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Home , Alexander Klaws, Anthony Callea, Ari Koivunen, Canadian Idol, Christophe Willem, Damien Leith

11 June 2009

week 24

From street to stardom How the format produces pop star careers worldwide and brought to the Hall of Fame

Belgium Philippe Delusinne elected Introducing HDTV new ACT President

Belgium, New cooperation protocol M6 viewers’ favourite COVER: Montage with , , Carrie Underwood and

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Where stars are born The Idols format has produced a number of exceptional stars worldwide, including Carrie Underwood, who is being honoured this week with an exhibition at the Country Music Hall of Fame in Nashville. Carrie Underwood - 11 June 2009

There is hardly another format that can boast as long a list of successes as Idols. In the US alone, American , which runs on the Fox Network, draws well over 25 million viewers to their TV screens week after week. In the eighth season, which recently ended with ’s victory, the show averaged 26.3 million vie- wers, cementing ’s status as the by far most popular entertainment programme in the US. In Germany, Deutschland sucht den Superstar was named the most successful TV format of the 2008/09 season by the industry publication Kress a few weeks ago – ahead of Ich bin ein Star – Holt mich hier raus! and the perennial German hit Wetten, dass..?. In France, , which is broadcast by M6, generates new audience records week by week: the final broadcast on 9 June attained up to 4.9 million viewers when the winner Soan Carrie Underwood at the audition back in 2004 was announced. Carrie Underwood, the winner of season four of American Idol, is one of America’s biggest “Idols has now travelled to 43 territories across superstars. During the competition, the show’s five continents and I believe it draws people co-creator and judge predicted in all around the world because it engages that she would win and that she would outsell them directly with the contestants’ journey and all of Idol’s previous winners. He was right on they audience eventually becomes part of the both counts. Carrie’s debut , Some story through the interactivity of the format,” Hearts, is the biggest-selling American Idol says Rob Clark, President Worldwide album to date, shipping more than 7 million Entertainment at FremantleMedia. “Whether records in the US alone. The album was the that journey takes place in , Germany, fastest-selling debut country album in Nielsen or America – it’s the universality of SoundScan history. Carrie Underwood also taking someone from the street to stardom and wrote a new page in RIAA record books when creating your in your territory.” Some Hearts earned the all-time fastest double platinum certification of a debut country album. But the success of the format cannot be mea- Released in 2005, it has been the best-selling sured by ratings alone. A look at the careers female country album of 2005, 2006 and 2007. that began with American Idol clearly shows Carrie was the first American Idol artist to win a that this is truly a show where stars are born. Grammy in the category “Best New Artist” in 3 week 24 the RTL Group intranet

2007 and won the Grammy in the “Best Female In Germany, Mark Medlock has stood his Country Vocal Performance” category in 2007, ground in the music business since winning the 2008 and 2009 as well as a host of trophies fourth season of Deutschland sucht den from the Country Music Awards, People’s Superstar in Jahr 2007. His two to date Choice, Billboard and others over the years. – Mr. Lonely and Dreamcatcher – have both Her latest album , released in shipped platinum, which in Germany means 2007, has held strong in the Billboard Top 200 more than 200,000 units sold. His latest album for 85 weeks. Club Tropicana is currently at number three in the German album charts.

Country Music Hall of Fame logo Mark Medlock Under the heading Carrie Underwood: All American Girl, the Country Music Hall of Fame and Museum honours Carrie Underwood with a spotlight exhibit that will open on 11 June 2009 in Nashville. The centrepiece of the exhibit is the merlot silk taffeta dress Underwood wore during the 2009 Academy of Country Music Awards in Las Vegas, performing her single I Told You So. She was named “Entertainer Of The Year” and “Top Female Vocalist” at the awards show. The Hall of Fame exhibit runs through the end of the year.

Kelly Clarkson, the winner of the very first sea- son of American Idol, has become a global , selling more than 10 million albums in the US alone – her debut album Thankful shipped double platinum; her sophomore relea- se Breakaway from 2004 shipped platinum six times over. In 2006, Clarkson got the Grammy in the “Best Female Pop Vocale Performance” category and “Best Pop Vocal Album”. Clarkson’s latest album All I Ever Wanted ente- red the Billboard charts at number one and in less than two months sold nearly 600,000 units in the US. So, even seven years after her triumph on American Idol, Kelly Clarkson is anything but old news.

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In , Guy Sebastian won the first season of in 2003. His debut Just was released in 2003 and was certificated six times Platinum in Australia and two times Platinum in New Zealand. The two successors were both certified Platinum by the Australian Recording Industry Association. In November 2007, he released The Memphis Album, a cover album that was among the Top Ten best selling albums in 2007, despite having only six weeks of selling counting. In total, the album shipped three times Platinum.

In March 2009, Nouvelle Star 2007 winner Jennifer Hudson Julien Doré Julien Doré received two awards at the 24th edition of the for his first album Ersatz and the video clip of Les Limites. After in 2006, in 2007 and in 2008, Julien Doré is the fourth artist discovered on Nouvelle Star to be recognized by the Victoires de la musique. These prizes award the talent and originality of the artists highlighted on Nouvelle Star, thus contributing to the deve- lopment and revitalisation of music in France.

And the winners of Idols aren’t the only ones who go on to success – the show’s other fina- lists make their path in the music business as well. Like Jennifer Hudson, who placed the seventh from season three of American Idol. Hudson went on to win a Golden Globe Award for Best Supporting Actress for her performan- ce in the 2007 musical road movie Dreamgirls. In February 2007, she won the Oscar for Best Soan, winner of Nouvelle Star 2009 Supporting Actress. In March of the same year, As previously mentioned by Thomas Valentin, she became the third African-American celebri- Vice-President of the Management Board of ty and first African-American singer to grace Groupe M6 in charge of the stations and the cover of the US lifestyle magazine Vogue. content, Nouvelle Star will continue in 2010 for Her debut album Jennifer Hudson, released in an eighth season. According to a recent September 2008, rose to number two in the interview on the Journal du Dimanche, the Billboard Top 200, sold over 700,000 units, and panel of judges was excellent, and better than shipped gold. In 2009, Jennifer Hudson sang last year, and surely made the U.S. national anthem at the Superbowl – in viewers forget her predecessors. front of nearly 100 million viewers in the US. “The Idols’ story is a testament to Ended on 9 June 2009, season 7 of Nouvelle FremantleMedia’s ability to work with great Star, presented by Virginie Guilhaume, drew an creative partners, such as , to average of 4.2 million viewers, an audience produce the sort of top quality entertainment share of 18.2 per cent of viewers age 4 and experience exemplified in all the local over. With a 26.9 per cent audience share, this versions,” Rob Clark concludes. “But the season’s Nouvelle Star once again scores an success story is not just about the format, it’s excellent rating among housewives under 50. also about how we work commercially to build The show also gained 200,000 viewers over the the brand through ancillary rights activity such previous season. Out of 16 shows in the as merchandising and licensing right through to Nouvelle Star adventure, 13 posted audiences unique projects such as the ‘American Idol in excess of 4 million viewers. Experience at Disney’.”

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Albums by Idols candidates peaking at number one (excerpt)

Kelly Clarkson: Thankful (2003) Mark Medlock: Mr. Lonely (2007) American Idol Winner Deutschland sucht den Superstar Winner 2x Platinum

Kelly Clarkson: All I Ever Wanted (2009) : Plan A! (2008) American Idol Winner Deutschland sucht den Superstar Winner More than 500,000 sold - not certified yet

Carrie Underwood: Carnival Ride (2007) DSDS Allstars: United (2003) American Idol Winner Deutschland sucht den Superstar Cast 2x Platinum 5x Platinum

Clay Aiken: Measure of a Man (2003) DSDS Allstars 3: Love Songs (2006) American Idol Runner-Up Deutschland sucht den Superstar Cast 2x Platinum

Christophe Willem: (2007) : Daughtry (2006) Nouvelle Star Winner American Idol Candidate 3x Platinum in France 4x Platinum Platinum in Belgium Gold in

Ruben Studdard: Soulful (2003) Christophe Willem: Caféine (2009) American Idol Winner Nouvelle Star Winner Platinum

Alexander Klaws: Take your Chance : From now on (2002) (2003) Pop Idol (UK) Winner Deutschland sucht den Superstar Winner

Alexander Klaws: Here I Am (2004) Will Young: Friday’s Child (2003) Deutschland sucht den Superstar Winner Pop Idol (UK) Winner 5x Platinum

Guy Sebastian: Just as I am (2003) : Straigt (2006) Australian Idol Winner Deutschland sucht den Superstar Winner 6x Platinum in Australia 2x Platinum in New Zealand

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Damien Leith: The Winner’s Journey Boris Titulaer: Rely on me (2004) (2006) Idols (NL) Winner Australian Idol Winner 4x Platinum

Damien Leith: (2007) Raffaëla Paton: Raffaëla (2006) Australian Idol Winner Idols (NL) Winner Platinum

Shannon Noll: That’s what I’m talking Ari Koivunen: Fuel for the fire (2007) about (2004) Idols () Winner Australian Idol Runner-Up 2x Platinum Platinum

Shannon Noll: Lift (2005) Ari Koivunen: Becoming (2008) Australian Idol Runner-Up Idols (Finland) Winner Platinum Platinum

Anthony Callea: (2005) Monika Brodka: Album (2004) Australian Idol Runner-Up Idol () Winner 2x Platinum

Paulina Curuenavuli: One Determined Anna Dabrowska: Samotnosc po Heart (2004) zmierzchu (2004) Australian Idol Candidate Idol (Poland) Candidate Platinum

Kurt Nilsen: I (2003) Anna Dabrowska: Kilka historii na ten Pop Idol () Winner sam temat (2006) Idol (Poland) Candidate

Kurt Nilsen: Rise to the Occasion (2008) Anna Dabrowska: W spodniach czy w Pop Idol (Norway) Winner sukience (2008) Idol (Poland) Candidate

Jaydee Bixby: Cowboys and Cadillacs (2008) Runner-Up

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New cooperation protocol Belgium’s French Community and the Grand Duchy of Luxembourg signed the Audiovisual Media Services Protocol of Cooperation. Belgium / Luxembourg - 5 June 2009

In the presence of CLT-UFA Directors Philippe Delusinne and Vincent de Dorlodot, Fadila Laanan, Belgium’s Minister of Culture and Audiovisual Services for the French Community, and Jean-Louis Schiltz, Luxembourg’s Minister of Communications, have signed a cooperation protocol, valid to the end of 2020. Minister Fadila Laanan describes it as a “sensible solution” to “an old problem” that led Belgium’s State Council to side with RTL Group and cancel the penalty called for by the Belgian Audiovisual High Council against Fadila Laanan, Jean-Louis Schiltz, Philippe Delusinne and RTL-TVI and Club RTL. The decision of the Vincent de Dorlodot (from left to right) State Council recognised the validity of the those that aim to harmonise and organise the Luxembourg concessions made by the RTL resolution of problems of delocalisation and Belgium networks in accordance with the intra-European audience targeting. That is European Television without Frontiers Directive. precisely the case in the French Community, which has adopted legal standards stricter than Article one of the cooperation protocol signed the European legal administration and that do on Thursday 4 June sets forth that “the parties not exist under Luxembourg law. recognise that the RTL-TVI, Club RTL and Plug RTL services fall under the jurisdiction and The outline of the Protocol states the decision exclusive supervision of the Grand Duchy of of CLT-UFA to particularly commit to pursuing Luxembourg and consequently Belgium’s its policy of investing in co-productions of French Community holds no jurisdiction over theatrical films, films for television and docu- the aforementioned services with respect to the mentaries with producers, directors, writers, regulations in Directive 89/552/CE, the applica- actors and audiovisual technicians in the tion of these regulations being exclusively French Community. Likewise, CLT-UFA is com- incumbent upon the authorities of the Grand plying with the ban on inserting advertising, Duchy of Luxembourg.” home shopping, autopromotion or product placement in children’s programmes. CLT-UFA The Audiovisual Media Services Directive, will also enact measures aimed at preventing adopted into law by the French Community by minors from actively participating in home the decree of 5 February 2009, authorises the shopping or call TV programmes. adoption of national standards stricter than

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New President The Association of Commercial Television announced that Philippe Delusinne has been elected President of the association. Philippe Delusinne Belgium - 10 June 2009

The election was held during the Annual Outgoing ACT President Nicolas de Tavernost General Meeting on 9 June. Philippe Delusinne, said: “I am delighted to be handing over to CEO of RTL Belgium, takes up the post for a Philippe and wish him every success in his period of two years. CEOs of commercial mandate. I have always believed that the channels from all over Europe welcomed the commercial television sector needs to engage decision. not just on regulatory issues but must also do more to communicate the many strengths of In his acceptance speech, Delusinne said: “I our sector to European decision-makers.” am looking forward to my new responsibilities. At a time of fast technological change and a Ross Biggam, Director General of the ACT, challenging economic environment, coopera- commented: “I would like to take this opportu- tion and joint action among commercial broad- nity to thank Nicolas de Tavernost for his active casters on policy suggestions coming out of and successful engagement as ACT President Brussels are of ever greater importance. We are for the last six years. At the same time I would confident in our business models but call on like to welcome our new President, Philippe policy-makers for regulatory relief so that our Delusinne. In light of the political changes in sector will be able to prosper in an increasingly Brussels this year, we will need more than ever competitive market environment, in particular to engage with politicians and policy-makers when compared to our publicly-financed and be an active player in the debate about competitors who are much less affected by the European media policy. In all future policy crisis.” discussions around content and infrastructure regulation, competition policy, copyright Philippe Delusinne succeeds Nicolas de protection or media pluralism, it should not be Tavernost, Chairman of the Management Board forgotten that our member companies offer of Groupe M6, who had served as President of choice and variety to the European viewer on a the Association of Commercial Television (ACT) daily basis.” for the last six years. Philippe Delusinne, born in 1957, started his career in 1982 in the adver- tising business after an academic background in Law and Marketing. After 20 years of expe- rience managing local and international adver- tising accounts and participating in the media business revolution, Philippe Delusinne was appointed Chief Executive Officer of TVI SA in Belgium (today RTL Belgium) in March 2002.

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Introducing HDTV From autumn 2009, RTL Television and Vox will be additionally available as HDTV via satellite. Germany - 5 June 2009

This is made possible by SES Astra’s new HD+ HDTV is a broadcasting technology which offering, via which the two Mediengruppe RTL differs from conventional Standard Definition Deutschland channels’ programming will be Television in that it yields a better-quality disseminated. The HDTV (High Definition image: much higher resolution and better Television) signals are encoded with MPEG4, picture colour. HDTV enables much greater encrypted and broadcast using the 1080i for- detail in TV images, and HDTV images appear mat. much sharper and more vivid than in conven- tional TV. HDTV signals are needed in order to Viewers can then choose between the new make full use of the HD enabled flat screens HD+ offering – digital free-to-air featuring High already on the market. Definition image quality and the accustomed PAL-adequate image quality – and conven- tional reception of the analogue satellite signal (PAL standard). RTL Television und Vox’s programmes will be broadcast as a High Definition Simulcast, which to begin with will feature programming highlights such as films and series in real HD. The share of native HD material will be gradually expanded over the next few years.

Andre Prahl, a Member of the CBC Management Board and responsible for Mediengruppe RTL Deutschland’s programme distribution, says: “We believe that HD repre- sents an added value that many viewers would like to enjoy. That is why Mediengruppe RTL is investing in this project despite the tense economy, in order to increase the appeal of TV for viewers and, by extension, for advertisers.”

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The viewers’ top choice RTL Television’s formats earned top scores for viewer numbers in this year’s analysis of the TV season 2008/09 by the industry website Meedia.de. Ich bin ein Star... Germany - 11 June 2009

Meedia had calculated the average daily viewer In the news category, RTL Television’s ratings for the period from 1 September to 31 RTL Aktuell average was the clear leader with May, not including any one-off shows or films: an average 1.53 million viewers among 14- to only shows of which at least six instalments 49-year-olds – ahead of the public broadcas- were broadcast during the period of analysis. ters’ Tagesschau. In this demographic, as last year, the RTL II News was more popular even Like last year, the docu soap Bauer sucht Frau than Heute, the main news show of the public (Farmer Wants A Wife) was among the Top 3 in broadcaster ZDF. RTL Aktuell’s total audience terms of total audience share, which was out- share puts it at number three after Tagesschau watched only by the two public-TV formats and Heute. Wetten dass...? and Tatort. In all, Cologne- based RTL Television placed 18 formats among the Top 50 total audience favourites, including Wer wird Millionär? (Who Wants To Be A Millionaire?) and Rach – Der Restauranttester, which scored 5.76 million viewers in this demographic, a 30.6 per cent increase year on year.

“Naturally, RTL dominates the Top 50 among 14- to 49-year-old viewers,” writes the industry service. RTL Television contributed eight of the Top 10 favourites in this demographic, and in fact hogged the first four slots with Ich bin ein Star – Holt mich hier raus! (I’m A Celebrity – Get Me Out Of Here), Deutschland sucht den Superstar (Idols), Bauer sucht Frau and Dr. House. The veteran show Wetten dass...? recorded a historic low during the analysis period, only scoring fifth place in this demogra- phic. In the overall ranking, RTL Television and Christian Rach Vox together accounted for 33 of the Top 50 formats. The biggest winners were Einsatz in vier Wänden – Spezial as well as Rach – Der Restauranttester as both improved their ratings by approximately 20 per cent year on year.

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A cry for help On Friday 5 June, Bel RTL hosted a giveaway as part of its World Environment Day activities. The broadcasts of the film on N-TV and Club RTL were also popular among TV audiences. Belgium / France / Germany - 8 June 2009

The Belgian radio station wanted to make this impressive testimony of “the beloved face of our Earth” available to an even wider audience. “On 5 June we all have a date with our Earth,” to quote the slogan by Yann Arthus-Bertrand. In Home he has produced an artistic activist film which was broadcast worldwide to warn people about the threat to our climate.

Bel RTL picked up on the author’s message. During a press conference, he had said that it is “too late to be pessimistic”. This prompted the broadcaster to do its part by giving away books and DVDs to its viewers. To round off the campaign, Club RTL in Belgium and N-TV in Germany broadcast Home on 5 June. In Belgium 390,500 people watched, a 22.5 per Yann Arthus-Bertrand cent total audience share. N-TV reached up to 740,000 viewers, for a market share of 2.3 per On 9 June, Yann Arthus-Bertrand was a guest cent among viewers aged 14 to 49. on the show RTL Midi and talked about his film.

Le Parisien pointed out in its Saturday 6 June After the success of the Ecology party in the edition that Home cost EUR 12 million, a rare European elections, he was approached for a sum for a documentary. But that’s the cost of government post. The photographer put an end shooting for two years in 54 countries. to the speculations on RTL Radio France. “It’s Financing the project was also something new. not my thing at all and I would be incapable of With the first canvassing, documentary film negotiating (…) It’s a definite ‘no’”, he said. He producer Denis Carot gave EUR 1 million, also mentioned that Jean-Louis Borloo is “a France 2 spent EUR 1 million. Luc Besson said, very good Minister of the Environment,” before “’OK’ in 10 minutes,” to guarantee its distribu- recognizing that his film had influenced voters. tion and to be involved in the adventure. François-Henri Pinault, President of the PPR In Les auditeurs ont la parole, moderated by group (Pinault, Printemps, la Redoute), Jérôme Godefroy, Yann Arthus-Bertrand invested EUR 10 million and his wife, Salma discussed his documentary with viewers after Hayek, provided the voice-over for Latin the screening. The film was not only enthu- American countries. Luc Besson is already siastically received, but also created contemplating a Home 2: “So that everyone awareness of the fact that we have to pull shoots with their little camera whatever looks ourselves together to save our planet. good or not so good. We’ll help with the editing,” he promises.

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An overwhelming vote in the opinion poll Voted the favourite channel of the French, M6 came out on top in the Harris Interactive opinion poll carried out at the end of May concerning the image of the terrestrial channels. France - 9 June 2009

For each of the questions asked, the public Staying tuned to viewers’ concerns, M6 has voted overwhelmingly for M6. 30.8 per cent of made a name for itself as the family channel the French and 41.3 per cent of viewers under above all others. The Harris Interactive opinion 50 consider M6 their favourite channel. poll was carried out with 1,000 individuals over According to 31.1 per cent of the French and the age of 15 who were representative of the 37.9 per cent of viewers under 50, M6 is also French population. It took place between the channel that has best evolved over the Tuesday 26 May and Thursday 28 May and course of the last 12 months. Finally, for 31.1 focused on France’s four major television per cent of the French and 43.2 per cent of channels: TF1, France 2, France 3 and M6. viewers under 50, M6 is the channel with which they most identify.

“Number two football channel” RTL 7 secures broadcasting rights for UEFA Europa League matches for the next three years. - 8 June 2009

When the new season starts at the end of the the Dutch U-21 national team. This line-up summer, RTL 7, a channel catering primarily to makes us the number-two football channel in male audiences, will broadcast the first the Netherlands.” matches in the new European football tourna- ment – previously known as the UEFA Cup. In previous years, UEFA Cup matches involving Dutch teams have attracted between 1.2 mil- RTL 7’s Programming Director Peter Lubbers is lion and 1.4 million viewers, with ratings pea- delighted: “In the upcoming season, RTL 7’s king at 2.3 million viewers when Ajax football package includes the UEFA Europa Amsterdam played Olympique last League matches, the Dutch Cup (KNVB Cup), season. the Jupiler League (Dutch Second Division) and

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Radio workshop on election coverage RTL Radio Deutschland and the RTL Journalistenschule organised a two-day radio workshop on election coverage at the end of May in . Politicians Heiko Senebald (left) and Stefan Hennewig Germany - 8 June 2009

How can informative, compelling coverage of Platforms like , MySpace, Facebook, state, European and federal elections be Wer-kennt-wen have become crucial elements integrated in regular radio programming? This in campaigning, yet the parties still place much question was tackled from a variety of angles less of a priority on them than on conventional and served as the basis for animated discus- media. This was demonstrated in lectures sions. about the parties’ online campaigning strategies given by Markus Beckedahl, Andreas Heine, Editor-in-Chief at Radio MK Netzpolitik.org and co-founder of Newthinking and a staff member at Hoerfunker.de, a site Communications, and Joachim Radünz, operated by the Federal Office for Political Director of RTL Audiotainment RCB Berlin. Education, demonstrated how home stories Although all parties now sustain various types featuring politicians, a review of promotional of online presence, they haven’t achieved the gifts, a test for first-time voters, or an election kind of mobilisation that Barack Obama comedy can serve as interesting content attained in the US election campaign. beyond news programming. Heine stressed the importance of systematically featuring the Lutz Meyer, CEO of Scholz and Friends elections in the programming, in order to Agenda, and Peter Matuschek, Head of counter the trend toward declining voter Political and Social Research at Forsa, provi- turnout. ded further food for thought. Meyer presented the EU-wide campaign on the European The examples were rounded off with a plea for elections developed by his agency, while the medium of radio, delivered by Stephan Matuschek elaborated on the instruments used Offierowski, programming director for in opinion and election research. He explained Hit-Radio Antenne Niedersachsen, and with the factors and mood barometers that allow background talks with representatives from the him to forecast who would be elected if an political sector. Despite their different party election were to take place next Sunday. platforms, the politicians agreed on one major point: social media is one of the buzzwords for future election campaigns.

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Leader in the electoral evening Viewers in Belgium’s French Community relied on RTL-TVI’s teams to keep them informed of the results of the national and European elections of Sunday 7 June, with 335,000 viewers tuning in on average. Belgium - 9 June 2009

Immediate boarding for travellers heading to… Throughout the summer, Sandrine Corman will be on Bel RTL with an all-new show, Last Minute, dedicated to holiday travel. Listeners can win a trip and report from their destination. Belgium - 10 June 2009

License agreement FremantleMedia Enterprises is taking care of the licensing business of the new ZDF children’s television series The Elephant Princess. - 11 June 2009

El Internado beats them all Antena 3’s popular series El Internado set another season record on 9 June, with an average 3.4 million viewers tuning in – a total audience share of 18.7 per cent. - 11 June 2009

Gaming with Five The agreement Party Gaming has signed with Five aimes to create a Five-branded bingo and casino e-gaming service targeting the UK market. United Kingdom - 9 June 2009

Selective erasure Sebastian Fitzek, Deputy Programme Director at 104.6 RTL, published his new thriller Splitter last week. Germany - 9 June 2009

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