Universum Talent Research 2019 Partner Report | KIMEP University Kazakh Edition | Students | All Main Fields of Study
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Universum Talent Research 2019 Partner Report | KIMEP University Kazakh Edition | Students | All main fields of study 1 2019 | Kazakhstan | Students | All main fields of study What we cover in the report 1 INTRODUCTION 2 TALENT PROFILE 3 UNIVERSITY BRAND PERCEPTION 4 COMMUNICATION 5 CAREER AND EMPLOYER PREFERENCES 6 APPENDIX 2 2019 | Kazakhstan | Students | All main fields of study Table of contents 1 INTRODUCTION In this section you will learn: • How Universum works • How you can use this report • The target groups covered in this report 3 2019 | Kazakhstan | Students | All main fields of study Universum at a glance Universum Access, the interactive platform to dive Partner with 1700 clients 30 years of global data deeper into your brand. globally, from local champions and experience to global giants EBNow Most Attractive Employer 1 decade publishing the Fourth year delivering rankings published in 40+ World's Most Attractive our established industry markets Employers benchmark 1+ million respondents make Certified 1000+ Employer Established and globally our survey the world's largest Branding Professionals recognized media partner talent survey 4 2019 | Kazakhstan | Students | All main fields of study We partner with the best universities in the world As part of our mission to connect talent with the future, we go straight to the source. Universum partners with the most important universities all over the world to gain insights about talents’ skills, preferences and plans for their future. With these unique insights and 30 years of experience in the realm of Employer Branding, Universum helps universities understand best practices when interacting with employers, and provides detailed data on how students and alumni perceive top employers and modern careers. Together, Universum and universities around the world are creating a more transparent world around education and career readiness. 5 2019 | Kazakhstan | Students | All main fields of study Our work makes an impact across the globe Featured in prominent global media with reach in the millions – recognized by c-level executives Media coverage in over These are the Most Attractive 60 Employers for Business countries students How the Best Global World Economic Forum Employers Convince Workers to Join and HBR Stay Awareness vs. Differentiation: It’s Time for Organizations to Distinguish Their Employer Are you a doer or a manager? Brand The Economist Forbes World’s Top Employers for New Grads Gen Y: One size does not CNN Money fit all at the office BBC 6 2019 | Kazakhstan | Students | All main fields of study This report helps you to… UNDERSTAND IDENTIFY ATTRACT MANAGE …your talents’ career …your talents’ …relevant employers …your brand preferences & readiness for their to cooperate with perception & expectations professional lives you attractiveness Connecting Talent with the Future Universum is the global leader in the field of employer branding and talent research. Through our market research, consulting and media solutions we aim to close the gap between the expectations of employers and talent, as well as support Higher Education Institutions in their roles. Our unique insights into the recruitment challenges of employers and the dynamics of the talent market, help colleges and universities worldwide. Learn more: https://universumglobal.com/university-partners/ 7 2019 | Kazakhstan | Students | All main fields of study Target groups Main Field of Study Your students All students THE QUESTIONNAIRE • Created with 30 years of experience, extensive research within Business/Commerce 370 2 979 HR, focus groups and communication with our clients talents. Engineering 0 1 697 • Global perspective - local insight. Health/Medicine 2 624 • Conducted via an online survey. The online link was distributed Humanities/Liberal Arts/Education 66 2 044 via university and talent-networks, communities, the Universum IT 0 959 Panel and different local and global partners. Law 54 572 Natural Sciences 2 1 061 RESPONDENTS • Students at higher educational institutions NUMBER OF RESPONDENTS Your students 494 FIELD PERIOD November 2018 - April 2019 All students 9 936 Total number of respondents in the survey 9 936 8 2019 | Kazakhstan | Students | All main fields of study Table of contents INTRODUCTION This chapter focuses on the 1 competences of your talent and how they compare to the 2 TALENT PROFILE comparison group. These insights will help you improve the employability of your talent by being able to communicate their unique value to employers. 9 2019 | Kazakhstan | Students | All main fields of study The Universum Career Profiles Your students All students 10 2019 | Kazakhstan | Students | All main fields of study The students’ profiles 32 % 68 % 44 % 56 % Male Female Male Female AVERAGE EXPECTED MONTHLY SALARY AVERAGE EXPECTED MONTHLY SALARY 265 113 KZT 255 230 KZT TOP CAREER GOALS TOP CAREER GOALS 1. To have an international career 1. To be a technical or functional expert 2. To be competitively or intellectually challenged 2. To be competitively or intellectually challenged 3. To be secure or stable in my job 3. To be secure or stable in my job ATTRACTIVE UNIVERSITY ATTRIBUTES ATTRACTIVE UNIVERSITY ATTRIBUTES 1. International acclaim 1. Friendly and open environment 2. Exceptional professors/lecturers 2. International acclaim 3. Friendly and open environment 3. Exceptional professors/lecturers YEAR OF GRADUATION YEAR OF GRADUATION 39% 24% 22% 23% 23% 25% 21% 11% 3% 1% 1% 1% 4% 3% 2018 2019 2020 2021 2022 2023 2024 2018 2019 2020 2021 2022 2023 2024 or later or later 11 2019 | Kazakhstan | Students | All main fields of study Skills Self Assessment Without proof of performance, employers cannot be sure of graduates’ skills or abilities. Therefore, it is not that graduates innately lack those skill sets, but it is difficult to prove that they possess them. We provide insights about which skills your students think they are strong in and which skills they would like to improve in order to support you in preparing your students for the working world, Your students’ top 3 strongest skills Your students’ top 3 improvement areas 1. Responsibility 1. Time management 2. Integrity 2. Problem-solving 3. Team work 3. Communication 12 2019 | Kazakhstan | Students | All main fields of study Your students’ strengths (and weaknesses) 21% Time management 11% 21% Flexibility 15% 27% Adaptability 23% 28% Communication 24% Your students 12% Work ethic All students 11% 64% Responsibility 65% 45% Integrity 46% 26% Problem-solving 29% 21% Positive attitude 27% Sorted by the difference between the two target groups target two the between difference the by Sorted 31% Team work 37% • Which of these skills do you consider yourself strongest in? (Please select a maximum of 3 alternatives.) • The graph is sorted descending by the difference between the two target groups. 13 2019 | Kazakhstan | Students | All main fields of study Your students’ improvement areas 53% Time management 43% 41% Problem-solving 37% 35% Communication 32% 16% Work ethic 15% Your students 32% Positive attitude All students 30% 26% Flexibility 25% 22% Adaptability 23% 23% Team work 26% 14% Responsibility 20% Sorted by the difference between the two target groups target two the between difference the by Sorted 3% Integrity 12% • Which of these skills would you most like to improve? • The graph is sorted descending by the difference between the two target groups. 14 2019 | Kazakhstan | Students | All main fields of study Practical experiences (1/2) 60% I have done volunteer service 32% 54% I have travelled abroad 20% 50% I have done internships/apprenticeships in my home country 30% 37% I have had part-time jobs not related to my area of study Your students 33% All students 36% I have studied abroad 8% 33% I have had a summer job in my home country 40% 29% I have had a leading role in student organizations 21% 27% I have had part-time jobs related to my area of study 16% 26% I have been a group leader in student events 24% • Which of the following experiences do you have? Please select as many as applicable. 15 2019 | Kazakhstan | Students | All main fields of study Practical experiences (2/2) 26% I have been a tutor 17% 15% I have had full-time jobs not related to my area of study 21% 7% I have been a team leader in a sport club 11% 6% I have done internships/apprenticeships abroad Your students 5% All students 6% I have had a summer job abroad 4% 5% I have had full-time jobs related to my area of study 7% 5% I have my own start-up 8% 3% I have done military service 3% 3% Other 5% • Which of the following experiences do you have? Please select as many as applicable. 16 2019 | Kazakhstan | Students | All main fields of study Table of contents INTRODUCTION This chapter evaluates your 1 university brand perception with regards to four different 2 TALENT PROFILE aspects: • Reputation & Image UNIVERSITY BRAND PERCEPTION • Educational Offering 3 • Culture & Student Life • Employability & Future Opportunities This chapter also offers insights on the preferred career/alumni services used by your talent. 17 2019 | Kazakhstan | Students | All main fields of study What talent thinks about KIMEP University • What is the first word that comes to mind when you think of your college or university? • These are answers were provided by your talent. • Spelling mistakes might occur. • Different colors have been used for design purposes only & reflect the associations of your talent. 18 2019 | Kazakhstan | Students | All main fields of study Is your image distinct?