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Rate Card Tv Dan Radio Rtm Bahagian Pemasaran Dan Promosi

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Rate Card Tv Dan Radio Rtm Bahagian Pemasaran Dan Promosi RATE CARD TV DAN RADIO RTM BAHAGIAN PEMASARAN DAN PROMOSI 2021 KADAR ZON TV Slides Filmlets Zone Base Rate 7s 10s 15s 10s 15s 20s 30s 40s 60s A 2,420 3,600 4,500 4,980 6,270 8,360 10,900 13,800 20,700 B 2,260 3,360 4,200 4,660 5,870 7,820 10,200 12,920 19,380 C 2,120 3,160 3,950 4,390 5,520 7,360 9,600 12,160 18,240 D 1,990 2,290 3,430 3,050 4,500 6,000 8,900 11,500 17,300 E 1,850 2,150 3,220 2,850 4,200 5,600 8,300 10,800 16,200 F 1,710 2,000 3,000 2,650 3,900 5,200 7,700 10,100 15,100 G 1,590 1,890 2,830 2,450 3,600 4,800 7,100 9,400 14,000 H 1,490 1,790 2,680 2,300 3,400 4,500 6,600 8,700 13,000 J 1,330 1,630 2,440 2,100 3,100 4,100 6,100 8,100 12,000 K 1,130 1,500 2,250 1,950 2,900 3,800 5,600 7,400 11,000 L 950 1,360 2,040 1,700 2,600 3,400 5,100 6,800 10,200 M 800 1,140 1,710 1,650 2,400 3,100 4,600 6,100 9,100 N 680 970 1,450 1,400 2,100 2,800 4,100 5,400 8,000 P 570 820 1,230 1,300 1,700 2,500 3,600 4,700 7,000 Q 450 640 960 1,000 1,500 2,000 3,000 4,000 6,000 R 360 520 780 900 1,300 1,700 2,400 3,100 4,600 S 270 380 570 600 900 1,200 1,800 2,400 3,600 T 180 260 390 450 650 850 1,200 1,550 2,300 U 125 180 270 350 500 650 900 1,150 1,700 KADAR ZON TV MASA ZON NOTA 0700-1300 (Isnin – Ahad) Q 1301-1800 (Isnin – Ahad) P 1801-2400 (Isnin – Ahad) M 2000-2100 (Isnin – Ahad) K Berita Perdana Siaran Langsung 2100-2200 (Khamis) K Forum Perdana Ehwal Islam 2401-0700 (Isnin – Ahad) R KADAR ZON TV MASA ZON NOTA 0031-0700 (Isnin – Ahad) R 0701-1200 (Isnin – Ahad) Q 1201-1700 (Isnin – Ahad) P 1701-1930 (Isnin – Ahad) G 1931-2030 (Isnin – Ahad) K 2031-2131 (Jumaat) C Gerak Khas 2031- 0030 (Isnin – Ahad) E KADAR ZON TV MASA ZON NOTA 0800-1200 (Isnin – Ahad) S 1201-1800 (Isnin – Ahad) R 1801-2400 (Isnin – Ahad) Q 2401-0800 (Isnin – Ahad) T PAKEJ PRIHATIN 2.0 BIL JENIS PAKEJ JUMLAH 1 TEMUBUAL SPM + 12 JINGLE 30 SAAT (SEMUA 1 RM 8,000.00 STESYEN NEGERI) + 5 JINGLE 30 SAAT (NASIONAL/KLASIK) TAWARAN UNTUK SEMUA KLIEN UNTUK 2 KALI SAHAJA SETAHUN PEMBELIAN LANGSUNG DENGAN RTM SAHAJA TERPAKAI BERMULA 1 JANUARI 2021 – 31 DISEMBER 2021 Ø Harga tidak termasuk 6% SST Ø Skrip & produk perlu mendapatkan kelulusan Cawangan Perdagangan , KKMM & Kementerian Kesihatan Malaysia untuk produk kesihatan Ø Pakej tidak boleh ditukar ganti dengan lain-lain pakej/item dari pakej yang lain Ø Semua bahan siaran perlu mendapat kelulusan Bahagian Cawangan, KKMM Ø TOR untuk piawaian teknikal perlu dipatuhi Ø RTM berhak menolak siaran mana-mana bahan jika terma dan syarat tidak dipatuhi PAKEJ PRIHATIN 2.0 AGENSI KERAJAAN BIL JENIS PAKEJ JUMLAH 1 TEMUBUAL SPM + 1 LIPUTAN BERITA + 1 SLOT 1 RM18,000.00 TEMUBUAL RADIO 15 MINIT + 10 CRAWLER TAWARAN HANYA UNTUK AGENSI KERAJAAN PEMBELIAN LANGSUNG DENGAN RTM SAHAJA TERPAKAI BERMULA 1 JANUARI 2021 – 31 DISEMBER 2021 Ø Harga tidak termasuk 6% SST Ø Skrip & produk perlu mendapatkan kelulusan Cawangan Perdagangan , KKMM & Kementerian Kesihatan Malaysia untuk produk kesihatan Ø Pakej tidak boleh ditukar ganti dengan lain-lain pakej/item dari pakej yang lain Ø Semua bahan siaran perlu mendapat kelulusan Bahagian Cawangan, KKMM Ø TOR untuk piawaian teknikal perlu dipatuhi Ø RTM berhak menolak siaran mana-mana bahan jika terma dan syarat tidak dipatuhi PAKEJ TEMU BUAL (SPM, BIZ, KUPPA KUPPI, KAMI BAH INI, PERSONA XY, FRESH BREW) DAN LAIN-LAIN PROGRAM BIL JENIS PAKEJ JUMLAH 1 BELI 1SLOT RM 8,000.00 2 BELI 2 SLOT PERCUMA 1 SLOT RM16,000.00 3 BELI 3 SLOT PERCUMA 2 SLOT RM 24,000.00 4 BELI 5 SLOT PERCUMA 3 SLOT RM 40,000.00 5 BELI 8 SLOT PERCUMA 5 SLOT RM 64,000.00 6 BELI 9 SLOT PERCUMA 7 SLOT RM 72,000.00 7 BELI 10 SLOT PERCUMA 8 SLOT RM 80,000.00 Ø Harga tidak termasuk 6% SST Ø Tertakluk kepada 1 klien sahaja / tidak boleh jual / beli slot kepada klien lain Ø Durasi Slot 10 Minit Ø Boleh masukkan crawler sepanjang slot Ø Video Clip ( High Quality) Ø Skrip & produk perlu mendapatkan kelulusan Cawangan Perdagangan , KKMM & Kementerian Kesihatan untuk produk. PAKEJ KAPSUL / PROGRAM PENDEK BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 KAPSUL 1 HINGGA 5 MINIT RM2,000 SIARAN DALAM TERBITAN PROGRAM SEDIA ADA / PROGRAM PENDEK 2 LUAR PROGRAM RM5,000 MAKSIMUM 8 - 10 MINIT TERMA DAN SYARAT ü KOS PRODUKSI DITANGGUNG SEPENUHNYA OLEH PENAJA 1 ü KANDUNGAN DAN SIARAN BERDASARKAN KEPADA PERBINCANGAN BERSAMA KETERANGANü MESYUARAT PENERBITAN HARUS DILAKSANAKAN ü BAHAN SIAP PERLU PATUHI KUALITI SIARAN RTM ü TERPAKAI UNTUK SEMUA SALURAN TV ü DISKAUN 50% UNTUK SIARAN ULANGAN & LAYAK UNTUK DITAWARKAN ROI ü TERPAKAI BERMULA 1 JUN 2020 PAKEJ “HOME SHOPPING” BIL JENIS PAKEJ JUMLAH HOME SHOPPING 1 RM 5,000 – RM 8,000 DURASI MAKSIMA 30 MINIT PER EPISOD SLOT DAN FORMAT TERTAKLUK KEPADA PERBINCANGAN ROI BERGANTUNG PADA JUMLAH PELABURAN (TERPAKAI UNTUK SEMUA SALURAN TV) Ø HARGA TIDAK TERMASUK 6% SST Ø SLOT SIARAN TERTAKLUK KEPADA PERSETUJUAN BERSAMA KLIEN & SALURAN TV RTM Ø ULANG SIAR 50% dan layak mendapat ROI INSENTIF PELABURAN SECARA IN-KIND (TV) NILAI TAJAAN ( RM ) INSENTIF YANG DITAWARKAN Insentif dalam program Insentif luar program • TVC • Crawler MINIMUM RM5000.00 • Jingle • Liputan Berita • Crawler • Myklik ( Media Baharu ) MAKSIMUM • Lowerthird • Temu bual R adi o & TV • Slide Hadiah RM100,000.00 • Closing Credit • Credit Mention • Product Placement 1. Insentif boleh ditawarkan sehingga 100% ( 1 : 1 ) nilai tajaan in-kind. 12. Hanya 70% daripadaü nilaiTIDAK insentif LEBIH keseluruhan DARIPADA boleh30 PATAH digunakan PERKATAAN dalam program. KETERANGAN 3. Tert ak luk pada perbincangan TERMA & SYARAT PENAJAAN IN-KIND 1. Pemberian in-kind perlu mengikut garis panduan yang ditetapkan dan mendapat kelulusan Bahagian Pemasaran dan Promosi. 2. Pihak Stesen perlu memberikan permohonan insentif secara bertulis beserta justifikasi yang menunjukan bahawa sesuatu in-kind tersebut perlu dilaksanakan dan memberi nilai tambah dalam penganjuran program yang berkaitan. 3. Pemberian in-kind adalah berdasarkan rujukan GPP 2. 4. Skrip dan bahan iklan perlu mendapat kelulusan terlebih dahulu daripada pihak Cawangan Perdagangan, KKMM. 5. Pihak RTM berhak untuk tidak memberi sebarang insentif bagi tajaan in-kind yang tiada membawa keuntungan kepada stesen atau jabatan. 1 KETERANGAN PAKEJ KHAS PENAJAAN PROGRAM SEDIA ADA TERBITAN RTM PAKEJ PENAJAAN RM17,000 TV1 / 10 MALAM / ISNIN ULANGAN TV1 / 4.30 PETANG / RABU INSENTIF MEDIA (ROI) TV1 / 10 MALAM / SELASA ü OPENING X 1 ULANGAN TV1 / 4.30 PETANG / JUMAAT ü CLOSING X 1 ü TVC 30’s INSIDE PROGRAM X 2 ü PRODUCT PLACEMENT ü CREDIT MENTION ü CLOSING CREDIT ü KOS PRODUKSI TERTAKLUK PERBINCANGAN TV1 / 6 PETANG/ SABTU PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 38 263 INFOGRAFIK + AUDIO 15 SEC 25 400 20 SEC 19 526 10 SEC 22 455 15 SEC 15 667 10,000 20 SEC 11 909 VIDEO 30 SEC 8 1250 40 SEC 6 1667 60 SEC 4 2500 10 SEC 57 263 INFOGRAFIK + AUDIO 15 SEC 38 395 20 SEC 28 536 10 SEC 33 455 15 SEC 23 652 15,000 20 SEC 17 882 VIDEO 30 SEC 12 1250 40 SEC 9 1667 60 SEC 6 2500 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 115 261 INFOGRAFIK + AUDIO 15 SEC 76 395 20 SEC 57 526 10 SEC 66 455 15 SEC 46 652 30,000 20 SEC 35 857 VIDEO 30 SEC 25 1200 40 SEC 19 1579 60 SEC 13 2308 10 SEC 288 174 INFOGRAFIK + AUDIO 15 SEC 192 260 20 SEC 144 347 10 SEC 166 301 15 SEC 115 435 50,000 20 SEC 88 568 VIDEO 30 SEC 62 806 40 SEC 48 1042 60 SEC 33 1515 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ “SPECIAL SPOT BUY” BAHAN DURASI JUMLAH SPOT KOS / SPOT (RM) JUMLAH PELABURAN (RM) 10 SEC 769 130 INFOGRAFIK + AUDIO 15 SEC 512 195 20 SEC 385 260 10 SEC 444 225 15 SEC 307 326 100,000 20 SEC 235 426 VIDEO 30 SEC 166 603 40 SEC 129 775 60 SEC 86 1163 SYARAT-SYARAT : • TERPAKAI UNTUK SEMUA SALURAN TV1, TV2 & TV OKEY • AGIHAN SIARAN IKLAN 50% PADA WAKTU PRIMA DAN 50% LUAR WAKTU PRIMA • TEMPOH PELAKSANAAN PAKEJ IKLAN SAH DALAM TAHUN SEMASA • TIADA KELAYAKAN UNTUK PULANGAN PELABURAN (ROI) PAKEJ SIARAN LANGSUNG BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 SIARAN LANGSUNG 30 MINIT HINGGA 60 MINIT RM 40,000 2 SIARAN LANGSUNG 61 MINIT HINGGA 90 MINIT RM 60,000 3 SIARAN LANGSUNG 91 MINIT HINGGA 120 MINIT RM 80,000 ü KOS PRODUKSI DITANGGUNG BERSAMA KLIEN DAN RTM BERDASARKAN PERBINCANGAN 1 ü TERTAKLUK KEPADA KELULUSAN KETERANGAN PAKEJ TEMU BUAL TERBITAN BERITA EHWAL SEMASA BIL PROGRAM BUAL BICARA KETERANGAN/ SIARAN NILAI (RM) BICARA PENGGUNA BICARA POLITIKONOMI TV1 BICARA INSPIRASI 60 MINIT RM 25,000 WHAT SAY YOU TV2 VASANTHAM BIL KETERANGAN 1 1 3 X BREAKER IN & OUT (7 SEC) KETERANGAN 2 1 X OPENING & CLOSING (10 SEC) 3 3 X TVC INSIDE PROGRAM (30 SEC) + 3 X FLOATERS TV & RADIO PAKEJ LINTAS LANGSUNG / LIPUTAN BERITA / LAPORAN KHAS BIL PAKEJ KETERANGAN/ SIARAN NILAI (RM) 1 LINTAS LANGSUNG 2 HINGGA 5 MINIT RM13,000 – RM20,000 ü MENGGUNAKAN KRU RTM ü KOS PRODUKSI TERTAKLUK PADA KEPERLUAN v KADAR BAHARU SEWAAN TALIAN TELEKOM UNTUK RUJUKAN SEMASA MEMBUAT ANGGARAN KOS YANG MELIBATKAN PROGRAM SIARAN LANGSUNG(JIKA PERLU).
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