” tab on one hour. products such as electric tooth- shipping and automatic deliveries at designated times. orders for free in a frequency with a 20% discount. 2018 to test delivery via Nuro’s walgreens.com allows for brush heads, K-cups and water l- AUTO REPLENISHMENT  eet of autonomous vehicles. designated parking Approximately 3,000 products KEY FULFILLMENT easy reordering of previously ters. A “Smart Replenish” service “Subscription Orders” offer auto- area. Available across numerous categories PARTNERS Orders can be placed through EASY REORDER purchased products. Purchase works with qualifying printers that replenish, available for most items. ClickList or the Nuro app. EASY REORDER at more than 600 qualify for the service. CLICK & COLLECT Partners with Instacart to offer An Order Genius function auto- history can be sorted by “pur- monitor ink levels and automati- Prime members have stores in 20 states, PROGRAMS same-day grocery delivery. It also AUTO REPLENISHMENT matically lls carts with products chased online,” “purchased in cally order more when low. access to their com- the service will None. leverages third-party drivers like Plated meal kits are offered by purchased most frequently stores,” “frequently purchased” EASY REORDER plete purchase history expand to nearly EASY REORDER DoorDash or Schlep & Fetch for subscription and sold in stores. through Peapod, also incor- EASY REORDER and “recently purchased.” Saves members’ histories using and can reorder recent- A personalized “Easy 1,000 locations by Enables quick deli order delivery. AUTO REPLENISHMENT porating data from purchases AUTO REPLENISHMENT AUTO REPLENISHMENT its Easy Reorder feature, which ly/frequently purchased Reorder” functionality the end of 2018. reorders for None. made with Stop & Shop or Giant Repeat delivery of pet food, cat None. allows members to select from a items by voice via registers both in-store curbside loyalty cards. Also offers an “Ask KEY FULFILLMENT litter, dog treats, cleaning supplies list of their past in-club and online Alexa. Amazon’s Dash and online purchases PARTNERS pickup as part Peapod” Alexa skill that lets users AUTO REPLENISHMENT and pest control products comes EASY REORDER purchases including “Frequently Buttons allow users to for shoppers signed Walgreens partners with Post- of the CVS Ex- AUTO REPLENISHMENT EASY REORDER AUTO REPLENISHMENT add/remove items in their cart and An auto-replenishment service offers with free shipping and 20% off Offers an “order by item number” Ordered” items. order branded products in to their accounts mates. The service is available in press program A subscription service offers a “Buy again” buttons are located Business customers have access reorder the last order via voice. a 5% discount and free shipping. the rst order. Doctors Foster and function intended to facilitate at the push of a button. to build a list of items at least 600 stores in the U.S. The by letting 5% discount on qualifying orders. next to previously purchased to a business replenishment REDcard holders also receive 15% off Smith has its own repeat delivery quicker online checkouts for purchased often, in retailer also partners with Deliv users see a Chewy also had a subscription products for easy reordering. program. KEY FULFILLMENT subscription orders of baby products service and rewards trial with a shoppers who know a product’s order of frequency. to offer same-day prescription list of items service offering 5-10% discounts EASY REORDER PARTNERS KEY FULFILLMENT such as diapers and wipes. Piloting $30 gift certi cate. Launched a on qualifying products. item number. PARTNERS KEY FULFILLMENT PARTNERS Easy Reorder is delivery in the Dallas market. from past Lets account members log in to Offers same-day delivery via a subscription service for curated “Petco One” subscription service Instacart in select U.S. markets. Food Lion, Stop & Shop and Instacart provides delivery from Whole Foods stores available on desktops, via the retailer’s app and purchases view their full order history. KEY FULFILLMENT EASY REORDER KEY DIGITAL EVENTS deliveries of baby and toddler clothes for cats in 2018 and owns dog PARTNERS Giant-Landover all partner with in participating markets. Amazon itself is a ful llment by voice through Google Home. and reorder those products using MyLowe’s members have access KEY FULFILLMENT Periodic ClickList-exclusive sales from private label Cat & Jack. subscription service PupBox. The retailer is a Google Express EASY REORDER Instacart for delivery in some partner for many sellers via its “Ful llment by Amazon” the CVS app and website without to their complete in-store and PARTNERS are tied to the retailer’s promo- partner. A “Shop By History” list presents markets. Stop & Shop and proposition that has merchants paying a fee to have having to create an entirely new KEY FULFILLMENT online purchase history for easy Offers two-day and same-day PARTNERS tional calendar. all recent online purchases on KEY FULFILLMENT PARTNERS shopping cart. reordering. delivery via third party platforms Giant-Landover are also testing their inventory stored in Amazon’s ful llment centers EASY REORDER Partners with mobile shopping app one page and allows for speedy Walmart works with on-demand delivery such as Instacart, Shipt and Goo- delivery through Google Express. and to make use of the company’s supply chain and Tracks order histories allowing shop- Curbside to offer drive-up pickup reorders. services Postmates and DoorDash, as well KEY DIGITAL EVENTS gle Express, which allow members DIGITAL COUPONS shipping operations. Operating in more than 50 cities, pers to easily reorder items. of online orders in select stores, as Amazon Flex has temporary employees delivering as smart lock maker August Home. It is also KEY FULFILLMENT Super Bowl in February, Mother’s and nonmembers alike to order ClickList is fully integrated with PARTNERS EASY REORDER well as with Deliv to offer same- parcels with their own vehicles. A new Delivery Service a Google Express partner. Walmart and Jet Day in May, Father’s Day in June grocery and perishable items. each chain’s loyalty card and KEY FULFILLMENT Works with Instacart to offer PetSmart shoppers can mark day delivery of online orders. Partners program also allows entrepreneurs to run their both offer sampling with online orders via and Black Friday in November get digital coupon program, automat- PARTNERS KEY FULFILLMENT PARTNERS same-day shipping in as little as products as “favorites” for easy own local delivery  eets. BrandShare. heavy digital support. ically redeeming coupons loaded Partners with Shipt and Instacart The retailer is a Google Express partner. one hour, and with Curbside for reordering. Chewy has a “buy KEY DIGITAL EVENTS KEY DIGITAL EVENTS onto a shopper loyalty card when to offer same-day and one- to two- drive-up orders within one hour again” section within its member A Cyber Week promotion promis- Black Friday in November and KEY DIGITAL EVENTS a product is ordered the same way hour rush delivery, and recently via “CVS Express.” EASY REORDER account page where shoppers can KEY DIGITAL EVENTS KEY DIGITAL es 25% off regularly priced items KEY FULFILLMENT DIGITAL COUPONS Cyber Week in December. Black Friday in November and Cyber they would be used at checkout kicked off a pilot with Grubhub to KEY DIGITAL EVENTS Offers a “Quick Reorder” service reorder recently purchased items. Prime Day in July; Black Friday in November; 12 Days of EVENTS on walgreens.com. Recurring pro- PARTNERS Members digitally clip coupons Week in December. Football season in stores. Paper coupons can be deliver “ready-to-eat” food. Offers week-long savings during Cyber for website members. Deals and Cyber Week in December. Cyber Monday/Week in motions such as Friends & Family Partners with Dolly to offer same- provided by Quotient/Coupons.com also gets heavy digital support, redeemed at the time of pickup. Week in November. Also runs an online KEY DIGITAL EVENTS December. Also offers and Seniors Day deliver a 20% KEY DIGITAL EVENTS day delivery in select major markets. directly to their card; they are auto- especially at kickoff in August. KEY DIGITAL EVENTS a majority of its Black sale for “Green Monday” (the second Three-day Black Friday sales in KEY FULFILLMENT discount online (and in stores). PARTNERS Offers online-only deals during matically applied during a member’s KEY DIGITAL EVENTS None. Friday promotions Monday in December). November and Cyber Week in KEY FULFILLMENT PARTNERS None. Spring Black Friday in April and in-club or online checkout. BJ’s also Online sweepstakes/campaigns for early online. Provides December. KEY DIGITAL EVENTS A PetcoNow service operated Cyber Week in December. offers Instant Savings, which are football season from September- especially heavy digital DIGITAL COUPONS KEY DIGITAL EVENTS Spring Black Friday in March and January; Black Friday in November. DIGITAL COUPONS DIGITAL COUPONS through Instacart in 15 markets of- available exclusively on bjs.com. support for allergy “Paperless KEY DIGITAL Black Friday April, Black Friday in November Peapod doubles manufacturer cou- Offers both store fers delivery in two hours or less. season from March- Coupons” DIGITAL COUPONS EVENTS in November and Cyber Week in December. pons valued at under $1 but doesn’t and manufacturer May and grilling season program al- Coupons powered by Quotient/ Black Friday in and Cyber house any directly on its site. coupons via Cart- throughout the summer. lows loyalty Coupons.com are clippable directly November and Week in Hannaford to Go takes coupons at wheel that typically to ExtraCare cards from cvs.com, KEY DIGITAL DIGITAL COUPONS cardholders EVENTS Cyber Monday December. checkout, including digital or print- can only be used for receipts, email or the retailer’s in December. Offers coupons provided by who log in to Black Friday National Pet Quotient/Coupons.com for ed coupons from hannaford.com. in-store purchases “clip” offers mobile app. Coupons printed on DIGITAL COUPONS in July, Black Month tie-ins in-store and online purchases. DIGITAL COUPONS (unless explicitly directly to receipts or via in-store ExtraCare DIGITAL MEDIA/ANALYTICS Printable manufacturer coupons (provided by Friday in in May are Offers money- and percent-off coupons directly on stated otherwise). their cards. Coupon Centers can’t be redeemed Kroger Precision Marketing Quotient/Coupons.com) are available directly November and largely digital its website for online purchases across a wide range In the spring of Provided by online unless expressly stated. launched in fall 2017 to use DIGITAL COUPONS on the retailer’s website but can only be used Cyber Monday efforts. of products. 2018, Google’s rst Quotient/ DIGITAL COUPONS rst-party data to create targeted Albertsons offers digital coupons in stores. A “Pickup Discount” applies to in December. voice-activated Coupons.com, DIGITAL COUPONS Offers coupons provided by digital coupons and emails. KPM and deals accessible to loyalty eligible, online-only items for click-and-col- coupon was for $15 the coupons are automatically Delivers coupons via email, text, DIGITAL COUPONS Quotient/Coupons.com as well also allows for sponsored product cardholders with a Just For U lect shoppers. DIGITAL COUPONS DIGITAL MEDIA/ANALYTICS off a Target order via Google Express. applied when eligible products are DIGITAL COUPONS receipts and on in-store  yers. Sometimes offers promotional DIGITAL COUPONS as Instant Savings automatically recommendations on the retailer’s account that are redeemable in Occasionally emails subscribers Amazon has become a fast-growing media platform in added to a logged-in shopper’s Petco regularly uses digital ads While some coupons can be used codes or digital coupons for Promotes rebates but otherwise applied at checkout for purchas- websites and mobile app. Kroger stores and online. promotional codes that can be ap- the U.S. The in-house Amazon Media Group team sells e-commerce cart and automatical- and emails to provide codes for both online and in stores, they special offers redeemable during rarely provides digital coupons or es made during the designated launched Boosted Products in plied to online and in-store orders. ad products. The Amazon Advertising Platform offers DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS ly redeemed at checkout in stores. discounts on e-commerce orders. often only apply to one channel. online checkout. coupon codes. promotional period. Search in June 2018, which allows DIGITAL MEDIA/ANALYTICS programmatic buying, while Amazon Marketing Services Walmart introduced the Walmart Media Group Target Media Network uses shopper CPGs to promote their brands with DIGITAL MEDIA/ANALYTICS Peapod Digital Labs opened this offers self-serve, pay-per-click paid search as well as (WMG) strategic advertising platform in June, data to help brands better target their ads throughout the retailer’s dig- Launched Albertsons Performance year to drive digital and e-com- DIGITAL MEDIA/ANALYTICS Amazon Stores that let brand owners create customiz- following a four-year expansion of its digital digital ads to deliver the right message DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS DIGITAL MEDIA/ANALYTICS ital properties and see how they Media, a platform to help brands merce innovation, technology and None. able templates and a brand-speci c Amazon URL. ad tools under the Walmart Exchange (WMX). at the right time. None. None. None. None. None. None. None. None. None. are performing in real time. better target their ads, in 2018. experience.

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