DOCSLIB.ORG

Faculty of Education and Business Studies Department of Business and Economic Studies

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Faculty of Education and Business Studies Department of Business and Economic Studies Faculty of Education and Business Studies Department of Business and Economic Studies Customers Perspective of a Non-Reward Referral Marketing A Case Study of OnePlus Smartphone Manufacturer Dennis Luu 891223-3536 Muhamad Lubwama Sebisubi 880223-7977 Second Cycle 2015 Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder ABSTRACT Title: A Study of the Customers Perspective of a Non-Reward Referral Marketing Level: Master Thesis in Business Administration Author: Dennis Luu and Muhamad Lubwama Sebisubi Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2016 - January Aim: The aim of this study is to analyze how a non-reward referral program can be operated without offering a real incentive to one referring someone else to a company. A case of Oneplus smart phone Manufacturer Company is used to illustrate the topic under study in the introduction chapter to give the reader a clear picture of the study. Method: A quantitative data collection of the students in University of Gävle was conducted with Google forms. The data were then transcript to SPSS (Statistical Package for Social Science) for analyzing, the results were in mean value, standard deviation and cluster analysis. Result & Conclusions: The research concludes that product quality factor is most essential for a functional non-reward referral system. But also what consumer behavior does a company have to create in their customer, in order for such a system should work. Suggestions for future research: A qualitative research from both a company and its customer in an open-ended interview, to have a deeper understanding and insight of a non-reward referral system. Contribution of the thesis: Having limited theoretical literature on referral marketing without rewards, this thesis contributes to fill that gap by making an addition to existing literature on referral marketing. It also shows what a new firm can do to acquire new customers through cheap marketing. Key words: Non-reward referral marketing, Word of mouth, Viral marketing, Social ties. Acknowledgments We would like to deeply thank all the people who supported us with this study, especially our supervisor Maria Fregidou-Malama, for the effort and patience throughout the process of the thesis. We would also like to thank all the respondents who answered our survey making this study possible. Also we would like to thank all friends and families for supporting us to be able to attend the MBA program. Dennis Luu & Muhamad Lubwama Sebisubi January 2016, Gävle, Sweden. Table of Contents Introduction ................................................................................................................................ 1 1.1 Background ....................................................................................................................... 1 1.1.2 Case study: OnePlus ...................................................................................................... 2 1.1.3 Reasons why Oneplus used referral marketing (invite system) as marketing strategy. ............................................................................................................................... 3 1.2 Research Purpose & Questions ......................................................................................... 4 1.3 Limitations ........................................................................................................................ 5 1.4 Disposition ........................................................................................................................ 5 2. Theoretical Framework .......................................................................................................... 6 2.1 Referral marketing ............................................................................................................ 6 2.1.1 Referral marketing with rewards................................................................................ 7 2.1.2 Referral marketing without rewards .......................................................................... 8 2.2 Role of referrals in purchase decision .............................................................................. 9 2.3 Referral programs ........................................................................................................... 10 2.3.1 One sided reward referral program .......................................................................... 10 2.3.2 Two sided referral program ..................................................................................... 11 2.3.3 Referral program with no rewards (Invite program with no rewards) ..................... 11 2.4 Factors ............................................................................................................................ 11 2.4.1 Word of mouth ......................................................................................................... 11 2.4.2 Social Ties ................................................................................................................ 12 2.4.3 Price ......................................................................................................................... 12 2.4.4 Quality and Satisfaction ........................................................................................... 13 2.4.5 Features .................................................................................................................... 14 2.6 Conceptual framework ................................................................................................... 14 3. Methodology ........................................................................................................................ 16 3.1 Research Perspective (Epistemological considerations) ................................................ 16 3.2 Research methods ........................................................................................................... 16 3.2.1 Quantitative research................................................................................................ 17 3.2.2 Data collection and respondent selection ................................................................. 17 3.2.3 Selections of scales .................................................................................................. 17 3.3 Data Presentation and Analysis ...................................................................................... 18 3.3.1 Mean value ............................................................................................................... 18 3.3.2 Cluster analysis ........................................................................................................ 18 3.4 Reliability and validity ................................................................................................... 19 4. Empirical Findings ............................................................................................................... 20 4.1 Result .............................................................................................................................. 20 4.1.1 Data .......................................................................................................................... 20 4.2 Invite system ................................................................................................................... 21 4.3 Influences ........................................................................................................................ 24 4.3.1 Buying decision of the respondents ......................................................................... 24 4.3.2 Spread the word to anyone ....................................................................................... 26 4.3.3 Weak ties .................................................................................................................. 27 4.3.4 Strong ties ................................................................................................................ 30 4.4 Summary of the Empirical Findings ............................................................................... 32 5. Analysis ................................................................................................................................ 34 5.1 Referral marketing by invite system ............................................................................... 34 5.2 Ties & buying decision ................................................................................................... 34 5.3 Product attributes ............................................................................................................ 36 5.4 Cluster analysis ............................................................................................................... 37 5.4.1 Cluster 1. ‘The Family person’ ................................................................................ 38 5.4.2 Cluster 2 ‘The Great Customer’ ............................................................................... 39 5.4.3 Cluster 3 ‘The Dream Customer’ ............................................................................. 40 5.4.4 Cluster 4 “The don’t share with anyone person” ..................................................... 40 5.4.5 Summary of cluster analysis .................................................................................... 41 6. Conclusion ...........................................................................................................................
Load more

Recommended publications
  • Tietovuotomarkkinointi
    Tietovuotomarkkinointi Tariq Sediqi Opinnäytetyö Liiketalouden koulutusohjelma 2021 Tiivistelmä Tekijä(t) Tariq Sediqi Koulutusohjelma HELI Raportin/Opinnäytetyön nimi Sivu- ja liitesi- Tietovuotomarkkinointi vumäärä 52 + 7 Opinnäytetyö käsittelee tarkoituksellista tietovuotoa yritysten markkinointikeinona, josta muodostuu käsite tietovuotomarkkinointi. Se on ajankohtainen ja uudenlainen tapa markki- noida tuotteita tai palveluja ennen lanseerausta. Tietovuotomarkkinoinnissa tietoa vuode- taan hitaasti ja harkitusti eri keinoja ja kanavia hyödyntäen. Usein kuluttajan silmin tieto- vuoto näyttäytyy tahattomana ja yrityksen sisäpiiritietona. Tarkastelun kohteeksi valikoitui puhelinvalmistaja OnePlussan markkinointikampanja. Uu- desta puhelinmallista vuodettiin tietoa markkinointitarkoituksessa. Päätavoitteena oli selvit- tää, millä tavalla yritys käyttää suunniteltua ja tarkoituksellista tietovuotoa markkinointikei- nona. Lisäksi työssä vastataan kahteen tutkimuksen alaongelmaan: miksi sitä kannattaa käyttää markkinointikeinona ja millaisia keinoja tietovuotomarkkinoinnissa voidaan hyödyn- tää. Tietoperustassa käsitellään tietovuotomarkkinoinnin kannalta oleellisia sosiaalisen median kanavia. Lisäksi käsitellään tietovuotomarkkinoinnin kannalta merkittäviä markkinointipsy- kologisia vaikuttamiskeinoja. Lopuksi avataan tietovuotomarkkinointia teoreettisesta näkö- kulmasta. Tutkimuksen lähestymistapana käytetään laadullista tutkimusta. Tutkimusmenetelminä käytetään dokumenttianalyysiä, havainnointia ja netnografiaa. Tutkimusmateriaalina käyte-
    [Show full text]
  • China's Connected Consumers
    China’s Connected Consumers When 10,000 Chinese shop... Insights from a 2015 survey kpmg.com/cn In association with Contents Did you Executive Market know? Summary landscape 01 03 05 The luxury Cross-border e-commerce shopping – shopper – The global The journey is a Chinese two-way street luxury buyer 27 45 Online payments – Non-bank payment systems on the rise 55 © 2015 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. Contents © 2015 KPMG, a Hong Kong partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. 1 China’s Connected Consumers 2015 Did you know? • Online confidence is booming! 45 percent of luxury online shoppers now buy over half of their luxury goods online. We expect 50 percent of China’s domestic luxury consumption will be generated online by 2020. • Import duties reductions combined with brands’ recent moves to realign prices between overseas and China will boost China domestic full-price e-commerce, and challenge overseas websites. • From reviewing social media content, we noticed the emergence of retailer generated content alongside key opinion leaders’ and user-generated content. Brands need to adapt and publish more relevant and consumer-centric digital content or risk seeing their brand image diluted. • Although they remain value-driven, Chinese consumers – especially younger generations – are less price obsessed. This opens new opportunities for full price e-commerce for premium and luxury brands.
    [Show full text]
  • 1 | Page PROJECT REPORT ON: a STUDY on MARKETING
    PROJECT REPORT ON: A STUDY ON MARKETING STRATERGY OF ONE PLUS AND ITS EFFECTS ON CONSUMERS OF MUMBAI REGION SUBMITTED BY: DIVYA PUJARI T.Y. ACCOUNTING AND FINANCE (SEMESTER 6) SUBMITTED TO: PROJECT GUIDE: DR. NISHIKANT JHA ACADEMIC YEAR 2019-2020 1 | Page DECLARATION I DIVYA PUJARI FROM THAKUR COLLEGE OF SCIENCE AND COMMERCE STUDENT OF T.Y.BAF (ACCOUNTING AND FINANCE) SEM 6 HEREBY SUBMIT MY PROJECT ON “A STUDY ON MARKETING STRATEGIES OF ONE PLUS AND ITS EFFECTS ON CONSUMERS IN MUMBAI REGION” I ALSO DECLARE THAT THIS PROJECT WHICH IS PARTIAL FULLFILLMENT FOR THE DEGREE T.Y. BCOM (ACCOUNTING AND FINANCE) OFFERED BY UNIVERSITY OF MUMBAI IS THE RESULT OF MY OWN EFFORTS WITH THE HELP OF EXPERTS DIVYA PUJARI DATE: PLACE: 2 | Page CERTIFICATE THIS IS TO CERTIFY THE PROJECT ENTITLED IS SUCCESSFULLY DONE BY DIVYA PUJARI DURING THE THIRD YEAR SIXTH SEMESTER FROM THAKUR COLLEGE OF SCIENCE AND COMMERCE KANDIVALI (EAST) MUMBAI:400101 COORDINATOR PROJECT GUIDE PRINCIPAL INTERNAL EXAMINER EXTERNAL EXAMINER 3 | Page PROJECT REPORT ON: A STUDY ON MARKETING STRATEGIES OF ONE PLUS SIMILARITY INDEX FOUND: 11.4% Date:12 February 2020 Statistics: 2591 words plagiarized/ 22734 words in total Remarks: Low plagiarism report 4 | Page ACKNOWLEDGEMENT To list who all have helped me is difficult because they are so numerous and the depth is so enormous. I would like to acknowledge the following as being idealistic channels and fresh dimensions in the completion of this project. I take this opportunity to thank the University of Mumbai for giving me chance to do this project.
    [Show full text]
  • Oneplus Partners with Assurant to Offer Protection Plans for Its Newest
    OnePlus Partners with Assurant to Offer Protection Plans for its Newest Smartphones On-Guard by Assurant® offers three protection plan options to US and Canadian customers for the OnePlus X and OnePlus 2 ATLANTA, Nov. 23, 2015 –Global technology company OnePlus is partnering with Assurant Solutions to offer U.S. and Canadian customers protection plans for its newly released high-end, high-demand smartphones- the OnePlus X and OnePlus 2. “At OnePlus, we’re always looking for ways to provide a better customer experience,” said Co- Founder and Head of OnePlus Global, Carl Pei. “We’ve launched two new, highly popular phones this year and made protection plans available to our customers in Europe, India and China. Now we’re improving our customer experience in the U.S. and Canada by partnering with Assurant Solutions. Our philosophy to ‘never settle’ applies to everything we do. We chose Assurant because of its global expertise and innovative approach to protecting today’s connected devices.” On-Guard by Assurant® protection plans cover mechanical and electrical breakdown after the warranty expires, as well as accidental damage for selected plans. The three single-pay plan options provide a choice to purchase coverage for 12, 18 or 24 months. Pricing for On-Guard 12 by Assurant®, On-Guard Plus 18 by Assurant® and On-Guard Plus 24 by Assurant® ranges from US$20-$80 or CA$25-110, with no deductible requirement for mechanical or electrical breakdown claims. Accidental damage coverage against breaks and spills is only offered through the 18- and 24- month plans. On-Guard by Assurant® can be purchased with eligible OnePlus devices at www.oneplus.net.
    [Show full text]
  • Santa Claus with Headphones
    Santa Claus With Headphones headreachesOberon is unsubstantiated: fabulously while she Ivor negotiate always abstractlyintumescing and his pillaging termers her reeve devising. caudad, Subcontrary he imaging Garret so boastings.descriptively. Avery often clout diffusedly when inspectorial Inigo lance loungingly and overstocks her Submission of santa claus on grey background Santa Claus with headphones with an alpha channel. Thank advance for subsequent interest. Desertcart does not validate any claims made in the product descriptions above. In headphones with headphones christmas a range of products, therefore we are no poison and ask us some americans have made its first place. Santa Claus in-ear headphones SINSAY SL336-MLC. Capitol that the best nights since the earpods charging port. What trunk the Galaxy Wearable app do? This santa claus and headphones and herzegovina at wharton and how does not visible. Apple and Facebook have one startling thing missing ZDNet. By her way now that in have gotten cool tablet it's time to get such excellent earbuds to go with them pray at Woot you can tailor a beloved pair of. Santa Claus on headphones with the player resting on the floor. Your order history is empty! Capitol in Jackson, Miss. Air Jet Spun Yarn. They have almost all of news media as house impeachment trial of immigrants, we use in october and. Cheapskate exclusive Get a lifetime ZipDrive personal-cloud. The website have to hear from wfpk news media reporting is displayed for signing up if not be one media as an impeachment manager del. Supremely soft, superior quality. Directly from China SuppliersInteresting Bluetooth headset Christmas Cap Thick Soft Santa Claus headphone Hat with Mic Enjoy Free Shipping Worldwide.
    [Show full text]
  • The Effect of Liability of Foreignness on Firm's Internationalization Process
    The Effect of Liability of Foreignness on Firm’s Internationalization Process: A Study of Chinese Firms by Quentin Tigé Master of Science in Administration International Business A Thesis Submitted in Partial Fulfillment of Requirements for a Master of Science in Administration June, 2019 © Quentin Tigé, 2019 Résumé Jusqu’à présent, en ce qui concerne la littérature portant sur les affaires internationales, le centre de l’attention a toujours été porté sur l’expansion internationale des compagnies provenant de pays développés. Cependant, le 21e siècle a entrainé de sérieux changements en ce qui a trait à l’économie globale. Un nombre grandissant de compagnies provenant de marchés émergents rivalisent maintenant dans les marchés occidentaux. Dans ce contexte, il est intéressant d’étudier la réalité et les défis qu’ont à relever les multinationales provenant de marchés émergents. De plus, avec l’émergence de la Chine comme superpuissance économique, une multitude de firmes chinoises rivalisent à présent sur le marché global. Ceci dit, dans la conjoncture actuelle caractérisée par la guerre commerciale entre les États-Unis et la Chine, ainsi que par les conflits entourant la course vers les réseaux 5G, les firmes chinoises subissent des défis additionnels lorsqu’elles opèrent en Occident. Cette recherche vise à répondre à la question suivante : Comment le processus d’internationalisation des firmes chinoises est-il affecté par leur nationalité? Le but est non seulement d’identifier les défis rencontrés par les firmes chinoises en Occident, mais également d’observer le niveau de succès des différentes stratégies employées par celles-ci, et d’identifier les facteurs qui ont un effet de réduction ou d’aggravation des effets des différents défis rencontrés.
    [Show full text]
  • Superbrands 2020
    SUPERBRANDS 2020 World over, the mobile phone market is constantly in a state of flux and is highly competitive. India is no different with many international brands vying for attention. It is one of the most popular destinations for smartphone companies with as many mobile users as the entire population of the United States. The number of smartphone users in India is estimated to increase to about 442 million by 2022. The luxury segment with feature-rich handsets priced at over H50,000 – will see the biggest jump. OnePlus has amply understood this and all their product offerings are of high quality with premium features but at reasonable prices. Market without compromise and willing to spend a little The electronics industry had its emergence as a more if the pricing is justified. Today OnePlus and key driver of the global economy towards the its vision of “Never Settle” exhibits ubiquity, beginning of the 20th century. Mobile with a promise to grow in alignment with communication came to the fore, transforming customer wants. The mobile market was one itself as a necessity first and a luxury second. With of the few markets immune to economic many well- slowdown, and it continues to grow. established players dominating the Achievements market, there was a OnePlus has successfully launched hint of oligarchical thirteen flagship phones across 38 intimidation for new regions worldwide. Currently, brands, to step-up OnePlus phones are sold in more and challenge the than 50 countries and achieved norms. People grew 95% YoY growth in sales. The up with most company grew faster than the brands, overall segment (+66%) and but it remained the fastest-growing brand, driven by strong performances of both its 7 and 7T series.
    [Show full text]
  • Oneplus 5 Launch Event Live
    OnePlus 5 Launch Event. Live OnePlus 5 Launch Event. Live 1 / 5 2 / 5 Join us while we create history in India with the first ever OnePlus launch at a special live event! Wait for ... 1. oneplus launch event live 2. oneplus nord launch event live 3. oneplus tv launch event live The latest Android flagship launch event of the spring has arrived, as OnePlus is set to unveil its 2019 lineup at live events in NYC and London ... oneplus launch event live oneplus launch event live, oneplus launch event live stream, oneplus nord launch event live, oneplus 7t pro launch event live, oneplus tv launch event live, oneplus 7 launch event live, oneplus 7 pro launch event live, oneplus 7 pro launch event live stream YouTube Won’t Play in the Background in iOS 10.3.2 10.3.3 Here’s How to Fix It OnePlus has started the live stream of its flagship smartphone OnePlus 5 launch on its website and YouTube channel. OnePlus 5 launch event: The OnePlus 5 is finally here. OnePlus has started the live stream of its flagship smartphone OnePlus 5 launch on its website and YouTube channel.. Read Breaking News on OnePlus 5 launch event updated and published at Zee News. ... OnePlus 5 India launch today: Check out the live streaming. OnePlus 5 .... From a young company known for its over the top marketing tactics and invite-only way of buying a smartphone to launching one of the most ... Polarr Photo Editor 5.4.9 Crack Mac Osx 3 / 5 Windows 7 Home Premium 32 Bit Key oneplus nord launch event live ManageEngine ADManager Plus 7.0.1 Build 7011 Professional Free Download Thank you for joining us on the most important day in OnePlus history.
    [Show full text]
  • Agriculture News Sep - 2019
    GRASSROOT | Newsletter Oct - 2019 Agriculture News Sep - 2019 U. P’s first Agri export Policy • Uttar Pradesh Government notified • Pesticide residue, heavy metal and it’s first ever Agriculture Export Policy biological contamination testing labs 2019 on September in aim to become Na- accredited to National Accreditation tion’s first trillion dollar state economy. Board for Testing and Calibration Labo- • Government will also set up a state ratories will be setup at all levels. level agriculture export promotion cell • PPP mode is also adopted in the ar- at the existing directorate of agriculture eas of plan to set up pack houses, collec- marketing and agriculture foreign trade, tion centers, ripening chambers, reefer at Lucknow. and non-refer vans besides warehouses • Food processing industries with and cold storage facilities. 40% incentives will be set up near these clusters. Rise of Onion prices • The excess of monsoon in key onion • Centre has 56,000 tonnes of onion has producing states like Karnataka, Ma- been kept as a buffer stock. harashtra, Madhya Pradesh, Gujarat, • Onion prices will come to normal Rajasthan, Uttar Pradesh and Bihar af- in November as summer production fected the harvest the crop in time. This enters into the market - Government leads to an acute shortage of onion sup- said. ply in the market. • Government is taking measures to arrest the price hike. Various measures like discouraged the export, offloading buffer stock through cooperative, cen- ter has asked states to boost supply by lifting central buffer stock. States like Delhi, Tripura and Andhra Pradesh have accepted. NEWS www.agademy.in 07 GRASSROOT | Newsletter Oct - 2019 CMFRI - ISRO to collect data on wetlands • Central Marine Fisheries Research Institute and ISRO inked MoU to collect data on wetlands and an app has been developed by Space Applications Cen- tre of ISRO.
    [Show full text]
  • Europe Hears Call of Chinese Phones
    Established 1961 15 Technology Thursday, June 7, 2018 From beep to boom: Europe hears call of Chinese phones OnePlus, Xiaomi comes as users avoid spending $1000 on phones PARIS: China’s smartphone makers have long been ing make the switch. “I had already bought more confined to their enormous local market but this is fast expensive phones before and didn’t see the need to changing, with a growing number of western European spend so much money,” Judy Grayland, a 36-year-old users opting for a relatively cheap but still sleek Xiaomi Redmi 4X owner told AFP. Chinese-made upgrade. Chinese top-range phones are “I am really happy with it. It works really well and it often around half the price of those made by US and looks nice,” said the Madrid-based translator and Korean rivals, with many devotees swearing by the mother of one. Hearing the call of European consumers, quality of their devices, insisting they are just as ele- Xiaomi recently opened its first flagship store in Paris, gant, functional and durable as any other model. and OnePlus’ phones have gone on sale in the cata- The aggressive expansion into western Europe- logues of French operator Bouygues Telecom. Both mainly Spain, Italy and France brands, complete with acces- for now-of Chinese firms sories, are widely available OnePlus and Xiaomi comes as online. users grow less willing to fork “We have to go to market out around $1,000 (850 They step by step. We’re already in euros) for a new device. At Spain and Italy and we’ve the same time the Chinese face stiff learned there for the other market reaches saturation European markets,” Xiaomi point, according to Roberta competition vice president Xiang Wang Cozza, an analyst at American said.
    [Show full text]
  • Entrepreneurship in China: Small Batch Production of Consumer Goods
    I Entrepreneurship in China: Small Batch Production of Consumer Goods ANDREA EGBRINGHOFF Master of Science Thesis Stockholm, Sweden 2016 I Entrepreneurship in China: Small Batch Production of Consumer Goods Andrea Egbringhoff Master of Science Thesis INDEK 2016:90 KTH Industrial Engineering and Management Industrial Management SE-100 44 STOCKHOLM Master of Science Thesis INDEK 2016:90 Entrepreneurship in China: Small Batch Production of Consumer Goods Andrea Egbringhoff Approved Examiner Supervisor 2016-06-09 Terrence Brown Gregg Vanourek Commissioner Contact person Marie-Claire Maxwell n.a Abstract: The big country in the Far East appeared in the past as if only big corporates could do business there. This point of view changed immensely over the past 10 years. Nowadays, numerous co-working spaces, maker spaces and incubators present a fertile ground for young ventures. The situation around the Chinese startup scene changed dramatically. With the current government’s Five-Year-Plan, it becomes obvious that the political change is in favor of those young individuals who bring jobs and new perspectives for the country. Obviously, the target is not to promote western startups to settle in China primarily but to give Chinese startups the inspiration through the foreign spirit. So the research question goes as follows: What aspects of a manufacturing project will influence the success of a foreign entrepreneur in China? The methodology for this study is widely based on literature review and semi- structured interviews with entrepreneurs, consultancy agencies and non- governmental organizations. Whereas the focus lays on foreign startups whose goal is to set up manufacturing of a consumer product in China.
    [Show full text]
  • Callection-Press-Information.Pdf
    Following the recent announcement by OnePlus of its collaboration with acclaimed French fashion designer, Jean-Charles de Castelbajac, today marks the launch of "Callection", a limited-edition design of the company's flagship phone, the OnePlus 5 JCC+, along with an exclusive line of accessories. As a fashion pioneer, Castelbajac has been redefining the frontiers of art and fashion since the 1980s, when he first asked artists to paint his dresses. The exclusive "Callection", made up of holsters, bags, caps, t-shirts, and a limited- edition OnePlus 5 design, is reflective of Castelbajac’s signature, chromatic style. “We're always looking to try new things with partners who embody the Never Settle spirit," said OnePlus co-founder and Head of Global, Carl Pei. "It's been great collaborating with an icon like Jean-Charles Castelbajac, who is continuously bringing game-changing ideas to the fashion industry." Known among his peers as the 'King of Unconventional’, Castelbajac challenges the conventions of design, just as OnePlus challenges the conventions of the smartphone industry. The unique and contemporary collection is the product of two like-minded disruptors working together. "I always like looking towards the future," said Castelbajac. "To change the world, you always need to be creative and work with people who are ahead of their time." The line will be available for purchase at two pop-up events and online at OnePlus.net. To kick off the "Callection", OnePlus has teamed up with iconic fashion boutique, colette to host a pop- up event at its retail store in Paris on September 22nd at 11:00 am CET.
    [Show full text]