Kraft Foods World Travel Retail
Advertisement Guidelines Advertising Guidelines
What are you looking Light box Price List ad‘s Poster for?* Objective • Create impulse • Support brand and • Create impulse for purchase for purchase product recognition • Create appetite appeal • Create appetite • Create appetite appeal • Catch attention around appeal second placement • Lead consumer to • Lead consumer to the shelf the shelf • Support promotion set up‘s • Support shelf branding • Inform about promotion (price off etc.) Execution • Vertical and • Single or multi-brand • Generic brand poster horizontal • With product visual • Promotion poster format available • Used for multi-buy or • Single brand price off promotion posters
*Any other request – please liaise with Marketing…
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Price list
Poster
3 Milka
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Price list
Poster
4 Côte d’Or
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Price list
Poster
5 Daim
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Price list
Poster
6 Marabou
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Price list
Poster
7 Freia
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Price list
Poster
8 Mirabell
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Price list
Poster
9 Cadbury
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Price list
Poster
10 Bassett’s
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Price list
Poster
11 Logo standard
Toblerone Milka Cadbury Cadbury Luxury Selection
Côte d’Or Daim Marabou Freia
Mirabell Bassett’s Trident Stimorol
12 Logo with background
Toblerone Milka Cadbury Cadbury Luxury Selection
Côte d’Or Daim Marabou Freia
Mirabell Bassett’s Trident Stimorol
13 Brand background
Toblerone Milka Cadbury Cadbury Luxury Selection
Côte d’Or Daim Marabou Freia
Mirabell Mirabell Bassett’s 14 Toblerone brand elements
Logo
Golden background
Matherhorn mountain
Swissness symbol
Toblerone bar
Toblerone chunk
15 Milka brand elements
Milka Logo Milka Cow
16 Cadbury brand elements
Cadbury Logo
17 Cadbury Luxury Selection brand elements
Cadbury Luxury Selection logo
18 Côte d’Or brand elements
Côte d’Or Logo
19 Daim brand elements
Daim Logo
20 Marabou brand elements
Marabou Logo
Slogan
21 Freia brand elements
Freia Logo
22 Mirabell brand elements
Claim Logo
Golden look
Perfectly round Mozartkugeln (with or without Mirabell red product des.)
Gold Foil W. A. Mozart portrait
23 Bassett’s brand elements
Bassett’s logo
24