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2021-22 AIHL Brisbane Sponsorship Packages

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2021-22 AIHL Brisbane Sponsorship Packages 2021-22 AIHL Brisbane Sponsorship Packages COMMERCIAL IN CONFIDENCEaihlbrisbane.com.au ABOUT THE AIHL The Australian Ice Hockey League was formed 2000 and has since evolved into an 8-team national competition including teams from Sydney, Newcastle, Canberra, Melbourne, Adelaide and Perth. Each team play each other four times, twice at home and twice away with each team playing a total of 28 games a season which runs from April through to August each year. At the completion of the normal season the top four teams enter the AIHL Finals Weekend where the semi final is held with the grand final the following day. The winner of the Grand Final is awarded the Goodall Cup. There is also an All-Star Weekend held annually in June featuring Team North (CBR Brave, Newcastle Northstars, Sydney Bears and Sydney Ice Dogs) take on Team South (Adelaide Adrenaline, Melbourne Ice, Melbourne Mustangs and Perth Thunder) in a series of skills events and eventually competing in a “friendly” game at the end of the weekend. Ice hockey in Australia is fast becoming a household name with over 4700 registered players (IIHF 2020) and connections with leagues over the world including the National Hockey League (NHL) in Canada and USA, the sports reach doesn’t stop at our border. COMMERCIAL IN CONFIDENCE ABOUT AIHL BRISBANE While most major cities within Australia field an AIHL team, the state of Queensland has not had a competitive team since 2012. In an effort to bring the AIHL back to Queensland, AIHL Brisbane look to be the ninth team added to the competition by playing exhibition games as a provisional team in 2021, with the hope of securing acceptance into the league in 2022. Establishing a team within any sporting code has its challenges without adding the extra hurdles of limited ice rinks available. However, the club has a dedicated and experienced management committee at the helm and the local ice hockey community will have confidence that this team deserves a place within the AIHL. With the strong interest and support from previous AIHL games hosted in Brisbane selling out (Melbourne Ice vs Sydney Bears “Brisbane Battle” 2016) and having attendance of the USA vs Canada Ice Hockey Classic reaching over 6000 people. It is evident there is a passionate fan base ready to support a Queensland team. The AIHL Brisbane management team has extensive experience in various areas including marketing, and have created a campaign that seeks to reach as far as possible in order to promote the club, the brand and your business. This is a unique opportunity to create something special from the start and we would love the opportunity to go on this journey with you and your business. COMMERCIAL IN CONFIDENCE SPONSORSHIP PACKAGES AIHL Brisbane have developed the following Sponsorship Packages with the intention of growing your brand / business through a national and international audience. Supporting this team provides the opportunity to access the Brisbane ice hockey community and network with other sponsors of the team. Depending on chosen Sponsorship Package, sponsors can expect the following: • Exposure to a national and internal audience through AIHL Brisbane games being livestreamed via a streaming service and the potential for games to be broadcasted on Fox Sports upon acceptance into the league. • Integration with promotional opportunities on our social media platforms, website, game day programmes and emails updates to our member database AIHL Brisbane is open to curating a sponsorship package to further enhance your business needs to ensure your goals from the partnership are met. COMMERCIAL IN CONFIDENCE Naming Rights Gold Silver Bronze $50,000 $25,000 $15,000 $5,000 Exclusive Naming Rights ∙ - - - Your logo on home/away team Prominent lower Shoulders Pants - uniforms back Your logo featured on team 40% coverage 25% coverage 10% coverage 5% coverage media board Rink advertisement ∙ ∙ ∙ ∙ Before each Before 1st & 2nd Before each Before 3rd Featured on scoreboard period & periods period (3 runs) period (1 run) warmups (4 runs) (2 runs) Full page + Game day program Full page Half page Quarter page advertorial Prominent brand placement - - - on all pages of website ∙ Placement on AIHL Brisbane sponsors page ∙ ∙ ∙ ∙ Featured in monthly email - update to member database ∙ ∙ ∙ Pre-game access to corporate networking area ∙ ∙ ∙ ∙ Reserved seating at all regular season home games in the Up to 10 guests Up to 8 guests Up to 6 guests - Corporate Networking Area Reserved seating to all regular - - - Up to 4 guests season home games (rink side) Corporate Networking Event - catering/drinks every Saturday Up to 10 guests Up to 8 guests Up to 6 guests Up to 4 guests night home game Invitation to exclusive events hosted by AIHL Brisbane ∙ ∙ ∙ ∙ Official merchandise pack ∙ ∙ ∙ ∙ 1 signed, 1 signed, Team jersey 1 signed 1 unsigned 1 unsigned 1 unsigned First chance to renew sponsorship for next season ∙ ∙ ∙ ∙ COMMERCIAL IN CONFIDENCE Naming Rights Sponsor Inclusions Return on Investment (ROI) • Referred to as “Your Company Team Name” Exclusive Naming Rights • National and international exposure ∙ • All promotional material • Exposure to all AIHL Brisbane games including any games shown on streaming platforms Your logo on home/away team Prominent lower • Exposure on all images used on promotional uniforms back material • Your logo on all team jerseys sold • Pre and postgame interviews held in front of (min Your logo featured on team 40% coverage 2x 30sec interviews) media board • Media board used at all professional events • 6 locations opposite livestream. Can be seen from most camera angles Rink advertisement • Brand shown on camera during 60min game time ∙ • All advertisement and print designed by AIHL Brisbane Before each • Up to approx. 680 people per game Featured on scoreboard period & • Approx 9500+ people/season plus viewers online warmups (4 runs) • If no video available, image will appear • Design/coordination with print by AIHL Brisbane Full page + Game day program • Updated program for every weekend round advertorial (approx. 8 editions) Prominent brand placement • All traffic through our website will see your brand on all pages of website ∙ Placement on AIHL Brisbane • Logo placed at the top of Sponsor’s page Sponsors page ∙ Featured in monthly email • Logo included in all outgoing electronic direct mail update to member database ∙ Pre-game access to corporate • Opportunity to engage with other AIHL Brisbane networking area ∙ Sponsors Reserved seating at all regular • Valued at $500 per game season home games in the Up to 10 guest • Total Value = $8,000 Corporate Networking Area • Valued at $100 per person, per event. Corporate networking at every Up to 10 guests • Total Value = $7,000 Saturday night home game • Catering and drinks provided Invitation to exclusive events • Minimum of 5 events hosted by AIHL Brisbane ∙ Official merchandise pack ∙ 1 signed, Team jersey 1 unsigned First chance to renew sponsorship for next season ∙ COMMERCIAL IN CONFIDENCE Gold Sponsor Inclusions Return on Investment (ROI) • Exposure to all AIHL Brisbane games including any games shown on streaming platforms Your logo on home/away team Shoulders • Exposure on all images used on promotional uniforms material • Your logo on all team jerseys sold • Pre and postgame interviews held in front of (min Your logo featured on team 25% coverage 2x 30sec interviews) media board • Media board used at all professional events • 3 locations opposite livestream. Can be seen from most camera angles Rink advertisement • Brand shown on camera during 60min game time ∙ • All advertisement and print designed by AIHL Brisbane • Up to approx. 680 people per game Before each Featured on scoreboard • Approx 9500+ people/season plus viewers online period (3 runs) • If no video available, image will appear • Design/coordination with print by AIHL Brisbane Game day program Full page • Updated program for every weekend round (approx. 8 editions) Placement on AIHL Brisbane • Logo placed in Gold Category of Sponsor's page Sponsors page ∙ Featured in monthly email • Logo included in all outgoing electronic direct mail update to member database ∙ Pre-game access to corporate • Opportunity to engage with other AIHL Brisbane networking area ∙ Sponsors Reserved seating at all regular • Valued at $400 per game season home games in the Up to 8 guests • Total Value = $6,400 Corporate Networking Area Corporate networking at every • Valued at $100 per person, per event. Up to 8 guests Saturday night home game • Total Value = $7,000 Invitation to exclusive events • Minimum of 5 events hosted by AIHL Brisbane ∙ Official merchandise pack ∙ 1 signed, Team jersey 1 unsigned First chance to renew sponsorship for next season ∙ COMMERCIAL IN CONFIDENCE Silver Sponsor Inclusions Return on Investment (ROI) • Exposure to all AIHL Brisbane games including any Your logo on home/away team games shown on streaming platforms Cover Pants uniforms • Exposure on all images used on promotional material • Pre and postgame interviews held in front of (min Your logo featured on team 10% coverage 2x 30sec interviews) media board • Media board used at all professional events • 1 location opposite livestream. Can be seen from most camera angles Rink advertisement • Brand shown on camera during 60min game time ∙ • All advertisement and print designed by AIHL Brisbane Before first and • Up to approx. 680 people per game Featured on scoreboard second periods • Approx 9500+ people/season plus viewers online (2 runs) • If no video available, image will appear • Design/coordination with print by AIHL Brisbane Game day program Half page • Updated program for every weekend round (approx. 8 editions) Placement on AIHL Brisbane • Logo placed in Silver Category of Sponsor's page Sponsors page ∙ Featured in monthly email • Logo included in all outgoing electronic direct mail update to member database ∙ Pre-game access to corporate • Opportunity to engage with other AIHL Brisbane networking area ∙ Sponsors Reserved seating at all regular • Valued at $300 per game season home games in the Up to 6 guests • Total Value = $4,200 Corporate Networking Area Corporate networking at every • Valued at $100 per person, per event.
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