University of Massachusetts Amherst ScholarWorks@UMass Amherst Doctoral Dissertations 1896 - February 2014 2-2009 It’S ‘A Good Thing’: The Commodification Of emininityF , Affluence, And Whiteness In The Martha Stewart Phenomenon Melissa A Click University of Massachusetts - Amherst Follow this and additional works at: https://scholarworks.umass.edu/dissertations_1 Part of the American Studies Commons, Gender and Sexuality Commons, and the Mass Communication Commons Recommended Citation Click, Melissa A, "It’S ‘A Good Thing’: The Commodification Of emininityF , Affluence, And Whiteness In The Martha Stewart Phenomenon" (2009). Doctoral Dissertations 1896 - February 2014. 42. https://doi.org/10.7275/5645130 https://scholarworks.umass.edu/dissertations_1/42 This Open Access Dissertation is brought to you for free and open access by ScholarWorks@UMass Amherst. It has been accepted for inclusion in Doctoral Dissertations 1896 - February 2014 by an authorized administrator of ScholarWorks@UMass Amherst. For more information, please contact
[email protected]. IT’S ‘A GOOD THING’: THE COMMODIFICATION OF FEMININITY, AFFLUENCE, AND WHITENESS IN THE MARTHA STEWART PHENOMENON A Dissertation Presented by MELISSA A. CLICK Submitted to the Graduate School of the University of Massachusetts Amherst in partial fulfillment of the requirements for the degree of DOCTOR OF PHILOSOPHY February 2009 Communication © Copyright by Melissa A. Click 2009 All Rights Reserved IT’S ‘A GOOD THING’: THE COMMODIFICATION OF FEMININITY, AFFLUENCE, AND WHITENESS IN THE MARTHA STEWART PHENOMENON A Dissertation Presented by MELISSA A. CLICK Approved as to style and content by: ____________________________________ Carolyn Anderson, Chair ____________________________________ Lisa Henderson, Member ____________________________________ Marta Calás, Member ____________________________________ Jan Servaes, Department Head Communication ACKNOWLEDGEMENTS This dissertation has been many years in the making and is the result of the support, guidance and generosity of many invaluable people.