Vividh Bharati Was Started on October 3, 1957 and Since November 1, 1967, Commercials Were Aired on This Channel
22 Mass Communication THE Ministry of Information and Broadcasting, through the mass communication media consisting of radio, television, films, press and print publications, advertising and traditional modes of communication such as dance and drama, plays an effective role in helping people to have access to free flow of information. The Ministry is involved in catering to the entertainment needs of various age groups and focusing attention of the people on issues of national integrity, environmental protection, health care and family welfare, eradication of illiteracy and issues relating to women, children, minority and other disadvantaged sections of the society. The Ministry is divided into four wings i.e., the Information Wing, the Broadcasting Wing, the Films Wing and the Integrated Finance Wing. The Ministry functions through its 21 media units/ attached and subordinate offices, autonomous bodies and PSUs. The Information Wing handles policy matters of the print and press media and publicity requirements of the Government. This Wing also looks after the general administration of the Ministry. The Broadcasting Wing handles matters relating to the electronic media and the regulation of the content of private TV channels as well as the programme matters of All India Radio and Doordarshan and operation of cable television and community radio, etc. Electronic Media Monitoring Centre (EMMC), which is a subordinate office, functions under the administrative control of this Division. The Film Wing handles matters relating to the film sector. It is involved in the production and distribution of documentary films, development and promotional activities relating to the film industry including training, organization of film festivals, import and export regulations, etc.
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