2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 2 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL
Forward
I am pleased to present a quality programme of events for Preston that have a positive impact on attracting visitors, contributing towards the local economy, building civic pride and ensuring Preston is a dynamic city to live, work and visit.
As you will see the Council is investing in a wide variety of events throughout the year, catering for a wide range of tastes. We are building on a strong legacy of delivery and I am sure you will agree the statistics speak for themselves in presenting a positive picture of what we have achieved over the past couple of years.
To continue to grow the offer and raise the quality we need to work with local businesses and the private sector to grow the investment and ensure we work together to continue to support the development of Preston as a thriving centre in the County.
This proposal outlines the range of sponsorship opportunities and benefits available and I am confident you will find a package to suit your needs.
I look forward to working with you!
Cllr Peter Kelly Executive Member for Culture and Leisure 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 3
Harris Live Outdoors - Brand New Event
When: 1st June 2018 OUTDOORS A new exciting event to kick start the summer programme and introduce the Harris as a dynamic cultural hub connecting out to the city from its grand pillars and pediment. Harris Live Outdoors will feature Renegade Brass Band performing live from the steps of the Harris for an evening of top quality and quirky entertainment. The Flag Market will be transformed into a pop up venue with a food and drink offer, temporary seating and a cracking atmosphere.
✓ Aimed at bringing a family audience into the city during the early evening.
✓ Targeted towards Preston and beyond, focusing on neighbouring towns within the 30min drive time radius.
✓ Offering a unique experience not provided elsewhere
✓ Combined Social media with an average reach of 300,000
✓ E-newsletter circulation to over 8,000 subscribers
✓ 8,000 event programmes printed and distributed pre and during the event 4 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL
Renegade Brass Band
Combining 8 horns with 2 percussionists, scratch DJ and live MC, Renegade Brass Band mix funk, hip-hop and jazz with a raw brass sound and high-energy live show.
RBB have already established a big live reputation as a headline act, and have played packed-out shows at venues around the UK and Europe, supporting acts including Busta Rhymes, De La Soul, Grandmaster Flash, Public Enemy, Jamie Cullum, The Cat Empire, Quantic, Craig Charles, and many more.
A hit with crowds across Europe, the band have performed at festivals including Glastonbury, Sea Sessions (Ireland), Secret Garden Party, Boomtown Fair, JazzOpen Stuttgart (Germany), Black Sea Jazz Festival (Georgia), Java Jazz Festival (Indonesia) and Soundwave Croatia.
www.renegadebrassband.com
© Robert Gershinson © Charlie Jepson 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 5
Harris Live Outdoors Sponsorship Packages GOLD SILVER BRONZE 1 package available 4 packages available 10 packages available £1,000 +VAT £500 +VAT £200 +VAT
Key Benefits: Key Benefits: Key Benefits: ✓ Key branding on Harris Live ✓ Your logo on the Harris Live ✓ Your logo included with partners Outdoor leaflets and posters Outdoors leaflets and posters on the leaflets and posters
✓ Website feature on the event ✓ Listed on the event page on the ✓ Listed on the event page on the page; personalised message and Preston Guild City website Preston Guild City website link to your homepage ✓ Presence on Preston Guild City ✓ Presence on Preston Guild City ✓ Presence on the Preston Guild City social media including a thank social media social media including a thank you you message message ✓ On site branding opportunity ✓ Branding and links from the events at the event e-newsletters to 8,000 subscribers ✓ Key opportunity to have a live presence at the event to directly communicate with a Lancashire audience ✓ Exclusive access for 5 guests to the VIP seating area with easy access to the available refreshments ✓ Opportunity to work with the organisers to host your very own VIP party.
If you are interested in any of the above packages and would like to discuss further, please contact Tim Joel: E: [email protected] • T: 01772 903660 ON THE 6 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL
ON Summer Saturdays THE When: Saturdays 2nd June – 25th August 2018
The well-established Summer Saturdays programme boasts a unique event every Saturday from June to August on the Flag Market. The dynamic programme caters for all tastes from South Asian Mela to wrestling, superheroes to strongman, Armed ON Forces day to community celebration. With activity taking place THE across the Flag Market and the Harris the centre of Preston is becoming a truly cultural destination.
✓ Majority of visitors are from Preston and the surrounding ON area PR1 – PR5 THE
✓ Family groups are our main visitor profile
✓ Well over half of our visitors rated their experience as very good
✓ 100% of attendees said they would visit the event again
✓ The average spend per visitor group was £20
✓ Combined Social media with an average reach of 300,000
✓ E-newsletter circulation to over 8,000 subscribers
✓ 5,000 event programmes printed and distributed pre and during the event 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 7
Summer Saturdays on the Flag Market 2018 List of Events
2 June Carnival King and Queen
9 June Making a Mark
16 June Preston’s People’s Festival
23 June Harris Heroes
30 June Armed Forces Day
7 July Youth Music Festival
14 July City Centre Mela
21 July Strong Man
28 July Preston Pulse
4 August Pirates of Preston
11 August Battle of Preston
18 August Wrestling
25 August Feast for Peace 8 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL
Summer Saturdays Sponsorship Packages GOLD 1 package available £3,000 +VAT
Key Benefits: ✓ Key branding on all Summer Saturday programmes distributed across Lancashire, as well as inclusion on the Flag Market What’s on Totem ✓ Full page advert in the festival programme ✓ Website feature on the summer Saturdays web page; personalised message and link to your homepage ✓ Presence on the Preston Guild City social media including a thank you message ✓ Branding and links from the events e-newsletters to 8,000 subscribers ✓ Key opportunity to have on site branding at all Summer Saturday events. ✓ Initiation to all events administrated and welcomed by your own events host
If you are interested in the above package and would like to discuss further, please contact Tim Joel: E: [email protected] • T: 01772 903660 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 9
Lancashire Encounter When: 21-23 September 2018
Lancashire Encounter has a new vision: to be the key cultural event for central Lancashire, and a driver for the development of Lancashire’s arts and cultural offer. We plan to deliver a full scale festival over the weekend of 21-23 September 2018. The Festival will be an authentic voice for Lancashire, which celebrates the breadth of the County’s diverse cultural offer with a high quality, high profile arts festival and invites nationally significant artists to Lancashire. Encounter is a cross art form programme of excellent art programmed and owned by Lancashire’s artists and organisations.
✓ 40% of our visitors live outside of PR1-3 postcodes
✓ Family groups are our main visitor profile
✓ Nearly all attendees would visit the festival again
✓ Well over half of our visitors rated their overall experience as good or very good
✓ The average visitor spend was £30
✓ Combined social media with an average reach of 300,000
✓ E- newsletter circulation to over 8,000 subscribers
✓ A combined total of 20,000 dedicated programmes printed and distributed across Lancashire in both years 10 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL
Spread over three days, Encounter promises not to disappoint with each day offering something new. Check out the Harris Museum, Art Gallery & Library filled with exciting workshops, performances and installations all inspired by the Harris’ Lancashire collections and stories, or why not visit the newly restored Winckley Square Gardens and take in one of the amazing outdoor performances, listen to the newly formed Lancashire community choir made up of voices from across the County performing songs old and new, enjoy a magical Lancashire procession bringing together different communities, revel in Lancashire Revue: an evening of lively, fast-paced, warm-hearted performances that capture the authentic charms and voices of contemporary Lancashire and cap off the whole weekend with a finale outdoor performance in Avenham Park on the Sunday afternoon. 2018 EVENTS AND CULTURAL SERVICES SPONSORSHIP PROPOSAL 11
Lancashire Encounter Sponsorship Packages GOLD SILVER BRONZE 1 package available 4 packages available 10 packages available £6,000 +VAT £2,000 +VAT £500 +VAT
Key Benefits: Key Benefits: Key Benefits: ✓ Key branding on all festival ✓ Your logo on the Lancashire ✓ Your logo on the Lancashire programmes distributed across Encounter supporters page in the Encounter supporters page in the Lancashire, as well as inclusion on programme programme all associated festival print ✓ Full page in the festival ✓ 1/2 page in the festival programme ✓ Listed on the Lancashire Encounter programme supporters page on the Preston ✓ ✓ Website feature; personalised Listed on the Lancashire Encounter Guild City website message and link to your supporters page on the Preston homepage Guild City website ✓ Presence on Lancashire Encounter ✓ Presence on the Lancashire social media Encounter social media including a ✓ Presence on Lancashire Encounter thank you message social media including a thank you ✓ Invitation to 2018 Lancashire ✓ Branding and links from 3 festival message Encounter launch party e-newsletters to 8,000 subscribers ✓ Your logo and strapline at the top ✓ Your logo and strapline on 4 of the of our 4 festival sponsor boards festival sponsors boards ✓ Key opportunity to have a live presence at the Lancashire ✓ On site branding opportunity at Encounter event to directly the Lancashire Encounter event communicate with a Lancashire audience ✓ 2 x invitations to the 2018 ✓ 4 x invitations to the 2018 Lancashire Encounter launch party Lancashire Encounter launch party ✓ Enjoy a dedicated event host to accompany you and your party on your day of choice.
If you are interested in any of the above packages and would like to discuss further, please contact Tim Joel: E: [email protected] • T: 01772 903660 #lancsencounter
Join us for 2018...
Friday 21 –Sunday 23 September
Keep in touch...
LancsEncounter www.prestonguildcity.co.uk/LancsEncounter