Equinix Performance Hub™

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EQUINIX PERFORMANCE HUB™ Fast, Consistent and Reliable Network and Application Performance for the Enterprise AT-A-GLANCE The Network Reimagined How to Design and Deploy an Equinix Performance Hub Enterprise demands a lot from a network. It must be robust, secure, distributed and Current IT trends are moving towards cloud computing, but limited skills and experience able to meet on-premise and cloud application performance needs. The Equinix leave enterprises unsure how to get to the cloud with an efficient, distributed and scalable Performance Hub is an extension node of an enterprise’s network into an Equinix network infrastructure. Equinix can make this process easier and more efficient with its International Business Exchange™ (IBX®) data center. It enables an enterprise to consulting services and validation design program. securely and reliably connect to the network and cloud providers. The deployment in the IBX includes off-the-shelf networking and other infrastructure equipment. Internet Benefits • Move to Cloud: Enables easy private cloud deployment, secure and direct Performance Hub Rack connectivity to public clouds, laying the foundation of a hybrid cloud.

• Efficient Network: Simplifies the network and provides access to the cloud Aggregation Routing

and the Internet without hair-pinning traffic only via select locations. Switching • Improves Quality of Experience (QoE): Optimizes network and application QoE WAN Accl. Firewall by offering higher throughput and low latency, and deploying close to end-users. VPN Load Balancing High Speed Local Loop/ High Speed Local Loop/ • Provider Choices: Provides connectivity to 975 networks, 450 cloud providers Metro Ethernet Metro Ethernet

PLATFORM and 600 IT service providers. Branch/Store (1 toN) EQUINIX • Higher Manageability: Provides the agility, security and visibility needed to take Data Center/HQ/Campus control of the network.

Performance Hub Components

WAN/MPLS

Enterprises can connect their headquarters and branch offices to the nearest Equinix IBX data centers via high speed local loop or Ethernet connectivity. Within the IBX, enterprises can deploy network equipment and connect to network and cloud providers.

Performance Hubs (PH) are usually deployed in local proximity to specific end-user communities. Equinix IBX data centers are prime locations for Performance Hub deployments because they host an expansive mix of network and cloud services. This allows enterprises to easily build future hybrid cloud deployments.

Equinix IBXs offer industry-leading reliability and security and the ability for enterprises to connect to more than 975 networks, 450 cloud providers and 600 IT service providers. The Performance Hub solution enables enterprises to easily adopt these deployment elements.

www.equinix.com AT-A-GLANCE EQUINIX PERFORMANCE HUB™

Enterprises can connect their locations to a Performance Hub in the following ways: Equinix Validated Design (EVD) Equinix Validated Design (EVD) is a solutions validation program which tests and

Enterprise-WAN Scenarios Cloud-Connector Scenarios certifies reference architecture design and solution components (network infrastructure, on-premise and cloud applications) for full-scale deployment. Scenario 1 (S1) Scenario 2 (S2) Scenario 3 (S3) Scenario 4 (S4) Scenario 5 (S5)

Tether an existing Connect HQ & branch Connect inter- Direct connect to Connect to on-premise EVD for Performance Hub provides a detailed design guide for building Equinix Performance regional branch enterprise data center office locations to public cloud providers resources and public Hubs. It offers guidelines for integrating networking, compute, storage and network services, to closest IBX closest IBX offices via IBX through PH cloud through PH Interconnect achieving WAN optimization, securely connecting to the industry’s leading public cloud providers and deploying the PH in industry-leading Equinix IBX colocation facilities. Solution Components The following table summarizes the components of the PH architecture. The hardware Equinix Consulting Services (ECS) and software solution components are recommendations based on EVD benchmark Equinix Consulting Services offers guidance every step of the way by performing results. Customers are at liberty to choose other products according to their preferences. detailed business and technical analysis and providing recommendations to optimize network and application performance. Enterprise Cloud WAN Connectors Components Description Scenarios Scenarios Customer Engagement Flow S1 S2 S3 S4 S5 Equinix IBX Flexspace, Power, Cabinets & Cooling & X-Connect Network Long Haul Connectivity (MPLS-VPN) Connectivity Ethernet (Private Line or VPLS) Localloop Connectivity (MPLS-VPN or VPLS or Metro-E) Internet Connectivity Network Routing—Juniper MX-5 Equipment Switching—Alcatel-Lucent 7210 Firewall—Palo Alto 5020 SSL-VPN—Palo Alto 5020 Load Balancer—A10 Thunder 1030 * * WAN acceleration—Silver-Peak VX2000/8000 Network Thousandeyes.com—SaaS application (latency Performance measurements between locations) Management Logicmonitor.com—SaaS application (Monitoring, Collecting, Alerting, Trending, Reporting) * * Application Performance Appneta—APM (Trace, Path, App, FlowView) Management * * All work will be performed and delivered by Equinix Consulting Services (“ECS”) professionals and/or ECS approved consulting partners. Compute Dell PowerEdge R720 & Storage * * (Equinix IBX VMware ESXi.5.x Hypervisor * * Rack) Netapp FAS series—Storage * * For More Information Compute Amazon Web Services (EC2)—Public Compute http://www.equinix.com/platform-equinix/performance-architecture/ & Storage (Public Cloud) Amazon Web Service (S3)—Public Storage network-performance-hubs or contact us at Email: [email protected] * Optional: Needed for Application Hosted in Equinix IBX Rack

QUESTIONS 1. What is the Equinix Performance Hub (PH)?

1. What is the Equinix Performance Hub (PH)? The Equinix Performance Hub increases flexibility and options for customers by adding Equinix as an additional site to their existing corporate wide area network (WAN). 2. What are the benefits of the Equinix Performance Customers can then connect privately and directly to Hub? the interconnection-rich ecosystem inside an Equinix International Business Exchange™ (IBX®) data center. 3. How does Equinix Performance Hub improve performance? Direct connections to business partners and service providers can dramatically improve application performance 4. What impact does a Performance Hub have on for corporate users and significantly improve the total cost of overall technology spend or cost? ownership.

5. What kind of solutions can easily be built through 2. What are the benefits of the Equinix Performance the Performance Hub architecture? Hub?

The Equinix Performance Hub can solve multiple 6. How can Equinix assist customers who are business issues that customers may be experiencing considering deploying a Performance Hub? today. Customers can start off with a small Performance Hub implementation to address a single issue, tackle 7. How can I learn more about Equinix Performance multiple issues at once, or modify their Performance Hub Hub? implementation over time as their business needs change.

Some examples of where Performance Hub can immediately address customer’s needs are:

• Cloud Enablement: Direct and private connections to multiple cloud service providers enable customers to build hybrid cloud solutions that maximize their existing infrastructure, while making it more scalable and secure. They also offer the certainty and predictable performance that’s difficult to achieve over the public Internet.

• Application Performance: The choice to keep some applications central while choosing to push others closer to the user base can dramatically improve application performance. Established performance benchmarks using common corporate applications show significantly improved results with Performance Hub over a typical corporate implementation.

• Provider Choice: Customers who deploy a Performance Hub solution have the capability to connect to 975+ networks, 450+ cloud providers and 600+ IT service providers within the Equinix ecosystem.

equinix.com FREQUENTLY ASKED QUESTIONS EQUINIX PERFORMANCE HUB™

3. How does Equinix Performance Hub improve 6. How can Equinix assist customers who are performance? considering deploying a Performance Hub?

Customers can deploy Performance Hubs at any of our 100+ Equinix can assist customers in a number of ways when they IBX data centers which span five continents, 15 countries are considering a Performance Hub solution: and 32 metro areas. Adding single or multiple Performance Hubs to an existing corporate WAN allows customers • Equinix Validated Designs provide customers with pre- to connect to service providers in the local area, push configured and pre-tested hardware configurations that applications closer to users and increase overall application customers can choose to deploy in their environment. performance. Equinix can also assist customers in hardware procurement and deployment by referring them to local 4. What impact does a Performance Hub have on solutions providers. overall technology spend or cost? • Performance benchmarks for popular corporate Performance Hub offers a very clear return on investment applications have been established under the (ROI), without the subjective factors that many ROI models Performance Hub architecture, and customers can depend on. Customers can often implement Performance reference these to estimate the performance gain they Hub solutions and increase the effectiveness of their network might achieve. while keeping overall costs flat. • Equinix Consulting Services provides customers with additional support in the analysis, planning or 5. What kind of solutions can easily be built through deployment of the Performance Hub solution. Our the Performance Hub architecture? team can provide a turnkey solution or consulting in the specific areas our customers need. Performance Hub is a flexible architecture built to address the unique challenges our customers are facing today. • The Equinix Solution Validation centers offer a “try Examples of where Performance Hub has a distinct before you buy” option for customers who have advantage over typical implementations are: unique applications or special needs. Customers can pre-deploy their environment in the Equinix Solution • Hybrid cloud solutions Validation center on Equinix hardware and test the Performance Hub solution in a real-world environment. • Business continuity leveraging reserved cloud services 7. How can I learn more about Equinix Performance • Compliant private storage solutions Hub? • Big data processing Visit our website at http://www.equinix.com/platform-equinix/ performance-architecture/network-performance-hubs, or • Business partner network integration contact us via email at [email protected].

• Integration of multiple corporate WAN technologies or service providers

Leading financial services company reduces latency by 35% and increases application performance by deploying Equinix Performance Hub™

Executive Overview A leading U.S.-based financial services firm was faced with the growing challenge of providing consistent application performance to a vast employee base and nationwide network of partners. The company turned to Equinix to help redesign its network, both to improve performance and prepare for a move to a cloud-enabled environment. Equinix worked with the firm to deploy bi-coastal Equinix Performance Hubs, extension nodes Business Results of the company’s existing network placed in strategically located Equinix International • Doubled transaction processing Business Exchange (IBX) data centers. A Performance Hub moves services closer to capabilities while keeping costs flat end users and provides direct access to networks and cloud providers. By deploying Performance Hubs, the customer created a high-performance services platform for its • Five times faster data transfers business. The result was a dramatic decrease in network latency, improvements in using direct connections within application performance and an enhanced user experience. Equinix, compared to public networks The Customer The customer is an East Coast-based Fortune 500 company that sells a diverse range • Seamless migration from an of financial services. Through its affiliated companies, the company offers annuities; life, all-public cloud to a cutting-edge group life, disability and dental insurance; employer-sponsored retirement plans; savings hybrid cloud plans; and comprehensive financial planning and advisory services. The company employs more than 8,000 people in multiple offices across the U.S. • Achieved best of both worlds: the efficient, customized computing Business Challenge capabilities of a private cloud with The company faced a perpetual challenge trying to provide superior application the scalability and on-tap features performance to thousands of employees and a 7,000-person financial network. These of Amazon Web Services (AWS) users are spread across the country, use multiple devices to tap into the company’s network and demand seamless access to on-premise and cloud–based applications, such as Microsoft Office 365, Redtail CRM and Salesforce.com. Like many large enterprise IT organizations, the company found that as its employee base grew, the challenges of delivering superior application performance grew, as well.

www.equinix.com Solution and Value Realized As the company’s concerns about applications performance continued to increase, it was ready to re-imagine its network architecture. Improving the overall user experience wasn’t its only goal. The company also wanted to redistribute its network and make it ready for future cloud investment. Working with Equinix, the company designed an architecture that included two Equinix Performance Hub nodes – one in Equinix’s Ashburn, Va., data center and one in a Silicon Valley data center. The customer was able to connect several regional offices into its Performance Hubs, via both virtual private network and multi-protocol label switching (MPLS). And it was able to do so securely. Performance Hub ensures data is protected with security, firewall and proxy features.

The network redesign led to significant performance gains, including an average 35% reduction in latency. The company also saw average application performance improvements of more than 25% on various cloud-based applications, such as Salesforce.com, Google applications, Microsoft Office 365 and Redtail CRM.

Enteprise and Data Executive Oces Enteprise and Data Center Based Apps Center Based Apps

Primary Secondary Data Center Data Center

SaaS/IaaS Providers SaaS/IaaS Providers Carrier MPLS

Internet Ashburn (DC6) (IPSec)

PLATFORM PLATFORM EQUINIX™ EQUINIX™ Silicon Valley (SV1) Valley Silicon

Regional Oces (MPLS) Regional Oces (MPLS)

Satellite Oce Customers Remote Satellite Oce Employees

Secure private line or data Public internet Performance Hub

PLATFORM center cross connect EQUINIX™ “We have rethought the way we approach our data center strategy and we are seeing the results. All network architectures should consider data centers as a Performance Hub.” - Lead Network Architect

Network Performance Results – Pre vs Post Migration at San Mateo Location

200 200 Pre PH Latency Post PH Latency Pre PH Latency Post PH Latency

150 150

100 100

50 50

0 0 HR - CRM Intranet Web Internal Sharepoint Facebook Salesforce.com Apple Force.com Google Support Web

Web Site/ Average PH Pilot Web Site/ Average PH Pilot Application (App) Change* Benefit Application Change* Benefit HR - CRM app 27.07 26.69% Facebook 20.23 19.89% Intranet Web app 33.24 32.99% Salesforce.com 9.07 47.51% Internal support Web app 34.08 33.17% Apple 39.28 50.47% Sharepoint 51.34 49.91% Force.com 31.38 41.38% * Calculated in milliseconds Google 4.71 4.76%

Only Equinix To remain competitive, companies must control infrastructure costs without sacrificing performance in their network or in critical business applications. Equinix’s global footprint of carrier-neutral data centers helps enterprises like this Fortune 500 company improve the speed and efficiency of its network applications, while overcoming the security and compliance hurdles to cloud adoption. With Equinix, companies can locate their infrastructure in multiple locations—near customers and employees. Companies can choose from more than 975 networks around the world and an array of interconnection options, allowing them to reduce costs while improving performance. Worldwide Corporate HQ EMEA Asia-Pacific

Equinix, Inc. Equinix (EMEA) BV Equinix Hong Kong Limited One Lagoon Drive Luttenbergweg 4 Suite 6504-07, 4th Floor 1101 EC Amsterdam Zuidoost 65/F Central Plaza Redwood City, CA 94065 Netherlands 18 Harbour Road USA Wanchai, Hong Kong

Main: +1.650.598.6000 Main: +31.20.753.7950 Main: +852.2970.7788 Fax: +1.650.598.6900 Fax: +31.20.753.7951 Fax: +852.2511.3309

Email: [email protected] Email: [email protected] Email: [email protected]

About Equinix

Equinix, Inc. (Nasdaq: EQIX), connects more than 4,500 companies By connecting directly to their strategic partners and end users, directly to their customers and partners inside the world’s most customers are forming dynamic ecosystems inside Equinix. networked data centers. Today, enterprise, cloud, networking, These interconnected ecosystems enable companies to optimize digital media and financial services companies leverage the the performance of their content and applications and protect their Equinix interconnection platform in 32 strategic markets across vital digital assets. the Americas, EMEA and Asia-Pacific.

VALIDATION CENTER VALIDATION designs to ensure they meet performance requirements before full-scale deployment

While some IT deployments are straightforward and simple, others involving distributed architecture or untested cloud components are complex and may carry risks. The Equinix Solution Validation Center helps companies mitigate these risks and make the most of their data center investments by testing deployments prior to roll-out. Working in concert with technical experts from our Equinix Global Solution Architecture Team, companies can test and validate their data center designs to reduce the risks of production-scale deployment and validate ROI.

Located in strategic markets around the world, Equinix Solution Validation Centers are state-of-the-art technology proving grounds where companies can: • Test technology stacks that support private, public and hybrid cloud deployments, including IaaS, PaaS and SaaS components • Trial distributed architectures in a real-world production environment and measure their impact on IT service delivery by running simultaneous deployments in multiple Equinix The Equinix Advantage Solution Validation Centers around the world Enables customers to foresee and remove technical barriers to complex • Load and stress-test applications to measure how they perform when moved off legacy data center deployments systems and onto new platforms • Derive key performance metrics on infrastructure components, network connections Run tests on pre-installed IT and applications platforms—no equipment purchases needed • Experiment with techniques for overcoming technical barriers and performance bottlenecks so full-scale deployments meet business requirements and lower risks Eight Solution Validation Centers around the globe—ideal for testing Equinix Solution Validation Center Locations multi-site deployments

Guided by Equinix Global Solutions Architects, technology experts with decades of experience in data center deployments

Results in defined migration strategies and a roadmap for maximizing ROI

• Singapore • Miami • Amsterdam • Sydney • New York • London • Silicon Valley • Washington D.C.

www.equinix.com Pre-installed technology platforms and integrated test monitoring About Equinix For many test scenarios, Solution Validation Centers can provide pre-installed technology Equinix, Inc. (Nasdaq: EQIX), bundles on which companies can run their applications and tests without having to invest connects more than 4,400 in new equipment. Equinix also works with technology providers on integrating new companies directly to their commercial solutions into the validation centers’ technology stack, providing Equinix customers and partners inside customers with additional options for testing. the world’s most networked data centers. Today, enterprise, Equinix Solution Validation Centers offer sophisticated test management including cloud, networking, digital comprehensive dashboards, customized portals and detailed reporting. The test media and financial services management tools are combined into an integrated, web-based console—a “single companies leverage the Equinix pane of glass”—from which to monitor, manage and maintain physical, virtual and cloud interconnection platform in infrastructure, as well as the applications running on them. Metrics can be used to identify 31 strategic markets across the techniques for improving system performance and application delivery. Americas, EMEA and Asia-Pacific. By connecting directly to their Design assistance and consulting services strategic partners and end users, Equinix Global Solutions Architects, each of whom have deep IT experience including customers are forming dynamic data center and network services, have developed best-in-class reference architectures ecosystems inside Equinix. These and implementation practices based on the many trials conducted at Equinix Solution interconnected ecosystems Validation Centers. Solutions architects can help you define migration strategies to enable companies to optimize the transition from the testing and analysis phase to the production phase of your deployment. performance of their content and applications and protect their vital Seamless migration to production digital assets. After testing and optimizing deployments in Solution Validation Centers, you can migrate quickly and easily into full-scale production inside Equinix data centers. Equinix has built Learn more at www.equinix.com the world’s leading data center platform, with the most locations, networks and business- to-business connections of any data center services provider. With Platform Equinix™, Equinix Americas companies gain these benefits: +1.650.598.6000 [email protected] • Broadest choice of data center locations to support their business objectives • 95+ IBXs in 31 top markets on five continents Equinix EMEA • Geographic coverage reaching the world’s top markets within 10 milliseconds +31.20.753.7950 • Top technology services needed to get new deployments up and running [email protected] • 950+ network service providers • Direct connections to Amazon Web Services, Windows Azure and other cloud Equinix Asia-Pacific service providers +852.2970.7788 • 450+ Cloud service providers [email protected] • 700+ IT service providers and solutions integrators

• World-class consulting and customer service • Equinix Global Solutions Architects to advise on data center best practices and IT deployment optimization • Equinix Smart Hands™ services for remote management and support

• Proven operational excellence • 99.999% uptime average across our global data center platform • Minimum N+1 power backup for critical systems • Premium facilities: $7 billion invested in our global interconnection platform

Get Started Whether you’re moving to a multi-tiered architecture or deploying your IT infrastructure into a network-neutral colocation facility for the first time, the Equinix Solution alidationV Center can deliver value to your business. To learn more or to participate in this distinctive testing environment, please contact [email protected].

Presented by the Global Solutions Architecture Team

• Our Solution Validation Centers help you test data center designs before committing to full-scale deployment. – Run tests on pre-installed IT platforms— no need to purchase equipment – Detect and remove technical barriers to complex data center deployments – Measure and improve application performance – Optimize real-world performance of multi-site deployments by leveraging validation centers in multiple locations

Minimize risk and maximize ROI for new data center deployments

• Mature test lab environment – Lab capabilities proven through one(?) year of test projects before commercial launch – 25 test projects completed successfully, as of Nov. 2013 ° 13 technical platform demonstrations ° 12 customer proof-of-concept project – Eight locations worldwide • Tests guided by data center experts – All Solution Validation Center trials and projects are led by Equinix Global Solutions Architects, technology experts with decades of experience in data center and network deployments – Projects culminate in defined migration strategies and roadmaps Eight Equinix Solution Validation Centers worldwide provide flexible options for trial • Free service for Equinix customers deployments and multi-site testing. – Solution Validation Centers’ test services provided free of charge – Projects must first be reviewed and cleared for testing by Equinix Global Solutions Architects

• How our Global Solutions Architects engage clients – Define client requirements and objectives – Conduct Equinix Solutions Workshops focusing on four areas: ° Data center ° Network ° Cloud/IT services ° Disaster recovery Equinix Global Solutions Architects have – Provide detailed data center deployment developed data center reference architectures and recommendations implementation practices based on the trials – Customers test solutions and conducted at Equinix Solution Validation Centers recommendations discovered during Equinix Solutions Workshops – Develop data center deployment strategies that transition customers from testing and analysis to production phase

Internet EMA to be used for consol access where available ED or direct ISP to be used for transit

Terminal Server Access to Equinix’s consoles and customers’ consoles Juniper MX5 Router Accessible via EMA IP address 5 virtual router instances to provide routing and/or internet access to customer in their own virtual domain Virtual segment 1

…

Virtual segment 2 Customer 1

To CorpNet Dell – VMWare ESX Alcatel Lucent 7210 Switch VM farmUp to 5 VM’s Provides VLAN isolation for customers Virtual segment 3 … Provides connection to Equinix services Provides connectivity to SVC components

Cross Connects Access to Equinix offerings Cross Connect access to other services in the IBX Ethernet Metro Internet Cross Exchange Connect Exchange Connect